JP2008282136A - Social networking service providing device, providing method and providing program - Google Patents

Social networking service providing device, providing method and providing program Download PDF

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Publication number
JP2008282136A
JP2008282136A JP2007124474A JP2007124474A JP2008282136A JP 2008282136 A JP2008282136 A JP 2008282136A JP 2007124474 A JP2007124474 A JP 2007124474A JP 2007124474 A JP2007124474 A JP 2007124474A JP 2008282136 A JP2008282136 A JP 2008282136A
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sns
network
member
mobile terminal
via
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JP2007124474A
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Japanese (ja)
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Hiroichi Tsubosato
博一 坪郷
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Nec Mobiling Ltd
Necモバイリング株式会社
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Priority to JP2007124474A priority Critical patent/JP2008282136A/en
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Application status is Pending legal-status Critical

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Abstract

An object of the present invention is to improve the convenience of SNS members and improve the value of SNS as an advertising medium.
In a social network service (SNS) providing device 10 that can be used from a mobile terminal 40 of a member, a location information acquisition unit 21 acquires the location of the mobile terminal 40, and a store information transmission unit 22 detects the location and the location. Store information around the location is transmitted to the mobile terminal 40 according to the SNS in which the member is participating.
[Selection] Figure 1

Description

  The present invention relates to an apparatus, a providing method, and a providing program for a social networking service, and more particularly, to an apparatus, a providing method, and a providing program for a social networking service based on location information of members.

  A social networking service (SNS) is a web community established for the purpose of expanding new friendships by introducing friends to each other. SNS provided by MySpace in the US and mixi in Japan are rapidly increasing the number of members.

  In the conventional SNS, when accessing the SNS via the login screen, a customized My Page for each member is displayed. Since My Page is the first page displayed after login, it is the starting point when members use SNS. In many cases, various information such as a diary of a friend and bulletin board update information of a community in which he / she participates is aggregated and displayed on the My Page.

  In addition, as a terminal for communication via the Internet, a mobile terminal such as a mobile phone has been widely used instead of a conventional fixed terminal (for example, a desktop PC). Patent Document 1 discloses a system that distributes an advertisement to a portable terminal when the distance between the portable terminal and a store where advertisement distribution is desired is within a predetermined distance based on the portable characteristics of the portable terminal. It is disclosed.

JP 2006-279182 A

  In the case of an SNS having many members, the SNS provider can continue the business by Internet advertising charges or billing to the members. However, in order for subsequent SNS providers with few members to increase the number of members, it is necessary to differentiate from conventional SNSs and provide attractive services for members and companies.

  Conventionally, the My Page provided to members has a problem that it is not convenient because only limited information such as information on the SNS community in which each member participates is displayed.

  Further, the advertisement distribution system based on the position information disclosed in Patent Document 1 has a problem that the effect as an advertisement is poor because the customer segment is unspecified.

  Therefore, it is an issue to improve the value of SNS as an advertising medium while improving the convenience of SNS members.

  An SNS providing apparatus according to a first aspect of the present invention is an SNS providing apparatus that provides one or more social network services (SNS) that can participate via a network from a mobile terminal of a member, A location acquisition unit that acquires the location of the mobile terminal via the network, and store information transmission that transmits store information around the location to the mobile terminal via the network according to the category of the SNS in which the member participates And a section.

  The SNS providing apparatus according to the first development mode includes a my page update unit that displays the store information on the member's my page.

  When the positions of the mobile terminals of a plurality of members participating in the SNS of the same category are included within a predetermined distance, the SNS providing apparatus of the second development form transmits that fact to each mobile terminal via the network. A friend information transmission unit is provided.

  The SNS providing apparatus according to the third development mode is characterized by including a point granting unit that gives points to the member in accordance with the use frequency of the provided content.

  The SNS providing apparatus of the fourth development form transmits a questionnaire requested by a company to members who participate in an SNS of a predetermined category via the network, and analyzes a result of analyzing the returned questionnaire. It is characterized by comprising a questionnaire execution unit that transmits to the company via a network.

  An SNS providing method according to a second aspect of the present invention is an SNS providing method for providing one or more social network services (SNS) that can participate via a network from a mobile terminal of a member, Obtaining the position of the mobile terminal via the network, and transmitting store information around the position to the mobile terminal via the network according to the category of the SNS in which the member participates. It is characterized by that.

  A SNS providing method according to a fifth development mode includes a step of displaying the store information on the member's My Page.

  In the SNS providing method of the sixth development form, when the positions of the mobile terminals of a plurality of members participating in the SNS of the same category are included within a predetermined distance, the fact is transmitted to each mobile terminal via the network. Including a process.

  A SNS providing method according to a seventh development mode includes a step of giving points to the member in accordance with a use frequency of provided content.

