JP2017117036A - Privilege granting device, privilege granting method, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To enhance an advertisement effect on a privilege granting side.SOLUTION: In a digital signage device 1, a control unit 23 obtains user information from a mobile terminal 3 by using a short-range wireless communication unit 34, and determines whether or not a user is a user who has evaluated company information on the basis of the obtained user information. If it is determined that the user is a user who has evaluated the company information, the control unit changes a privilege granting condition for a privilege granting service on the basis of the evaluation.SELECTED DRAWING: Figure 5

Description

  The present invention relates to a privilege granting device, a privilege granting method, and a program.

  2. Description of the Related Art Conventionally, a server device that varies a winning probability when a specific item is provided to a user by lottery based on user information has been proposed (for example, see Patent Document 1).

JP 2014-239707 A

  However, the lottery in the server device of Patent Document 1 only gives a privilege to the user who has won the lottery and has not been able to enhance the advertising effect of the company on the privilege granting side for other general users. .

  The subject of this invention is improving the advertising effect by the side of privilege provision.

In order to solve the above-described problem, the privilege granting apparatus according to claim 1 is
User information acquisition means for acquiring user information;
Determination means for determining whether or not the user indicated by the user information is a user who has evaluated the company information based on the user information acquired by the user information acquisition means;
Condition determining means for changing a privilege granting condition based on the evaluation performed by the user when the determining means determines that the user is a user who has evaluated the company information;
It is characterized by providing.

  According to the present invention, the advertising effect on the privilege grant side can be enhanced.

It is a figure which shows the example of whole structure of the privilege provision system in this embodiment. It is a block diagram which shows the functional structure of the digital signage apparatus of FIG. It is a figure which shows schematic structure of the screen part of FIG. It is a block diagram which shows the functional structure of the portable terminal of FIG. It is a flowchart which shows the privilege provision process performed by the control part of FIG.

  Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following embodiment, the case where the privilege grant apparatus according to the present invention is applied to the digital signage apparatus 1 will be described as an example. The present invention is not limited to the illustrated example.

[Composition of privilege grant system 100]
FIG. 1 is a diagram showing an overall configuration of a privilege grant system 100 according to an embodiment of the present invention. The privilege grant system 100 is a system that grants a privilege to a user by lottery.

  As shown in FIG. 1, the privilege grant system 100 includes a digital signage device 1, an SNS (Social Networking Service) server 2, and a mobile terminal 3. The digital signage device 1 and the SNS server 2 and the SNS server 2 and the mobile terminal 3 can be connected to each other via a communication network N including a wired LAN (Local Area Network), a wireless LAN, a mobile communication network, the Internet, and the like. . The number of each device is not particularly limited.

[Configuration of Digital Signage Device 1]
FIG. 2 is a block diagram showing a main control configuration of the digital signage apparatus 1. FIG. 3 is a front view showing a schematic configuration of the screen unit 22 of FIG.
The digital signage apparatus 1 is an apparatus that is arranged in a store or the like and gives a privilege to a user (customer) by lottery. As shown in FIG. 1, the digital signage apparatus 1 includes a projection unit 21 that irradiates content image light, and a screen unit 22 that receives the image light emitted from the projection unit 21 at the back and projects it onto the front. Yes.

First, the projection unit 21 will be described.
The projection unit 21 includes a control unit 23, a projector 24, a storage unit 25, and a communication unit 26. The projector 24, the storage unit 25, and the communication unit 26 are connected to the control unit 23 as shown in FIG.

  The control unit 23 includes a CPU that executes various programs stored in the program storage unit 251 of the storage unit 25 to perform predetermined calculations and control of each unit, and a memory that is a work area when the program is executed. (Both not shown). The control unit 23 executes various processes including a privilege grant process described later in cooperation with the program. The control unit 23 functions as a determination unit, a condition change unit, and a privilege grant unit in cooperation with a program stored in the program storage unit 251.

