KR101625530B1 - Giveaway event managing system - Google Patents

Abstract

The present invention relates to a prizewinner event management system that provides fun to an online prizes event and maximizes exposure to a general user of a subject who holds or supports an online prizes event.
By using the present invention, it is possible to maximize the attractiveness of a prize event of a customer and the exposure effect of a prize event entity by inducing interest in a prize event in cooperation with game contents.

Description

{GIVEAWAY EVENT MANAGING SYSTEM}

The present invention relates to a prize event management system, and more particularly, to a prize event management system that allows a prize to be given to an online prize event and maximize exposure to a general user of a subject who holds or supports an online prize event .

Large corporations and new companies launch various promotional activities to maintain and attract customers. As an example, large corporations and new companies can attract customers and acquire customer information for promotions through online or offline prizes events. These sweepstakes events are known to be an effective promotional tool for attracting customers because they offer a wide variety of prizes that customers can covet.

Online prizes events via the Internet generally use a web server. The web server announces the prize event to the existing customer or potential customer through the web page. The customer can participate in a prize event by accessing a web page using a personal PC or a mobile phone at a known prize event and providing a variety of customer information required on the web page.

After the period of participation of the prize event, the web server randomly draws to all the customers who apply to determine the prize winner and notifies the prize winner of the prize. For example, a prize winner can receive a text message or an e-mail message through a personal PC or a mobile phone to know whether the winner has won the prize. In addition, a business entity that operates a web server or provides a prize can use various customer information provided by the customer to carry out various promotional activities.

The manner of holding such existing prize events is limited to the collection and utilization of customer information. For example, a customer may have a one-time access to a sweepstakes event and participation in the sweepstakes event is completed with the entry, and then the customer does not need to reconnect to the sweepstakes event. On the other hand, the business entity needs to be exposed more to the customer than the customer information collected according to the subject of the prize event. However, in the conventional way of holding a prizewinning event, the advertisement effect on a business entity which is supposed to host a prize event or to be exposed to a customer is very small.

There is a known way to use advertising to inform customers of business entities. For example, when an application program is executed on a mobile phone, a specific advertisement is displayed as a moving picture. Such an advertisement utilization method does not provide any interest to the customer and has a small effect on the advertisement and does not generate the advertising effect to the customer when the application program is not performed.

Therefore, there is a need for a prizewinner event management system that can maximize the exposure effect to business entities that continuously or repeatedly attract customers and host or support prizes events while holding prizes events online.

It is an object of the present invention to provide a prize event management system that can continuously attract a prize event in which a customer can participate using game content.

It is another object of the present invention to provide a prize event management system that allows winning of a prize event to be determined with a score value calculated by performing game content, thereby enabling a game content and a prize event to be interlocked.

Further, according to the present invention, it is possible to calculate a ranking of game contents for a large number of customers by using a score value, determine whether a prize event is won or not according to the calculated ranking, and furthermore, The present invention provides a prize event management system that provides changed information to a customer so that the prize event can be remitted to a prize event.

Another object of the present invention is to provide a prizewinner event management system that enables continuous exposure of a subject who holds an online prizewinning event or a sponsoring subject in connection with game contents when accessing an online prize event.

Further, the present invention provides a prize event management system that can display a plurality of prize events to a customer and can be classified according to the participation period of each prize event, thereby enabling a customer to easily participate in a specific prize event The purpose is to do.

Another object of the present invention is to provide a prize event management system that can maximize the exposure effect to a host or a sponsor of an event by inducing access to various links and providing benefits when participating in an event.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory and are not restrictive of the invention, unless further departing from the spirit and scope of the invention as defined by the appended claims. It will be possible.

The prize event management system for achieving the above object is a prize event management system that receives an access request for a plurality of prize events from a portable terminal and transmits an access request response indicating a plurality of prize events to the portable terminal in response to an access request Server, and the access request response includes time information indicative of a participatable period for each of a plurality of prize events.

The prize event management system further includes a portable terminal. The portable terminal receives the access request response and uses the time information of each prize event included in the access request response to display the current prize event Lt; / RTI >

The prize event management system further includes a prize event management server and a push server connected to the portable terminal through an Internet network. The push server receives a message push request message including change information from the prize event management server, And sends a push message to the portable terminal using the variation information included in the received message push request.

