KR101197641B1 - Event information providing and marketing service method and recorded medium recorded the program for performing event information service method - Google Patents

Abstract

It relates to a method of providing event information and public relations service, and a recording medium on which a program for performing the same is recorded. An event information providing and promotion service method in an event information service terminal according to an embodiment may include transmitting terminal identification information for identifying the event information service terminal to the event information service server; Receiving an event message pushed from the push server by a push request to the event information service terminal identified by the terminal identification information at the event information service server; If the event message is received, displaying the event message on a screen regardless of whether the dedicated application is executed; Playing a mobile advertisement corresponding to the event message; Outputting a play completion signal when the normal play of the mobile advertisement is completed; And receiving and displaying event information on the screen from the event information service server receiving the play completion signal, the event information including location information about an event location corresponding to the event message and a mobile ticket about an event prize. Can be.

Description

Event information providing and marketing service method and recorded medium recorded the program for performing event information service method}

The present invention relates to a method for providing event information and promotion service, and a recording medium having recorded thereon a program for performing the same.

As integrated circuit technology is developed and consumer demand is diversified, various portable terminals are used. Examples of the mobile terminal include a mobile communication terminal such as a mobile phone, a personal digital assistant (PDA), a smartphone, a tablet personal computer, and the like. These portable terminals were initially developed to provide only unique functions, but are gradually evolving to provide multiple functions, that is, a mobile communication function, a navigation function, a game function, and a multimedia playback function are combined in one portable terminal. It may be provided as.

As such portable terminals are widely used, mobile advertisements targeting users of portable terminals are increasing. Conventional advertising method for the user of the mobile terminal was a general method of sending the content to the advertiser to the user of the mobile terminal via SMS or MMS after creating a short message or a multimedia message.

However, if the advertisement is information that is irrelevant to the user of the mobile terminal receiving the SMS or MMS, it is simply spam information that is to be deleted, which is unpleasant to the user of the mobile terminal and is not very effective for the advertiser. .

Recently, a smart phone, which is a widely used mobile terminal, is equipped with an operating system (operating system) for a mobile terminal, so that an application having the same concept as software used in a computer can be installed and used. Developers of such applications are using a new method of displaying a banner-type advertisement on a portion of the screen, such as the top or bottom in configuring the screen of the application is a new form of mobile advertising.

However, even in this case, it is not enough to attract the interest of the user who installed the application, and still there is a limit that is not effective in increasing the advertising effect or corporate image from the advertiser's point of view.

The above-described background technology is technical information that the inventor holds for the derivation of the present invention or acquired in the process of deriving the present invention, and can not necessarily be a known technology disclosed to the general public prior to the filing of the present invention.

The present invention combines online advertisements and offline events to provide mobile terminal users with first-come, first-served, geographic requirements, practical benefits such as enjoyment and giveaways, new means of marketing for advertisers, and corporate sponsorship. It is to provide an event information providing and promotion service method capable of bringing about an image synergy effect and a recording medium on which a program for performing the same is recorded.

In addition, the present invention can utilize the social network and can reduce the existing corporate marketing costs to customers, and can be obtained excellent effect with the investment of the application cost relative to the conventional marketing costs from the enterprise's point of view, the event How to provide event information and promotion service that enables social marketing and viral marketing due to voluntary expansion and reproduction of customers through web communities, blogs and social network services for event products and services by customer satisfaction with It is for providing the recorded recording medium.

Other objects of the present invention will be readily understood through the following description.

According to an aspect of the present invention, the event information service and promotional service method and the program for performing the same in the event information service terminal and the event information service terminal installed with a dedicated application that communicates with the event information service server and the push server is installed is recorded. A record carrier is provided.

An event information providing and promotion service method in an event information service terminal according to an embodiment may include: (a) transmitting terminal identification information for identifying the event information service terminal to the event information service server; (b) receiving an event message pushed from the push server by a push request to the event information service terminal identified by the terminal identification information at the event information service server; (c) when the event message is received, displaying the event message on a screen regardless of whether the dedicated application is executed; (d) playing a mobile advertisement corresponding to the event message; (e) outputting a play completion signal when the normal play of the mobile advertisement is completed; And (f) receiving and displaying event information on the screen from the event information service server that has received the reproduction completion signal, the event information including location information about an event location corresponding to the event message and a mobile ticket about an event prize. It may include.

Prior to step (d), the method may further include receiving and installing an upgraded version of the dedicated application in which the mobile advertisement is embedded, from the event information service server.

The mobile advertisement is streaming data, and in step (d), the streaming data transmitted in response to the streaming transmission request of the mobile advertisement transmitted to the event information service server may be reproduced in real time.

In step (d), when the user receives an advertisement playing request according to the event message or when a designated time arrives, the step (d) plays the mobile advertisement or according to a selection signal from the event information service server corresponding to the playing request of the user. Play the selected mobile advertisement.

(g) guiding a route from the current location of the event information service terminal to the event location identified by the location information.

The mobile ticket is transferable by being pushed to another event information service terminal or transmitted via SMS or MMS to a third party's portable terminal.

The event information service terminal may maintain a connection with the push server regardless of whether the dedicated application is executed.

In step (b), the event information service server may request the push server to push the event message only to the event information service terminal within a predetermined distance from the event location based on the current location of the event information service terminal. have.

