KR101674367B1 - System and method for push type marketing service based on location - Google Patents

Abstract

The present invention relates to a location-based push-type marketing service system using a cell broadcasting service (CBS) for disaster text broadcasting, and provides a third party service. The push marketing server provides a third party service A map server for providing map information of each region, a network information management server for providing information on the operation status of the base stations in each region for each mobile communication carrier, A push marketing server for generating an advertisement message and sending the generated advertisement message by referring to the information of the map server and the network information management server, and a push server for broadcasting the sent advertisement message through a specific local base station of the corresponding mobile communication CBS network And a CBS server for displaying the broadcast advertisement message on the terminal screen, Discarding the message in accordance with the force or is configured to include a user terminal connected to the push marketing server via standard carriers service network.
The present invention can provide a location-based push marketing service which can not be provided by the existing push marketing service. In addition, it is anticipated that cooperation between carriers will provide targeted marketing tools to various B2B business operators.

Description

TECHNICAL FIELD [0001] The present invention relates to a location based push marketing service system and method,

The present invention relates to a location-based push-type marketing service system, and more particularly, to a platform for a location-based push-type marketing service.

PUSH-type refers to a service that automatically sends data or programs on a server to a client or software that makes such services available.

The push-type service is used as a term symmetrical to a so-called pull-type Internet service in which a client-side user retrieves information by accessing a server with a world wide web browser and retrieving information by an Internet service or other user's search operation do.

Recently, as the spread of smartphones has increased, 'push marketing' of companies through the push notification service has become active.

Therefore, most people join the mobile communication service and carry the smartphone all the time, and the marketing service for the subscriber of the mobile communication service is increasing accordingly. As such a marketing service, for example, a service for providing a marketing message to a calling party during a call waiting time during a call connection, a service for randomly sending a large number of marketing messages, a location of a user accessing the Internet through a wireless Internet browser, Discount coupons, and so on.

However, currently, the marketing services provided through the mobile communication network do not meet the needs of advertisers. The existing marketing service provides a marketing message to an unspecified number of people, and it is difficult to expect a substantial marketing effect. When a mass message is input due to the sequential message transmission processing, the personal messages of the subscribers are delayed, They have problems that can not be guaranteed immediately.

One of the services provided to solve the problems of the marketing service is a marketing service method using a cell broadcasting service (CBS). Cell Broadcasting Service (CBS) is a disaster text broadcasting service that provides disaster-related information to specific subscribers in a specific area. It is also known as a disaster text broadcasting service (CBS) In accordance with Article 38 (4) of the Basic Act on Disaster and Safety Management, the three mobile telecommunication companies are obliged to install all 4th generation phones (eg, LTE smart phones (smart terminals)) released after January 1, 2013 .

* The disaster text broadcasting service is designed to prevent disasters such as typhoons, heavy rains and heavy snow, and to provide evacuation information promptly. Is immediately transmitted in the form of a text message.

Some contents are disclosed in Korean Patent Laid-Open No. 10-2009-0110103 (hereinafter referred to as "prior art") with respect to a marketing service system using CBS.

However, the conventional advertisement service system using the CBS has a problem that it is not easy to link with the application of the smartphone and can not provide information selectively according to the application. Particularly, in the conventional advertisement service system using the conventional CBS, when a user permits reception of information through the CBS, information is indiscreetly received, and a function specialized for each application installed in the smart phone can not be provided .

Korean Patent Laid-Open No. 10-2009-0110103 (Title: Location-Based Advertising Service System and Method Using Broadcast Messages)

SUMMARY OF THE INVENTION It is an object of the present invention to provide a location-based push marketing platform using a CBS network used for a disaster text broadcasting service service, and to enable B2B service providers to perform advertisement marketing targeting subscribers located in a specific area Which is a push-type beads marketing service system.

Additional features and advantages of the invention will be set forth in the description which follows, and in part will be apparent from the description, or may be learned by practice of the invention. The objectives and other advantages of the present invention will be realized and attained by the structure particularly pointed out in the claims, as well as the following description and the annexed drawings.

The present invention can provide a location-based push marketing service which can not be provided by the existing push marketing service. In particular, it has become possible to provide location based push marketing services to smart terminal users using the 4th generation network.

