JP2020057221A - Information processing method, information processing device, and program - Google Patents

Abstract

To provide an information processing method and the like, capable of classifying a plurality of users based on unique user information for each user.SOLUTION: An information acquisition section provided in a user terminal analyzes data that is processed within the user terminal, for acquiring unique user information of the user terminal. A computer collects each of the unique user information from the information acquisition sections provided in a plurality of user terminals. Then, the computer extracts prescribed users based on the collected plurality of unique user information.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information processing method, an information processing device, and a program.

  2. Description of the Related Art In recent years, with the spread of networks such as the Internet, advertising and promotional activities using networks have been performed. In Patent Literature 1, each user is classified based on user information such as age, gender, place of residence, and the like, and the advertisement effect of each advertisement content is acquired for each classified user layer. A device for extracting optimal advertisement content has been proposed. In the device disclosed in Patent Literature 1, the user layer to which each advertisement content is to be distributed is narrowed down based on the advertisement effect for each user layer, so that the advertisement content can be distributed to the user layer where a high advertisement effect is obtained.

JP-A-176-177536

  In the device of Patent Literature 1, advertisement content is randomly distributed to each user, and an advertisement effect is calculated according to a user's reaction to each advertisement content. Therefore, in order to acquire the advertising effect of each advertisement, it is necessary to distribute the advertising content to each user. Further, in the device of Patent Literature 1, users are classified using user information such as age, gender, place of residence, and the like. When the users are classified, the characteristics, personalities, ideas, hobbies, behavioral tendencies, and purchasing tendencies of the users are classified. It is difficult to use user-specific information such as

  The present invention has been made in view of such circumstances, and an object of the present invention is to provide an information processing method and the like capable of classifying a plurality of users based on information unique to each user. It is in.

  The information processing method according to an aspect of the present disclosure collects the user-specific information from an information acquisition unit that is provided in the user terminal and that acquires user-specific information by analyzing data processed in the user terminal. Then, the computer executes a process of extracting a predetermined user based on the user-specific information of the plurality of users collected from the plurality of user terminals.

  According to an aspect of the present disclosure, user-specific information can be collected, and each user can be classified based on the user-specific information.

FIG. 2 is a schematic diagram illustrating a configuration example of an information processing system. FIG. 3 is a block diagram illustrating a configuration example of a user terminal. It is a schematic diagram which shows the structural example of a unique information DB. FIG. 4 is a block diagram illustrating functions of an information acquisition unit. It is a schematic diagram which shows the example of a conversation screen by text data. FIG. 3 is a block diagram illustrating a configuration example of a server. It is a schematic diagram which shows the example of a structure of a user information DB. It is a block diagram showing the example of composition of a company server. It is a flowchart which shows the procedure of a user registration process. It is a schematic diagram which shows the example of a user registration screen. It is a flowchart which shows the procedure of a storage process of a user's unique information. It is a flowchart which shows the procedure of the determination process which a server performs. It is a flowchart which shows the procedure of the information provision processing by a server. It is a schematic diagram which shows the example of a conversation screen in a user terminal. It is a flowchart which shows the procedure of the information provision processing by a server. It is a schematic diagram which shows the example of a screen in a company server.

  Hereinafter, an information processing method, an information processing device, and a program according to the present disclosure will be described in detail with reference to the drawings illustrating the embodiments.

  FIG. 1 is a schematic diagram illustrating a configuration example of an information processing system. The information processing system 100 according to the present embodiment is a system capable of collecting information unique to a large number of users. The information processing system 100 according to the present embodiment includes a server (information processing device) 10, a large number of user terminals 20, and a company server 30, and mutually transmits and receives information via a network N such as the Internet. Further, the information processing system 100 of the present embodiment includes a block chain 40, and the block chain 40 is connected to the network N. The server 10 is a server computer or a personal computer, and may be provided in plurals, may be realized by a plurality of virtual machines provided in one device, or may be realized by using a cloud server. Is also good. The user terminal 20 is, for example, a smartphone, a tablet terminal, a personal computer, a portable game machine, or the like. The company server 30 is, for example, a server computer or a personal computer, but a terminal device such as a smartphone or a tablet terminal may be used.

  The block chain 40 is configured by a plurality of nodes, and is a distributed ledger technology or a distributed network. The block chain 40 stores data by generating a unit of data called a block at regular time intervals and linking it like a chain. The blockchain 40 is managed autonomously by using a peer-to-peer network and a distributed time stamp server. By storing the data in a chain, once the data in the block is stored, the data cannot be changed retrospectively. The block chain 40 may be either a public type or a private type.

  In the information processing system 100 of the present embodiment, the user terminal 20 performs a process of acquiring user-specific information of a user of the terminal itself, a process of storing the acquired user-specific information, and transmitting the acquired information to the server 10. The server 10 performs a process of collecting user-specific information of each user from many user terminals 20, a process of storing the collected user-specific information in the blockchain 40, and the like. In addition, the server 10 performs a process of searching for information requested by the user terminal 20 or the enterprise server 30 or a user based on user-specific information of a plurality of users stored in the blockchain 40.

  FIG. 2 is a block diagram illustrating a configuration example of the user terminal 20. The user terminal 20 includes a control unit 21, a storage unit 22, an information acquisition unit 23, a processing unit 24, an input unit 25, an output unit 26, a communication unit 27, and the like. These units are mutually connected via a bus. I have. The control unit 21 includes one or a plurality of processors such as a central processing unit (CPU), a micro-processing unit (MPU), or a graphics processing unit (GPU). The control unit 21 performs various information processing and control processing to be performed by the user terminal 20 by appropriately executing the control program 22P stored in the storage unit 22.

  The storage unit 22 includes a random access memory (RAM), a flash memory, a hard disk, a solid state drive (SSD), and the like. The storage unit 22 stores in advance a control program 22P executed by the control unit 21 and various data necessary for executing the control program 22P. Further, the storage unit 22 temporarily stores data and the like generated when the control unit 21 executes the control program 22P. The data stored in the storage unit 22 includes a unique information DB 22a in which information unique to the user of the user terminal 20 is stored. The information unique to the user is acquired by the information acquiring unit 23 analyzing various data processed in the user terminal 20 as described later, and is stored in the unique information DB 22a. The control program 22P and data stored in the storage unit 22 in advance are acquired from an external device via the communication unit 27 and stored in the storage unit 22, for example. When the user terminal 20 includes a reading unit that reads information stored in the portable storage medium, the control program 22P and data may be read from the portable storage medium and stored in the storage unit 22. The unique information DB 22a may be stored in an external storage device connected to the user terminal 20, or may be stored in a storage device that can communicate with the user terminal 20 via the network N.

