CN106779794A - Method for pushing mobile advertisement - Google Patents
Method for pushing mobile advertisement Download PDFInfo
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- CN106779794A CN106779794A CN201610812315.5A CN201610812315A CN106779794A CN 106779794 A CN106779794 A CN 106779794A CN 201610812315 A CN201610812315 A CN 201610812315A CN 106779794 A CN106779794 A CN 106779794A
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- 238000000034 method Methods 0.000 title claims abstract description 33
- 238000004891 communication Methods 0.000 description 40
- 238000007726 management method Methods 0.000 description 15
- 238000012545 processing Methods 0.000 description 13
- 230000002452 interceptive effect Effects 0.000 description 11
- 238000010586 diagram Methods 0.000 description 8
- 230000005540 biological transmission Effects 0.000 description 5
- 230000004048 modification Effects 0.000 description 5
- 238000012986 modification Methods 0.000 description 5
- XEEYBQQBJWHFJM-UHFFFAOYSA-N Iron Chemical compound [Fe] XEEYBQQBJWHFJM-UHFFFAOYSA-N 0.000 description 4
- 230000008859 change Effects 0.000 description 3
- 238000004458 analytical method Methods 0.000 description 2
- 230000001419 dependent effect Effects 0.000 description 2
- 230000008676 import Effects 0.000 description 2
- 230000003993 interaction Effects 0.000 description 2
- 229910052742 iron Inorganic materials 0.000 description 2
- 230000008520 organization Effects 0.000 description 2
- 241000256844 Apis mellifera Species 0.000 description 1
- 230000008901 benefit Effects 0.000 description 1
- 239000003795 chemical substances by application Substances 0.000 description 1
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- 230000000694 effects Effects 0.000 description 1
- 238000005516 engineering process Methods 0.000 description 1
- 238000010295 mobile communication Methods 0.000 description 1
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- 230000001737 promoting effect Effects 0.000 description 1
- 230000004083 survival effect Effects 0.000 description 1
Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0267—Wireless devices
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The invention provides a method for pushing mobile advertisements, which comprises the following steps: providing a mobile advertisement push interface embedded in an application program of a mobile device, so that the application program executes the following steps: a micro positioning tag received from at least one media device; transmitting the micro positioning tag and an identification code corresponding to the mobile device to a service system; and receiving a plurality of advertisements of a plurality of advertisers from the service system, wherein the service system determines a push setting of the plurality of advertisements according to at least one of the micro positioning tag, the identification code and a push condition related to the plurality of advertisements.
Description
Technical field
The present invention pushes away the method broadcast on moving advertising, especially with regard to the moving advertising used in different application
Push away and broadcast interface.
Background technology
With flourishing for moving communicating field, the application of mobile device by voice, word, picture to the 3G epoch,
Webpage, develops into the service such as the video stream in 4G epoch.Mobile subscriber using mobile device except being surfed the Net, it is also desirable to mobile device
More applications can be provided.
Miniature positioning (Beacon) is often used in be pushed away with advertisement with reference to mobile device and broadcasts recently.For example, micro-constant
Position device is placed near the particular commodity on market, when the common people are in shopping, if holding the shifting for installing application-specific
Dynamic device, then can immediately receive micropositioning device and push away the information broadcast, and then reach the effect for attracting common people's consumption.However,
The application on the market about miniature positioning is all directed to single application program development at present, and advertisement pushes away the business for broadcasting and belonging to single manufacturer
Product information；In the miniature positioning of existing combination and advertisement push away the application broadcast, and multiple gray advertisements cannot be integrated, and cannot
Miniature positioning will be combined easily and pushes away the technique transfers broadcast to other application programs with advertisement, cause application developer's needs to be directed to
Various different applications are customized.For different application it is customized it is usual need to spend more time and manpower, cause
The cost increase of application developers.Therefore, it is necessary to propose a kind of moving advertising recommending and broadcasting method in fact, make miniature positioning and advertisement
Push away the application broadcast conveniently and efficiently can realize in multiple different applications.
