TWI648692B - Advertising playing method and system - Google Patents

Abstract

An advertisement playing method is implemented by a server that separately connects an advertisement terminal and a plurality of mobile terminals through a communication network, and stores one advertisement terminal location information and multiple advertisement information, and includes: the server terminal is receiving multiple After the mobile terminal data, each mobile terminal data includes a mobile terminal location information and a browsing history of mobile terminal data. Based on the advertising terminal location information and the mobile terminal data, determine whether the mobile terminal has at least one target mobile terminal , Wherein the distance between each target mobile terminal and the advertising terminal is less than a preset distance; the server terminal obtains a pair of index values corresponding to the target advertising information according to the browsing history corresponding to each target mobile terminal, so that the advertising terminal The target advertisement information is displayed, wherein the target advertisement information is one of the advertisement information.

Description

Advertising playing method and system

The invention relates to an advertisement playing method, in particular to an advertisement playing method and a system thereof which dynamically adjust the playing content of an advertisement terminal.

With the advancement of science and technology and the continuous development of the media industry, the media has an increasingly greater impact on people's daily lives, which has promoted the rapid development of the media advertising industry. With the continuous development of the advertising industry, a variety of broadcast formats have been reproduced, such as TV advertisements, outdoor advertisements, Internet advertisements, etc .; various forms of advertisement play, especially advertisements displayed on electronic screens of advertisements. Traditionally, advertisements played by electronic screens of advertisements are often set up in fixed locations and can only be played back as originally set The advertising content of this kind of fixed and repeated playback is difficult to truly grasp the real potential consumer groups, and it is not possible to actively send advertising information to the real potential consumer groups, resulting in greatly reduced advertising effectiveness.

Therefore, for advertisers, how to effectively screen, match, and promote advertising information for users, so that all kinds of advertising information can be transmitted to appropriate users, and optimize the user's reception of advertisements. Experience, and thus improve the overall effectiveness of advertising, is still a problem to be solved.

Therefore, an object of the present invention is to provide an advertisement playing system that dynamically adjusts the content played on the advertisement end to effectively improve the effectiveness of advertisements.

Therefore, the advertisement playing method of the present invention is implemented by a server included in an advertisement playing system. The advertisement playing system further includes an advertisement terminal connected to the server through a communication network, and a plurality of connections are respectively connected through the communication network. The mobile end of the server, and a storage unit electrically connecting one of the server and the advertising end, wherein the server stores a pair of advertisement position information corresponding to the position of the advertising end, and the storage unit stores a plurality of Corresponding to a plurality of different types of advertisement information, the advertisement playing method includes a step (A) and a step (B).

The step (A) is through the server, after receiving multiple pieces of mobile data from the mobile terminals, each mobile terminal data includes a mobile terminal location information and a mobile terminal related to a browsing history of an advertisement Data to determine whether there is at least one target mobile terminal on the mobile terminal based on the advertising location information and the mobile terminal data, wherein the location corresponding to the mobile terminal location information of each target mobile terminal and the advertising location information The distance between the corresponding positions is less than a preset distance.

The step (B) is to use the server to obtain a target advertisement information or a target advertisement index value corresponding to the target advertisement information according to the browsing history corresponding to each target mobile terminal, and cause the advertisement terminal to display the target advertisement information. Target advertisement information, where the target advertisement information is one of the advertisement information.

Another object of the present invention is to provide an advertisement playing system which dynamically adjusts the playing content on the advertisement end to effectively improve the advertising effectiveness.

Therefore, the advertisement playing system of the present invention includes a server storing a pair of advertisement terminal location information corresponding to the location of the advertisement terminal, an advertisement terminal connected to the server terminal through a communication network, and a plurality of mobile terminals respectively connected to the server terminal through the communication network. And a storage unit electrically connecting one of the server and the advertisement and storing a plurality of advertisement information corresponding to a plurality of different advertisement types, respectively. Wherein, after receiving multiple pieces of mobile terminal data from the mobile terminals, the server terminal includes mobile terminal location information and mobile terminal data related to an advertisement browsing history after each mobile terminal data. Location information and the mobile data, to determine whether there is at least one target mobile in the mobiles, wherein the distance between the location corresponding to the mobile location information of each target mobile and the location corresponding to the advertisement location information Less than a preset distance, the server obtains a target advertisement information or a target advertisement index value corresponding to the target advertisement information according to the browsing history corresponding to each target mobile terminal, and causes the advertisement terminal to display the target advertisement information , Where the target advertisement information is one of the advertisement information.

