CN109729123B - Method and device for monitoring advertisement delivery region - Google Patents
Method and device for monitoring advertisement delivery region Download PDFInfo
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Abstract
The embodiment of the invention provides a method for monitoring an advertisement putting region, which comprises the following steps: the monitoring server receives monitoring information sent by user equipment in response to monitoring of events of interest of the user to the target advertisement; the monitoring server acquires longitude and latitude information of the user equipment from the monitoring information; the monitoring server determines a target geographic position corresponding to the longitude and latitude information; and the monitoring server determines an advertisement delivery region by taking the target geographic position as the geographic position of the user. In addition, the embodiment of the invention also provides a monitoring device for the advertisement delivery region.
Description
Technical Field
The invention relates to the field of data processing, in particular to a method and a device for monitoring an advertisement putting region.
Background
When an advertiser puts advertisements on media, the area where the advertisements are actually put, namely the area where users who pay attention to the advertisements are, has a great influence on the advertisement effect. Therefore, advertisers are often very interested in data of advertisement placement territories. Therefore, when the advertisement delivered on the media is concerned by the user, the region where the user is located needs to be analyzed to monitor the advertisement delivery region.
Currently, the monitoring mode of the advertisement delivery region is mainly realized by IP analysis. When a user pays attention to the media-delivered advertisement on user equipment of the user, an IP address of the user equipment is obtained, a geographic position corresponding to the IP address is determined in a geographic position library of the IP address, and the geographic position is used as the geographic position of the user to determine an advertisement delivery region. However, because the IP address of the same ue may change due to the drift of the IP address, the geographic location corresponding to the IP address of the ue in the geographic location database of the IP address is probably not the geographic location of the ue. Therefore, the advertisement delivery region monitored based on IP analysis is not accurate. In addition, the geographic location corresponding to the IP address is usually a large geographic range, and therefore, a more specific and smaller-granularity advertisement placement region cannot be monitored based on IP resolution.
Disclosure of Invention
The technical problem to be solved by the embodiments of the present invention is to provide a method and a device for monitoring an advertisement delivery area, so as to monitor an advertisement delivery area with more accuracy, more specifically, smaller granularity.
In a first aspect, a method for monitoring an advertisement delivery region is provided, which is applied to a monitoring server, and includes:
receiving monitoring information sent by user equipment in response to monitoring of an event of interest of a user to a target advertisement;
acquiring longitude and latitude information of the user equipment from the monitoring information;
determining a target geographic position corresponding to the longitude and latitude information;
and determining an advertisement delivery region by taking the target geographic position as the geographic position of the user.
Optionally, the monitoring information is specifically a hypertext transfer protocol HTTP request, where the HTTP request is initiated for a uniform resource locator URL, and the URL is used to monitor the target advertisement;
in the monitoring information, the macro parameters used for positioning longitude and latitude in the URL are replaced by the longitude and latitude information of the user equipment when the user equipment monitors the event of interest.
Optionally, the attention event specifically includes an event that the target advertisement is presented on the user device and/or an event that the target advertisement is selected by a user on the user device;
if the event of interest comprises an event that the targeted advertisement is presented on the user device, the URL comprises a URL for monitoring a presentation event of the targeted advertisement;
if the attention event comprises an event that the target advertisement is selected by a user on the user equipment, the URL comprises a URL used for monitoring a user trigger event of the target advertisement.
Optionally, the determining the target geographic location corresponding to the latitude and longitude information includes:
searching a longitude and latitude coordinate range in which the longitude and latitude information is located in the longitude and latitude coordinate range corresponding to each geographic position;
and if the longitude and latitude information is within the longitude and latitude coordinate range corresponding to the target geographic position, determining the target geographic position as the geographic position corresponding to the longitude and latitude information.
Optionally, the method further includes:
judging whether the target geographic position is within a preset delivery region range of the target advertisement;
and if the target geographic position is not within the preset delivery region range, marking the concerned event as an advertisement delivery event with abnormal delivery region.
In a second aspect, a method for monitoring an advertisement delivery area is provided, which is applied to a user device, and includes:
receiving a media page sent by a media server, wherein media content in the media page comprises a target advertisement;
monitoring whether an event of interest of a user to the target advertisement occurs on the user equipment;
if the attention event is monitored, sending monitoring information carrying longitude and latitude information of the user equipment to a monitoring server so that the monitoring server can determine a target geographic position corresponding to the longitude and latitude information, and determining an advertisement delivery region by taking the target geographic position as the geographic position of the user.
