CN106779795A - Method and service system for managing mobile advertisement push - Google Patents
Method and service system for managing mobile advertisement push Download PDFInfo
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- CN106779795A CN106779795A CN201610812344.1A CN201610812344A CN106779795A CN 106779795 A CN106779795 A CN 106779795A CN 201610812344 A CN201610812344 A CN 201610812344A CN 106779795 A CN106779795 A CN 106779795A
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- 238000000034 method Methods 0.000 title claims abstract description 31
- 238000004891 communication Methods 0.000 claims abstract description 45
- 238000007726 management method Methods 0.000 claims description 55
- 230000002452 interceptive effect Effects 0.000 claims description 17
- 230000003993 interaction Effects 0.000 abstract description 3
- 238000010586 diagram Methods 0.000 description 8
- 230000005540 biological transmission Effects 0.000 description 6
- 235000013305 food Nutrition 0.000 description 6
- 230000004048 modification Effects 0.000 description 6
- 238000012986 modification Methods 0.000 description 6
- 238000005516 engineering process Methods 0.000 description 5
- 230000000694 effects Effects 0.000 description 3
- XEEYBQQBJWHFJM-UHFFFAOYSA-N Iron Chemical compound [Fe] XEEYBQQBJWHFJM-UHFFFAOYSA-N 0.000 description 2
- 238000004458 analytical method Methods 0.000 description 2
- 230000008859 change Effects 0.000 description 2
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- 241000256844 Apis mellifera Species 0.000 description 1
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- 235000005035 Panax pseudoginseng ssp. pseudoginseng Nutrition 0.000 description 1
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- 230000008901 benefit Effects 0.000 description 1
- 239000003795 chemical substances by application Substances 0.000 description 1
- 235000008434 ginseng Nutrition 0.000 description 1
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- 229910052742 iron Inorganic materials 0.000 description 1
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Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0267—Wireless devices
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The invention provides a method and a service system for managing mobile advertisement broadcasting, wherein the service system for managing mobile advertisement broadcasting comprises the following steps: a mobile interaction module is in connection communication with a long-range communication module of at least one mobile device to receive a parameter uploaded by the mobile device, wherein the parameter comprises a micro positioning tag and an identification code corresponding to the mobile device, which are received by the mobile device from at least one media device; a media advertisement database storing a plurality of advertisements of a plurality of advertisers and a push condition related to the plurality of advertisements; an event processing module for determining a push setting of the plurality of advertisements according to at least one of the parameters and the push conditions; and a content delivery module for pushing one or more of the advertisements to the mobile device through the mobile interaction module.
Description
Technical field
Technology of the present invention on management advertisement, the method and service system broadcast are pushed away especially with regard to management moving advertising.
Background technology
With flourishing for moving communicating field, the application of mobile device by voice, word, picture to the 3G epoch,
Webpage, develops into the service such as the video stream in 4G epoch.Mobile subscriber using mobile device except being surfed the Net, it is also desirable to mobile device
More applications can be provided.
Miniature positioning (Beacon) is the technology for being more often used to combine mobile device and advertisement recently.For example,
Micropositioning device is placed near the particular commodity on market, when the common people are in shopping, if holding installation application-specific journey
The mobile device of sequence, then can immediately receive micropositioning device and push away the information broadcast, and then reach the effect for attracting common people's consumption.
However, the existing application on miniature positioning comes under the commodity push information of single manufacturer, and without the multiple advertisements of integration
Effect of the advertisement of business, cannot also provide polynary information to mobile subscriber.Therefore, multiple gray advertisements how are integrated,
And it is effectively applied to the technology of miniature positioning, it is the problem of current urgent need to resolve.
The content of the invention
In view of the above-mentioned existing issue that advertisement is applied on miniature positioning, the present invention provides a kind of management moving advertising
The method and service system broadcast are pushed away, the technology of miniature positioning effectively is pushed away to broadcast by advertisement and is combined with mobile device, while allowing
Mobile subscriber can browse various information or multiple gray advertising messages in the diverse location of an application program or stratum.
Present invention management moving advertising pushes away parameter that the service system broadcast can be uploaded with method according to mobile device to match somebody with somebody
Pair or the multiple gray multiple advertisements of plan correspondence, make the mobile device not repeat to receive same advertisement within the time.
