CN103260128A - Trigger device, integrated publishing system and method based on WiFi positioning advertisement - Google Patents

Trigger device, integrated publishing system and method based on WiFi positioning advertisement Download PDF

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Publication number
CN103260128A
CN103260128A CN2013100504193A CN201310050419A CN103260128A CN 103260128 A CN103260128 A CN 103260128A CN 2013100504193 A CN2013100504193 A CN 2013100504193A CN 201310050419 A CN201310050419 A CN 201310050419A CN 103260128 A CN103260128 A CN 103260128A
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China
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wifi
module
advertisement
information
advertising message
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CN2013100504193A
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Chinese (zh)
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周良文
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Individual
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Individual
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Priority claimed from CN2012100307627A external-priority patent/CN102447653A/en
Application filed by Individual filed Critical Individual
Priority to CN2013100504193A priority Critical patent/CN103260128A/en
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Abstract

The invention provides a trigger device, an integrated publishing system and a method based on a WiFi positioning advertisement. The system comprises a WIFI advertisement information publishing client, a WIFI advertisement integrated server, more than one WIFI internet websites and a WIFI terminal, wherein the WIFI advertisement information publishing client is connected with the WIFI advertisement integrated server through the internet or/and the more than one WIFI internet websites and used for advertising. The WIFI advertisement integrated server comprises an advertisement information storing module, a WIFI positioning data module, an advertisement information matching module, an advertisement information trigger module and an advertisement information output module. Each WIFI internet website comprises a wireless router and an AP and is used for collecting equipment information of the WIFI terminal. The WIFI internet websites are also used for transmitting advertisement information in a WIFI advertisement information server to WIFI terminal equipment. WIFI network advertisements are advertised in an integrated mode, the WIFI advertisements are published by means of a high-precision positioning technology of an AP positioner, and the effect that the advertisements in public places are interacted with audience clients is achieved.

Description

Based on the trigger equipment of WiFi positioning advertising, integrated delivery system and method
Technical field
A kind of trigger equipment based on the Wi-Fi positioning advertising of the present invention, integrated delivery system and method relate to web advertisement field, are specifically related to the System and method for of the concentrated input issue of WIFI hot spot networks advertisement.
Background technology
No matter be the network information, the mobile communication note, institute releases news and covers territorial scope and be difficult to limit, the receiver can not directly accept the required information of all categories in zone of living in, the area attribute of WIFI focus is remarkable, and the WIFI position application is about to popularize, the WIFI number of devices is continuing rising, can correspondingly continue to enlarge based on the market of the service of WIFI hotspot location, and WIFI advertisement is not at present adopted locator to obtain the more specific location information of WIFI terminal and is thrown in advertisement, and the commercial audience scope is still wide in range, can't realize the WIFI terminal is carried out the accurate input of position-based information, therefore, the accurate advertisement input based on WIFI has commercial promise.The present invention requires the application of priority to have: 2012-02-13, and 2012200446220,2012100307627, based on the integrated information delivery system of WiFi network; 2012-10-03,2012205085360, based on the network advertisement information triggering system of WiFi location, 2012103738460, based on network advertisement information triggering system, the method for WiFi location;
2012-10-28,2012205552349, based on the web advertisement triggering system of the real-time location of WiFi, 2012104166774, based on web advertisement triggering system, the method for the real-time location of WiFi; 2012-11-27,201220635379X, 201210490266 X are based on the WiFi terminal guide system of the real-time location technology of Wi-Fi; 2013-02-06,2013200695853, based on the trigger equipment of Wi-Fi positioning advertising, integrated delivery system, 2013100478019, based on the trigger equipment of WiFi positioning advertising, integrated delivery system and method.
Summary of the invention
The invention provides a kind of trigger equipment based on the Wi-Fi positioning advertising, integrated delivery system and method, take the integrated input WIFI web advertisement, solve the advertiser at the input of hot spot region property, reach audient's precision of the WIFI web advertisement simultaneously, adopt the AP locator, in can accurate 5 meters, Korea S has now invented the calculating by the WIFI signal, space orientation is accurate to 20CM, and adopt the hi-Fix technology to push the WIFI advertisement, can satisfy the effect of the commercial audience interaction of each public place fully.
The present invention takes following technical scheme: a kind of trigger equipment based on the Wi-Fi positioning advertising, and described device comprises: WIFI advertisement information server, the interconnected station of WIFI and WIFI terminal, wherein:
A. the WIFI advertisement information server is connected with the interconnected station of WIFI by wired mode or wireless mode, be used for storage, handle WIFI location information of terminals and the device association data message gathering and transmit via the interconnected station of WIFI, the device association data message comprise MAC Address or/and IMEI number or/and the MEID of CDMA standard number or/and IP or/and signal data or/and position data or/and device data, is used for comprising identity and the associated data of difference WIFI terminal;
B. comprise in the WIFI advertisement information server: advertising message memory module, WIFI locator data module, advertising message matching module, advertising message trigger module, advertising message output module;
C. the interconnected station of WIFI includes wireless router, and AP, is used for gathering the device association information of WIFI terminal, comprises mac address information, position data, terminal recognition sign and IP address; The interconnected station of WIFI also is used for the advertising message of WIFI advertisement information server is delivered to the WIFI terminal equipment.
Preferable, described trigger equipment based on the Wi-Fi positioning advertising comprises:
Can carry out to implement a kind of method of distributing ad content, this method comprises:
Each advertisement publishers in a plurality of advertisement publishers send shown the geographical block that is divided into a plurality of bounded domains comprise tabulation, ordering, map or navigating and browsing;
Reception is from each advertisement publishers's the selection to the one or more selected bounded domains in this geography block, the ad content that distribution is provided by these advertisement publishers in this one or more selected bounded domain;
Send the current marked price information of these selected these one or more selected bounded domains of advertisement publishers to each advertisement publishers;
Reception is submitted a tender from each advertisement publishers's the price at selected these one or more bounded binding zones of these advertisement publishers;
Reception is from the request for the location-based ad content that is associated with interested bounded domain of equipment;
Send one or more ad content items that are associated with the highest individual bid at the N of this interested bounded domain to this equipment, wherein N is zero or positive integer.
