KR20150135681A - System and method for push type marketing service based on location - Google Patents

System and method for push type marketing service based on location Download PDF

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KR20150135681A
KR20150135681A KR1020140062282A KR20140062282A KR20150135681A KR 20150135681 A KR20150135681 A KR 20150135681A KR 1020140062282 A KR1020140062282 A KR 1020140062282A KR 20140062282 A KR20140062282 A KR 20140062282A KR 20150135681 A KR20150135681 A KR 20150135681A
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server
push
service
marketing
information
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KR1020140062282A
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Korean (ko)
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김철우
이종범
김선진
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(주)아크로퓨처
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    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0251Targeted advertisement
    • G06Q30/0261Targeted advertisement based on user location

Abstract

The present invention relates to a location-based push-type marketing service system using a cell broadcasting service (CBS) for disaster text broadcasting, and provides a third party service. The push marketing server provides a third party service A map server for providing map information of each region, a network information management server for providing information on the operation status of the base stations in each region for each mobile communication carrier, A push marketing server for generating an advertisement message and sending the generated advertisement message by referring to the information of the map server and the network information management server, and a push server for broadcasting the sent advertisement message through a specific local base station of the corresponding mobile communication CBS network And a CBS server for displaying the broadcast advertisement message on the terminal screen, Discarding the message in accordance with the force or is configured to include a user terminal connected to the push marketing server via standard carriers service network.
The present invention can provide a location-based push marketing service which can not be provided by the existing push marketing service. In addition, it is anticipated that cooperation between carriers will provide targeted marketing tools to various B2B business operators.

Figure P1020140062282

Description

TECHNICAL FIELD [0001] The present invention relates to a location based push marketing service system and method,

The present invention relates to a location-based push-type marketing service system, and more particularly, to a platform for a location-based push-type marketing service.

PUSH-type refers to a service that automatically sends data or programs on a server to a client or software that makes such services available.

The push-type service is used as a term symmetrical to a so-called pull-type Internet service in which a client-side user retrieves information by accessing a server with a world wide web browser and retrieving information by an Internet service or other user's search operation do.

Recently, as the spread of smartphones has increased, 'push marketing' of companies through the push notification service has become active.

Therefore, most people are subscribing to mobile communication services and carrying their smartphones all the time. As a result, the number of advertising services targeting mobile communication service subscribers is increasing. As such an advertisement service, for example, a service for providing an advertisement message to a caller during a call waiting time during a call connection, a service for randomly sending a large number of advertisement messages, a location of a user connected to the Internet using a wireless Internet browser, Discount coupons, and so on.

However, currently, the advertisement services provided by mobile communication companies do not meet the needs of advertisers. The conventional advertisement service provides an advertisement message to an unspecified number of users, and it is difficult to expect a substantial advertisement effect. When a large amount of advertisement message is inputted due to the first-in-first-out process of the mobile communication network, Have problems.

One of the services provided to solve the problem of the advertisement service is an advertisement service method using a cell broadcasting service (CBS). The Cell Broadcasting Service (CBS) is known as a service that provides disaster-related information to a specific region by being utilized in a disaster text broadcasting service. The CBS receiving function which is not implemented in the third-generation phone is called "disaster and safety According to Article 38 (4) of the Basic Act on Management, the three mobile telecommunications companies legally oblige them to install and launch all 4th generation phones (eg, LTE smart phones (smart terminals) released after January 1, 2013).

In order to prevent major disaster damage such as typhoon, heavy rains and heavy snow, and to provide evacuation information promptly, the Disaster Emergency Text Broadcasting Service together with NEMA and 3 telecommunication companies will provide disaster situation to the customers in the disaster area It is a service that sends text immediately.

Some contents are disclosed in Korean Patent Laid-Open No. 10-2009-0110103 (hereinafter referred to as "prior art") with respect to an advertisement service system using CBS.

However, the conventional advertisement service system using the CBS has a problem that it is not easy to link with the application of the smartphone and can not provide information selectively according to the application. Particularly, in the conventional advertisement service system using the conventional CBS, when a user permits reception of information through the CBS, information is indiscreetly received, and a function specialized for each application installed in the smart phone can not be provided .

