JP2022173996A - Program, information processing apparatus, and method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a program, an information processing apparatus, and a method for maintaining a diffusion effect and an advertisement effect brought about by allowing users to participate in a campaign with a plurality of accounts, while preventing duplicate winning so that the users do not lose their interest to participate in the campaign.

SOLUTION: A program causes a processor to, in a first service allowing switchable use of one or more accounts for information for authenticating one user and allowing users to browse the details of posts from the respective users using the service, allow the users to make posts about an advertiser's campaign from the advertiser's account, identify a user who performs an operation that can be executed for the post in association with the advertiser's account, and transmit, to the user's account, information for accessing the advertiser's account in a second service allowing use of one account for the information for authenticating one user to provide a user who is identified through the second service with a privilege related to the campaign.

SELECTED DRAWING: Figure 11

COPYRIGHT: (C)2023,JPO&INPIT

Description

The present disclosure relates to programs, information processing apparatuses, and methods.

As a measure for acquiring trial customers for new products, there is a technology that allows customers to apply for campaigns or provides incentives on the condition that customers post and spread information about advertisements. In addition, as a measure to acquire a channel with customers for existing products, users who are customers can apply for campaigns by following the company's SNS (Social Network Service) account, add hashtags and specify keywords There is a technique of making an application by posting. There is also a technique for linking different services using a common ID (Patent Document 1).

WO2012/004916

An SNS where an unspecified number of users create an account and each user can view the content posted by each other without having a specific relationship such as “friending” or “following” other users (for example, SNS such as Twitter (registered trademark). In such SNS, the content posted by various users, centering on the content posted by other users followed by each user, is displayed along with the date and time of each post and the reaction of other users to each post (so-called “good”). It may be possible to view them side by side based on the number of posts with "ne", the number of posts with details displayed, etc.) (also called "timeline", "feed", etc.).

In such SNS, not only users who follow but also posts of users who do not follow (for example, corporate accounts) may be displayed on the user's timeline, which is expected to spread the posts. there is

In such SNS, users may be allowed to create multiple accounts. In such a case, for example, it is possible to accept applications for the campaign by posting from multiple accounts of the user who is the demander in association with the posting of the campaign with benefits posted by the account of the company (so-called "retweet" on Twitter) , applications by “reply”, etc.), and the effect of spreading information is considered to increase the advertising effect. On the other hand, there is a problem that a user who is the same consumer may be allowed to win multiple prizes due to multiple accounts.

From the viewpoint of dissemination of information, one user may create multiple accounts and apply according to the application method (for example, a user who is a demander may repost a post on a corporate account). On the other hand, if users who create multiple sub-accounts are more likely to get more benefits in the campaign, for users who do not use multiple sub-accounts, even if they participate in the campaign and resubmit, The more sub-accounts a user has, the more rewards he or she receives, and this may remind the user that there is a high possibility that he or she himself will not receive any rewards. For example, a campaign may have an upper limit on the number of users who can receive benefits due to constraints such as an advertising budget. As a result, there is a problem that the user may lose motivation to participate in the campaign.

The purpose of this disclosure is to prevent duplicate winnings and prevent users from losing their motivation to participate in the campaign, while maintaining the diffusion effect and advertising effect by having multiple accounts participate in the campaign. is.

A program according to the present disclosure is a program for operating a computer having a processor, wherein the program causes the processor to switch and use one or more accounts for information for authenticating one user. In the first service in which content posted by each user using the first service can be viewed by each other, the advertiser's campaign is posted using the advertiser's account. a step of identifying a user, among unspecified users who use the first service, who has performed an executable operation in association with the advertiser's account in response to the advertiser's campaign posting; and, to the account of the identified user, information for authenticating one user, and information for accessing the account of the advertiser in the second service in which one account can be used; and providing a privilege related to the campaign to the identified user through the service of 2.

According to the program according to the present disclosure, it is possible to prevent duplicate winnings and maintain the diffusion effect and advertising effect by having multiple accounts participate in the campaign, while keeping the user's motivation to participate in the campaign.

1 is a block diagram showing the configuration of an information processing system 1; FIG. 2 is a block diagram showing the functional configuration of the information processing device 10; FIG. It is a figure which shows the data structure of campaign participation log|history DB121. It is a figure which shows the data structure of user information DB122. It is a figure which shows an example of a contribution screen. It is a figure which shows an example of an application screen. It is a figure which shows an example of a 2nd service transition screen. It is a figure which shows an example of a lottery result screen. 6 is a flow chart showing an example of a flow of campaign posting processing by the information processing apparatus 10. FIG. 4 is a flow chart showing an example of the flow of user-side operations by the information processing apparatus 10. FIG. 4 is a flowchart showing an example of the flow of lottery processing by the information processing device 10; 4 is a flowchart showing an example of the flow of lottery processing by the information processing device 10;

Hereinafter, embodiments of the present disclosure will be described with reference to the drawings. In the following description, the same parts are given the same reference numerals. Their names and functions are also the same. Therefore, a detailed description thereof will not be repeated.

<Summary of this disclosure>
In the present disclosure, duplicate winnings are prevented by using the second service for a campaign with benefits posted on the first service. The first service is a service that allows one or more accounts to be switched and used for information for authenticating one user. Also, the first service may be a service in which the content posted by each user using the first service can be viewed by each other. For example, the first service is SNS such as Twitter.

A second service is a service in which one account can be used for information for authenticating one user. For example, the second service may include:
・ A messenger application (for example, LINE (registered trademark)) that includes an account of a business operator and an account of a consumer and functions as an SNS
・Payment applications that allow payment by prepaid or post-paid methods (payment services such as point services and PayPay (registered trademark))

For example, in a messenger application, only one account may be available per phone number. The second service also includes a service in which multiple accounts can be created, but only one account can be used in an application running on one user terminal (for example, a smartphone).

The technology of the present disclosure transmits information for accessing the advertiser's account in the second service to a user who is an applicant for the advertiser's campaign in the first service, thereby allowing the user to access the advertiser's account in the second service. , to provide users with benefits related to the campaign. The present disclosure describes an information processing device, a program, and a method that prevent duplicate winning by allowing the user to access a service that allows only one account to be used.

<1. Configuration of Information Processing Device 10>
An information processing apparatus 10 according to the present disclosure will be described with reference to FIGS. 1 and 2. FIG. The information processing device 10 according to the present disclosure transmits information for accessing the account of the advertiser in the second service to the user who is the applicant for the advertiser's campaign in the first service, thereby It is a device for executing a process of providing a user with a privilege related to the campaign through the service of No. 2.