The prize event management system according to the present invention as described above has the effect of continuously attracting a prize event in which a customer can participate using game contents.

Also, the prize event management system according to the present invention as described above has an effect of allowing the winner of the prize event to be determined by the score value calculated by performing the game content, so that the prize event can be linked with the game content.

Also, the prize event management system according to the present invention as described above calculates ranking of game contents for a plurality of customers with score values, determines whether to win a prize event according to the calculated ranking, and furthermore, And the changed information is changed to another prize due to the ranking change, it is possible to provide the changed information to the customer so that the prize can be returned to the prize event.

In addition, the prize event management system according to the present invention as described above has an effect of allowing continuous exposure of the subject who holds the online prize event or the sponsor who is in cooperation with the game content when accessing the online prize event.

In addition, the prize event management system according to the present invention as described above can display a plurality of prize events to the customer and can be classified according to the participation period of each prize event, thereby allowing the customer to easily participate in a specific prize event There is an effect to be able to.

In addition, the prize event management system according to the present invention as described above has an effect of maximizing the exposure effect on the event host or the sponsor by providing access to various links and providing benefits when participating in an event.

The effects obtained by the present invention are not limited to the above-mentioned effects, and other effects not mentioned can be clearly understood by those skilled in the art from the following description will be.

1 is a diagram illustrating an exemplary system block diagram of a prize event management system that enables participation in an online prize event.
2 is a block diagram illustrating an exemplary server.
3 is a block diagram illustrating an exemplary portable terminal.
4 is a diagram showing a data flow for participating in a prize event in the prize event management system.
5 is a view showing a screen including a plurality of prize event images displayed on the portable terminal.

The above and other objects, features and advantages of the present invention will become more apparent from the following detailed description of the present invention when taken in conjunction with the accompanying drawings, in which: It can be easily carried out. In the following description, well-known functions or constructions are not described in detail since they would obscure the invention in unnecessary detail. Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram illustrating an exemplary system block diagram of a prize event management system that enables participation in an online prize event.

1, a prize event management system for participating in an online prize event includes at least one portable terminal 100, a prize event management server 200, a push server 300, and an Internet network 400 do. In this system block diagram, some system blocks may be omitted as necessary or may be configured to include other system blocks not shown in FIG.

1, the portable terminal 100 is a terminal that can participate in a prize event provided through the Internet network 400 and can be carried by a user. The portable terminal 100 may be, for example, a mobile phone, a smart phone, a notebook, a tablet PC, a PDA, or a portable device.

The portable terminal 100 can participate in the online prize event according to the present invention. A prize event can, for example, provide an online coupon or prize according to a winning prize. The portable terminal 100 drives an application program (for example, an application program) stored in a memory and accesses a remote prize event management server 200 through the Internet network 400 in order to participate in a prize event. The portable terminal 100 can receive information related to various prize events under the control of the prize event management server 200. [ The portable terminal 100 can provide a method of participating in an online prize event according to the present invention through an application program.

The prize event according to the present invention is preferably configured to determine the win according to the score value according to the performance of the game content. The video content is preferably reproduced first and then the game content is played back by participating in the prize event. The video content may be an advertising video for promoting a particular entity or a particular product that supports or hosts a prizewinning event. For example, advertising videos are designed to promote fashion / cosmetics, automobiles, insurance, department stores, movies, games, and franchises.

The use of the score value induces repeated participation in the prize event, and the linkage of the advertisement video can increase the advertisement effect of a specific subject or a specific product, and can increase the interest to the user (customer) have.

The portable terminal 100 will be described in more detail with reference to FIGS. 3 and 4. FIG.

The prize event management server 200 may register a prize event according to a request from the outside such as a business operator and transmit information indicating the registered prize event to the portable terminal 100 through the Internet network 400. [ Sweepstakes events can, for example, provide different products for each rank and provide coupons or merchandise to users within each rank.

The prize event management server 200 is configured to receive and transmit packets on the Internet protocol and preferably to receive and send communication protocol packets over HTTP (hyper text transfer protocol) or HTTPS (HTTP over SSL or HTTP Secure) . The portable terminal 100 transmits a packet indicating a specific request to the prize event management server 200 in the form of HTTP, and the prize event management server 200 transmits a response to the specific request through a packet composed of HTTP Lt; / RTI > The response may include resources (e.g., files, images, etc.) to be provided upon request.

