JP2003241698A - Mobile advertisement system for changing display content in response to position, and mobile advertisement method - Google Patents
Mobile advertisement system for changing display content in response to position, and mobile advertisement methodInfo
- Publication number
- JP2003241698A JP2003241698A JP2002042894A JP2002042894A JP2003241698A JP 2003241698 A JP2003241698 A JP 2003241698A JP 2002042894 A JP2002042894 A JP 2002042894A JP 2002042894 A JP2002042894 A JP 2002042894A JP 2003241698 A JP2003241698 A JP 2003241698A
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- 238000000034 method Methods 0.000 title claims description 6
- 238000004891 communication Methods 0.000 claims description 42
- 230000005540 biological transmission Effects 0.000 claims description 8
- 238000010586 diagram Methods 0.000 description 20
- 239000004973 liquid crystal related substance Substances 0.000 description 13
- 238000007796 conventional method Methods 0.000 description 3
- 230000000694 effects Effects 0.000 description 2
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Abstract
Description
【０００１】[0001]
【発明の属する技術分野】本発明は、バス等の交通機関
の車体を利用した、車外の不特定多数に向けた宣伝広告
に関する。BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a publicity advertisement for an unspecified number of people outside a vehicle using a vehicle body of a transportation system such as a bus.
【０００２】[0002]
【従来の技術】バス等の交通機関の車体を利用した移動
広告として、車体に直接広告内容を塗装しておくもの
や、車体に電光掲示板や液晶ディスプレイ等を取り付け
て、同じ映像を繰り返し再生するものが容易に考えられ
る。後者の場合の機能構成例を図１２に示す。このよう
な従来技術においては、バス等の交通機関の車体に備え
た広告映像表示機能を有する液晶ディスプレイ等に、あ
らかじめハードディスク等の記録媒体に蓄積しておいた
広告映像を、繰り返し再生する。2. Description of the Related Art As a mobile advertisement using a vehicle body of transportation such as a bus, the advertisement content is directly painted on the vehicle body, or an electronic bulletin board or a liquid crystal display is attached to the vehicle body to reproduce the same image repeatedly. Things are easily conceivable. FIG. 12 shows a functional configuration example in the latter case. In such a conventional technique, an advertisement image previously stored in a recording medium such as a hard disk is repeatedly reproduced on a liquid crystal display or the like having a function of displaying an advertisement image provided on a vehicle body of transportation such as a bus.
【０００３】[0003]
【発明が解決しようとする課題】宣伝広告が有効に働く
ためには、特に宣伝を行う場所が重要である。宣伝広告
が有効な場所として、広告主の商店の周囲や、その商店
で扱う商品に関連する場所が考えられる。例えば、娯楽
施設のキャラクタ付きの商品を販売している広告主の場
合、広告主自身の商店の周辺やその娯楽施設の周辺。上
記従来技術として示した移動広告では、広告内容が変更
できないため、１つの交通機関で広告できる広告主の数
が制限されていた。また、広告内容を変更したとして
も、広告の効果を発揮できるよう表示場所を選ぶことが
できなかった。本発明では、広告が効果を持つよう、広
告主が、広告したい場所で広告できて、また、広告内容
を場所に応じて変化できるような移動広告の実現を目的
とする。これにより、商店を経営する広告主にとって、
来客数増等がはかれる効果的な場所での宣伝広告が可能
になる。さらに、広告配信会社にとって、広告できる広
告主の数を増やすことができる。[Problems to be Solved by the Invention] In order for advertisement to work effectively, the place where the advertisement is made is particularly important. As a place where the advertisement is effective, a place around the advertiser's store or a place related to a product handled by the store can be considered. For example, in the case of an advertiser who sells a product with a character of an entertainment facility, it is around the advertiser's own shop or the entertainment facility. In the mobile advertisement shown as the above-mentioned conventional technique, the content of the advertisement cannot be changed, so that the number of advertisers who can advertise on one transportation facility is limited. In addition, even if the content of the advertisement is changed, it is not possible to select the display place so that the effect of the advertisement can be exhibited. An object of the present invention is to realize a mobile advertisement in which an advertiser can make an advertisement at a place where he / she wants to make an advertisement and can change an advertisement content depending on the place so that the advertisement has an effect. As a result, for advertisers who run shops,
Advertising in an effective place where the number of visitors can be increased will be possible. Further, the number of advertisers who can advertise can be increased for the advertisement distribution company.
【０００４】[0004]
【課題を解決するための手段】本発明の移動広告システ
ムでは、従来技術の構成機能に加えて、ＧＰＳ等からの
信号をもとに現在位置を特定する位置特定機能と、現在
位置に割り当てられた広告映像を外部の広告映像配信サ
ーバから受信する広告映像受信機能とを設ける。また
は、位置特定機能と、あらかじめハードディスク等の記
録媒体に蓄積しておいた広告映像を現在位置に基づいて
選択する広告映像選択機能とを設ける。In the mobile advertisement system of the present invention, in addition to the constituent functions of the prior art, a position specifying function for specifying the current position based on a signal from GPS or the like, and a current position are assigned. And an advertisement image receiving function for receiving the advertisement image from an external advertisement image distribution server. Alternatively, a position specifying function and an advertisement image selecting function of selecting an advertisement image previously stored in a recording medium such as a hard disk based on the current position are provided.
【０００５】本発明の移動広告方法は、位置を特定する
システムからの情報をもとに現在位置を特定し、現在位
置に割り当てられた広告映像を、通信網を介して外部の
広告映像配信サーバから受信し、受信した広告映像を車
体に備えられた広告映像表示装置に表示する。または、
あらかじめ広告映像記録媒体に蓄積しておいた広告映像
を現在位置に基づいて選択し、選択された広告映像を車
体に備えられた広告映像表示装置に表示する。According to the mobile advertisement method of the present invention, the current position is specified on the basis of the information from the position specifying system, and the advertisement image allocated to the current position is transmitted to the external advertisement image distribution server via the communication network. The received advertisement image is displayed on the advertisement image display device provided on the vehicle body. Or
The advertisement image stored in advance in the advertisement image recording medium is selected based on the current position, and the selected advertisement image is displayed on the advertisement image display device provided on the vehicle body.
【０００６】本発明の交通機関の車両は、位置を特定す
るシステムからの情報をもとに現在位置を特定する位置
特定機能と、あらかじめ広告映像記録媒体に蓄積してお
いた広告映像を現在位置に基づいて選択する広告映像選
択機能または現在位置に割り当てられた広告映像を通信
網を介して外部の広告映像配信サーバから受信する広告
映像受信機能と、選択または受信した広告映像を表示す
る車体に設けられた広告映像表示装置と、を備える。The transportation vehicle of the present invention has a position specifying function for specifying the current position based on the information from the position specifying system and an advertisement image stored in advance in the advertisement image recording medium. Based on the advertisement image selection function or the advertisement image receiving function of receiving the advertisement image assigned to the current position from the external advertisement image distribution server via the communication network, and the vehicle body displaying the selected or received advertisement image. The provided advertisement image display device.
【０００７】本発明の広告会社システムは、あらかじめ
広告映像を蓄積しておく広告映像記録媒体と、交通機関
からの現在位置を特定する情報に基づいて前記広告映像
記録媒体に蓄積しておいた広告映像を選択する広告映像
選択機能と、選択された広告映像を前記交通機関に送信
する広告映像送信機能と、広告主が別の通信網を介して
送信した広告映像を受信し前記広告映像記録媒体に登録
する広告映像受信機能と、決済情報を広告会社の決裁機
能に通知する決裁情報通知機能と、を備える広告映像配
信サーバと、前記決裁情報通知機能から通知された広告
に対する料金を広告主から受け取る決済機能と、を備え
る。The advertisement company system of the present invention stores an advertisement image recording medium in which advertisement images are accumulated in advance and advertisements accumulated in the advertisement image recording medium on the basis of information for identifying the current position from transportation means. The advertisement video selection function for selecting a video, the advertisement video transmission function for transmitting the selected advertisement video to the transportation facility, and the advertisement video recording medium for receiving the advertisement video transmitted by the advertiser through another communication network. An advertisement video distribution server having an advertisement video reception function registered in, and a decision information notification function for notifying the settlement function of an advertising company of settlement information, and a fee for an advertisement notified from the decision information notification function from an advertiser And a payment function for receiving.