Since the present invention is a service based on a common infrastructure of a mobile communication service provider, it is expected that it will be possible to secure a monopolistic position in the market and construct a low-cost, high-level platform.

It is anticipated that the present invention can provide targeted marketing tools to a variety of B2B business partners through cooperation among mobile communication providers.

It is expected that the present invention can provide services at low cost compared to other services (e.g., SMS), and activate the domestic LBS service through building a core platform.

1 is a conceptual diagram of a location-based push marketing service according to the present invention;
2 is a block diagram of a location based push marketing service system according to the present invention;
3 is a block diagram of a push marketing server according to the present invention;
FIG. 4 is a block diagram illustrating the configuration and functions of a B2B marketing platform according to the present invention; FIG.
5 is a block diagram of functions of the push marketing server 300 according to the present invention.
6A is a signal flow diagram of a location based push marketing service according to an embodiment of the present invention.
FIG. 6B illustrates a signal flow of a location-based push marketing service according to another embodiment of the present invention; FIG.
7 is a flowchart illustrating an operation of a location based push marketing service system according to the present invention.
8 is a view illustrating an example of a push type marketing message reception screen of the user terminal according to the present invention.
FIG. 9 illustrates a terminal I / F function of a B2B marketing platform according to the present invention. FIG.
10 is a diagram illustrating a marketing service support method of a B2B marketing platform according to the present invention.
11 is a diagram illustrating management of a marketing service of a B2B marketing platform according to the present invention.
12 illustrates management of a marketing service of a B2B marketing platform according to the present invention.
Figure 13 illustrates a method for storing and utilizing data in a B2B marketing platform according to the present invention.
Figure 14 illustrates a terminal agent of a B2B marketing platform according to the present invention.

In order to achieve the above object, the present invention relates to a location-based push-type marketing service system using a cell broadcasting service (CBS)

A third party service, a non-to-be-founder server for requesting marketing for a third party service to the push marketing server, a map server for providing map information of each region, and a base station for each mobile communication carrier A push marketing server for generating a message in response to a request from each of the non-to-be-traded operators and for sending the generated message with reference to information of the map server and the network information management server, A CBS server for broadcasting the transmitted message through a specific base station in the CBS network, and if the broadcast message is received, determining whether to display the user terminal of the broadcast message and displaying the message on a terminal screen, The message may be discarded or the mobile communication service provider Through seumang is configured to include a user terminal connected to the push marketing server.

Preferably, the push marketing server comprises: a push message generating unit for generating a message according to a marketing request for each of the non-to-be-paid providers; and a push message generating unit for generating a location of each base station operated by a mobile communication provider on a map provided by the map server A push area manager for extracting information on base stations of the marketing request area with reference to the information of the network information management part, and a message management part for managing the message to the CBS server together with the extracted base station information A terminal processing unit for checking the received message and exposing the user terminal and associating with the specified mobile application; and a control unit for extracting and managing the user information of the terminal in which the connection is detected when the connection of the user terminal is detected The accounting and log department, and the billing type according to the billing type and number of services It is characterized in that it is configured to include a calculating billing.

Preferably, the terminal processing unit is developed in API form and is implemented in a mobile service application of the terminal. The terminal processing unit collects broadcast signals from the CBS network of the mobile communication service provider, detects and filters messages from the collected signals, And a terminal agent.

According to another aspect of the present invention, there is provided a method for providing a location based push marketing service using a cell broadcasting service used for disaster text broadcasting,

A non-to-be-traded server providing a third party service requests a third party service to the push marketing server side, a process in which a push marketing server generates a message in response to a request from each non-to-be-paid provider side, The push marketing server transmits the generated message by referring to the map information of the map server and the base station operation status information of each region of the mobile communication service provider of the network information management server by the push marketing server, The method comprising the steps of broadcasting through a specific base station in a CBS network of a mobile communication service provider, receiving a broadcast message from the user terminal, checking the display of the user terminal, and displaying the broadcast message on a terminal screen, Accordingly, the corresponding message may be discarded or the general mobile communication service provider network may be changed And when the process of connection to the push marketing server, a user terminal connected to the push marketing server, comprises the step of a service provider's server providing the BtoB the marketing content side terminal.