The dedicated application additionally provides a location-based service, wherein the location-based service is a location of a store subscribed to the event information service located within a predetermined radius of the current location of the event information service terminal and store information about the store. Can be displayed on the screen in conjunction with the map API.

The dedicated application additionally provides a mobile mileage service, wherein the mobile mileage service transmits the affiliated store code to the event information service server when the event information service terminal receives an affiliated store code for the affiliated store subscribed to the mobile mileage service. After receiving the certification, the mobile mileage card image for the affiliated store is received and displayed on the screen, and upon receiving an additional code according to the use result of the affiliate store, the seal image according to the use result overlaps the mobile mileage card image. When the number of the painting images reaches a predetermined number, the painting image may be displayed and all the painting images may be removed if a removal code is input after receiving a predetermined service from the affiliate store.

Meanwhile, according to another aspect of the present invention, an event information service and promotion service method in an event information service server communicating with an event information service terminal provided with a push server and a dedicated application for providing an event information service, and a program for performing the same are recorded. Provided is a recording medium.

An event information providing and promotion service method in an event information service server according to an embodiment may include: (a) receiving terminal identification information for identifying the event information service terminal from the event information service terminal; (b) generating an event message corresponding to the predetermined event; (c) sending a push request including the event message and the terminal identification information to the push server; And (d) receiving the play completion signal of the mobile advertisement corresponding to the event from the event information service terminal, the event information including the location information on the event venue corresponding to the event and a mobile ticket on the event prizes; And transmitting the event information service terminal.

Prior to step (d), the mobile advertisement may further include generating an upgraded version of the embedded embedded application and transmitting the upgraded version to the event information service terminal.

The mobile advertisement is streaming data, and before the step (d), the mobile advertisement may receive a streaming transmission request of the mobile advertisement from the event information service terminal and stream the streaming data to the event information service terminal.

Receiving the current location information of the event information service terminal before the step (c), wherein in step (c) is within a predetermined distance from the event location based on the current location of the event information service terminal Only the event information service terminal may request the push server to push the event message.

Other aspects, features, and advantages will become apparent from the following drawings, claims, and detailed description of the invention.

According to an embodiment of the present invention, the combination of online advertising and offline events provides mobile terminal users with first-come, first-served, geographic requirements, practical benefits such as enjoyment and giveaways, and provides advertisers with new means of marketing and sponsorship. It is possible to bring about the effect of raising corporate image through the provision of.

In addition, it is possible to utilize social networks and return existing corporate marketing costs to customers, and companies can obtain excellent effects by investing in application costs relative to conventional marketing costs. The social and viral marketing is possible due to the voluntary expansion and reproduction of customers through web communities, blogs and social network services for event products and services.

1 is a schematic structural diagram of a system for providing an event information service according to an embodiment of the present invention;
2 is a block diagram illustrating a schematic configuration of a user terminal, that is, an event information service terminal, on which a dedicated application is installed according to an embodiment of the present invention;
3 is a block diagram showing a schematic configuration of an event information service server according to an embodiment of the present invention;
4 is a flowchart illustrating an event information service method in a system for providing an event information service according to an embodiment of the present invention;
5 is a flowchart of a method for providing a tagging game service, which is one of event information services according to another embodiment of the present invention;
6 is an exemplary view showing a driving screen of a dedicated application according to an embodiment of the present invention;
7 is an exemplary view showing a mobile mileage service screen in a dedicated application according to an embodiment of the present invention,
8 is an example of the utilization of the mobile mileage card image and stamp image used in the mobile mileage service according to an embodiment of the present invention. .

BRIEF DESCRIPTION OF THE DRAWINGS The present invention is capable of various modifications and various embodiments, and specific embodiments are illustrated in the drawings and described in detail in the detailed description. It is to be understood, however, that the invention is not to be limited to the specific embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

The terms first, second, etc. may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another.

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. Singular expressions include plural expressions unless the context clearly indicates otherwise. In this specification, the terms "comprises" or "having" and the like refer to the presence of stated features, integers, steps, operations, elements, components, or combinations thereof, But do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof.

In addition, the terms “… unit”, “… module”, “… unit” described in the specification mean a unit that processes at least one function or operation, which may be implemented by hardware or software or a combination of hardware and software. Can be.

In the following description, well-known functions or constructions are not described in detail since they would obscure the invention in unnecessary detail.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

In the present invention, the event information providing and promotion service is provided to the members who have downloaded the dedicated application and installed it on the user terminal or provide the event information after the normal reproduction of the mobile advertisement is completed to the members having the user terminal with the dedicated application installed by default. It refers to a service that induces participation in an event and at the same time provides a mobile advertisement, it may be used as the term event information service.

Here, the event sponsors the members to come to the designated place for each event, and the event sponsors only for the rankings according to predetermined rules (e.g., first-come-first-served basis, number of group members, performance of a predetermined game, lucky draw, etc.). Receive sponsored items or watch performances and events such as movies, plays and fireworks shows. Here, the event sponsorship company may be an advertiser using mobile advertising and a group of people as marketing means.

1 is a schematic structural diagram of a system for providing an event information service according to an embodiment of the present invention.

Referring to FIG. 1, a system for providing an event information service according to an embodiment of the present invention includes an event information service server 200, a push server 300, and one or more user terminals 100-1, 100-2, ..., 100-n, hereafter referred to as "100").