The information processing device 10 receives settings from the advertiser via the advertiser terminal 20 or the like to permit posting or the like on the advertiser's account in the first service. Accordingly, the information processing device 10 can perform the following as an account of the advertiser.
- As an advertiser's account in the first service, make a post that is publicly viewable by the user's account in the first service. Such posts include those displayed in a viewable manner as a timeline, etc., regardless of whether the advertiser's account and the user's account have a predetermined relationship, such as whether they are followers or not. be Here, "following" means, for example, that one user (user "A") designates the other user (user "B") and accepts from the one user an input operation that establishes a predetermined relationship. means that a predetermined relationship is set such that one user (user "A") follows the other user (user "B"). In this case, the one user (user "A") becomes a follower for the other user (user "B"). The one user (user "A") can display the content posted by the other user (user "B") being followed on a timeline or the like. Timeline, feed It may be arranged such that posts by users who are followed are more likely to be displayed on the timeline or the like.
・Browsing information on posts that users have replied to or reposted in response to public posts made under the advertiser’s account ・Sent and received between the advertiser’s account and the user To transmit and receive a message by a message transmission/reception method (direct message) which is not disclosed to other users while being viewable by the user. For example, when a user sends a message such as a direct message to an advertiser's account, sending the message to the user from the advertiser's account in the direct message. , engagement with posts (number of times users of the first service responded to posts, number of times advertiser account profiles were viewed, number of likes on posts, operations to view post details) acquisition of analysis results such as the number of times A business operator that provides the first service may provide each account of the first service with analysis results such as the number of views, engagement, etc. for posts made by each account.

The information processing device 10 aggregates information on posts by the advertiser's account in the first service to the advertiser terminal 20, presents the analysis results to the advertiser, and sets campaign postings from the advertiser. (setting of posted content, posted date and time, etc.), etc.

The information processing apparatus 10 receives settings from the advertiser to permit posting, viewing of messages, etc. on the advertiser's account in the second service. Thereby, the information processing apparatus 10 can perform the following in the second service.
・ As an advertiser account, send messages to users in the second service ・ Obtain the results of determining whether messages sent and received with users are unread or read ・ Messages to be sent to users・Acquire analysis results as to whether a message has been read or not ・For a message sent by a user, according to the content of the message include certain keywords (e.g., keywords related to campaigns), and automatically respond to messages to users

FIG. 1 is a diagram showing the configuration of an information processing system 1. As shown in FIG. The information processing system 1 includes an information processing device 10 , an advertiser terminal 20 , a user terminal 30 , a first server 40 , a second server 50 and a network 60 . The information processing apparatus 10 is, for example, a laptop computer, a rack-mount type computer, a tower type computer, or the like. The information processing device 10 may be configured by a plurality of information processing devices 10 and the like. In addition, in the information processing system 1 of the present embodiment, a group of devices (for example, the advertiser terminal 20, the first server 40, etc.) can be understood as one "information processing device". The method of distributing a plurality of functions required for realizing the information processing system 1 can be appropriately determined in consideration of the processing capability of each piece of hardware, the specifications required for the information processing system 1, and the like.

The information processing device 10 includes a processor 11 , a memory 12 , a storage 13 , a communication IF 14 and an input/output IF 15 .

The processor 11 is hardware for executing an instruction set described in a program, and is composed of an arithmetic unit, registers, peripheral circuits, and the like.

The memory 12 temporarily stores programs and data processed by the programs, and is a volatile memory such as a DRAM (Dynamic Random Access Memory).

The storage 13 is a storage device for storing data, and is, for example, a flash memory, HDD (Hard Disc Drive), or SSD (Solid State Drive).

The communication IF 14 is an interface for inputting/outputting signals so that the information processing device 10 communicates with an external device. The communication IF 14 is wired or wirelessly connected to a network 60 such as the Internet or wide area Ethernet.

The input/output IF 15 functions as an interface with an input device (for example, a pointing device such as a mouse, a keyboard) for receiving input operations, and an output device (display, speaker, etc.) for presenting information.

The advertiser terminal 20 is a terminal operated by an advertiser. The advertiser terminal 20 can use the first service and the second service. For example, the advertiser terminal 20 has installed applications of the first service and the second service.

The user terminal 30 is a terminal operated by a user. The user terminal 30 can use the first service and the second service. For example, the user terminal 30 has a first service application and a second service application installed. Each application has a function of detecting, acquiring, etc. an operation by an account, an account ID, etc., and transmitting it to the information processing apparatus 10 . These functions are implemented, for example, by implementing them as APIs incorporated in the app or each account, implementing them as functions of the first server 40, implementing them as functions of the second server 50, and the like.

Also, the user terminal 30 can use the first service based on the user's account for the first service. Also, the user terminal 30 can use the second service based on the user's account for the second service.

The first server 40 is a server having a function of providing a first service. The first server 40 causes the user terminal 30 to display each post in response to access from the user terminal 30 or the like.

The second server 50 is a server having a function of providing a second service. In response to access from the user terminal 30 or the like, the second server 50 causes the user terminal 30 to display posts, messages, etc. that have a predetermined relationship with the user. The predetermined relationship is a relationship in which messages can be exchanged with each other, a relationship in which a message can be sent from the account of the advertiser to the user, or the like. For example, the predetermined relationship is a relationship such as friends of a messenger application (for example, LINE).

Information processing device 10 , advertiser terminal 20 , user terminal 30 , first server 40 , and second server 50 are configured to be able to communicate with each other via network 60 .

FIG. 2 is a block diagram showing the functional configuration of the information processing device 10. As shown in FIG. As shown in FIG. 2, the information processing apparatus 10 includes a communication section 110, a storage section 120, and a control section .

The communication unit 110 performs processing for the information processing device 10 to communicate with an external device.

The storage unit 120 stores data and programs used by the information processing apparatus 10 . The storage unit 120 stores a campaign participation history DB 121, a user information DB 122, and the like.

The campaign participation history DB 121 is a database that holds information on users who have applied for campaigns.

FIG. 3 is a diagram showing the data structure of the campaign participation history DB 121. As shown in FIG. The records of the campaign participation history DB 121 include items such as the item "campaign ID", the item "date and time", the item "account ID", the item "service ID", the item "serial code", the item "lottery result", and the item "privilege offer". include.