The content of the invention
In view of this, present invention proposition is a kind of pushes away the method broadcast for moving advertising, miniature positioning is pushed away what is broadcast with advertisement
Using that conveniently and efficiently can be realized in multiple different applications, the development cost of application program is reduced.
It can be a SDK that the moving advertising that moving advertising recommending and broadcasting method of the present invention is provided is pushed away and broadcasts interface
(Software development kit, SDK), it is possible to provide application developer import miniature positioning pushed away with advertisement broadcast should
With.Application developer can push away moving advertising to be broadcast the procedure code of interface SDK and imports in application program, and sets ad-request
The limitation of number of times and advertising message rule.
One embodiment of the invention pushes away the method broadcast for moving advertising there is provided a kind of, comprising：One moving advertising is provided
Push away and broadcast the application program that interface is embedded in a mobile device so that the application program performs following steps：From an at least matchmaker
Body device receives a miniature positioning label；Transmit the miniature positioning label and to should mobile device an identification code a to service
System；And multiple gray multiple advertisements are received from the service system, wherein the service system is according to the miniature positioning mark
Sign, the one at least within of the identification code and the broadcasting condition on the plurality of advertisement to be to determine that the one of the plurality of advertisement pushes away and broadcasts
Setting.
Based on foregoing invention conception, further include the step of the application program is performed in one embodiment of the invention：If
The application program is repeated to receive the label of the miniature positioning within the time, and service system passback null value to moving advertising is pushed away
Broadcast interface；If the application program does not repeat to receive the label of the miniature positioning within the time, the service system is miniature according to this
The plurality of advertisement is planned in the label pairing of positioning；If the application program had received the plurality of advertisement, service system passback
Null value is pushed away to the moving advertising and broadcasts interface；If the application program did not received the plurality of advertisement, service system storage is the plurality of
Record is taken in advertisement, and the moving advertising is pushed away to be broadcast interface and receive the one or more that the service system pushes away the plurality of advertisement broadcast；Its
In, the application program does not repeat to receive same advertisement within the time.
Moving advertising of the invention pushes away the method broadcast and can provide a moving advertising and push away broadcasts interface, allows cell phone software on the market
Or miniature positioning and advertisement all can be pushed away multicast function and be incorporated into existing application program by application program in easily and rapidly mode
In, application program is obtained multiple gray advertisements, to provide polynary and unduplicated advertisement to mobile subscriber,
Allow the mobile subscriber will not to ignore advertisement because browsed, and then increase gray income.Advertiser determines also dependent on budget
Determine display location of the advertisement in application program, allow advertiser to have diversified selection.Additionally, by proposed by the invention
Method, can efficiently be managed collectively micropositioning device and multiple gray advertisements, reduce management micropositioning device
Time and human cost.
Hereinafter thin feature of the invention and advantage are described in detail in embodiments, those skilled in the art are not taking off
In the spirit and scope of the present invention, the equivalent modifications carried out according to this case or change are both contained in the scope of the claims of the invention
In.
Brief description of the drawings
Fig. 1 is the schematic diagram of the moving advertising push system of an embodiment.
Fig. 2 is the Organization Chart of moving advertising push system in an embodiment.
Fig. 3 is the schematic diagram of service system management media apparatus in an embodiment.
Fig. 4 is the schematic diagram of service system setting media apparatus in an embodiment.
Fig. 5 is the schematic diagram of service system management ad content in an embodiment.
Fig. 6 is the flow chart of moving advertising recommending and broadcasting method in an embodiment.
Fig. 7 is that application program receives moving advertising and pushes away the flow chart broadcast in an embodiment.