The effect of the present invention lies in that: the server collects mobile terminal data corresponding to the at least one target mobile terminal located within the preset distance around the advertising terminal, and obtains according to the browsing history corresponding to each mobile terminal data. A target advertisement information or a target advertisement index value corresponding to the target advertisement information, and the advertisement terminal displays the target advertisement information, thereby dynamically adjusting the playback of the advertisement terminal according to the browsing history corresponding to each mobile terminal data Content to effectively increase advertising effectiveness.

Before the present invention is described in detail, it should be noted that in the following description, similar elements are represented by the same numbers.

Referring to FIG. 1, a first embodiment of an advertisement playing system 100 of the present invention includes a server 1, an advertisement 2 connected to the server 1 through a communication network 200, and a plurality of servers connected to the server through the communication network 200 respectively. 1 mobile terminal 3, and a storage unit 4.

The server 1 includes a server-side communication module 11 connected to the communication network 200, a server-side storage module 12, and a server-side electrically connected to the server-side communication module 11 and the server-side storage module 12. A processing module 13, the server-side storage module 12 stores a pair of advertisement-side location information corresponding to the location of the advertisement-side 2, an advertisement containing a plurality of different advertisement types and a plurality of advertisement index values respectively corresponding to a plurality of advertisement information A type index table, and a count value, where each advertisement type corresponds to an index advertisement index value, and the count value is initialized to zero.

The advertising terminal 2 includes an advertising terminal communication module 21 connected to the communication network 200, an advertising terminal display module 22, the storage unit 4, and an electrical terminal connected to the advertising terminal communication module 21 and the advertising terminal display module. Group 22, and the advertisement-side processing module 23 of the storage unit 4. The storage unit 4 stores the advertisement information corresponding to the advertisement types and the advertisement index values, respectively. Each of the advertisement information includes an advertisement link code and an advertisement data. In addition, the advertising terminal 2 can also be combined with the ordering system to form a platform with multiple functions, but it is not limited to this.

Each mobile terminal 3 includes a mobile communication module 31 connected to the communication network 200, a mobile positioning module 32, and an action electrically connecting the mobile communication module 31 and the mobile positioning module 32.端 处理 模型 33。 End processing module 33.

In the first embodiment, the implementation of the server 1 is, for example, a personal computer, a server, or a cloud host, but is not limited thereto. The implementation form of the advertisement terminal 2 is, for example, an advertisement electronic screen, but is not limited thereto. The implementation aspects of the mobile terminals 3 are, for example, a tablet computer, a notebook computer, a smart phone, or a personal computer, but not limited thereto. The implementation form of the storage unit 4 is, for example, a USB, an external hard disk, or a general hard disk, but is not limited thereto.

The first embodiment of the advertisement playing system 100 of the present invention executes an advertisement playing method. The advertisement playing method includes an advertisement playing program and an instant push message playing program.

Referring to FIG. 2, the advertisement playing program is used to play advertisements on the advertisement terminal 2 and includes a step 61, a step 62, a step 63, a step 64, a step 65, a step 66, and a step 67.

In step 61, each mobile processing module 31 obtains mobile location information through its mobile positioning module 32, and then includes a mobile record containing the mobile location information and a browsing history related to an advertisement. The data of the mobile terminal is transmitted to the server 1 through the mobile communication module 31. It is worth mentioning that the browsing history sent by each target mobile terminal is a small line of text files (cookies) related to the advertisement, but not limited to this.

In step 62, the server-side processing module 13 receives the mobile-side data from the mobile-ends through the server-side communication module 11 and determines the mobile-end data based on the advertisement-side location information and the mobile-side data. Whether the mobile terminal has at least one target mobile terminal, wherein the distance between the location corresponding to the mobile terminal location information of each target mobile terminal and the location corresponding to the advertisement terminal location information is less than a preset distance. When the server-side processing module 13 determines that the mobile terminal exists the at least one target mobile terminal, the flow proceeds to step 63; when the server-side processing module 13 determines that the mobile terminal does not exist the at least one target mobile terminal, The flow proceeds to step 66.

