KR101667640B1 - Mobile Device having Wakeup Module, Cell Broadcasting Service Marketing Message Push System and Marketing Method for Specific App in the Specific Area using the same - Google Patents

Abstract

The present invention relates to a mobile terminal, including a wakeup module reacting to a CBS marketing message, and a CBS marketing message push system and a marketing method to target a specific application in a specific area by using the same. According to the present invention, the mobile terminal, including a wakeup module reacting to a CBS marketing message, comprises: an operating system supporting an operational environment for at least one medium application, having a plurality of users, and at least one marketing application, distributed by a marketing host, while receiving a CBS marketing message targeting a specific application among the medium application and the marketing application; a wakeup module operated in a background of the operating system, displaying a push alarm message when receiving the CBS marketing message including a unique package name to identify the specific application through the operating system, and switching an idle state of the specific application to an active state depending on what a user selects; and a display part providing a popup screen to display the whole content of the push alarm message. Therefore, the present invention provides a user terminal, a CBS marketing message push system, and a marketing method for a specific area, capable of providing a CBS marketing message targeting a specific area by including a wakeup module identifying the CBS marketing message through the medium application, having a plurality of users, and the marketing application distributed to a smartphone by the marketing host.

Description

Technical Field [0001] The present invention relates to a mobile terminal equipped with a wake-up module responsive to a CBS marketing message, a CBS marketing message push system targeting a specific application in a specific area using the same, Marketing Method for Specific App in the Specific Area using the same}

The present invention relates to a mobile terminal equipped with a wake-up module responsive to a CBS marketing message, a CBS marketing message push system and a marketing method using the mobile terminal, and more particularly, And a wakeup module for identifying whether a CBS marketing message targeting a specific application among a media application having a large number of users is provided to provide a CBS marketing message targeting a specific application in a specific area A CBS marketing message push system and a marketing method in a specific area using the user terminal.

Recently, as the spread of smartphones has increased significantly, it has been distributed by marketing events and has a marketing application or a large number of users installed on a smart phone, and an unspecified media application that receives a certain price from marketing events and exposes a marketing screen is increased have.

In this way, marketing messages are transmitted using a push notification method in most conventional applications installed in a smart phone for marketing purposes. In order to send marketing messages, one message is sequentially sent from the message sending server , It takes much time to send marketing messages. In addition, since the marketing message itself is not received when the application installed on the smart phone does not operate, it is difficult to transmit or confirm the marketing message in real time. The marketing effect of the targeted marketing message is degraded.

In the case of a marketing application according to the related art, there is a service for providing a marketing message to a user who is connected in a specific area. However, in order to transmit a marketing message based on a specific area, In addition to the consent of users to receive marketing messages, consent to access location information is additionally requested every time they approve. Therefore, not only marketing performance is low but also frequent use of GPS antenna and related communication circuit increases battery consumption, There has been a problem in avoiding the use of the marketing application itself.

In addition, since the marketing application according to the related art transmits marketing messages based on registered members, there is a problem that costs such as server management costs for constructing a customer database are significantly increased even when a simple marketing message is transmitted.

Accordingly, a mobile marketing system and a marketing method that can transmit a large amount of marketing message in real time, can transmit a marketing message based on a specific region even if GPS technology is not used, Technology is desperately required.

Patent Document 1: JP 10-2005-0069644 (published on July 5, 2005)

SUMMARY OF THE INVENTION The present invention has been made in order to solve the above problems, and it is an object of the present invention to provide a marketing application distributed to a smartphone by a marketing event and a wake- Up module to provide a CBS marketing message targeting a specific area, a CBS marketing message push system and a marketing method in a specific area using the same.

It is another object of the present invention to provide a mobile push system capable of transmitting a large amount of marketing message in real time and capable of transmitting a marketing message based on a specific area without using GPS technology, Marketing method.

A mobile terminal equipped with a wakeup module responsive to a CBS marketing message according to an exemplary embodiment of the present invention includes a mobile terminal for receiving a CBS message, the mobile terminal including at least one application for marketing and a plurality of users An operating system for receiving a CBS marketing message targeting a particular one of the one or more marketing applications and media applications while supporting an operating environment for the one or more media applications having the CBS marketing message; A push notification message is displayed in the case of receiving a CBS marketing message including a unique package name for identifying the specific application through the operating system in the background of the operating system, A wake-up module for activating a state in an active state; And a display unit for providing a pop-up screen for displaying the entire contents of the push notification message.

After receiving the CBS marketing message, the wake-up module may delete the received CBS marketing message instead of displaying a message on the display unit if it is determined that the package name does not correspond to the specific application.

Wherein the wakeup module comprises: a receiver for directly receiving a CBS marketing message in an encoded state through the operating system; An analysis unit decoding and parsing a CBS marketing message delivered from the receiver; A notifier unit for exposing the CBS marketing message interpreted by the analyzing unit to a push notification message and generating wakeup information for operating an idle state of a specific application in an active state; And a marketing output controller for controlling the display of the entire contents of the CBS marketing message using the specific application operating in the active state by the noticed portion.

The CBS marketing message includes a message type, a unique package name indicating a specific application, a marketing identification KEY value, a total message content, a marketing end time, a marketing delay exposure time, a terminal operation sampling basis information for a pilot message, And a size of up to 180 bytes.

The CBS marketing message can reduce the data size by partially modifying the JSON data format consisting of {"attribute": "value"} and applying the LengthValue method of {number: attribute: number: value}.