  The projector 24 is a projection device that converts the image data output from the control unit 23 into image light and irradiates the image data toward the screen unit 22. For example, the projector 24 performs a display operation by individually turning on / off each tilt angle of a plurality of micromirrors arranged in an array (in the case of XGA, horizontal 1024 pixels × vertical 768 pixels) at high speed. A DLP (Digital Light Processing) (registered trademark) projector using a DMD (digital micromirror device), which is a display element that forms a light image with the reflected light, is applicable.

  The storage unit 25 is configured by an HDD (Hard Disk Drive), a nonvolatile semiconductor memory, or the like. The storage unit 25 is provided with a program storage unit 251 as shown in FIG. The program storage unit 251 stores a system program executed by the control unit 23, a processing program for executing various processes including a privilege granting process described later, data necessary for executing these programs, and the like. ing.

  The storage unit 25 is provided with a company account storage unit 252, a user evaluation storage unit 253, a privilege granting condition storage unit 254, and the like.

  The company account storage unit 252 stores an SNS account (an SNS account provided by the SNS server 2) of a company that provides a privilege providing service to the user (referred to as a privilege providing service providing company) by the digital signage device 1.

  The user evaluation storage unit 253 stores information on at least an SNS account of a user who has made a positive evaluation with respect to the privilege providing service providing company within a predetermined period. That is, a user who made a positive post (for example, “Like” on Facebook (registered trademark) or retweeted on Twitter (registered trademark)) in response to a post on the SNS by a company that provides a privilege grant service within a predetermined period. At least information on the SNS account is stored. In addition, it is good also as memorize | storing posting date, the content of posting, etc. matched with an SNS account.

  The privilege grant condition storage unit 254 stores a winning probability in a lottery performed when a privilege is granted.

  The communication unit 26 includes a modem, a router, a network card, and the like, and performs communication with an external device connected to the communication network N.

Next, the screen unit 22 will be described.
As shown in FIG. 3, the screen unit 22 includes an image forming unit 27 and a pedestal 28 that supports the image forming unit 27.

  The image forming unit 27 is formed by laminating a film-like Fresnel lens on a single translucent plate 29 formed in a human shape such as an acrylic plate, which is disposed so as to be substantially orthogonal to the image light irradiation direction. The rear screen projection film screen 291 and a film 292 on which a person is printed in advance are attached. The projector 24 projects an image on the area where the film screen 291 of the image forming unit 27 is pasted. In addition, it is good also as a structure which stuck the film screen 291 to the translucent board 29 whole, and also projects a person. The image forming unit 27 and the projector 24 described above constitute display means.

  The pedestal 28 is provided with a button-type operation unit 32, a sound output unit 33 such as a speaker for outputting sound, a short-range wireless communication unit 34, a printer 35, and the like.

  The operation unit 32 includes a plurality of operation buttons, detects a press signal of the operation button, and outputs it to the control unit 23.

  The short-range wireless communication unit 34 has a wireless communication function by NFC (Near Field Communication) or the like, and performs data transmission / reception with the mobile terminal 3 by performing short-range wireless communication with the mobile terminal 3. The short-range wireless communication unit 34 functions as a user information acquisition unit and an output unit.

  The printer 35 performs printing on a sheet in accordance with an instruction from the control unit 23 and outputs it from the discharge port 351. The printer 35 functions as output means.

  The operation unit 32, the audio output unit 33, the short-range wireless communication unit 34, and the printer 35 are connected to the control unit 23 as shown in FIG.

[Configuration of SNS server 2]
The SNS server 2 is a server that provides a predetermined SNS such as Facebook (registered trademark) or Twitter (registered trademark). The SNS server 2 has a user management database that stores an SNS account of a business user or an individual user and information related to a user having the SNS account in association with each other. In addition, the SNS server 2 includes an SNS account, post information (post date / time and post content) from a user having the SNS account, post information of other users for the post (an SNS account of other users, a post date, A posting management database for storing posting contents and the like); The SNS server 2 provides post information stored in the post management database to a user who has logged in using an SNS account.