  FIG. 3 is a schematic diagram illustrating a configuration example of the unique information DB 22a. Various information (user-specific information) regarding the user of the user terminal 20 is stored in the unique information DB 22a. The unique information DB 22a has columns of information ID, information content, permission / prohibition of permission, and unique information (user-specific information), and stores permission / prohibition of permission and unique information in association with the information ID and information content. The information ID and the information content are information registered in advance in the unique information DB 22a, the information ID is identification information assigned to each piece of unique information stored in the unique information DB 22a, and the information content is information of each unique information. Indicates the content and type. The disclosure permission / prohibition is information indicating whether to permit or reject disclosure of each unique information to another user. For example, when performing user registration in order to use a service provided by the server 10, whether to permit or reject disclosure of each piece of unique information is set by the user, and registered by the control unit 21. The unique information is user-specific information acquired by the information acquisition unit 23, and is stored or updated by the control unit 21 each time the information acquisition unit 23 acquires various unique information. In the unique information DB 22a, if the content of the unique information corresponding to each information ID is clear, the unique information DB 22a does not need to provide the information content column.

  The unique information DB 22a illustrated in FIG. 3 includes, as information unique to the user, attributes including age, gender, etc., address, company name, annual income, commuting route, company title, colleague information, boss information, and the like. Workplace information, spouse / lover information, family information including family structure, favorite food, favorite drinks, food preference information including favorite fruits, favorite things / like things, dislike Hobby information including things that are disliked / disliked, things that are of concern, information about pets, etc. are registered. Also, in the unique information DB 22a, words that are happy, angry, words that frequently appear in chats and the like are registered. In addition, information on the user's inner surface, such as personality, personality, and attitude, is also registered in the unique information DB 22a. Further, in the unique information DB 22a, an action history and an action tendency including a place where the user went, a purchase history and a purchase tendency including a purchased product, an SNS (Social Network Service) registered as a member, and other users registered as followers SNS, and information (such as the number of followers) of other users whose SNS is registered as a follower are also registered. The registration content of the unique information DB 22a is not limited to these, and is configured to be able to register various information about the user.

  The information acquiring unit 23 detects user-specific information by performing data analysis on various data processed in the user terminal 20, and acquires the detected user-specific information. The information acquisition unit 23 includes a dialog processing unit 231. The dialogue processing unit 231 has a dialogue engine 23a, and performs a dialogue with the user using the dialogue engine 23a. The dialogue engine 23a, for example, understands the input user's intention from information input as text data or the like and outputs appropriate response information. For example, K is an AI engine manufactured by Intelligent Machines Amaze You Co., Ltd. -Laei can be used. The information obtaining unit 23 obtains user-specific information from the contents of the dialog when the dialog processing unit 231 is interacting with the user using the dialog engine 23a. The dialogue engine 23a has an algorithm for deriving user-specific information from user attribute information, action (purchase) history, values information, thinking tendency, and the like. The information acquiring unit 23 can also acquire user-specific information from data to be processed when each unit of the processing unit 24 is performing a process. The processing performed by the information acquisition unit 23 will be described later.

  The input unit 25 receives an operation input by the user and sends a control signal corresponding to the operation content to the control unit 21. Further, the input unit 25 may have a configuration in which a microphone is provided and a voice input via the microphone is received. The output unit 26 outputs various types of information according to instructions from the control unit 21. The output unit 26 has a display unit such as a liquid crystal display and an organic EL display, and displays information according to an instruction from the control unit 21 on the display unit. The output unit 26 has a speaker, and outputs information according to an instruction from the control unit 21 as sound from the speaker. The display unit of the input unit 25 and the output unit 26 may be a touch panel configured integrally. The microphone of the input unit 25 and the speaker of the output unit 26 may be built in the user terminal 20 or may be externally connected to the user terminal 20 via a cable or the like. Further, the microphone and the speaker may be a headset configured integrally.

  The communication unit 27 is an interface for connecting to the network N by wireless communication, for example, and transmits and receives information to and from an external device via the network N. Note that the communication unit 27 may be configured to be connected to the network N by wired communication.

  The processing unit 24 includes a chat processing unit 24a, a browser processing unit 24b, and the like. Each unit of the processing unit 24 may be realized by the control unit 21 executing the control program 22P stored in the storage unit 22, for example, or a part of them may be realized by a dedicated hardware circuit. Good. The chat processing unit 24a transmits and receives various data such as text data (character data), voice data, and image data to and from the other user terminals 20 via the network N. The browser processing unit 24b performs a process for browsing a website via the network N. The processing unit 24 may include, in addition to these units, for example, a wallet processing unit that performs deposit / withdrawal processing of electronic money or virtual currency, a schedule management unit that manages a user's schedule, and the like. The processing unit 24 includes various units having various functions realized by the control unit 21 executing various software installed on the user terminal 20.

  Next, the function of the information acquisition unit 23 of the user terminal 20 will be described. The information acquisition unit 23 is realized by the control unit 21 executing a control program 22P (application program) stored in the storage unit 22, for example. FIG. 4 is a block diagram showing the function of the information acquisition unit 23. The information acquisition unit 23 has, in addition to the interaction processing unit 231, functions of a process detection unit 235, a data extraction unit 236, a unique information acquisition unit 237, a storage processing unit 238, and an information output unit 239.

  The interaction processing unit 231 includes an input information receiving unit 232, a response information generation unit 233, and a response information output unit 234. The input information receiving unit 232 receives information input from the user via the input unit 25. The input information receiving unit 232 receives, for example, input information based on character data (text data) or input information based on voice data. The response information generation unit 233 generates response information to the input information received by the input information reception unit 232 using the dialogue engine 23a. When the input information receiving unit 232 receives the input information based on the voice data, the response information generating unit 233 converts the voice data into text data, and generates corresponding response information based on the text data. The response information output unit 234 outputs the response information generated by the response information generation unit 233 from the output unit 26. The response information generation unit 233 generates response information based on, for example, text data, and the response information output unit 234 displays the response information based on the text data on the display unit of the output unit 26. Note that the response information output unit 234 may convert the response information based on the text data into voice data, and output the voice from the speaker of the output unit 26.

  The user can have a conversation with the dialog processing unit 231 using text data or voice data by performing the above-described processing by the dialog processing unit 231. Note that the interaction processing unit 231 can set a predetermined character (character), and the response information output unit 234 is configured to output response information using the set character. For example, it is possible to set a gentle female character, a gentle male character, a grandpa or grandmother-like character, a severe mother-like character, and the like, and output the same response information in a manner according to the set character. Is done. For example, the response information output unit 234 changes the ending or the end of the sentence of the response information generated by the response information generating unit 233 to a mode according to the set character and outputs the changed mode. Further, an image corresponding to the set character may be displayed on the display unit of the output unit 26, and the response information may be output while displaying a moving image in which the character related to the displayed image is talking. A conversation with the character displayed on the terminal 20 can be enjoyed.

