CN102075856A - Method and system for assisting precise wireless advertising information delivery by mobile communication positioning technology - Google Patents
Method and system for assisting precise wireless advertising information delivery by mobile communication positioning technology Download PDFInfo
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- CN102075856A CN102075856A CN2010105741416A CN201010574141A CN102075856A CN 102075856 A CN102075856 A CN 102075856A CN 2010105741416 A CN2010105741416 A CN 2010105741416A CN 201010574141 A CN201010574141 A CN 201010574141A CN 102075856 A CN102075856 A CN 102075856A
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Abstract
The invention discloses a method and a system for assisting precise wireless advertising information delivery by mobile communication positioning technology. The system comprises positioning technology, a mobile communication network, a user terminal, network equipment, an advertisement delivery system, terminal positioning equipment and the like. Comprehensive positioning data of all target users in a specific geographic spatial range is acquired through various kinds of wireless positioning technology, wireless advertising information transmission and delivery are performed on the user terminal which meets a positioning data rule set by the system, and an advertising information content is displayed on the target user terminal in a multivariable mode such as characters, pictures, voices, video images, vector graphics and the like. The user terminal in a limited spatial range is accurately identified, monitored and communicated by positioning technology, the advertising information is delivered and issued at a higher precision, the potential consumption behaviors of advertisement audiences are predicted better, and the advertisement permeability is greatly improved. Thus, a mobile communication operator also can acquire good user experience of the network due to the method and the system, and the actual application value of the communication network is improved.
Description
Affiliated technical field
The present invention discloses accurate put-on method of a kind of moving communicating field wireless advertisement message and system, especially can determine all target terminal user in the specific geographical spatial dimension based on the wireless location data that multiple wireless location technology obtained, and to target terminal user transmission displaying advertising messages, on target terminal user with polynary mode showing advertisements information contents such as literal, picture, speech, video image, vector graphics.
Background technology
At present, the accurate wireless messages of known moving communicating field is thrown in technology and enforcement, all register historical wireless service classification and the hobby etc. used of information, user's historical consume data, the behavior of user's historical consume, user, and ask for and consulting behavior etc. by the various services that the user directly initiates according to the user that operator grasped.But, the historical behavior data that user data that operator grasped and user are spontaneous are owing to ignore the physics social space environment of user's objective reality fully, thereby, its input can not be thrown in the practical advertising message that meets user's actual need according to user's ambient conditions actual of living in, input causes ageing hysteresis, low, the erroneous transmissions input of practicality to wireless messages, ignore the potential behavior that the user may occur, so that the user is caused the communication harassing and wrecking.
Summary of the invention
Can not be in order to overcome existing wireless advertisement message input technology according to the deficiency of the potential behavior of particular space geographic range guiding user, the present invention uses the wireless location technology monitoring and gathers the interior user terminal of location geographical space, obtain to specify the user terminal phone number and the user terminal located in connection data of locating in the geographical space scope by existing mobile communication wireless location technology and service, again the practical commercial advertisement information in this scope is sent to user terminal, throw in thereby finish accurate wireless advertisement message transmission.
The technical solution adopted for the present invention to solve the technical problems is: for accuracy, the real-time to specific geographical spatial dimension user terminal location, wireless location technology and service that this system uses multiple mobile communications network to provide are provided.System of the present invention can use mobile communication locating technology with data terminal positioning equipment, user terminal, network equipment terminal, mobile communication network device (as: mobile base station, mobile communication car, Deng), geo-referenced object or spatial geography data setting coordinate be the center of circle, certain specific geographical spatial dimension of setting distance to a declared goal and being radius positions the data monitoring collection.
System of the present invention receives the locator data that the communication network location technology provides, data such as recording user phone number, user network identifying information, customer mobile terminal identifying information, user terminal spatial positional information, user movement time, movement locus, motion frequency, and, send wireless advertisement message thereby transmit precisely, easily according to the public and predefined audient user's restrictive condition of commercial facility in the native system geographical space scope of living in.
Same system of the present invention also can respond the request that the mobile subscriber terminal in the geographical space scope of location is initiated, and sends advertising message to user terminal.