[Configuration of mobile terminal 3]
FIG. 4 is a block diagram illustrating a main control configuration of the mobile terminal 3. The mobile terminal 3 is a terminal having a communication function such as a smartphone or a mobile phone carried by a customer of the store, and as shown in FIG. 4, a control unit 301, a storage unit 302, an operation unit 303, and a display unit 304. , A communication unit 305, a short-range wireless communication unit 306, and the like.

  The control unit 301 includes a CPU that executes various programs stored in the program storage unit 321 of the storage unit 302 to perform predetermined calculations and control of each unit, and a memory that serves as a work area when the program is executed. (Both not shown). The control unit 301 executes various processes in cooperation with a program stored in the program storage unit 321 of the storage unit 302.

  The storage unit 302 is configured by a nonvolatile semiconductor memory or the like. The storage unit 302 is provided with a program storage unit 321 as shown in FIG. The program storage unit 321 stores system programs and application programs executed by the control unit 301, data necessary for executing these programs, and the like. The application program stored in the program storage unit 321 includes benefits such as an application program for posting to the SNS provided by the SNS server 2 and displaying the posting, and data communication with the digital signage device 1. An application program for receiving the grant service is included.

  The storage unit 302 is provided with a user information storage unit 322. The mobile terminal 3 stores user information including an SNS account, name, age, sex, and the like in the SNS server 2 of the user of the mobile terminal 3.

  The operation unit 303 includes various function keys, accepts pressing input of each key by the user, and outputs the operation information to the control unit 301. The operation unit 303 includes a touch panel or the like in which transparent electrodes are arranged in a grid pattern so as to cover the surface of the display unit 304, detects a position pressed with a finger or a touch pen, and uses the position information as operation information. Output to the control unit 301.

  The display unit 304 is configured by an LCD (Liquid Crystal Display) or the like, and performs various displays on the screen in accordance with a display control signal from the control unit 301.

  The communication unit 305 is connected to the communication network N wirelessly and communicates with an external device connected to the communication network N.

  The short-range wireless communication unit 306 includes a wireless antenna and an IC chip, has a wireless communication function such as NFC, and performs data transmission / reception with the digital signage device 1.

[Operation of privilege grant system 100]
Next, operation | movement of the privilege provision system 100 is demonstrated.
The privilege providing service providing company acquires the SNS account (one for the company or one for the digital signage device 1) of the company in the SNS server 2, and the company with the acquired SNS account. Posts advertisements (company information) for products handled by.

  When posting is made from the privilege granting service providing company, the SNS server 2 associates the SNS account of the privilege granting service providing company with the posting information (posting date and content) by the privilege granting service providing company. To remember. In addition, when a posting is made on a post made by a privilege providing service provider from a mobile terminal 3 or a PC (Personal Computer), the SNS server 2 displays the post information (the SNS account of the user who made the post, the posting date and time). , The posting contents, etc.) are stored in the posting management database in association with the SNS account of the privilege providing service providing company and the original posting information by the company.

The control unit 23 of the digital signage apparatus 1 of the store transmits the SNS account of the privilege providing service providing company stored in the company account storage unit 252 to the SNS server 2 through the communication unit 26, and the SNS account is used within the predetermined period. The SNS account of the user who has made a positive posting with respect to the posted posting is acquired and stored in the user evaluation storage unit 253.
In addition, the digital signage apparatus 1 gives a privilege to the user who holds the mobile terminal 3 by lottery.

  In FIG. 5, the flowchart of the privilege provision process performed in the digital signage apparatus 1 is shown. The privilege granting process is executed by cooperation of the control unit 23 and the program stored in the program storage unit 251 when the digital signage device 1 is turned on.