The item "campaign ID" is information for identifying a campaign.

The item "date and time" is the date and time when the user applied for the campaign.

The item "account ID" is information for identifying the account of the user who applied for the campaign.

The item "service ID" is information for identifying the service to which the account of the user who applied for the campaign belongs.

The item "serial code" is identification information for identifying a user. For example, a serial code is used to associate a first service account with a second service account.

The item "lottery result" is information indicating the lottery result as to whether or not a privilege is given to the application for the campaign.

The item "privilege offer" is information indicating whether or not the winning user received a privilege.

The user information DB 122 is a database that holds user information. FIG. 4 is a diagram showing the data structure of the user information DB 122. As shown in FIG. The record of the user information DB 122 includes the item “user ID”, the item “first service account ID”, the item “second service account ID”, the item “relationship with advertiser”, and the like.

The item "user ID" is information for identifying a user.

The item “first service account ID” is the user's account ID in the first service. The 'first service account ID' is configured to be able to hold a plurality of account IDs. When there are a plurality of first services, the user information DB 122 can prepare a plurality of items "first service account ID" for each first service.

The item “second service account ID” is the user's account ID in the second service. When there are a plurality of second services, the user information DB 122 can prepare a plurality of items "second service account ID" for each second service.
The item "relationship with advertiser" is information indicating the relationship between the advertiser's account in the second service and the user's account in the second service.

The control unit 130 performs functions indicated to the reception control unit 131, the transmission control unit 132, the posting unit 133, the specifying unit 134, the lottery unit 135, the providing unit 136, etc. by the processor 11 of the information processing device 10 performing processing according to a program. demonstrate.

The reception control unit 131 controls processing for the information processing device 10 to receive a signal from an external device according to a communication protocol.

The transmission control unit 132 controls processing for transmitting a signal from the information processing device 10 to an external device according to a communication protocol.

The posting unit 133 is a first service that can be used by switching between one or a plurality of accounts for information for authenticating one user. The advertiser's account causes the advertiser's campaign to be posted in the mutually viewable first service.

Specifically, the posting unit 133 first logs into the advertiser's account in the first service at an arbitrary timing. The arbitrary timing is, for example, before the advertisement of the campaign, at the start, or at a predetermined timing during the campaign period.

Next, the posting unit 133 causes the logged-in account to post a posted article about the campaign. The posted article includes information such as the campaign title, period, benefits, and the like.

The posted article is configured in the first service so that the account of the first service can apply for the campaign. Specifically, when the account of the first service performs an executable operation on the posted article in the first service, the application for the campaign by the user is accepted.

Executable operations are, for example, the following operations.
- In the first service, the account of the first service replies to the posted article.
・In the first service, the account of the first service reposts or reposts the posted article in the account.
・Predetermined message to the advertiser's account of the first service (a message sent and received between the account of the user who applies for the campaign and the account of the advertiser, and is assumed not to be viewed by other users) such as direct messages).
・ Perform actions to apply on the application screen transitioned from the posted article. In this case, the posted article includes information (for example, URL) for transitioning to the application screen. As a result, the application screen is displayed on the user terminal 30 of the user using a browser or the like. On the application screen, a UI (User Interface) button or the like for accepting a user's input operation for entering the campaign is displayed for each campaign.
- In the first service, the account of the first service evaluates the posted article (good, bad, liked, etc.). The evaluation of the posted article (for example, the number of "good" ratings) can be held by the server device or the like of the business operating the first service for each posted article.

Also, the posted article may or may not include information for accessing the second service as a campaign post. In the present disclosure, an example will be described in which the posted article does not include information for accessing the second service.

As a method for the user to apply for the campaign, in addition to performing an executable operation on the posting of the advertiser's account in the first service, the user can enter a specific keyword ( A user may apply for a campaign by posting a post including a hashtag and a combination of keywords according to the campaign. In the first service, the information processing apparatus 10 can identify the posts of the user who applied for the campaign by searching for posts using the specific keyword as a search condition. For example, in the first service, specifying a keyword, accepting a search for content posted by each user in the first service, users participating in the first service, etc., and responding with the search results. may be The first service is, as a response to the search, posts that have received a high degree of attention from other users (for example, posts that have been viewed many times, engagement is relatively high, etc.), posted in chronological order. Posts with a close date and time (latest posts), posts that include images, posts that include videos, and the like may be responded to the user who performed the search.

FIG. 5 is a diagram showing an example of posted articles in the first service displayed on the user terminal 30. As shown in FIG. As shown in FIG. 5 , post screen 200 includes posted article display portion 201 , reply button 202 , repost button 203 , and message button 204 .

The posted article display unit 201 displays posted articles. When the executable operation is to perform an action for applying on the application screen transitioned from the posted article, when the user presses the posted article display section 201, the application screen 210 shown in FIG. 6 is displayed.

The reply button 202 is a function of the first service that enables the user to reply to the posted article.

The repost button 203 is a function of the first service that allows the user to repost the posted article.

The message button 204 is a function in the first service that enables the user to send a message to the advertiser's account.

FIG. 6 is a diagram showing an example of an application screen for the first service displayed on the user terminal 30. As shown in FIG. As shown in FIG. 6 , the application screen 210 includes a posted article display section 211 and an application button 212 .

The posted article display unit 211 displays posted articles for application.

The application button 212 is a button for transmitting application information to the information processing device 10 . The application information includes information for identifying the first service, the account ID, the campaign ID of the posted article, and the like.

If the method of applying for the campaign is to send a reply, repost, or send a message to the advertiser's account in the first service, for example, the user terminal 30 detects the user's executable operation. Then, the information processing device 10 receives the application information from the user terminal 30 or the like.

For example, it is assumed that the user's method of applying for a campaign is replying to, reposting, or sending a message to the advertiser's account in the first service. In this case, the information processing device 10 accesses the first server 40 using the advertiser's account in the first service. As a result, the information processing device 10 can retrieve the post of the user who replied to the posted article of the advertiser's account in the first service, the post of the user who reposted, and the post of the user who sent the message to the advertiser's account. Can identify account information. The information processing device 10 accesses the first server 40 with the account of the advertiser in the first service, and receives the application information in response to the user's reply, repost, or message transmission for applying. can be processed as if received.

