CN103049870B - Mobile advertisement putting system and method - Google Patents
Mobile advertisement putting system and method Download PDFInfo
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- CN103049870B CN103049870B CN201210592015.2A CN201210592015A CN103049870B CN 103049870 B CN103049870 B CN 103049870B CN 201210592015 A CN201210592015 A CN 201210592015A CN 103049870 B CN103049870 B CN 103049870B
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Abstract
The invention relates to a mobile advertisement putting method, which comprises the following steps that an API (Application Program Interface) advertisement interface receives an advertisement request sent by APP (Application) or a third party media; the API advertisement interface obtains a comparison instruction according to the advertisement request, and sends the comparison instruction to an LBS (Location Based Service) engine, wherein the comparison instruction comprises an IP (Internet Protocol) address or GPS (Global Position System) locating information; the LBS engine receives the comparison instruction, and compares contents in the comparison instruction with data in an advertisement platform data base; geographic position information obtained through comparison is returned to the API advertisement interface; corresponding advertisement information is extracted from an advertisement bank according to the geographic position information and is returned to the APP or the third party media; and the APP or the third party media displays advertisements according to the advertisement information. The invention also provides a mobile advertisement putting system. According to the mobile advertisement putting system and the method provided by the invention, the novel advertisement putting method can enable an advertisement putting range to be more accurate, so that the advertisement putting cost is saved.
Description
Technical field
The present invention relates to wireless communication field, more particularly to a kind of moving advertising jettison system and method.
Background technology
With the popularization and the lifting of network speed of smart mobile phone, moving advertising is also fast therewith as a kind of emerging advertisement mode
Speed development, this advertisement mode with its it is accurate, timely, efficient the characteristics of enjoy people to pay close attention to.The core value of moving advertising exists
In realizing precisely throwing in, the mode in place is thrown in existing moving advertising, is positioned using provinces and cities as minimum unit.
In the advertisement putting mode positioned as minimum unit by provinces and cities, input target model is reduced to a certain extent
Enclose, but not enough precisely, if it is desired to more small range is just helpless.Such as, large supermarket, a brand store etc.,
They have preferential activity often, and their target customers are around this in several kilometer ranges mostly.According to province
City carries out advertisement putting as minimum unit, and that will necessarily cause to waste, and effect is not inevitable very obvious.
The content of the invention
The present invention provides a kind of moving advertising jettison system and method, makes advertisement putting scope more accurate, for specific visitor
The specific input of family colony.
The invention provides a kind of moving advertising put-on method, including：API ad interfaces are received by APP applications or the 3rd
The ad-request that square media send；The API ad interfaces obtain contrast instruction according to the ad-request, and by the contrast
Instruction is sent to LBS service engine, and wherein, the contrast instruction includes IP address or GPS location information；The LBS service
Engine receives the contrast instruction, by the content in the contrast instruction and the Data Comparison in advertising platform data base；Will
The geographical location information that contrast is obtained returns to the API ad interfaces, is extracted from advertisement base according to the geographical location information
Corresponding advertising message returns to APP applications or third party's media, and APP applications or third party's media enter according to the advertising message
Row advertising display.
Preferably, the ad-request include for advertiser distribution platform business Key, Apply Names, equipment unique mark,
Device type, operator, network type, IP address or GPS location information, using affiliated classification, device operating system version, set
The time that the density of standby screen, advertisement size width, advertisement size height, ad spot types, request send.
Preferably, the advertising platform data base includes accurate IP storehouses and geographical position storehouse.
Preferably, all of IP address is stored in the accurate IP storehouses；The all of GPS of the geographical position library storage
Location information.
The present invention also provides a kind of moving advertising jettison system, including：APP is applied or third party's media, wide for initiating
Accuse request；API ad interfaces, are sent to LBS service engine for obtaining contrast instruction according to the ad-request, and the contrast refers to
Order includes IP address or GPS location information；LBS service engine, for receiving the contrast instruction, the contrast is instructed
In content and advertising platform data base in Data Comparison, and the geographical location information that contrast is obtained is returned to into the API
Ad interface；Advertising platform data base, for storing all of IP address and GPS location information；API ad interfaces, also use
In corresponding advertising message being extracted according to the geographical location information from advertisement base return to APP applications or third party's media；APP
Using or third party's media, be additionally operable to carry out advertising display according to the advertising message.
Preferably, the ad-request include for advertiser distribution platform business Key, Apply Names, equipment unique mark,
Device type, operator, network type, IP address or GPS location information, using affiliated classification, device operating system version, set
The time that the density of standby screen, advertisement size width, advertisement size height, ad spot types, request send.
Preferably, the advertising platform data base includes accurate IP storehouses and geographical position storehouse.
A kind of moving advertising jettison system provided in an embodiment of the present invention and method, new advertisement placement method throw advertisement
The scope put is more accurate, so having saved advertisement putting cost.
Description of the drawings
Fig. 1 is a kind of schematic flow sheet of moving advertising put-on method that the present invention is provided；
Fig. 2 is a kind of structural representation of moving advertising jettison system that the present invention is provided.