Korean Patent Laid-Open No. 10-2009-0110103 (Title: Location-Based Advertising Service System and Method Using Broadcast Messages)

SUMMARY OF THE INVENTION It is an object of the present invention to provide a location-based push marketing platform using a CBS network used for a disaster text broadcasting service service, and to enable B2B service providers to perform advertisement marketing targeting subscribers located in a specific area Which is a push-type beads marketing service system.

Additional features and advantages of the invention will be set forth in the description which follows, and in part will be apparent from the description, or may be learned by practice of the invention. The objectives and other advantages of the present invention will be realized and attained by the structure particularly pointed out in the claims, as well as the following description and the annexed drawings.

The present invention can provide a location-based push marketing service which can not be provided by the existing push marketing service. In particular, it has become possible to provide location based push marketing services to smart terminal users using the 4th generation network.

The present invention is expected to be able to secure a monopoly position in the market and to construct a low-cost, high-level platform because it is a common infra-based service of mobile operators.

It is anticipated that the present invention can provide targeted marketing tools to a variety of B2B business partners through cooperation between mobile communication companies.

It is expected that the present invention can provide services at low cost compared to other services (e.g., SMS), and activate the domestic LBS service through building a core platform.

1 is a conceptual diagram of a location-based push-type biz marketing service according to the present invention;
2 is a block diagram of a location based push marketing service system according to the present invention;
3 is a block diagram of a push marketing server according to the present invention;
FIG. 4 is a block diagram illustrating the configuration and functions of a B2B marketing platform according to the present invention; FIG.
5 is a block diagram of functions of the push marketing server 300 according to the present invention.
6A is a signal flow diagram of a location based push marketing service according to an embodiment of the present invention.
FIG. 6B illustrates a signal flow of a location-based push marketing service according to another embodiment of the present invention; FIG.
7 is a flowchart illustrating an operation of a location based push marketing service system according to the present invention.
8 is a view illustrating a push-type advertisement message reception screen of a user terminal according to the present invention.
FIG. 9 illustrates a terminal I / F function of a B2B marketing platform according to the present invention. FIG.
10 is a diagram illustrating a marketing service support method of a B2B marketing platform according to the present invention.
11 is a diagram illustrating management of a marketing service of a B2B marketing platform according to the present invention.
12 illustrates management of a marketing service of a B2B marketing platform according to the present invention.
Figure 13 illustrates a method for storing and utilizing data in a B2B marketing platform according to the present invention.
Figure 14 illustrates a terminal agent of a B2B marketing platform according to the present invention.

In order to achieve the above object, the present invention relates to a location-based push-type marketing service system using a Cell Broadcasting Service (CBS)

A third party service, a non-tobit provider server for requesting advertisement for a third party service to the push marketing server side, a map server for providing map information of each region, A push marketing server for generating an advertisement message according to an advertisement request of each of the non-to-be-paid providers, and sending the generated advertisement message with reference to information of the map server and the network information management server, A CBS server that broadcasts the transmitted advertisement message through a specific base station of the corresponding CBS network; and a display unit which displays the advertisement message on the terminal screen when the broadcast advertisement message is received, And a user terminal accessing the push marketing server through a service network.

Preferably, the push marketing server includes: a push message generating unit for generating an advertisement message according to an advertisement requesting request from each of the non-to-be-paid providers; and a push message generating unit for displaying a location of a base station, A push area manager for referring to the information of the network information management unit and extracting information on base stations of the requested area; and a CBS server, together with the extracted base stations information, A statistic and log unit for extracting and managing the user information of the terminal in which the connection is detected when the connection of the user terminal is detected, and a charging calculation unit for performing the charging process according to the charging type and the number of services .

Preferably, the user terminal is developed in API form and is implemented in a service application layer of the terminal. The user terminal collects broadcast signals from the CBS network of the mobile communication terminal, and detects and filters advertisement messages in the collected signals. And further comprising:

According to another aspect of the present invention, there is provided a method for providing a location based push marketing service using a cell broadcast service for a disaster text broadcast,

A process in which a non-to-be-paid provider server providing a third party service requests an advertisement for a third party service to the push marketing server side, a process in which a push marketing server generates an advertisement message according to an advertisement request of each non- And a step in which the push marketing server sends the generated advertisement message with reference to the map information of the map server and the base station operation status information of each region of each network operator according to the advertisement request, The method comprising the steps of broadcasting the transmitted advertisement message through a specific base station of the CBS network, displaying the received advertisement message on the terminal screen after receiving the broadcasted advertisement message, Or accessing the push marketing server through a general mobile communication service network, When the terminal accesses the push marketing server, the non-pay TV provider provides marketing contents of the advertisement to the terminal.

