TW201719530A - Method of managing mobile advertisement push notification and servo-system comprising a mobile interactive module, a media advertising database, an event processing module, and a content transmission module - Google Patents

Abstract

The invention provides a servo-system of managing mobile advertisement push notification, comprising: a mobile interactive module communicating with a long-range communication module of at least a mobile apparatus for receiving a parameter uploaded by the mobile apparatus, wherein the parameter comprises a miniature positioning label received from at least a media device by the mobile device and an identifying code corresponding to the mobile apparatus; a media advertising database stores a plurality of advertisements of a plurality of advertisers, and a push notification condition related to the plurality of advertisements; an event processing module determines a push notification setting of the plurality of advertisements in accordance with at least one of the parameter and the push notification condition; and a content transmission module push one or more than one of the plurality of advertisements to the mobile device through the mobile interactive module.

Description

Method and servo system for managing mobile advertisements

The present invention relates to techniques for managing advertisements, and more particularly to methods and servo systems for managing mobile advertisements.

With the booming development of mobile communication, the application of mobile devices has evolved from voice and text to pictures and web pages in the 3G era to video and audio streaming in the 4G era. In addition to using mobile devices to access the Internet, mobile users also hope that mobile devices can provide more applications.

Beacon is a technology that has recently been used more often to combine mobile devices and advertising. For example, the micro-positioning device is placed in the vicinity of a specific product on the shopping mall. When the public is in the shopping, if the mobile device is installed with a specific application, the information that the micro-positioning device pushes can be immediately received, thereby attracting The effect of public consumption. However, the existing applications for micro-positioning are all product-sending information of a single vendor, and do not have the effect of integrating advertisements of multiple advertisers, nor can they provide diverse information to mobile users. Therefore, how to integrate the advertisements of multiple advertisers and effectively apply the technology of micro-positioning is an urgent problem to be solved.

In view of the above existing problems regarding the application of micro positioning to advertisements, the present invention provides a method and a servo system for managing mobile advertisements to be pushed and made The technology can effectively combine advertising push with mobile devices, while allowing mobile users to view various information or advertisements of multiple advertisers in different locations or levels of an application.

The servo system and method for managing the mobile advertisement of the present invention can match or upload a plurality of advertisements of a plurality of advertisers according to parameters uploaded by the mobile device, so that the mobile device does not repeatedly receive the same advertisement for a time.

An embodiment of the present invention provides a servo system for managing mobile advertisements, comprising: a mobile interaction module, and the mobile interaction module communicates with a long-range communication module of at least one mobile device to receive One of the parameters uploaded by the mobile device, wherein the parameter includes an identifier of the micro-location tag and the corresponding mobile device received by the mobile device from the at least one media device; a media advertisement database, the media advertisement database is stored a plurality of advertisements of a plurality of advertisers and a promotion condition for one of the plurality of advertisements; an event processing module, the event processing module determining the plurality of advertisements according to at least one of the parameter and the promotion condition One of the push settings; and a content delivery module through which the one or more of the plurality of advertisements are pushed to the mobile device.

Another embodiment of the present invention provides a method for managing mobile advertisement push, comprising the steps of: receiving a parameter uploaded by at least one mobile device, wherein the parameter includes the mobile device receiving from the at least one media device a micro-location tag and an identification code corresponding to one of the mobile devices; storing a plurality of advertisements of the plurality of advertisers and one of the plurality of advertisements; and determining at least one of the parameters and the promotion condition One of the plurality of advertisements to push the setting; And pushing one or more of the plurality of advertisements to the mobile device.

In summary, the method for managing mobile advertisements and the servo system provided by the embodiments of the present invention can achieve the purpose of pairing or scheduling a plurality of advertisements, so that the mobile users can have a richer and more diverse experience, and at the same time, improve the manufacturer's Advertising effectiveness.

