TWI639966B - Mobile advertising method - Google Patents

Abstract

The invention provides a method for pushing mobile advertisements, including: providing a mobile advertisement pushing interface with an application embedded on a mobile device, so that the application executes the following steps: one received from at least one media device A micro positioning tag; transmitting the micro positioning tag and an identification code corresponding to one of the mobile devices to a servo system; and receiving a plurality of advertisements from a plurality of advertisers from the servo system, wherein the servo system is based on the micro positioning tag, the identification At least one of a code and a condition for pushing one of the plurality of advertisements to determine a setting for pushing one of the plurality of advertisements.

Description

Mobile advertising method

The present invention relates to a method for pushing mobile advertisements, and more particularly to a mobile advertisement pushing interface used in one of different applications.

With the rapid development of the field of mobile communications, the application of mobile devices has evolved from voice and text to pictures and web pages in the 3G era to services such as video streaming in the 4G era. In addition to using mobile devices to access the Internet, mobile users also hope that mobile devices can provide more applications.

Micro positioning (Beacon) is often used recently to combine mobile devices with advertising. For example, a micro-positioning device is placed near a specific product in a shopping mall. When people are shopping, if they have a mobile device with a specific application installed, they can instantly receive messages broadcast by the micro-positioning device, thereby attracting people. The effect of mass consumption. However, at present, the applications related to micro positioning on the market are developed for a single application, and the advertising promotion belongs to a single manufacturer's product information. In the existing applications that combine micro positioning and advertising promotion, the advertisements of multiple advertisers cannot be integrated. , And the inability to easily transfer the technology that combines micro-targeting and advertising to other applications, causing program developers to customize for various applications. Customizing for different applications usually takes more time and labor, resulting in rising costs for application developers. Therefore, it is necessary to propose a mobile advertising push method so that Micro-targeting and advertising applications can be easily and efficiently implemented in many different applications.

In view of this, the present invention proposes a method for mobile advertisement promotion, which enables the application of micro positioning and advertisement promotion to be conveniently and efficiently implemented in a plurality of different application programs, and reduces the development cost of application programs.

The mobile advertisement push interface provided by the mobile advertisement push method of the present invention can be a software development kit (SDK), which can provide application developers to implement micro positioning and advertisement push applications. Application developers can implement the code of the mobile advertising interface SDK into their applications and set limits on the number of ad requests and ad message rules.

An embodiment of the present invention provides a method for promoting mobile advertising, including: providing an application for embedding a mobile advertising interface on a mobile device, so that the application executes the following steps: from at least one media The device receives a micro positioning tag; transmits the micro positioning tag and an identification code corresponding to one of the mobile devices to a servo system; and receives a plurality of advertisements from a plurality of advertisers from the servo system, wherein the servo system is based on the micro positioning tag , The identification code and at least one of the promotion conditions of one of the plurality of advertisements to determine the promotion setting of one of the plurality of advertisements.

Based on the above inventive concept, the steps performed by the application program in one embodiment of the present invention further include: if the application program repeatedly receives the micro positioning tag within a time, the servo system returns a null value to the mobile advertisement push broadcast interface; If the application does not repeatedly receive the micro-location tags within the time, the servo system matches or schedules the plurality of advertisements according to the micro-location tags; if the application has received the plurality of advertisements, the servo system Returns a null value to the mobile advertising push interface; if the application has not received the plurality of ads, the server system stores the retrieval history of the plurality of ads, and the mobile advertising push interface receives the ads pushed by the server system One or more of the plurality of advertisements; wherein the application does not receive the same advertisement repeatedly during the time.

The detailed features and advantages of the present invention will be described in detail in the following embodiments. Those skilled in the art, without departing from the spirit and scope of the present invention, equivalent modifications or alterations made according to this case are included in the patent of the present invention. In range.

