TWM509942U - Combined multimedia and social community integrated device - Google Patents

Combined multimedia and social community integrated device Download PDF

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Publication number
TWM509942U
TWM509942U TW104207521U TW104207521U TWM509942U TW M509942 U TWM509942 U TW M509942U TW 104207521 U TW104207521 U TW 104207521U TW 104207521 U TW104207521 U TW 104207521U TW M509942 U TWM509942 U TW M509942U
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Taiwan
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information
message
push
mobile
multimedia
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TW104207521U
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Chinese (zh)
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Yu-Lin Su
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Fishing Song Develop Co Ltd
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Description

結合多媒體及社群整合之裝置Device combining multimedia and community integration

本新型為提供一種結合多媒體及社群整合之裝置,尤指一種可結合於各式載具上之微型定位裝置的結合多媒體及社群整合之裝置。The present invention provides a device that combines multimedia and community integration, and more particularly a device that combines multimedia and community integration with a micro-positioning device that can be integrated into various vehicles.

按,在資訊爆炸的現在,訊息的傳遞與推播無不講求即時性,除了最新資訊外,與民眾息息相關的生活資訊更為重要,而配合時下人手一機的生態,若能將生活周遭的相關資訊準確的發送至手機中,便可大幅提升生活機能,也能促進商業發展。Press, in the current explosion of information, the transmission and dissemination of information are all about immediacy. In addition to the latest information, life information that is closely related to the people is more important, and with the ecology of the current manpower, if you can live around The relevant information can be accurately sent to the mobile phone, which can greatly enhance the function of life and promote business development.

上述構想已經透過Beacon(微型定位裝置)被應用於商場、展場、固定式看板或特定商品上。以商場為例,商家可在促銷商品附近放置Beacon,並將促銷資訊儲存在雲端或店家資訊內,使持有行動裝置並安裝有對應行動應用程式的民眾在逛街購物時,能即時收到周邊商家推送的促銷資訊,而消費者則可參考促銷資訊內容進行消費;又以展場為例,當Beacon被運用於博物館或美術館的導覽時,民眾只要接近展覽品或特定區域,持有行動裝置並安裝有對應行動應用程式的參觀者就可即時查閱顯示於行動裝置之展覽品資訊。然而,上述微型定位裝置僅能設置於固定式的廣告傳媒,能夠達到的傳媒效果仍然有限。The above ideas have been applied to shopping malls, exhibition halls, stationary billboards or specific merchandise through Beacon (Micro Positioning Device). In the case of a shopping mall, for example, merchants can place Beacon in the vicinity of promotional items, and store promotional information in the cloud or store information, so that people who hold mobile devices and install corresponding mobile applications can immediately receive the surrounding when shopping. Promotional information pushed by the merchant, while consumers can refer to the promotional information content for consumption; and for the exhibition venue, for example, when Beacon is used for a tour of a museum or an art gallery, the public only has to approach the exhibit or a specific area and hold the action. Visitors who have installed the corresponding mobile application will be able to instantly view the exhibit information displayed on the mobile device. However, the above-mentioned micro-positioning device can only be installed in a fixed advertising medium, and the media effect that can be achieved is still limited.

是以,要如何解決上述習用之問題與缺失,即為本新型之申請人與從事此行業之相關廠商所亟欲研究改善之方向所在者。Therefore, how to solve the above problems and deficiencies in the past, that is, the applicants of the new type and the relevant manufacturers engaged in this industry are eager to study the direction of improvement.

故,本新型之申請人有鑑於上述缺失,乃蒐集相關資料,經由多方評估及考量,並以從事於此行業累積之多年經驗,經由不斷試作及修改,始設計出此種可結合於大眾交通工具等移動載具上之微型定位裝置的結合多媒體及社群整合之裝置的新型專利者。Therefore, in view of the above-mentioned shortcomings, the applicants of this new type have collected relevant information, and through multi-party assessment and consideration, and through years of experience in the industry, through continuous trial and modification, they have designed this kind of integration with mass transit. A new patent for a multimedia and community-integrated device for micro-positioning devices on mobile vehicles such as tools.

