KR20220156996A - A system that provides necessary event information for each consumer through event information collection and analysis using push servers - Google Patents

Abstract

The present invention relates to a method for providing event information and promotion service, and a recording medium on which a program for performing the same is recorded. The event information provision and promotion service method in an event information service terminal according to an embodiment comprises the steps of: transmitting terminal identification information for identifying the event information service terminal to the event information service server; receiving an event message pushed from the push server by a push request from the event information service server to the event information service terminal identified by the terminal identification information; displaying the event message on a screen regardless of whether the dedicated application is executed when the event message is received; playing a mobile advertisement corresponding to the event message; outputting a reproduction completion signal when normal reproduction of the mobile advertisement is completed; and receiving event information including location information about an event place corresponding to the event message and a mobile ticket related to an event prize from the event information service server that has received the reproduction completion signal, and displaying the received event information on the screen.

Description

A system that provides necessary event information for each consumer through event information collection and analysis using push servers}

The present invention relates to a method for providing event information and promoting service, and a recording medium on which a program for performing the same is recorded.

As integrated circuit technology develops and consumer demands diversify, various portable terminals are being used. The portable terminal includes, for example, a mobile communication terminal such as a mobile phone, a personal digital assistant (PDA), a smart phone, a tablet personal computer (PC), and the like. These portable terminals were initially developed to provide only unique functions, but are gradually evolving into a form of providing multiple functions, that is, mobile communication functions, navigation functions, game functions, multimedia playback functions, etc. are complex in one portable terminal. can be provided as

As portable terminals are widely spread, mobile advertisements targeting users of portable terminals are increasing. [0003] In the conventional method of advertising to users of portable terminals, a method in which an advertiser creates a short message or a multimedia message with content to be advertised and then sends the contents to the user of the mobile terminal through SMS or MMS is common.

However, if the advertisement is information irrelevant to the user of the mobile terminal who received the SMS or MMS, it is simply spam information to be deleted, which is an advertising method that is unpleasant to the mobile terminal user and not very effective from the advertiser's point of view. .

Smartphones, which are recently used portable terminals, are equipped with an operating system for portable terminals, and thus applications of the same concept as software used in computers can be installed and used. Developers of these applications often use a method of exposing banner-type advertisements on a part of the screen, such as at the top or bottom, in configuring the screen of the application, and thus a new type of mobile advertisement is being made.

However, even in this case, there are many shortcomings in attracting the interest of the user who has installed the application, and there is still a limit that is not effective in increasing the advertising effect or corporate image from the advertiser's point of view.

The foregoing background art is technical information that the inventor possessed for derivation of the present invention or acquired during the derivation process of the present invention, and cannot necessarily be said to be known art disclosed to the general public prior to filing the present invention.

The present invention provides first-come, first-served, unexpected surprises due to geographical requirements to mobile terminal users by combining online advertisements and offline events, provides practical benefits such as joy and prizes, provides advertisers with new marketing means, and provides sponsorship to companies An object of the present invention is to provide an event information providing and promotion service method capable of bringing about an image enhancement effect and a recording medium on which a program for performing the same is recorded.

In addition, the present invention can utilize social networks, can return existing corporate marketing costs to customers, and from the point of view of companies, compared to conventional marketing costs, can obtain excellent effects even with relatively high investment in application costs. Social marketing and viral marketing possible event information provision and publicity service method and program for performing it due to voluntary expansion and reproduction of customers through web community, blog, and social network service for event products and services based on customer satisfaction This is to provide a recorded recording medium.

Other objects of the present invention will be readily understood through the following description.

According to one aspect of the present invention, an event information providing and promotion service method in an event information service terminal in which a dedicated application for communicating with an event information service server and a push server and providing an event information service is installed, and a program for performing the same are recorded. A recording medium is provided.

An event information provision and promotion service method in an event information service terminal according to an embodiment includes: (a) transmitting terminal identification information for identifying the event information service terminal to the event information service server; (b) receiving an event message pushed from the push server by a push request from the event information service server to the event information service terminal identified by the terminal identification information; (c) if the event message is received, displaying the event message on a screen regardless of whether the dedicated application is executed; (d) playing a mobile advertisement corresponding to the event message; (e) outputting a reproduction completion signal when normal reproduction of the mobile advertisement is completed; and (f) receiving, from the event information service server that has received the reproduction completion signal, event information including location information about an event place corresponding to the event message and a mobile ticket related to an event prize, and displaying the received event information on the screen. can include

Prior to the step (d), the method may further include receiving and installing an upgraded version of the dedicated application in which the mobile advertisement is embedded from the event information service server.

The mobile advertisement is streaming data, and in the step (d), the streaming data transmitted according to the streaming transmission request of the mobile advertisement transmitted to the event information service server may be reproduced in real time.

The step (d) plays the mobile advertisement when a user's advertisement playback request according to the event message is input or when a designated time arrives, or according to a selection signal from the event information service server corresponding to the user's playback request. Selected mobile advertisements can be played.

(g) guiding a route from the current location of the event information service terminal to the event place identified by the location information may be further included.

The mobile ticket can be transferred by being pushed to another event information service terminal or transmitted to a third party's mobile terminal through SMS or MMS.

The event information service terminal may maintain a connection with the push server regardless of whether or not the dedicated application is running.