1‧‧‧ mobile users

2‧‧‧ mobile device

3‧‧‧ media device

4‧‧‧ internet

5‧‧‧Servo system

6‧‧‧ Goods

21‧‧‧Display

22‧‧‧ Apps

23‧‧‧ Mobile Advertising Interface

24‧‧‧Short Range Communication Module

25‧‧‧long range communication module

35‧‧‧Satellite positioning module

38‧‧‧Long Range Communication Module

39‧‧‧Short Range Communication Module

51‧‧‧Accounting Management Module

52‧‧‧Event Processing Module

53‧‧‧Content Delivery Module

54‧‧‧Mobile Interactive Module

55‧‧‧Media Dispatching Module

56‧‧‧Service Database

57‧‧‧Media Advertising Database

58‧‧‧Mobile User Database

60‧‧‧Web

61‧‧‧ Mobile Advertising Settings

62‧‧‧Beacon Equipment Management

63‧‧‧Advertising Content Management

64‧‧‧Advertisement record

65‧‧‧ New Beacon equipment

66‧‧‧field

67‧‧‧field

68‧‧‧ modify

69‧‧‧Removed

70‧‧‧ field

71‧‧‧Add ad

72‧‧‧ field

73‧‧‧field

74‧‧‧ modify

75‧‧‧Remove

80‧‧‧ Short range communication module of media device communicates with short range communication module of mobile device

81‧‧‧ Display information on the display of the mobile device based on the received signal

82‧‧‧ The application sends a request to the event processing module of the servo system

83‧‧‧Servo system receives parameters and requests uploaded by application programs and media devices and matches services accordingly

84‧‧‧ Send the content corresponding to the service to the application

85‧‧‧ Play the corresponding content in the app

100‧‧‧ Apps

101‧‧‧ Receive micro positioning tag from media device

102‧‧‧ sends the micro positioning tag and the identification code of the corresponding mobile device to the servo system

103‧‧‧Servo system judges whether the micro positioning label is repeatedly used within a short time

104‧‧‧Servo system matches or schedules multiple ads based on micro positioning tags

105‧‧‧Servo system determines whether the application has taken multiple ads

106‧‧‧Servo returns null value

107‧‧‧ The servo system stores the retrieval records of the plurality of advertisements

108‧‧‧ Received multiple advertisements from multiple advertisers from the servo system

The first figure is a schematic diagram of a mobile advertisement push system according to an embodiment.

The second figure is a structural diagram of a mobile advertising push system in an embodiment.

The third figure is a schematic diagram of a media system managed by a servo system in an embodiment.

The fourth figure is a schematic diagram of setting a media device by a servo system in an embodiment.

The fifth figure is a schematic diagram of a server system managing advertisement content in an embodiment.

FIG. 6 is a flowchart of a mobile advertisement promotion method according to an embodiment.

The seventh figure is a flow chart of an application receiving a mobile advertisement push broadcast in an embodiment.

The following description is based on the specific embodiments of the present invention and with reference to the drawings, and the content of the subject matter is explained more fully in the following. These drawings form the present invention Part, and it is described by way of description to illustrate specific exemplary embodiments. However, the subject matter content can be implemented in a variety of different forms, so the covered or claimed subject matter content should be construed as not limited to any of the exemplified specific embodiments presented herein; the exemplified specific embodiments are provided for illustrative purposes only. Likewise, the present invention means a reasonably broad scope of the subject matter covered or claimed; including, for example, the subject matter may be embodied as software, a device, a method, or a system. Therefore, the following detailed description is not a limitation on the claimed scope.

In the following detailed description, embodiments are used to present many specific details to provide a complete understanding of the content of the present invention. However, it is obvious to a person skilled in the relevant art that the present invention can be implemented without these details. In other cases, conventional methods, procedures, systems, components, and / or circuits are described in a relatively high-level manner, and are not described in detail to avoid unnecessary interference with the concept of the present invention.

Please refer to the first diagram. The first diagram is a schematic diagram of a mobile advertisement push system according to an embodiment. The mobile advertisement interactive system includes mobile users 1, mobile devices 2, media devices 3, the Internet 4, servo systems 5, and products. 6.

As shown in the embodiment of the first figure, when the mobile user 1 holds a mobile device 2 and passes a certain product 6 in the mall, he will receive a micro positioning signal from the media device 3. If an application in the mobile device 2 has the mobile advertisement push interface of the present invention, the application can transmit the micro positioning tag in the signal and the identification code of the mobile device 2 to the servo system 5, and then from the Internet 4 from The server system 5 receives content or advertisements (promotional advertisements or other preferential information), and can also interact with the server system 5.