Other equivalents and advantages of the invention are apparent to those skilled in the art, and equivalent modifications and variations are possible within the scope of the present invention without departing from the spirit and scope of the invention.

1‧‧‧ mobile users

2‧‧‧Mobile devices

3‧‧‧Media installation

4‧‧‧Internet

5‧‧‧Servo system

6‧‧‧ Goods

21‧‧‧ display

22‧‧‧Application

24‧‧‧Short-range communication module

25‧‧‧Long-range communication module

35‧‧‧Satellite Positioning Module

38‧‧‧Long-range communication module

39‧‧‧Short-range communication module

51‧‧‧Accounting Management Module

52‧‧‧Event Processing Module

53‧‧‧Content Delivery Module

54‧‧‧Action interaction module

55‧‧‧Media Dispatch Module

56‧‧‧Service Database

57‧‧‧Media Advertising Database

58‧‧‧Mobile User Database

60‧‧‧Webpage

61‧‧‧Advertising settings

62‧‧‧Beacon Equipment Management

63‧‧‧Ad Content Management

64‧‧‧Advertising record

65‧‧‧Add Beacon equipment

66‧‧‧ field

67‧‧‧ field

68‧‧‧Modification

69‧‧‧Remove

70‧‧‧ field

71‧‧‧New ads

72‧‧‧ fields

73‧‧‧ field

74‧‧‧Modification

75‧‧‧Remove

80‧‧‧Communication of short-range communication modules of media devices with short-range communication modules of mobile devices

81‧‧‧ Display information on the display of the mobile device based on the received signal

82‧‧‧The mobile device sends a request to the event processing module of the servo system

83‧‧‧ The event processing module receives the parameters and requests uploaded by the mobile device and the media device and pairs the services accordingly

84‧‧‧Transfer the corresponding content to the mobile device

85‧‧‧Draw the above-mentioned corresponding content on the display of the mobile device

100‧‧‧ mobile devices

101‧‧‧Receive micro-positioning tags from peripheral media devices

102‧‧‧Transfer the micro-positioning tag and the identification code corresponding to one of the mobile devices to the servo system

103‧‧‧Digital positioning labels are re-used in a short time

104‧‧‧Multiple positioning of tags based on micro-positioning or scheduling

105‧‧‧Whether the mobile device has used multiple advertisements

106‧‧‧Servo system returns null value

107‧‧‧Storing the record of access to the plurality of advertisements

108‧‧‧Push one or more of the plurality of advertisements to the mobile device

The first figure is a schematic diagram of a management action advertisement pushing system of an embodiment.

The second figure is an architectural diagram of a management mobile advertisement delivery system in an embodiment.

The third figure is a schematic diagram of a management media device in an embodiment.

The fourth figure is a schematic diagram of setting a media device in an embodiment.

The fifth figure is a schematic diagram of managing advertising content in an embodiment.

The sixth figure is a flow chart of a method for managing mobile advertisements in an embodiment.

The seventh figure is a flow chart of a method for proposing a mobile system management action advertisement in an embodiment.

The following is a more complete description of the subject matter of the present invention, which is set forth in the <Desc/Clms Page number> example. However, the subject matter of the subject matter may be embodied in a variety of different forms, and thus the subject matter of the subject matter is not to be construed as being limited to the exemplified embodiments. As such, the present invention is intended to cover a broad range of the subject matter of the subject matter of the invention, including, for example, the subject matter can be embodied as a software, device, method, or system. Therefore, the following detailed description is not a limitation of the claimed scope.

In the following detailed description, numerous specific details are set forth However, it will be apparent to those skilled in the art that the present invention may be practiced without these details. In other instances, well-known methods, procedures, systems, components, and/or circuits are described in a relatively high-order manner, and are not described in detail to avoid unnecessarily obscuring the inventive concept.

Please refer to the first figure. The first figure is a schematic diagram of a management mobile advertisement pushing system according to an embodiment, wherein the mobile advertising interactive system includes an action user 1, a mobile device 2, a media device 3, an internet 4, a servo system 5, Item 6.