The information processing apparatus 10 acquires from the first server 40 the information on the posting date and time of each post by the user, the information on the message sending date and time, and the like. Thereby, the information processing device 10 updates each item of the campaign participation history DB 121 . For example, the information processing apparatus 10 updates the item "campaign ID" of the campaign participation history DB 121 based on the content of the posted article posted by the account of the advertiser, and updates the item "date and time ”, item “account ID”, item “service ID” (for example, information identifying the first service posted by the advertiser's account), etc. are updated.

Note that the posting unit 133 may transmit the posted article to the advertiser terminal 20 so that the advertiser terminal 20 posts the posted article about the campaign using the advertiser's account of the first service.

The identifying unit 134 identifies, among unspecified users who use the first service, a user who has performed an executable operation in association with the advertiser's account in response to the advertiser's campaign posting.

Specifically, the identification unit 134 first acquires the application information received by the reception control unit 131 . Next, the identifying unit 134 stores the information for identifying the first service, the account ID, and the campaign ID of the posted article in the campaign participation history DB 121 . The identifying unit 134 identifies the account ID as a user to apply for.

The lottery unit 135 draws a privilege for the specified user. Specifically, the lottery unit 135 first searches the campaign participation history DB 121 for the specified user, and determines whether or not the user satisfies the conditions for participating in the campaign. Participation conditions include, for example, that the date and time when the application information is received is within the application period of the campaign, that the privilege has not been received, and the like. If the specified user does not satisfy the participation conditions, the lottery unit 135 does not draw lots for the user, and determines that the user cannot participate or is not selected.

The lottery unit 135 draws a prize for the specified user who satisfies the participation conditions. Any method can be adopted as the lottery method. The lottery unit 135 stores the lottery result in the campaign participation history DB 121 .

The providing unit 136 transmits access information for accessing the advertiser's account in the second service that can be used by one account for information for authenticating one user to the specified user's account, Through the second service, the identified users are provided with benefits related to the campaign.

Specifically, the providing unit 136 causes the specified user's account to transmit the access information to the advertiser's account of the first service. For example, the providing unit 136 sends the access information by a message or the like to the account of the user by logging into the account of the advertiser of the first service.

The access information is information for accessing the advertiser's account in the second service. The access information is, for example, a URL for starting an application of the second service or an API (for example, a web browser) that executes the second service. For example, when the user performs an operation such as pressing access information, the user terminal 30 activates the application or API of the second service. At the timing when the application is activated, the access information prompts the user to set a predetermined relationship with the advertiser's account of the second service. Also, the providing unit 136 includes the campaign ID in the access information.

When the account of the advertiser of the second service is accessed from the access information, the provision unit 136 receives the account ID of the second service accessed from the user terminal 30 or the like, which is received by the reception control unit 131. , campaign ID, information about a predetermined relationship, and the like.

FIG. 7 is a diagram showing an example of a screen prompting to set a predetermined relationship. When the user operates the user terminal 30, the provision unit 136 causes the second service to transition to the second service transition screen 220 as shown in FIG. 7 according to the access information. As shown in FIG. 7 , the second service transition screen 220 includes a display section 221 and a permit button 222 .

Display unit 221 displays a message prompting to set a predetermined relationship. In the example of FIG. 7, the message prompts friend registration of the advertiser's account and the user's account in the second service.

For example, in the second service, when an advertiser's account and a user's account are set as friends and a predetermined relationship is established, when a message is sent from the advertiser's account to the user's account, etc., Notifies that the message was sent on the user's account. In the second service, the user may be notified of the message as follows.
• Push notifications that users have unread messages sent from advertiser accounts they are friends with. As a push notification, in a state where the application for using the second service is not active (for example, not running as a task, running in the background, etc.) on the user's user terminal 30, the advertisement In response to the transmission of the message from the main account, displaying on a portion of the screen of the user terminal 30 that the message has been transmitted.
- When the user executes an application for using the second service on the user terminal 30, the fact that there are new messages, the number of new messages, etc. are displayed on the screen of the application. For example, by running an application for using the second service on the user terminal 30, the user can receive other users who are friends of the user, groups to which the user is added, and so on. Shows that you have new messages about, the number of unread messages, etc.

The permission button 222 is a button for permitting setting of a predetermined relationship in the second service. When the allow button 222 is pressed by the user's operation, the user's account establishes a predetermined relationship with the advertiser's account in the second service.

With such a second service transition screen, the information processing system 1 explicitly obtains the user's permission to set a predetermined relationship. This allows the user to recognize that the campaign is safe. Therefore, it is possible to obtain the spreading effect and the advertising effect as a safe campaign without impairing the user's desire to participate in the campaign.

The providing unit 136 refers to the campaign participation history DB 121 to check whether the acquired account of the second service has already received the privilege.

The providing unit 136 does not provide the identified user with the privilege if the account has already received the privilege. Specifically, the providing unit 136 causes the advertiser's second service account to transmit a message for displaying the lottery result to the identified user's second service account.

Moreover, the providing unit 136 provides the specified user with the privilege related to the campaign through the second service when the account has not yet received the privilege. The providing unit 136 causes the advertiser's second service account to send a message indicating that the privilege has been provided to the identified user's second service account. Also, the providing unit 136 stores in the campaign participation history DB 121 that the account of the second service has received the privilege.

FIG. 8 is a diagram showing an example of a screen displaying a message indicating that the provision unit 136 has provided the specified user with the privilege related to the campaign through the second service. For example, when the permission button 222 is pressed, the lottery result screen 230 shown in FIG. 8 is displayed. As shown in FIG. 8 , the lottery result screen 230 includes a display section 231 .

The display unit 231 displays a lottery result and a message to the effect that a privilege has been provided. At this time, the display unit 231 may display a message for providing the privilege. The message for providing the privilege is, for example, the URL of a web page for entering the information of the recipient of the privilege.

Benefits are, for example, free gifts, points for arbitrary services, virtual currency, coupons, and the like. The providing unit 136 also stores the account ID of the second service that provided the privilege and information indicating whether or not the privilege was provided in the campaign participation history DB 121 .

<2. Operation>
Processing in the information processing apparatus 10 will be described below with reference to the drawings.

<2.1. Campaign posting process>
FIG. 9 is a flow chart showing an example of the flow of campaign posting processing by the information processing apparatus 10 . The information processing apparatus 10 executes the processing in response to a campaign posting request from an advertiser.

In step S101, the posting unit 133 is a first service that can be used by switching between one or a plurality of accounts for information for authenticating one user. In the first service in which the posted contents of the advertiser can be viewed by each other, the advertiser's account is used to post the advertiser's campaign. Then, the process ends.