Specific embodiment
In order that the objects, technical solutions and advantages of the present invention become more apparent, it is below in conjunction with drawings and Examples, right
The present invention is further elaborated.It should be appreciated that specific embodiment described herein is only to explain the present invention, and
It is not used in the restriction present invention.
A kind of schematic flow sheet of moving advertising put-on method of the embodiment of the present invention shown in Fig. 1 is referred to, including：
Step S101：APP is applied or third party's media initiate ad-request.
Specifically, the ad-request includes IP address or GPS location information, and IP address is used for confirming that user is currently located
Position, such as in which province, which city；GPS location information, the i.e. longitude and latitude of user's present position, GPS location letter
Breath can specifically know the avenue that active user is located than IP address more accurate positioning, also include for advertiser's distribution
Platform business Key, Apply Names, equipment unique mark, device type, operator, network type, IP address, using affiliated classification,
Device operating system version, the density of device screen, advertisement size width, advertisement size height, ad spot types, request send when
Between.
Step S102：API (Application Programming Interface, application programming interface) advertisement
Interface obtains contrast instruction according to the ad-request and is sent to LBS (Location Based Service, location-based clothes
Business) service-Engine.
Specifically, contrast instruction includes IP address or GPS location information.
Step S103：LBS service engine receives the contrast and instructs, by the content in the contrast instruction and advertising platform number
Accurate IP storehouses and geographical position storehouse according to storehouse carries out Data Comparison, obtains geographical location information.
Specifically, all of IP address is stored in accurate IP storehouses；The all of GPS location letter of geographical position library storage
Breath.
Step S104：The geographical location information that obtains of contrast is returned to into API ad interfaces, according to geographical location information from
Advertisement base is extracted corresponding advertising message and returns to APP applications or third party's media, and APP applications or third party's media are according to described
Advertising message carries out advertising display.
Specifically, geographical location information is the particular location that APP applications or third party's media requests provide advertisement, can be had
Body is to province, city, street.
A kind of moving advertising put-on method provided in an embodiment of the present invention, the scope of new advertisement placement method advertisement putting
More precisely, so having saved advertisement putting cost.
A kind of structural representation of moving advertising jettison system of the embodiment of the present invention shown in Fig. 2 is referred to, including：
APP is applied or third party's media 201, for initiating ad-request.
Specifically, the ad-request includes platform business Key for advertiser's distribution, Apply Names, equipment unique mark, sets
For type, operator, network type, IP address or GPS location information, using affiliated classification, device operating system version, equipment
The time that the density of screen, advertisement size width, advertisement size height, ad spot types, request send.
API ad interfaces 202, are sent to LBS service engine 203 for obtaining contrast instruction according to the ad-request.
Specifically, contrast instruction includes IP address or GPS location information.
LBS service engine 203, instructs for receiving the contrast, by the content in the contrast instruction and advertising platform number
The data in accurate IP storehouses 2041 and/or geographical position storehouse 2042 according to storehouse 204 are contrasted, and the geographical position that contrast is obtained
Confidence breath returns to API ad interfaces 202.
Specifically, all of IP address is stored in accurate IP storehouses 2041；Geographical position storehouse 2042 stores all of GPS
Location information.
Specifically, geographical location information is the particular location that APP applications or third party's media requests provide advertisement, can be had
Body is to province, city, street.
API ad interfaces 202, are additionally operable to be returned to from the corresponding advertising message of advertisement base extraction according to geographical location information
APP is applied or third party's media 201.
APP is applied or third party's media 201, is additionally operable to carry out advertising display according to advertising message.
A kind of moving advertising jettison system provided in an embodiment of the present invention, new advertisement delivery system make the model of advertisement putting
Enclose more precisely, so having saved advertisement putting cost.
Presently preferred embodiments of the present invention is the foregoing is only, not to limit the present invention, all essences in the present invention
Any modification, equivalent and improvement made within god and principle etc., should be included within the scope of the present invention.
Claims (4)
1. a kind of moving advertising put-on method, it is characterised in that include：
API ad interfaces receive the ad-request sent by APP applications or third party's media；
The API ad interfaces obtain contrast instruction according to the ad-request, and the contrast instruction is sent to LBS service
Engine, wherein, the contrast instruction includes IP address or GPS location information；
The LBS service engine receives the contrast instruction, by the content in the contrast instruction and advertising platform data base
In Data Comparison；
The geographical location information that contrast is obtained is returned to into the API ad interfaces, according to the geographical location information from advertisement
Storehouse is extracted corresponding advertising message and returns to APP applications or third party's media, and APP applications or third party's media are according to the advertisement
Information carries out advertising display,
The advertising platform data base includes accurate IP storehouses and geographical position storehouse,
All of IP address is stored in the accurate IP storehouses；The all of GPS location information of the geographical position library storage.
