TWI659376B - Method and system for cross-border integrated marketing advertisement - Google Patents

Abstract

The method and system for cross-border integrated marketing advertisements of the present invention are to construct a system integration center to accept the entrusted advertising information of advertisers, and perform predetermined information classification and diversion settings and outward transmission; secondly, integrate the entity with the regional attributes of the predetermined owner A terminal display and WiFi wireless network are set up in the space, and it periodically requests the system center to receive advertisement information and display it publicly; then, the system sets the area of the system as the center to promote regional exclusive advertisements; based on this, the advertising industry is operated The efficiency and the effectiveness of advertisers' communications have been greatly improved. At the same time, the physical space of visitors has been relatively increased and the target people have more access to the information they need.

Description

Method and system for cross-border integrated marketing advertisement

The present invention relates to an advertising business model. More specifically, it particularly relates to a method and system for cross-border integrated marketing advertising that can simultaneously meet the needs of three parties, including advertising operators, advertisers, and consumers.

According to the prior knowledge, the current advertising methods can be roughly divided into two types, one is physical print advertising, and the other is online advertising. The physical print advertising is mainly delivered by newspapers, leaflets or mailboxes delivered by manpower, and even The way of posting small advertisements directly along the road or large canvas ads on the exterior wall of the building. Manually dispatching and sending advertisements is not only very laborious, it also damages the city appearance and affects environmental protection. It can not be fixed at a fixed time. Often limited to hard to find places and expensive rents, so the real print advertising has really limited advertising benefits and is declining. As for online advertising, generally, it is through major portal sites such as Google, Yahoo, PChome, etc. Search and browse on the Internet, and let search engines automatically link to qualified pages and articles from major websites, or there are various advertising platforms, such as Lewu.com, 591 housing trading platform, 104 human agents, etc. , Users need to type keywords or various search criteria to get the required advertising information, although Broadcast very fast, but because society is still more than half of the people are not used to the Internet, especially the middle-aged population, mostly senior citizens, so they are often unable to obtain the required high annual population information from the Internet in a timely manner;

For advertising operators, they hope that their advertising resources can be fully utilized and obtain For the best interests; for advertisers, they hope that their advertisements will appear at the appropriate time and place to attract the attention of potential people; and for the potential people, the biggest problem and inconvenience is that they cannot be in the right place at any time (Target area) to get the information you need. However, at present, no matter whether it is a physical print or online advertising method, the three parties cannot meet the needs of the three parties at the same time, and a strong form of attachment and recognition cannot be formed. It has not been able to effectively improve the efficiency of advertising. Advertising methods lack effective integration of online advertising models and physical systems, so that the needs and dilemmas of advertising operators, advertisers, and consumers cannot be effectively improved.

In view of this, the inventor of this case borrowed years of experience in developing products, continued research and experimentation, and finally came up with an invention that has industrial value.

That is, the main purpose of the present invention is to provide a method and system for cross-border integrated marketing advertising, which can simultaneously meet the needs of three parties, including advertisers, advertisers, and consumers, so as to achieve the operational efficiency of advertisers and the effectiveness of advertisers' communications. Significantly improve and increase the physical space of the integration industry, and make it easier for target audiences to obtain the required information.

The reason is that a method for cross-border integrated marketing advertising according to the present invention includes the following steps: (A) Constructing a system integration center to accept the advertiser's commissioned advertising information, and performing predetermined information classification and diversion settings and outward transmission (B) Integrate the physical space of the intended owner with regional attributes. The physical space has a unique identification address, and at least one terminal display and WiFi wireless network are set up, and the system integration center is requested to receive advertising information and public display regularly. ; (C) Centering on the unique identification address of the physical space to carry out the advertising information dissemination within the area set by the system integration center; based on this, a significant increase in the operating efficiency of advertisers and the effectiveness of advertisers ’communication has been achieved, and the physical space of the integration operator has been increased. Visits and make it easier for target audiences to get the information they need.

The cross-border integrated marketing advertisement method, wherein the physical space with regional attributes is an open place such as a convenience store, a supermarket, a mass merchandiser, and a community activity center in the community.

The cross-border integrated marketing advertisement method, wherein the advertisement information commissioned by the advertiser is house renting and selling, car renting and selling, human agent, catering service, election campaign, etc., which have regional attributes.