<2.2. User side operation>
FIG. 10 is a flowchart showing an example of the flow of user-side operations by the user terminal 30. As shown in FIG. The user terminal 30 executes the process in response to user's operation.

In step S200, the user terminal 30 displays the campaign posting screen 200 in the first service.

In step S201, the user terminal 30 accepts an executable operation in association with the advertiser's account for the campaign posting.

In step S202, the user terminal 30 displays the application screen 210. FIG.

In step S<b>203 , the user terminal 30 transmits application information to the information processing apparatus 10 when the application button 212 is pressed.

In step S204, the user terminal 30 displays the second service transition screen 220 in response to the user's operation on the access information received from the advertiser's account in the account of the first service.

In step S205, when the permission button 222 is pressed, the user terminal 30 establishes a predetermined relationship between the user's account and the advertiser's account in the second service.

In step S206, the user terminal 30 displays the lottery result screen 230 in the second service upon receiving the message indicating that the campaign benefits have been provided.

<2.3. Lottery process>
FIG. 11 is a flowchart showing an example of the flow of lottery processing by the information processing device 10 . The information processing device 10 executes the process in response to acquiring the application information.

In step S300, the identifying unit 134 selects, among unspecified users who use the first service, users who have performed an executable operation in association with the advertiser's account in response to the advertiser's campaign posting. Identify.

In step S301, the lottery unit 135 draws a lottery for the specified user.

In step S302, the providing unit 136 causes the specified user's account to transmit access information to the advertiser's account of the first service.

In step S303, when the account of the advertiser of the second service is accessed from the access information, the provision unit 136 receives the second information accessed from the user terminal 30 or the like, which is received by the reception control unit 131. Acquire information about the service's account ID, campaign ID, and predetermined relationships.

In step S304, the provision unit 136 refers to the campaign participation history DB 121 to check whether the acquired account of the second service has already received a privilege.

In step S305, the providing unit 136 provides the specified user with the privilege related to the campaign through the second service if the account has not yet received the privilege.

In step S306, the providing unit 136 causes the advertiser's second service account to transmit a message indicating that the privilege has been provided to the identified user's second service account, and ends the process. do.

As described above, according to the present disclosure, a processor provides a first service that can be used by switching one or more accounts for information for authenticating one user, In the first service in which each user using the service can view the content posted by each other, the advertiser's account is used to post the advertiser's campaign, and in response to the advertiser's campaign posting, the To identify, among unspecified users who use the first service, a user who has performed an executable operation in association with the advertiser's account, and to authenticate one user to the identified user's account. By sending information for accessing the advertiser's account in the second service where one account is available for the information of, the identified user will receive benefits related to the campaign through the second service. offer. As a result, it is possible to prevent duplicate winnings and maintain the spreading effect and advertising effect by having multiple accounts participate in the campaign, while preventing the users from losing their motivation to participate in the campaign.

Also, as a campaign posting, a posting that does not include information for accessing the second service is made. As a result, it is possible to increase the diffusion effect by reposting by users who responded to the posting of the campaign.

<3. Variation>
Next, modifications according to the present disclosure will be described. The same reference numerals are assigned to the same functions and configurations as those of the above embodiment, and the description thereof is omitted.

<3.1. Modification 1>
In Modification 1, in order to associate the user's account in the first service with the account in the second service, the access information includes information different from the information in the user's account in the first service, Information for identifying the user (for example, serial code) is included.

The providing unit 136 issues, for example, a serial code as information for distinguishing each user who has applied for a user of the first service in response to the user accepting an operation to apply for the advertiser's campaign. . For example, each time an application for a campaign in the first service is accepted, the providing unit 136 changes the serial code (for example, issues a serial code Each time, count up, etc.) is issued, and the campaign participation history DB 121 is updated.

Here, the providing unit 136 may issue a serial code regardless of whether or not the user who applied for the campaign in the first service wins the privilege targeted by the campaign. Further, the providing unit 136 may draw lots for users who have applied for a campaign in the first service to determine whether or not they have won the privilege of the campaign, and issue a serial code if they have won.

The providing unit 136 provides the identified user with the privilege related to the campaign through the second service by transmitting access information including a serial code for identifying the identified user. Specifically, the access information includes a serial code for identifying the specified user in addition to the structure of the first embodiment. For example, the serial code may be included as part of the URL if the access information is a URL. The providing unit 136 also stores the serial code in the campaign participation history DB 121 in association with the identified user's first service account.

When the user accesses the account of the advertiser of the second service based on the access information, the provision unit 136 receives the second service accessed from the user terminal 30 or the like, which is received by the reception control unit 131. Acquire account ID, campaign ID, serial code, information related to predetermined relationships, etc.

The providing unit 136 associates the user's account based on the serial code. Specifically, the providing unit 136 acquires the account ID of the user of the first service having the acquired serial code from the campaign participation history DB 121 . Next, the acquired account ID of the user of the first service and the acquired account ID of the user of the second service are linked and stored in the user information DB 122 . If there is no account for the second service in the user information DB 122, the provision unit 136 assigns an arbitrary user ID to the user, and then stores the account ID for the first service and the account for the second service in the user information DB 122. The account ID is linked and stored.

As described above, according to Modification 1 of the present disclosure, identification information for identifying a user is included in access information, transmitted to an account of a first service, and accessed through a second service. 2 service accounts and identification information are acquired, and based on the identification information, the user's first service account and second service account can be linked. As a result, even if the access information does not include the user's account information in the first service (for example, even if the URL does not include the user's account information in the first service), the user can Terminal 30 can associate the user's account ID in the first service with the user's account ID in the second service by accessing the advertiser's account in the second service. As a result, duplicate winnings can be prevented, and the user's motivation to participate in the campaign can be maintained, while maintaining the spreading effect and advertising effect by having multiple accounts participate in the campaign.

Also, by using the account information linked in other campaigns, in the first service, a lottery is conducted and benefits are provided, thereby preventing duplicate winnings. In this case, if there is an account of the first service that has applied for the campaign in the user information DB 122, a lottery will be held in the first service and a privilege will be provided. On the other hand, it is possible to employ a configuration in which the lottery process according to the embodiment of the present disclosure is performed when the user information DB 122 does not have an account of the first service that has applied for the campaign.

<3.2. Modification 2>
Next, Modification 2 according to the present disclosure will be described. In the above description, the lottery by the lottery unit 135 is performed after specifying the user, but the lottery can be performed at any time. In Modified Example 2, a case will be described in which applications for campaigns are accepted using accounts of the second service and a lottery is held.