In the CBS marketing message, an 'Order 64' encoding method that transforms a coding result value by a Base64 encoding algorithm into an encoding method used in data transmission is applied, and 'Latitude' and 'Longitude' &Quot;, the accuracy of the data transmission result can be increased.

The wakeup module may operate in the background of the operating system even when the specific application is terminated.

The wakeup module may delete duplicate messages when receiving duplicate messages within a certain period of time.

The wake-up module may further include a transmission inquiry unit for inquiring target base station (Cell-Id) information of the CBS marketing message and transmitting feedback information according to a user click.

The CBS marketing message push system in a specific area according to another embodiment of the present invention is a push system using a CBS system, in which a marketing message, a fee subscription, a message transmission destination area, a message transmission result display screen, A web server dedicated to marketing events capable of inputting a schedule; A DB unit for storing a message transmission result and map information including data input from the web server dedicated to the marketing number event; And generates billing data and statistical data according to whether the CBS marketing message is transmitted or not and generates a CBS marketing message based on the CBS marketing message, A BIZ server for storing the received data; A customizing server for customizing and delivering the CBS marketing message generated by the BIZ server to the environment of the carrier CBS center and feeding back the transmission result transmitted from the CBS center to the BIZ server; Wherein the at least one marketing application and at least one media application having a plurality of users are deployed by a marketing person event and includes a unique package name for identifying the at least one marketing application and media application, A push notification message is displayed on the screen of the terminal and the idle state of the specific application corresponding to the unique package name of the at least one marketing application and the media application is selected according to the user's selection A mobile terminal having a wake-up module for operating in an active state; A mobile gateway server for transmitting / receiving base station information corresponding to the CBS marketing message, content URL information of a push notification message displayed on the screen, and user click information on the push notification message to the BIZ server at the request of the mobile terminal; And a content server for providing the content to the mobile terminal when the mobile terminal receives the content URL information of the push notification message.

The web server dedicated to the marketing number event may provide a GUI environment in which a region to which a CBS marketing message is to be transmitted may be selected within a predetermined radius of a predetermined area based on latitude and longitude using the map information stored in the DB unit.

Wherein the DB unit comprises: a main DB in which formalized input data input through a web server dedicated to the marketing number event and unstructured data inputted through the mobile gate server are formatted into statistical and analysis data, and then stored; A sub DB in which a large amount of unstructured data inputted through the mobile gateway server is stored; And a temporary DB for temporarily storing data processed by the BIZ server to increase the processing speed.

The BIZ server may include a message type, a unique package name indicating a specific application, a marketing identification KEY value, a total message content, a marketing end time, a marketing delay exposure time, a terminal operation sampling basis information for a pilot message, You can create CBS marketing messages with up to 180 bytes inclusive.

Wherein the wake-up module of the mobile terminal comprises: a receiver for directly receiving a CBS marketing message in an encoded state through an operating system of the terminal; An analysis unit decoding and parsing a CBS marketing message delivered from the receiver; A notifier unit for exposing the CBS marketing message interpreted by the analyzing unit to a push notification message and generating wakeup information for operating an idle state of a specific application in an active state; And a marketing output controller for controlling the display of the entire contents of the CBS marketing message using the specific application operating in the active state by the noticed portion.

The wakeup module may be operable even when the specific application is terminated.

The wakeup module may delete duplicate messages when receiving duplicate messages within a certain period of time.

The wake-up module may further include a transmission inquiry unit for inquiring target base station (Cell-Id) information of the CBS marketing message and transmitting feedback information according to a user click.

A CBS marketing message marketing method in a specific region according to another embodiment of the present invention includes a web server dedicated to a marketing event that can input data required for a marketing request using a CBS system, And a DB unit for storing the message transmission result and the map information. The BIZ server refers to the data stored in the DB unit and inquires the marketing message to be transmitted, A first step of generating a CBS marketing message that is scheduled to be sent through a mobile communication base station of the mobile communication terminal; A second step of the customizing server customizing the CBS marketing message generated in the first step according to the environment of the carrier CBS center and then transmitting the CBS marketing message in the carrier CBS center; A third step of transferring feedback information on the transmission result of the second step to the BIZ server through the customizing server to generate charging information according to transmission or not, and then storing the generated charging information in the DB unit; A fourth step of receiving a CBS marketing message using a mobile terminal having a wake-up module for displaying a push notification message on the screen when the unique package name corresponding to a specific application is included in the CBS marketing message transmitted from the mobile communication company CBS center ; A fifth step of transmitting the push notification message of the CBS marketing message transmitted to the mobile terminal to the BIZ server through the mobile gateway server and storing the message in the temporary DB; And a sixth step of extracting the information stored in the provisional DB, storing the information as unstructured data in the sub-DB constituting the DB unit, and storing the formal billing data information detected through the statistical and analysis process in the main DB have.

A fourth step of receiving a CBS marketing message using a mobile terminal having a wake-up module for displaying a push notification message on the screen when the unique package name corresponding to a specific application is included in the CBS marketing message transmitted from the mobile communication company CBS center Directly receiving a CBS marketing message in an encoded state through an operating system of the mobile terminal; Decoding and parsing the received CBS marketing message in the encoded state; A message validity check step of checking whether the parsed CBS marketing message has a unique package name and a duplicate message for a specific application; Checking the base station information of the CBS marketing message through the mobile gateway server and the BIZ server when the validation is completed, and discarding the base overseas message; Checking a user setting of the push notification of the CBS marketing message confirmed to the base station and displaying a push notification; And displaying the entire marketing message by operating a specific application corresponding to a unique package name of the CBS marketing message in an active state.

