CN111698644B - Multimedia mobile following system and method based on mobile phone positioning - Google Patents

Multimedia mobile following system and method based on mobile phone positioning Download PDF

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Publication number
CN111698644B
CN111698644B CN201910197931.8A CN201910197931A CN111698644B CN 111698644 B CN111698644 B CN 111698644B CN 201910197931 A CN201910197931 A CN 201910197931A CN 111698644 B CN111698644 B CN 111698644B
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playing
mobile phone
instruction
positioning
module
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CN111698644A (en
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王剑锋
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Shanghai Bihu Network Technology Co ltd
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Shanghai Bihu Network Technology Co ltd
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Priority to PCT/CN2019/103755 priority patent/WO2020186697A1/en
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02Services making use of location information
    • H04W4/021Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0261Targeted advertisements based on user location
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02Services making use of location information
    • H04W4/029Location-based management or tracking services
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/30Services specially adapted for particular environments, situations or purposes
    • H04W4/35Services specially adapted for particular environments, situations or purposes for the management of goods or merchandise

Abstract

The invention provides a multimedia movement following method based on mobile phone positioning, which is characterized in that after the position condition of a target mobile phone user is acquired through the positioning of a mobile phone, multimedia equipment in a specified range is activated to play customized information. Therefore, the effect that the multimedia playing information moves to follow the holder of the mobile phone can be realized.