Preferably, the step of transmitting the advertisement message includes the steps of: linking the statuses of the base stations of the respective regions operated by the mobile communication companies on the map provided by the map server according to the advertisement request; Extracting the current status and location information of the base stations in the local area, and transmitting the advertisement message to the CBS server together with the information on the extracted base stations.

An aspect of the present invention is that the advertisement of a third party service provider (e.g., B2B (Business to Business) provider, etc.) through a Cell Broadcasting Service (CBS) Based push marketing service system that transmits messages to subscribers.

Hereinafter, preferred embodiments of the present invention will be described with reference to the drawings.

The present invention implements a location-based push-type biz marketing service system that provides a location-based marketing channel to customers and secures additional sales based on the telecommunication infrastructure exclusively owned by the communication company such as the CBS network. In addition, we expanded our customer inventory (inventory) and created new business opportunities by differentiating our services through joint use of telecommunication infrastructures by telecommunication companies (eg SKT, KT, LG U Plus).

1 is a conceptual diagram of a location-based push-type beads marketing service according to the present invention.

As shown in FIG. 1, the service system according to the present invention includes a B2B service provider providing third party services (e.g., CJ, HappyPoint, Lotte Membership, E-Mart, OK Cashbag, Timon, Based push-based advertising business model that sends advertising messages to subscribers in a particular region via a disaster text broadcast service network (e.g. Broadcasting Service (CBS)) network.

The service system according to the present invention can be divided into a fixed rate and a fixed rate product, and the billing can be settled by charging a fee (monthly basis) between the carrier and the third party service, Lt; / RTI >

2 is a block diagram of a location-based push marketing service system according to the present invention.

The service system according to the present invention is a location based push marketing service system using cell broadcasting service (CBS) for disaster text broadcasting. As shown in FIG. 2, the system includes a user terminal 100, a non- A push marketing server 300, a CBS server 400, a network information management server 500, and a map server 600.

The non-bandwidth provider server 200 provides a third party service and requests an advertisement for the third party service to the platform 300. Cube One, Happy Point, Lotte Membership, E-Mart, OK Cashbag, Timon, Kupang, and Wimpef are among the typical B2B business operators that provide third party services.

The map server 600 provides map information by region. The map server 600 provides map information to be provided (displayed) on a marketing service screen for a non-to-be-paid provider.

The network information management server 500 provides information on the operation status of the base stations in each region according to the mobile communication company. The network information management server 500 corresponds to an LBS (Location Based Service) platform of each mobile communication terminal (e.g., KT, SKT, LGU +, etc.), and, in cooperation with the map server 600, And provides location information of the user terminal 100 and base stations so that the location can be displayed on a map.

The network information management server 500 manages the base station information of each area (e.g., the distribution and the service area of the base stations in the area) in a database and searches the built-in database for base station information designated by the push marketing server 300 And returns.

The push marketing server 300 generates an advertisement message according to an advertisement request from each of the non-to-be-paid providers, and sends the generated advertisement message with reference to the information of the map server 600 and the network information management server 500 .

The push marketing server 300 corresponds to a server system of a B2B marketing platform composed of a server system (server terminal) and a terminal agent (client terminal). As shown in FIG. 4, the push marketing server 300 includes a service server, The management server, and the functional configuration of the database. 4 is a block diagram illustrating the configuration and functions of a B2B marketing platform according to the present invention.

The gateway gateway (G / W) is responsible for a service linking the infrastructure of each mobile communication company. As shown in FIG. 5, the mobile communication company G / W includes functional blocks such as facility information currentization, marketing message control, billing transmission, regional facility information detection, interworking I / F, and protocol conversion. 5 is a block diagram of functions of the push marketing server 300 according to the present invention.