One embodiment of the invention pushes away the service system broadcast there is provided a kind of for managing moving advertising, comprising：One movement
One longer range communications module link communication of interactive module, the movement interactive module and an at least mobile device, to receive the movement
The miniature positioning that the parameter that device is uploaded, the wherein parameter are received comprising the mobile device from an at least media apparatus
Label with to should mobile device an identification code；One media advertisement database, the multiple advertisements of media advertisement database storage
Multiple advertisements of business and the broadcasting condition on the plurality of advertisement；One event processing module, the event processing module is according to this
The one at least within of parameter and the broadcasting condition is determining that the one of the plurality of advertisement pushes away and broadcasts setting；And one content transmission mould
Block, the one or more of the plurality of advertisement is pushed away cast to the mobile device by the movement interactive module.
Another embodiment of the present invention pushes away the method broadcast there is provided a kind of for managing moving advertising, comprises the steps of：
The parameter that an at least mobile device is uploaded is received, the wherein parameter is connect comprising the mobile device from an at least media apparatus
Receive a miniature positioning label with to should mobile device an identification code；Store multiple gray multiple advertisements and on this
One broadcasting condition of multiple advertisements；One at least within according to the parameter and the broadcasting condition is determining the one of the plurality of advertisement
Push away and broadcast setting；And the one or more of the plurality of advertisement is pushed away cast to the mobile device.
In sum, the management moving advertising that the embodiment of the present invention is provided pushes away the method and service system broadcast, Neng Goushi
The purpose of multiple advertisements is now matched or planned, allows mobile subscriber to have more rich polynary experience, while improving the advertisement of manufacturer
The effect of publicity.
On other additional features and advantage of the invention, those skilled in the art are not departing from spirit of the invention
In scope, the equivalent modifications carried out according to this case or change are both contained in the scope of the claims of the invention.
Brief description of the drawings
Fig. 1 is the schematic diagram of the management moving advertising push system of an embodiment.
Fig. 2 is the Organization Chart of management moving advertising push system in an embodiment.
Fig. 3 is the schematic diagram of management media apparatus in an embodiment.
Fig. 4 is the schematic diagram of setting media apparatus in an embodiment.
Fig. 5 is the schematic diagram of management ad content in an embodiment.
Fig. 6 is the flow chart of management moving advertising recommending and broadcasting method in an embodiment.
Fig. 7 is the flow chart of service system management moving advertising recommending and broadcasting method in an embodiment.
Drawing reference numeral：
1 mobile subscriber
2 mobile devices
3 media apparatus
4 world-wide webs
5 service systems
6 commodity
21 displays
22 application programs
24 short range communication modules
25 longer range communications modules
35 satellite positioning modules
38 longer range communications modules
39 short range communication modules
51 accounting management modules
52 event processing modules
53 content delivery modules
54 movement interactive modules
55 media send module
56 service databases
57 media advertisement databases
58 mobile subscriber databases
60 webpages
61 moving advertisings set
62 Beacon equipment controles
63 ad content managements
64 advertisements are pushed away broadcasts record
65 newly-increased Beacon equipment
66 fields
67 fields
68 modifications
69 remove
70 fields
71 newly-increased advertisements
72 fields
73 fields
74 modifications
75 remove
The short range communication module of 80 media apparatus communicates with the short range communication module of mobile device
81 according to received signal in the display display information of the mobile device
82 mobile devices send a request to the event processing module of service system
83 event processing modules receive parameter that the mobile device uploaded with the media apparatus and request and match somebody with somebody according to this
To service
Corresponding content is sent to the mobile device by 84
85 play foregoing corresponding content in the display of the mobile device
100 mobile devices
101 labels that miniature positioning is received from periphery media apparatus
The labels of the 102 miniature positioning of transmission and to should mobile device an identification code to service system
Whether the label of 103 miniature positioning is repeatedly taken in the short time
104 match or the multiple advertisements of plan according to the label of miniature positioning
Whether 105 mobile devices took multiple advertisements
106 service systems return null value
Record is taken in 107 the plurality of advertisements of storage
108 push away and broadcast the one or more of the plurality of advertisement to the mobile device
Specific embodiment
Below with respect to specific embodiment of the invention and with reference to schema description, below in more complete description this paper targets
Hold, these survival rates part of the invention, and it illustrates specific illustrative embodiment by describing mode.So
And, target content can be embodied as a variety of forms, as such, it is contemplated that or the target content of opinion should be interpreted that and be not limited to this
Any illustrative embodiment that text is proposed；Illustrative embodiment is merely provided as purposes of discussion.Similarly, present invention meaning
Refer to the reasonable broad range of the target content that institute covers or advocates；Including it be now software, dress that such as target content can have
Put, method or system.Therefore, following detailed description is not to the limitation of advocated category.