The present invention discloses accurate put-on method of a kind of moving communicating field wireless advertisement message and system, it is characterized in that, comprising:
1, mobile communication location technology, the network positions technological service that location technology service that mobile communication carrier provides and specialty location operator provide;
2, mobile communication network GSM, PHS, CDMA, WCDMA, TDCDMA, 2.5G, 3G, 4G, WiFi, SIM, Bluetooth;
3, user terminal, mobile phone, hand-held positioning equipment, vehicle positioning equipment, mobile communication locating terminal, etc.;
4, wireless network terminal, wireless network receiving equipment, smart antenna, etc.;
5, mobile communication network device, as: mobile base station, mobile communication car, etc.;
6, accurate wireless advertisement message jettison system;
7, jettison system data terminal positioning equipment;
Native system uses multiple mobile communication location technology to obtain locator data and information by mobile communications network, with data terminal positioning equipment, user terminal, wireless network terminal, mobile communication network device, geo-referenced object or the spatial geography data setting coordinate of native system is the center of circle, and certain specific geographical spatial dimension that any setpoint distance is a radius positions the data monitoring collection., carry out the wireless messages transmission and throw in accurate, the most detailed comprehensive locator data information of all user terminals in the certain position geographical space according to mobile communication locating technology meeting user terminal that system of the present invention preestablishes the geographical spatial data restriction rule.
The present invention uses following one or more location technologies to carry out supplementary and precisely throws in, and comprising:
1, global positioning system Global Positioning System-GPS location technology;
2, WiFi wireless network location technology;
3, UWB-ultrawideband, ultra broadband triangle location technology;
4,2.5G/3G/4G/GSM/WCDMA/CDMA/TDCDMA network positions technology;
2.5G/3G/4G/GSM/WCDMA/CDMA/TDCDMA the network positions technology specifically relates to again based on Cell ID technology, AOA-Angle of arrival technology, TOA-Time of Arrival technology, TDOA-Time Different of Arrival technology, AFLT-Advanced Forward Link Trilateration technology etc.;
5, the mobile communication location-based service is a LCS-Location Services positioning service technology;
6, PHP/PHS Personal Handyphone System location technology;
7, RFID radio electronic label location technology;
8, above technology hybrid location determination technology more than 2 kinds or 2 kinds.
By adopting this practical technique that user terminal in the restriceted envelope scope is accurately discerned, monitors, communicated by letter of location technology, rate of precision is thrown in issuing advertisement information highly, predicts the potential consumption behavior of commercial audience preferably, has improved the advertisement permeability greatly.Because the advertising message of throwing in belongs to commodity and information on services in the spatial dimension of location, the user can find the concrete selling spot of commodity and service very quickly, therefore can guarantee the distribution effect of advertising message and commercial audience user's convenient experience.The advertising message that system of the present invention throws in will be taken as the leading factor with a large amount of discounts, preferential commodity and service information, the user receives near the advertising message the geographical environment of living in and therefrom obtains tangible discount income, therefore the mobile communications operator also can obtain user's good network experience, has improved the actual use value of communication network.
Description of drawings
Fig. 1 is the schematic diagram of auxiliary accurate wireless advertisement message put-on method of mobile communication locating technology of the present invention and system
1. user terminals among the figure, 2. wireless network terminal, 3. mobile communication network device, 4. jettison system data terminal positioning equipment, 5. specific region geographic range, 6. mobile communication network, 7. mobile communication location technology, 8. accurate wireless advertisement message jettison system
Embodiment
1. auxiliary accurate wireless advertisement message put-on method of mobile communication locating technology of the present invention and system use the mobile communication location technology to user terminal 1, wireless network terminal 2, mobile communication network device 3 in the specific geographical spatial dimension 5 by mobile communication network 6, and jettison system data terminal positioning equipment 4 is monitored and located.
2. system of the present invention can use mobile communication locating technology 7 with jettison system data terminal positioning equipment 4, user terminal 1, wireless network terminal 2, mobile communication network device 3, geo-referenced object or spatial geographical locations data coordinates etc., arbitrary object of reference is set at the center of circle, and the setting distance to a declared goal is that the specific geographical spatial dimension 5 of radius positions the data monitoring collection.