  First, the control unit 23 accesses the SNS server 2 through the communication unit 26, acquires information on at least an SNS account of a user who has made a positive evaluation with respect to the privilege providing service providing company within a predetermined period, and performs user evaluation. The information stored in the storage unit 253 is updated (step S1). For example, the control unit 23 reads out the SNS account stored in the company account storage unit 252 and transmits the SNS account to the SNS server 2 through the communication unit 26, and affirms the SNS posting by the transmitted SNS account within a predetermined period. SNS account information is acquired from the SNS server 2 for a user who made a post (such as “Like” on Facebook (registered trademark) or retweeted on Twitter (registered trademark)).

  Next, the control unit 23 causes the image forming unit 27 to display an initial screen (step S2). The initial screen is, for example, a screen on which a message such as “If you hold the mobile terminal, you can participate in the lottery” is displayed.

Next, the control unit 23 determines whether or not the mobile terminal 3 is detected in the communication area by the short-range wireless communication unit 34 (step S3).
If the short-range wireless communication unit 34 determines that the portable terminal 3 is not detected in the communication area (step S3; NO), the control unit 23 returns to step S1.

  When it is determined that the mobile terminal 3 is detected in the communication area by the short-range wireless communication unit 34 (step S3; YES), the control unit 23 receives the user information storage unit from the mobile terminal 3 via the short-range wireless communication unit 34. The user information stored in 322 is acquired (step S4). The user information acquired here includes at least the SNS account of the user of the mobile terminal 3.

  Next, the control unit 23 searches the user evaluation storage unit 253 for an SNS account included in the user information acquired from the mobile terminal 3 (step S5).

  When the SNS account included in the user information acquired from the mobile terminal 3 does not exist in the user evaluation storage unit 253 (step S6; NO), the control unit 23 allows the user of the mobile terminal 3 to provide the privilege providing service providing company. It is determined that the user has not made a positive evaluation, lottery is performed under the privilege grant conditions stored in the privilege grant condition storage unit 254 (step S7), and the process proceeds to step S10. For example, the bonus granting condition storage unit 254 stores a winning probability for each premium (or for each discounted product), and the control unit 23 performs a lottery with the winning probability.

When the SNS account included in the user information acquired from the mobile terminal 3 is present in the user evaluation storage unit 253 (step S6; YES), the control unit 23 confirms that the user of the mobile terminal 3 has received the privilege grant service providing company. It is determined that the user has made a general evaluation, the privilege granting condition is changed to a condition favorable to the user (step S8), lottery is performed with the changed privilege granting condition (step S9), and step S10 is performed. Transition.
In step S8, for example, the control unit 23 changes the winning probability to be higher than the winning probability stored in the privilege grant condition storage unit 254. In addition, for example, when a plurality of prizes (or discounted products) are prepared and a winning probability is set for each, the winning probability of at least one premium (or discounted product) is increased. The privilege grant conditions stored in the privilege grant condition storage unit 254 are changed. Also, for example, if user information including the user's gender and / or age is acquired in step S4, a premium (or a discounted product) that increases the winning probability based on the user's gender and / or age, etc. ) May be determined. For example, when the user is a woman, the privilege granting condition may be changed so that the winning probability of the product for women is increased. In addition, the number of lotteries (usually once) may be increased, and the winner may be selected once the winner has been won. In addition, the winning probability and the number of times of lottery may be changed according to the number of times that the user has made a positive contribution to the contribution of the privilege providing service providing company.

In step S10, the control unit 23 determines whether or not the lottery result has been won (step S10).
When it is determined that the lottery result has been won (step S10; YES), the control unit 23 outputs privilege information (step S11) and returns to step S1.
In the output of privilege information in step S11, for example, the control unit 23 causes the printer 35 to print a prize redemption ticket for the selected prize (or a discount coupon ticket for the selected commodity) and output it from the outlet 351. Alternatively, a message such as “Congratulations on winning. Please hold the mobile terminal 3 over” is displayed on the image forming unit 27, and the prize of the prize selected for the mobile terminal 3 by the short-range wireless communication unit 34 is displayed. It is good also as transmitting a voucher (or a discount coupon ticket of the elected goods). Alternatively, if the mobile terminal 3 is configured to include a barcode reader such as a QR code (registered trademark), a QR code indicating information on a gift voucher (or a discount coupon ticket of the selected product) is displayed on the image forming unit 27 or A bar code may be displayed and read by the mobile terminal 3.