In subsequent detailed description, propose many specific details using embodiment to provide present invention relevant one complete
Whole understanding.But for various equivalent modifications, it is evident that the present invention can in the case where not possessing these details implementation.At it
In his situation, it is known that method, program, system, component and/or circuit described by relative high-order mode, just not state carefully, to keep away
Exempt to cause unnecessary interference to the conception of present invention.
Fig. 1 is referred to, Fig. 1 is the schematic diagram of the management moving advertising push system of an embodiment, and wherein moving advertising is mutual
Dynamic system includes mobile subscriber 1, mobile device 2, media apparatus 3, world-wide web 4, service system 5, commodity 6.
As shown in the illustrated embodiment of fig. 1, when mobile subscriber 1 hold mobile device 2 by market certain commodity 6 when, will receive
The signal of the miniature positioning of media apparatus 3.If mobile device 2 installed with market or the corresponding application program of commodity 6, move
Employ family 1 can by the application program receive service system 5 with world-wide web 4 transmit in perhaps advertisement (promotional advertisement or its
His favor information), also can carry out interaction with service system 5.
The interior perhaps advertisement correspondence multiple advertiser that service system 5 is provided, the interior perhaps advertisement that mobile device 2 is received
The display location in the application program can be determined according to the label of miniature positioning, the interior perhaps advertisement also can be according to correspondence advertiser
The location advertising of purchase shows in the application.For example, if the major function of application program is to share life information, its
The primary catalog of middle application program can be categorized further, as food, clothing, live, OK；If on commodity 6 being the article of food type, service
Shown in label transmission advertisement to the classification " food " then according to miniature positioning of system 5；If additionally, the location advertising of advertiser's purchase
Be " food ", then advertisement will classification " food " subdirectory in display location；If advertiser wishes to increase product exposure rate, can
The display location of primary catalog is bought with expense higher, its advertisement will be displayed in primary catalog, with classification food, clothing, firmly,
Row Concurrent Display.
In different embodiments of the invention, media apparatus 3 can include satellite positioning module and configure moveable one
On the vehicles, such as bus or subway, and satellite positioning information to service system 5 is transmitted, service system 5 can further according to matchmaker
The position of body device 3 provides associated advertisement.For example, if being tourist attractions near the position of media apparatus 3, play
The advertisement of GT grand touring；If being night market near the position of media apparatus 3, the advertisement of foodstuff is played.
Please continue to refer to Fig. 2, Fig. 2 is the Organization Chart of management moving advertising push system in an embodiment, wherein further
Detailed architecture comprising mobile device 2, media apparatus 3 and service system 5.Display 21, application are comprised at least in mobile device 2
Program 22, short range communication module 24 and longer range communications module 25.Satellite positioning module 35, long-range is comprised at least in media apparatus 3
Communication module 38 and short range communication module 39.Comprise at least in service system 5 accounting management module 51, event processing module 52,
Content delivery module 53, mobile interactive module 54 send module 55 with media.
In the embodiment of fig. 2, display 21 is used to show the interior perhaps advertisement that application program 22 is presented；Junction service
Row information can be entered between module 24 and short range communication module 39 to exchange or one-way transmission；Longer range communications module 25 and the mutual dynamic model of movement
The link communication of block 54, to receive the parameter that mobile device 2 is uploaded；Media send module 55 to be led to the line of longer range communications module 38
Letter；Satellite positioning module 35 can obtain the satellite positioning information of media apparatus 3 and be sent to service system 5.
Media apparatus 3 can install at the cinema, market, super business, airport, bus, subway or it is any can provide advertisement to
The common people, the occasion of mobile subscriber.In an embodiment of the present invention, when the signal that mobile device 2 enters short range communication module 39 is sent out
When sending scope, short range communication module 24 can receive the signal that short range communication module 39 sends.If short range communication module 24 with it is short
Journey communication module 39 is reached an agreement on for miniature positioning and communicating, then application program 22 will receive miniature positioning label.