The step of checking the user setting of the push notification of the CBS marketing message confirmed by the base station and displaying the push notification may include simultaneously providing the content to the mobile terminal using the content server when the content URL information is included in the CBS marketing message can do.

As described above, according to the present invention, there is provided a wake-up module capable of identifying whether a CBS marketing message is generated by a marketing application distributed to a smart phone and a media application having a plurality of users, A user terminal capable of providing a CBS marketing message targeting a specific application, a CBS marketing message push system and a marketing method in a specific region using the user terminal.

It is another object of the present invention to provide a mobile push system capable of transmitting a large amount of marketing message in real time and capable of transmitting a marketing message based on a specific area without using GPS technology, It is effective to provide a marketing method.

In addition, since the marketing character is transmitted to the users of the mobile terminal located within the radius of the base station in one direction using the CBS network of the mobile communication company which continuously confirms the location of the subscriber through the base station, It is effective to increase the utilization rate of the marketing application since it does not require the accurate information and does not require the consent process related to the separate location information after the acceptance of the marketing letter.

In addition, since the GPS-related communication circuit is not used in the present invention, the consumption of battery is not increased even if a marketing application based on location information is used.

In addition, since a marketing character is transmitted through a base station in a large amount when a mobile terminal user installing a specific application targeting marketing transmission is located in a specific area, the server construction cost required for separate customer management can be reduced There is an effect.

In addition, since the present invention uses a CBS network of a mobile communication company, unlike a conventional marketing application in which a push notification message is transmitted in a first-in-first-out manner using a data communication network, marketing characters can be transmitted to a mobile terminal user located in a specific area In addition to real-time transmission, it is possible to delay the exposure of push notifications displayed on the terminal screen as needed. As a result, it is possible to provide a mobile user who is passing through a specific area or a mobile user located in a specific area. There is an effect of exposing.

Further, the present invention has the effect of constructing various consumer-related backup data such as a preference search based on existing subscription information of a user who uses a specific application by using feedback information of a CBS marketing message transmitted through a marketing letter .

In addition, since the present invention operates a wake-up module that responds only to a CBS marketing message corresponding to a specific application in the background of the operating system of the mobile terminal, it is possible to transmit a marketing message without operating a specific application, So that feedback information on the consumer reaction to the marketing message can be obtained.

In addition, the present invention can contain various information including a marketing identification value, a marketing end time, and a marketing delay exposure time in addition to an identification value indicating a specific application in the CBS campaign message, thereby transmitting marketing messages for various purposes have.

In addition, according to the present invention, a data size can be reduced by applying a LengthValue method in which a CBS marketing message is partially modified from a data format of a JSON format, so that a large amount of messages can be sent compared to a CBS message generally transmitted.

In addition, the present invention has an effect of increasing the accuracy of a data transmission result in data transmission requiring order alignment by applying an Order 64 encoding method that transforms a Base64 encoding algorithm to an encoding method used for data transmission.

The present invention also includes a transmission inquiry unit that inquires target base station information of a marketing message in a wakeup module and transmits feedback information on a user click to a BIZ server through a mobile gateway server, The accuracy can be enhanced, and feedback information can be secured through the BIZ server.

In addition, the present invention provides a push system capable of adapting to various communication environments because customization is possible even when a CBS network of a mobile communication company having different environments is used.

In addition, the present invention provides a push system and a marketing method capable of providing various contents including images even when a CBS network is used, by providing a content server that provides the contents to the mobile terminal when receiving the contents URL information It is effective.

In addition, the present invention provides a provisional DB capable of temporarily storing a large amount of data processed by the BIZ server, so that it is possible to send a large amount of marketing message and simultaneously manage data necessary for various services, The processing speed can be improved.

FIG. 1 is a diagram illustrating an overall configuration of a CBS marketing message push system in a specific area according to an embodiment of the present invention.
FIG. 2 is a view for explaining a wakeup module mounted inside the mobile terminal shown in FIG. 1. FIG.
FIG. 3 is a flowchart schematically illustrating a marketing method of a CBS marketing message push system in a specific area according to an embodiment of the present invention.
4 is a flowchart illustrating a process of receiving a CBS marketing message using a wakeup module of the mobile terminal.

The description of the present invention is merely an example for structural or functional explanation, and the scope of the present invention should not be construed as being limited by the embodiments described in the text. That is, the embodiments are to be construed as being variously embodied and having various forms, so that the scope of the present invention should be understood to include equivalents capable of realizing technical ideas.

Meanwhile, the meaning of the terms described in the present invention should be understood as follows.

The terms "first "," second ", and the like are intended to distinguish one element from another, and the scope of the right should not be limited by these terms. For example, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component.

It is to be understood that when an element is referred to as being "connected" to another element, it may be directly connected to the other element, but there may be other elements in between. On the other hand, when an element is referred to as being "directly connected" to another element, it should be understood that there are no other elements in between. On the other hand, other expressions that describe the relationship between components, such as "between" and "between" or "neighboring to" and "directly adjacent to" should be interpreted as well.

It should be understood that the singular " include "or" have "are to be construed as including a stated feature, number, step, operation, component, It is to be understood that the combination is intended to specify that it does not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof.