3. system of the present invention receives the locator data that the mobile communication location technology 7 of mobile communications network 6 provides, data such as recording user phone number, and, send wireless advertisement message thereby transmit precisely, easily according to the public and predefined audient user's restrictive condition of commercial facility in the spatial dimension of native system geographical position of living in.
4. after present device and accurate wireless advertisement message jettison system 8 thereof were finished relevant the setting in advance, system was automatic operational mode.
Claims (6)
1. a mobile communication locating technology is assisted accurate wireless advertisement message put-on method and system, it is characterized in that based on the targeted customer in the specific geographical space of multiple location technology aid identification, carries out the system that accurate advertisement is thrown in; Target terminal user data in location technology monitoring, identification, the transmission particular space geographic range are carried out accurate advertisement to the user who meets the commercial audience requirement and are thrown in.
2. auxiliary accurate wireless advertisement message put-on method of mobile communication locating technology according to claim 1 and system is characterized in that: use multiple mobile communication location technology to obtain locator data and information by mobile communications network.Using following one or more location technologies to carry out supplementary precisely throws in, comprise: global positioning system Global Positioning System-GPS location technology, WiFi wireless network location technology, UWB-ultrawideband, ultra broadband triangle location technology, the Bluetooth radio network technique, 2.5G/3G/4G/GSM/WCDMA/CDMA/TDCDMA network positions technology, network of relation location technology specifically relate to the technology based on Cell ID again, Angle of arrival technology, Time of Arrival technology Time Different of Arrival technology, technology such as Advanced Forward Link Trilateration technology, the mobile communication location-based service is a LCS-Location Services positioning service technology, PHP/PHS Personal Handyphone System location technology, RFID radio electronic label location technology, above technology hybrid location determination technology more than 2 kinds or 2 kinds.
3. auxiliary accurate wireless advertisement message put-on method of mobile communication locating technology according to claim 1 and system, it is characterized in that: can be the center of circle with data terminal positioning equipment of the present invention, user terminal, network equipment terminal, mobile communication network device, geo-referenced object or spatial geography data setting coordinate arbitrarily, the specific geographical spatial dimension that any setpoint distance is a radius positions the data monitoring collection.
4. auxiliary accurate wireless advertisement message put-on method of mobile communication locating technology according to claim 1 and system, it is characterized in that: system of the present invention receives the locator data that the communication network location technology provides, locator datas such as recording user phone number, user network identifying information, customer mobile terminal identifying information, user terminal spatial positional information, user movement time, movement locus, motion frequency, and the user terminal that meets native system setting locator data rule is carried out the wireless messages transmission throw in.
5. auxiliary accurate wireless advertisement message put-on method of mobile communication locating technology according to claim 1 and system, it is characterized in that: precisely wireless advertisement message throw in be on target terminal user with polynary mode showing advertisements information contents such as literal, picture, speech, video image, vector graphics, concrete form is exactly multiple mobile communication technology form of services such as short message, multimedia message, electronic chart, Streaming Media image, speech, music.
6. auxiliary accurate wireless advertisement message put-on method of mobile communication locating technology according to claim 1 and system, it is characterized in that: as accurate wireless advertisement message jettison system, has complete mobile communication function, the utility model system can respond the request that the mobile subscriber terminal in the geographical space scope of location is initiated, and sends advertising message to user terminal; This method and system are applicable to all communication network terminal users, refer to that the present invention and system are applicable to mobile communication networks such as GSM, PHS, CDMA, WCDMA, TDCDMA, 2.5G, 3G, 4G, WiFi, SIM, Bluetooth, Wlan; Be applicable to Internet internet, WLAN etc.