Drawing reference numeral：
1 mobile subscriber
2 mobile devices
3 media apparatus
4 world-wide webs
5 service systems
6 commodity
21 displays
22 application programs
23 moving advertisings are pushed away broadcasts interface
24 short range communication modules
25 longer range communications modules
35 satellite positioning modules
38 longer range communications modules
39 short range communication modules
51 accounting management modules
52 event processing modules
53 content delivery modules
54 movement interactive modules
55 media send module
56 service databases
57 media advertisement databases
58 mobile subscriber databases
60 webpages
61 moving advertisings set
62 Beacon equipment controles
63 ad content managements
64 advertisements are pushed away broadcasts record
65 newly-increased Beacon equipment
66 fields
67 fields
68 modifications
69 remove
70 fields
71 newly-increased advertisements
72 fields
73 fields
74 modifications
75 remove
The short range communication module of 80 media apparatus communicates with the short range communication module of mobile device
81 according to received signal in the display display information of mobile device
82 application programs send a request to the event processing module of service system
83 service systems receive parameter and request and the pairing service according to this that application program is uploaded with media apparatus
84 are sent to application program by corresponding content is serviced
85 play foregoing corresponding content in application program
100 application programs
101 receive miniature positioning label from media apparatus
The identification code of the 102 miniature positioning labels of transmission and correspondence mobile device is to service system
103 service systems judge whether miniature positioning label is repeatedly taken in the short time
Multiple advertisements are matched or planned to 104 service systems according to miniature positioning label
105 service systems judge whether application program took multiple advertisements
106 service systems return null value
What 107 service systems stored the plurality of advertisement takes record
108 self service systems receive multiple gray multiple advertisements
Specific embodiment
Below with respect to specific embodiment of the invention and with reference to schema description, below in more complete description this paper targets
Hold, these survival rates part of the invention, and it illustrates specific illustrative embodiment by describing mode.So
And, target content can be embodied as a variety of forms, as such, it is contemplated that or the target content of opinion should be interpreted that and be not limited to this
Any illustrative embodiment that text is proposed；Illustrative embodiment is merely provided as purposes of discussion.Similarly, present invention meaning
Refer to the reasonable broad range of the target content that institute covers or advocates；Including it be now software, dress that such as target content can have
Put, method or system.Therefore, following detailed description is not to the limitation of advocated category.
In subsequent detailed description, propose many specific details using embodiment to provide present invention relevant one complete
Whole understanding.But for various equivalent modifications, it is evident that the present invention can in the case where not possessing these details implementation.At it
In his situation, it is known that method, program, system, component and/or circuit described by relative high-order mode, just not state carefully, to keep away
Exempt to cause unnecessary interference to the conception of present invention.
Fig. 1 is referred to, Fig. 1 is the schematic diagram of the moving advertising push system of an embodiment, wherein the interactive system of moving advertising
System includes mobile subscriber 1, mobile device 2, media apparatus 3, world-wide web 4, service system 5, commodity 6.
As shown in the illustrated embodiment of fig. 1, when mobile subscriber 1 hold mobile device 2 by market certain commodity 6 when, will receive
The signal of the miniature positioning of media apparatus 3.If an application program there is moving advertising of the invention to push away broadcast Jie in mobile device 2
Face, then the application program identification code of the miniature positioning label in signal and mobile device 2 can be sent to service system 5, then
Interior perhaps advertisement (promotional advertisement or other favor informations) is received from service system 5 by world-wide web 4, also can be with service system
5 carry out interaction.
The interior perhaps advertisement correspondence multiple advertiser that service system 5 is provided, the interior perhaps advertisement that mobile device 2 is received
The display location in the application program can be determined according to the label of miniature positioning, the interior perhaps advertisement also can be according to correspondence advertiser
The location advertising of purchase shows in the application.For example, if the major function of application program is to share life information, its
The primary catalog of middle application program can be categorized further, as food, clothing, live, OK；If on commodity 6 being the article of food type, service
Shown in label transmission advertisement to the classification " food " then according to miniature positioning of system 5；If additionally, the location advertising of advertiser's purchase
Be " food ", then advertisement will classification " food " subdirectory in display location；If advertiser wishes to increase product exposure rate, can
The display location of primary catalog is bought with expense higher, its advertisement will be displayed in primary catalog, with classification food, clothing, firmly,
Row Concurrent Display.