As shown in the embodiment of the first figure, when the mobile user 1 holds the mobile device 2 through a certain item 6 of the shopping mall, the micro-positioning signal of the media device 3 is received. If the mobile device 2 has installed an application corresponding to the mall or the product 6, the mobile user 1 can receive the content or advertisement (promotional advertisement or other preferential information) transmitted by the servo system 5 via the Internet 4 through the application. Interact with the servo system 5.

The content or advertisement provided by the servo system 5 corresponds to a plurality of advertisers, and the content or advertisement received by the mobile device 2 is determined according to the micro-located label. The display location in the application, the content or advertisement may also be displayed in the application according to the advertisement location purchased by the corresponding advertiser. For example, if the main function of the application is to share life information, the main directory of the application can be further classified into food, clothing, housing, and travel; if the item 6 is a food type item, the servo system 5 is based on the micro positioning. The label-delivery advertisement is displayed in the category "food"; in addition, if the advertisement location of the advertisement is "food", the advertisement will display the location in the sub-category of the classification "food"; if the advertiser wishes to increase the product exposure , the display position of the main directory can be purchased at a higher cost, and the advertisement will be displayed in the main directory, and displayed in parallel with the classified food, clothing, living, and traveling.

In various embodiments of the present invention, the media device 3 may include a satellite positioning module and is configured on a mobile vehicle, such as a bus or a MRT, and transmits satellite positioning information to the servo system 5, and the servo system 5 may further The associated advertisement is provided according to the location of the media device 3. For example, if the location of the media device 3 is a tourist attraction, an advertisement for tourism is placed; if the location of the media device 3 is a night market, an advertisement for the food is placed.

Please refer to the second figure. The second figure is an architectural diagram of a management mobile advertisement pushing system in an embodiment, which further includes a detailed architecture of the mobile device 2, the media device 3 and the servo system 5. The mobile device 2 includes at least a display 21, an application 22, a short-range communication module 24, and a long-range communication module 25. The media device 3 includes at least a satellite positioning module 35, a long-range communication module 38 and a short-range communication module 39. The servo system 5 includes at least a billing management module 51, an event processing module 52, a content delivery module 53, a mobile interaction module 54, and a media dispatch module 55.

In the embodiment of the second figure, the display 21 is used to display the content or advertisement presented by the application 22; the short-range communication module 24 and the short-range communication module 39 can exchange information or one-way transmission; the long-range communication module 25 is connected to the mobile interaction module 54 to receive the parameters uploaded by the mobile device 2; the media dispatch module 55 is connected to the long-range communication module 38; the satellite positioning module 35 can obtain the satellite positioning information of the media device 3 and Transfer to the servo system 5.

The media device 3 can be installed in a movie theater, a shopping mall, a supermarket, an airport, a bus, a MRT or any occasion that can provide advertisements to the public and mobile users. In an embodiment of the invention, when the mobile device 2 enters the signal transmission range of the short-range communication module 39, the short-range communication module 24 receives the signal sent by the short-range communication module 39. If the short-range communication module 24 and the short-range communication module 39 are micro-location communication protocols, the application 22 will receive the micro-positioning tag.

The media device 3 can upload the satellite positioning information to the event processing module 52. The event processing module 52 receives the parameters and requests uploaded by the mobile device 2 and the media device 3 from the mobile interaction module 54 and the media dispatch module 55, respectively. The content delivery module 53 transmits the corresponding content to the mobile device 2 or the media device 3 through the mobile interaction module 54 or the media dispatch module 55 according to the service paired by the event processing module 52, and the display device 21 Play the advertisement or video information of the corresponding content. The parameters uploaded by the mobile device 2 include the micro positioning tag received by the mobile device 2 from the media device 3 and the identification code of the corresponding mobile device 2. In addition, the service can include images, games or news.