【０００８】本発明の広告主システムは、広告映像配信
サーバの広告映像記録媒体に通信網を介して広告映像を
登録する広告映像登録機能と、広告会社の決済機能に広
告に対する料金を支払う決裁機能と、を備える。[0008] The advertiser system of the present invention has an advertisement image registration function of registering an advertisement image in an advertisement image recording medium of an advertisement image distribution server via a communication network, and a decision function of paying an advertisement fee to a settlement function of an advertising company. And
【０００９】[0009]
【発明の実施の形態】［実施例１］図１は、本発明の位
置に応じて表示内容を変更する移動広告システムの第１
の実施例を示す図であって、バス等の交通機関の車体に
液晶ディスプレイ等の広告映像を表示する広告映像表示
機能を備えておき、その交通機関上の位置特定機能によ
って、ＧＰＳ等からの情報をもとに現在位置を特定し、
広告映像選択機能により、特定した現在の位置情報に基
づいて、あらかじめ蓄積しておいたハードディスク等の
広告映像記録媒体から、表示すべき広告映像を選択して
取り出し、上記広告映像表示機能に取り出した広告映像
を表示する。ここでは、上記広告映像記録媒体に、広告
主から、あらかじめ、広告映像と広告すべき位置情報を
受け取り、蓄積しておく。これによって、位置に応じて
表示内容を変更する移動広告システムを実現する。本実
施例の移動広告システムを採用したバス等の交通機関の
車両は、位置を特定するシステムからの情報をもとに現
在位置を特定する位置特定機能と、あらかじめ広告映像
記録媒体に蓄積しておいた広告映像を現在位置に基づい
て選択する広告映像選択機能と、選択した広告映像を表
示する車体に設けられた広告映像表示装置と、を備え
る。BEST MODE FOR CARRYING OUT THE INVENTION [First Embodiment] FIG. 1 is a first block diagram of a mobile advertisement system for changing display contents according to the position of the present invention.
FIG. 4 is a diagram showing an embodiment of the present invention, which has an advertisement image display function of displaying an advertisement image such as a liquid crystal display on a vehicle body of a transportation facility such as a bus, and a function of specifying a position on the transportation facility allows a GPS device to display an advertisement image. Identify the current position based on the information,
Based on the specified current position information by the advertisement image selection function, the advertisement image to be displayed is selected and extracted from the advertisement image recording medium such as a hard disk that has been stored in advance, and extracted to the advertisement image display function. Display advertising video. Here, the advertisement image and the position information to be advertised are previously received from the advertiser and stored in the advertisement image recording medium. As a result, a mobile advertising system that changes the display content according to the position is realized. A vehicle for transportation, such as a bus, which adopts the mobile advertisement system of the present embodiment, has a position specifying function for specifying the current position based on information from the position specifying system, and has been stored in advance in the advertisement image recording medium. An advertisement image selection function of selecting the placed advertisement image based on the current position, and an advertisement image display device provided on the vehicle body for displaying the selected advertisement image are provided.
【００１０】［実施例２］図２は、本発明の位置に応じ
て表示内容を変更する移動広告システムの第２の実施例
を示す図であって、広告映像記録媒体に蓄積しておく広
告映像自体に、あらかじめ、表示位置の検索識別子を付
与しておくことによって、広告映像記録媒体から、現在
の位置情報に基づいて、表示すべき広告映像を選択する
際にその識別子を利用する。つまり、バス等の交通機関
の車体に液晶ディスプレイ等の広告映像を表示する広告
映像表示機能を備えておき、その交通機関上の位置特定
機能によって、ＧＰＳ等からの情報をもとに現在位置を
特定し、広告映像選択機能により、特定した現在の位置
情報に基づいて、あらかじめ蓄積しておいたハードディ
スク等の広告映像記録媒体から、位置情報の識別子と一
致する広告映像を選択して取り出し、上記広告映像表示
機能に取り出した広告映像を表示する。これによって、
位置に応じて表示内容を変更する移動広告システムを実
現する。ここでは、上記広告映像記録媒体に、広告主か
ら、あらかじめ、広告映像と広告すべき位置情報を受け
取り、蓄積しておく。[Embodiment 2] FIG. 2 is a diagram showing a second embodiment of the mobile advertisement system in which the display contents are changed according to the position of the present invention, and is an advertisement stored in an advertisement video recording medium. By adding a search position search identifier to the image in advance, the identifier is used when selecting the advertisement image to be displayed from the advertisement image recording medium based on the current position information. In other words, an advertisement image display function for displaying an advertisement image such as a liquid crystal display is provided on the body of a transportation facility such as a bus, and the current position is determined based on the information from GPS etc. by the position specifying function on the transportation facility. Based on the specified current position information, the specified advertisement video is selected from the advertisement video recording medium, such as a hard disk, that has been stored in advance, and the advertisement video that matches the identifier of the position information is selected and extracted. Display the extracted advertising video on the advertising video display function. by this,
To realize a mobile advertising system that changes the display contents according to the position. Here, the advertisement image and the position information to be advertised are previously received from the advertiser and stored in the advertisement image recording medium.
【００１１】［実施例３］図３は、本発明の位置に応じ
て表示内容を変更する移動広告システムの第３の実施例
を示す図であって、バス等の交通機関の車体に液晶ディ
スプレイ等の広告映像を表示する広告映像表示機能を備
えておき、あらかじめ、表示位置と表示時刻の検索識別
子を付与しておいた広告映像を広告映像記録媒体に蓄積
しておき、その交通機関上の位置特定機能によって、Ｇ
ＰＳ等からの情報をもとに特定した現在位置と、自身の
保有する時計から取得した現在時刻とに基づき、広告映
像選択機能により、あらかじめ蓄積しておいたハードデ
ィスク等の広告映像記録媒体から、表示すべき広告映像
を選択して取り出し、上記広告映像表示機能に取り出し
た広告映像を表示する。これによって、位置に応じて表
示内容を変更する移動広告システムを実現する。[Embodiment 3] FIG. 3 is a diagram showing a third embodiment of the mobile advertisement system for changing the display contents according to the position of the present invention, and is a liquid crystal display on the body of a transportation system such as a bus. The advertisement video display function for displaying the advertisement video such as is provided, and the advertisement video to which the search identifier of the display position and the display time is attached in advance is stored in the advertisement video recording medium and the By the position specifying function,
Based on the current position specified based on the information from PS and the current time acquired from the own clock, the advertisement image selection function allows the advertisement image recording medium such as a hard disk to be stored in advance. The advertisement image to be displayed is selected and extracted, and the extracted advertisement image is displayed on the advertisement image display function. As a result, a mobile advertising system that changes the display content according to the position is realized.