In the step (b), the event information service server may request the push server to push the event message only to the event information service terminal within a predetermined distance from the event place based on the current location of the event information service terminal. have.

The dedicated application additionally provides a location-based service, but the location-based service includes the location of a store subscribed to the event information service located within a predetermined radius around the current location of the event information service terminal and store information about the store. can be displayed on the screen in conjunction with the map API.

The dedicated application additionally provides a mobile mileage service, but the mobile mileage service transmits the affiliated store code to the event information service server when the event information service terminal receives an affiliated store code for an affiliated store subscribed to the mobile mileage service After being authenticated, the mobile mileage card image for the merchant is received and displayed on the screen, and when an additional code according to the usage record at the merchant is input, the stamp image according to the usage record is overlapped on the mobile mileage card image When the number of stamp images reaches a predetermined number, all stamp images may be removed when a predetermined service is provided from the affiliated store and a removal code is input.

Meanwhile, according to another aspect of the present invention, an event information providing and promotion service method in an event information service server communicating with an event information service terminal in which a push server and a dedicated application providing event information service are installed, and a program for performing the same are recorded. A recording medium is provided.

An event information providing and promotion service method in an event information service server according to an embodiment includes: (a) receiving terminal identification information for identifying the event information service terminal from the event information service terminal; (b) generating an event message corresponding to a predetermined event; (c) transmitting a push request including the event message and the terminal identification information to the push server; and (d) upon receiving a reproduction completion signal of a mobile advertisement corresponding to the event from the event information service terminal, event information including location information of an event place corresponding to the event and a mobile ticket related to an event prize is displayed. It may include transmitting the event information to the service terminal.

Prior to the step (d), the method may further include generating an upgraded version of a dedicated application in which the mobile advertisement is embedded and transmitting the upgraded version to the event information service terminal.

The mobile advertisement is streaming data, and before the step (d), a request for streaming transmission of the mobile advertisement may be received from the event information service terminal and the streaming data may be transmitted to the event information service terminal.

Further comprising receiving current location information of the event information service terminal before the step (c), wherein the event information service terminal is within a predetermined distance based on the current location of the event information service terminal in the step (c). Only the event information service terminal may request the push server to push the event message.

Other aspects, features and advantages other than those described above will become apparent from the following drawings, claims and detailed description of the invention.

According to an embodiment of the present invention, by combining online advertisements and offline events, first-come, first-served,

It provides unexpectedness due to geographical requirements, provides practical benefits such as pleasure and prizes, provides advertisers with new marketing means, and has the possible effect of increasing corporate image through the provision of sponsorship.

In addition, social networks can be utilized, existing corporate marketing costs can be returned to customers, and from the point of view of companies, superior effects can be obtained even with the investment of application costs compared to conventional marketing costs, and customers for events Social marketing and viral marketing are possible due to the voluntary expansion and reproduction of customers through web communities, blogs, and social network services for event products and services based on the satisfaction of .

1 is a schematic configuration diagram of a system for providing an event information service according to an embodiment of the present invention;
2 is a block diagram showing a schematic configuration of a user terminal in which a dedicated application is installed, that is, an event information service terminal according to an embodiment of the present invention;
3 is a block diagram showing a schematic configuration of an event information service server according to an embodiment of the present invention;
4 is a flowchart of an event information service method in a system for providing event information service according to an embodiment of the present invention;
5 is a flowchart of a method of providing a tag game service, which is one of event information services according to another embodiment of the present invention;
6 is an exemplary view showing a driving screen of a dedicated application according to an embodiment of the present invention;
7 is an exemplary diagram showing a mobile mileage service screen in a dedicated application according to an embodiment of the present invention;
8 is an exemplary view of utilization of a mobile mileage card image and a seal image used in a mobile mileage service according to an embodiment of the present invention. .

Since the present invention can apply various transformations and have various embodiments, specific embodiments will be illustrated in the drawings and described in detail in the detailed description. However, it should be understood that this is not intended to limit the present invention to specific embodiments, and includes all transformations, equivalents, and substitutes included in the spirit and scope of the present invention. In describing the present invention, if it is determined that a detailed description of related known technologies may obscure the gist of the present invention, the detailed description will be omitted.

Terms such as first and second may be used to describe various components, but the components should not be limited by the terms. These terms are only used for the purpose of distinguishing one component from another.

Terms used in this specification are only used to describe specific embodiments, and are not intended to limit the present invention. Singular expressions include plural expressions unless the context clearly dictates otherwise. In this specification, terms such as "include" or "have" are intended to indicate that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, but one or more other features It should be understood that the presence or addition of numbers, steps, operations, components, parts, or combinations thereof is not precluded.

In addition, terms such as "...unit", "...module", and "...unit" described in the specification mean a unit that processes at least one function or operation, which may be implemented by hardware or software or a combination of hardware and software. can

In addition, in describing the present invention, if it is determined that a detailed description of a related known technology may unnecessarily obscure the subject matter of the present invention, the detailed description will be omitted.

Hereinafter, embodiments of the present invention will be described in detail with reference to related drawings.

In the present invention, the event information provision and publicity service provides event information to members who have downloaded and installed a dedicated application on a user terminal or have a user terminal with a dedicated application installed by default, after normal playback of a mobile advertisement is completed, thereby providing event information to members. It refers to a service that induces event participation and provides mobile advertisements at the same time, and may be used interchangeably with the term event information service.