Preferably, the step of transmitting the message includes the steps of: linking the statuses of the base stations of the respective regions operated by the mobile communication providers on the map provided by the map server according to the request; Extracting the current state of the base stations and the location information of the local base stations, and transmitting the message to the CBS server together with the information on the extracted base stations.

The point of the present invention is that the marketing of a third party service provider (e.g., B2B (Business to Business) provider) through a Cell Broadcasting Service (CBS) network used for a disaster text broadcasting service Based push marketing service system in which a message is transmitted to subscribers and the corresponding message is exposed and processed through a designated mobile application.

Hereinafter, preferred embodiments of the present invention will be described with reference to the drawings.

The present invention implements a location-based push-type marketing service system that provides location-based marketing channels and secures additional sales based on the telecommunication infrastructure exclusively owned by mobile communication carriers such as the CBS network. In addition, SK Telecom has expanded its customer inventory and created new business opportunities by differentiating services through joint use of communication infrastructure for each mobile communication service provider (eg SKT, KT, LG U Plus).

1 is a conceptual diagram of a location-based push marketing service according to the present invention.

As shown in FIG. 1, the service system according to the present invention includes a B2B service provider providing third party services (e.g., CJ, HappyPoint, Lotte Membership, E-Mart, OK Cashbag, Timon, Based push-type marketing business model that transmits messages to subscribers in a specific area through a cell broadcasting service (CBS) network.

The service system according to the present invention can be divided into a fixed rate and a fixed rate product, and the billing can be settled based on the cost of using the corresponding infrastructure between the mobile communication provider and the third party service, Quot;). ≪ / RTI >

2 is a block diagram of a location-based push marketing service system according to the present invention.

The service system according to the present invention is a location based push marketing service system using a cell broadcasting service (CBS) used in disaster text broadcasting. As shown in FIG. 2, the system includes a user terminal 100, A server 200, a push marketing server 300, a CBS server 400, a network information management server 500, and a map server 600.

The non-bandwidth provider server 200 provides a third party service and requests marketing for a third party service to the platform 300 side. Cube One, Happy Point, Lotte Membership, E-Mart, OK Cashbag, Timon, Kupang, and Wimpef are among the typical B2B business operators that provide third party services.

The map server 600 provides map information by region. The map server 600 provides map information to be provided (displayed) on a marketing service screen for a non-to-be-paid provider.

The network information management server 500 provides information on the operation status of the base stations of the respective mobile communication service providers. The network information management server 500 corresponds to the base platform of each mobile communication service provider (e.g., KT, SKT, LGU +, etc.) and displays the location of the base stations on a map in cooperation with the map server 600 The location information of the base stations is provided.

The network information management server 500 manages the base station information of each area (e.g., the distribution and the service area of the base stations in the area) in a database and searches the built-in database for base station information designated by the push marketing server 300 .

The push marketing server 300 generates a message in response to a request from each of the non-to-be-paid providers, and sends the generated message with reference to the information of the map server 600 and the network information management server 500.

4, the push marketing server 300 corresponds to a server system of a B2B marketing platform composed of a server system (server terminal) and a terminal agent (client terminal). The push marketing server 300 includes a service server, a mobile communication provider G / , Operational management server, and database. 4 is a block diagram illustrating the configuration and functions of a B2B marketing platform according to the present invention.

The mobile communication provider gateway (G / W) is responsible for a service linking the infrastructure of each mobile communication service provider. As shown in FIG. 5, the mobile communication provider G / W includes functional blocks such as facility information continuity, marketing message control, billing transmission, regional facility information detection, interworking I / F, and protocol conversion. 5 is a block diagram of functions of the push marketing server 300 according to the present invention.

The service server provides a location based marketing service as a third party access channel. As shown in FIG. 5, the service server includes client management, authentication, marketing service delivery, marketing service setting management, billing generation, history management, interfacing interface (I / F), terminal I / F, URL Re- Control, traffic control, statistics, protocol conversion, automatic recovery, logs, marketing service detection, transaction, and backup.

Through the service server, the push marketing server 300 according to the present invention operates in conjunction with an infrastructure system (e.g., LBS, messaging, billing, GIS) of a mobile communication service provider. The push marketing server 300 according to the present invention is interworked with a network information management system of a mobile communication provider to identify facility information by region, and is linked with a messaging system of a mobile communication provider for sending a push message. It is linked with the billing system of the mobile communication company for the settlement processing and is linked with the geographic information system for the setting of the range of the push marketing service utilizing the GIS (geographic information system) information and the management of the service POI.