Description

Multimedia mobile following system and method based on mobile phone positioning
Technical Field
The invention relates to the field of multimedia mobile playing, in particular to a multimedia mobile following system and a multimedia mobile following method based on mobile phone positioning.
Background
The release technology of the vehicle-mounted mobile screen based on real-time cloud management comprises the following steps: 1. ultra-short-focus projection equipment is installed in a taxi, a bus and a network appointment car, and windows (including a rear window and a side window) of the taxi can be changed into a mobile screen through technical means such as projection, LED/LCD and the like; 2. all vehicle projection equipment is connected to the cloud end through 4G/5G or WiFi and other technical means and is in real-time communication with the cloud end; 3. the mobile terminal uploads information to the cloud end, and the cloud end puts in customized advertisement content according to the information uploaded by the vehicle equipment, including information such as the position of the vehicle, a corresponding time period, a landmark corresponding to the vehicle, surrounding vehicles, surrounding people and the like; 4. the specific implementation method comprises the steps that a cloud system sets a throwing rule in advance, a vehicle projection device is in real-time communication with a cloud in the vehicle running process, once the vehicle position, the time period or the recognition of the front vehicle device triggers the cloud throwing rule, the cloud sends a corresponding throwing instruction to a specific vehicle screen, and at the moment, the vehicle screen device calls a corresponding picture which is downloaded from the cloud in advance and stored in the local place to throw the picture, or directly downloads the picture from the cloud to throw the picture.
However, currently, there is no outdoor screen delivery system in the outdoor media industry, which can perform customized advertisement delivery on the mobile or fixed screen around the mobile or fixed screen based on mobile phone geographical location tracking and control.
Disclosure of Invention
The present invention is directed to overcome the above-mentioned drawbacks, and provides a playing system capable of implementing mobile playing.
The invention provides a multimedia mobile following system based on mobile phone positioning, which is characterized in that: the system comprises a mobile phone end, a remote server end and a playing end;
the mobile phone end, the remote server end and the playing end are provided with communication modules for realizing data interaction among the devices;
the mobile phone end is also provided with a positioning module;
the remote server is also provided with an identification module, an analysis module and an instruction playing module;
the playing end is also provided with a playing module;
the positioning module sends the positioning information of the mobile phone end to the remote server end;
the analysis module acquires the current online playing end according to the positioning information;
the identification module identifies the customized playing content of the current mobile phone terminal;
the instruction playing module sends a playing instruction for customizing playing contents to the current online playing terminal acquired by the analysis module;
the playing module plays the customized playing content according to the playing instruction.
Furthermore, the multimedia mobile following system based on mobile phone positioning provided by the invention also has the following characteristics: namely, the remote server also has a judging module;
when one or all of the playing ends currently on line acquired by the analysis module have received a previous playing instruction;
the judging module judges the playing content to be sent and the playing content related to the previous playing instruction, and then determines the playing content with the priority.
Furthermore, the multimedia mobile following system based on mobile phone positioning provided by the invention also has the following characteristics: specifically, the specific determination method is as follows:
s1, judging whether a target playing end receives a prior playing instruction or not;
when the judgment result is 'no', sending a current playing instruction to the target playing end;
when the determination result is yes, step S2 is performed;
s2, judging whether the current playing instruction has a priority or not;
when the judgment result is 'no', continuing to play the instruction in advance;
when the determination result is yes, step S3 is performed;
s3, judging whether the prior playing instruction has a priority or not;
when the judgment result is 'no', sending a current playing instruction to the target playing end;
and when the judgment result is yes, continuing to play the instruction in advance.
Furthermore, the multimedia mobile following system based on mobile phone positioning provided by the invention also has the following characteristics: specifically, the specific determination method is as follows:
in step S3, when the determination result is yes, step 4 is performed;
s4, judging the priority degrees of the prior playing instruction and the current playing instruction;
when the priority of the prior playing instruction is higher than that of the current playing instruction, continuing the prior playing instruction;
and when the priority of the prior playing instruction is lower than that of the current playing instruction, sending the current playing instruction to the target playing terminal.
Furthermore, the multimedia mobile following system based on mobile phone positioning provided by the invention also has the following characteristics: namely, the remote server also has a checking module;
the positioning module is used for sending the positioning information of the mobile phone end to the remote server end in a timing or real-time manner;
the checking module judges whether the playing instruction needs to be replaced or not according to the positioning information of the time N + 1.
Furthermore, the multimedia mobile following system based on mobile phone positioning provided by the invention also has the following characteristics: specifically, the specific determination method is as follows:
s1, receiving positioning information of N +1 time;
s2, acquiring a playing end with the time of N + 1;
s3, judging whether the playing end of the time N +1 is consistent with the playing end of the time N;
when the judgment result is 'consistent', continuing to play the current instruction;