In step 63, the server-side processing module 13 obtains a target advertisement index value corresponding to a target advertisement information according to the browsing history corresponding to each target mobile terminal, and transmits a The playback request of the target advertisement index value is sent to the advertisement terminal 2, wherein the target advertisement information corresponding to the target advertisement index value is one of the advertisement information. It is worth noting that, in the first embodiment, the advertisement link code corresponding to each advertisement information includes a link path that can be connected to a web page, such as a QR code or a link URL. The web page can provide a Product descriptions related to the advertisement corresponding to the target advertisement information, but not limited thereto. A viewer who watches the advertisement corresponding to the target advertisement information through the advertisement display module 22, while watching the advertisement corresponding to the target advertisement information, if he is interested in the current advertisement content, he can input through his mobile terminal The advertisement link code corresponding to the target advertisement information is used to link to the webpage, so as to obtain a product introduction related to the advertisement corresponding to the target advertisement information. In addition, the advertisement link code corresponding to the target advertisement information may also include another linking path to another web page, which can provide different language versions of the advertisement of the target advertisement information, so that viewers in different languages Watch, or, the advertisement link code corresponding to the target advertisement information may also include another linking path that can be connected to the punch-in page of a social networking site, so that viewers can connect to the punch-in page through their mobile terminal to punch in Operation, and even, the advertisement link code corresponding to the target advertisement information can also include another linking path that can be connected to a shopping page related to the product corresponding to the advertisement corresponding to the target advertisement information, so that the viewer can directly pass through the The shopping page purchases the products of the advertisement corresponding to the target advertisement information.

Referring to FIG. 3, it is worth noting that, in the first embodiment, step 63 further includes a detailed process of a sub-step 631 and a sub-step 632.

In sub-step 631, the server-side processing module 13 marks the browsing history corresponding to each target mobile terminal as one of the advertisement types. In this embodiment, the browsing history corresponding to each target mobile terminal includes an advertisement name related to the advertisement, such as a BMW 6 series Gran Turismo car advertisement. The server-side processing module 13 can use a known natural language processing technology. , Mark the browsing history corresponding to one of the at least one target mobile terminal, that is, the "BMW 6 series Gran Turismo car advertisement" as a car advertisement type, but not limited thereto.

In sub-step 632, the server-side processing module 13 counts the number of browsing records corresponding to each advertisement type, and obtains corresponding correspondences from the advertisement index values according to the number of browsing records corresponding to each advertisement type. The target advertisement index value of the target advertisement information is transmitted to the advertisement terminal 2 via the server-side communication module 11. It is worth noting that, in the first embodiment, the server-side processing module 13 obtains an advertisement type corresponding to the most browsing history as a target advertisement type according to the number of browsing records corresponding to each advertisement type. , And obtain the target ad index corresponding to the target ad type according to the target ad type.

In step 64, after the advertisement-side processing module 23 receives the play request including the target advertisement index value through the advertisement-side communication module 21, the advertisement-side processing module 23 corresponds to the target advertisement index value. The target advertisement information is displayed on the advertisement-side display module 22.

In step 65, when the server-side processing module 13 receives a connection request from the target mobile terminal via the server-side communication module 11, and responds to the link request of the advertisement link code, the server-side processing module 13 changes the The count value is increased by one. It is worth mentioning that, in the first embodiment, the count value can be used as an important reference basis for the advertisers to refer to the advertising effectiveness of the advertising end.

In step 66, the server-side processing module 13 transmits a playback request including a preset advertisement index value corresponding to a preset advertisement information to the advertisement terminal 2 through the server-side communication module 11.

In step 67, after the advertisement-side processing module 23 receives the playback request including the preset advertisement index value via the advertisement-side communication module 21, the advertisement-side processing module 23 changes the preset advertisement index value. The corresponding default advertisement information is displayed in the advertisement display module 22, wherein the default advertisement information corresponding to the default advertisement index value is one of the advertisement information, and the default advertisement index value Is one of those advertising index values.

