CN108921594A - A kind of electronic stop plate accurate advertisement system based on mobile phone IMSI - Google Patents
A kind of electronic stop plate accurate advertisement system based on mobile phone IMSI Download PDFInfo
- Publication number
- CN108921594A CN108921594A CN201810567277.0A CN201810567277A CN108921594A CN 108921594 A CN108921594 A CN 108921594A CN 201810567277 A CN201810567277 A CN 201810567277A CN 108921594 A CN108921594 A CN 108921594A
- Authority
- CN
- China
- Prior art keywords
- imsi
- stop plate
- information
- smallcell
- electronic stop
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
- H04W4/029—Location-based management or tracking services
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W8/00—Network data management
- H04W8/22—Processing or transfer of terminal data, e.g. status or physical capabilities
- H04W8/24—Transfer of terminal data
Abstract
The present invention relates to electronic information field, in particular to technology is launched in the advertisement of electronic product.A kind of electronic stop plate accurate advertisement system based on mobile phone IMSI, SmallCell is installed in electronic stop plate, when mobile terminal enters the coverage area of the SmallCell, mobile terminal initiating updating of tracking area, mobile terminal reports the IMSI information of itself to the SmallCell, the SmallCell is after the IMSI information for receiving the mobile terminal, background server is sent by the IMSI information, the background server utilizes the binding relationship of IMSI and phone number, corresponding cell-phone number is inquired in the database of operator, owner's information of cell-phone number owner is acquired by cell-phone number, background server is according to owner's information, it calculates and the highest advertisement of matching degree is selected to launch onto the liquid crystal display of electronic stop plate.
Description
Technical field
The present invention relates to electronic information field, in particular to technology is launched in the advertisement of electronic product.
Background technique
With the development of mobile network and electronic manufacturing technology, smart phone becomes in people's daily life must can not
Few tool.At the same time, on smart phone application it is also more and more abundant, shopping online become fashion while, also by
Gradually become the major way of people's consumption.On-line selling is higher and higher in entirely retail accounting, emerges Jingdone district, day cat, beauty
Group, when the various shopping online stores such as working as.People utilize various time gaps, and it is emerging to browse oneself sense on mobile phone anywhere or anytime
The commodity of interest, and on-line purchase can be carried out at any time.When carrying out online shopping, each user substantially can by phone number and
Login account bind or directly uses phone number as register account number, and phone number can substantially regard online as
Second identity card used.
For electronic stop plate usually all in crowded place, electronic stop plate is usually equipped with liquid crystal display to play businessman
Ad content, since its volume of the flow of passengers is big, spread scope is wide, and advertising results are obvious, its usual advertising expenditure correlation is relatively high.Cause
This improves advertisement delivery effect how within the limited advertisement release time, promoted advertisement input-output ratio cause it is total more
The concern of advertising company.It will be apparent that ad content meet user demand or be able to know that the current shopping intention of user or
Nearest shopping is intended, and the interested ad content of user is targetedly played, and advertising results clearly will also be kept away
Exempt from invalid advertisement push, to waste the chance of advertisement pushing.However, usually electronic stop plate advertisement is generally adopted by blindly
Loop play mode, without consider currently viewing advertisement crowd the characteristics of, be unfavorable for enterprise and targetedly launch advertisement.
Summary of the invention
The technical problem to be solved by the present invention is to：Being capable of providing electronic stop plate gives user relative advertisement
Information.
The technical scheme adopted by the invention is that：A kind of electronic stop plate accurate advertisement system based on mobile phone IMSI, in electricity
Installation meets the SmallCell of mobile operator frequency range, the tracking area identification TAI configured on the SmallCell in the board of substation
(Tracking Area Identity) and the other base stations in periphery（SmallCell is one kind of base station, and other base stations are in electricity
All base stations for the signal that mobile terminal at the board of substation can also receive in addition to the SmallCell）Affiliated TAI not
Together, when mobile terminal enters the coverage area of the SmallCell, the mobile terminal initiating updating of tracking area
(Tracking Area Update, TAU), the mobile terminal reports the IMSI information of itself to the SmallCell, described
SmallCell is sent to background server, the backstage after the IMSI information for receiving the mobile terminal, by the IMSI information
The binding relationship of server by utilizing IMSI and phone number inquire corresponding mobile phone according to IMSI in the database of operator
Number, owner's information of the cell-phone number owner is then acquired by the cell-phone number, the last background server is according to
Owner's information is matched by analysis, calculates and the highest advertisement of matching degree is selected to launch onto the liquid crystal display of electronic stop plate, to inhale
The concern at reference family while the dispensing effect for improving advertisement.
As a kind of preferred embodiment：Owner's information include the occupation of cell-phone number owner, hobby, educational background, online shopping information,
One or more of concern commodity, the merchandise news browsed in online shopping, consumption habit.It simultaneously can be by collected owner
Information includes the occupation of user, and hobby, the characteristic informations such as educational background are transferred to server background, for background server carry out passenger flow and
Advertisement delivery effect analysis.