Specifically, the providing unit 136 acquires the account ID of the accessed second service, the campaign ID, information about the predetermined relationship, and the like, and then adds the user's second service account to the advertiser's second service account. The application screen is transmitted to the account of the service of 2.

The lottery section 135 performs a lottery after receiving the application information. For example, the lottery unit 135 performs a lottery when the providing unit 136 determines that the account has not yet received the privilege.

FIG. 12 is a flowchart showing an example of the flow of lottery processing by the information processing device 10 . The information processing device 10 executes the process in response to acquiring the application information.

In step S401, the lottery unit 135 draws a lottery for the specified user.

Thus, the lottery by the lottery unit 135 can be performed at any time.

<Summary>
As described above, the information processing apparatus 10 may include the following as the timing of drawing lots for users who have applied for the campaign.

(1) Timing after the user transitions from using the first service to the second service For example, when the user replies, reposts, or sends a message to a post on the advertiser's account in the first service When an application is made by sending or the like, the user is responded with information for accessing the advertiser's account in the second service. In response to the user accessing the account of the advertiser in the second service based on the information for the access, the information processing device 10 performs a lottery for the campaign for the user, and according to the lottery result (e.g., sending a message to the user indicating the content of the benefit). The information processing apparatus 10 may set a plurality of levels of privilege content (for example, prizes with different values, such as a first prize and a second prize) as a privilege to be provided to the user.

(1-1) A lottery is held in response to a user establishing a predetermined relationship with an advertiser's account in the second service. By accepting from the user an operation to set a predetermined relationship with, the privilege related to the campaign is provided to the user, and the privilege may not be provided to the user unless the operation to set the predetermined relationship is accepted.

In the second service, the information processing device 10, in response to the user performing an operation of setting a predetermined relationship (adding as a friend, etc.) with the account of the advertiser, asks the user to participate in the campaign. Such lottery may be conducted. That is, the user can participate in the campaign by performing an operation to establish a predetermined relationship with the advertiser's account in the second service. As a result, even after the user participates in the campaign related to the advertisement, the advertiser's account can send a message (e.g., an application (e.g., sending a message with a notification in ), and can help advertisers and users build a lasting relationship.

(1-2) A lottery is held before the user establishes a predetermined relationship with the advertiser's account in the second service. In response to accessing the account of the advertiser, before performing an operation to set a predetermined relationship with the advertiser, a lottery for the campaign is conducted, and the result of the lottery is notified to the user by a message or the like in the second service. You can do it. In this case, the information processing apparatus 10 may provide the privilege to be provided to the user according to the lottery result before the user performs the operation of setting the predetermined relationship. As a result, the advertiser can encourage the user to participate in the campaign related to the advertisement even if the user's policy is not to register the account of the business operator such as a company in the second service as a friend, thereby increasing the effectiveness of the advertisement. sell.

In addition, the information processing apparatus 10 performs a lottery for the campaign before the user performs an operation to set a predetermined relationship as described above. By setting a predetermined relationship with , the user may be able to obtain the privilege. For example, the information processing apparatus 10 includes, in the user terminal 30, an operation reception unit (an object for accepting an operation to register as a friend) for setting a predetermined relationship with an advertiser account, and a privilege to be provided to the user in a campaign. (contents of the privilege that the user won by lottery) and that the privilege can be obtained by setting a predetermined relationship with the advertiser (for example, information such as a code required to use the privilege is displayed) etc.) is displayed.

(2) The timing before the information processing apparatus 10 detects that the user is using the first service and has applied for a campaign using the first service and shifts to the second service, for example, information processing The device 10 detects that a user has applied for a campaign (replying or reposting a post on an advertiser's account), conducts a lottery for the user, and posts the result of the lottery (for example, for the user to apply) ) or send a message (for example, a reply to a message sent by the user to apply) to the user.

As a result, the user is notified of the lottery result in the first service before shifting from the first service to the second service. Since the user can know the result of the lottery without moving to the second service, if the user does not win the lottery, he/she can apply for the campaign again by replying to the first service. becomes easier. This can further improve the diffusion effect of advertisements.

<3.3 Modification 3>
In order to give the privilege to the user, the following may be done.

(1) After the user who applied for the campaign accesses the account of the advertiser in the second service, the information processing device 10 sends a message prompting the user to input predetermined information in the second service. to send.

(1-1) Example of accepting input of information related to a campaign as input of predetermined information Send messages regarding campaign questions to the account of the user who accesses the main account.

For example, the information processing apparatus 10 receives the following from the user as the predetermined information.
・Keywords representing the name, quality, features, etc., of products or services related to the campaign ・Options including keywords representing the quality, features, etc., of products or services related to the campaign as an application or winning the campaign)

The information processing apparatus 10 transmits a message prompting the user to enter these keywords, a message prompting the user to specify an option, and the like, to the user's account in the second service. This prompts the user to input predetermined information.

The information processing apparatus 10 may give a privilege to the user by accepting the input of the predetermined information (for example, an operation of specifying an option) from the user's account in the second service. For example, in response to the input of the predetermined information, the information processing device 10 may conduct a lottery and award a privilege according to the lottery result, or may deterministically A privilege may be given. Further, before accepting the input of predetermined information from the user, the information processing apparatus 10 notifies the user that a privilege will be granted to the user when the user inputs the predetermined information. It is also possible to prompt the user to input the information of

As a result, on the condition that the user has acquired a certain amount of product or service information related to the advertiser's campaign (for example, has recognized the name of the product), the user is provided with benefits relating to the campaign, and duplicate winning is prevented. be able to.

(1-2) Example of Receiving Input of Information of User Who Applied for Campaign as Input of Predetermined Information The information processing apparatus 10 asks the user who has accessed the account of the advertiser in the second service information about user attributes. A message may be sent prompting the user to enter information. The information processing apparatus 10 may grant a privilege to the user, or conduct a lottery for granting the privilege, by receiving an input of information about attributes of the user. User attributes may include:
・User age ・User gender ・User residence area

As a result, advertisers can refer to information on the attributes of users who are interested in the campaign. Advertisers may be able to more easily comprehend the discrepancies between segments and customer segments that actually respond.