Referring to FIG. 4, the instant push message playing program is used to play the push message on the advertisement terminal 2 and includes a step 68 and a step 69.

In step 68, the server-side processing module 13 transmits a real-time push message to the advertising terminal 2 through the server-side communication module 11, wherein the real-time push message includes at least one of image information and text information. By. It is worth noting that, in the first embodiment, the instant broadcast message may be, for example, an instant news or an instant disaster information, but not limited thereto. However, when the advertisement terminal 2 is located at the disaster site, the instant broadcast message may also be, for example, escape information, but not limited to this.

In step 69, after the advertisement-side processing module 23 receives the real-time push message through the advertisement-side communication module 21, the advertisement-side processing module 23 displays the real-time push message on the advertisement-side display module. Group 22.

Referring to FIG. 5, a second embodiment of the advertisement playing system 100 according to the present invention, wherein the second embodiment is the same as the first embodiment will not be described in detail, and only the second embodiment and the first embodiment will be described below. The differences are explained.

The server 1 includes the server-side communication module 11 connected to the communication network 200, the storage unit 4, and the server-side processing module 13 electrically connected to the server-side communication module 11 and the storage unit 4. The storage unit 4 stores the advertisement-side location information corresponding to the location of the advertisement-side 2, the advertisement information corresponding to the advertisement types, and the count value, wherein the count value is initialized to zero.

The advertisement terminal 2 includes the advertisement terminal communication module 21, the advertisement terminal display module 22 connected to the communication network 200, and the advertisement electrically connected to the advertisement terminal communication module 21 and the advertisement terminal display module 22.端 处理 模 23。 End processing module 23.

In the second embodiment, the implementation of the server 1 is, for example, a personal computer, a server, or a cloud host, but is not limited thereto. The implementation form of the advertisement terminal 2 is, for example, an advertisement electronic screen, but is not limited thereto. The implementation of each mobile terminal 3 is, for example, a tablet computer, a notebook computer, a smart phone, or a personal computer, but is not limited thereto. The implementation form of the storage unit 4 is, for example, a USB, an external hard disk, or a general hard disk, but is not limited thereto.

The second embodiment of the advertisement playing system 100 of the present invention executes another advertisement playing method. The other advertisement playing method includes another advertisement playing program and another instant push message playing program.

Referring to FIG. 6, the other advertisement playing program is used for playing advertisements on the advertisement terminal 2 and includes a step 71, a step 72, a step 73, a step 74, a step 75, a step 76, and a step. 77. Where the other advertisement playing program is the same as the advertisement playing program, the details will not be repeated, and only the differences will be described below.

In step 73, the server-side processing module 13 obtains the target advertising information according to the browsing history corresponding to each target mobile terminal, and transmits the target advertising information to the advertising terminal 2 via the server-side communication module 11. The target advertisement information is one of the advertisement information.

Referring to FIG. 7, it is worth noting that, in the second embodiment, step 73 further includes a detailed process of a sub-step 731 and a sub-step 732. The sub-step 731 is the same as the sub-step 631, so it will not be described in detail, and only the sub-step 732 will be described below.

In sub-step 732, the server-side processing module 13 counts the number of browsing records corresponding to each advertisement type, and obtains the target from the advertisement information according to the number of browsing records corresponding to each advertisement type. Advertisement information, and the target advertisement information is transmitted to the advertisement terminal 2 through the server-side communication module 11. It is worth noting that in the second embodiment, the server-side processing module 13 obtains the advertisement type corresponding to the most browsing history as the target advertisement type according to the number of browsing records corresponding to each advertisement type. , And obtain the target advertisement information corresponding to the target ad type according to the target ad type.

In step 74, after the advertisement-side processing module 23 receives the target advertisement information via the advertisement-side communication module 21, the advertisement-side processing module 23 displays the target advertisement information on the advertisement-side display module 22. .

In step 76, the server-side processing module 13 transmits the preset advertisement information to the advertisement terminal 2 through the server-side communication module 11.