The service server provides a location based marketing service as a third party access channel. As shown in FIG. 5, the service server includes client management, authentication, marketing service delivery, marketing service setting management, billing generation, history management, interfacing interface (I / F), terminal I / F, URL Re- Control, traffic control, statistics, protocol conversion, automatic recovery, logs, marketing service detection, transaction, and backup.

Through the service server, the push marketing server 300 according to the present invention operates in cooperation with an infrastructure system (e.g., LBS, messaging, billing, GIS) of a mobile communication company. The push marketing server 300 according to the present invention is interworked with the LBS system of the mobile communication company to identify facility information by region, and is linked with the messaging system of the mobile communication company for sending a push message. In order to process the push marketing service, It is linked with the billing system and works with the GIS system of the carrier to set the range of push marketing service using GIS (geographic information system) information and to manage the service POI.

Also, through the service server, the push marketing server 300 according to the present invention performs a terminal interface (I / F) function. 9, the push marketing server 300 works with a service application of the user terminal 100 to provide a push-type location based marketing service. The service application of the user terminal 100 implements the terminal agent, provides a callback service through the terminal agent, and performs billing settlement. 9 is a diagram illustrating a terminal I / F function of the B2B marketing platform (push marketing server 300) according to the present invention.

Also, through the service server, the push marketing server 300 according to an embodiment of the present invention may include an open API (Application Programming) such as SOAP (Simple Object Access Protocol), JSON (JavaScript Object Notation) Interface.

The API provided by the push marketing server 300 can greatly provide the service processing function and the statistical inquiry function to the non-profit organizations. As the service processing function, the push marketing server 300 can perform services such as real-time transmission (area), reservation transmission (area, time), reservation inquiry / cancellation, service status confirmation and the like.

As the statistical inquiry function, services such as service statistic inquiry, mobile communication statistical inquiry, and billing statistic inquiry can be performed.

Through the service server, the push marketing server 300 according to the present invention also provides a Web page and an API as shown in FIG. 10 to support marketing of a third party service. And it supports real-time marketing service and reservation marketing service depending on the type of marketing service. 10 is a diagram illustrating a marketing service support method of the B2B marketing platform (push marketing server 300) according to the present invention.

The web method of the push marketing server 300 for supporting the third party marketing service is a method in which a B2B service provider accesses a web page provided by the push marketing server 300 and receives a service. It is desirable to implement the Web method so that only the reservation service can be used, and it can be provided without constructing a separate system.

 The API method of the push marketing server 300 is a method of receiving a service using a software development kit (SDK) distributed to B2B providers. It is desirable to implement the API method so that both the real-time service and the reservation service can be used, and it is necessary to construct a separate service system for using the API.

The operation management server is responsible for platform operation and third party support. As shown in FIG. 5, the operation management server includes functional blocks of profile management, facility management, service POI management, marketing service management, regional & facility information management, and statistics / monitor.

As shown in FIG. 11, the push marketing server 300 according to the present invention, through the operation management server, manages a service registration page of a Web page form for a service registration and approval process of a customer (for example, B2B providers) Lt; / RTI > It is desirable that the service registration and approval process consist of a minimum number of business processes for service provision. 11 is a diagram illustrating marketing service management of a B2B marketing platform (push marketing server 300) according to the present invention.

Once the service registration and approval process is completed, the push marketing server 300 provides a marketing message service according to the present invention, as illustrated in the service registration screen of FIG.

On the service registration screen of Fig. 11, a server access person (e.g., a B2B provider) designates a marketing service area on a map and sets a real time or reservation marketing service in the service area.

Through the operation management server, the push marketing server 300 according to the present invention manages points of interest (POI) held by customer companies (e.g., B2B providers) as shown in FIG. 12 . Then, it combines with the GIS information and sets up a push marketing service area for a point of interest (POI) designated by the B2B provider and its vicinity. 12 is a diagram illustrating marketing service management of a B2B marketing platform (push marketing server 300) according to the present invention.

The push marketing server 300 manages (e.g., registers, inquires, revises, deletes, etc.) points of interest (POIs) per customer (e.g., B2B providers) and manages these points of interest (POI).

When the B2B company registers (or designates) the POI, the push marketing server 300 exposes the registered POI on the MAP as shown in FIG. 12, POI-based push marketing area (Range) is set up.