The content or advertisement provided by the servo system 5 corresponds to a plurality of advertisers. The content or advertisement received by the mobile device 2 can be determined in the application according to the micro-positioned label, and the content or advertisement can also be determined by the corresponding advertisement. Ad slots purchased by merchants are displayed in the app. For example, if the main function of the application is to share life information, the main catalog of the application can be further classified into food, clothing, accommodation, and travel; if the product 6 is a food-type article, the servo system 5 is based on micro positioning To send ads to the category "食" to display; In addition, if the advertiser ’s purchased ad position is "食", the ad will show the position in the sub-category "Food"; if the advertiser wants to increase product exposure , You can purchase the display position of the main catalogue at a higher cost, and its advertisement will be displayed in the main catalogue, which will be displayed in parallel with the classified food, clothing, accommodation, and rows.

In various embodiments of the present invention, the media device 3 may include a satellite positioning module and be configured on a movable vehicle, such as a bus or a MRT, and transmit the satellite positioning information to the servo system 5, which may further Associated advertisements are provided based on the location of the media device 3. For example, if the location of the media device 3 is a tourist attraction, a tourist advertisement is displayed; if the location of the media device 3 is a night market, a food advertisement is displayed.

Please continue to refer to the second diagram. The second diagram is an architecture diagram of a mobile advertisement push system in an embodiment, which further includes a detailed architecture of the mobile device 2, the media device 3, and the servo system 5. The mobile device 2 includes at least a display 21, an application program 22 having a mobile advertising push interface 23, a short-range communication module 24 and a long-range communication module 25. The media device 3 includes at least a satellite positioning module 35, a long-range communication module 38, and a short-range module. 程 通信 module39. The servo system 5 includes at least an accounting management module 51, an event processing module 52, a content delivery module 53, a mobile interaction module 54 and a media dispatch module 55.

In the embodiment of the second figure, the display 21 is used to display the content or advertisements presented by the application 22; the short-range communication module 24 and the short-range communication module 39 can perform message exchange or one-way transmission; the long-range communication module 25 Connect and communicate with the mobile interactive module 54 to receive the parameters uploaded by the application 22. The media dispatch module 55 communicates with the long-range communication module 38. The satellite positioning module 35 can obtain the satellite positioning information of the media device 3. Send to servo system 5.

The media device 3 can be installed in a movie theater, a shopping mall, a supermarket, an airport, a bus, a MRT, or any place where advertisements can be provided to the public and mobile users. In an embodiment of the present invention, when the mobile device 2 enters the signal transmission range of the short-range communication module 39, the short-range communication module 24 receives the signal sent by the short-range communication module 39. If the short-range communication module 24 and the short-range communication module 39 are micro positioning communication protocols, the mobile device 2 will receive the micro positioning tag.

The media device 3 can upload the satellite positioning information to the event processing module 52. The event processing module 52 receives the parameters and requests uploaded by the application 22 and the media device 3 from the mobile interaction module 54 and the media dispatch module 55, respectively, and then To match a service, the content delivery module 53 transmits the corresponding content to the application 22 or the media device 3 through the mobile interaction module 54 or the media dispatch module 55 according to the service paired by the event processing module 52, and displays it on the display 21 Advertisement or image information corresponding to the aforementioned content. The parameters uploaded by the application program 22 include a micro positioning tag received by the mobile device 2 from the media device 3 and an identification code corresponding to the mobile device 2. In addition, the service can include Includes images, games, or news.

The servo system 5 further includes an accounting management module 51, which is connected to the content delivery module 53, and the accounting management module 51 records advertisements played by the application 22 or the media device 3, so as to generate a payment record to the advertiser corresponding to each advertisement. The accounting management module 51 also records the service and bonus points obtained by the application program 22 that interacts with the media device 3, so as to produce a payment record to the advertisers who provide the service and return the bonus points to mobile users.