  FIG. 5 is a schematic diagram showing an example of a conversation screen using text data. In the conversation screen shown in FIG. 5, the conversation content issued by the conversation processing unit 231 is displayed on the left side, and the conversation content input by the user of the user terminal 20 is displayed on the right side. The conversation screen shown in FIG. 5 displays an input field 25a where the user inputs a message via the input unit 25, and a confirmation button for confirming the message input to the input field 25a. In the example shown in FIG. 5, the dialogue processing unit 231 outputs a message “Please tell us your name”, and the user inputs “OOOOO” through the input unit 25 in response to this message. I have. As a result, the response information generation unit 233 obtains “XXX” as the information of the user's name by the dialogue engine 23a. When the user inputs “25 years old” in response to the message “How old is it?” Output by the dialogue processing unit 231, the response information generation unit 233 causes the dialogue engine 23 a to output the user's age information. As 25 years old.

  As described above, the response information generation unit 233 generates the response information to the input information received by the input information reception unit 232 by the dialog engine 23a, and acquires the user-specific information included in the input information by the dialog engine 23a. be able to. Therefore, the conversation processing unit 231 acquires information unique to the user from the contents of the conversation with the user while performing conversation processing with the user. The response information generation unit 233 sends the user-specific information acquired by the dialogue engine 23a to the storage processing unit 238.

  The storage processing unit 238 stores, in the unique information DB 22a, information unique to the user (unique information) acquired from the conversation content with the user by the interaction processing unit 231 (the response information generating unit 233). The storage processing unit 238 specifies an information ID corresponding to the user-specific information acquired by the interaction processing unit 231 and stores the acquired information as unique information corresponding to the identified information ID. Note that the storage processing unit 238 may overwrite and save the acquired user-specific information, or may accumulate it as time-series data together with the acquisition date and time.

  The information acquisition unit 23 also acquires user-specific information from data to be processed in each unit of the processing unit 24. The process detection unit 235, the data extraction unit 236, and the unique information acquisition unit 237 perform a process of acquiring user-specific information from data to be processed when each unit of the processing unit 24 is performing a process. First, the processing detection unit 235 detects whether any of the processing units 24 has started executing the processing. For example, the processing detection unit 235 detects whether the chat processing unit 24a or the browser processing unit 24b has started processing. The processing detection unit 235 starts the processing by the chat processing unit 24a or the browser processing unit 24b according to whether or not the user has input an instruction to activate the chat processing unit 24a or the browser processing unit 24b via the input unit 25. Whether or not it may be detected. When the processing detection unit 235 detects that any of the processing units has started processing, the data extraction unit 236 extracts data to be processed by this processing unit. For example, when detecting that the chat processing unit 24a has started processing, the data extraction unit 236 extracts data transmitted and received by the chat processing unit 24a to and from another user terminal 20. When detecting that the browser processing unit 24b has started the process, the data extraction unit 236 extracts the website browsed by the browser processing unit 24b.

  The unique information acquisition unit 237 acquires user-specific information included in the data extracted by the data extraction unit 236 by using the dialogue engine 23a. The unique information acquisition unit 237 acquires the user unique information included in the data extracted by the data extraction unit 236 by the same process as the process in which the dialog processing unit 231 acquires the user unique information from the conversation content with the user. . That is, the dialogue engine 23a understands the content of the data from the extracted data, and acquires (extracts) the user-specific information when the understood content includes the user-specific information. The user-specific information acquired by the dialogue engine 23a includes user information derived from words and phrases in the data, and includes, for example, age, gender, family structure, family name, place visited, purchased goods, and the like. The user-specific information acquired by the dialogue engine 23a includes the user's sensibility derived from the user's intention included in the data, and includes, for example, the user's feelings such as joy, fun, discomfort, anger, dissatisfaction, and the like. The unique information acquisition unit 237 acquires user-specific information from the data extracted by the data extraction unit 236, and processes the data to be processed with respect to e-mails and SNSs transmitted and received with other user terminals 20. It may be a posted message, a browsed message, data transmitted / received by various services provided via the network N, or the like.

  The unique information acquisition unit 237 sends the user unique information acquired by the dialogue engine 23a to the storage processing unit 238. The storage processing unit 238 stores user-specific information (unique information) acquired by the unique information acquisition unit 237 from data to be processed in each unit of the processing unit 24 in the unique information DB 22a. Here also, the storage processing unit 238 specifies the information ID corresponding to the user-specific information acquired by the unique information acquisition unit 237, and stores the acquired information as the unique information corresponding to the identified information ID.

  The information output unit 239 transmits the unique information stored in the unique information DB 22a by the storage processing unit 238 to the server 10 from the communication unit 27 via the network N. The information output unit 239 determines whether or not the transmission target specific information is information that is permitted to be disclosed, based on the disclosure permission / prohibition information for the specific information stored in the specific information DB 22a. If it is permitted, it is transmitted to the server 10. The information output unit 239 determines whether the unique information stored in the unique information DB 22a has changed from the previous unique information already stored in the unique information DB 22a. May be sent. Also at this time, the information output unit 239 determines whether the unique information to be transmitted is the information whose disclosure is permitted, and transmits to the server 10 only when the disclosure is permitted.

  FIG. 6 is a block diagram illustrating a configuration example of the server 10. The server 10 includes a control unit 11, a storage unit 12, a processing unit 13, a communication unit 14, and the like, and these units are interconnected via a bus. The control unit 11 includes one or more processors such as a CPU, an MPU, and a GPU. The control unit 11 performs various information processing and control processing to be performed by the server 10, which is the information processing apparatus according to the present disclosure, by appropriately executing the control program 12P stored in the storage unit 12.

  The storage unit 12 includes a RAM, a flash memory, a hard disk, an SSD, and the like. The storage unit 12 stores in advance a control program 12P executed by the control unit 11 and various data necessary for executing the control program 12P. Further, the storage unit 12 temporarily stores data and the like generated when the control unit 11 executes the control program 12P. The data stored in the storage unit 12 includes a user information DB 12a in which information of a user registered to use a service provided by the server 10 is stored. The control program 12P and data stored in the storage unit 12 in advance are acquired from an external device via the communication unit 14, for example, and stored in the storage unit 12. When the server 10 includes a reading unit that reads information stored in the portable storage medium, the control program 12P and data may be read from the portable storage medium and stored in the storage unit 12. The user information DB 12a may be stored in an external storage device connected to the server 10, or may be stored in a storage device that can communicate with the server 10 via the network N.