The prize event management server 200 will be described in detail with reference to FIG. 2 and FIG.

The push server 300 is connected to the prize event management server 200 through the Internet 400 and receives a push message request for requesting transmission of a push message from the prize event management server 200. [ The push server 300 identifies the portable terminal 100 to be transmitted using the information included in the push message request and transmits the push message to the portable terminal 100 identified.

The push server 300 receives a push message request including a token for identifying the portable terminal 100 and information to be transmitted and transmits a push message including information to be transmitted to the portable terminal 100 corresponding to the token . The portable terminal 100 receiving the push message can display the corresponding message on the display in real time. The push server 300 is, for example, a GCM (Google Cloud Message) server.

The control flow in the push server 300 will be described in further detail with reference to FIG.

The Internet network 400 is a network for transmitting and receiving data between the push server 300, the prize event management server 200, and one or more portable terminals 100. The Internet network 400 can basically transmit a packet to a destination address (IP address) according to an Internet Protocol (IP).

The Internet network 400 may be composed of a wired network, a wireless network, or a combination of a wired network and a wireless network. In addition, the Internet network 400 may further include a mobile communication network provided in a smart phone or a mobile phone.

2 is a block diagram illustrating an exemplary server. The block diagram of FIG. 2 may be mounted on or connected to a board embedded in the server. The server includes a communication interface unit 10, a volatile memory 20, a nonvolatile memory 30, a storage unit 40, a control unit 50 and a system bus / control bus 60. In this block diagram, some blocks may be omitted as necessary, or other blocks not shown in FIG. 2 may be further included.

 The server of FIG. 2 may be the prize event management server 200 or the push server 300. A particular server may have a plurality of exemplary block diagrams of FIG. For example, a specific server may be configured using a plurality of PCs.

2, the communication interface unit 10 is connected to a wired cable and receives an analog signal of a physical layer and converts it into a data link layer packet. The communication interface unit 10 converts the packet of the data link layer received from the control unit 50 into an analog signal of the physical layer and outputs the analog signal to the wired cable. The communication interface unit 10 may be connected to the Internet network 400 via Ethernet, for example.

The volatile memory 20 is composed of an SDRAM, a DDR-DRAM, and the like, and temporarily stores various data and programs.

The nonvolatile memory 30 is constituted by a memory of NAND type and NOR type and stores various programs and setup data necessary for initializing the server.

The storage unit 40 includes one or a plurality of hard disks and stores various programs and various data to be executed on the control unit 50. [

The control unit 50 includes one or a plurality of execution units to load a program stored in the storage unit 40 or the nonvolatile memory 30 into the volatile memory 20 or the like and to execute a command of the loaded program And performs the operation defined in the program.

The control unit 50 can control the blocks using another program according to the type of the server or the defined function.

For example, in the case where the server is the push server 300, the control unit 50 receives the push message request via the communication interface unit 10, and uses the token and the message information included in the received push message request, And controls the communication interface unit 10 to transmit the message. The token is an identifier for the portable terminal 100 used when the push server 300 transmits a push message to the portable terminal 100. The tokens may be created at the time of establishing a connection between the portable terminal 100 and the prize event management server 200.

If the server is the prize event management server 200, the control unit 50 receives various requests via the communication interface unit 10 and generates a response corresponding to various requests. Then, the control unit 50 controls the communication interface unit 10 to transmit the generated response to the requested portable terminal 100 or the like.

The system bus / control bus 60 enables the transmission / reception of data between blocks. The system bus / control bus 60 may be, for example, a parallel bus, a serial bus, a general purpose input output (GPIO), or a combination of such buses or GPIOs.

Here, the internal structure of the prize event management server 200 will be concretely described. The prize event management server 200 includes a database using the storage unit 40. The database stores prize event information for a prize event that at least stores member information for each of the multiple users who will use the present invention and can provide it to the user. The membership information is stored as a record for each user, and the prize event information is stored as a record for each prize event.

The database stores and manages at least membership information for the user of each portable terminal 100, each prize event information, and a ranking list that indicates whether or not the prize event is won in each prize event.

The membership information of each user managed by the prize event management server 200 includes a user identifier (ID) for the purpose of identifying a user, a user ID A character (Character) displayed through the portable terminal 100, user's event participation history data, and the like.