Also, through the service server, the push marketing server 300 according to the present invention performs a terminal interface (I / F) function. 9, the push marketing server 300 works with a service application of the user terminal 100 to provide a push-type location based marketing service. The service application of the user terminal 100 implements the terminal agent, provides a callback service through the terminal agent, and the push marketing server 300 performs billing settlement using the information providing history with the terminal agent. 9 is a diagram illustrating a terminal I / F function of the B2B marketing platform (push marketing server 300) according to the present invention.

Also, through the service server, the push marketing server 300 according to an embodiment of the present invention may include an open API (Application Programming) such as SOAP (Simple Object Access Protocol), JSON (JavaScript Object Notation) Interface.

The API provided by the push marketing server 300 can greatly provide the service processing function and the statistical inquiry function to the non-profit organizations. As the service processing function, the push marketing server 300 can perform services such as real-time transmission (area), reservation transmission (area, time), reservation inquiry / cancellation, service status confirmation and the like.

As the statistical inquiry function, services such as service statistical inquiry, mobile communication service provider statistics inquiry, and billing statistical inquiry can be performed.

Through the service server, the push marketing server 300 according to the present invention also provides a Web page and an API as shown in FIG. 10 to support marketing of a third party service. And it supports real-time marketing service and reservation marketing service depending on the type of marketing service. 10 is a diagram illustrating a marketing service support method of the B2B marketing platform (push marketing server 300) according to the present invention.

The web method of the push marketing server 300 for supporting the third party marketing service is a method in which a B2B service provider accesses a web page provided by the push marketing server 300 and receives a service. It is desirable to implement the Web method so that only the reservation service can be used, and it can be provided without constructing a separate system.

 The API method of the push marketing server 300 is a method of receiving a service using a software development kit (SDK) distributed to B2B providers. It is desirable to implement the API method so that both the real-time service and the reservation service can be used, and it is necessary to construct a separate service system for using the API.

The operation management server is responsible for platform operation and third party support. As shown in FIG. 5, the operation management server includes functional blocks of profile management, facility management, service POI management, marketing service management, regional & facility information management, and statistics / monitor.

As shown in FIG. 11, the push marketing server 300 according to the present invention, through the operation management server, manages a service registration page of a Web page form for a service registration and approval process of a customer (for example, B2B providers) Lt; / RTI > It is desirable that the service registration and approval process consist of a minimum number of business processes for service provision. 11 is a diagram illustrating marketing service management of a B2B marketing platform (push marketing server 300) according to the present invention.

Once the service registration and approval process is completed, the push marketing server 300 provides a marketing message service according to the present invention, as illustrated in the service registration screen of FIG.

On the service registration screen of Fig. 11, a server access person (e.g., a B2B provider) designates a marketing service area on a map and sets a real time or reservation marketing service in the service area.

Through the operation management server, the push marketing server 300 according to the present invention manages points of interest (POI) held by customer companies (e.g., B2B providers) as shown in FIG. 12 . Then, it combines with the GIS information and sets up a push marketing service area for a point of interest (POI) designated by the B2B provider and its vicinity. 12 is a diagram illustrating marketing service management of a B2B marketing platform (push marketing server 300) according to the present invention.

The push marketing server 300 manages (e.g., registers, inquires, revises, deletes, etc.) points of interest (POIs) per customer (e.g., B2B providers) and manages these points of interest (POI).

When the B2B company registers (or designates) the POI, the push marketing server 300 exposes the registered POI on the MAP as shown in FIG. 12, POI-based push marketing area (Range) is set up.

The database of the push marketing server 300 is a repository for platform data storage / management. 5, the database of the push marketing server 300 includes function blocks of operator, system privilege, profile, marketing service, facility information, billing, region & facility information, service POI, transaction, statistics / .

All data used in the platform is stored and managed in the database in real time or periodically. 13, the push marketing server 300 manages and stores platform data classified into a group of profile, management, log, monitor, and statistical data groups, and the entity of the profile group entity includes user information and customer information (eg, B2B providers, etc.). 13 is a diagram illustrating a method of storing and utilizing data of a B2B marketing platform (push marketing server 300) according to the present invention.