The servo system 5 further includes a billing management module 51 for connecting content transmission The payment module 53 records the advertisement played by the mobile device 2 or the media device 3 to generate a payment record to the advertiser corresponding to each advertisement, and the accounting management module 51 also records the interaction with the media device 3. The service and bonus points obtained by the mobile device 2 are used to generate a payment record and return a bonus point to the mobile user to the advertiser providing the service.

The short-range communication modules 24 and 39 shown in the second figure may be one of short-range communication protocols such as Wi-Fi, Near Field Communication (NFC), Micro Positioning (Beacon) or Group bee (ZigBee), but the action The device 2 and the media device 3 are not limited to one of the short-range communication modules, and may also have two or more short-range communication modules at the same time. The long-range communication modules 25 and 38 may be one of long-distance communication protocols such as 2G, 3G, 4G, LTE, WiMAX or Ethernet, but the mobile device 2 and the media device 3 are not limited to one long-range communication module. There are two or more long-range communication modules at the same time.

In addition, the event processing module 52 of the second figure may also be connected to a service database 56, which stores the parameters of the mobile device 2 and the media device 3 and the service corresponding to the request, and the content delivery module 53 may also be connected. An action user database 58 and a media advertisement database 57, the mobile user database 58 stores data of a plurality of mobile users, the media advertisement database 57 stores a plurality of advertisements of the plurality of advertisers and one of the plurality of advertisements Broadcast conditions.

In an embodiment of the second embodiment, the mobile device 2 is equipped with an application 22, and the short-range communication module 24 receives and analyzes the signal sent by the short-range communication module 39, and the application 22 transmits the signal through the long-range communication module 25. Miniature positioning label The action interaction module 54 transmits the parameters uploaded by the mobile device 2 to the event processing module 52 with the identification code to action interaction module 54 of the corresponding mobile device 2. The media advertisement database 57 stores a plurality of advertisements of a plurality of advertisers and a promotion condition for one of the plurality of advertisements. The event processing module 52 analyzes the uploaded parameters according to the content of the service database 56, and determines one of the plurality of advertisements to push the settings according to at least one of the push conditions, and the event processing module 52 transmits the push settings. To the content delivery module 53, the content delivery module 53 searches for the advertisement item in the media advertisement database 57 and the mobile user database 58 based on the result of the analysis and records the interaction information of the mobile device 2, and the content delivery module 53 sets the advertisement item or The content is transmitted to the action interaction module 54. The action interaction module 54 pushes the advertisement item or content to the mobile device 2, and the billing management module 51 receives the information of the content delivery module 53 and completes the advertisement charge record.

In the second figure, the content delivery module 53 can push one or more of the plurality of advertisements to the media device 3 through the media dispatch module 55. The push condition may include a micro positioning tag set by a plurality of advertisers, and the servo system 5 may match the micro positioning tag uploaded by the mobile device 2 and the micro positioning tag set by the plurality of advertisers to be pushed. Decide which ads to push to the mobile device 2. The push condition can also include the advertisement display period and the number of advertisement displays set by a plurality of advertisers.

In the second figure, the push condition may include a position set by the plurality of advertisers to display an advertisement in the application 22, and the decision of the push setting may be based on the advertisement set by the plurality of advertisers. The display location determines the display location of the plurality of advertisements in the application 22. The decision to push the setting may also determine a plurality of advertisements in the application according to the micro positioning tag uploaded by the mobile device 2 The display position of 22.

Please refer to the third figure and the fourth figure at the same time. The third figure is a schematic diagram of managing the media device in an embodiment, and the fourth figure is a schematic diagram of setting the media device in an embodiment.