The database of the push marketing server 300 is a repository for platform data storage / management. 5, the database of the push marketing server 300 includes function blocks of operator, system privilege, profile, marketing service, facility information, billing, region & facility information, service POI, transaction, statistics / .

All data used in the platform is stored and managed in the database in real time or periodically. 13, the push marketing server 300 manages and stores platform data classified into a group of profile, management, log, monitor, and statistical data groups, and the entity of the profile group entity includes user information and customer information (eg, B2B providers, etc.). 13 is a diagram illustrating a method of storing and utilizing data of a B2B marketing platform (push marketing server 300) according to the present invention.

The entities of the log group include transaction information, history information, and billing information. The entities of the management group include service information, base station facility information, and region & base station information, And service process information, and the entity of the statistical group includes data for each customer (for example, a B2B company), data for each service, data for each region, data for each operator.

The push marketing server 300 accumulates / processes information of a user and a customer (e.g., a B2B provider), generates cumulative statistical data, and utilizes it as B2B marketing information.

The CBS server 400 or CBC (Cell Broadcasting Center) of FIG. 2 broadcasts the transmitted advertisement message through a specific base station of the corresponding mobile communication CBS network.

The present invention requires shape information for regional facilities (e.g., MME, AREA, eNodeB, etc.) managed by the CBS server 400 for broadcasting broadcasting messages for each region. That is, the map information of the map server 600 is linked with the base station operation status information of each region of the network operator of the network information management server 500, and the operation status of the base station facility of the region is changed stepwise (for example, MME> AREA> eNodeB ) Is represented by shape information having a depth (depth).

It is preferable that the CBS server 400 periodically updates the operation status of the base station facilities in each area to maintain the latest information.

The user terminal 100 of FIG. 2 displays the received advertisement message on the terminal screen as shown in FIG. 8 when the broadcast advertisement message is received. The terminal 100 may delete (discard) the corresponding message according to the input of the user or access the push marketing server 300 through the general communication service network. 8 is a view illustrating an example of a push type advertisement message reception screen of a user terminal according to the present invention.

The user terminal 100 according to the present invention can display the received advertisement message in two types (e.g., pop-up type, badge type). The screen D10 of FIG. 8 shows all of the above two types (e.g., pop-up type, badge type).

Once the user selects (touches) the confirmation button (or badge) of the received advertisement message (D20), the service application is automatically executed and the landing page of the corresponding non- Is displayed. (D30)

However, since the CBS network is a unidirectional service, the terminal 100 can not perform a feedback or a callback of the corresponding advertisement message. Accordingly, feedback or callback of the terminal 100 is performed through the mobile communication network or the data network of the corresponding mobile communication company.

Conventional 4th generation phones (eg, LTE smart phones) can receive disaster text broadcasting services through the CBS network because they have a disaster text broadcasting service (CBS) reception function (obligation) The conventional user terminal itself does not support reception of a general message (e.g., advertisement message, etc.) rather than a disaster text broadcasting service through the CBS network. A B2B carrier accessing a B2B marketing platform according to the present invention can be realized by installing a terminal agent supporting reception of a message (e.g., advertisement message, etc.) in the service application of the user terminal 100 cooperating with the B2B marketing platform 14, the push advertisement message can be delivered to the user terminals 100 in a specific region through the CBS network. A diagram showing a terminal of the agent (user terminal 100).

The terminal agent according to the present invention is preferably developed in the form of an API. As shown in FIG. 14, a service application (hereinafter referred to as a service application) Application Layer).

The terminal agent, which is implemented in the service application layer, collects broadcast signals from the CBS network and detects and filters advertisement messages from the collected signals.

3 is a block diagram of a push marketing server according to the present invention.

3, the push marketing server 300 includes a push message generation unit 310, an advertisement content generation unit 320, a network information management unit 330, a push area management unit 340, A service POI (Point of Interest) management unit 360, a statistics and log unit 370, a DB unit 380, and a message transmission unit 390. The configuration of FIG. 3 is for convenience of description, and is a part of the configuration of the apparatus constituting the push marketing server 300, and may further include the functional blocks of FIG.

The push message generating unit 310 generates an advertisement message in response to a request for an advertisement of each B2B business entity.