If there is a predetermined event, the event information service server 200 pushes an event message to the user terminal 100 registered according to the members who have subscribed to receive the event information service, thereby allowing the members to participate in the event. Induce. Push of the event message is made in the push server 300, the event information service server 200 transmits the terminal identification information for identifying the user terminal 100 to send the event message and the event message to the push server 300 And request the push of the event message to the user terminal (100).

The event information service server 200 may store one or more mobile advertisement data (for example, an advertisement video of about 15 seconds to 60 seconds) related to the event before the push request of the event message is stored in the user terminal 100 in advance. The mobile associated with the event to the user terminal 100 according to a request of a member who wants to update the dedicated application embedded with the corresponding mobile advertisement data or to participate in the event (that is, a mobile advertisement streaming request from the user terminal 100). Advertising data can be streamed in real time.

If the network is online, the push server 300 maintains a connection with the registered user terminal 100 regardless of whether the dedicated application is executed, and thus the user terminal 100 does not execute the dedicated application. Edo is a server that provides a push notification function to send a predetermined message (event message in the present invention) in a text type so that the registered members can check through the user terminal (100). In order to provide a push notification function, the push server 300 collectively transmits an event message to the user terminal 100 corresponding to the terminal identification information according to a push request from the event information service server 200.

The push server 300 may be one or more of, for example, an Apple Push Notification Server (APNS), an Android push server, or the like, depending on the type of operating system mounted on the user terminal 100.

The push server 300 receives the terminal identification information from the user terminal 100 that maintains the connection, maps the connection status with the user terminal 100 and the terminal identification information of the corresponding user terminal 100 to map Have). When the push request is transmitted from the event information service server 200, the connection state of the user terminal 100 corresponding to the terminal identification information included in the push request is read from the map, and the terminal has a valid connection state and is included in the push request. The push request message is collectively transmitted to the user terminal 100 corresponding to the identification information.

The user terminal 100 is a portable terminal capable of installing a dedicated application that provides an event information service. For example, the user terminal 100 may be a smartphone equipped with an operating system capable of driving the dedicated application. Alternatively, the user terminal 100 may be a portable terminal which is basically equipped to operate a dedicated application that provides an event information service or a program module having a corresponding function.

In addition, the terminal identification information of the user terminal 100 is transmitted to the event information service server 200 when the dedicated application is initially started, so that the event information service server 200 may utilize the request for pushing the event message. Here, the terminal identification information may be a token which is a unique identification value for each manufacturer and operating system of the user terminal 100.

The user terminal 100 in which the dedicated application is installed maintains the connection with the push server 300 because the service program is running in the background regardless of whether the dedicated application is driven or not, and the user terminal 100 is connected to the push server 300. By transmitting the terminal identification information for identification, the push server 300 to use this when sending a batch of messages. In addition, the event information service server 200 receives the event message pushed by the push server 300 in response to a push request from the server in real time, indicating that there is an event for the user (member) possessing the user terminal 100. You can inform.

When a user wants to check event information by executing a dedicated application or at a predetermined time, the user terminal 100 performs a predetermined action (for example, playing a mobile advertisement) in relation to the corresponding event, and the action is performed. Event information can be displayed on the screen only when it is completed. In other words, in order to obtain event information, the user naturally obtains an advertisement effect by encouraging the user to watch a predetermined mobile advertisement related to the event (for example, a product advertisement of a company sponsoring the event or a corporate image advertisement of the company). It can increase the company image as well as the utilization effect as a new marketing means for advertisers.

The event information includes location information about the event venue and a mobile ticket for the event prize, which may be, for example, a barcode, a QR code or a serial number, for example, if the event prize is a prize collection. In the case of the event exchange ticket, the event ticket may be a performance ticket exchange ticket.

The dedicated application installed in the user terminal 100 guides the route to the event location based on the event information (navigation function), passes the received mobile ticket to an acquaintance (toss function), or shares information about the event with other users. Additional functions such as sending and receiving messages in real time (messenger function) can be performed.

The data transfer between the event information service server 200, the push server 300, and the user terminal 100 is performed through data communication such as TCP / IP or HTTP, and in the data transfer step, SSH (Secure Shell) or TLS ( It may go through a notification procedure such as Transport Layer Secure.

In the present invention, the holder of the event information service terminal 100, that is, a subscription member of the event information service, after watching a mobile advertisement about an event or an event sponsorship company online, participates in an event through offline and receives a predetermined reward (receive a prize) , Performances or events). In other words, by combining online promotion and offline events through a dedicated application for the event information service installed on the mobile terminal, it provides practical benefits such as enjoyment and prizes to individual members, and provides a new concept of marketing means to companies that need promotion. The increase in corporate image may be provided through the provision of sponsorship.

Hereinafter, the configuration of a user terminal and an event information service server in which a dedicated application is installed and an event information service method performed by them will be described in detail with reference to related drawings.

2 is a block diagram illustrating a schematic configuration of a user terminal, that is, an event information service terminal, on which a dedicated application is installed according to an embodiment of the present invention.