In different embodiments of the invention, media apparatus 3 can include satellite positioning module and configure moveable one
On the vehicles, such as bus or subway, and satellite positioning information to service system 5 is transmitted, service system 5 can further according to matchmaker
The position of body device 3 provides associated advertisement.For example, if being tourist attractions near the position of media apparatus 3, play
The advertisement of GT grand touring；If being night market near the position of media apparatus 3, the advertisement of foodstuff is played.
Please continue to refer to Fig. 2, Fig. 2 is the Organization Chart of moving advertising push system in an embodiment, wherein further including
The detailed architecture of mobile device 2, media apparatus 3 and service system 5.In mobile device 2 including at least display 21, with movement
Advertisement pushes away application program 22, short range communication module 24 and the longer range communications module 25 for broadcasting interface 23.Comprised at least in media apparatus 3
Satellite positioning module 35, longer range communications module 38 and short range communication module 39.Accounting management module is comprised at least in service system 5
51st, event processing module 52, content delivery module 53, mobile interactive module 54 send module 55 with media.
In the embodiment of fig. 2, display 21 is used to show the interior perhaps advertisement that application program 22 is presented；Junction service
Row information can be entered between module 24 and short range communication module 39 to exchange or one-way transmission；Longer range communications module 25 and the mutual dynamic model of movement
The link communication of block 54, to receive the parameter that application program 22 is uploaded；Media send module 55 and the line of longer range communications module 38
Communication；Satellite positioning module 35 can obtain the satellite positioning information of media apparatus 3 and be sent to service system 5.
Media apparatus 3 can install at the cinema, market, super business, airport, bus, subway or it is any can provide advertisement to
The common people, the occasion of mobile subscriber.In an embodiment of the present invention, when the signal that mobile device 2 enters short range communication module 39 is sent out
When sending scope, short range communication module 24 can receive the signal that short range communication module 39 sends.If short range communication module 24 with it is short
Journey communication module 39 is reached an agreement on for miniature positioning and communicating, then mobile device 2 will receive miniature positioning label.
Satellite positioning information can be uploaded to event processing module 52 by media apparatus 3, and event processing module 52 is respectively from shifting
Dynamic interactive module 54 and media send module 55 to receive parameter that application program 22 uploaded with media apparatus 3 and request and according to this
Pairing one is serviced, the service that content delivery module 53 is matched according to event processing module 52, by corresponding content by mobile mutual
Dynamic model block 54 or media send module 55 to be sent to application program 22 or media apparatus 3, and play foregoing correspondence in display 21
The advertisement of content or image information.Wherein, the parameter that application program 22 is uploaded is connect comprising mobile device 2 from media apparatus 3
The miniature positioning label of receipts and the identification code of corresponding mobile device 2.Additionally, the service can be comprising image, game or news.
Service system 5 further includes accounting management module 51, connects content delivery module 53, and accounting management module 51 is remembered
The advertisement that record application program 22 or media apparatus 3 are played, asks money to record, book keeping operation pipe with to the corresponding advertiser's output of each advertisement
Reason module 51 also record and the interactive application program 22 of media apparatus 3 acquired in the service and bonus points, with to carrying
Money record is asked for advertiser's output of the service and feedback bonus point is to mobile subscriber.
Short range communication module 24 shown in Fig. 2,39 can for Wi-Fi, near-field communication (Near Field Communication,
NFC), one of the short-range communication such as miniature positioning (Beacon) or group honeybee (ZigBee) agreement, but mobile device 2 and media apparatus
3 are not limited to one of which short range communication module, the short range communication module also can simultaneously with two kinds or more.Longer range communications mould
Block 25,38 can be one of the telecommunication such as 2G, 3G, 4G, LTE, WiMAX or second too network agreement, but mobile device 2 and media
Device 3 is not limited to a kind of longer range communications module, the longer range communications module also can simultaneously with two kinds or more.