The advertisement content generation unit 320 generates and manages the advertisement contents of the corresponding non-to-be-paid service provider for the call-backed user terminals 100. The advertisement content generation unit 320 provides the advertisement content according to the basic form provided by the platform or provides the arbitrary (edited) advertisement content by the non-to-be-paid provider side.

The network information management unit 330 receives map information to be displayed on the marketing service screen from the map server 600 and receives location information of the user terminal 100 and the base stations from the network information management server 500 Receive. The network information management unit 330 displays and manages the locations of the base stations of the respective regions operated by mobile communication providers on the map information provided by the map server 600.

The push area manager 340 refers to the information of the network information manager 330 and extracts base station information of the requested area, that is, information about base stations of a region for broadcasting the advertisement message.

The message transmitter 390 sends the advertisement message to the CBS server 400 together with the extracted base station information.

When the callback connection of the user terminal 100 is detected, the statistics and log unit 370 extracts and manages the user information of the terminal in which the connection is detected.

The statistics and log unit 370 processes the user information accumulated in the DB unit 380 and information of a customer (e.g., a B2B company) to generate cumulative statistical data, thereby enabling the information to be utilized as B2B marketing information.

The billing calculation unit 350 is interlocked with the billing system (billing infrastructure) of the mobile communication company for the settlement processing according to the provision of the push marketing service, and performs the billing process according to the billing type and the number of services.

The billing type is a flat rate system and a flat rate system. In the case of a flat rate, it is applied on the basis of certain conditions (eg, area, transmission period, number of transmissions, etc.) in the form of prepayment deductions. In the case of pay-as-you-go, the number of services (for example, 100,000 or less, 100,000 or more) is applied as a form of post settlement.

The service POI management unit 360 manages (e.g., registers, inquires, modifies, deletes, etc.) points of interest (POIs) per customer (e.g., B2B providers) .

When the B2B service provider registers (or designates) a POI, the service POI manager 360 exposes the POI on the map as shown in FIG. 12, POI-based push marketing area (Range) is set up.

The DB unit 380 stores and manages data used in the platform in real time or periodically. As shown in FIG. 13, the DB unit 380 stores platform data classified into a group of profile, management, log, monitor, and statistical data groups.

The entity of the profile group includes user information and information of a customer (e.g., a B2B provider). The entities of the log group include transaction information, history information, and billing information. The entities of the management group include service information, base station facility information, and region & base station information, And service process information, and the entity of the statistical group includes data for each customer (for example, a B2B company), data for each service, data for each region, data for each operator.

FIG. 6A is a diagram illustrating a signal flow of a location-based push-type marketing service according to an exemplary embodiment of the present invention, and FIG. 7 is a flowchart illustrating an operation of a location-based push-type marketing service system according to an exemplary embodiment of the present invention.

6A and 7, the operation of the POS-based marketing service system according to the present invention will now be described.

The location based push marketing service system according to the present invention provides a location based push marketing service using CBS network for disaster text broadcast service.

The non-duty provider server 200 providing the third party service first accesses the push marketing server 300 to request an advertisement for the third party service, and the push marketing server 300 transmits the advertisement for the third party service to the non- And generates an advertisement message upon request. (S10, M10)

At the time of the advertisement request, as shown in FIG. 11, the non-to-be-traded entity inputs marketing area information, marketing object information (for example, sex, age range, etc.) and marketing information (advertisement contents) to specifically define a desired marketing object.

In accordance with the advertisement request, the push marketing server 300 sends the generated advertisement message with reference to the map information of the map server 600 and the base station operation status information of each region of the network operator of the network information management server 500 . (S20, M20 to M50)

First, the push marketing server 300 requests base station information of a desired marketing area (for example, distribution and service area of base stations in the corresponding area) to the network information management server 500 and receives the information. (M20, M30) Furthermore, the map server 600 requests map data of a desired marketing area and receives the map data. (M20, M30)

The push marketing server 300 extracts information on the base stations in the area where the advertisement message will be broadcast with reference to the information and data provided by the map server 600 and the network information management server 500, And sends the advertisement message to the CBS server 400 together with information on the extracted base stations (hereinafter, referred to as 'target base stations'). (M60)