A kind of triggering system based on the Wi-Fi positioning advertising, this system comprises: WIFI advertising message issue client terminal, WIFI advertisement information server, the interconnected station of WIFI, WIFI terminal, and WIFI advertising message issue client terminal is connected with the WIFI advertisement information server via the interconnected station of WIFI internal lan, wherein:
A. the WIFI advertisement information server is connected with the interconnected station of WIFI by wired mode or wireless mode, is used for storage, handles through the interconnected station of WIFI and gather and the WIFI location information of terminals of transmission and the associated data information of WIFI terminal equipment;
B. comprise in the WIFI advertisement information server: advertising message memory module, WIFI locator data module, advertising message matching module, advertising message trigger module, advertising message output module;
C. the interconnected station of WIFI includes wireless router, and AP, is used for gathering the device association information of WIFI terminal, comprises mac address information, position data, terminal recognition sign and IP address; The interconnected station of WIFI also is used for the advertising message of WIFI advertisement information server is delivered to the WIFI terminal equipment.
A kind of triggering system based on the Wi-Fi positioning advertising, this system comprises: WIFI advertising message issue client terminal, WIFI advertisement information server, the interconnected station of WIFI, WIFI terminal, and WIFI advertising message issue client terminal is connected with the WIFI advertisement information server via external the Internet, wherein:
A. the WIFI advertisement information server is connected with the interconnected station of WIFI by wired mode or wireless mode, is used for storage, handles through the interconnected station of WIFI and gather and the WIFI location information of terminals of transmission and the device association data message of WIFI terminal;
B. comprise in the WIFI advertisement information server: advertising message memory module, WIFI locator data module, advertising message matching module, advertising message trigger module, advertising message output module;
C. the interconnected station of WIFI includes wireless router, and AP, is used for gathering the facility information of WIFI terminal, comprises mac address information, position data, terminal recognition sign and IP address; The interconnected station of WIFI also is used for the advertising message of WIFI advertisement information server is delivered to the WIFI terminal equipment.
A kind of integrated delivery system based on the Wi-Fi positioning advertising, this system comprises: WIFI advertising message issue client terminal, WIFI advertisement integrating server, interconnected station of above WIFI, WIFI terminal, WIFI advertising message issue client terminal via the Internet or/and the interconnected station of WIFI be connected with WIFI advertisement integrating server, wherein:
A. WIFI advertisement integrating server is connected with an interconnected station of above WIFI by wired mode or wireless mode, is used for storage, handles through the interconnected station of WIFI and gather and the WIFI location information of terminals of transmission and the device association data message of WIFI terminal;
B. comprise in the WIFI advertisement integrating server: advertising message memory module, WIFI locator data module, advertising message matching module, advertising message trigger module, advertising message output module;
C. the interconnected station of WIFI includes wireless router, and AP, is used for gathering the facility information of WIFI terminal, comprises mac address information, position data, terminal recognition sign and IP address; The interconnected station of WIFI also is used for the advertising message of WIFI advertisement integrating server is delivered to the WIFI terminal equipment.
A kind of integrated delivery system based on the Wi-Fi positioning advertising, this system comprises: WIFI advertising message issue client terminal, WIFI advertisement integrating server, WIFI advertisement information server, interconnected station of above WIFI, WIFI terminal, wherein:
A. WIFI advertising message issue client terminal via the Internet or/and advertisement is thrown in to WIFI advertisement integrating server in the interconnected station of WIFI;
B. WIFI advertisement integrating server via the Internet or/and the interconnected station of WIFI be connected with the WIFI advertisement information server, data interaction is transmitted, the WIFI advertisement information server connects by wired mode or the interconnected station of wireless mode WIFI, is used for storage, handles WIFI location information of terminals and the facility information gathering and transmit through the interconnected station of WIFI;
C. WIFI advertisement integrating server is or/and comprise in the WIFI advertisement information server: advertising message memory module, WIFI locator data module, advertising message matching module, advertising message trigger module, advertising message output module;
D. the interconnected station of WIFI includes wireless router, and AP, is used for gathering the facility information of WIFI terminal, comprises mac address information, position data, terminal recognition sign and IP address; The interconnected station of WIFI also is used for the advertising message of WIFI advertisement information server is delivered to the WIFI terminal equipment.
Preferable, the interconnected station arrangement WiFi of above-mentioned WiFi locating module, be used for comprising and read the WiFi location information of terminals, and be used for comprising that the AP locator obtains the WiFi location information of terminals to the tracking of WiFi terminal scanning, the AP locator is used for gathering the Wi-Fi terminal signaling, AP locator or device have align member, what have also can carry out the advertising message propagation function, therefore the locator that is generally used for gathering the Wi-Fi terminal signaling can cut out the advertising message propagation function, WIFI accurately locatees the analytical calculation of carrying out of passing through 3 AP points collections of common high-precision locating method, described collection Wi-Fi terminal signaling can pass through the WIFI overlay area, also can be by the Internet collection, gather the mobile communication base station.
Preferable, install locating module on the above-mentioned WiFi terminal equipment, be used for obtaining the WiFi location information of terminals, device comprises the map locating module, or/and adopt the GPS module, or/and adopt the big-dipper satellite locating module, or/and adopt the magnetic field induction locating module, and the locator data of radio communication base station, via the wireless aps access point or the WiFi location information of terminals is passed to the WIF advertisement information server in the mobile communication base station or/and WIFI advertisement integrating server.
The AP locator comprises for gathering the Wi-Fi terminal signaling, does not make the special-purpose Wi-Fi locator that exchanges data is transmitted, and for the accuracy of position data, increases special-purpose Wi-Fi locator according to actual conditions.
Further, the wireless interconnected station of Wi-Fi comprises:
Network processing unit, the route conversion that be used for to realize network data with being connected of external network;
Multimedia processor is used for the processing of network data, the address assignment of Wi-Fi local area network (LAN) and the load of Wi-Fi access point and distributes;
A plurality of Wi-Fi access points; Wi-Fi Hotspot, namely the AP access point comprises unique World Wide ID, and server carries out computing and monitors the Wi-Fi location information of terminals according to the coordinate of the AP of lane database record, and general accurate location needs 3 signal datas of intercepting.