2, the event information service terminal 100 according to the present embodiment may include a communication unit 110, an event notification unit 120, an advertisement storage unit 130, an advertisement reproducing unit 140, and an event information providing unit ( 150). According to an embodiment, one or more of a location-based service provider 160, a social network service (SNS) provider 170, a mobile mileage service provider 180, and the like may be further included. The event notification unit 120, the advertisement reproducing unit 140, and the event information providing unit 150 may be included in a dedicated application installed in the event information service terminal 100, the location based service providing unit 160, and the social network. At least one of the service provider 170 and the mobile mileage service provider 180 may further include a dedicated application.

The event information service terminal 100 is a portable terminal capable of installing a dedicated application related to the event information service, for example, a portable terminal such as Apple's iOS, Google's Android, and Microsoft's Win7Phone. It may be a smartphone equipped with an operating system (OS) or a tablet PC on which the OS operates.

Dedicated application related to the event information service may be pre-loaded on the mobile terminal or downloaded and installed from the event information service server 200 by a user's request. Hereinafter, it is assumed that a dedicated application is installed on the mobile terminal. Let's explain.

The communication unit 110 communicates with the event information service server 200 and the push server 300 through a network, and transmits terminal identification information and user information, receives a pushed event message, and executes a mobile application data embedded therein. Reception of upgraded version, reception of streaming type mobile advertisement data, reception of event information, transmission of reproduction completion signal, and the like are performed.

When the dedicated application is initially started, the terminal identification information for identifying the user terminal may be transmitted to the event information service server 200 together with the user information to map and manage the user information and the terminal identification information in the event information service server 200. Make sure The user information is information for identifying a member subscribed to the event information service, and includes, for example, one or more of a member's name, a social security number, an I-pin, a phone number, an address, and the like.

When the network is in an online state, the communication unit 110 maintains a connection with the push server 300 at all times, and transmits terminal identification information to the push server 300 to establish a connection state with the terminal identification information at the push server 300. It can be mapped and managed.

In addition, the communication unit 110 receives an event message from the push server 300 requesting a push to the user terminal corresponding to the terminal identification information registered in the event information service server 200, and is performed before pushing the event message. In response to the update of the application, the mobile advertisement data embedded in the dedicated application is received or the mobile advertisement data is streamed according to the user's request after the event message is pushed, and the event information is transmitted only to the user who has completed a predetermined action.

According to an exemplary embodiment, the communicator 110 may transmit a play completion signal indicating the completion of playback of the mobile advertisement data to the event information service server 200.

When the event message is received through the communication unit 110, the event notification unit 120 displays the contents on the screen through a push notification function. When the event message is received through the communication unit 110, even if the dedicated application is not executed, the event notification unit 120 may be activated by the background operation signal, and the corresponding event message may be normally displayed on the screen.

The event message is a text message regarding an event notice indicating that there is an event according to the event information service transmitted through the push function from the event information service server 200, and may be, for example, text of about 256 bytes. The event message contains information about the event notification (such as when the event is available) and identification information of the associated mobile ad that informs the user that the event is there and encourages user participation. For example, venues, giveaways, etc.).

The event message may be provided gradually, for example, 30 minutes, 10 minutes, 5 minutes, 1 minute before the time to participate in the event, and may lead to an upgrade of an embedded dedicated application of new mobile advertisement data as described below. It may be.

The advertisement storage unit 130 stores one or more mobile advertisement data related to the corresponding event received through the communication unit 110 before the event message is pushed. The advertisement storage unit 130 may be a predetermined storage space on the user terminal allocated by the dedicated application.

The mobile advertisement data is multimedia content, and may be, for example, an advertisement video, a flash, or an image having a playing time of about 15 to 60 seconds. In the case of the advertisement video, for example, a resolution, a lower version compatibility, and a property such as a format that can be played in the basic video player, which is basically installed in the event information service terminal 100, may have a predetermined standard.

The mobile advertisement data may be embedded in an upgraded version of the dedicated application, so that the mobile advertisement data may be stored in advance in the advertisement storage unit 130 by periodically or irregularly updating the dedicated application installed in the mobile terminal.

The advertisement playback unit 140 executes a basic video player or a dedicated video player provided in the user terminal according to a format of mobile advertisement data corresponding to the mobile advertisement identification information included in the event message so that the mobile advertisement is played.

The mobile advertisement playback in the advertisement playback unit 140 is a user request for checking an event input by a user who checks an event message through an input unit (for example, one or more of a key, a button, and a touch screen) provided in the user terminal. It may be made in accordance with, or in conjunction with a clock embedded in the event information service terminal 100 may be made when a specified time arrives according to a setting value of attribute information included in the corresponding mobile advertisement data. In addition, when there are two or more mobile advertisements stored in the advertisement storage unit 130, one specific mobile advertisement may be reproduced according to a signal from the event information service server 200, and the mobile advertisements that are re-sealed are the event information service server 200. It may be selected by the signal from or randomly selected.

The mobile advertisement data corresponding to the event message may be previously stored in the above-described advertisement storage unit 130 or may be transmitted in real time from the event information service server 200 by a user request.

The advertisement reproducing unit 140 outputs a reproduction completion signal only when the reproduction of the designated mobile advertisement is normally completed without abnormally forcibly terminating. The reproduction completion signal is transmitted to the event information service server 200 through the communication unit 110. It is sent with identification information.