and when the judgment result is inconsistent, sending a playing instruction to the playing end at the time of N + 1.
Furthermore, the multimedia mobile following system based on mobile phone positioning provided by the invention also has the following characteristics: namely, the mobile phone end also comprises a custom playing system;
the customized playing system realizes the customization of the target playing information.
Furthermore, the multimedia mobile following system based on mobile phone positioning provided by the invention also has the following characteristics: namely, the order of the target playing information includes playing content, playing frequency, playing time and playing area.
In addition, the invention also provides a multimedia movement following method based on mobile phone positioning, which is applied to the multimedia movement following method based on mobile phone positioning and is characterized in that: and after the position condition of the target mobile phone user is obtained by positioning the mobile phone, the multimedia equipment in the specified range is activated to play the customized information.
Further, the multimedia mobile following method based on mobile phone positioning provided by the invention also has the following characteristics: namely, the method is realized by the following steps:
s1, acquiring geographical position information of a target mobile phone;
s2, acquiring online multimedia equipment in a specified range according to the geographic position information of S1;
s3, obtaining customized playing information of the target mobile phone user;
and S4, playing the customized playing information by the multimedia equipment obtained by the S2.
The invention has the following functions and effects:
the mobile phone provided by the invention is provided with a specific small program or APP, and can be positioned through an operator base station or a GPS; then, according to the geographic information of the GPS of the mobile phone, the cloud intelligent advertisement delivery management system delivers advertisement delivery contents and delivery instructions to the vehicle-mounted screen or other outdoor screens which are connected to the cloud and are arranged around the mobile phone in the area (such as a radius range of 500 meters or other set ranges) near the mobile phone, and the vehicle-mounted screen and the outdoor screens which are arranged around the mobile phone perform real-time customized delivery of advertisements according to the instructions; the cloud system automatically adjusts the advertisement delivery area by taking the geographic position of the mobile phone as a center according to the movement condition of the mobile phone, realizes advertisement delivery following based on the movement of the mobile phone position, and automatically delivers delivery content and a delivery instruction to a mobile or fixed advertisement screen of a pre-access system in the area near the new position according to the change of the mobile phone position; namely, the mobile phone carrier can see the peripheral customized advertisement wherever the mobile phone carrier moves by the advertisement area positioning following based on the mobile phone position movement.
The invention overcomes the defect that an outdoor screen delivery system which can carry out customized advertisement delivery on peripheral mobile or fixed screens based on mobile phone geographical position tracking and control is not available in the outdoor media industry at present, and a cloud advertisement delivery management system is accessed through a mobile phone end, so that a large amount of communication work in the early stage of traditional outdoor advertisement delivery is solved according to the time period, the geographical position and the customized delivery of advertisement contents, the period of loading and unloading is greatly shortened, the outdoor advertisement delivery achieves the fragmentization and customizable effects, more small enterprises and individuals can easily carry out the advertisement delivery of the outdoor screen, and the effect of random playing is realized through a positioning delivery mode.
Drawings
Fig. 1 is a schematic operation flow diagram of a multimedia mobile following system based on positioning of a mobile phone according to the present embodiment.
Detailed Description
In the method, after the position condition of a target mobile phone user is acquired through the positioning of the mobile phone, multimedia equipment in a specified range is activated to play customized information, so that when the mobile phone moves, all peripheral electronic equipment in a specified radius or diameter (such as 500 meters and 1000 meters) range can be played with specified/customized content.
The embodiment of fig. 1 provides a schematic operation flow diagram of a multimedia mobile following system based on mobile phone positioning, which clearly shows the operation flow of the system, i.e.,
s1, the cloud system acquires the geographic position information of a target mobile phone in a mode of uploading the geographic position information to the cloud system by the mobile phone;
and S2, the cloud system acquires a vehicle-mounted screen or a fixed screen (generally referred to as equipment under a platform of the company) in a peripheral adjustable area (within a specified radius or diameter range) according to the geographical position information, and issues the released content and a released instruction to the equipment.
And S3, ordering the playing of the playing information by the multimedia equipment according to the instruction of S2.
Therefore, when the mobile phone moves, due to real-time updating, the effect of moving and following the played content can be realized.
The multimedia mobile following system based on the mobile phone positioning related to the embodiment of the method comprises a general mobile phone end, a remote service end (cloud end system) and a playing end;
the mobile phone end, the remote server end and the playing end are provided with communication modules for realizing data interaction among the devices;
the mobile phone end is also provided with a positioning module used for sending the positioning information of the mobile phone end to the remote server end;
the remote server is also provided with an identification module, an analysis module and an instruction playing module;
the identification module identifies customized playing content of the current mobile phone terminal, namely, customized playing advertisements or multimedia information aiming at the mobile phone terminal, or advertisements or multimedia information which needs to be played and is set by a user of the mobile phone terminal;