As a kind of preferred embodiment：The direction of the launch and coverage area of the antenna of the SmallCell meet electronic stop plate
Liquid crystal display the visual range in the cell-phone number owner.
As a kind of preferred embodiment：The electronic stop plate advertisement screen can parse later ad data according to what is received
It is shown in predeterminable area in display screen.
As a kind of preferred embodiment：The background server calculates matching degree according to owner's information and refers to：According to
The content of good that user in family online shopping behavioral data often buys or pays close attention to recently is analyzed, in conjunction with of user itself
People's information is analyzed, and is obtained the advertisement type for needing to buy commodity recently for the user, is matched further according to the advertisement type
The same or similar ad data stored in Advertisement Server.
As a kind of preferred embodiment：The user data of the smallcell acquisition is capable of providing to carry out to background server
The analysis of user's trip data.
As a kind of preferred embodiment：The smallcell is the various bases that can receive mobile terminal radio band signal
Station equipment.
The beneficial effects of the invention are as follows：Accuracy of identification is high.Due to IMSI information be bound with the SIM card of mobile phone, and
It is globally unique, so using the IMSI information of SmallCell identification mobile phone terminal, and the cell-phone number to match with IMSI
The accuracy of code is very high, unless the system failure or mobile phone terminal go wrong, otherwise discrimination should be absolutely.Know
Other speed is fast, and computation complexity is low.TAU process is triggered by SmallCell substantially may be used to obtain the IMSI information of mobile phone terminal
To complete in moment, there is no any influence using mobile phone terminal to user.It does not need to carry out complicated calculating, it is simple by one
The corresponding phone number that can look in the database of inquiry instruction.Cost of implementation is low, and SmallCell grabs the model of IMSI
Enclose related with its transmission power, a usual SmallCell can be with tens meters of distance of covering radius, and usually liquid crystal display advertisement
Coverage also within the scope of this, be fully able to meet one electronic stop plate of acquisition nearby personnel the needs of.Only need
One SmallCell can above-mentioned function, multiple advertisements are launched with strong points in time.According to the spy of electronic stop plate surrounding population
The content of point and current crowd's current focus emphasis, dynamic adjust the broadcasting content of advertisement on liquid crystal display, it is possible to reduce electronics
The blindness that advertisement is broadcasted on station board liquid crystal display, improves the dispensing effect of advertisement, can also lead to even if the crowd back to liquid crystal display
Ad sound is crossed to attract the concern of potential customers.Information collection is abundant, can use the correspondence that mobile phone IMSI information is found
Phone number gets the various information using phone number user on the various websites registered using the phone number,
In especially some users characteristic information, these information are very crucial generally for professional big data analysis, and
It and is also highly useful to subsequent data analysis.The data for not influencing acquisition early period are lost in mobile phone replacement, as long as guaranteeing
Phone number can unanimously be met the requirements.
Specific embodiment
Embodiment 1
The present embodiment is described in detail in one piece of railway station electronic stop plate, and the present embodiment can be regarded as to existing
One in railway station piece electronic stop plate improvement.
Installation meets the SmallCell of mobile operator frequency range in electronic stop plate, and tracking area is configured on SmallCell
It identifies TAI (Tracking Area Identity), the affiliated TAI of the other base stations this TAI and periphery is different, installs
According to the launch angle in station board space and the antenna of station board range adjustment SmallCell in journey, it is ensured that every SmallCell antenna
The direction of the launch and coverage area can satisfy electronic stop plate liquid crystal display the visual range in the cell-phone number owner, i.e.,
It can be seen that the owner of the liquid crystal display of electronic stop plate mobile phone if carrying mobile phone can receive SmallCell
The information of sending.
According to the planning of operator, the SmallCell installed on electronic stop plate is reasonably configured, while requiring should
The affiliated TAI of the tracking area identification TAI (the Tracking Area Identity) and other base stations of periphery that are configured on SmallCell
It is different.
When mobile terminal enters the coverage area of SmallCell cell on electronic stop plate, since TAI is changed,
Mobile terminal meeting initiating updating of tracking area (Tracking Area Update, TAU), mobile terminal during tracing section updating
The IMSI information of itself can be reported.
SmallCell can transmit this information to background server, utilize IMSI after receiving the IMSI information of terminal
With the binding relationship of phone number, corresponding cell-phone number can be inquired according to IMSI in the database of operator.
According to the registration information of phone number, inquired from server the nearest online shopping environment of the mobile phone user and
Interested content of good calculates the highest advertisement of matching degree and launches onto the liquid crystal display of electronic stop plate, to attract the pass of user
Note, while improving the dispensing effect of advertisement.
It simultaneously can include the occupation of user by collected user information, like, the characteristic informations such as educational background are transferred to clothes
It is engaged in device backstage, carrying out passenger flow for background server and advertisement delivery effect being analyzed.
Embodiment 2
The present embodiment is described in detail by for the electric advertisement screen in escalator, and the present embodiment can be regarded as to existing
Some is in the improvement of electric advertisement screen in escalator.