【００１２】［実施例４］図４は、本発明の位置に応じ
て表示内容を変更する移動広告システムの第４の実施例
を示す図であって、バス等の交通機関の車体に液晶ディ
スプレイ等の広告映像を表示する広告映像表示機能を備
えておき、その交通機関上の位置特定機能によって、Ｇ
ＰＳ等からの情報をもとに現在位置を特定し、広告映像
受信機能により、外部の広告映像配信サーバから、特定
した現在の位置情報に基づいて、表示すべき広告映像を
通信網を介して受信し、上記広告映像表示機能に取り出
した広告映像を表示する。これによって、バス等の交通
機関の車体に設けられた表示装置に表示する表示内容
を、位置に応じて変更することができる。本実施例にお
ける広告映像配信サーバは、広告主から、あらかじめ、
広告映像と広告すべき位置情報を受け取り蓄積してお
き、バス等の交通機関の車両から位置情報を受信し、表
示すべき広告映像を選択して取り出し、前記車両に送信
する。本実施例の移動広告システムを採用したバス等の
交通機関の車両は、位置を特定するシステムからの情報
をもとに現在位置を特定する位置特定機能と、現在位置
に割り当てられた広告映像を通信網を介して外部の広告
映像配信サーバから受信する広告映像受信機能と、受信
した広告映像を表示する車体に設けられた広告映像表示
装置と、を備える。[Embodiment 4] FIG. 4 is a diagram showing a fourth embodiment of the mobile advertisement system for changing the display contents according to the position of the present invention, and is a liquid crystal display on the body of a transportation system such as a bus. An advertisement image display function for displaying advertisement images such as
The current position is specified based on the information from PS etc., and the advertisement image receiving function is used to display the advertisement image to be displayed from the external advertisement image distribution server based on the specified current position information through the communication network. The received advertisement video is displayed on the advertisement video display function. As a result, the display content displayed on the display device provided on the vehicle body of transportation such as a bus can be changed according to the position. The advertisement video distribution server according to the present embodiment is provided by the advertiser in advance.
The advertisement image and the position information to be advertised are received and stored, the position information is received from a vehicle of a transportation system such as a bus, the advertisement image to be displayed is selected and taken out, and transmitted to the vehicle. A vehicle for transportation such as a bus that adopts the mobile advertisement system of the present embodiment displays a position specifying function for specifying the current position based on information from the position specifying system and an advertisement image assigned to the current position. An advertisement image receiving function for receiving from an external advertisement image distribution server via a communication network, and an advertisement image display device provided on the vehicle body for displaying the received advertisement image are provided.
【００１３】［実施例５］図５は、本発明の位置に応じ
て表示内容を変更する移動広告システムの第５の実施例
を示す図であって、広告映像配信サーバに蓄積しておく
広告映像自体に、あらかじめ、表示位置の検索識別子を
付与しておくことによって、広告映像配信サーバから、
現在の位置情報に基づいて、表示すべき広告映像を選択
する際にその識別子を利用する。つまり、バス等の交通
機関の車体に液晶ディスプレイ等の広告映像を表示する
広告映像表示機能を備えておき、その交通機関上の位置
特定機能によって、ＧＰＳ等からの情報をもとに現在位
置を特定し、広告映像受信機能により、外部の広告映像
配信サーバから、特定した現在の位置情報に基づいて、
位置情報の識別子が一致する広告映像を通信網を介して
受信し、上記広告映像表示機能に取り出した広告映像を
表示する。これによって、位置に応じて表示内容を変更
する移動広告システムを実現する。ここでは、上記広告
映像配信サーバに、広告主から、あらかじめ、広告映像
と広告すべき位置情報を受け取り、蓄積しておく。[Fifth Embodiment] FIG. 5 is a diagram showing a fifth embodiment of the mobile advertisement system for changing the display contents according to the position of the present invention, and an advertisement stored in the advertisement video distribution server. By attaching a search position search identifier to the video itself in advance, the advertisement video distribution server can
The identifier is used when selecting the advertisement video to be displayed based on the current position information. In other words, an advertisement image display function for displaying an advertisement image such as a liquid crystal display is provided on the body of a transportation facility such as a bus, and the current position is determined based on the information from GPS etc. by the position specifying function on the transportation facility. Based on the specified current position information from the external advertisement video distribution server by specifying the advertisement video reception function,
The advertisement image having the same position information identifier is received through the communication network, and the extracted advertisement image is displayed on the advertisement image display function. As a result, a mobile advertising system that changes the display content according to the position is realized. Here, the advertisement image and the position information to be advertised are previously received from the advertiser and stored in the advertisement image distribution server.
【００１４】［実施例６］図６は、本発明の位置に応じ
て表示内容を変更する移動広告システムの第６の実施例
を示す図であって、バス等の交通機関の車体に液晶ディ
スプレイ等の広告映像を表示する広告映像表示機能を備
えておき、あらかじめ、表示位置と表示時刻の検索識別
子を付与しておいた広告映像を広告映像配信サーバに蓄
積しておき、その交通機関上の位置特定機能によって、
ＧＰＳ等からの情報をもとに特定した現在位置と、自身
の保有する時計から取得した現在時刻とに基づき、広告
映像受信機能により、あらかじめ蓄積しておいた広告映
像配信サーバから、通信網を介して、表示すべき広告映
像を受信し、上記広告映像表示機能に取り出した広告映
像を表示する。これによって、位置に応じて表示内容を
変更する移動広告システムを実現する。[Sixth Embodiment] FIG. 6 is a diagram showing a sixth embodiment of the mobile advertisement system for changing the display contents according to the position of the present invention, and is a liquid crystal display on the body of a transportation system such as a bus. It has an advertisement video display function to display advertisement videos such as the above, and stores the advertisement video to which the search identifier of the display position and the display time is attached in advance in the advertisement video distribution server and With the location function,
Based on the current position specified based on the information from GPS and the current time acquired from the own clock, the advertisement image receiving function allows the advertisement image distribution server to store the communication network in advance. The advertisement image to be displayed is received via the advertisement image and the extracted advertisement image is displayed in the advertisement image display function. As a result, a mobile advertising system that changes the display content according to the position is realized.
【００１５】［実施例７］図７は、本発明の位置に応じ
て表示内容を変更する移動広告システムの第７の実施例
を示す図であって、バス等の交通機関の車体に液晶ディ
スプレイ等の広告映像を表示する広告映像表示機能を備
えておき、その交通機関上の位置特定機能によって、Ｇ
ＰＳ等からの情報をもとに現在位置を特定し、広告映像
受信機能により、外部の広告映像配信サーバから、特定
した現在の位置情報に基づいて、表示すべき広告映像を
通信網を介して受信し、上記広告映像表示機能に取り出
した広告映像を表示する。これによって、位置に応じて
表示内容を変更する移動広告システムを実現する。ここ
では、別の通信網を介して、上記広告映像配信サーバと
つながった広告映像登録機能を広告主が有することによ
り、広告主は、広告映像を、リアルタイムに変更できる
ようになる。本実施例の移動広告システムにおける広告
映像配信サーバは、あらかじめ広告映像を蓄積しておく
広告映像記録媒体と、交通機関からの現在位置を特定す
る情報に基づいて前記広告映像記録媒体に蓄積しておい
た広告映像を選択する広告映像選択機能と、選択された
広告映像を前記交通機関に送信する広告映像送信機能
と、広告主が別の通信網を介して送信した広告映像を受
信し前記広告映像記録媒体に登録する広告映像受信機能
と、を備える。[Embodiment 7] FIG. 7 is a diagram showing a seventh embodiment of the mobile advertisement system for changing the display contents according to the position of the present invention, and is a liquid crystal display on the body of a transportation system such as a bus. An advertisement image display function for displaying advertisement images such as
The current position is specified based on the information from PS etc., and the advertisement image receiving function is used to display the advertisement image to be displayed from the external advertisement image distribution server based on the specified current position information through the communication network. The received advertisement video is displayed on the advertisement video display function. As a result, a mobile advertising system that changes the display content according to the position is realized. Here, since the advertiser has the advertisement image registration function connected to the advertisement image distribution server via another communication network, the advertiser can change the advertisement image in real time. The advertisement image distribution server in the mobile advertisement system of the present embodiment stores the advertisement image in advance in the advertisement image recording medium and the advertisement image recording medium based on the information specifying the current position from the transportation facility. The advertisement image selecting function for selecting the advertisement image that has been placed, the advertisement image transmitting function for transmitting the selected advertisement image to the transportation facility, and the advertisement image which is received by the advertiser via another communication network And a function of receiving an advertisement image registered in the image recording medium.