The entities of the log group include transaction information, history information, and billing information. The entities of the management group include service information, base station facility information, and region & base station information, And service process information, and the entity of the statistical group includes data for each customer (for example, B2B), data for each service, data for each region, and data for each mobile communication provider.

The push marketing server 300 accumulates / processes information of a user and a customer (e.g., a B2B provider), generates cumulative statistical data, and utilizes it as B2B marketing information.

The CBS server 400 or CBC (Cell Broadcasting Center) of FIG. 2 broadcasts the transmitted message through a specific base station of the corresponding CBS network.

The present invention requires shape information for regional facilities (e.g., MME, AREA, eNodeB, etc.) managed by the CBS server 400 for broadcasting broadcasting messages for each region. That is, by linking the map information of the map server 600 with the base station operation status information of each region of the mobile communication service provider of the network information management server 500, the operation status of the base station facility of the region can be changed step by step (for example, MME> AREA> eNodeB, etc.) with shape information having a depth.

It is preferable that the CBS server 400 periodically updates the operation status of the base station facilities in each area to maintain the latest information.

When the broadcast message is received, the user terminal 100 of FIG. 2 determines whether the message is exposed to the user terminal and displays the received message on the terminal screen as shown in FIG. The terminal 100 may delete (discard) the message according to the input of the user, or access the push marketing server 300 via the mobile communication service provider network through the designated mobile application. FIG. 8 is a diagram illustrating a push type marketing message reception screen of a user terminal according to the present invention.

The user terminal 100 according to the present invention can display the received marketing message in two types (e.g., pop-up type, badge type). The screen D10 of FIG. 8 shows all of the above two types (e.g., pop-up type, badge type).

Once the user selects (touches) the confirmation button (or the badge) of the received message (D20), the service application specified in the message is automatically executed, and the service application of the corresponding non- The landing page is displayed. (D30)

However, the CBS network is a unidirectional service, so that the terminal 100 can not perform feedback or callback of the corresponding message. Accordingly, feedback or callback of the terminal 100 is performed through the mobile communication network or the data network of the corresponding mobile communication provider.

Conventional 4th generation phones (eg, LTE smart phones) can receive disaster text broadcasting services through the CBS network because they have a disaster text broadcasting service (CBS) reception function (obsolete). However, The conventional user terminal itself does not support reception of a general message (e.g., advertisement message, etc.) rather than a disaster text broadcasting service through the CBS network. A B2B agent connected to the B2B marketing platform according to the present invention is installed in the mobile service application of the user terminal 100 cooperating with the B2B marketing platform by loading a terminal agent supporting reception of a message (e.g., advertisement message, etc.) 14 allows the push marketing message to be delivered to the user terminals 100 in the specific area through the CBS network as shown in FIG. According to a diagram showing a terminal of the agent B2B marketing platform (user terminal 100).

The terminal agent according to the present invention is preferably developed in the form of an API. As shown in FIG. 14, the terminal agent according to the present invention is applied to a mobile application set up in a client terminal (e.g., user terminal 100) Respectively.

The terminal agent, which is implemented in the mobile application, collects broadcasting signals from the CBS network, determines whether the application is designated in the collected signals, and detects and filters the marketing messages only in the case of a designated mobile application.

3 is a block diagram of a push marketing server according to the present invention.

3, the push marketing server 300 according to the present invention includes a push message generator 310, a marketing content generator 320, a network information manager 330, a push area manager 340, A service POI (Point of Interest) management unit 360, a statistics and log unit 370, a DB unit 380, and a message transmission unit 390. The configuration of FIG. 3 is for convenience of description, and is a part of the configuration of the apparatus constituting the push marketing server 300, and may further include the functional blocks of FIG.

The push message generator 310 generates a message in response to a request from each B2B service provider.

The marketing content generation unit 320 generates and manages contents of the corresponding non-reserved provider for the user terminals 100 connected to the call back. The marketing content generation unit 320 provides the content according to the basic form provided by the platform or provides the arbitrarily created (edited) content by the non-to-be-paid provider.

The network information management unit 330 receives map information to be displayed on the marketing service screen from the map server 600 and receives location information of the user terminal 100 and the base stations from the network information management server 500 Receive. The network information management unit 330 displays and manages the locations of the base stations of the respective regions operated by the mobile communication providers on the map information provided by the map server 600.