In addition, the member information may further include a user level (which may increase depending on the usage frequency for the game content) and / or a token used when push messages are transmitted through the push server 300.

In addition, the member information may further include values of participation rights per user. Participation rights can be expressed, for example, by numbers, and can be determined to be available if they are more than one. Participation rights can be deducted by one, depending on the number of times the user participates in the sweep event, to prevent excessive participation and to provide fair opportunities for other users.

The prize event information includes a prize event identifier given by the prize event management server 200, time information (e.g., start time and end time of the prize event) indicating a period in which the prize event can participate in the prize event, , One or more link data that can be linked according to the selection of images, a compensation receipt level provided by a prize event (rank), the number of each compensation receipt level, a product or coupon provided at each compensation receipt level (For example, first to tenth product merchandise A, second to twenty merchandise merchandise B, third to fifty merchandise merchandise C, etc.), game content information (or game content identifier)

Here, there may be a plurality of link data used in one prize event. For example, one link data may be a URL that is subject to a corresponding prize event or can be accessed (accessed) by a supported medium, and the other link data may be accessed through a prize event to access the advertising video content Lt; / RTI > The web content or the video content corresponding to the URL of the link data may be managed and provided by the prize event management server 200 or provided by another server irrespective of the prize event management server 200. [

Also, the time information indicates the holding and ending points of the event. Therefore, the user is guided to participate in the prize event only within the time range in which the prize event proceeds.

The ranking list includes a prize event identifier and stores a user identifier of each of a plurality of users participating in a prize event corresponding to a prize event identifier and a score value calculated from participation in a prize event (game content participation) for each user.

Ranking lists can be ordered using score values and can be ordered, for example, from highest score to lowest score. The ranking list is further configured to further map the game score of the ordered user to the compensation receipt level, including the compensation receipt level.

Here, the ranking list may be managed separately from the prize event information on the database or managed by being included in the prize event information of the specific prize event.

The prize event management server 200 can process the request from the portable terminal 100 using the examined database and transmit the processing result as a response. The prize event management server 200 is preferably configured to process these requests and responses using programs stored in the storage unit 40 that are executed in the control unit 50. [

Details of the prize event management server 200 will be described with reference to FIG.

FIG. 3 is a block diagram illustrating an exemplary portable terminal 100. As shown in FIG. 3, the portable terminal 100 includes a wireless network interface 101, an input interface 103, an output interface 105, a volatile memory 107, a nonvolatile memory 109, a processor 111, and a system bus / And a control bus 113. In this block diagram, some blocks may be omitted or other blocks not shown in FIG. 3 may be further included as needed. Blocks in this block diagram may be embedded in the portable terminal 100. [

3, the wireless network interface 101 can be connected to the Internet network 400 through a wireless communication network. The wireless network interface 101 may be connected to a wireless communication network via a wireless medium. The wireless communication network may be, for example, a wireless local area network such as WiFi, Zigbee, Bluetooth, or the like, or a mobile communication network provided by a mobile communication provider.

The wireless network interface 101 is connected to the prize event management server 200 or the push server 300 to receive and transmit data.

The input interface 103 may receive user input from a user of the portable terminal 100. The input interface 103 may include or interface with a key button, a touch panel, a microphone, a motion sensor, or the like, and may receive input from a user.

The input of the user received from the input interface 103 may cause a particular program to be executed or terminated.

The output interface 105 outputs internally generated data so that the user of the portable terminal 100 knows. The output interface 105 may include a display, a speaker, or the like so as to be able to interface with the processor 111, and output the results of the processing performed by the processor 111 and the like.

The volatile memory 107 is composed of an SDRAM, a DDR-DRAM, and the like, and temporarily stores various data and programs.

The nonvolatile memory 109 is constituted by a memory of NAND type and / or NOR type and stores various programs and setup data necessary for the initialization of the portable terminal 100. The nonvolatile memory 109 also stores various programs that can be executed by the processor 111. [ One of the stored programs is a program that allows the participant to participate in the online prize event in cooperation with the prize event management server 200. [ This program is an application program that is configured as an application program and is preferably executable on the portable terminal 100. The control flow interlocked by the present program will be described in more detail with reference to FIG.