2. the method for claim 1, it is characterised in that：The ad-request includes the platform business for advertiser's distribution
Key, Apply Names, equipment unique mark, device type, operator, network type, IP address or GPS location information, apply institute
Category classification, device operating system version, the density of device screen, advertisement size width, advertisement size height, ad spot types, request
The time of transmission.
3. a kind of moving advertising jettison system, it is characterised in that include：
APP is applied or third party's media, for initiating ad-request；
API ad interfaces, are sent to LBS service engine, the contrast instruction for obtaining contrast instruction according to the ad-request
Including IP address or GPS location information；
LBS service engine, for receiving the contrast instruction, by the content in the contrast instruction and advertising platform data base
In Data Comparison, and the geographical location information that obtains of contrast is returned to into the API ad interfaces；
Advertising platform data base, for storing all of IP address and GPS location information；
API ad interfaces, are additionally operable to return to APP according to the geographical location information from the corresponding advertising message of advertisement base extraction
Using or third party's media；
APP is applied or third party's media, is additionally operable to carry out advertising display according to the advertising message,
The advertising platform data base includes accurate IP storehouses and geographical position storehouse.
4. system as claimed in claim 3, it is characterised in that：The ad-request includes the platform business for advertiser's distribution
Key, Apply Names, equipment unique mark, device type, operator, network type, IP address or GPS location information, apply institute
Category classification, device operating system version, the density of device screen, advertisement size width, advertisement size height, ad spot types, request
The time of transmission.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201210592015.2A CN103049870B (en) | 2012-12-19 | 2012-12-19 | Mobile advertisement putting system and method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201210592015.2A CN103049870B (en) | 2012-12-19 | 2012-12-19 | Mobile advertisement putting system and method |
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| Publication Number | Publication Date |
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| CN103049870A CN103049870A (en) | 2013-04-17 |
| CN103049870B true CN103049870B (en) | 2017-03-22 |
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| CN201210592015.2A Active CN103049870B (en) | 2012-12-19 | 2012-12-19 | Mobile advertisement putting system and method |
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Families Citing this family (13)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20160078482A1 (en) * | 2014-09-16 | 2016-03-17 | Voicebox Technologies Corporation | System and method of marketing of user requests |
| CN104270651B (en) * | 2014-09-22 | 2016-09-21 | 合一网络技术(北京)有限公司 | Message put-on method based on many IP storehouse and device |
| CN104244052A (en) * | 2014-10-17 | 2014-12-24 | 西安诺瓦电子科技有限公司 | Play control method of mobile LED (Light Emitting Diode) display system and control system thereof |
| CN104966215A (en) * | 2015-07-01 | 2015-10-07 | 小米科技有限责任公司 | Advertisement information push method and apparatus |
| CN105577277B (en) * | 2015-11-20 | 2018-12-28 | 浙江众匠信息技术有限公司 | A kind of information transmitting apparatus |
| CN105657019A (en) * | 2016-01-05 | 2016-06-08 | 仲蕊 | Mobile terminal advertisement delivery method based on geographical position |
| CN105976216A (en) * | 2016-06-30 | 2016-09-28 | 腾讯科技（深圳）有限公司 | Advertising effect evaluation method, advertisement injecting method and device |
| CN107071042B (en) * | 2017-04-27 | 2018-02-13 | 北京望远传媒有限公司 | The method and system of advertisement are remotely launched for advertisement machine |
| CN107146107A (en) * | 2017-05-05 | 2017-09-08 | 携程旅游信息技术（上海）有限公司 | The system and method for dynamic generation advertisement position |
| CN109729123B (en) * | 2017-10-31 | 2022-01-28 | 北京国双科技有限公司 | Method and device for monitoring advertisement delivery region |
| CN109344345A (en) * | 2018-10-16 | 2019-02-15 | 翟红鹰 | Data access system and access method, terminal and storage medium based on block chain |
| CN112040024B (en) * | 2020-08-28 | 2023-05-09 | 北京明略昭辉科技有限公司 | Data processing method, device, equipment and storage medium |
| CN114764723A (en) * | 2021-01-13 | 2022-07-19 | 上海彼诚文化传播有限公司 | Method for improving accuracy of geographical position of intelligent television equipment through desensitization calculation |
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| CN102546950A (en) * | 2012-01-21 | 2012-07-04 | 辜进荣 | Precisely-positioning cellphone advertisement playing method |
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| KR100873351B1 (en) * | 2007-02-27 | 2008-12-10 | 엔에이치엔(주) | advertisement system using mash-up map and method thereof |
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Denomination of invention: Mobile advertisement putting system and method Effective date of registration: 20180108 Granted publication date: 20170322 Pledgee: Shenzhen high tech investment and financing Company limited by guarantee Pledgor: Epoch Information Technology Co., Ltd of Eastcom of Shenzhen Registration number: 2018990000023 |
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Date of cancellation: 20191203 Granted publication date: 20170322 Pledgee: Shenzhen high tech investment and financing Company limited by guarantee Pledgor: Epoch Information Technology Co., Ltd of Eastcom of Shenzhen Registration number: 2018990000023 |