Satellite positioning information can be uploaded to event processing module 52 by media apparatus 3, and event processing module 52 is respectively from shifting
Dynamic interactive module 54 and media send module 55 to receive parameter that mobile device 2 uploaded with media apparatus 3 and request and according to this
Pairing one is serviced, the service that content delivery module 53 is matched according to event processing module 52, by corresponding content by mobile mutual
Dynamic model block 54 or media send module 55 to be sent to mobile device 2 or media apparatus 3, and are played in foregoing correspondence in display 21
The advertisement of appearance or image information.Wherein, what the parameter that mobile device 2 is uploaded was received comprising mobile device 2 from media apparatus 3
The identification code of miniature positioning label and corresponding mobile device 2.Additionally, the service can be comprising image, game or news.
Service system 5 further includes accounting management module 51, connects content delivery module 53, and accounting management module 51 is remembered
The advertisement that record mobile device 2 or media apparatus 3 are played, asks money to record, book keeping operation pipe with to the corresponding advertiser's output of each advertisement
Reason module 51 also record and the interactive mobile device 2 of media apparatus 3 acquired in the service and bonus points, with to offer
Advertiser's output of the service asks money record and feedback bonus point is to mobile subscriber.
Short range communication module 24 shown in Fig. 2,39 can for Wi-Fi, near-field communication (Near Field Communication,
NFC), one of the short-range communication such as miniature positioning (Beacon) or group honeybee (ZigBee) agreement, but mobile device 2 and media apparatus
3 are not limited to one of which short range communication module, the short range communication module also can simultaneously with two kinds or more.Longer range communications mould
Block 25,38 can be one of the telecommunication such as 2G, 3G, 4G, LTE, WiMAX or Ethernet agreement, but mobile device 2 and media
Device 3 is not limited to a kind of longer range communications module, the longer range communications module also can simultaneously with two kinds or more.
Additionally, the event processing module 52 of Fig. 2 also may be connected to a service database 56, service database storage movement
Parameter of the device 2 with media apparatus 3 and the service corresponding to request, content delivery module 53 can also connect a mobile user data
The media advertisement database 57 of storehouse 58 and, mobile subscriber database 58 stores the data of multiple mobile subscribers, media advertisement data
Storehouse 57 stores multiple gray multiple advertisements and on one of the plurality of advertisement broadcasting condition.
In an embodiment of Fig. 2, mobile device 2 is provided with application program 22, and short range communication module 24 can be received and solved
After the signal that analysis short range communication module 39 sends, application program 22 transmits the miniature positioning in signal by longer range communications module 25
The ginseng that label uploads mobile device 2 to mobile interactive module 54, mobile interactive module 54 with the identification code of corresponding mobile device 2
Number reaches event processing module 52.Media advertisement database 57 then stores multiple gray multiple advertisements and on the plurality of wide
The broadcasting condition accused.The parameter that event processing module 52 is uploaded according to the content analysis of service database 56, and pushed away according to this
The one at least within of condition is broadcast to determine that the one of the plurality of advertisement pushes away and broadcasts setting, event processing module 52 pushes away this to be broadcast setting and pass
To content delivery module 53, content delivery module 53 is according to the result analyzed in media advertisement database 57 and mobile user data
Search advertisements project and the interactive information of mobile device 2 is recorded in storehouse 58, content delivery module 53 passes advertising items or content
To mobile interactive module 54, mobile interactive module 54 is by advertising items or content recommending and broadcasting to mobile device 2, accounting management module 51
Advertisement charging record is completed after receiving the information of content delivery module 53.
In fig. 2, content delivery module 53 can send module 55 to push away the one or more of the plurality of advertisement and broadcast by media
To media apparatus 3.Broadcasting condition can be comprising being intended to push away the miniature positioning label broadcast set by multiple advertisers, and service system 5 can match somebody with somebody
The miniature positioning label uploaded to mobile device 2 is intended to push away the miniature positioning label broadcast with set by multiple advertisers, with certainly
Surely to push away and which advertisement to mobile device 2 broadcast.Broadcasting condition can also include multiple advertisers' settings advertisement show during with it is wide
Accuse display number of times.