【００１６】［実施例８］図８は、本発明の位置に応じ
て表示内容を変更する移動広告システムの第８の実施例
を示す図であって、バス等の交通機関の車体に液晶ディ
スプレイ等の広告映像を表示する広告映像表示機能を備
えておき、その交通機関上の位置特定機能によって、Ｇ
ＰＳ等からの情報をもとに現在位置を特定し、広告映像
受信機能により、外部の広告映像配信サーバから、特定
した現在の位置情報に基づいて、表示すべき広告映像を
通信網を介して受信し、上記広告映像表示機能に取り出
した広告映像を表示する。これによって、位置に応じて
表示内容を変更する移動広告システムを実現する。ここ
では、上記広告映像配信サーバは、広告主から、あらか
じめ、別の通信網を介して、広告映像と広告すべき位置
情報を受信し、蓄積しておく。広告主が、別の通信網を
介して広告映像配信サーバとつながった広告映像登録機
能と、広告会社に広告に対する料金を支払う決済機能を
有し、広告会社が、広告配信サーバに加えて、広告主か
ら広告に対する料金を受け取る決済機能を有することに
より、広告主が広告映像を広告映像配信サーバに登録し
た時点で、広告会社の決済機能を通じて、広告に対する
料金を支払う。[Embodiment 8] FIG. 8 is a view showing an eighth embodiment of the mobile advertisement system for changing the display contents according to the position of the present invention, and is a liquid crystal display on the body of a transportation system such as a bus. An advertisement image display function for displaying advertisement images such as
The current position is specified based on the information from PS etc., and the advertisement image receiving function is used to display the advertisement image to be displayed from the external advertisement image distribution server based on the specified current position information through the communication network. The received advertisement video is displayed on the advertisement video display function. As a result, a mobile advertising system that changes the display content according to the position is realized. Here, the advertisement video distribution server previously receives and stores the advertisement video and the position information to be advertised from the advertiser via another communication network. The advertiser has an advertisement image registration function connected to the advertisement image distribution server via another communication network and a payment function for paying a fee for the advertisement to the advertisement company. Since the advertiser has a settlement function of receiving the fee for the advertisement, the fee for the advertisement is paid through the settlement function of the advertising company when the advertiser registers the advertisement image in the advertisement image distribution server.
【００１７】本実施例の移動広告システムにおける広告
会社システムは、あらかじめ広告映像を蓄積しておく広
告映像記録媒体と、交通機関からの現在位置を特定する
情報に基づいて前記広告映像記録媒体に蓄積しておいた
広告映像を選択する広告映像選択機能と、選択された広
告映像を前記交通機関に送信する広告映像送信機能と、
広告主が別の通信網を介して送信した広告映像を受信し
前記広告映像記録媒体に登録する広告映像受信機能と、
決済情報を広告会社の決裁機能に通知する決裁情報通知
機能と、を備えた広告映像配信サーバと、前記決裁情報
通知機能から通知された広告に対する料金を広告主から
受け取る決済機能と、を備える。また、広告主システム
は、広告映像配信サーバの広告映像記録媒体に通信網を
介して広告映像を登録する広告映像登録機能と、広告会
社の決済機能に広告に対する料金を支払う決裁機能と、
を備える。The advertisement company system in the mobile advertisement system of this embodiment stores the advertisement image in the advertisement image recording medium on which the advertisement image is accumulated in advance and the advertisement image recording medium based on the information specifying the current position from the transportation facility. An advertisement image selection function of selecting the advertisement image, and an advertisement image transmission function of transmitting the selected advertisement image to the transportation facility,
An advertisement image receiving function of receiving an advertisement image transmitted by an advertiser via another communication network and registering it in the advertisement image recording medium;
An advertisement video distribution server having a settlement information notification function of notifying the settlement function of the advertising company of the settlement information, and a settlement function of receiving from the advertiser a charge for the advertisement notified from the settlement information notification function. Further, the advertiser system has an advertisement image registration function of registering an advertisement image on an advertisement image recording medium of an advertisement image distribution server via a communication network, and a decision function of paying a fee for the advertisement to a settlement function of an advertising company.
Equipped with.
【００１８】［実施例９］図９は、本発明の位置に応じ
て表示内容を変更する移動広告システムの第９の実施例
を示す図であって、バス等の交通機関の車体に液晶ディ
スプレイ等の広告映像を表示する広告映像表示機能を備
えておき、その交通機関上の位置特定機能によって、Ｇ
ＰＳ等からの情報をもとに現在位置を特定し、広告映像
受信機能により、外部の広告映像配信サーバから、特定
した現在の位置情報に基づいて、表示すべき広告映像を
通信網を介して受信し、上記広告映像表示機能に取り出
した広告映像を表示する。これによって、位置に応じて
表示内容を変更する移動広告システムを実現する。ここ
で、広告主が、別の通信網を介して広告映像配信サーバ
とつながった広告映像登録機能と、広告会社に広告に対
する料金を支払う決済機能を有し、広告会社が、広告配
信サーバに加えて、広告主から広告に対する料金を受け
取る決済機能を有し、さらに、交通機関自体にも決済機
能を配備することにより、広告主が広告映像配信サーバ
に登録した広告映像を交通機関にて表示した後、広告会
社と交通機関の決済機能を経由して、広告会社と交通機
関に、広告主から広告に対する料金を支払う。また、広
告主は、別の通信網を介して、上記広告映像配信サーバ
に、あらかじめ、広告映像と広告すべき位置情報を送信
し、蓄積しておく。同時に、広告主は蓄積した広告映像
を、別の通信網を介して、必要に応じてリアルタイムに
変更する。[Embodiment 9] FIG. 9 is a view showing a ninth embodiment of the mobile advertisement system for changing the display contents according to the position of the present invention, and is a liquid crystal display on the body of a transportation system such as a bus. An advertisement image display function for displaying advertisement images such as
The current position is specified based on the information from PS etc., and the advertisement image receiving function is used to display the advertisement image to be displayed from the external advertisement image distribution server based on the specified current position information through the communication network. The received advertisement video is displayed on the advertisement video display function. As a result, a mobile advertising system that changes the display content according to the position is realized. Here, the advertiser has an advertisement image registration function connected to the advertisement image distribution server via another communication network and a settlement function for paying a fee for the advertisement to the advertisement company. In addition, it has a payment function to receive the fee for the advertisement from the advertiser, and by providing the payment function to the transportation system itself, the advertising image registered by the advertiser on the advertisement image distribution server is displayed on the transportation system. After that, the advertiser pays the fee for the advertisement to the advertising company and the transportation facility via the settlement function of the advertising company and the transportation facility. Further, the advertiser transmits the advertisement video and position information to be advertised to the advertisement video distribution server in advance via another communication network, and stores the location information to be advertised. At the same time, the advertiser changes the stored advertisement video in real time through another communication network as needed.
【００１９】本実施例の移動広告システムにおける広告
会社システムは、あらかじめ広告映像を蓄積しておく広
告映像記録媒体と、交通機関からの現在位置を特定する
情報に基づいて前記広告映像記録媒体に蓄積しておいた
広告映像を選択する広告映像選択機能と、選択された広
告映像を前記交通機関に送信する広告映像送信機能と、
広告主が別の通信網を介して送信した広告映像を受信し
前記広告映像記録媒体に登録する広告映像受信機能と、
決済情報を広告会社の決裁機能に通知する決裁情報通知
機能と、を備えた広告配信サーバと、前記決裁情報通知
機能から通知された広告に対する料金を広告主から受け
取り、受け取った前記料金の中から交通機関が受け取る
料金を交通機関の決済機能へ支払う決済機能と、を備え
る。また、広告主システムは、広告映像配信サーバの広
告映像記録媒体に通信網を介して広告映像を登録する広
告映像登録機能と、広告会社の決済機能に広告に対する
料金を支払う決裁機能と、を備える。The advertisement company system in the mobile advertisement system of this embodiment stores the advertisement image in the advertisement image recording medium on which the advertisement image is stored in advance and the advertisement image recording medium based on the information for identifying the current position from the transportation facility. An advertisement image selection function of selecting the advertisement image, and an advertisement image transmission function of transmitting the selected advertisement image to the transportation facility,
An advertisement image receiving function of receiving an advertisement image transmitted by an advertiser via another communication network and registering it in the advertisement image recording medium;
An advertisement distribution server having a settlement information notification function of notifying the settlement function of the advertising company of the settlement information, and a fee for the advertisement notified from the settlement information notification function is received from the advertiser, and from the received fees A payment function of paying a fee received by the transportation facility to the payment function of the transportation facility. Further, the advertiser system includes an advertisement image registration function of registering an advertisement image in an advertisement image recording medium of an advertisement image distribution server via a communication network, and a decision function of paying a fee for the advertisement to a settlement function of an advertising company. .