Additionally, the event processing module 52 of Fig. 2 also may be connected to a service database 56, service database storage application
The parameter that program 22 is uploaded with media apparatus 3 and the service corresponding to request, content delivery module 53 can also connect movement use
The media advertisement database 57 of user data storehouse 58 and, mobile subscriber database 58 stores the data of multiple mobile subscribers, and media are wide
Accuse database 57 and store multiple gray multiple advertisements and the broadcasting condition on the plurality of advertisement.
In an embodiment of Fig. 2, mobile device 2 is provided with application program 22, and application program 22 has movement wide
Announcement is pushed away broadcasts interface 23, after short range communication module 24 can receive and parse through the signal that short range communication module 39 sends, application program 22
The identification code of miniature positioning label and the corresponding mobile device 2 in signal is transmitted to moving mutual dynamic model by longer range communications module 25
The parameter that mobile device 2 is uploaded is reached event processing module 52 by block 54, mobile interactive module 54.Media advertisement database 57 is then
The multiple gray multiple advertisements of storage and the broadcasting condition on the plurality of advertisement.Event processing module 52 is according to service number
According to the parameter that the content analysis of storehouse 56 is uploaded, and according to the one at least within of the broadcasting condition determining the one of the plurality of advertisement
Push away and broadcast setting, event processing module 52 pushes away this to be broadcast setting and reach content delivery module 53, and content delivery module 53 is according to analysis
Result search advertisements project and record the interaction of mobile device 2 in media advertisement database 57 and mobile subscriber database 58
Advertising items or content are reached mobile interactive module 54 by information, content delivery module 53, move interactive module 54 by advertisement
Mesh or content recommending and broadcasting complete advertisement charging to application program 22 after the information of the reception content delivery module 53 of accounting management module 51
Record.
In fig. 2, content delivery module 53 can send module 55 to push away the one or more of the plurality of advertisement and broadcast by media
To media apparatus 3.Broadcasting condition can be comprising being intended to push away the miniature positioning label broadcast set by multiple advertisers, and service system 5 can match somebody with somebody
The miniature positioning label uploaded to mobile device 2 is intended to push away the miniature positioning label broadcast with set by multiple advertisers, with certainly
Surely to push away and which advertisement to application program 22 broadcast.Broadcasting condition can also include multiple advertisers' settings advertisement show during with it is wide
Accuse display number of times.
In fig. 2, foregoing broadcasting condition can include wanting in which position of application program 22 set by multiple advertisers
Display advertisement, push away broadcast setting determine can the advertisement according to set by multiple advertisers be intended in the display location of application program 22, certainly
The advertisement of fixed multiple is in the display location of application program 22.Push away this that broadcast that the decision of setting can also be uploaded according to mobile device 2 micro-
Type positions label, determines multiple advertisements in the display location of application program 22.
Please refer to the schematic diagram that Fig. 3 and Fig. 4, Fig. 3 are service system management media apparatus in an embodiment, Fig. 4 is
Service system sets the schematic diagram of media apparatus in one embodiment.
In an embodiment of the present invention, service system can manage the setting of media apparatus and advertisement, and media apparatus can be
Miniature positioning (Beacon) equipment.In Fig. 3, webpage 60 is an interface of the management micropositioning device of service system 5 and advertisement；Column
Position 61 is to push away the moving advertising setting for broadcasting record 64 with advertisement comprising Beacon equipment controles 62, ad content management 63.Work as clothes
During the option of business system operator selection Beacon equipment controles 62, right occurs the option of newly-increased Beacon equipment 65, together
When the Beacon equipment that presently, there are, such as field 66, field 67 also occurs.And manager can be to presently, there are
Beacon equipment modify 68 or remove 69.If the option of manager's selection modification 68, there is the interface of field 70 for pipe
Reason person change Beacon equipment setting, including device name, the label (UUID, MAJOR, MINOR) of miniature positioning or
The parameters such as device numbering.
Further referring to Fig. 5, Fig. 5 is the schematic diagram of service system management ad content in an embodiment.