Here, the event induces members to come to a designated place for each event, and event sponsors are limited to predetermined rankings according to predetermined rules (eg, first-come-first-served basis, competition for the number of group members, performance of a predetermined game, lucky draw, etc.) Receive sponsored items or watch performances and events such as movies, plays, and fireworks shows. Here, the event sponsor may be an advertiser that uses mobile advertisement and crowd power as a marketing means.

1 is a schematic configuration diagram of a system for providing an event information service according to an embodiment of the present invention.

Referring to FIG. 1, a system for providing an event information service according to an embodiment of the present invention includes an event information service server 200, a push server 300, and one or more user terminals 100-1, 100-2, ..., 100-n, hereinafter collectively referred to as '100').

When there is a predetermined event, the event information service server 200 allows members to participate in the event by pushing an event message to the user terminal 100 registered in accordance with the members subscribed to receive the event information service. induce The push of the event message is performed by the push server 300, and the event information service server 200 transmits the event message to the push server 300 and terminal identification information for identifying the user terminal 100 to transmit the event message. and request a push of the event message to the corresponding user terminal 100 .

The event information service server 200 allows one or more mobile advertisement data related to the event (eg, 15 to 60 seconds of advertisement video, etc.) to be stored in advance in the user terminal 100 prior to requesting a push of the event message. The mobile device related to the event is sent to the user terminal 100 according to a request of a member who wants to participate in the event (ie, mobile advertisement streaming request from the user terminal 100) by updating a dedicated application in which the corresponding mobile advertisement data is embedded. Advertising data may be transmitted in real time streaming.

If the network is online, the push server 300 maintains a connection with the registered user terminal 100 regardless of whether the dedicated application is running, and when the user terminal 100 is not running the dedicated application It is a server that provides a push notification function that sends a predetermined message (event message in the present invention) in text type so that members can check it through the user terminal 100. To provide a push notification function, the push server 300 collectively transmits event messages to user terminals 100 corresponding to terminal identification information according to a push request from the event information service server 200 .

For example, the push server 300 may be one or more of an Apple Push Notification Server (APNS) and an Android push server, depending on the type of operating system installed in the user terminal 100 .

The push server 300 receives terminal identification information from the user terminal 100 maintaining the connection, and maps the connection state with the user terminal 100 and the terminal identification information of the corresponding user terminal 100 to a map (Map). ) has When a push request is transmitted from the event information service server 200, the connection state of the user terminal 100 corresponding to the terminal identification information included in the push request is read from the map, and the terminal having a valid connection state and included in the push request Push-requested messages are collectively transmitted to the user terminals 100 corresponding to the identification information.

The user terminal 100 is a portable terminal capable of installing a dedicated application providing an event information service, and may be, for example, a smart phone equipped with an operating system capable of driving the dedicated application. Alternatively, the user terminal 100 may be a portable terminal in which a dedicated application providing event information service or a program module having a function corresponding thereto is preloaded.

In addition, when the dedicated application is initially driven, terminal identification information about the user terminal 100 is transmitted to the event information service server 200 so that the event information service server 200 utilizes it when requesting an event message push. Here, the terminal identification information may be a token, which is a unique identification value for each manufacturer and operating system of the user terminal 100 .

The user terminal 100 in which the dedicated application is installed maintains a connection with the push server 300 because the service program is running in the background regardless of whether the dedicated application is running, and the user terminal 100 is connected to the push server 300. Terminal identification information for identification is transmitted so that the push server 300 uses it when sending messages in batches. In response to a push request from the event information service server 200, the event message pushed by the push server 300 is received in real time and displayed on the screen, thereby indicating that the user (member) possessing the user terminal 100 has an event. can inform

When the user executes a dedicated application to check event information or when a predetermined time comes, the user terminal 100 performs a predetermined action (eg, playing a mobile advertisement) in relation to the event, and the action Enable event information to be displayed on the screen only when it is completed. That is, in order for the user to acquire event information, the advertisement effect is naturally increased by inducing the user to watch a predetermined mobile advertisement related to the event (eg, product advertisement or corporate image advertisement of the company sponsoring the event). It can increase the advertiser's use as a new marketing method as well as increase the corporate image.

The event information includes location information about the event venue and a mobile ticket related to the event prize, and the mobile ticket may be, for example, a barcode, QR code, or serial number, the type of which is, for example, when the event prize is an item received. may be a product exchange voucher, or a performance ticket exchange voucher when the content of the event is viewing a performance.

The dedicated application installed on the user terminal 100 guides the route to the event location based on event information (navigation function), passes the received mobile ticket to an acquaintance (toss function), or shares information about the event with other users. It can perform additional functions such as sending and receiving messages in real time (messenger function).

Data transfer between the event information service server 200, the push server 300, and the user terminal 100 is performed through data communication such as TCP/IP or HTTP, and in the data transfer step, SSH (Secure Shell) or TLS ( Transport Layer Secure) may go through a notification procedure.