The short-range communication module 24 and 39 shown in the second figure can be one of the short-range communication protocols such as Wi-Fi, Near Field Communication (NFC), Beacon, or ZigBee. The device 2 and the media device 3 are not limited to one kind of short-range communication module, and may also have two or more kinds of short-range communication modules at the same time. The long-range communication modules 25 and 38 may be one of the long-distance communication protocols such as 2G, 3G, 4G, LTE, WiMAX, or Ethernet, but the mobile device 2 and the media device 3 are not limited to a long-range communication module, and may be It has two or more long-range communication modules.

In addition, the event processing module 52 of the second figure can also be connected to a service database 56 that stores the services corresponding to the parameters and requests uploaded by the application 22 and the media device 3, and the content delivery module 53 can also A mobile user database 58 and a media advertisement database 57 are connected, the mobile user database 58 stores data of a plurality of mobile users, the media advertisement database 57 stores a plurality of advertisements of a plurality of advertisers and one of the plurality of advertisements Push conditions.

In an embodiment of the second figure, an application is installed on the mobile device 2 22, and the application 22 has a mobile advertising push interface 23, the short-range communication module 24 will receive and analyze the signal sent by the short-range communication module 39, and the application 22 transmits the micro positioning label in the signal through the long-range communication module 25 Corresponds to the identification code of the mobile device 2 to the mobile interaction module 54, and the mobile interaction module 54 transmits the parameters uploaded by the mobile device 2 to the event processing module 52. The media advertisement database 57 stores a plurality of advertisements of a plurality of advertisers and promotion conditions regarding one of the plurality of advertisements. The event processing module 52 analyzes the uploaded parameters according to the content of the service database 56 and determines the push setting of one of the plurality of advertisements according to at least one of the push conditions. The event processing module 52 transmits the push setting To the content delivery module 53, the content delivery module 53 searches for advertisement items in the media advertisement database 57 and the mobile user database 58 and records the interaction information of the mobile device 2 according to the analysis result. The content delivery module 53 The content is transmitted to the mobile interactive module 54, the mobile interactive module 54 broadcasts the advertisement item or content to the application 22, and the accounting management module 51 receives the information of the content delivery module 53 and completes the advertisement charging record.

In the second figure, the content delivery module 53 can push one or more of the plurality of advertisements to the media device 3 through the media dispatch module 55. The promotion conditions may include micro positioning tags set by multiple advertisers to be pushed, and the servo system 5 may match the micro positioning tags uploaded by mobile device 2 with the micro positioning tags set by multiple advertisers to be pushed, so that Decide which ads to promote to the app22. The promotion conditions may also include the advertisement display period and the number of advertisements set by a plurality of advertisers.

In the second figure, the aforementioned push conditions may include a position set by a plurality of advertisers to display advertisements in the application 22. The decision of the push settings may be determined by The display position of the plurality of advertisements on the application 22 is determined according to the display positions of the advertisements set by the plurality of advertisers. The determination of the push setting may also determine the display positions of the plurality of advertisements on the application 22 according to the micro positioning tag uploaded by the mobile device 2.

Please refer to the third and fourth figures at the same time. The third figure is a schematic diagram of the servo system managing the media device in an embodiment, and the fourth figure is a schematic diagram of the servo system setting the media device in an embodiment.

In an embodiment of the present invention, the servo system can manage the settings of the media device and the advertisement, and the media device can be a micro positioning (Beacon) device. In the third figure, the webpage 60 is an interface for the servo system 5 to manage the micro positioning device and the advertisement; the field 61 is the mobile advertisement setting including the Beacon device management 62, the advertisement content management 63, and the advertisement promotion record 64. When the servo system manager selects the option of Beacon device management 62, the option of adding a new Beacon device 65 will appear on the right, and at the same time, the existing Beacon devices such as column 66 and column 67 will also appear. Administrators can modify 68 or remove 69 existing Beacon devices. If the administrator selects the option to modify 68, an interface in field 70 appears for the administrator to change the settings of the Beacon device, which includes parameters such as the device name, micro positioning label (UUID, MAJOR, MINOR) or device number.

Please refer to the fifth diagram, which is a schematic diagram of the server system managing advertisement content in an embodiment.