  FIG. 7 is a schematic diagram illustrating a configuration example of the user information DB 12a. The user information DB 12a stores the user information of the user who has registered as a user to use the service provided by the server 10. The user information DB 12a stores a user ID, a password, a name, a mail address, destination information, address information of the block chain 40, and the like in association with each registered user. The user ID is identification information assigned to each user, and the password, name, mail address, and destination information are information specified by the user at the time of user registration. The destination information is information for transmitting / receiving data to / from the user terminal 20 of each user via the network N. The address information of the block chain 40 indicates an address set for each user in the block chain 40. In the server 10, when the addition or change of user information is received from the user terminal 20 via the communication unit 14, the control unit 11 updates the storage content of the user information DB 12a. When generating the address information of the block chain 40 for each user of the user terminal 20, the control unit 11 stores the generated address information of the block chain 40 in the user information DB 12a.

  The communication unit 14 is an interface for connecting to the network N by, for example, wired communication, and transmits and receives information to and from an external device via the network N. Note that the communication unit 14 may be configured to be connected to the network N by wireless communication.

  The processing unit 13 includes an information storage unit 131, a user search unit 132, an information search unit 133, an innovator determination unit 134, an early adapter determination unit 135, an information transmission unit 136, and the like. Each unit of the processing unit 13 may be realized by, for example, the control unit 11 executing a control program 12P stored in the storage unit 12, or a part of them may be realized by a dedicated hardware circuit. Good.

  In the information processing system 100 of the present embodiment, each user terminal 20 acquires the unique information of the user of the own terminal by the information acquiring unit 23, and sequentially transmits the unique information that is permitted to be disclosed to the server 10. Send. The control unit (collection unit) 11 of the server 10 collects, via the communication unit 14, the unique information of each user transmitted from each user terminal 20. In the server 10, the information storage unit 131 performs a process of storing the unique information of each user collected from each user terminal 20 in the block chain 40. The user terminal 20 adds the user ID of the user and the information ID of the unique information to the unique information to be transmitted, and transmits the information to the server 10. The control unit 11 of the server 10 adds the user ID and the information ID to the server 10. Received unique information sequentially. When receiving the unique information from the user terminal 20, the information storage unit 131 transmits a storage request for the received unique information from the communication unit 14 to the block chain 40. The information storage unit 131 reads the address information of the block chain 40 set for each user from the user information DB 12a, and transmits a request for storing unique information to the address information. Further, when the unique information of each user is stored in the block chain 40 for the first time, the information storage unit 131 may generate address information of each user and store the generated address information in the user information DB 12a.

  When the storage request of the unique information transmitted from the server 10 is received, the block chain 40 stores the received unique information. Accordingly, the server 10 can collect the unique information of each user acquired by each user terminal 20 and accumulate the unique information in the blockchain 40. Note that the address information of the block chain 40 is generated using a secret key and a public key based on a public key cryptosystem in order to prevent forgery or falsification. Therefore, the unique information of each user stored in the blockchain 40 is not likely to be forged or falsified, and the reliability of the information can be secured.

  As described above, since the server 10 accumulates the unique information of each user collected from each user terminal 20 in the blockchain 40, the accumulated information can be shared between the users who have provided the unique information. For example, the server 10 can search the stored information for information that the user of the user terminal 20 or the company server 30 wants to know. When the user of the user terminal 20 or the company server 30 wants to search for a user that satisfies a predetermined condition, the server 10 can search for a user that satisfies a predetermined condition based on the accumulated information.

  The user search unit 132 performs a process of searching (extracting) a user that satisfies a predetermined condition based on the unique information of a plurality of users stored in the block chain 40. For example, when the server 10 receives a search request for a user having an arbitrary characteristic from the user terminal 20 or the company server 30, the server 10 searches for the requested user based on the information stored in the blockchain 40. Since the search is performed based on the user's unique information, it is possible to perform a search based on not only attribute information such as age and gender but also conditions including information such as family structure, hobbies, and personality. Therefore, a user search based on more detailed conditions becomes possible.

  The information search unit 133 performs a process of searching (extracting) information that satisfies a predetermined condition based on the unique information of a plurality of users stored in the block chain 40. For example, when the server 10 receives a search request for arbitrary information from the user terminal 20 or the company server 30, the server 10 searches for the requested information from the information stored in the blockchain 40. Since various kinds of information are stored in the block chain 40, information search based on more detailed search conditions is possible. For example, when searching for a recommended restaurant, not only the age and gender of the user who has been to the restaurant and the location of the restaurant, but also the age, gender, and hobbies of members (eg, family and friends) who went to the restaurant together And a search based on conditions including information such as preferences.

  The innovator determination unit 134 performs a process of determining whether each user is an innovator in various product fields based on the unique information of a plurality of users accumulated in the blockchain 40. An innovator is one of the five categories in which each user (consumer) is classified in the innovator theory, and adopts goods and services that have just started sales at the earliest stage. Consumers. The innovator determination unit 134 reads predetermined unique information from each user's unique information stored in the blockchain 40 based on a predetermined determination criterion, and determines whether the read unique information matches the innovator characteristic. . For example, the innovator determination unit 134 reads out unique information such as a hobby, a purchase history, a purchase tendency, and a website browsing history of each user, and determines whether or not each user has an innovator characteristic based on the read out unique information. For example, if a new product is sold immediately after it starts selling, if you check the new product's release status on the website, or when a new product is sold If the user has reserved and purchased before the start, the innovator determination unit 134 determines that the innovator has the innovator characteristic. As described above, the innovator determination unit 134 can determine whether each user is an innovator in each product field. Note that, for example, when the server 10 receives a search request for an innovator in an arbitrary product or product (for example, an automobile, a camera, cosmetics, or the like) from the company server 30, the innovator determination unit 134 searches for the requested innovator. It may be configured.

  The early adapter determination unit 135 performs a process of determining whether each user is an early adapter in various product fields based on the unique information of a plurality of users stored in the blockchain 40. An early adopter is one of five classifications in which each user is classified in the innovator theory, and refers to a consumer class that adopts a product or service next to an innovator. The early adapter determination unit 135 reads predetermined specific information from each user's specific information stored in the blockchain 40 based on a predetermined determination criterion, and determines whether the read specific information matches the early adapter characteristics. judge. Here also, the early adapter determination unit 135 reads out the unique information such as the hobby, the purchase history, the purchase tendency, and the browsing history of the website of each user, and determines whether or not the user has the early adapter characteristic based on the read unique information. I do. For example, when the period from the sale of a new product to the purchase of a certain product is within the period according to the characteristics of the early adapter, or when the follower is registered in the SNS of a user who is an innovator of a certain product , The early adapter determination unit 135 determines that it has an early adapter characteristic. As described above, the early adapter determination unit 135 can determine whether each user is an early adapter in each product field. For example, when the server 10 receives a search request for an early adapter for an arbitrary product or product from the company server 30, the early adapter determination unit 135 may search for the requested early adapter.