(1-3) Example of accepting input of information indicating that a user has purchased a product or service related to a campaign as input of predetermined information The information processing device 10 accesses an advertiser's account in the second service A privilege may be given to a user by accepting an operation to purchase an advertiser's product or service (such as one related to a campaign) from the user. For example, a message indicating acceptance of purchase of a specific product/service (for example, including a URL for accessing a page for purchasing (optional). By receiving an operation for purchasing from the user based on the message, the information processing apparatus 10 may grant a privilege to the user, or may conduct a lottery for granting the privilege.

The information processing device 10 may receive information indicating that the advertiser's product or service has been purchased from the account of the user of the second service. For example, the information processing device 10 uploads or transmits a receipt, etc. as information indicating that the advertiser's product or service was purchased from the advertiser's account to the account of the user of the second service. may be transmitted. In the second service, the information processing device 10 receives information indicating that the user has made a purchase, such as receipts, from the account of the user who accessed the account of the advertiser (receipt image By accepting a message to be sent, etc., a privilege may be granted to the user, or a lottery may be held for granting the privilege.

(2) The information processing device 10 responds to a user who applies for a campaign viewing content specified by an advertiser (for example, videos related to campaign content) via the first service or the second service. Then, a privilege may be given to the user, or a lottery may be held for giving the privilege. For example, in the second service, an advertiser's account sends a message containing a campaign video to a user's account. By detecting that the user has watched (finished watching) the video (for example, the information processing device 10 detects whether or not the video included in the message has been reproduced and whether the reproduction has been completed), the user give benefits to

<3.4. Modification 4>
Next, Modification 4 according to the present disclosure will be described. In Modification 4, the user information DB 122 collected in Modification 1 is used to determine the user's winning probability for the second service when the user's account and the advertiser's account have a predetermined relationship. A case of quantitative increase will be explained.

Specifically, in the following cases, the lottery unit 135 increases the probability of the specified user winning the next privilege by a predetermined amount.
(Case 1) When information indicating that a predetermined relationship has been newly established in the second service is received through the second service.
(Case 2) When information is received through the second service indicating that the predetermined relationship has already been established in the second service.
(Case 3) If a predetermined relationship has already been established in the second service through the second service and the function has been restricted in the predetermined relationship, the function restriction has been lifted. If you receive information that indicates

In the case 1, for example, when the advertiser's second service account detects that a new predetermined relationship has been set, the information processing device 10 indicates that the new predetermined relationship has been set. send information

In case 2, for example, the advertiser's second service account has already established a predetermined relationship, and all messages from the account to the user's second service account have been read. detect that At this time, the account of the second service of the advertiser transmits to the information processing device 10 information indicating that the predetermined relationship has already been set.

In case 3, for example, the advertiser's second service account has already established a predetermined relationship, and there are unread messages from the account to the user's second service account to detect. For example, in the second service, it is possible to detect whether messages sent and received between an advertiser's account and a user's account are unread or read. At this time, a message is sent from the advertiser's second service account to the user's second service account. When the message has been read, the advertiser's account for the second service transmits information indicating that the function restriction has been lifted to the information processing device 10 .

Here, cases where the advertiser's account of the second service and the user's account are in a predetermined relationship but the functions are restricted may include the following.
- The advertiser's account and the user's account are registered as friends as a predetermined relationship. This makes it possible to send messages from one to the other between the advertiser's account and the user's account, or to send messages bi-directionally between the advertiser's account and the user's account. On the other hand, for example, by specifying an advertiser's account and disabling the sending of messages from the advertiser's account itself, by setting not to notify the user that a message has been sent, the function can be restricted.

In the second service, assume that the user has performed an operation to release the restriction on the advertiser's account. When the message sent to the user by the advertiser's account becomes read, the information processing device 10 can detect that the user's function restriction on the advertiser's account has been lifted.

The lottery unit 135 stores the information indicating the relationship in the user information DB 122 after acquiring the information related to each case. For example, in the example of FIG. 4, case 1 is stored as C01.

The lottery unit 135 refers to the user information DB 122 when executing the lottery, and increases the winning probability by a predetermined amount if the user already has a predetermined relationship with the advertiser. For each case, the amount of winning probability to be increased may be different.

In this way, by increasing the winning probability by a predetermined amount for users who have already established a predetermined relationship with the advertiser, it is possible to increase the motivation of the users to participate in the campaign.

Although the disclosed embodiments have been described above, they can be implemented in various other forms, and can be implemented with various omissions, substitutions, and modifications. These embodiments, modifications, omissions, substitutions and changes are included in the technical scope of the claims and their equivalents.

For example, each function of the information processing device 10 may be configured in another device. For example, each DB of the storage unit 120 may be constructed as an external database.

<Appendix>
The items described in each of the above embodiments will be added below.

(Appendix 1)
A program for operating a computer (e.g., information processing device 10) having a processor (11), wherein the program causes the processor to switch and use one or more accounts for information for authenticating one user In the first service in which each user using the first service can view each other's posted content, the advertiser's account allows the advertiser's campaign to be posted. step (S100); identifying, among unspecified users who use the first service, users who have performed an executable operation in association with the advertiser's account in response to the advertiser's campaign posting; (S300), by transmitting information for accessing the advertiser's account in the second service where one account can be used for information for authenticating one user to the specified user's account, 2. A program for executing a step (S305) of providing the specified user with a privilege related to the campaign through the service of 2.

(Appendix 2)
The program according to (Appendix 1), wherein in the posting step (S100), a posting that does not include information for accessing the second service is posted as the campaign posting.

(Appendix 3)
In the providing step (S305), the information for accessing includes identification information for identifying the identified user, through the second service, information of the identified user's account in the second service; The program according to (Appendix 1) or (Appendix 2), which provides the specified user with a privilege related to the campaign by receiving the identification information.

(Appendix 4) In the step of providing (S305), if the specified user has already been provided with the privilege, the privilege is not provided to the specified user (Appendix 1) to (Appendix 3) program as described.

(Appendix 5) The information for access includes information for establishing a predetermined relationship between the identified user's account in the second service and the advertiser's account in the second service (Appendix 1) Or the program described in (Appendix 2).

(Appendix 6) In the step of providing benefits, the benefits are provided by receiving an operation from the user to set a predetermined relationship with the account of the advertiser in the second service, unless an operation to set a predetermined relationship is received. , which does not provide the user with a privilege.

(Appendix 7) In the step of providing a privilege, prompting the user to input predetermined information from the account of the advertiser in the second service, and receiving the input of the predetermined information from the user, providing the privilege Provided, the program according to (Appendix 5).