Thereafter, the CBS server 400 receiving the target base station information and the advertisement message from the push marketing server 300 delivers the advertisement message to the target base stations, and the target base stations broadcast the advertisement message in its service area do. (S30, M70)

Then, the user terminals 100 in the service area of the target base stations receive the broadcast advertisement message, display it on the terminal screen as shown in FIG. 8, and wait for the user's input. (S40, M80)

The user terminal 100 discards the corresponding message according to a user's input or accesses the push marketing server through a general communication service network. If the user selects (touches) the confirmation button (or badge) of the received advertisement message on the screen D10 of FIG. 8 (S50), the service application of the user terminal 100 (for example, a B2B service application of TMON) And the user terminal 100 automatically accesses the push marketing server 300 with response information (e.g., user information of the terminal 100) for advertisement aggregation. (S60, M90)

The push marketing server 300 may apply the response information (e.g., user information of the terminal 100) to statistics, marketing, and billing information when the terminal 100 is connected (automatically). (M100), the service server 200 refers to the response information to report to the corresponding non-reserved provider server 200 (service re-direction) (M110), and the non-reserved provider server 200 accesses the connected user terminal 100 The user terminal 100 provides the marketing content of the advertisement (e.g., product sales content) (S80, M130) to the user terminal 100 via the service application (e.g., TMON B2B service application) Display the landing page of the content.

In step M110, when the connection of the terminal 100 is reported to the non-reserved provider server 200, the push marketing server 300 transmits the user information of the terminal 100 to the server 200, As shown in FIG. 6, the non-to-be-founder server 200 performs customer information analysis using the received user information. (S70, M120) The non-to-be-paid provider 200 maps the user information retrieved from the terminal 100 to customer information (sex, age, region, interest contents, etc.) managed in the customer DB, And can be used as an indicator for future marketing.

The automatic connection (M90) of the user terminal 100 is a callback related to the corresponding advertisement message, and is performed through the mobile communication network or the data network of the mobile communication company.

6B, instead of re-directioning the push-marketing server 300 to the corresponding non-reserved provider server 200 in the process M110, the user terminal 100 May be directly connected to the corresponding non-reserved provider server 200. At this time, the terminal 100 preferably transmits local information together with user information of the terminal 100 to the response information for the advertisement aggregation Do. FIG. 6B is a diagram illustrating signal flow of a location-based push marketing service according to another embodiment of FIG. 6A.

As described above, some of the components (310 to 390) of the terminal agent and the push marketing server according to the present invention can be implemented as computer readable codes on the medium on which the program is recorded. The computer-readable medium includes all kinds of recording devices in which data that can be read by a computer system is stored.

Examples of the computer-readable medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage, etc., 390).

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it will be understood by those skilled in the art that various changes and modifications may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. May be constructed by selectively or in combination. Accordingly, the true scope of the present invention should be determined by the technical idea of the appended claims.

As described above, the present invention proposes a location-based push-type biz marketing service system in which an advertisement message of a third party service provider is transmitted to subscribers through a CBS network for a disaster text broadcasting service .

The present invention can provide location based push marketing service to smart terminal users using the 4th generation network. The present invention is expected to be able to secure a monopoly position in the market and to construct a low-cost, high-level platform because it is a common infra-based service of mobile operators. It is anticipated that the present invention can provide targeted marketing tools to a variety of B2B business partners through cooperation between mobile communication companies. It is expected that the present invention can provide services at low cost compared to other services (e.g., SMS), and activate the domestic LBS service through building a core platform.

100: user terminal 200: non-
300: Push Marketing Server 310: Push Message Generation Unit
320: advertisement content generation unit 330:
340: push area manager 350: billing calculation
360: service POI management unit 370: statistics and log unit
380: DB unit 390: Message sending unit
400: CBS server 500: Network information management server
600: Map Server

Claims (8)