  The information transmitting unit 136 receives the search result by the user search unit 132 or the information search unit 133 and the determination result by the innovator determination unit 134 or the early adapter determination unit 135. Is transmitted (output) from the communication unit 14. For example, the information transmission unit 136 is a user searched by the user search unit 132, information searched by the information search unit 133, a user determined by the innovator determination unit 134 to be an innovator, or an early adapter determination unit 135 is an early adapter. Is transmitted to the user terminal 20 or the company server 30.

  The server 10 stores the user-specific information collected from each user terminal 20 in the blockchain 40 by having the above-described configuration, and also, based on the information stored in the blockchain 40, stores various information and arbitrary users. Can be searched. The processing unit 13 of the server 10 includes, in addition to the innovator determination unit 134 and the early adapter determination unit 135, each user in various product fields, an Early Majority (Early Majority: a follower in the previous period) and a Late Majority (Late Majority) in the innovator theory. A majority: a late follower) or a lagard (Laggards: a retarded person) may have a determination unit for determining whether or not it is. In addition to the above-described configuration, the server 10 may include a display unit such as a liquid crystal display and an organic EL display, and an input unit such as a mouse and a keyboard.

  FIG. 8 is a block diagram showing a configuration example of the company server 30. The company server 30 includes a control unit 31, a storage unit 32, an input unit 33, an output unit 34, a communication unit 35, and the like, and these units are mutually connected via a bus. The control unit 31 includes one or more processors such as a CPU, an MPU, and a GPU. The control unit 31 performs various information processing and control processes to be performed by the enterprise server 30 by appropriately executing the control program stored in the storage unit 32. The storage unit 32 includes a RAM, a flash memory, a hard disk, an SSD, and the like. The storage unit 32 stores in advance a control program executed by the control unit 31 and various data necessary for executing the control program. The storage unit 32 temporarily stores data and the like generated when the control unit 31 executes the control program.

  The input unit 33 receives an operation input by the user and sends a control signal corresponding to the operation content to the control unit 31. The output unit 34 outputs various types of information according to an instruction from the control unit 31. The output unit 34 has a display unit such as a liquid crystal display and an organic EL display, and displays information according to an instruction from the control unit 31 on the display unit. Note that the input unit 33 may have a configuration for receiving a voice input via a microphone, and the output unit 26 may have a configuration for outputting information according to an instruction from the control unit 31 as a voice from a speaker. Good. The communication unit 35 is an interface for connecting to the network N by wire communication or wireless communication, and transmits and receives information to and from an external device via the network N.

  Hereinafter, a process performed by each device of the information processing system 100 will be described based on a flowchart. First, a process performed by the user terminal 20 and the server 10 when a user of the user terminal 20 performs user registration to use a service provided by the server 10 will be described. FIG. 9 is a flowchart showing the procedure of the user registration process. FIG. 9 shows the processing performed by the user terminal 20 on the left side, and the processing performed by the server 10 on the right side. The following processing is executed by the control unit 21 according to the control program 22P stored in the storage unit 22 of the user terminal 20, and is executed by the control unit 11 according to the control program 12P stored in the storage unit 12 of the server 10. .

  The user terminal 20 obtains the unique information of the user of the user terminal 20 (user-specific information) by the information acquisition unit 23, and provides the user-specific information acquired by the information acquisition unit 23 to the service provided by the server 10. When the use is permitted, the user registration process is performed. For example, when installing the information acquisition unit 23 or the interaction processing unit 231 in the user terminal 20, the user selects whether or not to use the service provided by the server 10, and when the use of the service is selected, the user registration is performed. May be performed. When performing user registration, the control unit 21 of the user terminal 20 displays a user registration screen on the display unit of the output unit 26 (S11).

  FIG. 10 is a schematic diagram showing an example of a user registration screen. On the user registration screen shown in FIG. 10, input fields for inputting user information including a user ID, a password, a name, a mail address, and the like are displayed. In the user registration screen illustrated in FIG. 10, a check box is provided for instructing permission of information disclosure for the user-specific information acquired by the information acquisition unit 23. In the example illustrated in FIG. 10, check boxes are provided for “workplace information”, “family information”, “pet information”, and the like. The check box is provided so that permission of information disclosure can be instructed for each of the unique information acquired by the information acquisition unit 23. The configuration of the user registration screen is not limited to the example shown in FIG. On the user registration screen, a registration button for instructing user registration based on the user information input in the input field is displayed.

  The control unit 21 of the user terminal 20 receives input information for each input field of the user registration screen via the input unit 25, and displays each received input information in the corresponding input field (S12). In addition, the control unit 21 receives a selection for each check box via the input unit 25, and displays the selected check box in a selected state. The control unit 21 determines whether the registration button has been operated on the user registration screen (S13), and if it determines that the registration button has not been operated (S13: NO), repeats the processing of step S12. When it is determined that the registration button has been operated (S13: YES), the control unit 21 transmits an execution request for user registration based on the user information input in each input field to the server 10, and requests execution of the user registration ( S14).

  When receiving the user registration execution request from the user terminal 20, the control unit 11 of the server 10 registers the received user information in the user information DB 12a (S16). This completes the user registration. In addition, when performing user registration, the control unit 11 may generate address information of the block chain 40 for this user, and store the generated address information in the user information DB 12a. The user ID may be issued by the control unit 11 of the server 10.

  After transmitting the user registration execution request to the server 10, the control unit 21 of the user terminal 20 stores the user registration execution request in the unique information DB 22 a according to whether or not the permission of the information disclosure is instructed by the check box in the user registration screen. The information of permission / prohibition for each unique information is registered (S15). Specifically, the control unit 21 registers “permission” as the information of permission of disclosure corresponding to the unique information for which information disclosure permission has been instructed, and discloses the disclosure corresponding to the unique information for which information disclosure permission has not been instructed. "Rejection" is registered as permission / rejection information. Thereby, it is possible to set whether or not each of the user's unique information acquired by the information acquisition unit 23 of the user terminal 20 is disclosed to a service provided by the server 10. Therefore, the unique information that the user does not want to disclose is kept private and is not transmitted to the server 10.