In fig. 2, foregoing broadcasting condition can include wanting in which position of application program 22 set by multiple advertisers
Display advertisement, push away broadcast setting determine can the advertisement according to set by multiple advertisers be intended in the display location of application program 22, certainly
The advertisement of fixed multiple is in the display location of application program 22.Push away this that broadcast that the decision of setting can also be uploaded according to mobile device 2 micro-
Type positions label, determines multiple advertisements in the display location of application program 22.
Please refer to the schematic diagram that Fig. 3 and Fig. 4, Fig. 3 are management media apparatus in an embodiment, Fig. 4 is an embodiment
The schematic diagram of middle setting media apparatus.
In an embodiment of the present invention, service system can manage the setting of media apparatus and advertisement, and media apparatus can be
Miniature positioning (Beacon) equipment.In Fig. 3, webpage 60 is management micropositioning device and an interface of advertisement；Field 61 is bag
Equipment control containing Beacon 62, ad content management 63 pushes away the moving advertising setting for broadcasting record 64 with advertisement.When service system pipe
During the option of reason person selection Beacon equipment controles 62, right occurs the option of newly-increased Beacon equipment 65, while can also go out
The Beacon equipment that now presently, there are, such as field 66, field 67.And manager can enter to the Beacon equipment that presently, there are
Row modification 68 or removal 69.If the option of manager's selection modification 68, the interface for field 70 occur is changed for manager
The setting of Beacon equipment, including device name, the label (UUID, MAJOR, MINOR) or device numbering of miniature positioning
Etc. parameter.
Further referring to Fig. 5, Fig. 5 is the schematic diagram of management ad content in an embodiment.
In an embodiment of the present invention, service system can manage ad content.When in service system manager selection advertisement
When holding the option of management 63, right occurs the option of newly-increased advertisement 71, while the ad content that presently, there are, example also occurs
Such as field 72, field 73.And manager can modify to the ad content that presently, there are and 74 or remove 75.Manager can set
Determine advertisement numbering, time started, end time, transmission equipment, advertisement sum and volume residual etc..Wherein advertisement numbering can be by managing
Reason person's sets itself can by system produce one group of untapped numbering, time started and end time for advertisement publishing time,
Transmission equipment is equipment (can be mobile device or media apparatus), the advertisement sum of wanted advertisement-printing for advertiser's setting is wide
It is the residue degree that advertisement shows to accuse display number of times, volume residual.
Fig. 6 is referred to, Fig. 6 is the flow chart of management moving advertising recommending and broadcasting method in an embodiment.
In step 80, the short range communication module of media apparatus communicates with the short range communication module of mobile device, implements herein
Example medium or short range communication module is miniature positioning and communicating agreement (Beacon), and the wherein mobile device includes an application program.In step
Rapid 81, the application program shows according to the short range communication module received signal of the mobile device in the display of the mobile device
Show information；In step 82, the mobile device sends a request to an event processing module of a service system, and the service system passes through
One movement interactive module sends module and the matchmaker with the longer range communications module link communication of the mobile device and by a media
The longer range communications module link communication of body device；In step 83, the event processing module from the movement interactive module and is somebody's turn to do respectively
Media send module to receive parameter that the mobile device and the media apparatus are uploaded and request and match a service according to this；In step
Rapid 84, corresponding content is passed through the mutual dynamic model of the movement by the service that a content delivery module is matched according to the event processing module
Block is sent to the mobile device；In step 85, foregoing corresponding content is played in the display of the mobile device.
Fig. 7 is referred to, Fig. 7 is the flow chart of service system management moving advertising recommending and broadcasting method in an embodiment.
In step 100, mobile device performs an application program；In step 101, mobile device is received from periphery media apparatus
The label of miniature positioning；In step 102, mobile device transmit miniature positioning label and to should mobile device an identification
Code is to service system；In step 103, service system judges whether the label of miniature positioning is repeatedly taken in the short time, if should
Mobile device repeats to receive the label of the miniature positioning within the time, and passback null value is to the mobile device (step 106), if being somebody's turn to do
Mobile device does not repeat to receive the label of the miniature positioning within the time, and the label pairing according to the miniature positioning is the plurality of wide
Accuse (step 104)；In step 105, if the mobile device had received the plurality of advertisement, passback null value to the mobile device (step
It is rapid 106), if the mobile device did not received the plurality of advertisement, store taking record (step 107) and push away and broadcasting for the plurality of advertisement
The one or more of the plurality of advertisement is to the mobile device (step 108).By the above method, mobile device can be made within the time
Do not repeat to receive same advertisement.