The event information providing unit 150 transmits the event completion signal received from the event information service server 200 to display the event information received from the communication unit 110 on the screen so that the user can check. The user can participate in the event based on the event information displayed on the screen. The event information includes location information about the event venue and mobile tickets for event prizes, which are, for example, exchange tickets for event prizes when the prize is received and performance ticket exchange tickets for event prizes. Can be.

Additionally, the event information service terminal 100 may further include a location based service provider 160. The location based service provider 160 provides a location service related to an event using a map application program interface (API) provided in the event information service terminal 100.

As the location service provided by the location-based service provider 160, a location search service showing an area corresponding to the location information included in the event information, and a GPS module (not shown) provided in the event information service terminal 100 may be used. There may be a route guidance (navigation) service for guiding a route from the current location of the terminal to the event location.

In addition, the location-based service provider 160 displays the location and store information of the advertiser subscribed to the event information service located within a predetermined radius around the current location of the event information service terminal 100 on the screen in conjunction with the map API. I can display it. The store information may be whether the store is a new subscription or an existing subscription, whether the store's industry, a mobile mileage service subscription, and the like.

According to such store information, locations of each store may be displayed to be distinguished from each other on a map. For example, a newly registered store may be displayed on a map so as to be distinguished from each other by different colors, icons, and the like, and may be displayed separately by region or by business category.

In addition, the event information service terminal 100 may further include a social network service provider 170 capable of providing a social network service such as a chat with a third party, information sharing, mobile ticket transfer, and the like.

The social network service provider 170 may provide a messenger function to exchange a text type message with another event information service terminal in real time. The conversation contents between members may be stored and stored in a predetermined storage space, and multi-party chat may be enabled in addition to one-to-one chat.

The social network service provider 170 may use the open API of an online social network service such as Facebook or Twitter to provide the corresponding online social network service or provide information.

In addition, the social network service provider 170 enables the transfer of mobile tickets to members or non-members. The transfer of the mobile ticket may be performed by delivering the mobile ticket using one of push, SMS, and MMS functions provided by the terminal when the terminal possessed by the other party is an event information service terminal provided with the dedicated application described in this embodiment. Can be. In addition, when the terminal possessed by the other party is a mobile terminal (for example, a feature phone, etc.) in which the dedicated application described in this embodiment is not installed or cannot be installed, the mobile ticket can be used by using one of SMS and MMS functions. Transfer of mobile tickets is possible by passing.

In addition, the event information service terminal 100 may further include a mobile mileage service provider 180. The mobile mileage service providing unit 180 accumulates mileage when using each store only for stores that have subscribed to the mobile mileage service, and when a mileage of a predetermined number or more is accumulated, the corresponding service may be provided. Here, the location of a store that can use the mobile mileage can be displayed on a map, and mileage points can be shared and donated among members. The sharing and donation of mileage points requires an approval process. The mobile mileage service will be described in detail later with reference to FIGS. 7 and 8.

3 is a block diagram showing a schematic configuration of an event information service server according to an embodiment of the present invention.

The event information service server 200 according to the present embodiment includes a server communication unit 210, an event message providing unit 220, a mobile advertisement providing unit 230, and an event information providing unit 240.

The server communication unit 210 communicates with the user terminal 100 and the push server 300 in which a dedicated application for providing the event information service shown in FIG. 1 is installed through a network.

The server communication unit 210 receives from the user terminal 100 user information about a member subscribed to the event information service and terminal identification information about the user terminal 100 possessed by the member. In addition, the event message generated by the event message providing unit 220 to be described later and the terminal identification information for identifying the user terminal 100 to be provided to the terminal transmits to the push server 300 and performs a push request. Also, the event information generated by the event information provider 240 to be described later is transmitted to the user terminal 100 that has transmitted the reproduction completion signal.

The event message providing unit 220 generates an event message indicating that there is a predetermined event, and transmits it to the push server 300 through the server communication unit 210. The event message is a text type message of 256 to 1024 bytes (for example: 256 bytes for iOS, 1024 bytes for Android, etc.) and is collectively transmitted to the user terminal 100 connected from the push server 300. do.

The mobile advertisement provider 230 generates mobile advertisement data that members need to watch in order to participate in an event corresponding to the event message generated and provided by the event message provider 220. The mobile advertisement data is a multimedia content, and may include one or more of a video, a flash, a photo, and the like, which can introduce a company, a performance, and a place to a company that sponsored an event for marketing purposes.

When the new mobile advertisement data is generated, the mobile advertisement data 230 is embedded in the upgraded version of the dedicated application, and the upgraded version of the dedicated application is transmitted to the user terminal 100 through the server communication unit 210. By newly installed so that the mobile terminal can be played in the user terminal 100.

Alternatively, if the generated mobile advertisement data is streaming data, the mobile advertisement providing unit 230 may transmit the corresponding mobile advertisement data to be streamed in response to a user request from the user terminal 100 that has received the event message. ) Can also play mobile ads.

The event information providing unit 240 generates event information including at least one of a place, a prize, and a prize providing method related to an event corresponding to the event message, and a play completion signal for notifying completion of normal reproduction of the mobile advertisement is provided by the server communication unit. When received through 210, the event information is transmitted to the user terminal 100 that transmits the reproduction completion signal.

The event information providing unit 240 may have a text input form, and may be designed to easily change information on various events from the viewpoint of the operator of the event information service server 200.