1. A location-based push-type marketing service system using disaster text broadcasting cell broadcasting service (CBS)
A non-to-be-founder server 200 that provides a third-party service and requests an advertisement for a third-party service to the push marketing server 300,
A map server 600 for providing map information of each area,
A network information management server 500 for providing information on the current state of the base station operation in each region,
A push marketing server 300 for generating an advertisement message according to an advertisement request of each of the non-to-be-paid providers, sending the generated advertisement message with reference to the information of the map server 600 and the network information management server 500,
A CBS server 400 for broadcasting the sent advertisement message through a specific local base station of the mobile communication CBS network,
And a user terminal 100 for displaying the broadcast advertisement message on a terminal screen and discarding the message according to a user input or accessing the push marketing server through a general communication service network. Based push marketing service system.
The method of claim 1, wherein the push marketing server (300)
A push message generating unit 310 for generating an advertisement message in response to a request for advertisement of each non-to-be-paid provider,
A network information management unit 330 for displaying and managing the location of a base station of each area operated by a mobile communication provider on a map provided by the map server,
A push area manager 340 for extracting information on base stations of the requested area by referring to the information of the network information manager 330,
A message transmitter 390 for sending the advertisement message to the CBS server together with the extracted base stations information,
A statistics and log unit 370 for extracting and managing the user information of the terminal in which the connection is detected when the connection of the user terminal 100 is detected,
And a billing calculation unit (350) for performing a billing process according to the billing type and the number of services.
The method of claim 1, wherein the push marketing server (300)
And provides an open API (Application Programming Interface) such as Simple Object Access Protocol (SOAP), JavaScript Object Notation (JSON), and BSON (Binary JSON) Push-type marketing service system.
The method of claim 1, wherein the user terminal (100)
And a terminal agent which is developed in API form and is implemented in a service application layer of the terminal 100 and collects broadcast signals from the CBS network of the mobile communication terminal and detects and filters advertisement messages from the collected signals, Based push-type marketing service system.
A method for providing a location based push marketing service using a cell broadcasting service (CBS)
The non-to-be-paid provider server 200 providing the third party service requests an advertisement for the third party service to the push marketing server 300,
A step in which the push marketing server (300) generates an advertisement message according to an advertisement request from each of the non -
According to the advertisement request, the push marketing server 300 refers to the map information of the map server 600 and the base station operation status information of each region of the network operator of the network information management server 500 to send the generated advertisement message Process,
The CBS server 400 broadcasts the transmitted advertisement message through a specific base station in the corresponding CBS network,
A step in which the user terminal 100 receives the broadcast advertisement message and displays it on a terminal screen;
A step in which the user terminal 100 discards a corresponding message according to an input of a user or accesses the push marketing server through a general communication service network,
And providing the marketing content of the advertisement to the terminal 100 when the user terminal 100 accesses the push marketing server. Way.
6. The method of claim 5,
When the user terminal 100 accesses the push marketing server 300, the non-to-be-paid provider server 200 provides the marketing content of the corresponding advertisement,
And displaying the landing page of the provided marketing content by the user terminal (100).
[6] The method of claim 5,
Linking the statuses of the base stations of the respective regions operated by the mobile communication companies on a map provided by the map server according to the advertisement request;
Extracting the current status of the base stations and the location information of the requested area by referring to the base station status information;
And sending the advertisement message to the CBS server together with information on the extracted base stations.
6. The push marketing server (300) according to claim 5, wherein the push marketing server (300)
A push message generating unit 310 for generating an advertisement message in response to a request for advertisement of each non-to-be-paid provider,
A network information management unit 330 for displaying and managing the location of a base station of each area operated on a map provided by the map server,
A push area manager 340 for extracting information on base stations of the requested area by referring to the information of the network information manager 330,
A message transmitter 390 for sending the advertisement message to the CBS server together with the extracted base stations information,
A statistics and log unit 370 for extracting and managing the user information of the terminal in which the connection is detected when the connection of the user terminal 100 is detected,
And a billing calculation unit (350) for performing a billing process according to the billing type and the number of services.
KR1020140062282A 2014-05-23 2014-05-23 System and method for push type marketing service based on location KR20150135681A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105978729A (en) * 2016-06-22 2016-09-28 北京拓明科技有限公司 System and method for pushing mobile phone information based on user surfing log and position

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105978729A (en) * 2016-06-22 2016-09-28 北京拓明科技有限公司 System and method for pushing mobile phone information based on user surfing log and position
CN105978729B (en) * 2016-06-22 2019-11-26 北京拓明科技有限公司 A kind of cellphone information supplying system and method based on user's internet log and position

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