TWM602674U - Financial advertising processing equipment - Google Patents

Abstract

A financial advertisement processing equipment includes a client device and a bank host. The client device is provided with a display screen, and the display screen is used for displaying an advertisement display interface. The bank terminal host includes an advertisement information processor and a network transmission interface, and the network transmission interface is electrically connected to the advertisement information processor and communicatively connected to the client device. The advertisement information processor is used to selectively transmit financial transaction competition information and reward point ranking information to the client device, wherein when the client device receives the financial transaction competition information and reward point ranking information, the advertisement display interface is used to display the financial transaction competition Information and reward points ranking information.

Description

Financial advertising processing equipment

This model relates to a financial advertising information processing equipment.

At present, most financial institutions use posters or advertisements to present the current financial preferential information of financial institutions. This kind of marketing method is simply to promote specific financial transactions. However, this kind of promotion method is often made by marketers based on analyzing the consumption habits of specific ethnic groups, such as students, teachers, office workers, middle-aged people, or silver-haired people. However, consumption habits are certainly related to ethnic groups, but even people in the same ethnic group have different consumption habits. Even the same person in different emotions will produce different consumer behaviors. Therefore, if marketing activities are designed solely from targeting specific consumer groups, although certain effects can be obtained, the marketing effects cannot be maximized.

With the popularity of mobile communication devices and the rapid development of the Internet, the promotion of financial services through financial marketing equipment such as Internet text messages or telephone interviews has become the most popular marketing model for manufacturers. Usually, only users who have direct contact with the marketing content will know the relevant product information in these marketing models to decide whether to apply or purchase. Due to lack of clear motivation, few users will inform or forward these financial preferential messages to other users. As a result, it consumes a lot of hardware resources and software information, which is very inefficient compared to the situation where the marketing benefits obtained are disproportionate.

In view of this, there is a need for a marketing advertisement processing device with high efficiency.

The present model is to provide a financial advertisement processing equipment, which provides financial advertisement data with the least quantified hardware resources and software resources, and obtains marketing benefits with higher efficiency.

The financial advertisement processing equipment disclosed in the present invention includes a client device and a bank host. The client device is provided with a display screen, and the display screen is used to display an advertisement display interface. The bank terminal host includes an advertisement information processor and a network transmission interface, and the network transmission interface is electrically connected to the advertisement information processor and communicatively connected to the client device. The advertisement information processor is used for selectively transmitting financial transaction competition information and reward point ranking information to the client device. When the client device receives the financial transaction competition information and the bonus point ranking information, the advertisement display interface is used to display the financial transaction competition information and the bonus point ranking information.

The financial advertisement processing equipment disclosed in the present invention includes a client device and a bank host. The client device is provided with a display screen, and the display screen is used to display an advertisement display interface. The bank-side host includes an advertisement information processor, a network transmission interface, and a plurality of blockchain nodes, and the network transmission interface is electrically connected to the advertisement information processor and communicatively connected to the client device and the blockchain nodes . The advertisement information processor stores financial transaction competition information, and the blockchain nodes respectively store multiple reward point ranking information blocks. The combination of the reward point ranking information blocks is the reward point ranking information, and the advertisement information processor is used to selectively transmit the financial transaction competition information and the reward point ranking information to the client device. When the client device receives the financial transaction competition information and the reward point ranking information, the advertisement display interface is used to display the financial transaction competition information and the reward point ranking information.

With the new type of financial advertising processing equipment, there is no need to consume a lot of hardware resources and software resources to print a lot of promotional flyers and posters, and do not need to rely on a lot of manpower to conduct store visit promotions. Compared with the conventional sending of a large number of short messages containing financial advertising information, the new financial advertising processing equipment uses the combination of reward points ranking information and financial activity competition information, which can consume a small amount of hardware and software resources. , To achieve higher marketing benefits.

The above description of the content of the disclosure and the description of the following embodiments are used to demonstrate and explain the spirit and principle of the present model, and to provide a further explanation of the scope of the patent application of the present model.

The detailed features and advantages of the new model will be described in detail in the following embodiments. The content is sufficient to enable anyone familiar with the relevant skills to understand the technical content of the new model and implement it accordingly, and based on the content disclosed in this specification, the scope of patent application and the drawings. , Anyone who is familiar with relevant skills can easily understand the purpose and advantages of the present invention. The following embodiments further illustrate the viewpoints of the present invention in detail, but do not limit the scope of the present invention by any viewpoint.