Wi-Fi radio frequency exchange module, the multichannel that is used for radiofrequency signal is switched, the multiplexing and demultiplexing of sub-carrier frequency;
From individual photoelectricity/electrooptic conversion module, the rf signal that Wi-Fi radio frequency exchange module is sent converts light signal to and is sent to no end node through optical fiber; Convert no end node to radiofrequency signal through the light signal that optical fiber transmits, send Wi-Fi radio frequency exchange module then to;
Photoelectricity/the electrooptic conversion module of Xiang Lianing, optical fiber and remote node constitute the optical fiber radio link successively.
Further, the wireless interconnected station of described Wi-Fi is provided with for the high-speed wideband interface that connects external the Internet, but multiple spot layout in the wireless interconnected station of Wi-Fi becomes the secondary point in WIFI area information issue base station, be convenient to realize the more accurate location of data in the different information data of different region issues.
Preferable, above-mentioned advertisement information server is or/and in the WIFI advertisement integrating server: WIFI advertisement integrating server can pass through the WIFI terminal of AP access point according to the position advertising message that WIFI advertising message issue client terminal is thrown in to the interconnected station of each WIFI to each WIFI area distribution.
Described advertising message memory module is connected to the advertising message matching module, is responsible for stores advertisements information, and the corresponding bounded geographical location information to be released of the interconnected station of WIFI signal coverage areas;
Described WIFI locator data module is connected to the advertising message matching module, be responsible for storage WIFI regional geography positional information, comprise unit sign and mark satellite information, described WIFI locator data module connects the advertising message trigger module simultaneously, the real time position data of the WIFI terminal of management detecting;
Described advertising message matching module is connected to the advertising message trigger module, is responsible for WIFI regional geography position data and this WIFI regional geography position ad data to be triggered is carried out primary election, and responsible screening meets the ad data information of input requirement;
Described advertising message trigger module connects the advertising message output module, is responsible for the automatic triggering of the advertising message of corresponding WIFI terminal real time position, and described advertising message output module is responsible for the output of advertising message.
Preferable, above-mentioned advertising message matching module comprises:
Msu message is content distributed, the screening priority ordering for carrying out according to information issue occurrence; Occurrence comprises IP address, WIFI terminal models, the cell-phone number of orientation, the interior advertisement terminal in zone, issuing time section, marked price information, the issuing time point of advertisement form, category of employment, bounded locating area, WIFI focus, issue terminal;
Tabulate, sort for the issue after the advertising message optimization of setting up after mating.
Preferable, above-mentioned WIF advertisement information server is or/and WIFI advertisement integrating server receives the information of WIFI advertising message issue client terminal comprises:
Ad content time of distributing information, the time period that the ad content that this temporal information appointment is used for this WIFI advertising message issue client terminal is distributed;
Throw in the bounded locating area, the bounded locating area that the ad content that this temporal information appointment is used for this WIFI advertising message issue client terminal is distributed;
Reception is to the request of monopolizing advertising rights in this bounded domain, and wherein sends marked price information and comprise that transmission is for the marked price information of exclusive right.
Preferable, said system device speech advertising module, be used for pushing speech advertising information to the WIFI terminal, can promote the part speech advertising in the advertisement place, user, commercial audience crowd are had certain stickiness, individual character, make things convenient for the user to obtain business information in the mode that earphone is listened in the process of walking.
Preferable, above-mentioned WIF advertisement information server is or/and WIFI advertisement integrating server, or/and WIFI terminal installation search module comprises in the search module:
Grader makes up module, is used for making up sorter model according to the ad data information type;
The information analysis module, be used for according to described sorter model described input information being analyzed, export first probability that described input information has information issue demand, described first probability is used for describing described input information based on the possibility of the described information issue of having of semantic feature angle demand;
The integrated decision-making module is used for determining whether described input information is retrieved or issued according to described first probability;
Retrieval module is used for according to described input information inquiry index database, and Query Result is returned to the WIFI terminal of retrieval request.
The search condition of search module comprises: product type, price, businessman's real time position scope, evaluation etc., modes such as search result interfaces can be tabulated, ordering, map, navigation, mark show.
Preferable, above-mentioned this system and device client browsing data feedback module, being used for collection terminal gathers in real time to the displaying live view data of advertising message, and statistical analysis, obtain real-time advertising message and click the information such as ranking data and concern index parameter of browsing, as the reference frame of the demonstration of showing advertisement seniority among brothers and sisters and advertising company's online competitive price.
Preferable, above-mentioned WIF advertisement information server is or/and WIFI advertisement integrating server, or/and WIFI terminal installation instant messaging module, comprise that instant messaging, aphalangia are to instant messaging, aphalangia refers to that to instant messaging the WIFI terminal is by the instant messaging account of identification code ID binding, instant messaging can distribute automatically or user's registration is obtained, and the instant messaging mode comprises message, microblogging, session, video, mail etc.; The device instant messaging is to be used for advertisement putting person and user's real-time communication, to reach maximum demonstration effect.
Preferable, above-mentioned WIF advertisement information server is or/and WIFI advertisement integrating server, or/and WIFI terminal installation sensing module, the bio-identification module, face recognition module, fingerprint identification module, the palmmprint identification module, the identifying code module, the two-dimension code module, wherein sensing module is used for light, temperature, humidity, smog, the collection of data such as air quality, this device is conducive to advertisement putting person and user's identity validation, promote both sides' transaction, the fail safe that exchanges, wherein sensing module is used for advertisement putting person according to the ambient conditions at scene, the decision-making advertisement content, reach the precisely tactile scape effect of advertisement, as the advertisement of rainy day propelling movement umbrella, light pushes the sunscreen products advertisement too by force.
Preferable, the interconnected station of above-mentioned Wi-Fi replaces with the interconnected station of mobile Wi-Fi, and the WIFI signal converter namely is installed, and the mobile communication signal that the mobile communication base station is launched is converted to the WIFI signal, and the mobile network comprises 3G, 4G, 5G.