  Next, a process in which the user terminal 20 (information acquisition unit 23) acquires the user's unique information, and the server 10 stores the acquired unique information in the block chain 40 will be described. FIG. 11 is a flowchart illustrating a procedure of a process of storing user's unique information. FIG. 11 shows the processing performed by the user terminal 20 on the left side, the processing performed by the server 10 in the center, and the processing performed by the block chain 40 on the right side. The user terminal 20 determines whether or not the dialogue processing unit 231 has started the conversational process with the user (S21). If the user terminal 20 determines that the process has been started (S21: YES), the dialogue is performed based on the conversational content with the user. User-specific information (specific information) is acquired by the engine 23a (S22). When it is determined that the conversation process with the user has not been started (S21: NO), the user terminal 20 determines whether any of the processing units 24 has started the process (S23). When it is determined that none of the processing units 24 has started the processing (S23: NO), the user terminal 20 returns to the processing of step S21.

  When it is determined that any of the processing units 24 has started the processing (S23: YES), the user terminal 20 outputs the data processed by the processing unit that has started the processing (for example, the chat processing unit 24a, the browser processing unit 24b). Is extracted (S24). The user terminal 20 acquires the user's unique information from the extracted data by the dialogue engine 23a (S25). The user terminal 20 stores the unique information of the user acquired in step S22 or S25 in the unique information DB 22a (S26). The user terminal 20 specifies an information ID corresponding to the acquired unique information, and stores the acquired unique information in the unique information DB 22a in association with the identified information ID.

  The user terminal 20 determines whether or not the unique information stored in the unique information DB 22a is information whose disclosure is permitted (S27). When determining that the information is permitted to be disclosed (S27: YES), the user terminal 20 adds a user ID and an information ID to the unique information and transmits the unique information to the server 10 (S28). If it is determined that the information is not permitted to be disclosed (S27: NO), the user terminal 20 skips the process of step S28.

  When receiving the unique information from the user terminal 20, the server 10 reads the address information of the block chain 40 of the user of the user terminal 20 from the user information DB 12 a, and based on the read address information, sends a storage request for the received unique information. The data is transmitted to the block chain 40 (S29). When receiving the unique information storage request transmitted by the server 10, the block chain 40 stores the received unique information based on the address information (S30).

  By the above-described processing, the unique information of each user acquired by each of the plurality of user terminals 20 can be accumulated in the block chain 40. Various information can be included in the user's unique information stored in the block chain 40. For example, a comment entered by a user on a website that provides information on restaurants, books, cartoons, movies, and the like can be stored in the blockchain 40 as unique information. In this case, since the poster can accumulate clear post comments in the blockchain 40, the post comments retrieved from such information can be used as highly credible comments.

  In the information processing system 100, a process in which the server 10 determines whether each user is an innovator or an early adapter in a certain product field based on the unique information of each user accumulated in the blockchain 40 will be described. The server 10 performs a process of determining whether each user is an innovator or an early adapter, or the like, periodically or at a predetermined timing. FIG. 12 is a flowchart illustrating the procedure of the determination process performed by the server 10.

  The server 10 determines whether or not an execution timing has come to perform a process for determining whether each user is an innovator or an early adapter in a certain product field (S41). The execution timing may be a regular timing, for example, once a day, once a week, or a timing at which the unique information of the user is received from the user terminal 20 and stored in the block chain 40. Is also good. If it is determined that the execution timing has not come (S41: NO), the server 10 waits until the execution timing comes. When judging that the execution timing has come (S41: YES), the server 10 reads the unique information of a certain user from the block chain 40 (S42).

  Whether each user is an innovator or an early adapter in a certain product field can be determined based on whether or not information on the user's taste, information on daily life, and the like satisfy predetermined conditions. In the server 10, based on the user's unique information read from the block chain 40, the innovator determination unit 134 detects a product field (innovator field) in which the user is an innovator (S43). If the user's unique information does not satisfy the predetermined condition, the innovator determination unit 134 determines that the user is not an innovator in any product field.

  Further, based on the user's unique information read from the blockchain 40, the server 10 detects, by the early adapter determination unit 135, a product field (early adapter field) in which the user is an early adapter (S44). Also in this case, if the unique information of the user does not satisfy the predetermined condition, the early adapter determination unit 135 determines that the user is not an early adapter in any product field. When detecting the user's innovator field or early adapter field, the server 10 transmits a detection result storage request to the block chain 40 based on the address information of the user's block chain 40 and stores the request in the block chain 40 ( S45). The unique information stored in the blockchain 40 includes the innovator field or the early adapter field, and the server 10 includes the unique information (information indicating the innovator field or the early adapter field) as a detection result in the innovator field or the early adapter field. An information ID and a user ID corresponding to the early adapter field are added and transmitted to the block chain 40.

  The server 10 determines whether or not there is an unprocessed user (S46). If it is determined that there is an unprocessed user (S46: YES), the process returns to step S42, and the unique information of the unprocessed user is stored in the block chain 40. (S42), and the processing of steps S43 to S45 is repeated. If it is determined that there is no unprocessed user (S46: NO), the server 10 ends the processing. By the above-described processing, the server 10 can determine the innovator field or the early adapter field of each user at a predetermined timing based on the unique information of each user accumulated in the blockchain 40. That each user is an innovator or an early adapter in any product field is user-specific information, and such information is also registered in the blockchain 40. In addition, the server 10 determines, in addition to determining whether each user is an innovator or an early adapter, a field in which each user is interested, whether each user is an early majority, a late majority, or a lagard, and the like. The determination may be made and accumulated in the block chain 40.

  The process of determining whether each user is an innovator or an early adapter in a certain product field is, in addition to the process by the server 10 described above, a conversation process with the user by the dialog processing unit 231 of the user terminal 20 as shown in FIG. May be performed. For example, the dialogue processing unit 231 asks the user via the conversation screen shown in FIG. 5 and determines whether the answer from the user satisfies a condition that can be determined to be an innovator or an early adapter in any product field. The determination may be made accordingly. The result (unique information) determined in this way is stored in the unique information DB 22 a of the user terminal 20 and also stored in the block chain 40 via the server 10. As described above, when the determination is made based on the content of the conversation with the user, it can be more accurately determined that each user is an innovator or an early adapter.

  As described above, in the information processing system 100 in which the unique information of each user of the user terminal 20 is stored in the blockchain 40, the server 10 can search for a user or information that meets predetermined conditions. Hereinafter, an embodiment in which a desired user or information is searched for based on the unique information of a plurality of users stored in the blockchain 40 will be described.

(Example 1)
A process in which the server 10 searches for and provides information requested by the user of the user terminal 20 from information stored in the block chain 40 will be described. FIG. 13 is a flowchart showing a procedure of an information providing process by the server 10, and FIG. 14 is a schematic diagram showing an example of a conversation screen on the user terminal 20. FIG. 13 shows the processing performed by the user terminal 20 on the left, the processing performed by the server 10 in the center, and the processing performed by the block chain 40 on the right. The conversation screen shown in FIG. 14 has a configuration similar to that of the conversation screen shown in FIG. It is displayed on the display unit of the unit 26.