本新型之主要目的在於:讓微型定位裝置放於廣告上結合大眾交通媒體、戶外媒體、電店媒體及實體消費通路等移動式或固定式的載具上,供消費者獲得廣告的最新資訊。The main purpose of this new model is to allow micro-positioning devices to be placed on advertisements in conjunction with mobile or stationary vehicles such as mass transit media, outdoor media, online store media and physical consumer channels for consumers to obtain the latest information on advertising.

為達成上述目的,本新型之主要結構包括:一行動裝置,該行動裝置內具有一資訊推播模組,並於至少一載具上設置至少一訊息收發裝置,該訊息收發裝置係主動搜尋附近之該資訊推播模組,並與其資訊連結,再藉由該訊息收發裝置之驅動使該資訊推播模組資訊連結一雲端資料庫,且由該雲端資料庫發送至少一收容於該雲端資料庫內之推播資訊,並將該推播資訊顯示於該行動裝置上;俾當使用者在其行動裝置中安裝一資訊推播模組,每凡任何設有訊息收發裝置之載具位於使用者附近時,訊息收發裝置即可測得資訊推播模組之存在,並驅動資訊推播模組連結到雲端資料庫,再由雲端資料庫發送至少一推播資訊至該行動裝置,並顯示於行動裝置之螢幕上,藉此讓使用者透過載具上之訊息收發裝置,隨時都有獲取附近最新、最即時之廣告資訊的機會。In order to achieve the above object, the main structure of the present invention includes: a mobile device having an information push module therein, and at least one message transceiver disposed on at least one carrier, the message transceiver actively searching for nearby The information promotion module is linked to the information, and the information of the information transmission device is linked to the cloud database by the message receiving device, and the cloud database is sent to at least one of the cloud data. The push information in the library is displayed on the mobile device; the user installs an information push module in the mobile device, and any device with the information transceiver device is in use. When the person is nearby, the messaging device can detect the existence of the information pushing module, and drive the information pushing module to connect to the cloud database, and then send at least one push information to the mobile device by the cloud database, and display On the screen of the mobile device, the user can access the latest and most instant advertising information in the vicinity through the message transceiver on the vehicle.

藉由上述技術,可針對習用微型定位裝置所存在之應用領域不夠廣泛或有地域限制的問題點加以突破,達到上述優點之實用進步性。With the above technology, it is possible to make breakthroughs in the problem that the application field of the conventional micro-positioning device is not extensive or geographically limited, and achieve the practical progress of the above advantages.

1、1a、1b‧‧‧行動裝置1, 1a, 1b‧‧‧ mobile devices

11、11a、11c‧‧‧資訊推播模組11, 11a, 11c‧‧‧Information Push Module

12‧‧‧訊息過濾單元12‧‧‧Information Filtering Unit

13a、13b‧‧‧網路交易平台13a, 13b‧‧‧Internet trading platform

131b‧‧‧訊息分享單元131b‧‧‧Information Sharing Unit

2、2c‧‧‧載具2, 2c‧‧‧ Vehicles

21、21c‧‧‧訊息收發裝置21, 21c‧‧‧ messaging device

3、3c‧‧‧雲端資料庫3, 3c‧‧‧ Cloud database

31、31a、31b、31c‧‧‧推播資訊31, 31a, 31b, 31c‧‧‧ push information

4b‧‧‧第二行動裝置4b‧‧‧second mobile device

第一圖 係為本新型較佳實施例之實施示意圖。The first figure is a schematic diagram of the implementation of the preferred embodiment of the present invention.

第二圖 係為本新型較佳實施例之結構方塊圖。The second drawing is a block diagram of the structure of the preferred embodiment of the present invention.

第三圖 係為本新型較佳實施例之動作示意圖(一)。The third figure is a schematic diagram of the action of the preferred embodiment of the present invention (1).

第四圖 係為本新型較佳實施例之動作示意圖(二)。The fourth figure is a schematic diagram of the action of the preferred embodiment of the present invention (2).

第五圖 係為本新型另一實施例之實施示意圖。Figure 5 is a schematic view showing the implementation of another embodiment of the present invention.

第六圖 係為本新型再一實施例之實施示意圖。Figure 6 is a schematic view showing the implementation of still another embodiment of the present invention.