  In the SNS providing method of the eighth development form, the questionnaire requested by the company is transmitted to the members participating in the SNS of a predetermined category via the network, and the result of analyzing the returned questionnaire is analyzed. The method includes a step of transmitting to the company via a network.

  The SNS providing program according to the third aspect of the present invention includes a process for providing one or more social network services (SNS) that can participate via a network from a mobile terminal of a member. An SNS providing program to be executed by a computer, the process of acquiring the location of the mobile terminal via the network, and store information around the location according to the SNS category in which the member participates via the network And transmitting the data to the mobile terminal.

  An SNS providing program according to a ninth development mode is characterized by causing a computer to execute a process of displaying the store information on the member's My Page.

  When the mobile terminal positions of a plurality of members who participate in the SNS of the same category are included within a predetermined distance, the SNS providing program of the tenth development form transmits that fact to each mobile terminal via the network. The processing is executed by a computer.

  An SNS providing program according to an eleventh development mode is characterized by causing a computer to execute a process of giving points to the member in accordance with a use frequency of provided content.

  The SNS providing program according to the twelfth development mode transmits a questionnaire requested by a company to members participating in an SNS of a predetermined category via the network, and analyzes a result of analyzing the returned questionnaire. It is characterized by causing a computer to execute processing to be transmitted to the company via a network.

  With the SNS providing system, the providing method, and the providing program according to the present invention, the convenience of SNS members can be improved and the value of the SNS as an advertising medium can be improved.

  This is because SNS members can acquire nearby store information according to their hobbies and preferences based on the participating SNS and location information, and stores that place advertisements on SNS are hobbies or preferences and This is because an advertisement can be effectively distributed to a customer segment limited by position information.

  An SNS providing system according to an embodiment of the present invention will be described in detail with reference to the drawings.

  Referring to FIG. 1, the SNS providing system includes an SNS providing device 10, a member portable terminal 40, a store terminal 50, a company terminal 60, and the Internet 70, and the SNS providing device 10 includes an SNS server 20 and a storage device 30. .

  The SNS server 20 includes a position information acquisition unit 21, a store information transmission unit 22, a my page update unit 23, a friend information transmission unit 24, a point assignment unit 25, and a questionnaire execution unit 26.

  Furthermore, the storage device 30 includes a member DB 31, a store DB 32, and a questionnaire DB 33.

  The member can access the SNS providing apparatus 10 via the Internet 70 by the member portable terminal 40 used by the member.

  The position information acquisition unit 21 acquires the position information of the member portable terminal 40 based on the GPS function provided in the member portable terminal 40, and stores it in the member DB 31 in association with the member ID.

  Referring to FIG. 2A, the member DB 31 records the SNS in which each member participates, its category, and the current location of the member in association with the member ID. The member location information is, for example, latitude and longitude acquired by GPS.

  Referring to FIG. 2A, the member DB 31 records the participation SNS “Pachinko”, the category “gambling”, and the position “latitude P longitude Q” for the member with ID “A”, and the member with ID “B”. Participating SNS “Gourmet”, Category “Food & Drink”, Location “Latitude R Longitude S” are recorded, and Member “C” is recorded, Participating SNS “Pachislot”, Category “Gambling”, Location “Latitude T Longitude U” Has been.

  With reference to FIG. 2B, the store DB 32 records the category and location in association with the registered store ID.

  In the example of FIG. 2B, the category “gambling” and the position “latitude p longitude q” are recorded for the store with ID “a”, and the category “fashion” and the position “latitude r” are stored for the store with ID “b”. Longitude s ”is recorded.

  The store information transmitting unit 22 refers to the member DB 31 and the store DB 32, and when the pair of the records matches the category and the pair of the member and the store whose distance is included within a predetermined distance is detected. Corresponding store information is provided to the mobile terminal of the member.

  Referring to FIG. 2, when the distance between the member with ID “A” and the store with ID “a” is included within a predetermined distance, the store information transmission unit 22 applies ID to the mobile terminal of the member with ID “A”. Information on the store “a” is transmitted.

  The member can obtain peripheral store information based on the current position and the category of the SNS to which the member participates. On the other hand, the registered store stays close to the store and can effectively distribute advertisements to the customer segments narrowed down by the SNS category.

  Moreover, you may display said shop information on the corresponding member's my page by the my page update part 23. FIG.

  Thereby, when a member logs in to SNS, it becomes possible to acquire surrounding store information.

  When the friend information transmitting unit 24 refers to the member DB 31 and detects a pair of members whose categories match and the distance is included within a predetermined distance in each record, Provide location information for other applicable members.

  Referring to FIG. 2A, the member of ID “A” and the member of ID “C” both participate in the SNS category “gambling”, so the distance between these members is within a predetermined distance. In the case of the location information of the other members is transmitted to the mobile terminals of both members.