The push area management unit 340 extracts information on base stations in the requested area, that is, information on base stations in a region where a message is to be broadcast, by referring to the information of the network information management unit 330.

The message transmitter 390 sends the message to the CBS server 400 together with the extracted base station information.

When the callback connection of the user terminal 100 is detected, the statistics and log unit 370 extracts and manages the user information of the terminal in which the connection is detected.

The statistics and log unit 370 processes the user information accumulated in the DB unit 380 and information of a customer (e.g., a B2B company) to generate cumulative statistical data, thereby enabling the information to be utilized as B2B marketing information.

The billing calculation unit 350 is interlocked with a billing system (billing infrastructure) for settlement processing by providing a push marketing service, and performs a billing process according to the billing type and the number of services.

The billing type is a flat rate system and a flat rate system. In the case of a flat rate, it is applied on the basis of certain conditions (eg, area, transmission period, number of transmissions, etc.) in the form of prepayment deductions. In the case of pay-as-you-go, the number of services (for example, 100,000 or less, 100,000 or more) is applied as a form of post settlement.

The service POI management unit 360 manages (e.g., registers, inquires, modifies, deletes, etc.) points of interest (POIs) per customer (e.g., B2B providers) .

When the B2B service provider registers (or designates) a POI, the service POI manager 360 exposes the POI on the map as shown in FIG. 12, POI-based push marketing area (Range) is set up.

The DB unit 380 stores and manages data used in the platform in real time or periodically. As shown in FIG. 13, the DB unit 380 stores platform data classified into a group of profile, management, log, monitor, and statistical data groups.

The entity of the profile group includes user information and information of a customer (e.g., a B2B provider). The entities of the log group include transaction information, history information, and billing information. The entities of the management group include service information, base station facility information, and region & base station information, And service process information, and the entity of the statistical group includes data for each customer (for example, B2B), data for each service, data for each region, and data for each mobile communication provider.

FIG. 6A is a diagram illustrating a signal flow of a location-based push-type marketing service according to an exemplary embodiment of the present invention, and FIG. 7 is a flowchart illustrating an operation of a location-based push-type marketing service system according to an exemplary embodiment of the present invention.

6A and 7, the operation of the POS-based marketing service system according to the present invention will now be described.

The location based push marketing service system according to the present invention provides a location based push marketing service using a CBS network used in a disaster text broadcast service.

The non-duty provider server 200 providing the third party service accesses the push marketing server 300 to request a message for marketing for the third party service, and the push marketing server 300 A message is generated at the request of the non-tobit provider. (S10, M10)

At the time of marketing request, as shown in FIG. 11, the non-to-be-traded company inputs marketing area information, marketing target information (for example, sex, age range, etc.) and marketing (advertisement content) information to specifically define a desired marketing target.

According to the request, the push marketing server 300 sends the generated message with reference to the map information of the map server 600 and the base station operation status information of each region of the mobile communication service provider of the network information management server 500 . (S20, M20 to M50)

First, the push marketing server 300 requests base station information of a desired marketing area (for example, distribution and service area of base stations in the corresponding area) to the network information management server 500 and receives the information. (M20, M30) Furthermore, the map server 600 requests map data of a desired marketing area and receives the map data. (M20, M30)

The push marketing server 300 refers to the information and data provided by the map server 600 and the network information management server 500 to extract information about base stations in a region where the message will be broadcast, To the CBS server 400 together with information on the extracted base stations (hereinafter, referred to as 'target base stations'). (M60)

Then, the CBS server 400 receiving the target base station information and the message from the push marketing server 300 delivers the message to the target base stations, and the target base stations broadcast the message to its service area. (S30, M70)

Then, the user terminals 100 in the service area of the target base stations receive the broadcasted message, display only on the terminal screen as shown in FIG. 8 for the designated target mobile application, and wait for the user's input. (S40, M80)

The user terminal 100 discards the corresponding message according to a user's input or accesses the push marketing server via a general mobile communication service provider network through a mobile application. If the user selects (touches) the confirmation button (or badge) of the received message on the screen D10 of FIG. 8 (S50), the service mobile application of the user terminal 100 (for example, the B2B service application of TMON) And the user terminal 100 automatically accesses the push marketing server 300 with response information (e.g., user information of the terminal 100) for aggregation. (S60, M90)