第七圖 係為本新型又一實施例之實施示意圖。Figure 7 is a schematic view showing the implementation of still another embodiment of the present invention.

為達成上述目的及功效,本新型所採用之技術手段及構造,茲繪圖就本新型較佳實施例詳加說明其特徵與功能如下,俾利完全了解。In order to achieve the above objects and effects, the technical means and structure adopted by the present invention are described in detail in the preferred embodiment of the present invention, and the features and functions thereof are as follows.

請參閱第一圖及第二圖所示,係為本新型較佳實施例之實施示意圖及結構方塊圖,由圖中可清楚看出本新型係包括: 一行動裝置1,該行動裝置1內具有一資訊推播模組11,且該資訊推播模組11係包含一訊息過濾單元12,係對下述推播資訊31進行阻擋或分類;至少一設於至少一載具2上之訊息收發裝置21,該訊息收發裝置21係主動搜尋附近之該資訊推播模組11,並與其資訊連結,其中該訊息收發裝置21係為微型定位裝置(Beacon);一雲端資料庫3,係藉由該訊息收發裝置21之驅動與該資訊推播模組11資訊連結;及至少一收容於該雲端資料庫內之推播資訊31,係由該雲端資料庫3發送並顯示於該行動裝置1。Please refer to the first embodiment and the second figure, which are schematic diagrams and structural block diagrams of the preferred embodiment of the present invention. It can be clearly seen from the figure that the novel system includes: a mobile device 1 having an information push module 11 and a message filtering unit 11 for blocking or classifying the following push information 31; at least one The message transceiving device 21 is disposed on at least one of the carriers 2, and the message transceiving device 21 actively searches for and is connected to the information embedding module 11 in the vicinity, wherein the message transceiving device 21 is a micro-positioning device (Beacon) a cloud database 3, which is linked to the information push module 11 by the driver of the message transmitting and receiving device 21; and at least one push information 31 contained in the cloud database is the cloud data The library 3 is transmitted and displayed on the mobile device 1.

請同時配合參閱第一圖至第四圖所示,係為本新型較佳實施例之實施示意圖、結構方塊圖、動作示意圖(一)及動作示意圖(二),由圖中可清楚看出,本新型係於載具2上設置至少一訊息收發裝置21,本實施例中該訊息收發裝置21為微型定位裝置(Beacon),而該載具2係以移動載具(公車)為代表,且每一個訊息收發裝置21具有不同的識別碼,而每一個識別碼則對應至少一推播資訊31,並以一特定頻率發送訊號(約每五秒一次)主動搜尋附近是否有資訊推播模組11的存在。當使用者之行動裝置1裝載有資訊推播模組11,且載具2行經使用者附近時,約方圓15公尺左右之短距離範圍內時,訊息收發裝置21即可搜尋到該訊息推播裝置21。Please refer to the first to fourth figures, which are schematic diagrams, structural block diagrams, schematic diagrams (1) and motion diagrams (II) of the preferred embodiment of the present invention. The present invention is provided with at least one transceiver device 21 on the carrier 2. In the embodiment, the message transceiver device 21 is a micro-positioning device (Beacon), and the carrier device 2 is represented by a mobile vehicle (bus). Each of the transceivers 21 has a different identification code, and each of the identifiers corresponds to at least one of the push information 31, and sends a signal at a specific frequency (about once every five seconds) to actively search for information push modules nearby. The existence of 11. When the user's mobile device 1 is loaded with the information push module 11 and the carrier 2 passes through the vicinity of the user, the message transmitting and receiving device 21 can search for the message when the distance is within a short distance of about 15 meters. Broadcasting device 21.