In the present invention, the holder of the event information service terminal 100, that is, a subscribed member of the event information service, watches a mobile advertisement related to an event or an event sponsor through online, and then participates in the event through offline to receive a predetermined reward (receipt of prizes). , performances or events, etc.) In other words, by combining online publicity and offline events through a dedicated application for event information service installed on a mobile terminal, individual members are provided with practical benefits such as joy and prizes, and companies in need of publicity are provided with a new concept of marketing means. The corporate image can be enhanced through the provision of sponsorship.

Hereinafter, a configuration of a user terminal and an event information service server in which a dedicated application is installed and an event information service method performed by them will be described in detail with reference to related drawings.

2 is a block diagram showing a schematic configuration of a user terminal in which a dedicated application is installed, that is, an event information service terminal according to an embodiment of the present invention.

Referring to FIG. 2, the event information service terminal 100 according to this embodiment includes a communication unit 110, an event notification unit 120, an advertisement storage unit 130, an advertisement playback unit 140, an event information providing unit ( 150). According to embodiments, one or more of a location-based service provider 160, a social network service (SNS) provider 170, and a mobile mileage service provider 180 may be further included. The event notification unit 120, the advertisement playback unit 140, and the event information provider 150 may be included in a dedicated application installed in the event information service terminal 100, and the location-based service provider 160, social network At least one of the service providing unit 170 and the mobile mileage service providing unit 180 may further include a dedicated application.

The event information service terminal 100 is a mobile terminal capable of installing a dedicated application related to the event information service, for example, Apple's iOS, Google's Android, Microsoft's Win7 Phone, and the like. It may be a smartphone equipped with an operating system (OS) for use or a tablet PC on which the OS operates.

The dedicated application related to the event information service may be pre-loaded in the portable terminal or downloaded and installed from the event information service server 200 at the request of the user. Hereinafter, it is assumed that the dedicated application is installed in the portable terminal. Let's explain.

The communication unit 110 communicates with the event information service server 200 and the push server 300 through a network, transmits terminal identification information and user information, receives a pushed event message, and transmits a dedicated application in which mobile advertisement data is embedded. It performs reception of an upgraded version, reception of streaming type mobile advertisement data, reception of event information, and transmission of a playback completion signal.

When the dedicated application is first run, terminal identification information for identifying a user terminal is transmitted to the event information service server 200 together with user information, and the event information service server 200 can map and manage user information and terminal identification information. let it be User information is information for identifying a member who has subscribed to an event information service, and includes, for example, one or more of member names, resident registration numbers, I-pins, phone numbers, addresses, and the like.

Further, the communication unit 110 always maintains a connection with the push server 300 when the network is online, and transmits terminal identification information to the push server 300 so that the push server 300 can check the terminal identification information and the connection status. Map and manage.

In addition, the communication unit 110 receives from the push server 300 an event message requested to be pushed to a user terminal corresponding to terminal identification information registered in the event information service server 200, and is performed prior to pushing the event message. Receives mobile advertisement data embedded in the dedicated application according to application update, receives streaming mobile advertisement data according to user request after pushing an event message, and receives event information transmitted only to a user who has completed a predetermined action.

Depending on the embodiment, the communication unit 110 may transmit a reproduction completion signal indicating completion of reproduction of the mobile advertisement data to the event information service server 200 .

When an event message is received through the communication unit 110, the event notification unit 120 displays the content on the screen through a push notification function. When an event message is received through the communication unit 110, even if the dedicated application is not executed, the event notification unit 120 is activated by a background operation signal, and the corresponding event message can be normally displayed on the screen.

The event message is a text message about an event notice notifying that there is an event according to the event information service transmitted from the event information service server 200 through a push function, and may be, for example, about 256 bytes of text. The event message includes information related to an event notice that informs that there is an event and induces user participation (eg, available time to participate in the event) and identification information of related mobile advertisements, and includes detailed information about the event (eg, available time to participate in the event). (e.g., location, prizes, etc.) are not included.

The event message may be gradually provided, for example, 30 minutes before, 10 minutes before, 5 minutes before, or 1 minute before the time to participate in the event, and as will be described later, upgrade of a dedicated application embedded with new mobile advertisement data may be induced. may be

One or more mobile advertisement data related to a corresponding event received through the communication unit 110 before an event message is pushed is stored in the advertisement storage unit 130 . The advertisement storage unit 130 may be a predetermined storage space on a user terminal allocated by a dedicated application.

Mobile advertisement data is multimedia content, and may be, for example, an advertisement video, flash, or image having a playback time of about 15 to 60 seconds. In the case of an advertisement video, for example, it may have a predetermined standard in attributes such as resolution, backward compatibility, format playable in a basic video player installed in the event information service terminal 100, and the like.

Such mobile advertisement data may be stored in advance in the advertisement storage unit 130 by being embedded in an upgraded version of the dedicated application and regularly or irregularly updating the dedicated application installed in the portable terminal.

The advertisement playback unit 140 plays a mobile advertisement by executing a basic video player or a dedicated video player provided in the user terminal according to the format of the mobile advertisement data corresponding to the mobile advertisement identification information included in the event message.

Mobile advertisement playback in the advertisement playback unit 140 is a user request for confirming an event input by a user who has checked the event message through an input unit (eg, one or more of keys, buttons, touch screens, etc.) provided in the user terminal. , or when a designated time arrives according to a set value of attribute information included in the corresponding mobile advertisement data in conjunction with a clock built into the event information service terminal 100 . In addition, when there are two or more mobile advertisements stored in the advertisement storage unit 130, a specific one mobile advertisement may be played according to a signal from the event information service server 200, and the replayed mobile advertisement is the event information service server 200. ) or may be randomly selected.