In each step, the identification code (e.g., a, b, c, etc.) is used for convenience of explanation, the identification code does not describe the order of each step, Unless otherwise stated, it may occur differently from the stated order. That is, each step may occur in the same order as described, may be performed substantially concurrently, or may be performed in reverse order.

All terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs, unless otherwise defined. Commonly used predefined terms should be interpreted to be consistent with the meanings in the context of the related art and can not be interpreted as having ideal or overly formal meaning unless explicitly defined in the present invention.

A Cell Broadcasting Service (CBS) applied to an embodiment of the present invention is a character broadcasting service for each base station that simultaneously transmits data to all terminals in the same cell through a mobile communication base station, Which is a service that transmits data in real time and has a characteristic that there is almost no transmission cost because it uses a paging channel.

Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings.

FIG. 1 is a diagram illustrating an overall configuration of a CBS marketing message push system in a specific area according to an embodiment of the present invention.

As shown in the figure, the CBS marketing message push system in a specific area according to the embodiment of the present invention includes a web server 100 dedicated to a marketing person, a DB 200, a BIZ server 300, a customizing server 400, a mobile terminal 500, a mobile gateway server 600, and a content server 700.

More specifically, the web server 100 dedicated to marketing events can input a marketing message, subscribe to a rate plan, set a message transmission area, display a message transmission result screen, and input a message transmission schedule.

At this time, the web server 100 dedicated to the marketing number event can select an area to transmit the CBS marketing message within the radius of the predetermined area radius based on the latitude and longitude using the map information stored in the DB unit 200 GUI environment can be provided.

That is, a marketing person can visit a CBS marketing message delivery service site provided through the web server 100 dedicated to marketing events, and register a marketing message. At this time, a message sending area, a target application, Can be input in GUI (Graphic User Interface) environment. In case of registering transmission area, it is possible to provide convenience of use to marketing events by providing an input environment in which a message reception area is dragged using a mouse .

Also, the DB unit 200 may store the message transmission result and the map information including the data input from the web server 100 dedicated to the marketing number event.

Here, the DB unit 200 may be configured such that the formatted input data input through the web server 100 dedicated to the marketing event and the unstructured data input through the mobile gateway server 600 are formatted into statistical and analysis data A main DB 210 which is stored after the main DB 210; A sub DB 220 in which a large amount of unstructured data input through the mobile gateway server 600 is stored; And a temporary DB 230 for temporarily storing data processed by the BIZ server 300 to increase the processing speed.

The data stored in the DB unit 200 will be described in more detail as follows.

First, the main DB 210 is a MySQL-based database server. Subscription information and transmission information of a marketing number event input through the web server 100 dedicated to the marketing number event are stored as profiles and management information. In addition, the transmission result of the carrier CBS network 1 after the message transmission is stored as statistical information and analysis information on the transmission result through the customizing server 400 and the BIZ server 300.

Meanwhile, the sub DB 220 is formed of a MongoDB type database server. In the mobile terminal 500, when the user selects, the click information is transmitted to the sub DB 220 in bulk through the mobile gateway server 600 and the BIZ server. The atypical data stored in the sub DB 220 is temporarily stored in the main DB 210 as statistical information and analysis information by the BIZ server 300, ). ≪ / RTI >

The temporary DB 230 is designed as a database server of a Redis method in order to improve data processing speed in the BIZ server 300 and is configured as a separate database server such as the main DB 210 and the sub DB 220 However, it is preferable to design the BIZ server 300 in order to reduce costs and improve processing efficiency.

In the embodiment of the present invention, the BIZ server 300 refers to data stored in the DB unit 200 to generate a CBS marketing message including base station information scheduled to be transmitted in a corresponding time zone, and, as described above, If billing data and statistical data are generated according to whether the CBS marketing message is transmitted or not and whether a user is selected, the billing data and the statistical data can be stored in the DB unit 300.

When the transmission condition of the marketing number event is inputted, the BIZ server 300 transmits the message type, the unique package name indicating the specific application, the marketing identification KEY value, the contents of the entire message, the marketing end time, The terminal operation sampling reference information for the pilot message, and the target message information.

At this time, the CBS marketing message generated by the BIZ server partially transforms the JSON data format consisting of pairs of {"attribute": "value"}, which is a commonly used method for communication between the server and the terminal, : Number: Value} can be reduced by applying the LengthValue method.

The data structure of the LengthValue scheme will now be described in comparison with the prior art.

The JSON method has a key / value structure, and its display value is the same as {"title": "campaign", "message": "this is a campaign"}. There was no.

However, the structure of the LengthValue scheme applied to the embodiment of the present invention is limited to the case that the display value is equal to {5: title7: campaign7: message19: this is a campaign} by using ':' Within a range of sizes, you can increase the amount of data that a CBS marketing message can contain.

In addition, in the embodiment of the present invention, the CBS marketing message employs an Order64 encoding method which is a modification of the encoding method used in data transmission so that the coding result value by the Base64 encoding algorithm can be sequentially arranged.

That is, in the conventional Base64 encoding method, if encoding for data transmission is performed like '1a7bce89', encoded data in which a number and a character are mixed is used to represent an ASCII code value. However, in the Order64 encoding method Quot; 1789abce ", and as a result, the accuracy of the transmission result of the encoded data for the "latitude" and "longitude"

In addition, the customizing server 400 customizes and delivers the CBS marketing message generated in the BIZ server 300 to the environment of the mobile communication company CBS center 1, and transmits the transmission result transmitted from the CBS center 1 To the BIZ server 400.