In the cross-border integrated marketing advertising method, the system integration center and a website advertising platform are set up to accept the entrusted login of advertisers and the exposure of online advertisements.

In the cross-border integrated marketing advertising method, the system integration center includes a database, an application server, and a web server; wherein the application server is responsible for operation logic and determining what kind of information can be transmitted to In the terminal display of the physical space, the web server is responsible for receiving a request for a unique identification address to generate a dedicated web page and return it.

A cross-border integrated marketing advertising system includes: a plurality of advertising push entities, which is provided with a physical space for people to stay for commercial or non-commercial activities, the physical space has a unique identification address and WiFi wireless Network, and at least one terminal display; a system integration center, which includes a database, an application server and a web server; wherein the database contains the advertiser's advertising information content and its advertising information address ; The application server is responsible for converting the advertising information address into a unique identification address and arithmetic logic, and filtering and distributing the area-wide advertising information to the terminal display in the physical space based on the physical space's unique identification address; The server is responsible for accepting the unique identification address request to generate a unique web page and return it.

The cross-border integrated marketing advertising system, wherein the application server is built A classification guide process is to classify and shunt the advertising information belonging to each area based on the unique identification address of the predetermined physical space and send it back to the terminal display of the advertising entity for promotion.

In the cross-border integrated marketing advertising system, the system integration center also sets up a website advertising platform link database for users to log in and query the required advertising information.

In the cross-border integrated marketing advertising system, the application server is configured to set up an address conversion program to convert the advertising information address recorded in the database into a unique identification address and store it.

(A) ‧‧‧System Construction

(B) ‧‧‧ entity integration

(C) ‧‧‧ Regional Promotion

10‧‧‧Advertising entity

11‧‧‧ physical space

111‧‧‧ Unique identification address

112‧‧‧WiFi

113‧‧‧terminal display

20‧‧‧System Integration Center

21‧‧‧Database

211‧‧‧ Unique identification address

22‧‧‧ Application Server

221‧‧‧Classification guide

222‧‧‧Address converter

23‧‧‧Web Server

24‧‧‧Website Advertising Platform

Figure 1 is a flowchart of the method of the present invention

Figure 2 is a schematic diagram showing the operation of the method of the present invention

Fig. 3 is an architecture diagram of the system of the present invention

Figure 4 shows the operation flow of the application server in Figure 3.

Figure 5 is a schematic diagram showing the operation of the system of the present invention

First of all, please refer to FIG. 1 and FIG. 2 for a method for cross-border integrated marketing advertisement of the present invention. Please refer to FIG. 1 to FIG. 2, which include the following steps: (A) system construction, ( B) physical integration and (C) regional promotion, of which: The (A) system construction step is mainly to construct a system integration center 20 to accept the commissioned advertising information of the advertiser. As shown in FIG. 1 and FIG. 2, the system integration center 20 includes a database 21 and an application. A program server 22 and a web server 23; the application program The server 22 is responsible for computing logic and determining what kind of information can be transmitted. The web server 23 is responsible for receiving a unique identification address 111 request to generate a dedicated web page and return it. The system integration center 20 may add a website advertisement The platform 24 accepts the entrustment of the advertiser to log in as an exposure of online advertisements, and the advertisement information is for house rental, car rental, human agency, catering service, campaign announcement, etc. It is better to have regional attributes. (B) entity integration steps: mainly integrates the physical space 11 of most scheduled owners with regional attributes, as shown in Figure 1 and Figure 2, the physical space 11 Open spaces such as convenience stores, supermarket chains, mass merchandisers, and community activity centers in the community are preferred. The physical space 11 has a unique identification address 111, and at least one WiFi wireless network 112 and a terminal are provided. Display 113, and periodically request the system integration center 20 to receive and display advertising information through the Internet 30; the (C) area promotion steps: as shown in Figure 1 and Figure 2, the system integration The application server 22 of the center 20 conducts classification and diversion, and sets the area-based advertising information based on the physical space 11 as the center. The physical space 11 is transmitted back through the Internet 30 for promotion. (B) Most of the physical spaces 11 (refer to Figure 2) integrated in the entity integration step have a unique identification address 111, which can be classified in the (A) system construction step to construct the application server 22 of the system integration center 20 for operation logic classification. Diversion, and in cooperation with the (C) regional push broadcast step, the system sets the area-wide advertising information based on each physical space 11 as the center to return the physical space 11 for push, so that each physical space 11 uses its Relevant advertising information of individual center areas is played, while physical space is provided.11 Local people ’s exclusive local advertising information is targeted and quickly and easily found.