In an embodiment of the invention, the servo system can manage the settings of the media device and the advertisement, and the media device can be a micro-location (Beacon) device. In the third figure, the web page 60 is an interface for managing the micro-location device and the advertisement; the field 61 is an action advertisement setting including the Beacon device management 62, the advertisement content management 63, and the advertisement promotion record 64. When the servo system manager selects the option of Beacon Device Management 62, the option to add Beacon device 65 will appear on the right, and the existing Beacon devices, such as field 66 and field 67, will also appear. The administrator can modify 68 or remove 69 the existing Beacon device. If the administrator chooses to modify the 68 option, the interface of field 70 appears for the administrator to change the settings of the Beacon device, including the device name, the micro-positioning tag (UUID, MAJOR, MINOR) or the device number.

Please refer to the fifth figure. The fifth figure is a schematic diagram of managing advertising content in an embodiment.

In an embodiment of the invention, the servo system can manage advertising content. When the servo system manager selects the option of the advertisement content management 63, the option of adding the advertisement 71 appears on the right side, and the existing advertisement content, such as the field 72 and the field 73, also appears. The manager can modify 74 or remove 75 the existing advertising content. The manager can set the ad number, start time, end time, and send settings. Reserves, total number of advertisements, and remaining quantity. The advertisement number can be set by the administrator to generate a set of unused numbers, the start time and end time are the time of the advertisement, the sending device is the device to be advertised (can be a mobile device or a media device), and the total number of advertisements The number of times the ad is set for the advertiser, and the remaining number is the number of times the ad is displayed.

Please refer to the sixth figure. The sixth figure is a flowchart of a method for managing mobile advertisements in an embodiment.

In step 80, the short-range communication module of the media device communicates with the short-range communication module of the mobile device. In this embodiment, the short-range communication module is a micro-location communication protocol (Beacon), wherein the mobile device includes an application. In step 81, the application displays information on the display of the mobile device according to the signal received by the short-range communication module of the mobile device; in step 82, the mobile device sends a request to an event processing module of a servo system. The servo system communicates with the long-range communication module of the mobile device through a mobile interaction module and communicates with the long-range communication module of the media device through a media dispatching module; in step 83, the event processing module Receiving, by the mobile interaction module and the media dispatching module, the parameters and requests uploaded by the mobile device and the media device, respectively, and pairing a service; in step 84, a content delivery module is configured according to the event processing module. The service transmits the corresponding content to the mobile device through the mobile interaction module; in step 85, the corresponding content is played on the display of the mobile device.

Please refer to the seventh figure. The seventh figure is a flowchart of a method for proposing a mobile system management action advertisement in an embodiment.

In step 100, the mobile device executes an application; in step 101, the mobile device receives the micro-positioning tag from the peripheral media device; in step 102, the mobile device transmits the micro-positioning tag and the identification code corresponding to one of the mobile devices to the servo system. In step 103, the servo system determines whether the micro-positioning tag is repeatedly accessed in a short time, and if the mobile device repeatedly receives the micro-positioning tag within the time, returning the null value to the mobile device (step 106), If the mobile device does not repeatedly receive the micro-positioning tag within the time, pair the plurality of advertisements according to the micro-positioning tag (step 104); in step 105, if the mobile device has received the plurality of advertisements, back Passing the value to the mobile device (step 106), if the mobile device has not received the plurality of advertisements, storing the access record of the plurality of advertisements (step 107) and pushing one or more of the plurality of advertisements to The mobile device (step 108). By the above method, the mobile device can be made to receive the same advertisement repeatedly without being in a time.

In many embodiments of the present invention, the mobile communication device 2 can be a smart phone or a tablet wireless communication electronic device of the mobile user; the media device (Beacon device/device) can be installed on the bus, the bus stop, Public places such as the MRT, the MRT platform or the airport.