The processor 111 includes one or a plurality of execution units for loading a program stored in the nonvolatile memory 109 into the volatile memory 107 or the like and executing an instruction of the loaded program to perform an operation defined in the program .

The system bus / control bus 113 makes it possible to send and receive data between blocks. The system bus / control bus 113 may be, for example, a parallel bus, a serial bus, a general purpose input output (GPIO), or a combination of such buses or GPIOs.

4 is a diagram showing a data flow for participating in a prize event in the prize event management system.

First, the portable terminal 100 establishes a connection with the prize event management server 200 (refer to '1' in FIG. 4) by using an app program or the like installed to participate in an online prize event. (In the case of a new connection) in the connection establishment process and the user identifier and the device identifier (device ID) are transmitted from the portable terminal 100 to the prize event management server 200. [ The portable terminal 100 may generate a new token in cooperation with the push server 300 and the push server 300 or the portable terminal 100 may transmit the token to the prize event management server 200. [ The prize event management server 200 can update the token corresponding to the user identifier with the received tokens.

Furthermore, in the connection establishment process, the portable terminal 100 and the prize event management server 200 set a session to be used in a specific communication protocol layer (for example, HTTP). Thereafter, the portable terminal 100 and the prize event management server 200 can transmit and receive various requests and responses using this session. Through this session, a specific user can be mapped and the user can be determined. Accordingly, the user identifier may not be transmitted / received later, and a user may be distinguished by mapping the previously received user identifier and the session ID.

Then, the portable terminal 100 displays a specific request, transmits a communication protocol packet based on HTTP or the like through the established session, and the prize event management server 200 can also transmit the response as a communication protocol packet through the established session.

Here, the portable terminal 100 may transmit various types of requests. The type of request according to the present invention may include at least a request for an access to online prizes events that the portable terminal 100 can participate in and managed by the prize event management server 200, A request for participation in a sweepstakes event requiring participation in an event, a request for a game scenario requesting downloading of a game scenario used in one sweepstakes event, a request for a sweepstakes request for a video to be played first when a game content is executed according to a game scenario A video content request for requesting a download of a content, and a point value update request for updating a point value (e.g., a point value according to a game execution) generated according to execution of the game content.

These requests may be distinguished according to the promised format accompanied by an identifier (ID) of a user using the portable terminal 100, an identifier of a prize event, and the like.

After the connection setting, the portable terminal 100 requests personal information and event history stored in the prize event management server 200 (refer to '2' in FIG. 4).

The prize event management server 200 generates personal information by loading member information included in a database and extracted from a session or a user identifier. Also, the prize event management server 200 extracts prize event information for a prize event that is currently participating or participated in the past to constitute a prize event history. The prize event management server 200 transmits the personal information and the history information configured in response to the personal information and prize event history request to the portable terminal 100 that has requested (refer to '3' in FIG. 4).

Upon receipt of the personal information and the response to the prize event history request, the portable terminal 100 generates an image of the personal information and the prize event history by the application program and displays the generated prize event history through the output interface 105. Then, the portable terminal 100 transmits an access request (refer to '4' in FIG. 4) to the prize events in order to know the events that can participate in the present or the future according to the input of the user.

The prize event management server 200 receiving the access request for the prize events generates the access request response in response to the access request using each prize event information stored in the database.

Specifically, the prize event management server (200) generates prize event data from each prize event information and generates a prize event list including a plurality of prize event data generated. And the prize event management server 200 generates an access request response including the prize event list in accordance with the format agreed with the portable terminal 100. [ The prize event list is configured such that the portable terminal 100 can recognize the prize events that the prize event management server 200 can provide or participate.

The prize event data, which enables identification of a specific prize event and a specific property of the prize event, includes time information indicating a prize participation period and prize event identifier.

Also, the prize event data may further include a plurality of link data which are used at the time of participating in the prize event and allow each of the plurality of contents to be accessed. One link data of the plurality of link data is configured to be accessible by the web content and the other link data is accessible by the video content. For example, the link data may consist of a URL. Web content may be about a specific medium (e.g., portal, media, open market, community, SNS, cafe, blog, etc.) that entails or supports a prize event. The video content may be an advertisement video displayed in conjunction with a prize event. The web content and the video content may be for the same subject. Conversely, the web content and the video content may be for different entities, for example, the web content may relate to a medium that supports a prize event, and the video content may be with respect to an advertiser subject to a prize event.