the analysis module acquires a current online playing end within a specified range (such as radius of 100 meters, 500 meters or 1000 meters, and the range is set by the mobile phone end or the remote server end) according to the positioning information transmitted by the mobile phone end; the online playing end refers to a fixed advertisement screen or equipment with use rights under the platform, and mobile equipment such as vehicle-mounted projection equipment.
The instruction playing module sends a playing instruction for customizing playing contents to the online playing terminal. The playing instruction includes information of playing time, playing frequency, playing mode, etc.
The playing end is also provided with a playing module for playing customized playing contents according to the playing instruction.
According to the requirement of a user, in order to avoid the conflict problem of the playing contents, the remote server in the embodiment is also provided with a judgment module;
when one or all of the playing ends currently on line acquired by the analysis module have received a previous playing instruction; that is, according to the positioning result of the current mobile phone, the searched playing end which wants to send the playing instruction has already received the playing instruction of other mobile phones, but the playing instruction is not completed yet.
The judging module judges the playing content to be sent and the playing content related to the previous playing instruction, and then determines the playing content with the priority. The priority refers to the content which needs to be played preferentially in emergency, or the content which has the priority playing level after the operations such as the price adding of the merchant and the like.
The specific determination method is as follows:
s1, judging whether a target playing end receives a prior playing instruction or not;
when the judgment result is 'no', sending a current playing instruction to the target playing end;
when the determination result is yes, step S2 is performed;
s2, judging whether the current playing instruction has a priority or not; the priority refers to a priority level of the content contained in the play instruction.
When the judgment result is 'no', continuing to play the instruction in advance;
when the determination result is yes, step S3 is performed;
s3, judging whether the prior playing instruction has a priority or not;
when the judgment result is 'no', sending a current playing instruction to the target playing end;
and when the judgment result is yes, continuing to play the previous instruction until the online playing is finished, and sending the current playing instruction to the target playing end.
In addition, when the playing contents included in the previous and subsequent playing instructions all have priority, the priority level with priority can be further determined, that is, the following specific manner is adopted:
in step S3, when the determination result is yes, step 4 is performed;
s4, judging the priority degrees of the prior playing instruction and the current playing instruction;
when the priority of the prior playing instruction is higher than that of the current playing instruction, continuing the prior playing instruction until the online playing is finished, and sending the current playing instruction to the target playing end;
and when the priority of the prior playing instruction is lower than that of the current playing instruction, sending the current playing instruction to the target playing terminal.
In addition, in order to realize the effect of real-time mobile phone broadcasting at any time and avoid the problem that peripheral videos do not catch up after the mobile phone moves a long distance, the remote server is also provided with an inspection module;
the positioning module sends the positioning information of the mobile phone end to the remote server end at regular time (for example, every 5min, 10min and the like) or in real time;
the checking module judges whether the playing instruction needs to be replaced or not according to the positioning information of the time N + 1.
The specific determination method is as follows:
s1, receiving positioning information of N +1 time;
s2, acquiring a playing end with the time of N + 1;
s3, judging whether the playing end of the time N +1 is consistent with the playing end of the time N;
when the judgment result is 'consistent', continuing to play the current instruction;
and when the judgment result is inconsistent, sending a playing instruction to the playing end at the time of N + 1.
Furthermore, when the playing end of N +1 time is partially overlapped with the playing end of N time, the playing instruction is sent only for the different playing ends.
In addition, the mobile phone terminal related to the embodiment further comprises a custom playing system;
the custom playing system realizes the customization of target playing information, such as: playing content, playing frequency, playing time, playing area, etc.
For example: WeChat-based applets or APPs; the mobile phone can enter an advertisement delivery customized page, and an advertisement delivery time period can be selected; the mobile phone can enter an advertisement delivery customized page, and the geographic position of advertisement delivery can be selected, such as a business circle, a building and a street; the released content can be edited at the mobile phone end, and templates with different styles and contents can be selected; after a user selects an advertisement delivery time period and a geographical area, edits a delivery content and selects a delivery template, the system can generate preview, and a client can check a delivery preview picture of the customized content; the delivery system can bid based on time periods and geographic positions, and a user can see the bidding conditions and bid on a mobile phone end; after confirming the release information, the user can pay in the modes of WeChat, bank card or Paibao and the like through the mobile phone terminal; after the user pays, the order is accepted by the system, the system selects a vehicle-mounted screen or other outdoor screens accessed to the system according to the time period, the geographic position and the advertisement content of the user, the content and the instruction are downloaded through the 4/5G network, and the corresponding screens perform customized content playing; after the playing is finished, the system generates a playing data report which comprises a playing monitoring picture, an effect picture, playing times or the running condition of an automobile screen of a playing screen.