That is, the customizing server 400 may synchronize the base station information with the mobile communication company GIS (Map Information System) system so as to match the CBS marketing message with the standard of the mobile communication company CBS center 1. [

Also, the mobile terminal 500 is a user terminal having one or more applications for marketing and one or more media applications having a plurality of users, which are distributed by a marketing event, And all wireless terminals equipped with the CBS reception function to use the casting service (CBS).

Meanwhile, in the embodiment of the present invention, when receiving the CBS marketing message, the mobile terminal 500 may display a push notification message on the screen of the terminal and change the idle state of the specific application to an active state And a wake-up module 510 for operating the wake-up module.

Here, the CBS marketing message may be transmitted through the mobile communication CBS center 1, include one or more marketing applications installed in the terminal, and a unique package name for identifying a specific application among the media applications.

If the wakeup module 510 determines that the package name does not correspond to the specific application after receiving the CBS marketing message, the wakeup module 510 deletes the received CBS marketing message instead of displaying the message on the display unit .

Meanwhile, in the embodiment of the present invention, when the mobile terminal 500 requests the mobile terminal 500, the mobile gateway server 600 transmits the base station information corresponding to the CBS marketing message, the content URL information of the push notification message displayed on the screen, And user click information on the push notification message with the BIZ server.

In addition, the content server 700 may provide the corresponding content to the mobile terminal 500 when the mobile terminal 500 receives the content URL information of the push notification message.

That is, upon receiving the CBS marketing message corresponding to the specific application from the mobile terminal 500, the wake-up module 510 provided in the mobile terminal 500 transmits the base station information and the content URL information for the CBS marketing message The BIZ server 300 requests the BIZ server 300 through the mobile gateway server 600. At this time, the BIZ server 300 transmits the base station information and the content URL information to the mobile terminal 500 through the mobile gateway server 600 The mobile terminal 500 compares the base station information received from the base transceiver subscriber center (CBS) center with the target base station information of the CBS message, and when the base station is correct, the mobile terminal 500 receives the content corresponding to the content URL information from the content server 700, Expose at the same time as the notification.

When the user click information for the push notification message is generated through the mobile terminal 500, the specific application is activated and the click information becomes feedback information, and the mobile gateway server 600 transmits the click information to the BIZ server 300 .

FIG. 2 is a view for explaining a wakeup module mounted inside the mobile terminal shown in FIG. 1. FIG.

A mobile terminal equipped with a wake-up module according to an embodiment of the present invention is a mobile terminal that receives a Cell Broadcasting Service (CBS) message, which is a character broadcasting service for each base station. Currently, the CBS message includes disaster- And the like.

Wherein the mobile terminal supports an operating environment for one or more media applications having one or more marketing applications and a plurality of users distributed by a marketing initiative, wherein the one or more marketing applications and media applications are targeted to a particular application And a display unit 530 for providing a pop-up screen for displaying the entire contents of the push notification message displayed by the wakeup module.

Here, the operating system 520 is implemented as an operating system based on an open source such as an Android OS in the embodiment of the present invention, but may also be implemented through a non-open operating system such as IOS.

Further, in an embodiment of the present invention, the wake-up module may be distributed in a form of a library in one or more media applications having the one or more marketing applications and a plurality of users, The number of wake-up modules can be independently operated.

Referring to FIG. 2, a wake-up module for receiving a CBS marketing message that operates in the background and targets the specific application, even if a specific application does not operate in the mobile terminal according to an exemplary embodiment of the present invention, Respectively.

As shown in the figure, the wakeup module 510 according to the embodiment of the present invention includes a receiving unit 511, an analyzing unit 512, a notifier unit 513, a marketing output controlling unit 514, (515). ≪ / RTI >

More specifically, the receiving unit 511 can directly receive the CBS marketing message in an encoded state through the operating system of the terminal.

In addition, the analyzer 512 may decode and parse the CBS marketing message transmitted from the receiver 512 to analyze and analyze the contents of the message.

The notifyer unit 513 may expose the CBS marketing message interpreted by the analysis unit 512 as a push notification message and generate wakeup information for operating the idle state of a specific application in an active state have.

The marketing output control unit 514 may control the notify unit 513 to display the entire contents of the CBS marketing message using a specific application operating in an active state.

In addition, the transmission inquiry unit 515 can inquire target base station (Cell-Id) information of the CBS marketing message and transmit feedback information according to a user click.

Meanwhile, in the embodiment of the present invention, the wakeup module 510 can operate even when a specific application is terminated, and can delete a duplicate message when receiving a duplicate message within a predetermined period.

As described above, the wake-up module according to the embodiment of the present invention operates in the background of the operating system, and when receiving a CBS marketing message including a unique package name for identifying the specific application through the operating system, A message can be displayed on the screen of the mobile terminal and the idle state of the specific application can be operated in an active state according to the user's selection.

Next, a marketing method of a push system according to an embodiment of the present invention will be described with reference to FIGS. 3 to 4. FIG.

3 to 4 will not be described in detail. In the following description, a detailed description of the components corresponding to those described with reference to FIG. 1 and FIG. 2 will be omitted.

That is, a marketing method of a push system according to an embodiment of the present invention includes a web server dedicated to a marketing event that can input data required for a marketing request while using the CBS system, and data input from the web server dedicated to marketing events And a DB unit for storing the message transmission result and the map information.

FIG. 3 is a flowchart schematically illustrating a marketing method of a CBS marketing message push system in a specific area according to an embodiment of the present invention.