Mobile advertisement data corresponding to the event message may be pre-stored in the above-described advertisement storage unit 130 or may be transmitted in real-time streaming from the event information service server 200 at the request of a user.

The advertisement playback unit 140 outputs a playback completion signal only when the playback of the designated mobile advertisement is normally completed without being forcedly terminated abnormally, and the playback completion signal is transmitted to the event information service server 200 via the communication unit 110. transmitted along with identification information.

The event information providing unit 150 transmits the reproduction completion signal from the event information service server 200 and displays the event information received from the communication unit 110 on the screen so that the user can check it. A user can participate in a corresponding event based on the event information displayed on the screen. The event information includes location information about the event venue and mobile tickets for event prizes. can

Additionally, the event information service terminal 100 may further include a location based service provider 160 . The location-based service provider 160 provides a location service related to an event using a map application program interface (API) provided in the event information service terminal 100 .

The location service provided by the location-based service provider 160 includes a location search service showing an area corresponding to the location information included in the event information, using a GPS module (not shown) provided in the event information service terminal 100. There may be a route guidance (navigation) service for guiding a route from the current location of the terminal obtained by doing so to an event venue.

In addition, the location-based service provider 160 displays the store location and store information of advertisers who have subscribed to the event information service located within a predetermined radius around the current location of the event information service terminal 100 in conjunction with the map API to display the information on the screen. can be displayed The store information may include whether the corresponding store is a new subscription or an existing subscription, a type of store, whether or not a mobile mileage service is subscribed, and the like.

According to the store information, the location of each store may be displayed to be distinguished from each other on a map. For example, a newly subscribed store and an existing subscribed store may be displayed on a map in a different color, icon, etc. to be distinguished, or may be displayed separately by region or industry category.

In addition, the event information service terminal 100 may further include a social network service provider 170 capable of providing social network services such as chatting with a third party, information sharing, mobile ticket transfer, and the like.

The social network service provider 170 may provide a messenger function capable of exchanging text-type messages with other event information service terminals in real time. Conversations between members may be stored and stored in a predetermined storage space, and multi-person chatting may be possible in addition to one-to-one chatting.

For example, the social network service providing unit 170 may use open APIs of online social network services such as Facebook and Twitter to receive corresponding online social network services or to provide information.

In addition, the social network service provider 170 enables transfer of mobile tickets between members or non-members. The transfer of the mobile ticket can be performed by delivering the mobile ticket using one of the push, SMS, and MMS functions provided by the terminal when the terminal possessed by the other party is an event information service terminal in which the dedicated application described in this embodiment is installed. can In addition, if the terminal possessed by the other party is a portable terminal (for example, a feature phone, etc.) on which the dedicated application described in this embodiment is not installed or cannot be installed, a mobile ticket is used by using one of the SMS and MMS functions. It is possible to transfer the mobile ticket by passing.

In addition, the event information service terminal 100 may further include a mobile mileage service providing unit 180 . The mobile mileage service providing unit 180 accumulates mileage when each store is used only for stores subscribed to the mobile mileage service, and when mileage is accumulated more than a predetermined number of times, the corresponding service can be provided.

Here, the location of a store where such mobile mileage can be used can be displayed on a map, and mileage points can be shared and gifted among members. When sharing or giving mileage points, approval procedures are required. The mobile mileage service will be described in detail later with reference to FIGS. 7 and 8 .

3 is a block diagram showing a schematic configuration of an event information service server according to an embodiment of the present invention.

The event information service server 200 according to this embodiment includes a server communication unit 210, an event message providing unit 220, a mobile advertisement providing unit 230, and an event information providing unit 240.

The server communication unit 210 communicates with the user terminal 100 and the push server 300 in which a dedicated application for providing the event information service shown in FIG. 1 is installed through a network.

The server communication unit 210 receives user information about members who have subscribed to the event information service and terminal identification information about the user terminal 100 possessed by the member from the user terminal 100 . Further, the event message generated by the event message providing unit 220 and terminal identification information for identifying the user terminal 100 to be provided with the event message are transmitted to the push server 300 and a push request is performed. In addition, the event information generated by the event information providing unit 240 to be described later is transmitted to the user terminal 100 that has transmitted the reproduction completion signal.

The event message providing unit 220 generates an event message notifying that there is a predetermined event and transmits it to the push server 300 through the server communication unit 210 . The event message is a text type message of 256 to 1024 bytes (eg, iOS: 256 bytes, Android: 1024 bytes, etc.), which is collectively transmitted from the push server 300 to the connected user terminal 100. do.

The mobile advertisement provider 230 generates mobile advertisement data that members must watch in order to participate in an event corresponding to the event message generated and provided by the event message provider 220 . The mobile advertisement data is multimedia content, and may include one or more of videos, flashes, and photos that can introduce a company sponsoring an event for marketing purposes, a performance introduction, and a place introduction.

When new mobile advertisement data is generated, the mobile advertisement provider 230 embeds the mobile advertisement data into an upgraded version of the dedicated application, and transmits the upgraded version of the dedicated application to the user terminal 100 through the server communication unit 210. and newly installed, it is possible to play a mobile advertisement in the user terminal 100 .