The push marketing server 300 may apply the response information (e.g., user information of the terminal 100) to statistics, marketing, and billing information when the terminal 100 is connected (automatically). (M100), the service server 200 refers to the response information to report to the corresponding non-reserved provider server 200 (service re-direction) (M110), and the non-reserved provider server 200 accesses the connected user terminal 100 The user terminal 100 provides the corresponding marketing content (e.g., product sales content) (S80, M130) to the user terminal 100 via the service application (e.g., TMON B2B service application) And displays the landing page.

In step M110, when the connection of the terminal 100 is reported to the non-reserved provider server 200, the push marketing server 300 transmits the user information of the terminal 100 to the server 200, As shown in FIG. 6, the non-to-be-founder server 200 performs customer information analysis using the received user information. (S70, M120) The non-to-be-paid provider 200 maps the user information retrieved from the terminal 100 to customer information (sex, age, region, interest contents, etc.) managed in the customer DB, And can be used as an indicator for future marketing.

The automatic connection (M90) of the user terminal 100 is a callback related to the message, which is performed through a mobile communication network or a data network of a mobile communication service provider.

6B, instead of re-directioning the push-marketing server 300 to the corresponding non-reserved provider server 200 in the process M110, the user terminal 100 May be directly connected to the corresponding non-reserved provider server 200. At this time, the terminal 100 preferably transmits local information together with the user information of the terminal 100 to the response information for the aggregation . FIG. 6B is a diagram illustrating signal flow of a location-based push marketing service according to another embodiment of FIG. 6A.

As described above, some of the components (310 to 390) of the terminal agent and the push marketing server according to the present invention can be implemented as computer readable codes on the medium on which the program is recorded. The computer-readable medium includes all kinds of recording devices in which data that can be read by a computer system is stored.

Examples of the computer-readable medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage, etc., 390).

delete

delete

delete

delete

delete

delete

delete

delete

delete

delete

delete

delete

delete

delete

delete

delete

delete

delete

delete

delete

delete

delete

delete

delete

delete

delete

delete

delete

delete

delete

delete

delete

delete

delete

delete

delete

delete

delete

delete

delete

As described above, some of the components (310 to 390) of the terminal agent and the push marketing server according to the present invention can be implemented as computer readable codes on the medium on which the program is recorded. The computer-readable medium includes all kinds of recording devices in which data that can be read by a computer system is stored.

Examples of the computer-readable medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage, etc., 390).

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it will be understood by those skilled in the art that various changes and modifications may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. May be constructed by selectively or in combination. Accordingly, the true scope of the present invention should be determined by the technical idea of the appended claims.

INDUSTRIAL APPLICABILITY As described above, the present invention provides a position-based push-type beads marketing service system for transmitting a message for marketing by a third party service provider through a CBS network for a disaster text broadcasting service The

The present invention can provide location based push marketing service to smart terminal users using the 4th generation network. Since the present invention is a service based on a common infrastructure of a mobile communication service provider, it is expected that it will be possible to secure a monopolistic position in the market and construct a low-cost, high-level platform. It is anticipated that the present invention can provide targeted marketing tools to a variety of B2B business partners through cooperation among mobile communication providers. It is expected that the present invention can provide services at low cost compared to other services (e.g., SMS), and activate the domestic LBS service through building a core platform.

100: user terminal 200: non-
300: Push Marketing Server 310: Push Message Generation Unit
320: advertisement content generation unit 330:
340: push area manager 350: billing calculation
360: service POI management unit 370: statistics and log unit
380: DB unit 390: Message sending unit
400: CBS server 500: Network information management server
600: Map Server

Claims (21)