In numerous embodiments of the invention, the mobile communications device 2 can be that a smart mobile phone of mobile subscriber or one are flat
The electronic equipment of plate computer；Media apparatus (Beacon equipment/device) can be arranged on bus on, bus stop board,
The public arenas such as iron compartment, subway railway platform or airport.
In a kind of embodiment of the invention, the signal transmitted by media apparatus includes a miniature positioning label.In same public affairs
The bus of bus or train route line has related miniature positioning label with multiple media apparatus that bus stop board is installed, make service system or
Agent platform can send identical ad content to the mobile subscriber on same bus route.In the subway of same underground route
Compartment has related miniature positioning label with multiple media apparatus that subway railway platform is installed, so that service system can be to same
Mobile subscriber on one underground route sends identical ad content.The present invention includes a kind of management moving advertising recommending and broadcasting method,
It is used to solve play multiple gray multiple ad contents in a media apparatus plan, and media apparatus are arranged on different roads
The position that line is overlapped, and configure satellite positioning module and transmit satellite positioning information to service system, for example：With multiple public
The bus booth of bus or train route line, or the subway railway platform that subway red line intersects with blue line.
From above-described embodiment, the present invention can integrate multiple gray advertisements, and provide polynary and unduplicated wide
Accuse to mobile subscriber, allow mobile subscriber not ignore advertisement because browsed, and then increase gray income.Advertiser
Display location of the advertisement in application program can be determined according to budget, allow advertiser to have diversified selection.Additionally, by this
Invention proposed method and service system, can efficiently be managed collectively micropositioning device and multiple gray advertisements,
Reduce time and the human cost of management micropositioning device.
So far, preferred embodiment of the invention, is illustrated via described above and schema.In this manual
Disclosed all features may all be combined with other method, and each feature disclosed in this specification may selectivity
Replaced with identical, equal or similar purpose feature, therefore, in addition to especially significant feature, all of this specification
Disclosed feature is only an example in equal or similar features.
After presently preferred embodiments of the present invention is described in detail, being familiar with this skilled worker can be apparent from, and not take off
Various change can be carried out under following claims with spirit and is changed, be both contained in the scope of the claims of the invention, and
The present invention is also not only restricted to the implementation method of illustrated embodiment in specification.
Claims (24)
1. a kind of management moving advertising pushes away the service system broadcast, it is characterised in that include：
One longer range communications module link communication of one movement interactive module, the movement interactive module and an at least mobile device, with
The parameter that the mobile device is uploaded is received, the wherein parameter is received comprising the mobile device from an at least media apparatus
One miniature positioning label with to should mobile device an identification code；
One media advertisement database, the media advertisement database stores multiple gray multiple advertisements and on the plurality of advertisement
A broadcasting condition；
One event processing module, the event processing module is according to the one at least within of the parameter and the broadcasting condition determining this
The one of multiple advertisements pushes away and broadcasts setting；And
One content delivery module, the one or more of the plurality of advertisement is pushed away cast to the mobile device by the movement interactive module.
2. management moving advertising as claimed in claim 1 pushes away the service system broadcast, it is characterised in that the service system is further
Module is sent comprising a media, the content delivery module is sent module to push away the one or more of the plurality of advertisement and broadcast by the media
To the media apparatus.
3. management moving advertising as claimed in claim 1 pushes away the service system broadcast, it is characterised in that the broadcasting condition is included should
It is intended to push away the miniature positioning label broadcast set by multiple advertisers, foregoing this according to the parameter and the broadcasting condition is at least one of
Person with determine the plurality of advertisement this push away that to broadcast setting more with this comprising the miniature positioning label that the mobile device uploaded is matched
It is intended to push away the miniature positioning label broadcast set by individual advertiser, is pushed away with the one or more for determining the plurality of advertisement and cast to movement dress
Put.
4. management moving advertising as claimed in claim 1 pushes away the service system broadcast, it is characterised in that the mobile device includes one
Application program, the broadcasting condition is intended in the display location of the application program, foregoing comprising advertisement set by the plurality of advertiser
According to the parameter and the broadcasting condition this at least within one with determine the plurality of advertisement this push away and broadcast setting comprising many according to this
Advertisement set by individual advertiser is intended to determine that the one or more of the plurality of advertisement applies journey in this in the display location of the application program
The display location of sequence.