In an embodiment of the invention, the servo system can manage the advertisement content. When the server administrator selects the option of advertising content management 63, a new The option of increasing the advertisement 71 will also present the existing advertisement contents, such as the field 72 and the field 73. Managers can modify 74 or remove 75 existing advertising content. The administrator can set the advertisement number, start time, end time, sending equipment, total number of advertisements and remaining quantity. The advertising number can be set by the administrator. The system will generate a set of unused numbers, the start time and end time are the time of advertising, the sending device is the device to be advertised (can be a mobile device or a media device), and the total number of advertisements. The number of ads displayed for the advertiser, and the remaining number is the number of remaining ads.

Please refer to FIG. 6, which is a flowchart of a mobile advertisement promotion method according to an embodiment.

In step 80, the short-range communication module of the media device communicates with the short-range communication module of the mobile device. In this embodiment, the short-range communication module is a micro positioning communication protocol (Beacon), where the mobile device includes a mobile advertising push interface. One application. In step 81, the application displays information on the display of the mobile device based on the signal received by the short-range communication module of the mobile device. In step 82, the application sends a request to an event processing module of a servo system. The servo system communicates with the long-range communication module of the mobile device through a mobile interactive module and communicates with the long-range communication module of the media device through a media dispatch module. In step 83, the event processing module Receive the parameters and requests uploaded by the application and the media device from the mobile interactive module and the media dispatch module and pair a service accordingly; in step 84, a content delivery module is paired according to the event processing module The service, the corresponding content is transmitted to the application through the mobile interactive module; Step 85: Play the corresponding content in the application.

Please refer to FIG. 7, which is a flowchart of an application receiving a mobile advertisement push broadcast in an embodiment.

In step 100, the mobile device executes an application and a mobile advertising push interface is embedded in the application; in step 101, the mobile device receives a micro-location tag from a peripheral media device; in step 102, the application transmits a micro-location The tag and the identification code corresponding to one of the mobile devices to the servo system; in step 103, the servo system determines whether the micro-location tag is repeatedly used within a short period of time, and if the application repeatedly receives the micro-location tag within that time , Return a null value to the mobile device (step 106), if the application does not repeatedly receive the micro-location tag within this time, the servo system matches or schedules the plurality of advertisements based on the micro-location tag (step 104) ); At step 105, the servo system determines that if the application has received the plurality of advertisements, it returns a null value to the mobile device (step 106). If the application has not received the plurality of advertisements, the servo system stores the Retrieval record of the plurality of advertisements (step 107), then the application receives the plurality of advertisements of the plurality of advertisers from the server system ( Step 108). With the above method, the application can be prevented from repeatedly receiving the same advertisement within a time.

In many embodiments of the present invention, the mobile communication device 2 may be a wireless communication electronic device of a smartphone or a tablet computer of a mobile user; a media device (Beacon device / device) may be installed on a bus, a bus stop, Public places such as MRT carriages, MRT platforms or airports.

In an embodiment of the present invention, the signal packet sent by the media device Contains a miniature positioning tag. Multiple media devices installed on buses and bus stop plates on the same bus route have associated micro positioning tags, so that the servo system or agent platform can dispatch the same advertising content to mobile users on the same bus route. The MRT carriages on the same MRT route and multiple media devices installed on the MRT platform have associated micro positioning tags, so that the servo system can dispatch the same advertising content to mobile users on the same MRT route. The invention includes a method for mobile advertisement promotion, which can provide a mobile advertisement promotion interface, so that application developers can embed applications, so that both media devices and applications can schedule multiple advertisements from multiple advertisers. Content, and the media device is installed in the overlapping position of different routes, and is equipped with a satellite positioning module and transmits satellite positioning information to the servo system, for example: a bus booth with multiple bus routes, or the MRT Red Line and Blue Line crossing MRT platform.

It can be known from the above embodiments that the present invention can provide a mobile advertising push interface, so that mobile phone software or applications on the market can combine micro-targeting and advertising push functions into existing applications in a simple and fast manner. , Which further enables the application to obtain ads from multiple advertisers to provide diverse and unique ads to mobile users, so that mobile users will not ignore ads because they have already viewed them, thereby increasing advertiser revenue. Advertisers can also determine where ads appear in apps based on their budget, giving advertisers a variety of options. In addition, through the method provided by the present invention, the micro positioning device and the advertisements of multiple advertisers can be efficiently and uniformly managed, and the time and labor cost of managing the micro positioning device can be reduced.