The prize event data further includes sub images to be displayed through the output interface 105 of the portable terminal 100. [ These sub images are displayed and included in the prize event image for representing one prize event.

A plurality of sub images may exist. For example, one sub-image is a sub-image (hereinafter, referred to as 'first sub-image') used for access (connection) of web content. And the other image is a sub-image (hereinafter referred to as 'second sub-image') used for accessing game contents to perform game contents. Another image is a sub-image (for example, '1', '2', etc.) in the event, the number of persons received by each rank, and the sub-image Hereinafter referred to as a 'third sub-image').

Sub-images that may be transmitted and included in the prize event data may be transmitted along with data indicative of an attribute of the prize event or the like. Or these sub-images may be sent at a different point in time (e.g., upon request for a resource such as a sub-image) than when the event attributes are transmitted.

The prize event management server 200 that generated such an access request response transmits the access request response to the prize events to the portable terminal 100 (see 5 'in Fig. 4).

Upon receiving the access request response, the portable terminal 100 uses the time information of the prize event list included in the access request response to identify the prize events as past prize events that have ended, current prize events, .

Specifically, the application program of the portable terminal 100 compares the time information of the prize event data representing each prize event with the current time recognized by the portable terminal 100. [ If the time range of the time information is earlier than the current time, it is identified as a past ending prize event. If the current time is included in the time range of the time information, it is identified as a present prize event, If it is after the time, it can be identified as a future prize event. Accordingly, the app program can classify each prize event into past, present, and future prize events.

According to the classification, the portable terminal 100 (the app program thereof) can display the classified prize events through the output interface 105. [

FIG. 5 is a view illustrating a screen including a plurality of prize event images displayed on the portable terminal 100. FIG. 5, the structure of the prize event image and the internal operation of the portable terminal 100 will be further described. A prize event classification selection tab that can be selected by user input at the top of the screen is displayed as an image. The prize event classification selection tab is configured to be able to select a progress end prize event, an ongoing prize event, and an ongoing prize event. Accordingly, the user of the portable terminal 100 can display the prize events for each type according to the touch or button input.

Below the prize event category selection tab displays several prize event images. The various prize event images can be scrolled by the user and configured to select a function assigned to a particular prize event or a sub-image of a particular prize event. Depending on the selection in the Select Event category, these various prize event images may indicate an ongoing prizes event, a progress prizes event, or ongoing prizes events.

Each prize event image includes a plurality of sub images and includes at least a first sub image, a second sub image and a third sub image as shown in Fig. Each of the sub-images accesses the mapped content according to the user selection through the input interface 103 and allows to display the accessed content.

For example, the first sub-image allows access to specific content of a subject that supports or hosts a prize event with control of the apps program and allows the content to be displayed. The first sub-image is mapped to specific data in the prize event data and is mapped to link data (e.g., a URL) that can access, for example, web content.

The second sub-image accesses a plurality of contents of the prize event selected under the control of the app program to display a plurality of contents. The second sub-image is mapped to specific data in the prize event data and is linked to link data that can be accessed or accessed, for example, for video content (e.g., advertising video content) and specific game content that can be used for prize winning events do. The game content may be different for each prize event and the prize event data may include the game content or the game content identifier. Thus, the user's selection of the second server image allows at least the user to access the video content and further access the game content to play or play the video content and the game content.

Wherein the selection for the first sub-image and thus the connection of the content may provide a game item for the game content to be performed according to the second sub-image. Thereby guiding the user to the selection of the first sub-image.

The third sub-image allows access to and display of content related to the prize event compensation provided in the prize event with the control of the app program. The third sub-image may be mapped to specific data of the prize event data and mapped to, for example, an image included in the prize event data or received separately. Or the third sub-image may be configured to receive the corresponding image from the prize event management server 200 by being mapped to specific link data of the prize event data. And the selection of the third sub-image displays an image for identifying the prize (the compensation receipt level) for winning the prize event, the number of persons by each prize, and the item for each prize.

These sub images may be configured using at least prize event data.

The user who participates in the prize event using various sweep event images and various sub images can easily recognize the participating events and maximizes the exposure effect to the business entity supporting the prize event.