【００２０】［実施例１０］図１０は、本発明の位置に
応じて表示内容を変更する移動広告システムの第１０の
実施例を示す図であって、バス等の交通機関の車体に液
晶ディスプレイ等の広告映像を表示する広告映像表示機
能を備えておき、あらかじめ、表示位置と表示時刻の検
索識別子を付与しておいた広告映像を広告映像配信サー
バに蓄積しておき、その交通機関上の位置特定機能によ
って、ＧＰＳ等からの情報をもとに特定した現在位置
と、自身の保有する時計から取得した現在時刻とに基づ
き、広告映像受信機能により、あらかじめ蓄積しておい
た広告映像配信サーバから、通信網を介して、表示すべ
き広告映像を受信し、上記広告映像表示機能に取り出し
た広告映像を表示する。これによって、位置に応じて表
示内容を変更する移動広告システムを実現する。さら
に、広告主が、別の通信網を介して広告映像配信サーバ
とつながった広告映像登録機能と、広告会社に広告に対
する料金を支払う決済機能と、を有し、登録する広告の
表示位置と表示時刻と料金を広告会社に提示するオーク
ション機能とを有し、広告会社が、広告配信サーバに加
えて、広告主から広告に対する料金を受け取る決済機能
と、複数の広告主が提示した広告の表示位置と表示時刻
と料金に基づき当該位置で当該時刻に表示する広告を選
択するオークション機能とを有し、広告会社と広告主の
オークション機能間で、複数の広告主が提示した広告の
表示位置と表示時刻と料金に基づき当該位置で当該時刻
に表示する広告を選択し、選択した広告映像を通信網を
介して広告映像配信サーバに登録し、広告会社の決済機
能を通じて、上記料金を支払う。[Embodiment 10] FIG. 10 is a view showing a tenth embodiment of a mobile advertisement system for changing the display contents according to the position of the present invention, and is a liquid crystal display on the body of a transportation system such as a bus. It has an advertisement video display function that displays advertisement videos such as the above, and stores the advertisement video to which the search identifier of the display position and the display time has been added in advance in the advertisement video distribution server and An advertisement image distribution server that has been accumulated in advance by the advertisement image reception function based on the current position identified by the position identification function based on information from GPS and the like and the current time acquired from the own clock The advertisement image to be displayed is received from the communication network via the communication network, and the extracted advertisement image is displayed in the advertisement image display function. As a result, a mobile advertising system that changes the display content according to the position is realized. Further, the advertiser has an advertisement image registration function connected to an advertisement image distribution server via another communication network, and a settlement function for paying a fee for the advertisement to the advertising company, and the display position and display of the advertisement to be registered. It has an auction function of presenting the time and fee to the advertising company, the advertising company has a settlement function of receiving the fee for the advertisement from the advertiser in addition to the advertisement distribution server, and the display position of the advertisement presented by the plurality of advertisers. And an auction function for selecting an advertisement to be displayed at that time based on the display time and fee, and between the advertising company and the auction function of the advertiser, the display position and the display of the advertisement presented by the plurality of advertisers Based on the time and fee, select the advertisement to be displayed at that time at that position, register the selected advertisement video in the advertisement video distribution server via the communication network, and through the payment function of the advertising company, Pay the serial fee.
【００２１】本実施例の移動広告システムにおける広告
会社システムは、あらかじめ表示位置の検索識別子と表
示時刻の検索識別子とを付与して広告映像を蓄積してお
く広告映像記録媒体と、交通機関からの現在位置と現在
時刻を特定する情報と前記表示位置の検索識別子と表示
時刻の検索識別子に基づいて前記広告映像記録媒体に蓄
積しておいた広告映像を選択する広告映像選択機能と、
選択された広告映像を前記交通機関に送信する広告映像
送信機能と、広告主が別の通信網を介して送信した広告
映像を受信し前記広告映像記録媒体に登録する広告映像
受信機能と、決済情報を広告会社の決裁機能に通知する
決裁情報通知機能と、を備えた広告配信サーバと、前記
決裁情報通知機能から通知された広告に対する料金を広
告主から受け取る決済機能と、複数の広告主が提示した
広告の表示位置と表示時刻と料金に基づき当該位置で当
該時刻に表示する広告を選択するオークション機能と、
を備える。また、広告主システムは、広告映像配信サー
バの広告映像記録媒体に通信網を介して広告映像を登録
する広告映像登録機能と、広告会社の決済機能に広告に
対する料金を支払う決裁機能と、登録する広告の表示位
置と表示時刻と料金を広告会社に提示するオークション
機能と、を備える。The advertising company system in the mobile advertising system according to the present embodiment is provided with an advertisement video recording medium for preliminarily providing a search identifier for a display position and a search identifier for a display time to store an advertisement video, and a medium for transportation. An advertisement image selection function of selecting an advertisement image stored in the advertisement image recording medium based on information for identifying the current position and the current time, the search identifier of the display position, and the search identifier of the display time;
An advertisement image transmitting function of transmitting the selected advertisement image to the transportation facility, an advertisement image receiving function of receiving the advertisement image transmitted by the advertiser through another communication network and registering the advertisement image in the advertisement image recording medium, and payment An advertisement distribution server having a decision information notification function of notifying information to the decision function of the advertising company, a settlement function of receiving a fee for the advertisement notified from the decision information notification function from the advertiser, and a plurality of advertisers An auction function for selecting an advertisement to be displayed at the time at the position based on the display position, the display time, and the fee of the presented advertisement,
Equipped with. The advertiser system also registers an advertisement image registration function of registering the advertisement image on the advertisement image recording medium of the advertisement image distribution server via the communication network, and a decision function of paying a fee for the advertisement to the settlement function of the advertisement company. It has an auction function of presenting an advertisement display position, display time, and fee to an advertising company.
【００２２】図１１に実施例４〜１０の具体的なサービ
スイメージを示す。図１１において、広告主Ａ、Ｂ、Ｃ
がそれぞれ光ネットワーク（光ＮＷ）を介して広告配信
サーバに広告情報を登録しておく。バスは、ＧＰＳから
の情報をもとに現在位置を特定し、広告配信サーバから
現在位置に割り当てられた広告映像を高速無線ネットワ
ーク（高速無線ＮＷ）を介して受信し、車体に設けられ
た広告映像表示装置に広告映像を表示する。その結果、
バスの車体に設けられた表示装置は、広告主Ａの商店の
近くではＡの広告を表示し、広告主Ｂの商店の近くでは
Ｂの広告を表示し、広告主Ｃの商店の近くではＣの広告
を表示する。したがって、例えば、広告主Ａの商店の周
辺を歩いている者はＡの広告を見ることになり、近くに
ある商店主Ａの商店で商品を購入することが期待され
る。FIG. 11 shows a concrete service image of Embodiments 4 to 10. In FIG. 11, advertisers A, B, C
Respectively register the advertisement information in the advertisement distribution server via the optical network (optical NW). The bus identifies the current position based on the information from GPS, receives the advertisement image assigned to the current position from the advertisement distribution server via the high-speed wireless network (high-speed wireless NW), and the advertisement provided on the vehicle body The advertisement image is displayed on the image display device. as a result,
The display device provided on the body of the bus displays the advertisement of A near the store of advertiser A, displays the advertisement of B near the store of advertiser B, and displays C of the advertisement near the store of advertiser C. Display ads. Therefore, for example, a person walking around the store of the advertiser A will see the advertisement of A and is expected to purchase the product at the store of the store A nearby.