On the other hand, when it is determined that the result of the lottery is a loss (step S10; NO), the control unit 23 displays on the image forming unit 27 that the selection is lost (step S12), and returns to step S1.
While the power source of the digital signage apparatus 1 is ON, the control unit 23 repeatedly executes the processes of step S1 to step S12.

  As described above, according to the digital signage device 1, the control unit 23 acquires user information from the portable terminal 3 by the short-range wireless communication unit 34, and the user is on the communication network N based on the acquired user information. In the SNS server 2, it is determined whether or not the user has made a positive posting (that is, a positive evaluation) with respect to the posting of the privilege grant service provider, and the user is positive for the privilege grant service provider If it is determined that the user has made an evaluation, the privilege granting condition of the privilege granting service is changed to an advantageous condition based on the evaluation.

  Therefore, it is possible to promote a positive evaluation of the company information of the privilege providing service providing company on the communication network, and to enhance the advertising effect of the company on the privilege providing side with respect to other general users. Moreover, it becomes possible to give a privilege on conditions favorable by the user who contributed to the privilege provision service provision company.

  Further, for example, by acquiring user information from the user's mobile terminal 3 by the short-range wireless communication unit 34 and changing the privilege granting condition, the user goes to a store where the digital signage device 1 is installed. Can be encouraged.

  In addition, for example, for a user who has made a positive evaluation with respect to the company information of the privilege providing service providing company on the communication network, the user can communicate by increasing the winning probability of the lottery performed when the privilege is granted. It is possible to promote the positive evaluation of the company information of the privilege providing service providing company on the network.

  In addition, for example, by increasing the number of lotteries performed when granting a privilege to a user who has made a positive evaluation on the company information of the privilege granting service provider on the communication network, the user can Thus, positive evaluation can be promoted with respect to the company information of the privilege providing service providing company.

  Further, for example, by changing the privilege granting condition based on the sex and / or age information included in the user information acquired from the mobile terminal 3, the privilege granting condition suitable for the user's individual can be changed. .

  Moreover, it becomes possible by giving a privilege to a user based on privilege grant conditions to give a privilege more advantageously by the user who contributed to the privilege provision service provision company.

  In addition, the description content in the said embodiment is a suitable example of the digital signage apparatus 1 which concerns on this invention, and is not limited to this.

For example, in the above embodiment, in the digital signage device 1, an SNS account of a user who has made a positive evaluation with respect to the company information of the privilege providing service providing company in advance is acquired from the SNS server 2, and the user evaluation storage unit 253. When the user information is acquired from the mobile terminal 3, the control unit 23 determines the mobile terminal based on the user information acquired from the mobile terminal 3 and the SNS account stored in the user evaluation storage unit 253. It is determined whether or not the user 3 is a user who has made a positive evaluation with respect to the company information of the privilege providing service providing company in the SNS server 2, but a specific function for realizing a function as a determination unit The technique is not limited to this.
For example, when user information is acquired from the mobile terminal 3, the control unit 23 transmits the SNS account included in the acquired user information to the SNS server 2 by the communication unit 26, and the user of the SNS account is within a predetermined period. It is good also as inquiring whether it is a user who performed positive evaluation with respect to the company information of a privilege provision service provision company. Then, based on the response from the SNS server 2, it is determined whether or not the user of the mobile terminal 3 is a user who has made a positive evaluation with respect to the company information of the privilege providing service providing company in the SNS server 2. It is good.