5. management moving advertising as claimed in claim 1 pushes away the service system broadcast, it is characterised in that the mobile device includes one
Application program, it is foregoing according to the parameter and the broadcasting condition this at least within one with determine the plurality of advertisement this push away to broadcast and set
It is fixed to include the miniature positioning label uploaded according to the mobile device, determine that the one or more of the plurality of advertisement applies journey in this
The display location of sequence.
6. management moving advertising as claimed in claim 1 pushes away the service system broadcast, it is characterised in that the broadcasting condition is included should
The advertisement of multiple advertiser's settings shows number of times during showing with advertisement.
7. management moving advertising as claimed in claim 1 pushes away the service system broadcast, it is characterised in that：
The event processing module makes the mobile device not repeat to receive same advertisement within the time,
If the mobile device repeats to receive the label of the miniature positioning, passback null value to the mobile device within the time；
If the mobile device does not repeat to receive the label of the miniature positioning within the time, the label pairing according to the miniature positioning
The plurality of advertisement；
If the mobile device had received the plurality of advertisement, passback null value to the mobile device；And
If the mobile device did not received the plurality of advertisement, store the plurality of advertisement take record and push away broadcast the plurality of advertisement it
One or more is to the mobile device.
8. management moving advertising as claimed in claim 1 pushes away the service system broadcast, it is characterised in that the content delivery module is entered
, according to the parameter that the mobile device is uploaded to match a service, the services package is containing image, game or news for one step.
9. management moving advertising as claimed in claim 1 pushes away the service system broadcast, it is characterised in that the media send module tubes
Manage the setting of the media apparatus, the label of the setting comprising device name, device numbering and the miniature positioning of the media apparatus.
10. management moving advertising as claimed in claim 1 pushes away the service system broadcast, it is characterised in that the media apparatus are included
Satellite positioning module and the moveable vehicles are configured at, and transmit satellite positioning information to the service system.
11. management moving advertisings as claimed in claim 1 or 2 push away the service system broadcast, it is characterised in that further comprising one
One of mobile subscriber database, the data of the multiple mobile subscribers of mobile subscriber database storage, the plurality of advertisement are more according to this
Individual mobile user data is pushed away and casts to the mobile device or the media apparatus.
12. management moving advertisings as claimed in claim 1 or 2 push away the service system broadcast, it is characterised in that the service system is entered
One step is included：
One accounting management module connects the content delivery module, and the accounting management module records the mobile device or the media apparatus
The advertisement played, asks money to record with to the corresponding advertiser's output of the plurality of advertisement.
A kind of 13. management moving advertisings push away the method broadcast, it is characterised in that include：
The parameter that an at least mobile device is uploaded is received, the wherein parameter includes the mobile device from an at least media apparatus
The miniature positioning label for being received with to should mobile device an identification code；
The multiple gray multiple advertisements of storage and the broadcasting condition on the plurality of advertisement；
One at least within according to the parameter and the broadcasting condition is determining that the one of the plurality of advertisement pushes away and broadcasts setting；And
The one or more of the plurality of advertisement is pushed away and casts to the mobile device.
14. management moving advertisings as claimed in claim 13 push away the method broadcast, it is characterised in that further include：
The one or more of the plurality of advertisement is pushed away and casts to the media apparatus.
15. management moving advertisings as claimed in claim 13 push away the method broadcast, it is characterised in that the broadcasting condition is more comprising this
It is intended to push away the miniature positioning label broadcast set by individual advertiser, foregoing one at least within according to the parameter and the broadcasting condition
With determine the plurality of advertisement this push away broadcast setting comprising match the miniature positioning label that the mobile device uploaded with it is the plurality of
It is intended to push away the miniature positioning label broadcast set by advertiser, to determine the one or more of the plurality of advertisement to the mobile device.
16. management moving advertisings as claimed in claim 13 push away the method broadcast, it is characterised in that the mobile device should comprising one
With program, the broadcasting condition is intended in the display location of the application program, foregoing basis comprising advertisement set by the plurality of advertiser
The parameter and the broadcasting condition this at least within one with determine the plurality of advertisement this push away and broadcast setting and include according to the plurality of
Advertisement set by advertiser is intended to be determined in the display location of the application program one or more of the plurality of advertisement in the application program
Display location.