As shown in the figure, a marketing method of a CBS marketing message push system in a specific region according to an embodiment of the present invention includes a CBS marketing message generation step (S10), a CBS marketing message transmission step (S20) A billing information generation step S30, a CBS marketing message reception step S40 of the mobile terminal, a step S50 of transmitting the user click information to the BIZ server, and a billing data information generation step S60 according to the user click information can do.

First, the CBS marketing message generation step (S10) refers to the data stored in the DB unit, and the BIZ server inquires the forwarding marketing message to generate a CBS marketing message to be forwarded through the mobile communication base station in the specific area in the corresponding time zone May be the first step.

Here, before the first step of generating the CBS marketing message, a marketing number event requesting marketing is connected to a web site provided by the web server 100 dedicated to a marketing event, . ≪ / RTI > At this time, it is preferable that the web site is implemented so as to provide services such as reservation inquiry, cancellation, dispatch status and sending result confirmation, and the implemented service related information can be stored in the DB unit.

Next, the CBS marketing message transmission step (S20) is performed by the customizing server, customizing the CBS marketing message generated in the first step according to the transmission environment of the CBS center, and then transmitting the CBS marketing message from the CBS center May be the second step.

That is, in the case of the CBS network, there is a difference in the data transmission environment for each mobile communication company because it is a communication infrastructure exclusively possessed by the communication company. In case of having various communication systems installed, There is a need for a process of making the transmission environment, e.g., network management information, correspond to the map information provided by the DB unit.

Next, the billing information generation step (S30) according to the transmission result transmits feedback information on whether or not the transmission result of the second step is transmitted to the BIZ server through the customizing server to generate billing information according to transmission And then storing it in the DB unit.

In general, the marketing letter transmission method according to the related art has difficulty in generating billing information because it is difficult to obtain information on the transmission result. However, when using the CBS network of the mobile communication company, the transmission result of a message transmitted from each base station CBS center is confirmed It is possible to generate billing information on the transmission result by using the information returned through the BIZ server.

Next, the CBS marketing message reception step (S40) of the mobile terminal displays a push notification message on the screen when the unique package name corresponding to a specific application is included in the CBS marketing message transmitted from the mobile communication CBS center (1) And a fourth step of receiving the CBS marketing message using the mobile terminal having the wakeup module.

Hereinafter, the step of receiving the CBS marketing message will be described in detail with reference to FIG.

Next, the step of transmitting the user click information to the BIZ server (S50) includes transmitting the push notification message of the CBS marketing message transmitted to the mobile terminal to the BIZ server through the mobile gateway server, And storing it.

At this time, the mobile gateway server is preferably connected to the mobile terminal through a mobile data network.

Finally, the billing data information generation step (S60) according to the user click information extracts the information stored in the provisional DB by the BIZ server, stores the information in the sub DB constituting the DB part as the atypical data, And storing the formatted billing data information detected in the main DB in the sixth step.

That is, in the embodiment of the present invention, when the user selects the CBS marketing message, the mobile terminal may transmit the feedback information to the BIZ server through the mobile gateway server to generate the billing information and statistical information.

4 is a flowchart illustrating a process of receiving a CBS marketing message using a wakeup module of the mobile terminal.

Referring to the flow chart shown in FIG. 4, the CBS marketing message reception step (S40) of the mobile terminal will be described in more detail as follows.

As shown in the figure, the fourth step according to an embodiment of the present invention includes: directly receiving a CBS marketing message in an encoded state through an operating system of the mobile terminal; Decoding and parsing the received CBS marketing message in the encoded state; A message validity check step of checking whether the parsed CBS marketing message has a unique package name and a duplicate message for a specific application; Checking the base station information of the CBS marketing message through the mobile gateway server and the BIZ server when the validation is completed, and discarding the base overseas message; Checking a user setting of the push notification of the CBS marketing message confirmed to the base station and displaying a push notification; And displaying the entire marketing message by operating a specific application corresponding to a unique package name of the CBS marketing message in an active state.

Herein, the step of checking the user setting for the push notification of the CBS marketing message confirmed by the base station and displaying the push notification may include: if the content URL information is included in the CBS marketing message, Can be provided at the same time.

As described above, according to the present invention, there is provided a wake-up module for identifying whether a CBS marketing message is generated by a media application having a plurality of users and a marketing application distributed to a smart phone by a marketing number event, A user terminal capable of providing a CBS marketing message targeting an application, a CBS marketing message push system and a marketing method in a specific region using the user terminal.

It is another object of the present invention to provide a mobile marketing system capable of transmitting a large amount of marketing message in real time and capable of transmitting a marketing message based on a specific region without using GPS technology, It is effective to provide a marketing method.

In addition, since the marketing character is transmitted to the users of the mobile terminal located within the radius of the base station in one direction using the CBS network of the mobile communication company which continuously confirms the location of the subscriber through the base station, It is effective to increase the utilization rate of the marketing application since it does not require the accurate information and does not require the consent process related to the separate location information after the acceptance of the marketing letter.

In addition, since the GPS-related communication circuit is not used in the present invention, the consumption of battery is not increased even if a marketing application based on location information is used.

In addition, since a marketing character is transmitted through a base station in a large amount when a mobile terminal user installing a specific application targeting marketing transmission is located in a specific area, the server construction cost required for separate customer management can be reduced There is an effect.