Referring again to FIG. 4, the user can participate in a specific prize event on the screen displayed in FIG. According to the selection of the second sub-image in Fig. 5, the portable terminal 100's app program extracts the prize event identifier from the prize event data of the selected prize event. Then, the portable terminal 100 transmits at least a prize event participation request including the prize event identifier to the prize event management server 200 (refer to '6' in FIG. 4).

The prize event management server 200 that received the prize event participation request determines whether the requested user can participate in the prize event corresponding to the prize event identifier. In this determination process, the prize event management server 200 determines whether participation is possible by confirming the participation period of the prize event corresponding to the prize event identifier and / or the participation right of the user who made the prize event participation request from the database. The prize event management server 200 then indicates whether participation is possible and transmits a prize event participation request response to the prize event participation request to the portable terminal 100 (refer to '7' in FIG. 4).

Upon receipt of the prize event participation request response, the portable terminal 100 can confirm participation and participate in the prize event. The portable terminal 100 first determines whether the video content used in the participation target award event exists in the portable terminal 100 (the nonvolatile memory 109) using the prize event data. If the video content has been previously downloaded, the video content request and its response may be omitted.

If the portable terminal 100 does not exist in the portable terminal 100, the portable terminal 100 transmits a video content request via link data included in the prize event data (see 8 'in FIG. 4).

Upon receipt of the video content request, the prize event management server 200 loads the video content from the storage unit 40 or the like using the prize event identifier or link data included in the video content request, and transmits the video including the loaded video content And transmits a content request response to the portable terminal 100 (refer to '9' in FIG. 4). This video content is preferably played first before the game content is performed, and subsequently the game content is performed (without the user's input).

Also, the portable terminal 100 transmits a game scenario request to request the download of the game scenario of the game content used for the selected prize event to the prize event management server 200 (see 10 'in FIG. 4).

Upon receipt of the game scenario request, the prize event management server 200 generates a new game scenario corresponding to the prize event identifier included in the game scenario request, and transmits a game scenario request response including the generated game scenario to the portable terminal 100, (See 11 'in FIG. 4).

The prize event management server 200 can further transmit necessary other information to the portable terminal 100 and can transmit, for example, the game contents as necessary.

Upon receipt of the game scenario request response, the portable terminal 100 displays the game scenario received in the game content through the output interface 105 and receives user input according to the game scenario. The portable terminal 100 calculates the score value of the game contents by matching the input of each user with the event (action) of the game scenario and adding up the matching results. Then, the portable terminal 100 transmits a point value update request including the point value calculated according to the termination of the reproduction of the game contents (refer to '12' in FIG. 4).

Upon receipt of the score value update request, the prize event management server 200 updates the ranking list of prize events selected by the user with the received score value, if necessary. The ranking list for a particular prize event consists of participation by several users and is rearranged according to the variation of the score of a particular user (for example, the highest score value).

Then, the prize event management server 200 transmits a point value update request response including a ranking list to the portable terminal 100 (refer to '13' in FIG. 4).

If the ranking list is rearranged, the prize event management server 200 generates variation information for the user whose ranking ranking is changed and the compensation receiving level in the prize event to which the ranking list belongs is changed. Also, the prize event management server 200 transmits a push message request including the tokens and the variation information set for the changed user to the push server 300 (refer to '14' in FIG. 4).

The push server 300 receiving the token and the variation information transmits the push message to the portable terminal 100 of the changed user using the token and the variation information (refer to '15' in FIG. 4). The push message may include the data in the variation information or the variation information. Accordingly, the portable terminal 100 can display a push message and induce the user to re-engage a specific prize event.

The prize event management server 200 generates winning information that indicates that the prize provided in the event has been won from the finalized ranking list as the period available for participating is reached by using available time information of the specific prize event . The winner information thus generated is used to determine the compensation level of each user (for example, '1', '2', etc.) and a prize (for example, a product that can be used offline or a coupon that can be used online) .

Then, the prize event management server 200 transmits a push message request including winning information of each user together with the tokens of each user to provide compensation for the product or coupon to the push server 300 (refer to '16' in FIG. 4) )do. Thereafter, the push server 300 generates a push message using the received token and the winning information, and transmits the generated push message to the corresponding portable terminal 100. The push message may include winning data or may include data within the winning data. Accordingly, the portable terminal 100 can recognize the winning event in an event that can be participated many times.