【００２３】以上、本発明者によってなされた発明を、
前記実施例に基づき具体的に説明したが、本発明は、前
記実施例に限定されるものではなく、その要旨を逸脱し
ない範囲において種々変更可能であることは勿論であ
る。例えば、実施例４〜１０において、バス等の交通機
関に広告映像記録媒体を備えておき、一度受信した広告
映像を広告映像記録媒体に蓄積しておき、すでに蓄積さ
れている広告映像の場合は、広告映像配信サーバから表
示すべき広告映像を特定する情報だけを受信し、その情
報によって特定された広告映像を車体の表示装置に表示
するようにしてもよいことは明らかである。As described above, the invention made by the present inventor is
Although the specific description has been given based on the above-described embodiments, the present invention is not limited to the above-described embodiments, and it goes without saying that various modifications can be made without departing from the scope of the invention. For example, in Examples 4 to 10, when an advertisement video recording medium is provided in a transportation facility such as a bus, the advertisement video once received is stored in the advertisement video recording medium, and the advertisement video is already stored, It is obvious that only the information specifying the advertising video to be displayed may be received from the advertising video distribution server and the advertising video specified by the information may be displayed on the display device of the vehicle body.
【００２４】[0024]
【発明の効果】本発明のバス等の交通機関の車体を利用
した広告システムでは、ＧＰＳ等からの信号をもとに現
在位置を特定し、その現在位置に基づきその位置に割り
当てられた広告映像を外部の広告映像配信サーバから受
信するか、あらかじめハードディスク等の記録媒体に蓄
積しておいた広告映像を現在位置に基づいて取り出し
て、液晶ディスプレイ等に広告映像を表示することによ
り、位置に応じて表示内容を変更することが可能になっ
た。このため、広告主の商店の周囲や、その商店で扱う
商品に関連するような宣伝広告が有効に働く場所での宣
伝広告が可能になった。これにより、商店を経営する広
告主にとって、来客数増等がはかれる効果的な場所での
宣伝広告が可能になる。さらに、広告配信会社にとっ
て、広告できる広告主の数を増やすことができる。In the advertising system using the vehicle body of a transportation system such as a bus according to the present invention, the current position is specified based on the signal from GPS or the like, and the advertising image allocated to the position based on the current position. According to the position by either receiving the advertisement from an external advertisement video distribution server or extracting the advertisement video that has been stored in a recording medium such as a hard disk in advance based on the current position and displaying the advertisement video on the liquid crystal display etc. It is now possible to change the display content. For this reason, it becomes possible to carry out advertisements in the vicinity of the advertiser's store or in places where advertisements related to products handled by the store work effectively. As a result, it becomes possible for an advertiser who manages a store to carry out an advertisement in an effective place where the number of visitors can be increased. Further, the number of advertisers who can advertise can be increased for the advertisement distribution company.
【図１】実施例１の機能構成例を示す図である。FIG. 1 is a diagram illustrating a functional configuration example of a first embodiment.
【図２】実施例２の機能構成例を示す図である。FIG. 2 is a diagram illustrating a functional configuration example of a second embodiment.
【図３】実施例３の機能構成例を示す図である。FIG. 3 is a diagram illustrating a functional configuration example of a third embodiment.
【図４】実施例４の機能構成例を示す図である。FIG. 4 is a diagram illustrating a functional configuration example of a fourth embodiment.
【図５】実施例５の機能構成例を示す図である。FIG. 5 is a diagram showing a functional configuration example of a fifth embodiment.
【図６】実施例６の機能構成例を示す図である。FIG. 6 is a diagram illustrating a functional configuration example of a sixth embodiment.
【図７】実施例７の機能構成例を示す図である。FIG. 7 is a diagram illustrating a functional configuration example of a seventh embodiment.
【図８】実施例８の機能構成例を示す図である。FIG. 8 is a diagram illustrating a functional configuration example of an eighth embodiment.
【図９】実施例９の機能構成例を示す図である。FIG. 9 is a diagram illustrating a functional configuration example of a ninth embodiment.
【図１０】実施例１０の機能構成例を示す図である。FIG. 10 is a diagram illustrating a functional configuration example of a tenth embodiment.
【図１１】本発明のサービスイメージを示す図である。FIG. 11 is a diagram showing a service image of the present invention.
【図１２】従来技術の機能構成例を示す図である。FIG. 12 is a diagram illustrating a functional configuration example of a conventional technique.
Claims (20)
であって、位置を特定するシステムからの情報をもとに
現在位置を特定する位置特定機能と、あらかじめ広告映
像記録媒体に蓄積しておいた広告映像を現在位置に基づ
いて選択する広告映像選択機能と、広告映像を表示する
広告映像表示機能とを備えたことを特徴とする位置に応
じて表示内容を変更する移動広告システム。1. An advertisement system using a vehicle body of a transportation system, which has a position specifying function for specifying a current position based on information from a position specifying system and has been stored in advance in an advertisement video recording medium. A mobile advertisement system for changing display contents according to a position, which has an advertisement image selection function of selecting an advertisement image based on a current position and an advertisement image display function of displaying an advertisement image.
いて、広告映像記録媒体に蓄積しておく広告映像に、あ
らかじめ、表示位置の検索識別子を付与することによっ
て、現在位置に基づく広告映像検索を可能にすることを
特徴とする位置に応じて表示内容を変更する移動広告シ
ステム。2. The mobile advertisement system according to claim 1, wherein the advertisement image stored in the advertisement image recording medium is provided with a display position search identifier in advance to perform an advertisement image search based on the current position. A mobile advertisement system that changes the display content according to the position, which is characterized by enabling it.
て、記録媒体に蓄積しておく広告映像に、あらかじめ、
表示時刻の検索識別子を付与しておいて、自身の保有す
る時計から取得した現在時刻と、現在位置に基づく広告
映像検索を可能にすることを特徴とする位置に応じて表
示内容を変更する移動広告システム。3. The mobile advertisement system according to claim 2, wherein the advertisement image stored in the recording medium is previously
A move to change the display content according to the position where the search identifier of the display time is given and the advertisement video can be searched based on the current time acquired from the own clock and the current position. Advertising system.
であって、位置を特定するシステムからの信号をもとに
現在位置を特定する位置特定機能と、現在位置に割り当
てられた広告映像を、通信網を介して外部の広告映像配
信サーバから受信する広告映像受信機能と、広告映像を
表示する広告映像表示機能とを備えたことを特徴とする
位置に応じて表示内容を変更する移動広告システム。4. An advertisement system using a vehicle body of a transportation facility, wherein a position specifying function for specifying a current position based on a signal from a position specifying system, and an advertisement image assigned to the current position are provided. A mobile advertisement system for changing display contents according to a position, which has an advertisement image receiving function of receiving from an external advertisement image distribution server via a communication network and an advertisement image displaying function of displaying an advertisement image .
いて、広告映像配信サーバに蓄積しておく広告映像に、
あらかじめ、表示位置の検索識別子を付与することによ
って、現在位置に基づく広告映像検索を可能にすること
を特徴とする位置に応じて表示内容を変更する移動広告
システム。5. The mobile advertisement system according to claim 4, wherein the advertisement video stored in the advertisement video distribution server comprises:
A mobile advertisement system for changing display contents according to a position, which enables an advertisement video search based on a current position by previously providing a search identifier of a display position.
いて、広告映像配信サーバに蓄積しておく広告映像に、
あらかじめ、表示時刻の検索識別子を付与しておいて、
自身の保有する時計から取得した現在時刻と、現在位置
に基づく広告映像検索を可能にすることを特徴とする位
置に応じて表示内容を変更する移動広告システム。6. The mobile advertisement system according to claim 5, wherein the advertisement video stored in the advertisement video distribution server includes:
In advance, add a search time search identifier,
A mobile advertisement system that changes the display content according to the current time acquired from a clock owned by the user and the position of the advertisement video search based on the current position.