Installation meets the smallcell equipment of mobile operator frequency range in escalator, and tracking is configured on SmallCell
Area identifies TAI (Tracking Area Identity), so that the TAI is different with the affiliated TAI of base stations other in escalator, electricity
Sub- advertisement screen is connected with back-end server.When mobile terminal enters escalator, since TAI is changed, mobile terminal meeting
Initiating updating of tracking area (Tracking Area Update, TAU), mobile terminal can report itself during tracing section updating
IMSI information.
SmallCell can transmit this information to background server, utilize IMSI after receiving the IMSI information of terminal
With the binding relationship of phone number, corresponding cell-phone number can be inquired according to IMSI in the database of operator.
According to the registration information of phone number, inquired from server the nearest online shopping environment of the mobile phone user and
Interested content of good calculates the highest advertisement of matching degree for the user in escalator and launches onto electric advertisement screen, real
The accurate dispensing of existing advertisement.Especially when escalator one-man, the time in elevator can be made full use of to have needle
To the broadcasting advertisement content of property, to attract the concern of user, the dispensing effect of advertisement is significantly improved.
Claims (7)
1. a kind of electronic stop plate accurate advertisement system based on mobile phone IMSI, it is characterised in that：It installs and meets in electronic stop plate
The other base stations tracking area identification TAI and periphery configured on the SmallCell of mobile operator frequency range, the SmallCell
Affiliated TAI is different, and when mobile terminal enters the coverage area of the SmallCell, the mobile terminal initiates tracking area
It updates, the mobile terminal reports the IMSI information of itself to the SmallCell, and the SmallCell is receiving the shifting
After the IMSI information of dynamic terminal, background server is sent by the IMSI information, the background server utilizes IMSI and mobile phone
The binding relationship of number inquires corresponding cell-phone number according to IMSI in the database of operator, then passes through the mobile phone
Owner's information of number acquisition cell-phone number owner, the last background server calculate matching degree most according to owner's information
High advertisement is launched onto the electronic stop plate.
2. a kind of electronic stop plate accurate advertisement system based on mobile phone IMSI according to claim 1, it is characterised in that：Institute
State occupation, hobby, educational background that owner's information includes cell-phone number owner, online shopping information, quotient concern merchandise news, browsed in online shopping
One or more of product information, consumption habit.
3. a kind of electronic stop plate accurate advertisement system based on mobile phone IMSI according to claim 1, it is characterised in that：Institute
The direction of the launch and coverage area of stating the antenna of SmallCell meet the liquid crystal display of electronic stop plate in the cell-phone number owner
Visual range.
4. a kind of electronic stop plate accurate advertisement system based on mobile phone IMSI according to claim 1, it is characterised in that：Institute
Stating electronic stop plate advertisement screen can show in predeterminable area in display screen according to the later ad data of the parsing received.
5. according to benefit require 1 described in a kind of electronic stop plate accurate advertisement system based on mobile phone IMSI, it is characterised in that：It is described
Background server calculates matching degree according to owner's information and refers to：It is often bought according to the user in user's online shopping behavioral data
Or the content of good paid close attention to recently is analyzed, and is analyzed in conjunction with the personal information of user itself, is obtained for the user
The advertisement type for needing to buy commodity recently, further according to the identical or phase stored in advertisement type matching Advertisement Server
Close ad data.
6. a kind of electronic stop plate accurate advertisement system based on mobile phone IMSI according to claim 1, it is characterised in that：Institute
The user data for stating smallcell acquisition, which is capable of providing, carries out the analysis of user's trip data to background server.
7. a kind of electronic stop plate accurate advertisement system based on mobile phone IMSI according to claim 1, it is characterised in that：Institute
Stating smallcell is the various base station equipments that can receive mobile terminal radio band signal.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810567277.0A CN108921594A (en) | 2018-06-05 | 2018-06-05 | A kind of electronic stop plate accurate advertisement system based on mobile phone IMSI |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810567277.0A CN108921594A (en) | 2018-06-05 | 2018-06-05 | A kind of electronic stop plate accurate advertisement system based on mobile phone IMSI |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN108921594A true CN108921594A (en) | 2018-11-30 |
Family
ID=64409775
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201810567277.0A Pending CN108921594A (en) | 2018-06-05 | 2018-06-05 | A kind of electronic stop plate accurate advertisement system based on mobile phone IMSI |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111698644A (en) * | 2019-03-15 | 2020-09-22 | 上海碧虎网络科技有限公司 | Multimedia mobile following system and method based on mobile phone positioning |
| WO2022033083A1 (en) * | 2020-08-14 | 2022-02-17 | 浙江三维通信科技有限公司 | Decoding method, decoding system, electronic apparatus, and storage medium |
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| CN104217346A (en) * | 2013-06-03 | 2014-12-17 | 陈亚斌 | Precision advertising equipment and precision advertising method |
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Patent Citations (6)
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| CN102984649A (en) * | 2012-11-11 | 2013-03-20 | 周良文 | Mobile wireless fidelity (WiFi) network advertising information release system |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
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