Fig. 1 is a structural block diagram of a first embodiment of a financial advertisement processing device according to the present invention. As shown in FIG. 1, the financial advertisement processing equipment includes a client device 10 and a bank host 20, and the client device 10 is communicatively connected to the bank host 20. The client device 10 is, for example, a smart phone, a tablet computer, or a notebook computer, and the bank host 20 is, for example, a server or a cloud computer. The client device 10 has a central processing unit 11 and a display screen 12, and the central processing unit 11 is electrically connected to the display screen 12. The central processing unit 11 stores a financial institution communication application program, and the central processing unit 11 is used to execute the financial institution communication application program to make the display screen 12 display an advertisement display interface 13.

The bank-side host 20 includes an advertisement information processor 21 and a network transmission interface 22, and the network transmission interface 22 is electrically connected to the advertisement information processor 21 and communicatively connected to the central processing unit 11 of the client device 10. The central processing unit 11 is used to execute the financial institution communication application program to send a request signal S1 to the advertisement information processor 21, and the request signal S1 includes customer name information. The advertisement information processor 21 is provided with an access permission list 23, financial transaction competition information D1, and bonus point ranking information D2. The advertisement information processor 21 is used to determine whether the customer name information exists in the access permission list 23. When the advertisement information processor 21 determines that the customer name information exists in the access permission list 23, the advertisement information processor 21 is used to transmit financial transactions. The contest information D1 and the bonus point ranking information D2 are sent to the advertisement display interface 13 of the client device 10. The financial transaction contest information D1 includes, for example, the rules of the deposit amount contest, the transfer frequency contest, or the fund purchase frequency contest, and the award point ranking information D2 includes the bonus point ranking of all participants participating in the financial transaction contest. When the advertisement display interface 13 receives the financial transaction contest information D1 and the bonus point ranking information D2, the advertisement display interface 13 displays the financial transaction contest information D1 and the bonus point ranking information D2. Specifically, after the user installs the financial institution communication application on the client device 10, the central processing unit 11 actively sends a request message S1 to the advertisement information processor 21, as long as the user has a financial account in the financial institution, The advertisement information processor 21 actively records the user as a participant of the financial transaction competition, and then transmits the latest financial transaction competition information D1 and the reward point ranking information D2 to the advertisement display interface 13 according to a fixed period.

FIG. 2 is a schematic diagram of the use state of the advertisement display interface 13 of FIG. 1. As shown in FIG. 2, the advertisement display interface 13 includes a first information field 131 and a second information field 132 adjacent to each other. When the advertisement display interface 13 receives the financial transaction competition information D1 and the bonus point ranking information D2, the first information field 131 and the second information field 132 respectively display the financial transaction competition information D1 and the bonus point ranking information D2.

FIG. 3 is a block diagram of the structure of the second embodiment of the financial advertisement processing equipment according to the present invention. As shown in FIG. 3, the financial advertisement processing equipment further includes a mail server 30, and the client device 10 and the bank host 20 are communicatively connected to the mail server 30, and the mail server 30 is provided with an electronic device of the client device 10. Mailbox 301. The advertisement information processor 21 has a reward point threshold D3 and stores a cumulative reward point D4 on the client device 10, and the advertisement information processor 21 is used to determine whether the cumulative reward point D4 on the client device 10 reaches the reward. Point threshold D3. When the advertising information processor 21 confirms that the accumulated reward points D4 reaches the reward point threshold D3, the advertising information processor 21 is used to send a reminder email E1 to the email box 301, where the reminder email E1 includes the user’s Redeem your reward points for cash or prizes and a text message of the pickup number for cash or prizes.

FIG. 4 is a structural block diagram of a third embodiment of the financial advertisement processing device according to the present invention, and FIG. 5 is a schematic diagram of the use state of the financial advertisement processing device in FIG. 4. As shown in FIGS. 4 and 5, the difference between the third embodiment of FIG. 4 and the second embodiment of FIG. 3 is as follows. When the advertising information processor 21 confirms that the cumulative bonus point D4 reaches the bonus point threshold D3, The advertisement information processor 21 is used for sending a confirmation email E2 to the email box 301, wherein the confirmation email E2 includes a name field E21, a contact number field E22, and a reply button E23. When the name field E21 and the contact phone field E22 are filled in the user's name and phone number and the reply button E23 is triggered, the central processing unit 11 is used to send a reply email E3 to the advertisement information processor 21. The advertisement information processor 21 is used to send a reminder email E1 to the client device 10 according to the reply email E3, where the reminder email E1 contains information that the user can exchange for cash or prizes and withdraw cash or prizes through the accumulated reward points The text message of the pickup number.