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| CN2010105741416A CN102075856A (en) | 2010-12-06 | 2010-12-06 | Method and system for assisting precise wireless advertising information delivery by mobile communication positioning technology |
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Cited By (11)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102395106A (en) * | 2011-11-03 | 2012-03-28 | 南京熊猫电子股份有限公司 | Value added service method based on position and residence time information of GSM (global system for mobile communication) UE (unified equipment) users |
| CN102523554A (en) * | 2011-11-28 | 2012-06-27 | 苏州英福迈升信息技术有限公司 | Virtual community application system based on radio-frequency identification (RFID) |
| CN103260128A (en) * | 2012-02-13 | 2013-08-21 | 周良文 | Trigger device, integrated publishing system and method based on WiFi positioning advertisement |
| WO2013120446A1 (en) * | 2012-02-13 | 2013-08-22 | Zhou Liangwen | Triggering device and integrated publishing system based on wireless fidelity (wifi) locating advertisements |
| CN104737592A (en) * | 2012-09-27 | 2015-06-24 | 美国博通公司 | System information for device-to-device discovery |
| CN105264564A (en) * | 2013-03-15 | 2016-01-20 | Ip定位公司 | Shelf-level marketing and point of sales enrichment |
| CN106357742A (en) * | 2016-08-29 | 2017-01-25 | 深圳赢时通网络有限公司 | Marketing system |
| CN107071042A (en) * | 2017-04-27 | 2017-08-18 | 北京望远传媒有限公司 | The method and system of advertisement are remotely delivered for advertisement machine |
| CN107103483A (en) * | 2016-02-19 | 2017-08-29 | 中国移动通信集团内蒙古有限公司 | The method and device that outdoor advertising is delivered |
| CN107194731A (en) * | 2017-05-23 | 2017-09-22 | 苏州人师北清网络技术有限公司 | Advertisement placement method and device |
| CN117436952A (en) * | 2023-09-28 | 2024-01-23 | 书行科技(北京)有限公司 | Advertisement audience determination method and related products |
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2010
- 2010-12-06 CN CN2010105741416A patent/CN102075856A/en active Pending
Cited By (13)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102395106A (en) * | 2011-11-03 | 2012-03-28 | 南京熊猫电子股份有限公司 | Value added service method based on position and residence time information of GSM (global system for mobile communication) UE (unified equipment) users |
| CN102395106B (en) * | 2011-11-03 | 2014-09-17 | 南京熊猫电子股份有限公司 | Value added service method based on position and residence time information of GSM (global system for mobile communication) UE (unified equipment) users |
| CN102523554A (en) * | 2011-11-28 | 2012-06-27 | 苏州英福迈升信息技术有限公司 | Virtual community application system based on radio-frequency identification (RFID) |
| CN103260128A (en) * | 2012-02-13 | 2013-08-21 | 周良文 | Trigger device, integrated publishing system and method based on WiFi positioning advertisement |
| WO2013120446A1 (en) * | 2012-02-13 | 2013-08-22 | Zhou Liangwen | Triggering device and integrated publishing system based on wireless fidelity (wifi) locating advertisements |
| CN104737592A (en) * | 2012-09-27 | 2015-06-24 | 美国博通公司 | System information for device-to-device discovery |
| CN105264564A (en) * | 2013-03-15 | 2016-01-20 | Ip定位公司 | Shelf-level marketing and point of sales enrichment |
| CN107103483A (en) * | 2016-02-19 | 2017-08-29 | 中国移动通信集团内蒙古有限公司 | The method and device that outdoor advertising is delivered |
| CN107103483B (en) * | 2016-02-19 | 2021-02-02 | 中国移动通信集团内蒙古有限公司 | Outdoor advertisement putting method and device |
| CN106357742A (en) * | 2016-08-29 | 2017-01-25 | 深圳赢时通网络有限公司 | Marketing system |
| CN107071042A (en) * | 2017-04-27 | 2017-08-18 | 北京望远传媒有限公司 | The method and system of advertisement are remotely delivered for advertisement machine |
| CN107194731A (en) * | 2017-05-23 | 2017-09-22 | 苏州人师北清网络技术有限公司 | Advertisement placement method and device |
| CN117436952A (en) * | 2023-09-28 | 2024-01-23 | 书行科技(北京)有限公司 | Advertisement audience determination method and related products |
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Application publication date: 20110525 |