In step 77, the advertisement-side processing module 23 will display the preset advertisement information received via the advertisement-side communication module 21 on the advertisement-side display module 22, where the preset advertisement information is such One of the advertising information.

Referring to FIG. 8, the other real-time push message playing program is used to play the push message on the advertisement terminal 2 and includes a step 78 and a step 79. The other real-time push message playback program is the same as the real-time push message playback program, so it will not be described again.

In summary, according to the advertisement playing method and system of the present invention, the server 1 collects mobile terminal data corresponding to the at least one target mobile terminal that is located within the preset distance around the advertising terminal 2. The browsing history corresponding to the mobile terminal is marked as one of the different advertisement types, and then the number of browsing history corresponding to each advertisement type is counted, and according to the number of browsing history corresponding to each advertising type, since Obtain the target advertisement index value from the advertisement index value, or obtain the target advertisement information from the advertisement information, and make the advertisement terminal 2 display the target advertisement information, and then dynamically adjust the advertisement terminal 2 In addition, if the viewer is interested in the advertisement corresponding to the target advertisement information, the viewer can obtain various other related information through the advertisement link code corresponding to the target advertisement information. , And also provides the actual viewing effect of the advertisements placed by the advertiser through the count value stored on the server 1. Therefore, it can indeed achieve the purpose of the invention.

However, the above are only examples of the present invention. When the scope of implementation of the present invention cannot be limited by this, any simple equivalent changes and modifications made according to the scope of the patent application and the contents of the patent specification of the present invention are still Within the scope of the invention patent.

100‧‧‧ advertising playback system

200‧‧‧Communication Network

1‧‧‧ server

11‧‧‧Server Communication Module

12‧‧‧Server Storage Module

13‧‧‧Server-side processing module

2‧‧‧ Advertising

21‧‧‧Advertising Communication Module

22‧‧‧Ad Display Module

23‧‧‧Ad processing module

3‧‧‧ mobile

31‧‧‧Mobile communication module

32‧‧‧Mobile positioning module

33‧‧‧Mobile Processing Module

4‧‧‧Storage unit

61 ~ 69‧‧‧ steps

631、632‧‧‧ Substep

71 ~ 79‧‧‧step

731, 732‧‧‧‧ Sub-steps

Other features and effects of the present invention will be clearly presented in the embodiment with reference to the drawings, wherein: FIG. 1 is a block diagram illustrating a first embodiment of the advertisement playing system of the present invention; FIG. 2 is a flowchart Describes an advertisement playing program that executes an advertisement playing method in the first embodiment; FIG. 3 is a flowchart showing how the advertisement playing program obtains target advertisement information; FIG. 4 is a flowchart showing the first embodiment An instant push message playing program executing the advertisement playing method; FIG. 5 is a block diagram illustrating a second embodiment of the advertisement playing system of the present invention; FIG. 6 is a flowchart illustrating the second embodiment performing another FIG. 7 is a flowchart showing how the other advertisement playing program obtains the target advertisement information; and FIG. 8 is a flowchart showing the second embodiment executing the other advertisement Another instant broadcast message playback program of the playback method.

Claims (16)