FIG. 6 is a structural block diagram of a fourth embodiment of the financial advertisement processing device according to the present invention. As shown in FIG. 6, the financial advertisement processing device further includes a social network host 40, and the social network host There are 40 different social network accounts C1~CK. The client device 10 is communicatively connected to the social website host 40, and the client device 10 is used to transmit the financial transaction competition information D1 and the reward point ranking information D2 to the social website accounts C1 according to a trigger signal. CK. Specifically, when the client device 10 receives the financial transaction competition information D1 and the bonus point ranking information D2 from the bank-side host 20, the financial transaction competition information D1 and the reward points ranking information D2 can be uploaded through a group website (such as Facebook or Line). The reward point ranking information D2 is shared with other friends.

Fig. 7 is a structural block diagram of the fifth embodiment of the financial advertisement processing equipment drawn according to the present invention. The difference between FIG. 7 and FIG. 1 is as follows. The bank-side host further includes a plurality of blockchain nodes 24A~24B. The network transmission interface 22 is electrically connected to the advertising information processor 21 and communicatively connected to the blocks The link nodes 24A-24B and the client device 10. The advertisement information processor 21 stores a financial transaction competition information D1. The blockchain nodes 24A-24B respectively store a plurality of reward points ranking information blocks D21~D22, and the reward points ranking information blocks D21~D22 The combination is a bonus point ranking information D2. When the advertisement information processor 21 determines that the customer name information exists in the access permission list 23, the advertisement information processor 21 is used to transmit the financial transaction competition information D1 and the bonus point ranking information D2 to the advertisement display interface 13 of the client device 10. Since it is necessary to obtain the authentication signal of all remaining blockchain nodes to tamper with the data in any blockchain node, the data stored in each blockchain node cannot be easily changed, effectively increasing the reward points The degree of confidentiality and reliability of the ranking information.

It is understandable that the mail server 30 of FIG. 3 can also be combined with the financial advertisement processing equipment of FIG. 7 to form a new embodiment, and the signal transmission mechanism between the advertisement information processor 21 and the central processing unit 11 of FIG. The financial advertisement processing device in FIG. 7 constitutes a new embodiment, and the social network host 40 in FIG. 6 can also be combined with the financial advertisement processing device in FIG. 7 to constitute a new embodiment.

With the new type of financial advertising processing equipment, there is no need to consume a lot of hardware resources and software resources to print a lot of promotional flyers and posters, and do not need to rely on a lot of manpower to conduct televised promotions. Compared with the conventional sending of a large number of newsletters that record financial advertising information, this new type of financial advertising processing uses a combination of reward points ranking information and financial activity competition information, while consuming a small amount of hardware and software resources. Can achieve higher marketing benefits.

Although the present invention is disclosed in the foregoing embodiments as above, it is not intended to limit the present invention. Without departing from the spirit and scope of this new model, all changes and modifications made are within the scope of patent protection of this new model. For the scope of protection defined by this model, please refer to the attached scope of patent application.

10: Client device 11: Central Processing Unit 12: display screen 13: Advertising display interface 131: The first information field 132: Second information field 20: Bank-side host 21: Advertising Information Processor 22: Network transmission interface 23: Access allowed list 24A~24B: Blockchain nodes 30: mail server 301: Email mailbox 40: Social web hosting S1: Request signal D1: Financial trading competition information D2: Reward points ranking information D21~D22: Reward points ranking information block E1: Reminder email E2: Confirmation email E21: Name field E22: Contact phone field E23: Reply button E3: Reply to email C1~CK: Social website account

Fig. 1 is a block diagram showing the structure of a financial advertisement processing device according to the first embodiment of the present invention. FIG. 2 is a schematic diagram of the use state of the advertisement display interface of FIG. 1. FIG. 3 is a block diagram of the structure of the second embodiment of the financial advertisement processing equipment according to the present invention. Fig. 4 is a structural block diagram of a third embodiment of the financial advertisement processing equipment according to the present invention. Fig. 5 is a schematic diagram of the state of use of the financial advertisement processing equipment of Fig. 4. Fig. 6 is a structural block diagram of a fourth embodiment of the financial advertisement processing equipment according to the present invention. Fig. 7 is a structural block diagram of the fifth embodiment of the financial advertisement processing equipment drawn according to the present invention.