The event information service server 200 includes a database (not shown), so that the mobile advertisement data generated by the mobile advertisement providing unit 230, the event information generated by the event information providing unit 240, and the communication unit 110 are provided. The received user information and terminal identification information may be stored.

4 is a flowchart illustrating an event information service method in a system for providing an event information service according to an embodiment of the present invention. Here, it will be described on the assumption that the event application service terminal 100 is provided with a dedicated application for providing an event information service.

In operation S400, the event information service terminal 100 transmits a member registration request to the event information service server 200. To this end, the event information service terminal 100 transmits user information for identifying a subscription member of the event information service and terminal identification information for identifying the event information service terminal 100 to the event information service server 200.

In this case, contents for inducing consent and signature according to collection of user information may be displayed, and contact information (for example, an address book, etc.) registered by a user stored in the event information service terminal 100 may be additionally performed to perform a messenger function. It may be transmitted to the event information service server 200.

In step S405, the event information service server 200 maps the user information and the terminal identification information received from the event information service terminal 100 to each other and stores them in the database as subscription member information of the event information service. After the push request of the event message (step S415) it utilizes the terminal identification information stored in the database.

Steps S400 and S405 are steps of receiving and storing member information from a member subscribed to the event information service, and it is preferable to perform a preliminary run in performing the event information service method according to the present embodiment.

In operation S410, the event information service server 200 generates an event message corresponding to a predetermined event. The predetermined event is to provide a predetermined prize to subscribing members of the event information service when a specific company wants to promote one or more of the company itself, a product, a performance, a place, and the like as part of marketing. However, the details such as the place where the event takes place, the prizes, and the way of providing the prizes will be provided after the member subscribes to the mobile advertisement about the company that prepared the event with the event information, and only the event message that notices the event. This is first delivered to the event information service terminal 100.

In operation S415, the event information service server 200 requests the push of the event message to the push server 300. The push request includes terminal identification information for identifying an event message to be pushed and a user terminal 100 to which the event message is pushed.

In the push server 300, terminal identification information for a terminal maintaining a connection is separately stored. In operation S420, the push server 300 corresponds to the event information service terminal 100 corresponding to the terminal identification information included in the push request. Push event messages to.

Here, the event information service server 200 may be configured to push the event message only to the event information service terminal 100 located within a predetermined distance from the event location using the current location information of the event information service terminal 100. will be. This will allow the event message to be pushed to members who are likely to participate in the event locally, thereby avoiding waste of communication resources and providing customized services, thereby obtaining higher advertising effects.

In operation S425, the event information service terminal 100 displays a message indicating that there is an event message pushed from the push server 300 to inform the user that there is an event. The push notification enables the user to participate in an event in a timely manner by receiving an event message even when the corresponding event information service terminal 100 is not running a dedicated application.

In operation S430, the event information service terminal 100 plays a mobile advertisement corresponding to the event message. The event message may further include advertisement identification information for identifying a mobile advertisement to be played, thereby maximizing the advertisement effect by playing the mobile advertisement related to the current event.

Here, the reproduction of the mobile advertisement may be performed according to the order set in the dedicated application when the advertisement reproduction action of the user who checks the event message is input. Alternatively, a mobile advertisement may be played when a predetermined time arrives using a clock built in the event information service terminal 100. Alternatively, the event information service server 200 may select one or more mobile advertisements to be reproduced or randomly reproduced by the user's reproduction request.

Before the step S430, the upgraded version of the dedicated application in which the corresponding mobile advertisement data is embedded is transmitted from the event information service server 200 to the event information service terminal 100 (step S430a), and the event information service terminal 100 is installed in advance. It can be done.

If the mobile advertisement data is streaming data, the event information service terminal 100 requests the reproduction of the mobile advertisement to the event information service server 200 before step S430, and the event information service server 200 corresponds to the reproduction request. The mobile advertisement data may be streamed and transmitted (step S430b) to allow the mobile advertisement to be played in real time.

When the mobile advertisement is normally played, the user is regarded as normally viewed, and the event information service terminal 100 transmits a play completion signal to the event information service server 200 in step S435.

When the event information service server 200 receives the reproduction completion signal in step S440, the event information service terminal 100 transmits the event information generated corresponding to the corresponding event to the event information service terminal 100, and in step S445, the event information service terminal 100 receives the signal. Display event information on the screen.

In the above-described event information service method, the steps performed by the event information service terminal 100 indicate the operation of a dedicated application, and are automated in a time-series order by a software program built in or downloaded and installed in the event information service terminal 100. It is obvious that the procedure may be carried out. In addition, it is apparent that the steps performed by the event information service server 200 in the above-described event information service method may be performed by an automated procedure in a time series order by a software program or the like embedded in the event information service server 200. Do. The codes and code segments that make up the program can be easily deduced by a computer programmer in the field. In addition, the program is stored in a computer-readable information storage medium, and the program is read and executed by a computer to implement the method. The information storage medium includes a magnetic recording medium, an optical recording medium, and a carrier wave medium.

In the present invention, a tagging game may be provided as one of event information services, which will be described with reference to FIG. 5.

5 is a flowchart of a method of providing a tag game service, which is one of event information services, according to another exemplary embodiment. Here, the tagging game service is a predetermined employee selected by the event information service provider is a tagger to carry a mobile terminal equipped with a GPS module to escape a large number of users participating in the game, the users participating in the game to the real-time location information of the tag In the case of catching a tag on the basis, a predetermined prize may be provided to allow members to perform practical activities offline and have fun, and to play a role of an advertisement board through a tag of a tag.