  The user terminal 20 is having a conversation with the user via the conversation screen shown in FIG. 14A, for example, by the interaction processing unit 231 of the information acquisition unit 23, and receives a question from the user via the input unit 25 (S51). In the example shown in FIG. 14A, the user has input from the input unit 25 a question “Where can I enjoy family indoors near here?”. The user terminal 20 generates inquiry information (search information) for inquiring of the server 10 based on the content of the received question (S52). For example, the user terminal 20 specifies the current location of the user terminal 20 using a GPS (Global Positioning System) function of the user terminal 20. Then, the user terminal 20 generates inquiry information for inquiring about a place that can be enjoyed indoors, including the identified current location information, information on the family structure read from the unique information DB 22a, and the like. Note that the inquiry information may be generated by the dialogue engine 23a, or may be generated by the dialogue processing unit 231 based on input information (question contents) understood by the dialogue engine 23a. The user terminal 20 transmits the generated inquiry information to the server 10 (S53).

  When receiving the inquiry information from the user terminal 20, the server 10 outputs a search request for information corresponding to the received inquiry information to the blockchain 40 (S54). For example, among the unique information of the user having the same family structure as the information on the family structure included in the inquiry information, the server 10 indicates that the user went to a facility such as an amusement park or a theme park near the position indicated by the current location information. The search request for the information of the action history shown is output. Thereby, it is possible to request the blockchain 40 to search for a facility where another user of the same family as the user of the user terminal 20 who has asked the question has been performed as a family member. The block chain 40 searches for information corresponding to the search request received from the server 10 (S55), and transmits a search result (extraction result) to the server 10 (S56).

  When receiving the search result from the blockchain 40, the server 10 transmits the received search result to the user terminal 20 (S57). When the search result is received from the server 10, the user terminal 20 outputs the received search result to the conversation screen as shown in FIG. 14B by the interaction processing unit 231 (S58). In the example illustrated in FIG. 14B, a message “What about a museum?” Is displayed as a search result. As described above, the server 10 can search for an answer to the question input to the user terminal 20 from the information stored in the blockchain 40. In the information processing system 100, since desired information is searched from the unique information of each user, information can be searched from the unique information of other users in the same environment and situation as the questioner, and the search results matched by the questioner Can be obtained. In the above-described processing, the user of the user terminal 20 may input a question content (inquiry content) by voice input, and the user terminal 20 may output a search result received from the server 10 by voice output.

  In the user terminal 20, even when the interaction processing unit 231 answers the question from the user based on the search result obtained from the server 10, the information obtaining unit 23 determines that the user terminal 20 Acquires user-specific information from data transmitted and received between users. The user unique information acquired by the information acquiring unit 23 is stored in the unique information DB 22a, transmitted to the server 10, and accumulated in the block chain 40. Also, for example, based on how the user responded to the search result from the server 10 in response to the question from the user, for example, based on an action such as ignoring or asking a further question, the user's unique Information can be obtained.

  In the information processing system 100 of the present embodiment, when the user of the user terminal 20 has a conversation with the interaction processing unit 231 (interaction engine 23a) of the user terminal 20, the information acquisition unit 23 acquires the user's unique information. As the information acquisition unit 23 sequentially acquires detailed unique information of the user, the user terminal 20 (information acquisition unit 23) learns information about the user. When the user terminal 20 obtains more detailed information about the user, it is possible to more accurately search for other users having the same values and environment as the user. Therefore, when searching for the behavior of another user or a purchased product from the unique information of another user having the same kind of values and environment as the user, he / she wants to buy or buy the behavior that is likely to be desired by the user. It is possible to propose a product with a high possibility to the user.

(Example 2)
A process in which the server 10 searches for and provides a user who satisfies the condition requested by the search from the enterprise server 30 based on the unique information stored in the blockchain 40 will be described. FIG. 15 is a flowchart showing a procedure of an information providing process by the server 10, and FIG. FIG. 15 shows the processing performed by the enterprise server 30 on the left, the processing performed by the server 10 in the center, and the processing performed by the blockchain 40 on the right.

  The company server 30 receives a predetermined search condition from a user of the company server 30 via, for example, a predetermined screen (S61). For example, in order to distribute the company's advertisement to users who can obtain a higher advertising effect, the person in charge of the advertisement distribution of the company inputs search conditions for searching for users to distribute the company's advertisement to the company server 30. I do. As the search condition, for example, a user who is interested in the company's product, a user who has purchased the company's product, and the like are input. In addition, when planning a new product, the company's product planning staff must collect search criteria from innovators in this product field in order to search for users who are innovators in the new product field. Input to the company server 30. Here, the search condition is input such as being an innovator in the field of a new product. The control unit 31 transmits a search request based on the received search condition to the server 10 (S62).

  The server 10 receives the search request based on the search condition (search information) from the company server 30, and outputs the search request based on the received search condition to the blockchain 40 (S63). The block chain 40 searches for a user corresponding to the search request received from the server 10 (S64), and transmits a search result to the server 10 (S65). The blockchain 40 is a user having unique information matching the search condition, such as a user who is interested in a company product related to the company server 30, a user who has purchased the product, a user who is an innovator in a predetermined product field, and the like. Search for. When receiving the search result from the blockchain 40, the server 10 transmits the received search result to the company server 30 (S66). When the search result is received from the server 10, the company server 30 outputs the received search result from the output unit 34 (S67). The company server 30 displays the search result on the display unit of the output unit 34, for example, as shown in FIG. In the example illustrated in FIG. 16, a user ID, a mail address, destination information, and the like of a user searched for as an innovator of cosmetics are displayed as search results.

  As described above, the server 10 can search (extract) the user requested to be searched from the company server 30 based on the unique information accumulated in the blockchain 40. Since a user matching the search condition is searched based on the unique information of each user, a search under more detailed conditions can be performed. For example, instead of a search based on a mere action (purchase) history, a search of a user who is studying an action (purchase) can be performed. For a user who has already purchased, the advertisement of the purchased product may seem unnecessary. On the other hand, for a user who is considering purchasing, an advertisement delivered at an appropriate timing may have a sense of effectiveness and value. Therefore, it is possible to search for an appropriate user so that the advertisement can be delivered to the user who needs the advertisement of the product at an appropriate timing.