  Moreover, in the said embodiment, privilege grant conditions are changed into favorable conditions based on the positive evaluation with respect to the user who performed positive contribution (evaluation) with respect to the company information of the privilege grant service providing company However, the privilege granting conditions may be changed even for a user who has made a negative post (evaluation) to the company information of the privilege granting service provider. In this case, for example, the control unit 23 sets the user information (SNS account) on the posting contents (that is, evaluation) made by the user from the SNS server 2 within a predetermined period of time for a posting of the privilege providing service providing company. And is stored in the user evaluation storage unit 253. When the user information is acquired from the mobile terminal 3, the control unit 23 refers to the user evaluation storage unit 253, and the user of the mobile terminal 3 determines the user information acquired from the mobile terminal 3. When it is determined whether or not the user has evaluated the company information of the privilege providing service providing company, and it is determined that the user has performed the evaluation, the user evaluation storage unit 253 acquires the information from the portable terminal 3 The privilege granting condition may be changed based on the posted content (that is, evaluation), the number of evaluations, etc. stored with the user information.

  Moreover, in the said embodiment, although demonstrated taking the case where the user information of the user who is going to receive privilege provision service was acquired from the portable terminal 3 by near field communication, it is not limited to this, For example, digital signage The apparatus 1 is configured to include a barcode reader, and a user who intends to receive a privilege grant service by reading a QR code (registered trademark) or barcode indicating user information displayed on the mobile terminal 3 with the barcode reader. User information may be acquired.

  Moreover, in the said embodiment, based on the user information acquired from the portable terminal 3 in the digital signage apparatus 1, the user of the portable terminal 3 is positive with respect to the company information of a privilege provision service provision company in the SNS server 2. Although the case where it was determined whether it was a user who performed evaluation and the lottery is performed by changing the privilege granting condition based on the determination result has been described as an example, the system configuration of the privilege granting system is not limited to this. For example, when a lottery server connected to the digital signage device 1 is provided and user information is acquired from the mobile terminal 3 in the digital signage device 1, the acquired user information is transmitted to the lottery server, and the mobile terminal 3 It is determined whether or not the user is a user who has evaluated the company information of the privilege providing service providing company in the SNS server 2, and based on the evaluation when it is determined that the user has performed the evaluation. It is good also as performing lottery by changing privilege grant conditions. And it is good also as transmitting a lottery result to the digital signage apparatus 1, and outputting a lottery result and privilege information from the digital signage apparatus 1. FIG.

Moreover, in the said embodiment, based on the user information acquired from the portable terminal 3 in the digital signage apparatus 1, the user of the portable terminal 3 is positive with respect to the company information of a privilege provision service provision company in the SNS server 2. Although it has been explained by taking as an example the case where it is determined whether or not the user has made an evaluation and the bonus granting condition is changed based on the judgment result and the lottery is performed, the influence value for the bonus granting service provider company by advertisement for each user May be used to change the privilege granting conditions. For example, it is desired that companies disseminate information on new product advertisements more quickly. In the SNS server 2 or the digital signage device 1 or the like, the user who has obtained the time when the privilege granting service providing company has posted the company information and has made a positive evaluation on the posting within a predetermined time from there It is also conceivable to add the influence value and store the user influence value for each user. When a predetermined threshold value is set in advance and a user having a user influence value equal to or higher than the threshold value is positively evaluated for the company information, the privilege grant condition is changed more advantageously than usual. It is possible to accelerate the user's positive evaluation on the company information of the privilege providing service providing company on the communication network.
For example, the storage unit 25 of the digital signage apparatus 1 is provided with an influence value storage unit that stores an influence value with respect to the user's privilege grant service provider in association with the user's SNS account. When acquiring an SNS account of a user who has made a positive evaluation with respect to the privilege granting service provider from 2, the bonus granting service provider has posted the company information within a predetermined time. The SNS account of the user who performed positive evaluation on the posting is acquired, and the influence value corresponding to the SNS account in the influence value storage unit is added. When changing the privilege granting condition, the control unit 23 reads the influence value corresponding to the user to whom the privilege is granted from the influence value storage unit, and if the read influence value is equal to or greater than a predetermined threshold value, the privilege granting is performed. The conditions are changed more advantageously than usual.