An advertisement playing method is implemented by a server included in an advertisement playing system. The advertisement playing system further includes an advertisement terminal connected to the server through a communication network, and a plurality of advertisement terminals connected to the server through the communication network. A mobile terminal, and a storage unit electrically connecting one of the server and the advertising terminal, wherein the server stores a pair of advertisement location information corresponding to the location of the advertisement terminal, and the storage unit stores a plurality of corresponding ones For different types of advertisement information, the advertisement playing method includes the following steps: (A) After receiving multiple pieces of mobile terminal data from the mobile terminals through the server, each mobile terminal data includes a mobile terminal location information And mobile data related to a browsing history of an advertisement, and based on the advertisement location information and the mobile data, determine whether the mobile terminal has at least one target mobile terminal, and the mobile terminal location of each target mobile terminal The distance between the position corresponding to the information and the position corresponding to the position information of the advertisement is less than a preset distance; ( B-1) using the server to mark the browsing history corresponding to each target mobile terminal as one of the different advertising types; and (B-2) using the server to count each advertisement The number of browsing records corresponding to the type, and according to the number of browsing records corresponding to each advertisement type, the target advertisement information or the target advertisement index value is obtained, and the advertisement terminal displays the target advertisement information, wherein the target advertisement The information is one of such advertising information. The advertisement playing method according to claim 1, wherein, in step (B), the advertisement information includes an advertisement link code and an advertisement data, respectively. The advertisement playing method according to claim 2, wherein, in step (B), the advertisement link code corresponding to the target advertisement information includes a linking path that can be connected to a web page that can provide the target advertisement information. Advertising materials in different languages. The advertisement playing method according to claim 2, wherein in step (B), the advertisement link code corresponding to the target advertisement information includes a link path that can be connected to a web page, and the web page can provide a link related to the goal Product description of the advertising data corresponding to the advertising information. The advertisement playing method according to claim 2, wherein, in step (B), the advertisement link code corresponding to the target advertisement information includes a link path that can be connected to a punch-in page of a social networking site. According to the advertisement playing method described in claim 2, the server stores a count value, and after step (B), it also includes a step (C). When the server receives a target mobile terminal, it should respond to When a link request is made for an advertisement link code, the count value is increased by one by the server. The advertisement playing method as described in claim 1, further comprising the following steps: (D) sending a real-time push message to the advertisement side through the server, wherein the real-time push message includes image information, and text Information at least one of them. The advertisement playing method according to claim 1, wherein when the step (B) is to obtain the target advertisement index value corresponding to the target advertisement information, the server stores an advertisement type index table, and the advertisement type index table It includes multiple different advertisement types, and multiple advertisement index values corresponding to these advertisement types and corresponding to these advertisement information, respectively. An advertisement playback system includes: a server that stores a pair of advertisement terminal location information corresponding to the location of the advertisement terminal; an advertisement terminal that connects to the server terminal through a communication network; and a plurality of mobile terminals that respectively connect to the server through the communication network. A server end; a storage unit electrically connecting one of the server end and the advertisement end, and storing a plurality of pieces of advertisement information corresponding to a plurality of different advertisement types respectively; and wherein the server end receives a plurality of pieces of advertisement information from these After the mobile terminal data of the mobile terminal, each mobile terminal data includes a mobile terminal position information and a mobile terminal data related to a browsing history of an advertisement, and then determines such actions based on the advertising terminal position information and the mobile terminal data. Whether at least one target mobile terminal exists, wherein the distance between the location corresponding to the mobile terminal location information of each target mobile terminal and the location corresponding to the advertisement terminal location information is less than a preset distance, the server ends each target The browsing history corresponding to the mobile terminal is marked as one of the different advertisement types, and the server counts each advertisement type The number of corresponding browsing records, and according to the number of browsing records corresponding to each advertisement type, the target advertisement information or the target advertisement index value is obtained, and the advertisement terminal displays the target advertisement information, wherein the target advertisement information It is one of these advertisements. The advertisement playing system according to claim 9, wherein the advertisement information includes an advertisement link code and an advertisement data, respectively. The advertisement playback system according to claim 10, wherein the advertisement link code corresponding to the target advertisement information includes a link path that can be connected to a web page, which can provide various different language versions of the advertisement data of the target advertisement information . The advertisement playback system according to claim 10, wherein the advertisement link code corresponding to the target advertisement information includes a link path that can be connected to a web page, and the web page can provide an advertisement data corresponding to the target advertisement information. Product introduction. The advertisement playback system according to claim 10, wherein the advertisement link code corresponding to the target advertisement information includes a link path that can be connected to a punch-in page of a social networking site. The advertisement playback system according to claim 10, wherein the server stores a count value, and when the server receives a link request from the target mobile terminal and responds to the link request of the advertisement link code, the server uses the server , Increase the count value by one. The advertisement playback system according to claim 9, wherein the server sends a real-time push message to the advertisement terminal, wherein the real-time push message includes at least one of image information and text information. The advertisement playing system according to claim 9, wherein when the server obtains the target advertisement index value corresponding to the target advertisement information, the server further stores an advertisement type index table, and the advertisement type index table includes A plurality of different advertisement types, and a plurality of advertisement index values respectively corresponding to the advertisement types and corresponding to the advertisement information.