10: Client device

11: Central Processing Unit

12: display screen

13: Advertising display interface

20: Bank-side host

21: Advertising Information Processor

22: Network transmission interface

23: Access allowed list

S1: Request signal

D1: Financial trading competition information

D2: Reward points ranking information

Claims (10)

A financial advertisement processing equipment includes: a client device with a display screen for displaying an advertisement display interface; and a bank-side host including an advertisement information processor and a network transmission interface. The channel transmission interface is electrically connected to the advertisement information processor and communicatively connected to the client device. The advertisement information processor is used to selectively transmit a financial transaction contest information and a reward point ranking information to the client device; When the client device receives the financial transaction contest information and the bonus point ranking information, the advertisement display interface displays the financial transaction contest information and the bonus point ranking information. The financial advertisement processing device described in claim 1 further includes a social network host, the social network host has a plurality of different social network accounts, the client device is communicatively connected to the social network host, and The client device is used for transmitting the financial transaction competition information and the reward point ranking information to the social website accounts according to a trigger signal. The financial advertisement processing equipment according to claim 1, further comprising a mail server, the client device and the bank-side host are communicatively connected to the mail server, and the mail server is provided with an electronic device related to the client device. Mailbox, the advertisement information processor has a reward point threshold and a cumulative reward point of the client device, the advertisement information processor is used to determine whether the cumulative reward point reaches the reward point threshold, when the advertisement information When the processor confirms that the accumulated reward points reach the reward point threshold, the advertisement information processor sends a reminder email to the email mailbox. The financial advertisement processing equipment according to claim 1, further comprising a mail server, the client device and the bank-side host are communicatively connected to the mail server, the mail server is provided with an email mailbox, and the advertisement information is processed The device is provided with a reward point threshold and a cumulative reward point of the client device. The advertisement information processor is used to determine whether the cumulative reward point reaches the reward point threshold, and when the advertisement information processor confirms the cumulative reward point When the number reaches the reward point threshold, the advertising information processor sends a confirmation email to the email box, and the client device is used to send a reply email to the advertising information processor according to the confirmation email. The data processor is used for sending a reminder email to the email mailbox according to the reply email. The financial advertisement processing equipment according to claim 1, wherein the advertisement information processor is provided with an allowed access list, and the client device is used to send a request signal to the advertisement information processor, and the request signal includes customer name information , The advertising information processor is used to determine whether the customer name information exists in the access permission list. When the customer name information exists in the access permission list, the advertising information processor sends the financial transaction competition information and the reward Point ranking information to the client device. A financial advertisement processing equipment includes: a client device with a display screen for displaying an advertisement display interface; and a bank-side host including an advertisement information processor, a network transmission interface, and a plurality of A blockchain node, the network transmission interface is electrically connected to the advertisement information processor and is communicatively connected to the client device and the blockchain nodes, the advertisement information processor stores a financial transaction competition information, the areas Block chain nodes respectively store multiple reward point ranking information blocks. The combination of these reward point ranking information blocks is a reward point ranking information. The advertising information processor is used to selectively transmit the financial transaction competition information and the The reward point ranking information is sent to the client device; wherein when the client device receives the financial transaction competition information and the reward point ranking information, the advertisement display interface is used to display the financial transaction competition information and the reward point ranking Information. The financial advertisement processing device described in claim 6 further includes a social network host, the social network host has a plurality of different social network accounts, the client device is communicatively connected to the social network host, and The client device is used for transmitting the financial transaction competition information and the reward point ranking information to the social website accounts according to a trigger signal. The financial advertisement processing equipment according to claim 6, further comprising a mail server, the client device and the bank-side host are communicatively connected to the mail server, and the mail server is provided with an electronic device related to the client device. Mailbox, the advertisement information processor has a reward point threshold and a cumulative reward point of the client device, the advertisement information processor is used to determine whether the cumulative reward point reaches the reward point threshold, when the advertisement information When the processor confirms that the accumulated reward points reach the reward point threshold, the advertisement information processor sends a reminder email to the email mailbox. The financial advertisement processing equipment according to claim 6, further comprising a mail server, the client device and the bank-side host are communicatively connected to the mail server, the mail server is provided with an email mailbox, and the advertisement information is processed The device is provided with a reward point threshold and a cumulative reward point of the client device. The advertisement information processor is used to determine whether the cumulative reward point reaches the reward point threshold, and when the advertisement information processor confirms the cumulative reward point When the number reaches the reward point threshold, the advertising information processor sends a confirmation email to the email box, and the client device is used to send a reply email to the advertising information processor according to the confirmation email. The data processor is used for sending a reminder email to the email mailbox according to the reply email. The financial advertisement processing equipment according to claim 6, wherein the advertisement information processor has an allowed access list, and the client device is used to send a request signal to the advertisement information processor, and the request signal includes a customer name information , The advertising information processor is used to determine whether the customer name information exists in the access permission list. When the customer name information exists in the access permission list, the advertising information processor sends the financial transaction competition information and the reward Point ranking information to the client device.

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