Alternatively, if the generated mobile advertisement data is streaming data, the mobile advertisement provider 230 causes the corresponding mobile advertisement data to be streamed and transmitted according to a user request from the user terminal 100 that has received the event message so that the user terminal 100 in real time ), a mobile advertisement may be played.

The event information providing unit 240 generates event information including at least one of a location, a prize, and a method for providing a prize related to an event corresponding to the event message, and a reproduction completion signal indicating completion of normal reproduction of the mobile advertisement is sent to the server communication unit. When received through 210, the event information is transmitted to the user terminal 100 that has transmitted the corresponding playback completion signal.

The event information providing unit 240 may be designed in the form of a text input form so that it is easy to change information about various events from the perspective of an operator of the event information service server 200 .

The event information service server 200 has a database (not shown), so that the mobile advertisement data generated by the mobile advertisement provider 230, the event information generated by the event information provider 240, and the communication unit 110 are provided. Received user information and terminal identification information may be stored.

4 is a flowchart of an event information service method in a system for providing event information service according to an embodiment of the present invention. Here, it is assumed that a dedicated application for providing an event information service is installed in the event information service terminal 100.

In step S400, the event information service terminal 100 transmits a member subscription request to the event information service server 200.

To this end, the event information service terminal 100 transmits user information for identifying a subscribed member of the event information service and terminal identification information for identifying the event information service terminal 100 to the event information service server 200 .

In this case, content inducing consent and signature according to user information collection may be displayed, and contact information (eg, address book, etc.) registered by the user stored in the event information service terminal 100 may be additionally displayed to perform the messenger function. It may be transmitted to the event information service server 200.

In step S405, the event information service server 200 maps the user information and terminal identification information transmitted from the event information service terminal 100 to each other and stores them in the database as member information of the event information service. Afterwards, when requesting a push of an event message (step S415), the terminal identification information stored in the database is utilized.

Steps S400 and S405 are steps of receiving and storing member information from members subscribed to the event information service, and are preferably performed in advance in performing the event information service method according to the present embodiment.

In step S410, the event information service server 200 generates an event message corresponding to a predetermined event. The predetermined event provides a predetermined gift to subscribers of the event information service when a specific company promotes at least one of the company itself, its product, performance, and place as part of marketing. However, details such as where the event takes place, prizes, and how to provide prizes are generated from event information and provided after a subscribed member watches a mobile advertisement about the company that arranged the event, and only event messages announcing the existence of the event This is first transmitted to the event information service terminal 100.

In step S415, the event information service server 200 requests the push server 300 to push an event message. The push request includes an event message to be pushed and terminal identification information for identifying the user terminal 100 to be pushed the event message.

Terminal identification information for a terminal maintaining a connection is separately stored in the push server 300, and in step S420, the push server 300 provides event information service terminal 100 corresponding to the terminal identification information included in the push request. Push event messages with

Here, the event information service server 200 may push the event message only to the event information service terminal 100 located within a predetermined distance from the event place by using the current location information of the event information service terminal 100. will be. This will prevent waste of communication resources and provide customized services to members by pushing event messages limited to members who are likely to participate in events locally, thereby achieving higher advertising effects.

In step S425, the event information service terminal 100 notifies the user that there is an event by displaying on the screen that there is an event message pushed from the push server 300. The push notification induces a user to participate in an event in a timely manner by allowing the event information service terminal 100 to receive an event message even when the dedicated application is not running.

In step S430, the event information service terminal 100 plays a mobile advertisement corresponding to the event message. The event message may further include advertisement identification information for identifying a mobile advertisement to be played, and the advertisement effect may be maximized by playing a mobile advertisement related to a currently ongoing event.

Here, the mobile advertisement may be played according to the order set in the dedicated application when an advertisement playing action of a user who has confirmed the event message is input. Alternatively, a mobile advertisement may be played when a predetermined time arrives using a clock built into the event information service terminal 100 . Alternatively, one or more mobile advertisements may be selected and played in the event information service server 200 according to a user's play request, or may be played randomly.

Prior to step S430, the upgraded version of the dedicated application in which the mobile advertisement data is embedded is transmitted from the event information service server 200 to the event information service terminal 100 (step S430a), so that the event information service terminal 100 is pre-installed can make it happen.

If the mobile advertisement data is streaming data, before step S430, the event information service terminal 100 requests the event information service server 200 to play a mobile advertisement, and the event information service server 200 responds to the play request. Mobile advertisement data may be transmitted by streaming (step S430b) so that the mobile advertisement may be reproduced in real time.

When the mobile advertisement is normally reproduced, it is considered that the user has normally watched the advertisement, and the event information service terminal 100 transmits a reproduction completion signal to the event information service server 200 in step S435.

When the event information service server 200 receives the playback completion signal in step S440, it transmits the event information generated corresponding to the corresponding event to the event information service terminal 100, and in step S445 the event information service terminal 100 receives the Event information is displayed on the screen.