此時,訊息收發裝置21便驅動資訊推播模組11資訊連結遠端之雲端資料庫3,並將使用者所在的位置、時間、接收到之訊息收發裝置21的辨識碼等資料傳送給雲端資料庫3,供雲端資料庫3作資料收集及資料處理。接著,便根據訊息收發裝置21的辨識碼傳送預先設定的推播資訊31(如優惠資訊、網站導引或影音訊息等)到使用者的行動裝置1中,而使用者便可即時在行動裝置1上觀看或使用該推播資訊31。再者,每當使用者接收到推播資訊31,亦可透過訊息過濾單元12進行推播資訊31的阻擋或分類,實際操作方式係於行動裝置1上出現推播資訊31前,由資訊推播模組11之訊息過濾單元12進行攔截,並詢問使用者是否需要接收該推播資訊31、或事先選擇設定個人感興趣的推播資訊31進行自動篩選、又或者經由使用者的使用紀錄,讓系統以消費者習慣、訊息類別接收頻率等判定使用者的收看興趣等方式,對推播 資訊31進行過濾,以避免不必要之廣告推播造成使用者的困擾。At this time, the messaging device 21 drives the information promotion module 11 to link the cloud database 3 at the remote end, and transmits the location and time of the user, the identification code of the received message transmitting and receiving device 21, and the like to the cloud. Database 3, for cloud data base 3 for data collection and data processing. Then, according to the identification code of the transceiver device 21, the preset push information 31 (such as preferential information, website guide or video message, etc.) is transmitted to the user's mobile device 1, and the user can immediately act on the mobile device. 1 View or use the push information 31. Moreover, each time the user receives the push information 31, the message filtering unit 12 can also block or classify the push information 31. The actual operation mode is before the push information 31 appears on the mobile device 1. The message filtering unit 12 of the broadcast module 11 intercepts and asks the user whether to receive the push information 31, or selects the push information 31 that is of interest to the user for automatic screening, or the user's usage record. Let the system judge the user's viewing interest by means of consumer habits, message category receiving frequency, etc. Information 31 is filtered to avoid unnecessary user pushes causing user confusion.

另請同時配合參閱第五圖所示,係為本新型另一實施例之實施示意圖,由圖中可清楚看出,本實施例與上述實施例為大同小異,僅將該資訊推播模組11a資訊連結一網路交易平台13a,該網路交易平台13a亦可為行動裝置1a上的另一行動應用程式,可供使用者於檢視該推播資訊31a後直接進行交易動作。故,當使用者透過資訊推播模組11a接收到推播資訊31a時,便可透過網路交易平台13a直接連結相應之網站進行導覽、回饋商品或相應資訊之意見、甚至直接訂購推播資訊31a中之行銷商品、領取推播資訊31a中之優惠券、或下載最新資訊與互動遊戲等。Please also refer to the fifth embodiment, which is a schematic diagram of another embodiment of the present invention. It can be clearly seen from the figure that the embodiment is similar to the above embodiment, and only the information pushing module 11a is used. The information is linked to an online trading platform 13a. The online trading platform 13a can also be another mobile application on the mobile device 1a, so that the user can directly perform the trading action after viewing the push information 31a. Therefore, when the user receives the push information 31a through the information push module 11a, the online transaction platform 13a can directly link to the corresponding website for navigation, feedback on the product or the corresponding information, or even directly order the push. Marketing products in the information 31a, receiving coupons in the push information 31a, or downloading the latest information and interactive games.

再請同時配合參閱第六圖所示,係為本新型再一實施例之實施示意圖,由圖中可清楚看出,本實施例之網路交易平台13b中更包含一訊息分享單元131b,該訊息分享單元131b係供使用者將網路交易平台13b內之至少一活動資訊傳遞給至少一第二行動裝置4b。藉此,除了讓訊息收發裝置附近之使用者可將獲得的推播資訊31b顯示於行動裝置1b上外,亦可透過使用者自身的社群關係傳播彼此有興趣之推播資訊31b,而將各類型之推播資訊31b藉由傳統的廣告手段、本新型之行動傳播、及使用者的人際網路等,形成全域性的連鎖傳媒,大幅提升廣告效益。Please refer to the sixth embodiment at the same time, which is a schematic diagram of the implementation of the new embodiment. As can be clearly seen from the figure, the network transaction platform 13b of the embodiment further includes a message sharing unit 131b. The message sharing unit 131b is for the user to transmit at least one activity information in the network transaction platform 13b to the at least one second mobile device 4b. In this way, in addition to allowing the user in the vicinity of the messaging device to display the obtained push information 31b on the mobile device 1b, the user can also transmit the push information 31b that is of interest to each other through the user's own social relationship. Each type of push information 31b forms a global chain of media through traditional advertising means, the action of the new type of action, and the user's personal network, thereby greatly improving the advertising efficiency.