First, in step S510, the event information service server 200 transmits a message indicating that the tagging event has been started to the event information service terminal 100.

In operation S520, the event information service terminal 100 automatically runs a dedicated application by the user's manipulation of the tag event start message. After the dedicated application is driven, the tagging game service may be provided by entering the sub content screen related to the tagging game.

Here, in the event information service server 200 before the tagging game service is continuously and smoothly progressed, when the timing of playing the mobile advertisement is driven by the driving of the dedicated application, one or more mobile advertisements that are previously embedded in the dedicated application are provided. One of the mobile advertisements of the data may be selected or randomly played to proceed to step S530 after the reproduction of the corresponding mobile advertisement is completed.

In operation 530, the event information service server 200 transmits basic basic information and prize information to the event information service terminal 100 that has driven a dedicated application. The tag basic information is information indicating an external characteristic of the tag (for example, gender, height, wear clothes, belongings, etc.) and may be text and / or image data. And the prize information is information indicating the kind of prizes, event contents, prizes providing method, etc. that can be obtained when you take a tag.

The tag terminal 100 possessed by the tag in step S540 is equipped with a GPS module and transmits the location information of the current tag to the event information service server 200 in real time. The tagging location information may be periodically transmitted at a predetermined time interval.

In step S550, when the event location information is received from the tag terminal 100, the event information service server 200 transmits it to the event information service terminal 100 participating in the game in real time. The dedicated application may indicate the movement of the tagger through a location based service in association with a map API provided in the terminal.

Steps S540 and S550 may be repeated until a predetermined condition is met. Here, the predetermined condition may be the number of game participants who catch a tag or a tag game time, and the tag game may be completed when the number of participants who have a tag exceeds a reference value or a predetermined game time elapses.

If the dedicated application running on the event information service server 200 is equipped with a pursuit bulletin board function similar to the messenger function, in step S560, game participants share information about the tag through the pursuit bulletin board and talk based on a common point of tagging. By progressing a temporary community is formed and there is an effect that can maximize the enjoyment of the game.

6 is an exemplary view showing a driving screen of a dedicated application according to an embodiment of the present invention.

Referring to FIG. 6, the main screen 600 is illustrated when a dedicated application is driven. In addition, a user counter 610 indicating the number of members currently receiving event information service, a home icon 620 requesting return to the main screen 600, and the basic event information service described with reference to FIG. 4 are provided. A first service icon 630 for receiving, a second service icon 640 for executing the tagging game described with reference to FIG. 5, a third service icon 650 for receiving location-based services, a messenger and social network A fourth service icon 660 is shown for receiving service.

7 is an exemplary view showing a mobile mileage service screen in a dedicated application according to an embodiment of the present invention, Figure 8 is a view of the mobile mileage card image and stamp image used in the mobile mileage service according to an embodiment of the present invention It is an example of utilization.

Referring to FIG. 7, an app mobile mileage card is inserted into a dedicated application running in the event information service terminal. The app mobile mileage card has a mobile card image 710 in a shape similar to the existing offline mileage card. The stamp image is superimposed and displayed on the mobile card image 710 according to the use of the affiliated store of the terminal holder to display the number of times of use. For example, in the case of the app mobile mileage card shown in FIG. 7, the service mobile mileage card may be used once for free.

Using the issue icon 720, the add icon 730, and the delete icon 740 at the bottom, the issue of the app mobile mileage card 710, the addition of a seal image, and the deletion of a seal image may be performed.

First of all, merchants that are subscribed to the mobile mileage service are assigned merchant codes that are distinguished from other merchants.

When the holder of the event information service terminal visits the affiliated store and requests the issuance of the app mobile mileage card, selects the issue icon 720 and receives the affiliated store code, and then transmits the affiliated store code to the event information service server. If the event information service server successfully authenticates the affiliated store code, the event information service server generates a mobile mileage card image 710 and transmits it to the event information service terminal to be displayed on the screen as shown in FIG.

After that, when the owner of the event information service terminal revisits the affiliated store to purchase goods, use the service, and the like, the affiliated store owner selects the additional icon 730 and inputs an additional code so that one additional seal image 750 is additionally displayed. (See FIG. 8 (b)).

And when a predetermined number of times of use (for example, 10 times) is filled, as shown in Fig. 8 (c) overlaps the 10 stamp images, the merchant owner is a service according to the mileage usage records (for example, By providing a free one-time use), select the delete icon 740, and then enter the delete code to remove all the stamp image and again to display only the mobile mileage card image 710 as shown in Figure 8 (a) have.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the invention as defined in the following claims And changes may be made without departing from the spirit and scope of the invention.