A method for providing a location based push marketing service using a cell broadcasting service (CBS)
The non-to-be-paid provider server 200 providing the third party service requests an advertisement for the third party service to the push marketing server 300,
A step in which the push marketing server (300) generates an advertisement message according to an advertisement request from each of the non -
According to the advertisement request, the push marketing server 300 refers to the map information of the map server 600 and the base station operation status information of each region of the network operator of the network information management server 500 to send the generated advertisement message Process,
The CBS server 400 broadcasts the transmitted advertisement message through a specific base station in the corresponding CBS network,
A step in which the user terminal 100 receives the broadcast advertisement message and displays it on a terminal screen;
A step in which the user terminal 100 discards a corresponding message according to an input of a user or accesses the push marketing server through a general communication service network,
When the user terminal 100 accesses the push marketing server, providing the marketing content of the advertisement to the terminal 100 by the non-to-be-paid provider server 200,
The push marketing server (300)
A push message generating unit 310 for generating an advertisement message in response to a request for advertisement of each non-to-be-paid provider,
A network information management unit 330 for displaying and managing the location of a base station of each area operated by a mobile communication provider on a map provided by the map server,
A push area manager 340 for extracting information on base stations of the requested area by referring to the information of the network information manager 330,
A message transmitter 390 for sending the advertisement message to the CBS server together with the extracted base stations information,
A statistics and log unit 370 for extracting and managing the user information of the terminal in which connection is detected when the connection of the user terminal 100 is detected after sending the advertisement message to the CBS server,
And a billing calculation unit 350 for performing a billing process according to the billing type and the number of services,
The user terminal 100
And a terminal agent which is developed in API form and is implemented in a service application layer of the terminal 100 and collects broadcast signals from the CBS network of the mobile communication terminal and detects and filters advertisement messages from the collected signals, And,
When the user terminal 100 accesses the push marketing server 300, the non-to-be-paid provider server 200 provides the marketing content of the corresponding advertisement,
Further comprising the step of the user terminal (100) displaying the landing page of the provided marketing content,
The sending process of the advertisement message includes:
Linking the statuses of the base stations of the respective regions operated by the mobile communication companies on a map provided by the map server according to the advertisement request;
Extracting the current status of the base stations and the location information of the requested area by referring to the base station status information;
And sending the advertisement message to the CBS server together with information on the extracted base stations,
The user terminal 100
Displays the received marketing message in a pop-up form or a badge form,
The service app
A terminal agent is implemented and a callback service is provided through the terminal agent,
The terminal agent
The method comprising: collecting broadcast signals from a CBS network and determining whether applications are designated in the collected signals; and detecting and filtering marketing messages only in the case of a designated mobile application. delete delete delete delete delete delete delete delete delete 1. A location-based push-type marketing service system using disaster text broadcasting cell broadcasting service (CBS)
A non-to-be-founder server 200 that provides a third-party service and requests an advertisement for a third-party service to the push marketing server 300,
A map server 600 for providing map information of each area,
A network information management server 500 for providing information on the current state of the base station operation in each region,
A push marketing server 300 for generating an advertisement message according to an advertisement request of each of the non-to-be-paid providers, sending the generated advertisement message with reference to the information of the map server 600 and the network information management server 500,
A CBS server 400 for broadcasting the sent advertisement message through a specific local base station of the mobile communication CBS network,
And a user terminal 100 for displaying the broadcast advertisement message on the terminal screen and for discarding the message according to a user input or accessing the push marketing server through a general communication service network,
The push marketing server (300)
A push message generating unit 310 for generating an advertisement message in response to a request for advertisement of each non-to-be-paid provider,
A network information management unit 330 for displaying and managing the location of a base station of each area operated by a mobile communication provider on a map provided by the map server,
A push area manager 340 for extracting information on base stations of the requested area by referring to the information of the network information manager 330,
A message transmitter 390 for sending the advertisement message to the CBS server together with the extracted base stations information,
A statistics and log unit 370 for extracting and managing the detected user information of the terminal when the connection of the user terminal 100 is detected after sending the advertisement message to the CBS server,
And a billing calculation unit 350 for performing a billing process according to the billing type and the number of services,
The user terminal 100
And a terminal agent which is developed in API form and is implemented in a service application layer of the terminal 100 and collects broadcast signals from the CBS network of the mobile communication terminal and detects and filters advertisement messages from the collected signals, And,
The user terminal 100
Displays the received marketing message in a pop-up form or a badge form,
The service application implements a terminal agent and provides a callback service through the terminal agent,
Wherein the terminal agent collects a broadcast signal from the CBS network, determines whether an application is specified in the collected signal, and detects and filters a marketing message only in the case of a designated mobile application. delete delete delete delete delete delete delete delete delete delete

Images