Preferable for data security, can also between Wi-Fi positioning advertising issue client terminal and the WIFI advertisement information server advertising message memory module firewall component be installed in real time.
Preferable, said system is installed on the internet platform based on the Wi-Fi network, on the Internet of Things platform, on the network management platform, the web advertisement and the Internet that are WIFI hotspot local area network zone can be synchronous, advertisement part position-based in WIFI hotspot local area network zone webpage decided at the higher level but not officially announced and the webpage represents, and the webpage of WIFI hotspot local area network region exterior and the advertisement part in the webpage are not touched approximately; In the network of Internet of Things platform, the application of network management platform, namely embed advertisement on the sign based on the various literal of its Webpage, character, picture, image etc., make manager, the user of this network platform become the commercial audience crowd, the position data that location-based advertisement triggers is according to its WIFI communication terminal, and the locator data of RFID, and the direct sign of list of locations, map etc., the commercial audience service is further enlarged.
Preferable, the trigger equipment of above-mentioned Wi-Fi positioning advertising, the indoor location data of integrated delivery system and outdoor location data message slitless connection, the outdoor location data comprise from GPS, communication base station, the Internet.
Described WiFi terminal comprises: WiFi advertisement terminal equipment, WiFi handset, WiFi computer, WiFi notebook computer, WiFiPDA, and WiFi data server, and the WiFi terminal is afterwards issued the integrated information delivery system for the power that obtains and is concluded the business; Described ad content, form comprise inserts WiFi terminal browser, pushes indicative information above or below the webpage part advertisement position, WiFi network and short message, WiFi terminal browser.
Described advertisement information server is or/and WIFI advertisement integrating server comprises the Wed webserver, authorized user namely can be visited the WiFi internal network by web browser, advertisement information server is used for obtaining, handle WiFi electronic service terminal information and sets up corresponding database supplying authorized user to browse by WiFi local area network (LAN), external the Internet or/and WIFI advertisement integrating server adopts the electronic service terminal of band WiFi adapter.
The present invention can utilize the existing Wi-Fi network coverage, make up area information issue center, and Wi-Fi network coverage area and the central server of zones of different are communicated, Wi-Fi is set lands related homepage or door, the Wi-Fi location is set, collection, analysis, processing, client communication terminal data realize that the advertising message centralized control is thrown in and the issue issue.
The integrated information delivery system that the present invention is based on the Wi-Fi network has following beneficial effect: reaching is having the different information data of different location issue of the Wi-Fi network coverage, can according to the zone and or trade classification issue, also can space orientation issue, the Internet in parallel, and extend the specific aim of communication terminal is issued, realize information area issue and the more accurate orientation of information remote issue.
Description of drawings
Fig. 1 illustrates a kind of trigger equipment based on the Wi-Fi positioning advertising and preferentially issues the structure legend;
Fig. 2 shows a kind of inside issue structure chart of the delivery system based on the Wi-Fi positioning advertising;
Fig. 3 illustrates a kind of outside issue structure chart of the delivery system based on the Wi-Fi positioning advertising;
Fig. 4 illustrates the structure chart based on the integrated issue of Wi-Fi positioning advertising;
Fig. 5 illustrates the structure chart of a kind of integrated another embodiment of issue based on the Wi-Fi positioning advertising;
Fig. 6 illustrates the locator location structure figure of a kind of trigger equipment based on the Wi-Fi positioning advertising, integrated delivery system.
Embodiment
The embodiment of a kind of trigger equipment based on the Wi-Fi positioning advertising of the present invention, integrated delivery system and method as shown in drawings.
Fig. 6 illustrates the locator location structure figure of a kind of trigger equipment based on the Wi-Fi positioning advertising, integrated delivery system, and its system principle is implemented summary:
1, background server
Web advertisement information (shopping guide, navigation) system is installed in the Web server, and advertisement information server is or/and WIFI advertisement integrating server is connected advertisement information server at a high speed with Web server or/and WIFI advertisement integrating server is also taken on the location-server function;
If 2, router and Web server directly link to each other scope at a high speed more at most can be with router cascade Extended Capabilities Port number;
3, the public arena, hot spot region is installed a plurality of AP be connected other possible AP with the router netting twine is hot spot region signal coverage extension usefulness, and channel and SSID are all identical; Also can allow all AP all link to each other with the router netting twine, each AP uses mutually different channel and identical SSID, and this dual mode all can be realized automatic roaming, does not go offline;
4, after smart machine was connected in the networking of SSID appointment, router was its distributing IP, obtains significant datas such as MAC Address.Any network address of input in smart machine, then system turns to this Web server homepage automatically and show main interface in smart machine, and this main interface includes the important control program in web advertisement systematic connection address and system;
5, the WIFI terminal use can carry out associative operation under the guiding of this homepage, obtains relevant information; System can push related content automatically and show in the appointed area of smart machine, reaches the purpose of intelligently pushing.
Further, software systems are formed:
0, based on the gateway system (shell script) of DD-WRT;
1. the data management module of navigation system;
2. information (advertisement and sales promotion) system management module;
3. information (advertisement) system background module: information (literal, picture) editorial management, data backup and the recovery of pressing floor; Journal file;
4, the webpage chat system is safeguarded;
5, comprehensive integration system: to multiple spot is that the breath system provides unified interface and maintenance.
Further, system development and running environment, wherein SDK (Software Development Kit):
1, linux system c++ compilation tool (use at the Linux environment, be specifically designed to and rewrite DD-WRT and script debugging);
2, JBuilder2008(exploitation Java controls functional module and moves the master control page and interchange at Java Virtual Machine);
3, VS 2010 (exploitation backstage based on the B/S functional module of IE such as system's setting, statistical analysis form etc.).
Server system wherein:
1, supports the linux system of exploitation;
2, the IIS6 of support information issue ( Windows 2003 Advance server systems are installed to carry);
3, supported web page chat and the management JDBC+MSSQL2000/2008 Database Systems that release news.
Hardware environment wherein:
Wireless multi-layer switches linksys WRT54GS V4; Wireless aps Cisco AIR-AP1242AG-C-K9 wireless aps; Smart mobile phone; The database server Web server.