In an embodiment of the invention, the signal transmitted by the media device includes a micro positioning tag. The bus on the same bus route has a micro-location tag associated with the plurality of media devices installed on the bus stop card, so that the servo system or the agent platform can dispatch the same advertisement content to the action users on the same bus route. The MRT in the same MRT route has a micro-positioning tag associated with the plurality of media devices installed on the MRT platform, so that the servo system can be on the same MRT route. Mobile users send the same advertising content. The present invention comprises a management mobile advertisement pushing method for solving a plurality of advertisement advertisement contents of a plurality of advertisers arranged and arranged by a media device, and the media device is installed at a position where different routes overlap, and the satellite is configured. Position the module and transmit satellite positioning information to the servo system, for example, a bus kiosk with multiple bus routes, or a MRT platform with a red line and a blue line crossing the MRT.

It can be seen from the above embodiments that the present invention can integrate advertisements of multiple advertisers and provide multiple and non-repetitive advertisements to the mobile users, so that the mobile users do not ignore the advertisements because they have browsed, thereby increasing the profits of the advertisers. Advertisers can also determine where ads are displayed in the app based on budget, giving advertisers a variety of options. In addition, through the method and the servo system proposed by the present invention, the advertisement of the micro positioning device and the plurality of advertisers can be uniformly managed, and the time and labor cost of managing the micro positioning device can be reduced.

Thus far, the preferred embodiments of the present invention have been described by the foregoing description and drawings. All of the features disclosed in this specification may be combined with other methods, and each of the features disclosed in the specification may be selectively replaced with the same, equal or similar purpose features, and thus, in addition to the particularly salient features All of the features disclosed in this specification are only one example of equal or similar features.

Having described the preferred embodiments of the present invention, it will be understood by those skilled in the art that various changes and modifications can be made without departing from the scope of the invention. The invention is also not limited to the embodiments of the embodiments set forth in the specification.

1‧‧‧ mobile users

2‧‧‧Mobile devices

3‧‧‧Media installation

4‧‧‧Internet

5‧‧‧Servo system

6‧‧‧ Goods

Claims (24)