In order to make the implementation of the present invention more detailed, please continue to refer to FIG. 3 to FIG. 5. A cross-border integrated marketing advertising system of the present invention mainly includes: Reporting and advertising entity 10 and a system integration center 20, among which: the plurality of advertising and advertising entities 10 such as convenience stores, supermarkets, mass merchandisers, and community activity centers in the community, etc., are provided with a place for citizens to stay for business A physical space 11 for non-commercial activities. In this embodiment, only a convenience store operating as a chain is used as an example. The physical space 11 has a unique identification address 111 and a WiFi wireless network 112, and a terminal is provided inside and outside. Display 113; The system integration center 20 is connected to the terminal display 113 of the physical space 11 through the Internet 30, and includes a database 21, an application server 22, and a web server 23; The database 21 contains the advertiser's advertisement information content and its advertisement information address, and a website advertisement platform 24 adds a link database 21 for users to log in and query the required advertisement information; the application server 22 is as As shown in Figure 4, the system is equipped with a classification guide type 221 and a site conversion program 222. The classification guide type 221 can choose which advertising information can be selected according to the system setting logic operation. It is transmitted to the terminal display 113 of the physical space 11 for promotion. In this embodiment, it is set to center on the unique identification address 111 of the physical space 11 for example, within a range of 3 kilometers to sort out the advertisements belonging to the area. Information; the address conversion program 222 provides the advertisement information address recorded in the database 21 to be converted into a unique identification address 211 and stored; the web server 23 is responsible for accepting the unique identification address 111 of the physical space 111 to request a dedicated web page The terminal display 113 of the advertisement pushing entity 10 is transmitted back to carry on the promotion. As mentioned above, due to the convenience store chain operation, the original store opened immediately as a community-type living circle exhibition store, and often covers schools and institutions. , Groups, business districts, communities, etc., and are open 24 hours a day, providing an open place for people to easily enter and exit activities and shopping, can be described as a super Limin activity center; therefore, when these convenient store ads are promoted Entity 10 is rounded After the combination, as shown in FIG. 3, the terminal display 113 of the present invention is installed inside and outside the physical space 11 of each store, which becomes the best advertising display place for remote connection control of the system; The address of the advertisement promotion entity 10 of a convenience store can be converted and posted by the address conversion program 222 of the application server 22 of the system integration center 20 of the present invention to a unique identification address 111, as shown in Figs. 3 and 4. At the same time, the advertisement information address recorded in the database 21 is also converted into a unique identification address 211 and stored; while the application server 22 has a classification guide 221 and can filter which advertisement information can be filtered according to system setting logic operations. It is transmitted to the terminal display 113 of the physical space 11 for promotion, as shown in FIG. 5. In this example, the unique identification address 111 of each physical space 11 is set as the center, and all the unique identification addresses 211 within 3 kilometers are set as advertising information. , Will be continuously updated by the system integration center 20 and transmitted back to the physical space 11 of each convenience store, as shown in FIG. 3, and the advertising information belonging to the area of the physical space 11 is passed The terminal display 113 is sequentially broadcasted in turn; therefore, the advertisement information that is broadcasted, whether it is a house rental sale, car rental sale, catering service, manpower agency, election campaign announcement, etc., can be included in the system of the present invention. Under the operation of the integration center 20, it is continuously updated and transmitted to the physical space 11 of each convenience store in the shortest time. Therefore, people looking for advertising issues with regional attributes can directly go to the area where they are suitable or interested. The physical space 11 of the store can be viewed and searched. Even if the advertising information is an election campaign, it can be directly broadcasted to the physical space 11 of the convenience store in the election area under the operation of the system of the present invention, so that the concept of cultural promotion can be more directly conveyed to the Residents, regardless of the type of advertising information, can obtain the best advertising benefits under the operation of this system; in contrast, the masses of convenience stores in the physical space 11 come to check the advertising information, not only will the original physical space 11 come to the store The increase in the number of visitors, the increase in the number of visitors to the store will also have the opportunity to improve the store's products Sales performance; on the other hand, the people who might have just come to the store to simply shop instead of looking for advertising information, because the advertising information of the terminal display 113 set inside and outside the store's physical space 11 was strongly promoted, attracting the people to further indirectly promote the The possibility of transaction effectiveness of advertising information, which will attract more advertisers to come to commission advertising, so that under the operation of the cross-border integrated marketing advertising method and system of the present invention, it can fully meet the needs of advertising operators, advertising The needs of the three parties such as consumers and consumers have greatly improved the operating efficiency of advertisers and the effectiveness of advertisers ’communications, and increased the integration of the physical space of the operators to the visitor crowd and made it easier for target audiences to obtain the required information.