又請同時配合參閱第七圖所示,係為本新型又一實施例之實施示意圖,由圖中可清楚看出,本實施例係將訊息收發裝置21c設於固定式的載具2c上。由此可知,本新型之訊息收發裝置21c仍可設於戶外媒體、電店媒體或實體消費通路等固定式廣告傳媒上,並同樣透過資訊推播模組11c及雲端資料庫3c將推播資訊31c傳遞給使用者,使本新型得以擴大傳統Beacon(微型定位裝置)的使用範圍,而真正融入生活。Please also refer to the seventh embodiment, which is a schematic diagram of another embodiment of the present invention. As is clear from the figure, in the embodiment, the message transmitting and receiving device 21c is disposed on the stationary carrier 2c. Therefore, the message transmitting and receiving device 21c of the present invention can still be installed in a fixed advertising medium such as an outdoor media, a store media or a physical consumption channel, and the information is also pushed through the information pushing module 11c and the cloud database 3c. The 31c is passed to the user, enabling the new model to expand the use of the traditional Beacon (micro-positioning device) and truly integrate into life.

惟,以上所述僅為本新型之較佳實施例而已,非因此即侷限本新型之專利範圍,故舉凡運用本新型說明書及圖式內容所為之簡易修飾及等效結構變化,均應同理包含於本新型之專利範圍內,合予陳明。However, the above description is only the preferred embodiment of the present invention, and thus does not limit the scope of the patent of the present invention. Therefore, all the simple modifications and equivalent structural changes that are made by using the present specification and the drawings are the same. It is included in the scope of this new patent and is given to Chen Ming.

此外,對廠商而言,亦可透過雲端資料庫3中記錄之數據資料進行整理分析,例如:藉由消費者的年齡、性別、人口密集程度、廣告曝光率、對廣告的喜好類型、或什麼廣告在哪些區域較受歡迎等,而藉由該些資訊做更有效率之多媒體行銷;換個角度看,對消費者而言,則可藉由訊息收發裝置21的近距 離定位技術得知,大眾運輸工具(可移動之載具2)的動向或其他使用者對同一推播資訊31的評價等訊息,藉此將多媒體資訊與社群網絡整合。In addition, for the manufacturer, it can also be analyzed through the data recorded in the cloud database 3, for example: by the age, gender, population intensity of the consumer, the exposure rate of the advertisement, the type of preference for the advertisement, or what In which areas of the advertisement are more popular, and more efficient multimedia marketing is achieved by the information; from another perspective, for the consumer, the close proximity of the information transceiving device 21 can be used. From the positioning technology, the information of the mass transit (mobile vehicle 2) or other users' evaluation of the same push information 31 is used to integrate the multimedia information with the social network.

是以,本新型之結合多媒體及社群整合之裝置為可改善習用之技術關鍵在於:Therefore, the key to the improved multimedia technology and community integration device is to improve the technology:

一、使用者可在各類型的廣告刊物附近獲得最新的廣告資訊及在APP內進行互動。1. Users can get the latest advertising information and interact within the APP in the vicinity of various types of advertising publications.

二、透過資訊推播模組11及訊息收發裝置21,整合各種多媒體資訊,有利於商業行銷及社群互動。Second, through the information push module 11 and the messaging device 21, the integration of various multimedia information is conducive to commercial marketing and community interaction.

三、突破舊有技術,使訊息收發裝置21c得以設置於移動式或固定式載具2c上,而達到全域性的宣傳效果。3. Breaking through the old technology, the message transmitting and receiving device 21c can be set on the mobile or stationary carrier 2c to achieve a global promotional effect.