  Moreover, although the digital signage apparatus 1 in the said embodiment demonstrated as what displays an image by projecting an image on a screen from a projector, it assumes that it has other display apparatuses, such as a liquid crystal display and a plasma display, for example. Also good.

  In addition, the detailed configuration and detailed operation of the digital signage apparatus can be changed as appropriate without departing from the spirit of the invention.

Although several embodiments of the present invention have been described, the scope of the present invention is not limited to the above-described embodiments, but includes the scope of the invention described in the claims and equivalents thereof.
The invention described in the scope of claims attached to the application of this application will be added below. The item numbers of the claims described in the appendix are as set forth in the claims attached to the application of this application.
[Appendix]
<Claim 1>
User information acquisition means for acquiring user information;
Determination means for determining whether or not the user indicated by the user information is a user who has evaluated the company information based on the user information acquired by the user information acquisition means;
Condition determining means for changing a privilege granting condition based on the evaluation performed by the user when the determining means determines that the user is a user who has evaluated the company information;
A privilege granting device comprising:
<Claim 2>
2. The privilege granting apparatus according to claim 1, wherein the company information is an advertisement provided by a company that provides a privilege granting service by the privilege granting apparatus.
<Claim 3>
The privilege granting apparatus according to claim 1 or 2, wherein the evaluation is a positive evaluation with respect to the company information.
<Claim 4>
An influence value storage means for storing an influence value for the company related to the company information of the user indicated by the user information in association with the user information;
An adding means for adding an influence value corresponding to the user stored in the influence value storage means when the user has evaluated the company information;
The privilege granting device according to any one of claims 1 to 3, further comprising:
<Claim 5>
The addition means adds an influence value corresponding to the user when the user evaluates the company information within a predetermined period after the company information is posted. The privilege grant apparatus as described in.
<Claim 6>
The condition changing unit reads and reads out an influence value corresponding to the user from the influence value storage unit when the determining unit determines that the user has evaluated the company information. The privilege granting apparatus according to claim 4 or 5, wherein a privilege grant condition is changed based on the influence value.
<Claim 7>
The said user information acquisition means acquires the said user information by near field communication from the said user's terminal device, The privilege provision apparatus as described in any one of Claims 1-6 characterized by the above-mentioned.
<Claim 8>
The privilege granting device according to any one of claims 1 to 7, wherein the privilege granting condition is a winning probability of a lottery performed when granting a privilege.
<Claim 9>
The privilege granting device according to any one of claims 1 to 7, wherein the privilege granting condition is the number of lotteries performed when granting a privilege.
<Claim 10>
The user information includes gender and / or age information of the user,
The said condition change means further changes the said privilege provision conditions based on the sex and / or age information contained in the user information acquired by the said user information acquisition means. The privilege provision apparatus as described in any one of these.
<Claim 11>
The privilege provision apparatus as described in any one of Claims 1-10 provided with the privilege provision means which provides a privilege to the said user based on the said privilege provision conditions.
<Claim 12>
The privilege granting device according to claim 11, wherein the privilege granting unit grants a privilege to a user who has won a lottery.
<Claim 13>
The privilege granting device according to claim 11 or 12, wherein the privilege granting unit outputs privilege information indicating the content of the privilege to be given to the user by an output unit.
<Claim 14>
The privilege granting apparatus according to claim 13, wherein the output means outputs the privilege information to the mobile terminal of the user by short-range wireless communication.
<Claim 15>
A privilege granting method performed by a privilege granting device comprising user information acquisition means for acquiring user information,
A determination step of determining whether or not the user indicated by the user information is a user who performed evaluation on company information based on the user information acquired by the user information acquisition means;
A condition changing step of changing a privilege granting condition based on an evaluation performed by the user when the user is determined to be a user who evaluated the company information in the determination step;
The privilege granting method characterized by including.
<Claim 16>
A computer used in a privilege granting device provided with user information acquisition means for acquiring user information,
A determination unit that determines whether the user indicated by the user information is a user who has evaluated the company information based on the user information acquired by the user information acquisition unit;
Condition changing means for changing a privilege granting condition based on the evaluation performed by the user when the determining means determines that the user is a user who has evaluated the company information,
Program to function as.