The design object of the integrated delivery system of WIFI advertising message is got up the mobile phone wift focus public arena advertisement pushing system integration in a plurality of strange lands, and the advertiser can be by data message and the database of unified interface telemanagement oneself.
Ad distribution merchant can select 1 or several WIFI advertisement pushing ground, and system sends to these advertising messages in the server of destination automatically.
Wherein system forms and to comprise: 1. the data management module of remote system; 2. uniform data management system foreground module; 3. uniform data management system background module: by different client rights management; Information (literal, picture) editorial management, data backup and recovery by the zone; Journal file; 4. uniform data management system common data administration module; 5, advertisement publication module ad distribution in the server of destination.
Fig. 1A kind of trigger equipment based on the Wi-Fi positioning advertising is shown preferentially issues the structure legend: a kind of trigger equipment of Wi-Fi positioning advertising, integrated delivery system, this advertisement information server is or/and in the WIFI advertisement integrating server:
Described advertising message memory module is connected to the advertising message matching module, is responsible for stores advertisements information, and the corresponding bounded geographical location information to be released of the interconnected station of WIFI signal coverage areas;
Described WIFI locator data module is connected to the advertising message matching module, is responsible for store geographic position information, and described WIFI locator data module connects the advertising message trigger module simultaneously, the real time position data of management WIFI terminal;
Described advertising message matching module is connected to the advertising message trigger module, is responsible for geographic position data and this geographical position ad data to be triggered is carried out primary election, and responsible screening meets the ad data information of input requirement;
Described advertising message trigger module connects the advertising message output module, is responsible for the automatic triggering of the advertising message of corresponding WIFI terminal real time position, and described advertising message output module is responsible for the output of advertising message.
Preferable, above-mentioned advertising message matching module is used for carrying out according to information issue occurrence that msu message is content distributed, the screening priority ordering, and occurrence comprises advertisement terminal, issuing time section, marked price information, issuing time point in the IP address of advertisement classification, fixed point industry, bounded locating area, WIFI focus, issue terminal, directed cell-phone number, the zone.
Preferable, above-mentioned advertisement information server is or/and WIFI advertisement integrating server receiving time information, the time period that this temporal information specifies the ad content that is used for this WIFI advertising message issue client terminal to be distributed.
Preferable, above-mentioned advertisement information server is thrown in the bounded locating area or/and WIFI advertisement integrating server comprises receiving, the bounded locating area that the ad content that this temporal information appointment is used for this WIFI advertising message issue client terminal is distributed.
Preferable, above-mentioned advertisement information server is or/and WIFI advertisement integrating server comprises reception to the request of monopolizing advertising rights in this bounded domain, and wherein sends marked price information and comprise that transmission is for the marked price information of exclusive right.
Preferable, above-mentioned advertisement information server or/and WIFI advertisement integrating server receive from each advertisement publishers in a plurality of WIFI advertising message issue client terminals with the geographical block of WIFI focus in the bounded domain associated advertisement content item that defines.
Fig. 2Show a kind of inside issue structure chart of the delivery system based on the Wi-Fi positioning advertising: this system comprises: WIFI advertising message issue client terminal, WIFI advertisement information server, the interconnected station of WIFI, WIFI terminal, and WIFI advertising message issue client terminal is connected with the WIFI advertisement information server via the interconnected station of WIFI internal lan, wherein:
A. the WIFI advertisement information server is connected with the interconnected station of WIFI by wired mode or wireless mode, is used for storage, handles through the interconnected station of WIFI and gather and the WIFI location information of terminals of transmission and the associated data information of WIFI terminal equipment;
B. comprise in the WIFI advertisement information server: advertising message memory module, WIFI locator data module, advertising message matching module, advertising message trigger module, advertising message output module;
C. the interconnected station of WIFI includes wireless router, and AP, is used for gathering the device association information of WIFI terminal, comprises mac address information, position data, terminal recognition sign and IP address.
Fig. 3A kind of outside issue structure chart of the delivery system based on the Wi-Fi positioning advertising is shown: this system comprises: WIFI advertising message issue client terminal, WIFI advertisement information server, the interconnected station of WIFI, WIFI terminal, and WIFI advertising message issue client terminal is connected with the WIFI advertisement information server via external the Internet, wherein:
A. the WIFI advertisement information server is connected with the interconnected station of WIFI by wired mode or wireless mode, is used for storage, handles through the interconnected station of WIFI and gather and the WIFI location information of terminals of transmission and the device association data message of WIFI terminal;
B. comprise in the WIFI advertisement information server: advertising message memory module, WIFI locator data module, advertising message matching module, advertising message trigger module, advertising message output module;
C. the interconnected station of WIFI includes wireless router, and AP, is used for gathering the facility information of WIFI terminal, comprises mac address information, position data, terminal recognition sign and IP address.
Fig. 4Structure chart based on the integrated issue of Wi-Fi positioning advertising is shown: this system comprises: WIFI advertising message issue client terminal, WIFI advertisement integrating server, interconnected station of above WIFI, WIFI terminal, WIFI advertising message issue client terminal via the Internet or/and the interconnected station of WIFI be connected with WIFI advertisement integrating server, wherein:
A. WIFI advertisement integrating server is connected with an interconnected station of above WIFI by wired mode or wireless mode, is used for storage, handles through the interconnected station of WIFI and gather and the WIFI location information of terminals of transmission and the device association data message of WIFI terminal;
B. comprise in the WIFI advertisement integrating server: advertising message memory module, WIFI locator data module, advertising message matching module, advertising message trigger module, advertising message output module;
C. the interconnected station of WIFI includes wireless router, and AP, is used for gathering the facility information of WIFI terminal, comprises mac address information, position data, terminal recognition sign and IP address.