  This creates an opportunity for members of ID “A” and ID “C” to meet directly who share a hobby and taste.

  The point granting unit 25 gives points each time an SNS member uses content provided by the SNS. Points may be given each time content is used, or may be given in proportion to a member's SNS login time.

  It is preferable that the given points can be used in various pay contents provided by SNS.

  The point grant is a motivation for members to actively use SNS.

  The questionnaire execution unit 26 transmits the questionnaire requested by the company to the SNS member, accumulates and analyzes the returned questionnaire in the questionnaire DB 33, and transmits it to the company that requested the questionnaire.

  The questionnaire execution unit 26 preferably refers to the member DB 31 and transmits a questionnaire to members who participate in an SNS of a category that matches the customer segment of the company that requested the questionnaire.

  An embodiment of the present invention will be described with reference to FIGS.

  Referring to FIG. 3, the SNS provider provides an SNS using member location information. As an example, the SNS provider acquires the member's location information based on the GPS function or base station information of the member's mobile terminal.

  It is preferable that a person who wishes to newly register as a member of the SNS must be introduced by a person who has already registered as a member of the SNS. As a result, the security of the SNS site can be improved and order can be maintained.

  Registered members can access the SNS from their mobile terminals. The member participates in the registered SNS via a login screen (see FIG. 4A). After logging in, a personalized page customized for each participating SNS and each member is displayed. It is preferable that the setting of My Page can be changed by the member himself.

  On the My Page (see FIG. 4 (b)) on which all content menus are displayed, advertisements of local stores are displayed according to the location information of the member and the category of the participating SNS. If the member's logged-in SNS is “Pachinko SNS”, the “My Pachinko SNS” will be displayed on the My Page as an example. May be.

  Members use various SNS contents (My Page, Diary, Community, etc.). The SNS provider gives in-site money that can be used in the SNS every time the member uses the content. Referring to FIG. 4B, money “29800 points” is given by the member using the “self-introduction” function. The granted money is accumulated in the mobile wallet.

  If there are members nearby who participate in the same or similar SNS in the category, the SNS provider notifies each member's mobile terminal to that effect. Moreover, you may enable it to search such a member in my page (refer FIG.4 (b)).

  In-site money can also be purchased directly by members. Members use content such as games using the money in the site.

  The SNS provider conducts a questionnaire requested by a company for SNS members. Companies can pick up real-time needs from SNS members classified by specific hobbies and preferences. Further, the SNS provider transmits the result of analyzing the returned questionnaire to the company that requested the questionnaire.

  With the SNS providing apparatus according to the embodiment of the present invention, the SNS provider, member, store, and company can receive the following benefits.

  An SNS provider can maintain a highly used SNS, obtain site construction fees, higher advertising fees than conventional stores, and affiliate revenue from EC, and members use services from members The purchase price of the money in the site at the time of doing can be obtained, and a questionnaire fee can be obtained by conducting a company questionnaire to the SNS participant from the company.

  Regional stores can effectively distribute advertisements to members who are limited by location information such as GPS. In addition, it is possible to connect to EC as it is from the advertisement link and to sell products online.

Members can receive SNS services for free, and by using services such as the SNS community and diary, they can earn money on the site, and purchase avatar items using that money. Can participate in games,
It is possible to obtain information on local stores according to the location and hobbies of members, to get to know nearby SNS participants, and to use original My Pages that are displayed differently depending on the registered participating sites.

  A company can conduct a questionnaire on its own products to SNS members through an SNS provider. Because of the nature of the SNS community, advertising effects such as word-of-mouth can also be expected, so it is possible to carry out cost-effective announcement activities.

  In order to make SNS more active, incentives such as giving points according to the usage frequency may be given. Further, according to the balance of the given points, the member may be given a privilege such that the type of usable content increases and a rare (rare) avatar item can be used.

It is a block diagram of the SNS provision system which concerns on embodiment of this invention. It is a figure which shows an example of member DB (a) and store DB (b) recorded on the memory | storage device in the SNS provision system which concerns on embodiment of this invention. It is a data flow figure in the SNS provision system concerning an embodiment of the invention. It is a figure which shows an example of the login screen and my page which are displayed in the member portable terminal in the SNS provision system which concerns on embodiment of this invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 SNS provision apparatus 20 SNS server 21 Location information acquisition part 22 Store information transmission part 23 My page update part 24 Friend information transmission part 25 Point grant part 26 Questionnaire execution part 30 Storage device 31 Member DB
32 Store DB
33 Questionnaire DB
40 Member mobile terminal 50 Store terminal 60 Corporate terminal 70 Internet

Claims (15)