In an embodiment of the present invention, service system can manage ad content.When in service system manager selection advertisement
When holding the option of management 63, right occurs the option of newly-increased advertisement 71, while the ad content that presently, there are, example also occurs
Such as field 72, field 73.And manager can modify to the ad content that presently, there are and 74 or remove 75.Manager can set
Determine advertisement numbering, time started, end time, transmission equipment, advertisement sum and volume residual etc..Wherein advertisement numbering can be by managing
Reason person's sets itself can by system produce one group of untapped numbering, time started and end time for advertisement publishing time,
Transmission equipment is equipment (can be mobile device or media apparatus), the advertisement sum of wanted advertisement-printing for advertiser's setting is wide
It is the residue degree that advertisement shows to accuse display number of times, volume residual.
Fig. 6 is referred to, Fig. 6 is the flow chart of moving advertising recommending and broadcasting method in an embodiment.
In step 80, the short range communication module of media apparatus communicates with the short range communication module of mobile device, implements herein
Example medium or short range communication module is miniature positioning and communicating agreement (Beacon), and the wherein mobile device is included to be pushed away with moving advertising and broadcast
One application program of interface.In step 81, short range communication module received signal of the application program according to the mobile device
In the display display information of the mobile device；In step 82, the application program sends a request to an event of a service system
Processing module, the service system is by a longer range communications module link communication for moving interactive module and the mobile device and leads to
Cross the longer range communications module link communication that a media send module and the media apparatus；In step 83, the event processing module point
Not from the movement interactive module and the media send module receive parameter that the application program uploaded with the media apparatus with please
Ask and match a service according to this；In the service that step 84, a content delivery module are matched according to the event processing module, will be right
Content is answered to be sent to the application program by the movement interactive module；In step 85, foregoing corresponding content is played in application program.
Refer to Fig. 7, Fig. 7 is that application program receives moving advertising and pushes away the flow chart broadcast in an embodiment.
In step 100, mobile device performs an application program, and the application program is embedded in a moving advertising and pushes away and broadcasts Jie
Face；In step 101, mobile device receives the label of miniature positioning from periphery media apparatus；In step 102, the application program is passed
Send miniature positioning label and to should mobile device an identification code to service system；In step 103, service system judges
Whether the label of miniature positioning is repeatedly taken in the short time, if the application program repeats to receive the miniature positioning within the time
Label, passback null value to the mobile device (step 106), if the application program does not repeat to receive the micro-constant within the time
The plurality of advertisement (step 104) is matched or planned to the label of position, service system according to the label of the miniature positioning；In step 105,
If service system judges that the application program had received the plurality of advertisement, passback null value is to the mobile device (step 106), if being somebody's turn to do
Application program did not received the plurality of advertisement, and what service system stored the plurality of advertisement takes record (step 107), next this
Application program self service system receives multiple gray multiple advertisements (step 108).By the above method, this can be made to apply journey
Sequence does not repeat to receive same advertisement within the time.
In numerous embodiments of the invention, the mobile communications device 2 can be that a smart mobile phone of mobile subscriber or one are flat
The electronic equipment of plate computer；Media apparatus (Beacon equipment/device) can be arranged on bus on, bus stop board,
The public arenas such as iron compartment, subway railway platform or airport.
In a kind of embodiment of the invention, the signal transmitted by media apparatus includes a miniature positioning label.In same public affairs
The bus of bus or train route line has related miniature positioning label with multiple media apparatus that bus stop board is installed, so that service system
Or agent platform can send identical ad content to the mobile subscriber on same bus route.On the ground of same underground route
Iron compartment has related miniature positioning label with multiple media apparatus that subway railway platform is installed, so that service system can be right
Mobile subscriber on same underground route sends identical ad content.The present invention pushes away the side broadcast for moving advertising comprising a kind of
Method, it is possible to provide moving advertising is pushed away broadcasts interface, allows Application developer to be embedded in application program, makes media apparatus and application program
Can all plan to play multiple gray multiple ad contents, and media apparatus are arranged on the position that different routes is overlapped,
And configure satellite positioning module and transmit satellite positioning information to service system, for example：Bus booth with multiple bus routes,
Or the subway railway platform that subway red line intersects with blue line.