いて、広告主が、別の通信網を介して広告映像配信サー
バとつながった広告映像登録機能を有することにより、
広告映像配信サーバに蓄積しておく広告映像を、広告主
自身が、必要に応じてリアルタイムに変更できることを
特徴とする位置に応じて表示内容を変更する移動広告シ
ステム。7. The mobile advertisement system according to claim 4, wherein the advertiser has an advertisement image registration function connected to an advertisement image distribution server via another communication network,
A mobile advertisement system that changes the display content according to the position, which allows the advertiser himself to change the advertisement video stored in the advertisement video distribution server in real time as needed.
いて、広告主が、別の通信網を介して広告映像配信サー
バとつながった広告映像登録機能と、広告会社に広告に
対する料金を支払う決済機能を有し、広告会社が、広告
配信サーバに加えて、広告主から広告に対する料金を受
け取る決済機能を有することにより、広告主が広告映像
を広告映像配信サーバに登録した時点で、広告会社の決
済機能を通じて、広告に対する料金を支払うことを特徴
とする位置に応じて表示内容を変更する移動広告システ
ム。8. The mobile advertisement system according to claim 4, wherein an advertiser has an advertisement image registration function connected to an advertisement image distribution server via another communication network, and a settlement function for paying an advertisement company a fee for the advertisement. In addition to the advertisement distribution server, the advertising company has a settlement function of receiving a fee for the advertisement from the advertiser, so that when the advertiser registers the advertisement image in the advertisement image distribution server, the payment of the advertisement company is settled. A mobile advertising system that changes the display contents according to the position, which is characterized by paying a fee for advertisement through a function.
いて、広告主が、別の通信網を介して広告映像配信サー
バとつながった広告映像登録機能と、広告会社に広告に
対する料金を支払う決済機能を有し、広告会社が、広告
配信サーバに加えて、広告主から広告に対する料金を受
け取る決済機能を有し、さらに、交通機関自体にも決済
機能を配備することにより、広告主が広告映像配信サー
バに登録した広告映像を交通機関にて表示した後、広告
会社と交通機関の決済機能を経由して、広告会社と交通
機関に、広告主から広告に対する料金を支払うことを特
徴とする位置に応じて表示内容を変更する移動広告シス
テム。9. The mobile advertisement system according to claim 7, wherein the advertiser has an advertisement image registration function connected to an advertisement image distribution server via another communication network, and a payment function for paying an advertisement company a fee for the advertisement. In addition to the advertisement distribution server, the advertising company has a payment function to receive the fee for the advertisement from the advertiser. Furthermore, by providing the payment function to the transportation system itself, the advertiser can distribute the advertisement video. After displaying the advertisement image registered in the server on the transportation system, the advertiser pays the fee for the advertisement to the advertising company and the transportation system via the settlement function of the advertising company and the transportation system. A mobile advertising system that changes the displayed content according to the requirements.
おいて、広告主が、別の通信網を介して広告映像配信サ
ーバとつながった広告映像登録機能と、広告会社に広告
に対する料金を支払う決済機能と、登録する広告の表示
位置と表示時刻と料金を広告会社に提示するオークショ
ン機能と、を有し、広告会社が、広告配信サーバに加え
て、広告主から広告に対する料金を受け取る決済機能
と、複数の広告主が提示した広告の表示位置と表示時刻
と料金に基づき当該位置で当該時刻に表示する広告を選
択するオークション機能とを有し、広告会社と広告主の
オークション機能間で、複数の広告主が提示した広告の
表示位置と表示時刻と料金に基づき当該位置で当該時刻
に表示する広告を選択し、選択した広告映像を通信網を
介して広告映像配信サーバに登録し、広告会社の決済機
能を通じて、上記料金を支払うことを特徴とする位置に
応じて表示内容を変更する移動広告システム。10. The mobile advertisement system according to claim 6, wherein an advertiser has an advertisement image registration function connected to an advertisement image distribution server via another communication network, and a payment function for paying an advertisement fee to an advertisement company. And an auction function of presenting the display position, display time, and fee of the registered advertisement to the advertising company, and the advertising company has a settlement function of receiving the fee for the advertisement from the advertiser in addition to the advertisement distribution server, It has an auction function of selecting an advertisement to be displayed at the time at the position based on the display position of the advertisement presented by a plurality of advertisers, a display time, and a fee, and a plurality of auction functions between the advertising company and the auction function of the advertiser. Based on the display position, display time and fee of the advertisement presented by the advertiser, select the advertisement to be displayed at that time at that position, and distribute the selected advertisement image to the advertisement image distribution service via the communication network. A mobile advertising system that changes the displayed content according to the location, characterized by paying the above fee through the payment function of the advertising company.
あって、位置を特定するシステムからの情報をもとに現
在位置を特定し、あらかじめ広告映像記録媒体に蓄積し
ておいた広告映像を現在位置に基づいて選択し、選択さ
れた広告映像を車体に備えられた広告映像表示装置に表
示することを特徴とする位置に応じて表示内容を変更す
る移動広告方法。11. An advertising method using a vehicle body of a transportation system, wherein a current position is specified based on information from a position specifying system, and an advertising image stored in advance in an advertising image recording medium is displayed. A moving advertisement method for changing display contents according to a position, which is characterized in that a selected advertisement image is selected based on a current position and the selected advertisement image is displayed on an advertisement image display device provided in a vehicle body.
あって、位置を特定するシステムからの信号をもとに現
在位置を特定し、現在位置に割り当てられた広告映像
を、通信網を介して外部の広告映像配信サーバから受信
し、受信した広告映像を車体に設けられた広告映像表示
装置に表示することを特徴とする位置に応じて表示内容
を変更する移動広告方法。12. An advertising method using a vehicle body of a transportation facility, wherein a current position is specified based on a signal from a position specifying system, and an advertisement image assigned to the current position is transmitted via a communication network. A moving advertisement method for changing display contents according to a position, characterized in that the received advertisement image is received from an external advertisement image distribution server and the received advertisement image is displayed on an advertisement image display device provided on the vehicle body.
もとに現在位置を特定する位置特定機能と、あらかじめ
広告映像記録媒体に蓄積しておいた広告映像を現在位置
に基づいて選択する広告映像選択機能または現在位置に
割り当てられた広告映像を通信網を介して外部の広告映
像配信サーバから受信する広告映像受信機能と、選択ま
たは受信した広告映像を表示する車体に設けられた広告
映像表示装置と、を備え、前記広告映像表示装置に表示
される広告映像が位置に応じて変更されることを特徴と
する交通機関の車両。13. A position specifying function for specifying a current position based on information from a position specifying system, and an advertisement image for selecting an advertisement image stored in advance in an advertisement image recording medium based on the current position. An advertisement image receiving function of receiving a selection function or an advertisement image assigned to the current position from an external advertisement image distribution server via a communication network, and an advertisement image display device provided on a vehicle body for displaying the selected or received advertisement image And a vehicle for transportation, wherein the advertisement image displayed on the advertisement image display device is changed according to the position.
ための広告映像配信サーバであって、あらかじめ広告映
像を蓄積しておく広告映像記録媒体と、交通機関からの
現在位置を特定する情報に基づいて前記広告映像記録媒
体に蓄積しておいた広告映像を選択する広告映像選択機
能と、選択された広告映像を前記交通機関に送信する広
告映像送信機能と、を備えたことを特徴とする広告映像
配信サーバ。14. An advertisement image distribution server for the mobile advertisement system according to claim 4, wherein the advertisement image recording medium stores advertisement images in advance and information for identifying a current position from a transportation facility. An advertisement video selection function of selecting an advertisement video stored in the advertisement video recording medium based on the advertisement video transmission function of transmitting the selected advertisement video to the transportation facility. Advertising video distribution server.