So far, the preferred embodiment of the present invention has been described by the above description and drawings. All features disclosed in this specification may be related to other In combination of methods, each feature disclosed in this specification may be selectively replaced with the same, equal, or similar purpose feature. Therefore, all features disclosed in this specification are equal or An example of similar characteristics.

After explaining the preferred embodiment of the present invention in detail, those skilled in the art can clearly understand that various changes and modifications can be made without departing from the scope and spirit of the patent application described below, which are all included in the patent scope of the present invention. In addition, the present invention is not limited to the implementations of the examples in the description.

Claims (9)

A method for pushing mobile advertisements, comprising: providing a mobile advertisement pushing interface with an application program embedded on a mobile device, so that the application program performs the following steps: the mobile device receives a media device sent from a location The mobile device further transmits the micro positioning label and an identification code corresponding to the mobile device to a servo system after the micro positioning label of the mobile device; when the mobile device is moved to another location, the mobile device is installed in the other location. And another media device, sending another micro positioning tag to the mobile device, the other micro positioning tag and the micro positioning tag are related, and the mobile device will receive the other micro positioning tag. The positioning tag and the identification code corresponding to the mobile device are transmitted to the servo system; the servo system judges that the media device and the other micro positioning tag are related to the other micro positioning tag based on the correlation A media device ’s positional relationship is overlapping; and the mobile device receives a plurality of advertisers ’plurality of advertisers from the servo system Report, wherein the servo system overlaps according to the micro positioning tag, the relationship between the other micro positioning tag, the position relationship of the media device and the other media device, the identification code, and the number of advertisements. At least one of the broadcasting conditions to determine a broadcasting setting of one of the plurality of advertisements. The method for pushing mobile advertisements as described in the first patent application scope, wherein the servo system further pushes one or more of the plurality of advertisements to the media device. The method for pushing mobile advertisements as described in item 1 of the scope of the patent application, wherein the pushing conditions include an advertisement display period and the number of advertisement displays set by the plurality of advertisers. The method for mobile advertisement promotion as described in the first scope of the patent application, wherein the steps performed by the application further include: if the application repeatedly receives the micro positioning tag and the another micro positioning within a time Tag, the servo system returns a null value to the mobile advertising push interface; if the application does not repeatedly receive the micro positioning tag and the other micro positioning tag within this time, the servo system A micro positioning tag matches or schedules the plurality of advertisements; if the application has received the plurality of advertisements, the server system returns a null value to the mobile advertising push interface; if the application has not received the plurality of advertisements Advertisements, the servo system stores the retrieval records of the plurality of advertisements, and the mobile advertisement push interface receives one or more of the plurality of advertisements promoted by the servo system; wherein the application program does not repeat within the time Receive the same ad. The method for pushing mobile advertisements as described in the first scope of the patent application, wherein the steps performed by the application further include: the application receives a service from the servo system, and the service includes images, games, or news. The method for mobile advertisement promotion as described in the first or second scope of the patent application, wherein the servo system is connected to a service database, the service database stores the micro positioning tag, the other micro positioning tag, and the According to the identification code of the mobile device, the server system connects a mobile user database with a media advertisement database, the mobile user database stores data of a plurality of mobile users, and the media advertisement database stores a plurality of advertisements, the plurality of One of the ads is pushed to the mobile device based on the mobile user profile. The method for promoting mobile advertisements as described in item 1 or 2 of the scope of patent application, wherein the servo system further records the advertisements played by the mobile device or the media device to produce the advertisements corresponding to the plurality of advertisements. Payment records. The method for mobile advertisement promotion as described in the first item of the patent application scope, wherein the media device includes a satellite positioning module and is configured on a movable vehicle, and transmits satellite positioning information to the servo system. The method for pushing mobile advertisements as described in item 1 of the patent application scope, wherein the servo system pushes one or more of the plurality of advertisements to the media device, and the servo system manages that the media device includes a device name 、 Setting of device number and micro positioning label.