To sum up, the method and system for cross-border integrated marketing advertisements of the present invention constitute a technical idea and an innovative integrated business model system design, which can be combined with a virtual online advertising platform and most open physical spaces to use advertising address positioning and classification. The diversion system pushes the contents of all advertising objects in the online advertising platform to a specific open physical space in the setting area through a remote display, so that potential people can more easily read the required information on the spot. It is affirmative that the value of industrial utilization is more effective than conventional ones.

In addition, the above embodiments are merely illustrative of the technology and effects of the present invention, and are not intended to limit the present invention. Any person skilled in the art can modify and change the above embodiments without departing from the technical principles and spirit of the present invention. Therefore, the scope of protection of the rights of the present invention should be listed in the scope of patent application as described later.

Claims (9)

A method for cross-border integrated marketing advertising includes the following steps: (A) constructing a system integration center to accept advertisers' entrusted advertising information, and perform predetermined information classification and diversion settings and outward transmission; (B) integration booking The owner has a physical space with regional attributes. The physical space has a unique identification address, at least one terminal display and WiFi wireless network, and regularly requests the system integration center to receive advertising information and public display; (C) using physical The unique identification address of the space is used as the center for the system integration of the advertising information dissemination in the area set by the center. Based on this, the operating efficiency of advertisers and the effectiveness of advertisers' communication have been greatly improved, while increasing the physical space visitor flow and making it easier for target audiences Required information. According to the method of cross-border integrated marketing advertisement described in the first item of the scope of patent application, the physical space with regional attributes is preferably an open place such as a convenience store, a supermarket, a mass merchandiser, a community activity center, etc. According to the method of cross-border integrated marketing advertisements described in item 1 of the scope of the patent application, the advertising information commissioned by the advertiser is house rental sales, car rental sales, human agency, catering services, campaign announcements, etc., which have regional attributes as: good. According to the method of cross-border integrated marketing advertisement described in the first patent application scope, the system integration center and a website advertising platform are set up to accept the enrollment of advertisers and the exposure of online advertisements. According to the method of cross-border integrated marketing advertisement described in the first patent application scope, the system integration center includes a database, an application server, and a web server; wherein the application server is responsible for operation logic and Decide what kind of information can be transmitted to the terminal display in the physical space. The web server is responsible for accepting the unique identification address request to generate a dedicated web page and return it. A cross-border integrated marketing advertising system includes: a plurality of advertising push entities, which is provided with a physical space for people to stay for commercial or non-commercial activities, the physical space has a unique identification address and WiFi wireless Network, and at least one terminal display; a system integration center, which includes a database, an application server and a web server; wherein the database contains the advertiser's advertising information content and its advertising information address ; The application server is responsible for converting the advertising information address into a unique identification address and arithmetic logic, and filtering and distributing regional advertising information based on the unique identification address of the physical space and transmitting it to the terminal display in the physical space; The web server is responsible for accepting the request for the unique identification address of the physical space to generate a dedicated web page and return it. According to the cross-border integrated marketing advertising system described in item 6 of the scope of the patent application, the application server is set up with a classification guide type, and the classification and shunt screening is performed based on the unique identification address of the predetermined physical space as the center range setting. The advertisement information belonging to each area is output and transmitted to the terminal display of the advertisement promotion entity for promotion. According to the cross-border integrated marketing advertising system described in item 6 of the scope of patent application, the system integration center also sets up a website advertising platform link database for users to log in and query the required advertising information. According to the cross-border integrated marketing advertising system described in item 6 of the scope of the patent application, the application server is set up with an address conversion program to convert the advertising information address recorded in the database into a unique identification address and Save.