ための広告映像配信サーバであって、あらかじめ広告映
像を蓄積しておく広告映像記録媒体と、交通機関からの
現在位置を特定する情報に基づいて前記広告映像記録媒
体に蓄積しておいた広告映像を選択する広告映像選択機
能と、選択された広告映像を前記交通機関に送信する広
告映像送信機能と、広告主が別の通信網を介して送信し
た広告映像を受信し前記広告映像記録媒体に登録する広
告映像受信機能と、を備えたことを特徴とする広告映像
配信サーバ。15. An advertisement image distribution server for the mobile advertisement system according to claim 7, wherein the advertisement image recording medium stores advertisement images in advance and information for identifying a current position from a transportation facility. An advertisement image selection function for selecting the advertisement image stored in the advertisement image recording medium based on the advertisement image transmission function for transmitting the selected advertisement image to the transportation facility, and an advertiser using another communication network. An advertisement image distribution server having an advertisement image reception function of receiving an advertisement image transmitted via the advertisement image and registering the advertisement image on the advertisement image recording medium.
ための広告会社システムであって、 あらかじめ広告映像を蓄積しておく広告映像記録媒体
と、交通機関からの現在位置を特定する情報に基づいて
前記広告映像記録媒体に蓄積しておいた広告映像を選択
する広告映像選択機能と、選択された広告映像を前記交
通機関に送信する広告映像送信機能と、広告主が別の通
信網を介して送信した広告映像を受信し前記広告映像記
録媒体に登録する広告映像受信機能と、決済情報を広告
会社の決裁機能に通知する決裁情報通知機能と、を備え
た広告映像配信サーバと、 前記決裁情報通知機能から通知された広告に対する料金
を広告主から受け取る決済機能と、を備えたことを特徴
とする広告会社システム。16. An advertising company system for the mobile advertising system according to claim 8, which is based on an advertisement video recording medium for preliminarily storing advertisement videos and information for identifying a current position from a transportation facility. An advertisement image selection function of selecting an advertisement image stored in the advertisement image recording medium, an advertisement image transmission function of transmitting the selected advertisement image to the transportation facility, and an advertiser via another communication network. An advertisement video distribution server having an advertisement video reception function of receiving the advertisement video transmitted by transmitting it and registering it in the advertisement video recording medium, and a decision information notification function of notifying the settlement function of an advertising company of settlement information; An advertising company system, comprising: a payment function for receiving a charge for an advertisement notified from an information notification function from an advertiser.
ための広告会社システムであって、 あらかじめ広告映像を蓄積しておく広告映像記録媒体
と、交通機関からの現在位置を特定する情報に基づいて
前記広告映像記録媒体に蓄積しておいた広告映像を選択
する広告映像選択機能と、選択された広告映像を前記交
通機関に送信する広告映像送信機能と、広告主が別の通
信網を介して送信した広告映像を受信し前記広告映像記
録媒体に登録する広告映像受信機能と、決済情報を広告
会社の決裁機能に通知する決裁情報通知機能と、を備え
た広告配信サーバと、 前記決裁情報通知機能から通知された広告に対する料金
を広告主から受け取り、受け取った前記料金の中から交
通機関が受け取る料金を交通機関の決済機能へ支払う決
済機能と、を備えたことを特徴とする広告会社システ
ム。17. An advertising company system for the mobile advertising system according to claim 9, which is based on an advertisement video recording medium for preliminarily storing advertisement videos and information for identifying a current position from a transportation facility. An advertisement image selection function of selecting an advertisement image stored in the advertisement image recording medium, an advertisement image transmission function of transmitting the selected advertisement image to the transportation facility, and an advertiser via another communication network. An advertisement distribution server having an advertisement image receiving function of receiving the advertisement image transmitted by transmitting the advertisement image and registering it in the advertisement image recording medium, and a decision information notification function of notifying the settlement function of an advertising company of settlement information; and the decision information. A payment function for receiving the charge for the advertisement notified from the notification function from the advertiser and paying the charge received by the transportation facility from the received charges to the payment function of the transportation facility. Advertising company system, characterized in that.
のための広告会社システムであって、 あらかじめ表示位置の検索識別子と表示時刻の検索識別
子とを付与して広告映像を蓄積しておく広告映像記録媒
体と、交通機関からの現在位置と現在時刻を特定する情
報と前記表示位置の検索識別子と表示時刻の検索識別子
に基づいて前記広告映像記録媒体に蓄積しておいた広告
映像を選択する広告映像選択機能と、選択された広告映
像を前記交通機関に送信する広告映像送信機能と、広告
主が別の通信網を介して送信した広告映像を受信し前記
広告映像記録媒体に登録する広告映像受信機能と、決済
情報を広告会社の決裁機能に通知する決裁情報通知機能
と、を備えた広告配信サーバと、 前記決裁情報通知機能から通知された広告に対する料金
を広告主から受け取る決済機能と、 複数の広告主が提示した広告の表示位置と表示時刻と料
金に基づき当該位置で当該時刻に表示する広告を選択す
るオークション機能と、を備えたことを特徴とする広告
会社システム。18. The advertisement company system for the mobile advertisement system according to claim 10, wherein the advertisement image is accumulated with the search identifier of the display position and the search identifier of the display time added in advance. A recording medium, an advertisement for selecting the advertisement image stored in the advertisement image recording medium based on the information identifying the current position and the current time from the transportation, the display position search identifier, and the display time search identifier An image selection function, an advertisement image transmission function for transmitting the selected advertisement image to the transportation facility, and an advertisement image received by the advertiser through another communication network and registered in the advertisement image recording medium. An advertisement distribution server having a receiving function and a settlement information notification function for notifying the settlement function of an advertising company of payment information, and a fee for the advertisement notified from the settlement information notification function. It is characterized by having a payment function received from the advertiser and an auction function of selecting an advertisement to be displayed at the time at the position based on the display position, the display time and the charge of the advertisement presented by a plurality of advertisers. Advertising company system.
ステムのための広告主システムであって、 広告映像配信サーバの広告映像記録媒体に通信網を介し
て広告映像を登録する広告映像登録機能と、広告会社の
決済機能に広告に対する料金を支払う決裁機能と、を備
えたことを特徴とする広告主システム。19. The advertiser system for the mobile advertisement system according to claim 8 or 9, wherein the advertisement image registration function of registering an advertisement image in an advertisement image recording medium of an advertisement image distribution server via a communication network. An advertiser system comprising: a payment function of an advertisement company and a payment function of paying a fee for the advertisement.
のための広告主システムであって、 広告映像配信サーバの広告映像記録媒体に通信網を介し
て広告映像を登録する広告映像登録機能と、広告会社の
決済機能に広告に対する料金を支払う決裁機能と、登録
する広告の表示位置と表示時刻と料金を広告会社に提示
するオークション機能と、を備えたことを特徴とする広
告主システム。20. An advertiser system for the mobile advertisement system according to claim 10, wherein an advertisement image registration function of registering an advertisement image in an advertisement image recording medium of an advertisement image distribution server via a communication network, An advertiser system comprising: a settlement function of paying a fee for an advertisement to a settlement function of an advertising company; and an auction function of presenting a display position, a display time and a fee of an advertisement to be registered to the advertising company.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| JP2002042894A JP2003241698A (en) | 2002-02-20 | 2002-02-20 | Mobile advertisement system for changing display content in response to position, and mobile advertisement method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| JP2002042894A JP2003241698A (en) | 2002-02-20 | 2002-02-20 | Mobile advertisement system for changing display content in response to position, and mobile advertisement method |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| JP2003241698A true JP2003241698A (en) | 2003-08-29 |
Family
ID=27782856
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| JP2002042894A Pending JP2003241698A (en) | 2002-02-20 | 2002-02-20 | Mobile advertisement system for changing display content in response to position, and mobile advertisement method |
Country Status (1)
| Country | Link |
|---|---|
| JP (1) | JP2003241698A (en) |
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