綜上所述,本新型之結合多媒體及社群整合之裝置於使用時,為確實能達到其功效及目的,故本新型誠為一實用性優異之新型,為符合新型專利之申請要件,爰依法提出申請,盼 審委早日賜准本新型,以保障申請人之辛苦發明,倘若 鈞局審委有任何稽疑,請不吝來函指示,申請人定當竭力配合,實感公便。In summary, the new combination of multimedia and community integration devices can achieve its efficacy and purpose when used, so this new type is a new type of application that is excellent in practicality, and is a new patent application. Applying in accordance with the law, I hope that the trial committee will grant this new type as soon as possible to protect the applicant's hard work. If there is any doubt in the trial committee, please do not hesitate to give instructions, the applicant will try his best to cooperate and feel polite.

1‧‧‧行動裝置1‧‧‧ mobile device

11‧‧‧資訊推播模組11‧‧‧Information Push Module

12‧‧‧訊息過濾單元12‧‧‧Information Filtering Unit

2‧‧‧載具2‧‧‧ Vehicles

21‧‧‧訊息收發裝置21‧‧‧Message Transceiver

3‧‧‧雲端資料庫3‧‧‧Cloud database

31‧‧‧推播資訊31‧‧‧Pushing information

Claims (6)

一種結合多媒體及社群整合之裝置,其主要包括:一行動裝置,該行動裝置內具有一資訊推播模組;至少一設於至少一載具上之訊息收發裝置,該訊息收發裝置係主動搜尋附近之該資訊推播模組,並與其資訊連結;一雲端資料庫,係藉由該訊息收發裝置之驅動與該資訊推播模組資訊連結;及至少一收容於該雲端資料庫內之推播資訊,係由該雲端資料庫發送並顯示於該行動裝置。A device combining multimedia and community integration, comprising: a mobile device having an information push module; at least one message transceiver disposed on at least one carrier, the message receiving device being active Searching for the information push module in the vicinity and linking with the information; a cloud database is linked to the information push module by the driver of the message receiving device; and at least one is stored in the cloud database The push information is sent by the cloud database and displayed on the mobile device. 如申請專利範圍第1項所述之結合多媒體及社群整合之裝置,其中該資訊推播模組係包含一訊息過濾單元,係對該推播資訊進行阻擋或分類。The device for combining multimedia and community integration according to claim 1, wherein the information promotion module comprises a message filtering unit for blocking or classifying the information. 如申請專利範圍第1項所述之結合多媒體及社群整合之裝置,其中該資訊推播模組係資訊連結一網路交易平台,係供使用者檢視該推播資訊後直接進行交易。For example, the device for combining multimedia and community integration described in claim 1 is wherein the information push module is an information link and an online transaction platform, which is used for the user to view the push information and directly conduct the transaction. 如申請專利範圍第3項所述之結合多媒體及社群整合之裝置,其中該網路交易平台係包含一訊息分享單元,係將該網路交易平台內之至少一活動資訊傳遞給至少一第二行動裝置。The device for combining multimedia and community integration according to claim 3, wherein the network transaction platform comprises a message sharing unit, and the at least one activity information in the network transaction platform is transmitted to at least one Two mobile devices. 如申請專利範圍第1項所述之結合多媒體及社群整合之裝置,其中該訊息收發裝置係為微型定位裝置(Beacon)。The device for combining multimedia and community integration according to claim 1, wherein the message transmitting and receiving device is a micro-positioning device (Beacon). 如申請專利範圍第1項所述之結合多媒體及社群整合之裝置,其中該載具係為移動載具。A device for combining multimedia and community integration as described in claim 1 wherein the carrier is a mobile vehicle.
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Cited By (2)

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CN106779795A (en) * 2015-11-20 2017-05-31 合和国际股份有限公司 Method and service system for managing mobile advertisement push
TWI639966B (en) * 2015-11-20 2018-11-01 合和國際股份有限公司 Mobile advertising method

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TWI659376B (en) * 2017-12-08 2019-05-11 賴柏志 Method and system for cross-border integrated marketing advertisement

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN106779795A (en) * 2015-11-20 2017-05-31 合和国际股份有限公司 Method and service system for managing mobile advertisement push
CN106779794A (en) * 2015-11-20 2017-05-31 合和国际股份有限公司 Method for pushing mobile advertisement
TWI639966B (en) * 2015-11-20 2018-11-01 合和國際股份有限公司 Mobile advertising method

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