Steps performed in the event information service terminal 100 of the above-described event information service method represent the operation of a dedicated application, and automation according to a time-sequential order by a software program built in or downloaded and installed in the event information service terminal 100. It is self-evident that it may be performed according to the described procedure. In addition, it is obvious that the steps performed by the event information service server 200 of the above-described event information service method may be performed as an automated procedure according to a time-sequential order by a software program or the like embedded in the event information service server 200. do. Codes and code segments constituting the program can be easily inferred by a computer programmer in the art. In addition, the program implements the method by being stored in a computer-readable information storage medium, read and executed by a computer. The information storage medium includes a magnetic recording medium, an optical recording medium, and a carrier wave medium.

In the present invention, a tag game can be provided as one of the event information services, which will be described with reference to FIG. 5 .

5 is a flowchart of a method of providing a tag game service, one of event information services according to another embodiment of the present invention. Here, in the tag game service, a predetermined employee selected by an event information service provider becomes a tagger, possesses a mobile terminal equipped with a GPS module, and runs away from a large number of game-participating users. In the case of catching a tagger based on this, a predetermined prize is provided so that members can perform practical activities offline and get pleasure, and can assume the role of an advertisement board through the clothes of the tagger.

First, in step S510, the event information service server 200 transmits a message informing that the hide and seek event has started to the event information service terminal 100.

In step S520, the event information service terminal 100 drives the dedicated application automatically or by manipulation of the user who has confirmed the tag event start message. After running a dedicated application, a tag game service can be provided by entering a sub-content screen related to the tag game.

Here, before the continuous and smooth progress of the tag game service, in the event information service server 200, when the reproduction timing of the mobile advertisement is reached by driving the dedicated application, one or more mobile advertisements previously embedded in the dedicated application One mobile advertisement may be selected from among the data or played at random to proceed to step S530 after the corresponding mobile advertisement is played.

In step 530, the event information service server 200 transmits basic tagger information and prize information to the event information service terminal 100 that runs the dedicated application. The basic information of the tagger is information indicating the external characteristics of the tagger (eg, gender, height, clothes worn, belongings, etc.), and may be text and/or image data. Further, the giveaway information is information indicating the type of giveaway obtainable when the tagger is caught, event details, and a giveaway method.

In step S540, the seeker terminal 100 possessed by the seeker is equipped with a GPS module and transmits location information of the current seeker to the event information service server 200 in real time. Transmission of the seeker location information may be performed regularly according to a predetermined time interval.

In step S550, when the event information service server 200 receives the tagger location information from the tagger terminal 100, it transmits it to the event information service terminal 100 participating in the game in real time. The dedicated application may indicate the movement of the seeker through a location-based service in conjunction with a map API provided in the terminal.

Steps S540 and S550 may be repeatedly performed until predetermined conditions are satisfied. Here, the predetermined condition may be the number of tag game participants or the tag game time, and the tag game may be completed when the number of tag game participants exceeds the reference value or the preset game time elapses.

If the dedicated application running in the event information service server 200 has a chase bulletin board function similar to the messenger function, in step S560, game participants share information about the chase through the chase bulletin board and have a conversation based on the commonality of chasing tag. By proceeding, a temporary community is formed and the enjoyment of the game can be maximized.

6 is an exemplary diagram illustrating a driving screen of a dedicated application according to an embodiment of the present invention.

Referring to FIG. 6 , a main screen 600 is shown when a dedicated application is driven. In addition, a user counter 610 indicating the number of members currently receiving the event information service, a home icon 620 requesting a return to the main screen 600, and the basic event information service described with reference to FIG. 4 are provided. A first service icon 630 for receiving, a second service icon 640 for executing the tag game described with reference to FIG. 5, a third service icon 650 for receiving location-based services, messengers and social networks A fourth service icon 660 for receiving a service is shown.

7 is an exemplary diagram showing a mobile mileage service screen in a dedicated application according to an embodiment of the present invention, and FIG. 8 is a mobile mileage card image and a stamp image used for a mobile mileage service according to an embodiment of the present invention. This is an example of usage.

Referring to FIG. 7 , an app mobile mileage card is inserted into a dedicated application running in an event information service terminal. The app mobile mileage card has a mobile card image 710 similar to the existing offline mileage card. The number of times of use can be displayed by overlapping the stamp image on the mobile card image 710 according to the terminal holder's affiliate store usage records. For example, in the case of the app mobile mileage card shown in FIG. 7, if you use it 10 times, you will be able to use it once for free.

The issuance of the mobile app mileage card 710, the addition of a stamp image, and the deletion of a stamp image may be performed using the issue icon 720, the add icon 730, and the delete icon 740 at the bottom.

First of all, an affiliated store code that is distinguished from other affiliated stores is assigned to an affiliated store that has subscribed to the mobile mileage service.

When the holder of the event information service terminal visits the corresponding affiliate store and requests issuance of the app mobile mileage card, the affiliate store code is transmitted to the event information service server after selecting the issuance icon 720 and inputting the affiliate store code. The event information service server generates a mobile mileage card image 710 when authentication of the affiliated store code is successful, transmits the image 710 to the event information service terminal, and displays it on the screen as shown in FIG. 8(a).

Afterwards, when the owner of the event information service terminal revisits the affiliated store to purchase goods, use services, etc., the affiliated store owner selects an additional icon 730 and inputs an additional code so that one stamp image 750 is additionally overlapped (see (b) of FIG. 8).