The flow according to Fig. 4 can provide various advantages. It is possible not only to participate in the one-time prizes but also to participate continuously and to compete for the prize of the prize. Accordingly, it is possible for a plurality of users to repeatedly participate.

In addition, it is possible to utilize various links to expose dynamic advertisements when participating in a prizewinning event, and to provide benefits (game items, etc.) in game contents using various links. As a result, continuous exposure of online media, offline media and advertisements is also possible.

On the other hand, the user can participate in various prize events according to the time, and the prize event management server 200 receives the user's preference (for example, the preference for the game, the event subject, the applicant's preference, etc.) Can be obtained). User preferences can also be exploited. For example, when transmitting the prize event list included in the prize event access request response, the prize event list is sorted in the order of the user's preference order and provided to the portable terminal 100, or the user preference is added to the prize event data of the prize event list To the portable terminal 100. The portable terminal 100 may further include data indicating that the portable terminal 100 is a portable terminal.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the invention. The present invention is not limited to the drawings.

10: communication interface unit 20: volatile memory
30: nonvolatile memory 40: storage unit
50: control unit 60: system bus / control bus
100: Portable terminal
101: wireless network interface 103: input interface
105: output interface 107: volatile memory
109: nonvolatile memory 111: processor
113: System bus / control bus
200: Prize event management server 300: Push server
400: Internet network

Claims (9)

As a prize event management system,
A prize event management server receiving an access request for a plurality of prize events from the portable terminal and transmitting an access request response indicating a plurality of prize events to the portable terminal in response to the access request,
Wherein the access request response includes time information indicating a participatable period for each of a plurality of prize events,
Wherein the access request response further comprises a plurality of link data which is used upon participation in a prize event for each of a plurality of prize events and is accessible with a plurality of contents of each prize event,
The first link data of the plurality of link data can be accessed by the web content and the second link data of the plurality of link data can be accessed by the video content,
Wherein the access request response further comprises a prize event identifier for each of a plurality of prize events,
The prize event management server receives a prize event participation request including the prize event identifier transmitted and determines whether a user identified from the portable terminal can participate or not in response to the prize event participation request, Further transmits a participation request response to the portable terminal,
Wherein the portable terminal receives the access request response and identifies a current award event using the time information for each of a plurality of prize events included in the access request response, Compares the time information with the current time of the portable terminal to identify current ongoing prize events in the plurality of prize events,
Wherein the access request response further comprises a plurality of link data which is used upon participation in a prize event for each of a plurality of prize events and is accessible with a plurality of contents of each prize event, Wherein the prize event image includes a plurality of sub images to allow access to the plurality of content, wherein one of the plurality of sub images is used for the prize event To access video content and game content,
The plurality of prize event images includes a first sub-image, a second sub-image, and a third sub-image,
The first sub-image is mapped to link data that can access the web content of the prize event data to access and display specific content of a subject that supports or hosts a prize event under the control of an app program
The second sub-image is used for link data and access to a video content of the prize event data and a prize event win so that a plurality of contents of the prize event selected by the control of the app program can be displayed and a plurality of contents can be displayed The game content may be different for each prize event, and the prize event data may include a corresponding game content or a game content identifier, and the user's selection of the second server image may be at least The user can access the video content and further access the game content to play or perform the video content and the game content,
Wherein the selection of the first sub-image and the connection of the content provides a game item for the game content to be performed according to the second sub-image to guide the user to the selection of the first sub-image,
The third sub-image accesses and displays the content related to the prize event compensation provided in the prize event under the control of the app program and is mapped to the image received or separately received in the prize event data or mapped to the link data of the prize event data The selection of the third sub-image may display an image for identifying the prize, the number of persons per prize, and the prize-specific prize for the prize event and,
Wherein the prize event management server receives a game scenario request for a selected prize event from a plurality of prize events from the portable terminal and includes a game scenario to be used for game content corresponding to the selected prize event in response to the game scenario request Transmitting a game scenario request response to the portable terminal, receiving a point value update request including a point value according to the game scenario, rearranging a ranking list corresponding to the selected prize event using the point value,
Further comprising a push server connected to the portable terminal through the Internet,
Wherein the push server receives a message push request including the change information from the prize event management server and sends a push message to the portable terminal using the change information included in the received message push request.
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