From above-described embodiment, the present invention can provide a moving advertising and push away and broadcast interface, allow cell phone software on the market or
Miniature positioning and advertisement all can be pushed away multicast function and be incorporated into existing application program by application program in easily and rapidly mode,
Application program is obtained multiple gray advertisements, to provide polynary and unduplicated advertisement to mobile subscriber, allow
Mobile subscriber will not ignore advertisement because browsed, and then increase gray income.Advertiser determines also dependent on budget
Display location of the advertisement in application program, allows advertiser to have diversified selection.Additionally, by side proposed by the invention
Method, can efficiently be managed collectively micropositioning device and multiple gray advertisements, reduce management micropositioning device when
Between and human cost.
So far, presently preferred embodiments of the present invention, is illustrated via described above and schema.Institute in this manual
The all features for disclosing may all be combined with other method, what each feature disclosed in this specification may be selective
Replaced with identical, equal or similar purpose feature, therefore, in addition to especially significant feature, all of this specification institute
The feature of exposure is only an example in equal or similar features.
After presently preferred embodiments of the present invention is described in detail, being familiar with this skilled worker can be apparent from, and not take off
Various change can be carried out under following claims with spirit and is changed, be both contained in the scope of the claims of the invention, and
The present invention is also not only restricted to the implementation method of illustrated embodiment in specification.
Claims (12)
1. a kind of moving advertising pushes away the method broadcast, it is characterised in that include：
One moving advertising be provided push away and broadcast the application program that interface is embedded in a mobile device so that the application program perform with
Lower step：
A miniature positioning label is received from an at least media apparatus；
Transmit the miniature positioning label and to should mobile device an identification code a to service system；And
Receive multiple gray multiple advertisements from the service system, wherein the service system according to the miniature positioning label, should
The one at least within of identification code and the broadcasting condition on the plurality of advertisement is determining that the one of the plurality of advertisement pushes away and broadcasts setting.
2. moving advertising as claimed in claim 1 pushes away the method broadcast, it is characterised in that the service system further will be the plurality of
The one or more of advertisement is pushed away and casts to the media apparatus.
3. moving advertising as claimed in claim 1 pushes away the method broadcast, it is characterised in that the broadcasting condition includes the plurality of advertisement
It is intended to push away the miniature positioning label broadcast, foregoing being somebody's turn to do according to miniature positioning label, the identification code and the broadcasting condition set by business
At least within one with determine the plurality of advertisement this push away and broadcast setting comprising matching the miniature positioning that the mobile device is uploaded
Label be intended to push away the miniature positioning label broadcast set by the plurality of advertiser, pushed away with the one or more for determining the plurality of advertisement and cast to
The mobile device.
4. moving advertising as claimed in claim 1 pushes away the method broadcast, it is characterised in that the broadcasting condition includes the plurality of advertisement
Advertisement set by business is intended in the display location of the application program, it is foregoing according to the miniature positioning label, the identification code and this push away and broadcast
Condition this at least within one with determine the plurality of advertisement this push away broadcast setting include it is wide according to set by the plurality of advertiser
Announcement is intended to be determined in the display location of the application program one or more of the plurality of advertisement in the display location of the application program.
5. moving advertising as claimed in claim 1 pushes away the method broadcast, it is characterised in that it is foregoing according to the miniature positioning label,
The identification code and the broadcasting condition this at least within one with determine the plurality of advertisement this push away and broadcast setting and include according to the shifting
The miniature positioning label that dynamic device is uploaded, determines the one or more of the plurality of advertisement in the display location of the application program.
6. moving advertising as claimed in claim 1 pushes away the method broadcast, it is characterised in that the broadcasting condition includes the plurality of advertisement
The advertisement of business's setting shows number of times during showing with advertisement.