In addition, since the present invention uses a CBS network of a mobile communication company, unlike a conventional marketing application in which a push notification message is transmitted in a first-in-first-out manner using a data communication network, marketing characters can be transmitted to a mobile terminal user located in a specific area In addition to real-time transmission, it is possible to delay the exposure of push notifications displayed on the terminal screen as needed. As a result, it is possible to provide a mobile user who is passing through a specific area or a mobile user located in a specific area. There is an effect of exposing.

Further, the present invention has the effect of constructing various consumer-related backup data such as a preference search based on existing subscription information of a user who uses a specific application by using feedback information of a CBS marketing message transmitted through a marketing letter .

In addition, since the present invention operates a wake-up module that responds only to a CBS marketing message corresponding to a specific application in the background of the operating system of the mobile terminal, it is possible to transmit a marketing message without operating a specific application, So that feedback information on the consumer reaction to the marketing message can be obtained.

In addition, the present invention can contain various information including a marketing identification value, a marketing end time, and a marketing delay exposure time in addition to an identification value indicating a specific application in the CBS campaign message, thereby transmitting marketing messages for various purposes have.

In addition, according to the present invention, a data size can be reduced by applying a LengthValue method in which a CBS marketing message is partially modified from a data format of a JSON format, so that a large amount of messages can be sent compared to a CBS message generally transmitted.

In addition, the present invention has an effect of increasing the accuracy of a data transmission result in data transmission requiring order alignment by applying an Order 64 encoding method that transforms a Base64 encoding algorithm to an encoding method used for data transmission.

The present invention also includes a transmission inquiry unit that inquires target base station information of a marketing message in a wakeup module and transmits feedback information on a user click to a BIZ server through a mobile gateway server, The accuracy can be enhanced, and feedback information can be secured through the BIZ server.

In addition, the present invention provides a marketing system capable of adapting to various communication environments because customization is possible even when a CBS network of a mobile communication company having different environments is used.

In addition, the present invention provides a push system and a marketing method capable of providing various contents including images even when a CBS network is used, by providing a content server that provides the contents to the mobile terminal when receiving the contents URL information It is effective.

In addition, the present invention provides a provisional DB capable of temporarily storing a large amount of data processed by the BIZ server, so that it is possible to send a large amount of marketing message and simultaneously manage data necessary for various services, The processing speed can be improved.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is clearly understood that the same is by way of illustration and example only and is not to be taken by way of limitation, It is within the scope of the present invention that component changes to such an extent that they can be coped evenly within a range that does not deviate from the scope of the present invention.

1: Mobile communication CBS center 100: Web server dedicated to marketing events
200: DB unit 210: main DB
220: Sub DB 230: Temporary DB
300: BIZ server 400: Customizing server
500: mobile terminal 510: wakeup module
600: mobile gateway server 700: content server

Claims (20)