In addition, when a predetermined number of uses (eg, 10 times) is filled, 10 stamp images are overlapped as shown in (c) of FIG. After providing a free one-time use, etc.), selecting the delete icon 740 and entering the delete code, all stamp images are removed and only the mobile mileage card image 710 is displayed again as shown in FIG. 8 (a). have.

Although the above has been described with reference to the embodiments of the present invention, those skilled in the art will variously modify the present invention within the scope not departing from the spirit and scope of the present invention described in the claims below. And it will be understood that it can be changed.

100-1, 100-2, 100-n: user terminal
100: event information service terminal 110: communication unit
120: event notification unit 130: advertisement storage unit
140: advertisement playback unit 150: event information providing unit
160: location-based service provider 170: social network service provider
180: mobile mileage service provider
200: event information service server 210: server communication unit
220: event message providing unit 230: mobile advertisement providing unit
240: event information provider 300: push server

Claims (16)

An event information providing and promotion service method in an event information service terminal in which a dedicated application for communicating with an event information service server and a push server and providing an event information service is installed, comprising: (a) the event information service terminal as the event information service server; Transmitting terminal identification information for identifying the; (b) receiving an event message pushed from the push server by a push request from the event information service server to the event information service terminal identified by the terminal identification information; (c) if the event message is received, displaying the event message on a screen regardless of whether the dedicated application is executed; (d) playing a mobile advertisement corresponding to the event message; (e) outputting a reproduction completion signal when normal reproduction of the mobile advertisement is completed; and (f) receiving, from the event information service server that has received the reproduction completion signal, event information including location information about an event place corresponding to the event message and a mobile ticket related to an event prize, and displaying the received event information on the screen. Event information provision and promotion service method including a. According to claim 1,
Prior to the step (d), the step of receiving and installing an upgraded version of the dedicated application in which the mobile advertisement is embedded is further included from the event information service server. According to claim 1,
The mobile advertisement is streaming data, and in the step (d), the streaming data transmitted according to the streaming transmission request of the mobile advertisement transmitted to the event information service server is reproduced in real time. service method. According to claim 1,
The step (d) plays the mobile advertisement when a user's advertisement playback request according to the event message is input or when a designated time arrives, or according to a selection signal from the event information service server corresponding to the user's playback request. An event information providing and promotion service method characterized by playing a selected mobile advertisement. According to claim 1,
(g) guiding a route from the current location of the event information service terminal to the event place identified by the location information. According to claim 1,
The method of providing event information and promoting service, characterized in that the mobile ticket is transferable by being pushed to another event information service terminal or transmitted to a third party's portable terminal through SMS or MMS. According to claim 1,
Wherein the event information service terminal maintains a connection with the push server regardless of whether the dedicated application is executed or not. According to claim 1,
In the step (b), the event information service server requests the push server to push the event message only to the event information service terminal within a predetermined distance from the event place based on the current location of the event information service terminal. Event information providing and promotion service method characterized in that. According to claim 1,
The dedicated application additionally provides a location-based service, but the location-based service includes the location of a store subscribed to the event information service located within a predetermined radius around the current location of the event information service terminal and store information about the store. An event information providing and promotion service method characterized in that for displaying on the screen in conjunction with a map API. According to claim 1,
The dedicated application additionally provides a mobile mileage service,
The mobile mileage service,
When the event information service terminal receives an affiliated store code for an affiliated store subscribed to the mobile mileage service, the affiliated store code is transmitted to the event information service server for authentication, and then a mobile mileage card image for the affiliated store is transmitted and displayed on the screen display, and when an additional code according to the usage record at the affiliated store is input, a seal image according to the usage record is overlapped on the mobile mileage card image,
The method of providing event information and promoting service, characterized in that when the number of stamp images reaches a predetermined number, all of the stamp images are removed when a removal code is received after receiving a predetermined service from the affiliated store. In order to perform the method of providing event information and promoting service according to any one of claims 1 to 10, a program of instructions that can be executed by a digital processing device is tangibly implemented and can be read by the digital processing device. recording medium. An event information providing and promotion service method in an event information service server communicating with an event information service terminal in which a push server and a dedicated application providing event information service are installed,
(a) receiving terminal identification information for identifying the event information service terminal from the event information service terminal;
(b) generating an event message corresponding to a predetermined event;
(c) transmitting a push request including the event message and the terminal identification information to the push server; and
(d) when receiving a reproduction completion signal of the mobile advertisement corresponding to the event from the event information service terminal,
and transmitting event information including location information about an event location corresponding to the event and a mobile ticket related to an event prize to the event information service terminal. According to claim 12,
Prior to the step (d), generating an upgraded version of the dedicated application in which the mobile advertisement is embedded and transmitting the upgraded version to the event information service terminal. According to claim 12,
The mobile advertisement is streaming data,
Prior to the step (d), receiving a request for streaming transmission of the mobile advertisement from the event information service terminal and streaming the streaming data to the event information service terminal, further comprising providing event information and PR service method. According to claim 12,
Further comprising receiving current location information of the event information service terminal before the step (c),
In the step (c), based on the current location of the event information service terminal, a request is made to the push server to push the event message only to the event information service terminal within a predetermined distance from the event place. How to provide and promote services. In order to perform the method of providing event information and promoting service according to any one of claims 12 to 15, a program of instructions that can be executed by a digital processing device is tangibly implemented and can be read by a digital processing device. recording medium.

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