DESCRIPTION OF SYMBOLS 100 privilege provision system 1 digital signage apparatus 2 SNS server 3 portable terminal 21 projection part 22 screen part 23 control part 24 projector 25 storage part 251 program storage part 252 company account storage part 253 user evaluation storage part 254 privilege provision condition storage part 26 communication Unit 27 image forming unit 28 pedestal 29 translucent plate 32 operation unit 33 audio output unit 34 short-range wireless communication unit 35 printer 301 control unit 302 storage unit 321 program storage unit 322 user information storage unit 303 operation unit 304 display unit 305 communication unit 306 Short-range wireless communication unit

Claims (16)

User information acquisition means for acquiring user information;
Determination means for determining whether or not the user indicated by the user information is a user who has evaluated the company information based on the user information acquired by the user information acquisition means;
Condition determining means for changing a privilege granting condition based on the evaluation performed by the user when the determining means determines that the user is a user who has evaluated the company information;
A privilege granting device comprising:   2. The privilege granting apparatus according to claim 1, wherein the company information is an advertisement provided by a company that provides a privilege granting service by the privilege granting apparatus.   The privilege granting apparatus according to claim 1 or 2, wherein the evaluation is a positive evaluation with respect to the company information. An influence value storage means for storing an influence value for a company related to the company information of the user indicated by the user information in association with user information;
An adding means for adding an influence value corresponding to the user stored in the influence value storage means when the user has evaluated the company information;
The privilege granting device according to any one of claims 1 to 3, further comprising:   The addition means adds an influence value corresponding to the user when the user evaluates the company information within a predetermined period after the company information is posted. The privilege grant apparatus as described in.   The condition changing unit reads and reads out an influence value corresponding to the user from the influence value storage unit when the determining unit determines that the user has evaluated the company information. The privilege granting apparatus according to claim 4 or 5, wherein a privilege grant condition is changed based on the influence value.   The said user information acquisition means acquires the said user information by near field communication from the said user's terminal device, The privilege provision apparatus as described in any one of Claims 1-6 characterized by the above-mentioned.   The privilege granting device according to any one of claims 1 to 7, wherein the privilege granting condition is a winning probability of a lottery performed when granting a privilege.   The privilege granting device according to any one of claims 1 to 7, wherein the privilege granting condition is the number of lotteries performed when granting a privilege. The user information includes gender and / or age information of the user,
The said condition change means further changes the said privilege provision conditions based on the sex and / or age information contained in the user information acquired by the said user information acquisition means. The privilege provision apparatus as described in any one of these.   The privilege provision apparatus as described in any one of Claims 1-10 provided with the privilege provision means which provides a privilege to the said user based on the said privilege provision conditions.   The privilege granting device according to claim 11, wherein the privilege granting unit grants a privilege to a user who has won a lottery.   The privilege granting device according to claim 11 or 12, wherein the privilege granting unit outputs privilege information indicating the content of the privilege to be given to the user by an output unit.   The privilege granting apparatus according to claim 13, wherein the output means outputs the privilege information to the mobile terminal of the user by short-range wireless communication. A privilege granting method performed by a privilege granting device comprising user information acquisition means for acquiring user information,
A determination step of determining whether or not the user indicated by the user information is a user who performed evaluation on company information based on the user information acquired by the user information acquisition means;
A condition changing step of changing a privilege granting condition based on an evaluation performed by the user when the user is determined to be a user who evaluated the company information in the determination step;
The privilege granting method characterized by including. A computer used in a privilege granting device provided with user information acquisition means for acquiring user information,
A determination unit that determines whether the user indicated by the user information is a user who has evaluated the company information based on the user information acquired by the user information acquisition unit;
Condition changing means for changing a privilege granting condition based on the evaluation performed by the user when the determining means determines that the user is a user who has evaluated the company information,
Program to function as.

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