Fig. 5The structure chart of a kind of integrated another embodiment of issue based on the Wi-Fi positioning advertising is shown: this system comprises: WIFI advertising message issue client terminal, WIFI advertisement integrating server, WIFI advertisement information server, interconnected station of above WIFI, WIFI terminal, wherein:
A. WIFI advertising message issue client terminal via the Internet or/and advertisement is thrown in to WIFI advertisement integrating server in the interconnected station of WIFI;
B. WIFI advertisement integrating server via the Internet or/and the interconnected station of WIFI be connected with the WIFI advertisement information server, data interaction is transmitted, the WIFI advertisement information server connects by wired mode or the interconnected station of wireless mode WIFI, is used for storage, handles WIFI location information of terminals and the facility information gathering and transmit through the interconnected station of WIFI;
C. WIFI advertisement integrating server is or/and comprise in the WIFI advertisement information server: advertising message memory module, WIFI locator data module, advertising message matching module, advertising message trigger module, advertising message output module;
D. the interconnected station of WIFI includes wireless router, and AP, is used for gathering the facility information of WIFI terminal, comprises mac address information, position data, terminal recognition sign and IP address.
Fig. 6The locator location structure figure of a kind of trigger equipment based on the Wi-Fi positioning advertising, integrated delivery system is shown: above-mentioned a kind of trigger equipment based on the Wi-Fi positioning advertising, integrated delivery system, the interconnected station arrangement WiFi of this WiFi locating module, be used for comprising and read the WiFi location information of terminals, and be used for comprising that the AP locator obtains the WiFi location information of terminals to the tracking of WiFi terminal scanning, the AP locator comprises for gathering the Wi-Fi terminal signaling, does not make the special-purpose Wi-Fi locator that the web data exchange is transmitted.
Preferable, above-mentioned a kind of trigger equipment based on the Wi-Fi positioning advertising, integrated delivery system, this WiFi terminal installation locating module, be used for the obtaining communication location information of terminals, device comprises the map locating module, or/and adopt GPS, and the locator data of radio communication base station, connect the WIF advertisement information server or/and WIFI advertisement integrating server and obtain position data via the interconnected station of Wi-Fi.
Preferable, this advertisement information server is or/and in the WIFI advertisement integrating server:
Described advertising message memory module is connected to the advertising message matching module, is responsible for stores advertisements information, and the corresponding bounded geographical location information to be released of the interconnected station of WIFI signal coverage areas;
Described WIFI locator data module is connected to the advertising message matching module, is responsible for store geographic position information, and described WIFI locator data module connects the advertising message trigger module simultaneously, the real time position data of management WIFI terminal;
Described advertising message matching module is connected to the advertising message trigger module, is responsible for geographic position data and this geographical position ad data to be triggered is carried out primary election, and responsible screening meets the ad data information of input requirement;
Described advertising message trigger module connects the advertising message output module, is responsible for the automatic triggering of the advertising message of corresponding WIFI terminal real time position, and described advertising message output module is responsible for the output of advertising message.
Preferable, above-mentioned a kind of trigger equipment based on the Wi-Fi positioning advertising, integrated delivery system, the advertising message matching module is used for carrying out according to information issue occurrence that msu message is content distributed, the screening priority ordering, and occurrence comprises advertisement terminal, issuing time section, marked price information, issuing time point in the IP address of advertisement classification, fixed point industry, bounded locating area, WIFI focus, issue terminal, directed cell-phone number, the zone.
Preferable, above-mentioned a kind of trigger equipment based on the Wi-Fi positioning advertising, integrated delivery system, advertisement information server is or/and WIFI advertisement integrating server receiving time information, the time period that this temporal information specifies the ad content that is used for this WIFI advertising message issue client terminal to be distributed.
Preferable, above-mentioned a kind of trigger equipment based on the Wi-Fi positioning advertising, integrated delivery system, advertisement information server is thrown in the bounded locating area or/and WIFI advertisement integrating server comprises receiving, the bounded locating area that the ad content that this temporal information appointment is used for this WIFI advertising message issue client terminal is distributed.
Preferable, above-mentioned a kind of trigger equipment based on the Wi-Fi positioning advertising, integrated delivery system, advertisement information server is or/and WIFI advertisement integrating server comprises reception to the request of monopolizing advertising rights in this bounded domain, and wherein sends marked price information and comprise that transmission is for the marked price information of exclusive right.
Preferable, above-mentioned a kind of trigger equipment based on the Wi-Fi positioning advertising, integrated delivery system is characterized in that this system and device speech advertising module, are used for pushing speech advertising information to the WIFI terminal.
Preferable, above-mentioned a kind of trigger equipment based on the Wi-Fi positioning advertising, integrated delivery system is characterized in that on the network identity of this system applies based on the internet platform of Wi-Fi network, Internet of Things platform, network management platform.
Above-described embodiment provides to those of ordinary skills and implements and use of the present invention, those of ordinary skills can be under the situation that does not break away from invention thought of the present invention, above-described embodiment is made various modifications or variation, thereby invention scope of the present invention do not limit by above-described embodiment, and should be the maximum magnitude that meets the inventive features that claims mention.

Claims (18)

1. trigger equipment based on the Wi-Fi positioning advertising, described device comprises: WIFI advertisement information server, the interconnected station of WIFI and WIFI terminal, wherein:
A. the WIFI advertisement information server is connected with the interconnected station of WIFI by wired mode or wireless mode, be used for storage, handle WIFI location information of terminals and the device association data message gathering and transmit via the interconnected station of WIFI, the device association data message comprise MAC Address or/and IMEI number or/and the MEID of CDMA standard number or/and IP or/and signal data or/and position data or/and device data, is used for comprising identity and the associated data of difference WIFI terminal;
B. comprise in the WIFI advertisement information server: advertising message memory module, WIFI locator data module, advertising message matching module, advertising message trigger module, advertising message output module;
C. the interconnected station of WIFI includes wireless router, and AP, is used for gathering the device association information of WIFI terminal, comprises mac address information, position data, terminal recognition sign and IP address; The interconnected station of WIFI also is used for the advertising message of WIFI advertisement information server is delivered to the WIFI terminal equipment.