100-1, 100-2, 100-n: user terminal
100: event information service terminal 110: communication unit
120: event notification unit 130: advertising storage unit
140: advertisement playback unit 150: event information provider
160: location-based service provider 170: social network service provider
180: mobile mileage service provider
200: event information service server 210: server communication unit
220: event message provider 230: mobile advertising provider
240: event information provider 300: push server

Claims (16)

In the event information providing and promotion service method in the event information service terminal installed with a dedicated application that communicates with the event information service server and the push server and provides the event information service (FIG. 4),
(a) the event information service terminal 100 transmitting terminal identification information for identifying the event information service terminal to the event information service server 200 in the form of a message in a 3G, WiFi wireless network;
(b) receiving an event message pushed from the push server by a push request to the event information service terminal identified by the terminal identification information at the event information service server;
(c) when the event message is received by the event information service terminal 100, displaying the event message in a text form on a screen regardless of whether the dedicated application is executed;
(d) playing a mobile advertisement corresponding to the event message;
(e) outputting a play completion signal when the normal play of the mobile advertisement is completed; And
(f) event information service terminal 100 receives event information including a mobile ticket about event prizes and location information on an event venue corresponding to the event message from the event information service server that has received the playback completion signal; Event information providing and promotion service method comprising the step of displaying on the screen in the form of a text.
The method of claim 1,
Before the step (d), the event information service terminal 100 further comprises the step of receiving the upgraded version of the dedicated application embedded with the mobile advertisement from the event information service server and automatically installed by the program. Event information provision and promotion service method (Fig. 4).
The method of claim 1,
The mobile ad is streaming data,
The step (d), the event information providing and promotion service method characterized in that to play the streaming data transmitted in real time in response to the streaming transmission request of the mobile advertisement transmitted to the event information service server.
The method of claim 1,
In step (d), when the user receives an advertisement playing request according to the event message or when a designated time arrives, the step (d) plays the mobile advertisement or according to a selection signal from the event information service server corresponding to the playing request of the user. Event information providing and promotion service method characterized in that to play the selected mobile advertisement.
The method of claim 1,
(g) Informing the event information service terminal 100 of the route from the current position of the event information service terminal to the event place identified by the position information in the form of a route line (graphic line). Event information providing and promotion service method further comprising the step.
The method of claim 1,
The mobile ticket can be transferred by being pushed to another event information service terminal or transmitted to a mobile terminal of a third party via SMS or MMS.
The method of claim 1,
And the event information service terminal maintains a connection with the push server regardless of whether or not the dedicated application is executed.
The method of claim 1,
In step (b), the event information service server requests the push server to push the event message only to the event information service terminal within a predetermined distance from the event location based on the current location of the event information service terminal. Event information providing and promotion service method, characterized in that.
The method of claim 1,
The dedicated application additionally provides location based services,
The location-based service is to display the location of the shop subscribed to the event information service located within a predetermined radius of the current location of the event information service terminal on the screen in conjunction with the map API store information on the screen Event information providing and promotion service method characterized in that.
The method of claim 1,
The dedicated application additionally provides a mobile mileage service,
The mobile mileage service,
When the event information service terminal receives an affiliated store code for an affiliated store subscribed to the mobile mileage service, the affiliated store code is transmitted to the event information service server for authentication, and after receiving authentication, a mobile mileage card image for the affiliated store is received and displayed on the screen. If the additional code according to the usage history at the affiliated store is input, the seal image according to the usage history is overlapped on the mobile mileage card image, and when the number of the painting images reaches a predetermined number, Event information providing and promotional service method characterized in that all the painting image is removed when receiving the removal code after receiving a predetermined service from the merchant.
A program of instructions that can be executed by a digital processing apparatus for performing the event information providing and promotion service method according to any one of claims 1 to 10 is tangibly implemented and can be read by the digital processing apparatus. Record carrier.
In the event information providing and promotion service method in the event information service server communicating with an event information service terminal provided with a push server and a dedicated application providing the event information service (FIG. 4),
(a) receiving, by the event information service server 200, terminal identification information for identifying the event information service terminal from the event information service terminal in the form of a message through a 3G or WiFi network;
(b) the event information service server 200 automatically generating an event message corresponding to a predetermined event as a program;
(c) an event information service server 200 transmitting a push request including the event message and the terminal identification information to the push server in the form of a message through a 3G or WiFi network; And
(d) When the event information service server 200 receives a play completion signal of the mobile advertisement corresponding to the event from the event information service terminal, the mobile ticket regarding the event information and the location information on the event venue corresponding to the event Event information providing and promotion service method comprising the step of transmitting the event information comprising a message to the event information service terminal via a 3G or WiFi network.
The method of claim 12,
Before the step (d), the method further comprises the step of generating the upgraded version of the dedicated application embedded with the mobile advertisement to be transmitted to the event information service terminal.
The method of claim 12,
The mobile ad is streaming data,
Before the step (d), the event information service terminal 100 receives a streaming transmission request of the mobile advertisement from the event information service terminal in the form of a message through a 3G or WiFi network and sends the streaming data to the event information service terminal. Event information providing and promotion service method characterized in that it further comprises the step of streaming transmission (Fig. 4).
The method of claim 12,
Before the step (c) further comprises the step of the event information service terminal 100 receives the current location information of the event information service terminal on the Google map as location information data,
In the step (c), the event information service terminal 100 automatically pushes the event message by the program only to the event information service terminal within a predetermined distance from the event location based on the current location of the event information service terminal. Event information providing and promotion service method, characterized in that requesting the push server.
A program of instructions that can be executed by a digital processing apparatus for performing the event information providing and promotion service method according to any one of claims 12 to 15 is tangibly implemented and can be read by the digital processing apparatus. Record carrier.

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