(Appendix 8) Execute the step (S301) of drawing a privilege for the specified user, and receive information indicating that a new predetermined relationship has been established in the second service through the second service. The program according to any one of (Supplementary Note 1) to (Supplementary Note 7), which raises the specified user's probability of winning the next privilege by a predetermined amount when the program is selected.

(Appendix 9)
When information indicating that a predetermined relationship has already been set in the second service is received through the second service by causing the specified user to execute the step of drawing a privilege (S301), the specified The program according to any one of (Appendix 1) to (Appendix 7), which increases the winning probability of the next privilege of the user who has been selected by a predetermined amount.

(Appendix 10)
The specified user is caused to execute a step (S301) of drawing a privilege, and through the second service, a predetermined relationship has already been set in the second service, and the function is restricted in the predetermined relationship. If information indicating that the function restriction has been lifted is received, the specified user's probability of winning the next privilege is increased by a predetermined amount (Appendix 1) to (Appendix 7). the program described in

(Appendix 11)
An information processing device (10) comprising a processor (11), wherein the processor is a first service capable of switching and using one or more accounts for information for authenticating one user, A step (S100) of causing the advertiser's account to post the advertiser's campaign in the first service in which each user using the first service can view posted contents, and posting of the advertiser's campaign. , of the unspecified users who use the first service, identifying a user who has performed an executable operation in association with the advertiser's account (S300); On the other hand, by sending information for accessing the advertiser's account in the second service where one account can be used for information for authenticating one user, the user specified through the second service can receive the campaign An information processing device that executes a step (S305) of providing a benefit related to.

(Appendix 12) A first service that allows a processor of a computer (for example, information processing device 10) having a processor (11) to switch between and use one or more accounts for information for authenticating one user. A step (S100) of causing the advertiser's campaign to be posted by the advertiser's account in the first service in which each user using the first service can view the content posted by each other; (S300) identifying a user who has performed an executable operation in association with the account of the advertiser among the unspecified users who use the first service in response to the posting of the campaign of Identified through the Second Service by sending information to the User's account to access the Advertiser's account on the Second Service where one account is available for information to authenticate the User; providing a user with a campaign benefit (S305).

Reference Signs List 1: information processing system 10: information processing device 11: processor 12: memory 13: storage 14: communication IF
15: input/output IF
20: Advertiser terminal 30: User terminal 40: First server 50: Second server 60: Network 110: Communication unit 120: Storage unit 121: Campaign participation history DB
122: User information DB
130 : Control unit 131 : Reception control unit 132 : Transmission control unit 133 : Posting unit 134 : Specifying unit 135 : Lottery unit 136 : Providing unit 200 : Post screen 201 : Posted article display unit 202 : Reply button 203 : Repost button 204 : Message button 210 : Application screen 211 : Posted article display section 212 : Application button 220 : Second service transition screen 221 : Display section 222 : Permission button 230 : Lottery result screen 231 : Display section

Claims (12)

A program for operating a computer comprising a processor, the program causing the processor to:
A first service that allows one or more accounts to be switched for use with respect to information for authenticating one user, wherein the contents posted by each user using the first service can be viewed by each other. causing the advertiser's account to post the advertiser's campaign in the first service;
identifying a user, among unspecified users who use the first service, who has performed an executable operation in association with the advertiser's account in response to the advertiser's campaign posting;
By transmitting information for accessing the advertiser's account in the second service where one account can be used for information for authenticating one user to the account of the specified user, providing benefits associated with the campaign to the identified users through the service;
The program that causes the to run. In the step of causing the posting, causing the posting of the campaign that does not include information for accessing the second service;
A program according to claim 1. In the providing step,
The information for accessing includes identification information for identifying the identified user,
providing benefits related to the campaign to the identified user by receiving, through the second service, information of the identified user's account in the second service and the identification information; 3. The program according to claim 1 or claim 2. 4. The program according to any one of claims 1 to 3, wherein in the providing step, if the identified user has already been provided with the privilege, the privilege is not provided to the specified user. 2. The information for accessing includes information for establishing a predetermined relationship between the identified user's account in the second service and the advertiser's account in the second service. Or the program according to claim 2. In the step of providing the privilege, the privilege is provided by accepting from the user an operation of setting the predetermined relationship with the advertiser's account in the second service;
6. The program according to claim 5, wherein said privilege is not provided to said user unless an operation for setting said predetermined relationship is accepted. In the step of providing the benefit, prompting the user to input predetermined information from the advertiser's account in the second service; 6. The program of claim 5, which provides benefits. causing the specified user to perform a step of drawing lots for the privilege;
When information indicating that the predetermined relationship is newly set in the second service is received through the second service, the specified user's winning probability of the next privilege is increased by a predetermined amount. A program according to any one of claims 1 to 7. causing the specified user to perform a step of drawing lots for the privilege;
When information indicating that the predetermined relationship has already been set in the second service is received through the second service, the specified user's winning probability of the next privilege is increased by a predetermined amount. A program according to any one of claims 1 to 7. causing the specified user to perform a step of drawing lots for the privilege;
When the predetermined relationship has already been set in the second service through the second service, and the function has been restricted in the predetermined relationship, the restriction on the function has been lifted. 8. The program according to any one of claims 1 to 7, wherein when information indicating is received, the specified user's probability of winning the next privilege is increased by a predetermined amount. An information processing device comprising a processor, wherein the processor
A first service that allows one or more accounts to be switched for use with respect to information for authenticating one user, wherein the contents posted by each user using the first service can be viewed by each other. causing the advertiser's account to post the advertiser's campaign in the first service;
identifying a user, among unspecified users who use the first service, who has performed an executable operation in association with the advertiser's account in response to the advertiser's campaign posting;
By transmitting information for accessing the advertiser's account in the second service where one account can be used for information for authenticating one user to the account of the specified user, providing benefits associated with the campaign to the identified users through the service;
Information processing device that executes A computer comprising a processor, said processor comprising:
A first service that allows one or more accounts to be switched for use with respect to information for authenticating one user, wherein the contents posted by each user using the first service can be viewed by each other. causing the advertiser's account to post the advertiser's campaign in the first service;
identifying a user, among unspecified users who use the first service, who has performed an executable operation in association with the advertiser's account in response to the advertiser's campaign posting;
By transmitting information for accessing the advertiser's account in the second service where one account can be used for information for authenticating one user to the account of the specified user, providing benefits associated with the campaign to the identified users through the service;
how to run.

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