2. as claim 1 described a kind of trigger equipment based on the Wi-Fi positioning advertising, comprising:
Can carry out to implement a kind of method of distributing ad content, this method comprises:
Each advertisement publishers in a plurality of advertisement publishers send shown the geographical block that is divided into a plurality of bounded domains comprise tabulation, ordering, map or navigating and browsing;
Reception is from each advertisement publishers's the selection to the one or more selected bounded domains in this geography block, the ad content that distribution is provided by these advertisement publishers in this one or more selected bounded domain;
Send the current marked price information of these selected these one or more selected bounded domains of advertisement publishers to each advertisement publishers;
Reception is submitted a tender from each advertisement publishers's the price at selected these one or more bounded binding zones of these advertisement publishers;
Reception is from the request for the location-based ad content that is associated with interested bounded domain of equipment;
Send one or more ad content items that are associated with the highest individual bid at the N of this interested bounded domain to this equipment, wherein N is zero or positive integer.
3. triggering system based on the Wi-Fi positioning advertising, it is characterized in that this system comprises: WIFI advertising message issue client terminal, WIFI advertisement information server, the interconnected station of WIFI, WIFI terminal, and WIFI advertising message issue client terminal is connected with the WIFI advertisement information server via the interconnected station of WIFI internal lan, wherein:
A. the WIFI advertisement information server is connected with the interconnected station of WIFI by wired mode or wireless mode, is used for storage, handles through the interconnected station of WIFI and gather and the WIFI location information of terminals of transmission and the associated data information of WIFI terminal equipment;
B. comprise in the WIFI advertisement information server: advertising message memory module, WIFI locator data module, advertising message matching module, advertising message trigger module, advertising message output module;
C. the interconnected station of WIFI includes wireless router, and AP, is used for gathering the device association information of WIFI terminal, comprises mac address information, position data, terminal recognition sign and IP address; The interconnected station of WIFI also is used for the advertising message of WIFI advertisement information server is delivered to the WIFI terminal equipment.
4. triggering system based on the Wi-Fi positioning advertising, it is characterized in that this system comprises: WIFI advertising message issue client terminal, WIFI advertisement information server, the interconnected station of WIFI, WIFI terminal, and WIFI advertising message issue client terminal is connected with the WIFI advertisement information server via external the Internet, wherein:
A. the WIFI advertisement information server is connected with the interconnected station of WIFI by wired mode or wireless mode, is used for storage, handles through the interconnected station of WIFI and gather and the WIFI location information of terminals of transmission and the device association data message of WIFI terminal;
B. comprise in the WIFI advertisement information server: advertising message memory module, WIFI locator data module, advertising message matching module, advertising message trigger module, advertising message output module;
C. the interconnected station of WIFI includes wireless router, and AP, is used for gathering the facility information of WIFI terminal, comprises mac address information, position data, terminal recognition sign and IP address; The interconnected station of WIFI also is used for the advertising message of WIFI advertisement information server is delivered to the WIFI terminal equipment.
5. integrated delivery system based on the Wi-Fi positioning advertising, it is characterized in that this system comprises: WIFI advertising message issue client terminal, WIFI advertisement integrating server, interconnected station of above WIFI, WIFI terminal, WIFI advertising message issue client terminal via the Internet or/and the interconnected station of WIFI be connected with WIFI advertisement integrating server, wherein:
A. WIFI advertisement integrating server is connected with an interconnected station of above WIFI by wired mode or wireless mode, is used for storage, handles through the interconnected station of WIFI and gather and the WIFI location information of terminals of transmission and the device association data message of WIFI terminal;
B. comprise in the WIFI advertisement integrating server: advertising message memory module, WIFI locator data module, advertising message matching module, advertising message trigger module, advertising message output module;
C. the interconnected station of WIFI includes wireless router, and AP, is used for gathering the facility information of WIFI terminal, comprises mac address information, position data, terminal recognition sign and IP address; The interconnected station of WIFI also is used for the advertising message of WIFI advertisement integrating server is delivered to the WIFI terminal equipment.
6. integrated delivery system based on the Wi-Fi positioning advertising is characterized in that this system comprises: WIFI advertising message issue client terminal, WIFI advertisement integrating server, WIFI advertisement information server, interconnected station of above WIFI, WIFI terminal, wherein:
A. WIFI advertising message issue client terminal via the Internet or/and advertisement is thrown in to WIFI advertisement integrating server in the interconnected station of WIFI;
B. WIFI advertisement integrating server via the Internet or/and the interconnected station of WIFI be connected with the WIFI advertisement information server, data interaction is transmitted, the WIFI advertisement information server connects by wired mode or the interconnected station of wireless mode WIFI, is used for storage, handles WIFI location information of terminals and the facility information gathering and transmit through the interconnected station of WIFI;
C. WIFI advertisement integrating server is or/and comprise in the WIFI advertisement information server: advertising message memory module, WIFI locator data module, advertising message matching module, advertising message trigger module, advertising message output module;
D. the interconnected station of WIFI includes wireless router, and AP, is used for gathering the facility information of WIFI terminal, comprises mac address information, position data, terminal recognition sign and IP address; The interconnected station of WIFI also is used for the advertising message of WIFI advertisement information server is delivered to the WIFI terminal equipment.
7. as claim 1,3,4,5,6 described a kind of trigger equipments based on the Wi-Fi positioning advertising, integrated delivery system, it is characterized in that the interconnected station arrangement Wi-Fi of this WiFi locating module, be used for comprising and read the WiFi location information of terminals, and be used for comprising that the AP locator obtains the WiFi location information of terminals to the tracking of WiFi terminal scanning, the AP locator is used for gathering the Wi-Fi terminal signaling, AP locator or device have align member, described collection Wi-Fi terminal signaling can pass through the WIFI overlay area, also can be by the Internet collection, gather the mobile communication base station.
8. as claim 1,3,4,5,6 arbitrary described a kind of trigger equipments based on the Wi-Fi positioning advertising, integrated delivery system, it is characterized in that, install locating module on this WiFi terminal equipment, be used for obtaining the WiFi location information of terminals, device comprises the map locating module, or/and GPS module, or/and big-dipper satellite locating module, or/and magnetic field induction locating module, and the locator data of radio communication base station, via the wireless aps access point or the WiFi location information of terminals is passed to the WIF advertisement information server in the mobile communication base station or/and WIFI advertisement integrating server.