17. management moving advertisings as claimed in claim 13 push away the method broadcast, it is characterised in that the mobile device should comprising one
With program, it is foregoing according to the parameter and the broadcasting condition this at least within one with determine the plurality of advertisement this push away and broadcast setting
Comprising the miniature positioning label uploaded according to the mobile device, determine the one or more of the plurality of advertisement in the application program
Display location.
18. management moving advertisings as claimed in claim 13 push away the method broadcast, it is characterised in that the broadcasting condition is more comprising this
The advertisement of individual advertiser's setting shows number of times during showing with advertisement.
19. management moving advertisings as claimed in claim 13 push away the method broadcast, it is characterised in that further include：
If the mobile device repeats to receive the label of the miniature positioning, passback null value to the mobile device within the time；
If the mobile device does not repeat to receive the label of the miniature positioning within the time, the label pairing according to the miniature positioning
The plurality of advertisement；
If the mobile device had received the plurality of advertisement, passback null value to the mobile device；And
If the mobile device did not received the plurality of advertisement, store the plurality of advertisement take record and push away broadcast the plurality of advertisement it
One or more is to the mobile device；
Wherein, the mobile device does not repeat to receive same advertisement within the time.
20. management moving advertisings as claimed in claim 13 push away the method broadcast, it is characterised in that further include：
, to match a service, the services package is containing image, game or news for the parameter uploaded according to the mobile device.
21. management moving advertisings as claimed in claim 13 push away the method broadcast, it is characterised in that further include：
The setting of the media apparatus is managed, the setting of the media apparatus includes the mark of device name, device numbering and miniature positioning
Sign.
22. management moving advertisings as claimed in claim 13 push away the method broadcast, it is characterised in that the media apparatus include satellite
Locating module and the moveable vehicles are configured at, and transmit satellite positioning information to service system.
23. management moving advertisings as claimed in claim 13 push away the method broadcast, it is characterised in that further include：
One of the data of the multiple mobile subscribers of storage, the plurality of advertisement are pushed away according to the plurality of mobile user data and cast to movement dress
Put or the media apparatus.
24. management moving advertisings as claimed in claim 13 push away the method broadcast, it is characterised in that further include：
The advertisement that the mobile device or the media apparatus are played is recorded, money is asked with to the corresponding advertiser's output of the plurality of advertisement
Record.
Applications Claiming Priority (4)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| TW104138443 | 2015-11-20 | ||
| TW104138443 | 2015-11-20 | ||
| TW105115690A TW201719530A (en) | 2015-11-20 | 2016-05-20 | Method of managing mobile advertisement push notification and servo-system comprising a mobile interactive module, a media advertising database, an event processing module, and a content transmission module |
| TW105115690 | 2016-05-20 |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN106779795A true CN106779795A (en) | 2017-05-31 |
Family
ID=58972289
Family Applications (2)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610812315.5A Withdrawn CN106779794A (en) | 2015-11-20 | 2016-09-09 | Method for pushing mobile advertisement |
| CN201610812344.1A Withdrawn CN106779795A (en) | 2015-11-20 | 2016-09-09 | Method and service system for managing mobile advertisement push |
Family Applications Before (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610812315.5A Withdrawn CN106779794A (en) | 2015-11-20 | 2016-09-09 | Method for pushing mobile advertisement |
Country Status (1)
| Country | Link |
|---|---|
| CN (2) | CN106779794A (en) |
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| CN108573404A (en) * | 2018-03-27 | 2018-09-25 | 联动优势电子商务有限公司 | A kind of method, terminal and server obtaining merchandise news |
| CN109102312A (en) * | 2017-06-21 | 2018-12-28 | 华硕电脑股份有限公司 | Advertisement push system and its server and electronic device |
| CN109685541A (en) * | 2017-10-18 | 2019-04-26 | 曹建华 | Advertisement broadcast method and its system |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109308624A (en) * | 2017-07-27 | 2019-02-05 | 英业达科技有限公司 | Interactive type advertisement method and its system |
| CN109509013B (en) * | 2018-08-14 | 2023-08-15 | 广东长宝信息科技股份有限公司 | Method for pushing image information by mobile terminal equipment |
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Also Published As
| Publication number | Publication date |
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| CN106779794A (en) | 2017-05-31 |
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Application publication date: 20170531 |