  1. An SNS providing device that provides one or more social network services (SNS) that can participate from a mobile terminal of a member via a network,
    A position acquisition unit for acquiring the position of the mobile terminal via the network;
    An SNS providing apparatus, comprising: a store information transmitting unit configured to transmit store information around the location to the mobile terminal via the network according to an SNS category in which the member participates.
  2.   The SNS providing device according to claim 1, further comprising a my page update unit that displays the store information on the member's my page.
  3.   When the mobile terminal positions of a plurality of members participating in the SNS of the same category are included within a predetermined distance, a friend information transmission unit is provided that transmits the information to each mobile terminal via the network. The SNS providing device according to claim 1 or 2.
  4.   The SNS providing device according to any one of claims 1 to 3, further comprising a point granting unit that gives points to the member according to a use frequency of the provided content.
  5.   Conducting a questionnaire to send a questionnaire requested by a company to members who participate in an SNS of a predetermined category via the network, and to send a result of analyzing the returned questionnaire to the company via the network The SNS providing apparatus according to any one of claims 1 to 4, further comprising a unit.
  6. An SNS providing method for providing one or more social network services (SNS) that can participate via a network from a mobile terminal of a member,
    Obtaining the position of the mobile terminal via the network;
    Transmitting the store information around the location to the mobile terminal via the network in accordance with the category of the SNS in which the member participates.
  7.   The SNS providing method according to claim 6, further comprising a step of displaying the store information on the member's My Page.
  8.   When the mobile terminal positions of a plurality of members participating in the SNS of the same category are included within a predetermined distance, a step of transmitting the fact to each mobile terminal via the network is included. The SNS providing method according to 6 or 7.
  9.   The SNS providing method according to any one of claims 6 to 8, further comprising a step of giving points to the member in accordance with a use frequency of the provided content.
  10.   Transmitting a questionnaire requested by a company to members participating in an SNS of a predetermined category via the network, and transmitting a result of analyzing the returned questionnaire to the company via the network. The SNS providing method according to any one of claims 6 to 9, further comprising:
  11. An SNS providing program for causing a computer provided in an SNS providing apparatus to execute a process of providing one or more social network services (SNS) that can participate via a network from a mobile terminal of a member,
    Processing for acquiring the position of the mobile terminal via the network;
    An SNS providing program that causes a computer to execute a process of transmitting store information around the location to the mobile terminal via the network according to an SNS category in which the member participates.
  12.   12. The SNS providing program according to claim 11, which causes a computer to execute a process of displaying the store information on the member's My Page.
  13.   When the mobile terminal positions of a plurality of members participating in the SNS of the same category are included within a predetermined distance, the computer is caused to execute a process of transmitting that fact to each mobile terminal via the network. The SNS providing program according to claim 11 or 12.
  14.   14. The SNS providing program according to claim 11, wherein the computer is caused to execute a process of giving points to the member according to a use frequency of the provided content.
  15.   A process of transmitting a questionnaire requested by a company to members participating in an SNS of a predetermined category via the network, and transmitting a result of analyzing the returned questionnaire to the company via the network. The SNS providing program according to any one of claims 11 to 14, wherein the program is executed by a computer.
JP2007124474A 2007-05-09 2007-05-09 Social networking service providing device, providing method and providing program Pending JP2008282136A (en)

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JP2013501302A (en) * 2009-08-03 2013-01-10 ウノモビ, インコーポレイテッド System and method for adding advertisements to a location based advertising system
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JP2014511521A (en) * 2011-02-01 2014-05-15 フェイスブック,インク. Ad-based location ranking for geosocial networking systems
JP2018506769A (en) * 2014-12-09 2018-03-08 フェイスブック,インク. Generating user notifications using beacons on online social networks
JP2018507458A (en) * 2014-12-09 2018-03-15 フェイスブック,インク. Generating user notifications using beacons on online social networks
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Cited By (10)

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JP2013501302A (en) * 2009-08-03 2013-01-10 ウノモビ, インコーポレイテッド System and method for adding advertisements to a location based advertising system
WO2011119859A2 (en) * 2010-03-24 2011-09-29 Hameed Khan Proximity-based social networking
WO2011119859A3 (en) * 2010-03-24 2012-01-19 Hameed Khan Proximity-based social networking
JP2014511521A (en) * 2011-02-01 2014-05-15 フェイスブック,インク. Ad-based location ranking for geosocial networking systems
WO2013139287A1 (en) * 2012-03-21 2013-09-26 腾讯科技(深圳)有限公司 Method and system for acquiring user content
JP2018506769A (en) * 2014-12-09 2018-03-08 フェイスブック,インク. Generating user notifications using beacons on online social networks
JP2018507458A (en) * 2014-12-09 2018-03-15 フェイスブック,インク. Generating user notifications using beacons on online social networks
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JP2018106726A (en) * 2014-12-09 2018-07-05 フェイスブック,インク. Generating user notifications using beacons on online social networks
JP2018529151A (en) * 2015-07-29 2018-10-04 ワン キム ソン Online advertising method using advertising website

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