A mobile terminal receiving a CBS message,
A CBS marketing message targeting a particular one of the one or more marketing applications and media applications while supporting an operating environment for one or more media applications having one or more marketing applications and a plurality of users distributed by a marketing initiative Receiving operating system;
A push notification message is displayed in the case of receiving a CBS marketing message including a unique package name for identifying the specific application through the operating system in the background of the operating system, A wake-up module for activating a state in an active state; And
And a display unit for providing a pop-up screen for displaying the entire contents of the push notification message,
The wake-
A reception unit for directly receiving a CBS marketing message through the operating system in an encoded state;
An analysis unit decoding and parsing a CBS marketing message delivered from the receiver;
A notifier unit for exposing the CBS marketing message interpreted by the analyzing unit to a push notification message and generating wakeup information for operating an idle state of a specific application in an active state; And
And a marketing output control unit for controlling the display of the entire contents of the CBS marketing message by using a specific application operating in an active state by the notify unit,
The CBS marketing message includes a message type, a unique package name indicating a specific application, a marketing identification KEY value, a total message content, a marketing end time, a marketing delay exposure time, a terminal operation sampling basis information for a pilot message, The mobile terminal is equipped with a wakeup module responsive to the CBS marketing message.
The system of claim 1, wherein the wake-
Wherein the CBS marketing message is deleted when the CBS marketing message is determined to be a package name that does not correspond to the specific application, instead of displaying the message on the display unit. Mobile terminal with wakeup module
delete delete The method of claim 1, wherein the CBS marketing message comprises:
A CBS marketing message that is capable of reducing the size of data by applying a LengthValue scheme of {number: attribute: number: value} to a partial modification of a JSON data format consisting of { A mobile terminal equipped with a wakeup module
The method of claim 1, wherein the CBS marketing message comprises:
Data transmission for "latitude" and "longitude", which is the basis of location information in which marketing is exposed by applying Order64 encoding method, which is an encoding method used for data transmission and a coding result value by Base64 encoding algorithm is transformed to be sorted And a mobile terminal equipped with a wake-up module responsive to the CBS marketing message
The system of claim 1, wherein the wake-
The mobile terminal operating in the background of the operating system even when the specific application is terminated.
The system of claim 1, wherein the wake-
Wherein the mobile terminal deletes duplicate messages when receiving a duplicate message within a predetermined period of time.
The system of claim 1, wherein the wake-
And a transmission inquiry unit for inquiring target base station (Cell-Id) information of the CBS marketing message and transmitting feedback information according to a user's click. terminal
In a push system using a CBS system,
A web server dedicated to marketing events capable of inputting a marketing message, subscribing to a payment plan, setting a message transmission destination area, displaying a message transmission result screen, and inputting a message transmission schedule;
A DB unit for storing a message transmission result and map information including data input from the web server dedicated to the marketing number event;
And generates billing data and statistical data according to whether the CBS marketing message is transmitted or not and generates a CBS marketing message based on the CBS marketing message, A BIZ server for storing the received data;
A customizing server for customizing and delivering the CBS marketing message generated by the BIZ server to the environment of the carrier CBS center and feeding back the transmission result transmitted from the CBS center to the BIZ server;
Wherein the at least one marketing application and at least one media application having a plurality of users are deployed by a marketing person event and includes a unique package name for identifying the at least one marketing application and media application, A push notification message is displayed on the screen of the terminal and the idle state of the specific application corresponding to the unique package name of the at least one marketing application and the media application is selected according to the user's selection A mobile terminal having a wake-up module for operating in an active state;
A mobile gateway server for transmitting / receiving base station information corresponding to the CBS marketing message, content URL information of a push notification message displayed on the screen, and user click information on the push notification message to the BIZ server at the request of the mobile terminal; And
And a content server for providing the content to the mobile terminal when the mobile terminal receives the content URL information of the push notification message,
The BIZ server may include a message type, a unique package name indicating a specific application, a marketing identification KEY value, a total message content, a marketing end time, a marketing delay exposure time, a terminal operation sampling basis information for a pilot message, A CBS marketing message push system in a specific region,
The web server according to claim 10,
And providing a GUI environment in which a region to which a CBS marketing message is to be transmitted can be selected within a predetermined radius of a radius based on latitude and longitude using map information stored in the DB unit. system
11. The apparatus according to claim 10,
A main DB in which formalized input data input through the web server dedicated to the marketing person event and unstructured data inputted through the mobile gateway server are formatted into statistical and analysis data and then stored;
A sub DB in which a large amount of unstructured data inputted through the mobile gateway server is stored; And
And a temporary DB for temporarily storing data processed in the BIZ server to increase a processing speed.
delete 11. The mobile terminal of claim 10, wherein the wake-
A receiver directly receiving a CBS marketing message in an encoded state through an operating system of the terminal;
An analysis unit decoding and parsing a CBS marketing message delivered from the receiver;
A notifier unit for exposing the CBS marketing message interpreted by the analyzing unit to a push notification message and generating wakeup information for operating an idle state of a specific application in an active state; And
And a marketing output controller for controlling the display of the entire content of the CBS marketing message by using a specific application operating in an active state by the notified peer,
15. The system of claim 14, wherein the wake-
Wherein the CBS marketing message push system in a specific area is capable of operating even when the specific application is terminated.
15. The system of claim 14, wherein the wake-
And deletes duplicate messages when a duplicate message is received within a predetermined period of time.
15. The system of claim 14, wherein the wake-
And a transmission inquiry unit for inquiring target base station (Cell-Id) information of the CBS marketing message and transmitting feedback information according to a user's click.
And a DB unit for storing a message transmission result and map information including data inputted from a web server dedicated to a marketing number event and a data input from the web server dedicated to the marketing number event, In the marketing method of the present invention,
Referring to the data stored in the DB unit, the BIZ server inquires the mailing target marketing message and determines a message type, a unique package name indicating a specific application, a marketing identification KEY value, an entire message content, a marketing end time, A first step of generating a CBS marketing message having a size of up to 180 bytes including terminal operation sampling reference information for a message and target message information and scheduled to be sent through a mobile communication base station in a specific area in a corresponding time zone;
A second step of the customizing server customizing the CBS marketing message generated in the first step according to the environment of the carrier CBS center and then transmitting the CBS marketing message in the carrier CBS center;
A third step of transferring feedback information on the transmission result of the second step to the BIZ server through the customizing server to generate charging information according to transmission or not, and then storing the generated charging information in the DB unit;
A fourth step of receiving a CBS marketing message using a mobile terminal having a wake-up module for displaying a push notification message on the screen when the unique package name corresponding to a specific application is included in the CBS marketing message transmitted from the mobile communication company CBS center ;
A fifth step of transmitting the push notification message of the CBS marketing message transmitted to the mobile terminal to the BIZ server through the mobile gateway server and storing the message in the temporary DB;
And a sixth step of extracting the information stored in the provisional DB, storing the information as unstructured data in a sub-DB constituting the DB unit, and storing the formal billing data information detected through statistical and analysis processes in the main DB How to Marketing CBS Marketing Messages in a Specific Region
The mobile communication terminal of claim 18, further comprising a wake-up module for displaying a push notification message on a screen when a unique package name corresponding to a specific application is included in the CBS marketing message transmitted from the mobile communication center CBS center, And a fourth step of receiving the <
Directly receiving a CBS marketing message in an encoded state through an operating system of the mobile terminal;
Decoding and parsing the received CBS marketing message in the encoded state;
A message validity check step of checking whether the parsed CBS marketing message has a unique package name and a duplicate message for a specific application;
Checking the base station information of the CBS marketing message through the mobile gateway server and the BIZ server when the validation is completed, and discarding the base overseas message;
Checking a user setting of the push notification of the CBS marketing message confirmed to the base station and displaying a push notification; And
And displaying the entire marketing message by operating a specific application corresponding to a unique package name of the CBS marketing message in an active state.
20. The method of claim 19,
Wherein the step of checking the user setting of the push notification of the CBS marketing message confirmed by the base station and displaying the push notification comprises:
And if the content URL information is included in the CBS marketing message, the CBS marketing message message is simultaneously provided to the mobile terminal using the content server.

Images