Claims (10)

1. A multimedia mobile following system based on mobile phone positioning, characterized in that: the system comprises a mobile phone end, a remote server end and a playing end;
the mobile phone end, the remote server end and the playing end are provided with communication modules for realizing data interaction among the devices;
the mobile phone end is also provided with a positioning module;
the remote server is also provided with an identification module, an analysis module and an instruction playing module;
the playing end is also provided with a playing module;
the positioning module sends positioning information of the mobile phone end to the remote server end;
the analysis module acquires the current online playing end in the specified range according to the positioning information;
the identification module identifies customized playing content of the current mobile phone terminal;
the instruction playing module is used for sending a playing instruction for customizing playing contents to the current online playing terminal acquired by the analysis module;
and the playing module plays the customized playing content according to the playing instruction.
2. The system of claim 1, wherein the mobile phone is positioned based on a multimedia movement following system comprising:
the remote server is also provided with a judging module;
when one or all of the playing ends currently on line acquired by the analysis module have received a previous playing instruction;
the judging module judges the playing content to be sent and the playing content related to the previous playing instruction, and then determines the playing content with the priority.
3. The system of claim 2, wherein the specific determination is as follows:
s1, judging whether a target playing end receives a prior playing instruction or not;
when the judgment result is 'no', sending a current playing instruction to the target playing end;
when the determination result is yes, step S2 is performed;
s2, judging whether the current playing instruction has a priority or not;
when the judgment result is 'no', continuing to play the instruction in advance;
when the determination result is yes, step S3 is performed;
s3, judging whether the prior playing instruction has a priority or not;
when the judgment result is 'no', sending a current playing instruction to the target playing end;
and when the judgment result is yes, continuing to play the instruction in advance.
4. The system of claim 3, wherein the specific determination is as follows:
in step S3, when the determination result is yes, step 4 is performed;
s4, judging the priority degrees of the prior playing instruction and the current playing instruction;
when the priority of the prior playing instruction is higher than that of the current playing instruction, continuing the prior playing instruction; and when the priority of the prior playing instruction is lower than that of the current playing instruction, sending the current playing instruction to the target playing terminal.
5. The system of claim 1, wherein the mobile phone is positioned based on a multimedia movement following system comprising:
the remote server is also provided with a checking module;
the positioning module is used for sending the positioning information of the mobile phone end to the remote server end in a timing or real-time manner;
and the checking module judges whether the playing instruction needs to be replaced or not according to the positioning information of the time N + 1.
6. The system of claim 5, wherein the specific determination is as follows:
s1, receiving positioning information of N +1 time;
s2, acquiring a playing end with the time of N + 1;
s3, judging whether the playing end of the time N +1 is consistent with the playing end of the time N;
when the judgment result is 'consistent', continuing to play the current instruction;
and when the judgment result is inconsistent, sending a playing instruction to the playing end at the time of N + 1.
7. The system of claim 1, wherein the mobile phone is positioned based on a multimedia movement following system comprising:
the mobile phone end also comprises a user-defined playing system;
the customized playing system realizes the customization of the target playing information.
8. The system of claim 7, wherein the mobile phone is positioned based on a multimedia movement following system comprising:
the customization of the target playing information comprises playing content, playing frequency, playing time and playing area.
9. A multimedia movement following method based on mobile phone positioning, applied to the multimedia movement following system based on mobile phone positioning according to any one of claims 1-7, characterized in that: and after the position condition of the target mobile phone user is obtained by positioning the mobile phone, the multimedia equipment in the specified range is activated to play the customized information.
10. The method for following multimedia movement based on the positioning of the mobile phone according to claim 9, is implemented by the following steps:
s1, acquiring geographical position information of a target mobile phone;
s2, acquiring online multimedia equipment in a specified range according to the geographic position information of S1;
s3, obtaining customized playing information of the target mobile phone user;
and S4, playing the customized playing information by the multimedia equipment obtained by the S2.
CN201910197931.8A 2019-03-15 2019-03-15 Multimedia mobile following system and method based on mobile phone positioning Active CN111698644B (en)

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PCT/CN2019/103755 WO2020186697A1 (en) 2019-03-15 2019-08-30 Mobile phone positioning-based multimedia movement and following system and method

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