  In a configuration in which the server 10 performs a search process based on a search request from the company server 30 as in the present embodiment, when a search request for an innovator or an early adapter in a certain product field is received from the company server 30, the server 10 The ten innovator determination unit 134 or early adapter determination unit 135 may be configured to perform a process of searching for an innovator or early adapter based on the unique information of each user accumulated in the blockchain 40.

  In the process of the present embodiment, the corporate server 30 may output a request for delivery of a predetermined advertisement content (advertisement information) to the server 10 together with a search request for a user under predetermined conditions to the server 10. Good. In this case, after receiving the search result from the blockchain 40, the server 10 performs a process of transmitting predetermined advertisement content to each user terminal 20 included in the received search result. Accordingly, the server 10 can search for a user who wants each company to distribute the advertisement, and can distribute the advertisement to the searched user. In addition, the user terminal 20 can also acquire the user's unique information by the information acquisition unit 23 with respect to the content of the advertisement thus received. Also, based on how the user responded to the advertisement received by the user terminal 20, such as neglecting or browsing the website of the product via the advertisement content, the user's unique information May be obtained. Further, the user terminal 20 may transmit, to the server 10, information relating to the action performed by the user on the advertisement. The server 10 can collect the reaction of each user to the advertisement by receiving, from the user terminal 20, information on the action performed by the user on the advertisement. The server 10 can acquire the advertisement effect of each advertisement based on such information. For example, the control unit 11 of the server 10 sets the advertisement effect for the user to a low value when the user ignores the distributed advertisement content, and sets the advertisement effect for the user when the user browses the website of the product via the distributed advertisement content. The advertisement effect can be acquired by setting the advertisement effect to a high value. The server 10 can also transmit the acquired advertisement effect to, for example, the company server 30 of the advertiser. In this case, the advertising effect of each advertisement can be fed back to the advertisement distribution company.

  In addition, when searching for an innovator or early adapter in each product field, it is possible to distribute an advertisement corresponding to the innovator or early adapter, or to offer a job to the innovator or early adapter. Since the innovator and the early adapter have different knowledge and degree of interest in the product, by distributing advertisements corresponding to the respective products, it is possible to provide optimal information for each of them, and it is possible to expect an advertising effect for each. Furthermore, by searching for innovators in each product field and observing the behavior of the searched innovators, it becomes possible to analyze the needs of the innovators and find potential demand and signs of fashion. In addition, by analyzing the use rate (purchase rate) of an early adapter for a product that has begun to be used as an innovator in a certain product field, it is possible to predict the spread rate of the product. Further, by appropriately advertising the early adapters that are not used, it is possible to expect an increase in the spread rate of the product.

  In the information processing system 100 of the present embodiment, the server 10 can perform various processes based on the unique information of many users accumulated in the blockchain 40. For example, the server 10 can classify (extract) users having the same hobby based on the unique information on the hobby of each user. The server 10 can also determine the compatibility of each user based on the 12 constellations based on the birthday of each user, blood type, and the like, and use the result to determine other compatibility with each user. You can also introduce users. Further, when the unique information of the members in the company is stored in the blockchain 40 using the information processing system 100, the server 10 may determine the members of the group that manages the project based on the unique information of each member. it can. In this case, various human resources necessary for project management can be appropriately selected, and a combination of compatible members can be achieved.

  In the information processing system 100 of the present embodiment, the unique information of the user acquired by each user terminal 20 is not limited to the configuration stored in the blockchain 40. For example, the configuration may be such that the unique information of each user is stored in a DB of the server 10 or an external storage device with which the server 10 can communicate via the network N. In this case, in the storage unit 12 of the server 10 or an external storage device, a DB in which the unique information of each user is stored in association with the user ID is prepared, and the control unit 11 acquires the unique information from the user terminal 20. In this case, the acquired and unique information may be stored in the DB in association with the user ID. Even with such a configuration, various search processes can be performed based on the unique information of each user stored in the DB.

  The embodiment disclosed this time is an example in all respects and should be considered as not being restrictive. The scope of the present invention is defined by the terms of the claims, rather than the description above, and is intended to include any modifications within the scope and meaning equivalent to the terms of the claims.

Reference Signs List 10 server 11 control unit 12 storage unit 13 processing unit 20 user terminal 23 information acquisition unit 24 processing unit 30 company server 231 dialog processing unit 237 unique information acquisition unit 22a unique information DB
23a Dialogue engine

Claims (11)

From the information acquisition unit that is provided in the user terminal and acquires user-specific information by analyzing data processed in the user terminal, collects the user-specific information,
An information processing method in which a computer executes a process of extracting a predetermined user based on the user-specific information of a plurality of users collected from a plurality of user terminals. Acquiring search information for searching for a user having predetermined characteristics based on the collected user-specific information of the plurality of users,
Based on the obtained search information, to extract a user having the predetermined characteristics,
The information processing method according to claim 1, wherein the computer executes a process of outputting an extraction result. The information processing method according to claim 1, wherein the computer executes a process of outputting predetermined advertisement information to a user terminal corresponding to the extracted user. The information processing method according to claim 3, wherein an instruction to output the predetermined advertisement information is transmitted to the information acquisition unit provided in a user terminal corresponding to the user. A predetermined character is set in the information acquisition unit,
The information processing method according to claim 4, wherein the information acquisition unit outputs the predetermined advertisement information in a mode according to a set personality. The information processing method according to any one of claims 1 to 5, wherein the information acquisition unit acquires the user-specific information by analyzing data processed by software installed in the user terminal. Based on the collected user-specific information of the plurality of users, the computer determines whether each user is an innovator in innovator theory or an early adapter in any of a plurality of product fields. 7. The information processing method according to claim 1, wherein the information processing method is executed. The computer according to any one of claims 1 to 7, wherein the computer executes a process of extracting a user who is an innovator in the innovator theory in a predetermined product field based on the collected user-specific information of the plurality of users. Information processing method. To a user terminal corresponding to a user who is the extracted innovator, outputting advertisement information on the predetermined product field,
Acquiring information on the action performed by the user on the advertisement information from the user terminal,
Acquiring an advertising effect on the advertising information based on the acquired information on the behavior,
The information processing method according to claim 8, wherein the computer executes a process of outputting the acquired advertising effect to a terminal corresponding to the predetermined product field. A collection unit that collects the user-specific information from an information acquisition unit that is provided in the user terminal and obtains user-specific information by analyzing data processed in the user terminal;
An extraction unit configured to extract a predetermined user based on the user-specific information of the plurality of users collected from the plurality of user terminals. In the user terminal,
The information acquisition unit provided in the user terminal to acquire user-specific information, by analyzing the data processed in the user terminal to acquire the user-specific information,
Sending the user-specific information acquired by the information acquisition unit to a predetermined external device,
A program for executing a process of outputting information acquired from the predetermined external device.

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