A servo system for managing mobile advertisements, comprising: a mobile interaction module, wherein the mobile interaction module communicates with a long-range communication module of at least one mobile device to receive a parameter uploaded by the mobile device The parameter includes a micro-location tag received by the mobile device from at least one media device and an identification code corresponding to the mobile device; a media advertisement database storing a plurality of advertisements of the plurality of advertisers And an event processing module, wherein the event processing module determines, according to at least one of the parameter and the push condition, a push setting of one of the plurality of advertisements; and a The content delivery module, through the mobile interaction module, pushes one or more of the plurality of advertisements to the mobile device. The servo system of claim 1, wherein the servo system further comprises a media dispatching module, wherein the content delivery module pushes one or more of the plurality of advertisements to the Media device. The servo system of claim 1, wherein the push condition comprises a micro location tag set by the plurality of advertisers, and the at least one of the parameter and the push condition is Determining the push setting of the plurality of advertisements includes: matching the micro-location tag uploaded by the mobile device with the micro-positioning tag set by the plurality of advertisers to determine one or more of the plurality of advertisements The player pushes to the mobile device. The server system of claim 1, wherein the mobile device includes an application, the push condition includes a display position of the advertisement set by the plurality of advertisers, and the foregoing The push condition Determining, by at least one of the plurality of advertisements, the push setting includes determining one or more of the plurality of advertisements in the application according to the display position of the advertisement set by the plurality of advertisers Show location. The servo system of claim 1, wherein the mobile device comprises an application, and the at least one of the foregoing determining the plurality of advertisements according to the parameter and the push condition comprises: Determining, according to the micro positioning tag uploaded by the mobile device, one or more of the plurality of advertisements in a display position of the application. The servo system of claim 1, wherein the push condition includes an advertisement display period and an advertisement display number set by the plurality of advertisers. The servo system of claim 1, wherein: the event processing module causes the mobile device to not repeatedly receive the same advertisement for a time, if the mobile device repeatedly receives the micro-positioning label during the time, Returning the null value to the mobile device; if the mobile device does not repeatedly receive the micro-positioning tag within the time, pairing the plurality of advertisements according to the micro-positioning tag; if the mobile device has received the plurality of advertisements, Returning the null value to the mobile device; and if the mobile device has not received the plurality of advertisements, storing the access records of the plurality of advertisements and pushing one or more of the plurality of advertisements to the mobile device. The servo system of claim 1, wherein the content delivery module further pairs a service according to parameters uploaded by the mobile device, the service comprising an image, a game or a news. The servo system of claim 1, wherein the media dispatching module manages settings of the media device, the media device setting comprising a device name, a device number, and a tag of the mini-location. The servo system of claim 1, wherein the media device comprises a satellite positioning module and is disposed in the movable vehicle and transmits satellite positioning information to the servo system. The servo system of claim 1 or 2 further includes a mobile user database, wherein the mobile user database stores data of a plurality of mobile users, and one of the plurality of advertisements is based on the mobile user data. Broadcast to the mobile device or the media device. The servo system of claim 1 or 2, wherein the servo system further comprises: a billing management module connected to the content delivery module, the billing management module recording the mobile device or the media device playing An advertisement to generate a payment record for an advertiser corresponding to the plurality of advertisements. A method for managing mobile advertisements, comprising: receiving a parameter uploaded by at least one mobile device, wherein the parameter includes one of a micro-location tag and a corresponding mobile device received by the mobile device from at least one media device An identification code; storing a plurality of advertisements of the plurality of advertisers and one of the plurality of advertisements; and determining, according to the parameter and the promotion condition, at least one of the plurality of advertisements; and Pushing one or more of the plurality of advertisements to the mobile device. The method of claim 13, further comprising: pushing one or more of the plurality of advertisements to the media device. The method of claim 13, wherein the push condition comprises a micro-location tag set by the plurality of advertisers to be pushed, and the at least one of the foregoing based on the parameter and the push condition is Determining the push setting of the plurality of advertisements, comprising: matching the micro-location tag uploaded by the mobile device with a micro-positioning tag set by the plurality of advertisers to determine whether to push the one or more of the plurality of advertisements To the mobile device. The method of claim 13, wherein the mobile device comprises an application, the push condition includes a display position of the advertisement set by the plurality of advertisers, the foregoing according to the parameter and the Determining, by the at least one of the push conditions, the push setting of the plurality of advertisements comprises determining one or more of the plurality of advertisements according to a display position of the application set by the plurality of advertisers In the display location of the application. The method of claim 13, wherein the mobile device comprises an application, and the at least one of the foregoing determining the plurality of advertisements according to the parameter and the push condition comprises: The micro positioning tag uploaded by the mobile device determines one or more of the plurality of advertisements to be displayed in the application. The method of claim 13, wherein the push condition comprises an advertisement display period and an advertisement display number set by the plurality of advertisers. The method of claim 13, further comprising: if the mobile device repeatedly receives the micro-located tag for a period of time, returning a null value to the mobile device; If the mobile device does not repeatedly receive the micro-positioning tag within the time, pairing the plurality of advertisements according to the micro-positioning tag; if the mobile device has received the plurality of advertisements, returning a null value to the mobile device; And if the mobile device has not received the plurality of advertisements, storing the access records of the plurality of advertisements and pushing one or more of the plurality of advertisements to the mobile device; wherein the mobile device does not repeat during the time Receive the same ad. The method of claim 13, further comprising: pairing a service according to parameters uploaded by the mobile device, the service comprising an image, a game or a news. The method of claim 13, further comprising: managing settings of the media device, the settings of the media device including a device name, a device number, and a micro-location tag. The method of claim 13, wherein the media device comprises a satellite positioning module and is disposed in the movable vehicle and transmits satellite positioning information to the servo system. The method of claim 13, further comprising: storing data of a plurality of mobile users, one of the plurality of advertisements being pushed to the mobile device or the media device based on the mobile user data. The method of claim 13, further comprising: recording an advertisement played by the mobile device or the media device to generate a payment record to an advertiser corresponding to the plurality of advertisements.