9. as claim 1,3,4,5,6 described a kind of trigger equipments based on the Wi-Fi positioning advertising, integrated delivery system, it is characterized in that this advertisement information server or/and in the WIFI advertisement integrating server: WIFI advertisement integrating server can pass through the WIFI terminal of AP access point according to the position advertising message that WIFI advertising message issue client terminal is thrown in to the interconnected station of each WIFI to each WIFI area distribution;
Described advertising message memory module is connected to the advertising message matching module, is responsible for stores advertisements information, and the corresponding bounded geographical location information to be released of the interconnected station of WIFI signal coverage areas;
Described WIFI locator data module is connected to the advertising message matching module, be responsible for storage WIFI regional geography positional information, comprise unit sign and mark satellite information, described WIFI locator data module connects the advertising message trigger module simultaneously, the real time position data of the WIFI terminal of management detecting;
Described advertising message matching module is connected to the advertising message trigger module, is responsible for WIFI regional geography position data and this WIFI regional geography position ad data to be triggered is carried out primary election, and responsible screening meets the ad data information of input requirement;
Described advertising message trigger module connects the advertising message output module, is responsible for the automatic triggering of the advertising message of corresponding WIFI terminal real time position, and described advertising message output module is responsible for the output of advertising message.
10. as claim 1,3,4,5,6 described a kind of trigger equipments based on the Wi-Fi positioning advertising, integrated delivery system, it is characterized in that the advertising message matching module comprises:
Msu message is content distributed, the screening priority ordering for carrying out according to information issue occurrence; Occurrence comprises IP address, WIFI terminal models, the cell-phone number of orientation, the interior advertisement terminal in zone, issuing time section, marked price information, the issuing time point of advertisement form, category of employment, bounded locating area, WIFI focus, issue terminal;
Tabulate, sort for the issue after the advertising message optimization of setting up after mating.
11. as claim 1,3,4,5,6 described a kind of trigger equipments based on the Wi-Fi positioning advertising, integrated delivery system, it is characterized in that with the WIF advertisement information server or/and the information of WIFI advertisement integrating server reception WIFI advertising message issue client terminal comprises:
Ad content time of distributing information, the time period that the ad content that this temporal information appointment is used for this WIFI advertising message issue client terminal is distributed;
Throw in the bounded locating area, the bounded locating area that the ad content that this temporal information appointment is used for this WIFI advertising message issue client terminal is distributed;
Reception is to the request of monopolizing advertising rights in this bounded domain, and wherein sends marked price information and comprise that transmission is for the marked price information of exclusive right.
12. as claim 1,3,4,5,6 described a kind of trigger equipments based on the Wi-Fi positioning advertising, integrated delivery system, it is characterized in that this system and device speech advertising module, be used for pushing speech advertising information to the WIFI terminal.
13. as claim 1,3,4,5,6 described a kind of trigger equipments based on the Wi-Fi positioning advertising, integrated delivery system, it is characterized in that the WIF advertisement information server or/and WIFI advertisement integrating server, or/and WIFI terminal installation search module comprises in the search module:
Grader makes up module, is used for making up sorter model according to the ad data information type;
The information analysis module, be used for according to described sorter model described input information being analyzed, export first probability that described input information has information issue demand, described first probability is used for describing described input information based on the possibility of the described information issue of having of semantic feature angle demand;
The integrated decision-making module is used for determining whether described input information is retrieved or issued according to described first probability;
Retrieval module is used for according to described input information inquiry index database, and Query Result is returned to the WIFI terminal of retrieval request.
14. as claim 1,3,4,5,6 described a kind of trigger equipments based on the Wi-Fi positioning advertising, integrated delivery system, it is characterized in that this system and device client browsing data feedback module, being used for collection terminal gathers in real time to the displaying live view data of advertising message, and statistical analysis, obtain real-time advertising message and click the information such as ranking data and concern index parameter of browsing, as the reference frame of the demonstration of showing advertisement seniority among brothers and sisters and advertising company's online competitive price.
15. as claim 1,3,4,5,6 described a kind of trigger equipments based on the Wi-Fi positioning advertising, integrated delivery system, it is characterized in that the WIF advertisement information server or/and WIFI advertisement integrating server, or/and WIFI terminal installation instant messaging module, comprise instant messaging, aphalangia to instant messaging, aphalangia refers to that to instant messaging the WIFI terminal is by the instant messaging account of identification code ID binding.
16. as claim 1,3,4,5,6 described a kind of trigger equipments based on the Wi-Fi positioning advertising, integrated delivery system, it is characterized in that the WIF advertisement information server or/and WIFI advertisement integrating server, or/and WIFI terminal installation sensing module, bio-identification module, face recognition module, fingerprint identification module, palmmprint identification module, identifying code module, two-dimension code module, wherein sensing module is used for the collection to data such as light, temperature, humidity, smog, air qualities.
17. as claim 1,3,4,5,6 described a kind of trigger equipments based on the Wi-Fi positioning advertising, integrated delivery system, it is characterized in that this system is installed on the internet platform based on the Wi-Fi network, on the Internet of Things platform, on the network management platform.
18. As claim 1,3,4,5,6 described a kind of trigger equipments based on the Wi-Fi positioning advertising, integrated delivery system, it is characterized in that the interconnected station of Wi-Fi replaces with the interconnected station of mobile Wi-Fi, the WIFI signal converter namely is installed, the mobile communication signal that the mobile communication base station is launched is converted to the WIFI signal, and the mobile network comprises 3G, 4G, 5G.
CN2013100504193A 2012-02-13 2013-02-12 Trigger device, integrated publishing system and method based on WiFi positioning advertisement Pending CN103260128A (en)

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CN2012100307627A CN102447653A (en) 2012-02-13 2012-02-13 Integrated information distribution system based on WiFi (Wireless Fidelity)
CN201210030762.7 2012-02-13
CN201210373846 2012-10-03
CN201210373846.0 2012-10-03
CN201210416677.4 2012-10-28
CN201210416677 2012-10-28
CN201210490266.X 2012-11-27
CN201210490266 2012-11-27
CN201310047801.9 2013-02-06
CN201310047801 2013-02-06
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CN110087284A (en) * 2018-10-17 2019-08-02 王伟涛 Information issuing method and its system, the method and its system that obtain contact method

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Application publication date: 20130821