7. moving advertising as claimed in claim 1 pushes away the method broadcast, it is characterised in that the step of application program is performed enters one
Step is included：
If the application program repeats to receive the label of the miniature positioning within the time, the service system returns null value to the movement
Advertisement is pushed away broadcasts interface；
If the application program does not repeat to receive the label of the miniature positioning within the time, the service system is according to the miniature positioning
Label pairing or plan the plurality of advertisement；
If the application program had received the plurality of advertisement, service system passback null value is pushed away to the moving advertising broadcasts interface；
If the application program did not received the plurality of advertisement, what the service system stored the plurality of advertisement takes record, the movement
Advertisement is pushed away to be broadcast interface and receives the one or more that the service system pushes away the plurality of advertisement broadcast；
Wherein, the application program does not repeat to receive same advertisement within the time.
8. moving advertising as claimed in claim 1 pushes away the method broadcast, it is characterised in that the step of application program is performed enters one
Step is included：
The application program receives one and services from the service system, and the services package is containing image, game or news.
9. moving advertising as claimed in claim 1 or 2 pushes away the method broadcast, it is characterised in that service system connection one is serviced
Database, the service database store the miniature positioning label and to should mobile device the identification code, the service system
System connection one mobile subscriber database and a media advertisement database, the number of the multiple mobile subscribers of mobile subscriber database storage
According to the multiple advertisements of, media advertisement database storage, one of the plurality of advertisement is pushed away according to the plurality of mobile user data and casts to this
Mobile device.
10. moving advertising as claimed in claim 1 or 2 pushes away the method broadcast, it is characterised in that the service system is further recorded
The advertisement that the mobile device or the media apparatus are played, asks money to record with to the corresponding advertiser's output of the plurality of advertisement.
11. moving advertisings as claimed in claim 1 push away the method broadcast, it is characterised in that the media apparatus include satellite fix
Module and the moveable vehicles are configured at, and transmit satellite positioning information to the service system.
12. moving advertisings as claimed in claim 1 push away the method broadcast, it is characterised in that the service system push away broadcast it is the plurality of wide
Report to one or more to the media apparatus, and the service system manage the media apparatus comprising device name, device numbering with it is micro-
The setting of the label of type positioning.
Applications Claiming Priority (4)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| TW104138443 | 2015-11-20 | ||
| TW104138443 | 2015-11-20 | ||
| TW105115690A TW201719530A (en) | 2015-11-20 | 2016-05-20 | Method of managing mobile advertisement push notification and servo-system comprising a mobile interactive module, a media advertising database, an event processing module, and a content transmission module |
| TW105115690 | 2016-05-20 |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN106779794A true CN106779794A (en) | 2017-05-31 |
Family
ID=58972289
Family Applications (2)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610812344.1A Withdrawn CN106779795A (en) | 2015-11-20 | 2016-09-09 | Method and service system for managing mobile advertisement push |
| CN201610812315.5A Withdrawn CN106779794A (en) | 2015-11-20 | 2016-09-09 | Method for pushing mobile advertisement |
Family Applications Before (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610812344.1A Withdrawn CN106779795A (en) | 2015-11-20 | 2016-09-09 | Method and service system for managing mobile advertisement push |
Country Status (1)
| Country | Link |
|---|---|
| CN (2) | CN106779795A (en) |
Cited By (2)
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| CN109308624A (en) * | 2017-07-27 | 2019-02-05 | 英业达科技有限公司 | Interactive type advertisement method and its system |
| CN109509013A (en) * | 2018-08-14 | 2019-03-22 | 广东长宝信息科技股份有限公司 | A kind of mobile terminal device pushes away the method for broadcasting image information |
Families Citing this family (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109102312A (en) * | 2017-06-21 | 2018-12-28 | 华硕电脑股份有限公司 | Advertisement push system and its server and electronic device |
| TWI648692B (en) * | 2017-10-18 | 2019-01-21 | 曹建華 | Advertising playing method and system |
| CN108573404A (en) * | 2018-03-27 | 2018-09-25 | 联动优势电子商务有限公司 | A kind of method, terminal and server obtaining merchandise news |
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| Publication number | Publication date |
|---|---|
| CN106779795A (en) | 2017-05-31 |
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