Optionally, the media page further carries a uniform resource locator URL for monitoring the target advertisement, where the monitoring information is specifically an HTTP request initiated for the URL;
in the monitoring information, the macro parameters used for positioning longitude and latitude in the URL are replaced by the longitude and latitude information of the user equipment when the user equipment monitors the event of interest.
Optionally, the attention event specifically includes an event that the target advertisement is presented on the user device and/or an event that the target advertisement is selected by a user on the user device;
if the event of interest comprises an event that the targeted advertisement is presented on the user device, the URL comprises a URL for monitoring a presentation event of the targeted advertisement;
if the attention event comprises an event that the target advertisement is selected by a user on the user equipment, the URL comprises a URL used for monitoring a user trigger event of the target advertisement.
In a third aspect, there is provided a monitoring device for an advertisement delivery area, configured in a monitoring server, including:
the receiving unit is used for receiving a media page sent by a media server, and the media content in the media page comprises a target advertisement;
the monitoring unit is used for monitoring whether an event of attention of a user to the target advertisement occurs on the user equipment;
and the sending unit is used for sending monitoring information carrying the longitude and latitude information of the user equipment to a monitoring server if the attention event is monitored so that the monitoring server can determine a target geographic position corresponding to the longitude and latitude information and determine an advertisement delivery region by taking the target geographic position as the geographic position of the user.
In a fourth aspect, there is provided a monitoring device for an advertisement delivery area, configured in a user equipment, including:
the receiving unit is used for receiving a media page sent by a media server, and the media content in the media page comprises a target advertisement;
the monitoring unit is used for monitoring whether an event of attention of a user to the target advertisement occurs on the user equipment;
and the sending unit is used for sending monitoring information carrying the longitude and latitude information of the user equipment to a monitoring server if the attention event is monitored so that the monitoring server can determine a target geographic position corresponding to the longitude and latitude information and determine an advertisement delivery region by taking the target geographic position as the geographic position of the user.
In a fifth aspect, a monitoring device for an advertisement delivery region is provided, which includes a processor and a memory;
the memory is used for storing program codes and transmitting the program codes to the processor;
the processor is configured to execute the method for monitoring an advertisement delivery area according to any one of the embodiments mentioned in the first aspect or the second aspect according to instructions in the program code.
In a sixth aspect, a storage medium is provided, where the storage medium is used to store program codes for executing the method for monitoring an advertisement delivery area according to any one of the foregoing first aspect or second aspect.
In a seventh aspect, a processor is provided, where the processor is configured to execute a program, where the program executes a method for monitoring an advertisement delivery area according to any one of the embodiments mentioned in the foregoing first aspect or second aspect.
In the embodiment of the invention, the user equipment sends the monitoring information carrying the longitude and latitude information of the user equipment to the monitoring server when monitoring that the user pays attention to the target advertisement, and the monitoring server can determine the region where the user equipment is located based on the longitude and latitude information of the user equipment so as to determine the advertisement delivery region. Compared with the IP address with drift, the longitude and latitude information of the user equipment can reflect the specific geographic position of the user equipment more truly and accurately without the inconsistency between the longitude and latitude information and the geographic position, so that the advertisement putting region is determined based on the longitude and latitude information of the user equipment, the more accurate advertisement putting region can be monitored, and the monitored advertisement putting region is more specific and has smaller granularity.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments described in the present application, and other drawings can be obtained by those skilled in the art according to the drawings.
FIG. 1 is a block diagram of a network system according to an embodiment of the present invention;
fig. 2 is a schematic flow chart of a method for monitoring an advertisement delivery area according to an embodiment of the present invention;
fig. 3 is a schematic flow chart of a method for monitoring an advertisement delivery area according to an embodiment of the present invention;
fig. 4 is a schematic structural diagram of a method for monitoring an advertisement delivery area according to an embodiment of the present invention;
fig. 5 is a schematic structural diagram of a method for monitoring an advertisement delivery area according to an embodiment of the present invention.
Detailed Description
The inventor finds that, in a monitoring mode for monitoring an advertisement delivery region based on IP analysis, because an IP address of the same user equipment may change due to a problem of IP address drift, a geographic location corresponding to the IP address of the user equipment in a geographic location library of the IP address is likely not to be the geographic location of the user equipment. Therefore, the advertisement delivery region monitored based on IP analysis is not accurate. For example, suppose that the user equipment is located in beijing, the original IP address of the user equipment corresponds to beijing, but when the IP drift occurs, the current IP address of the user equipment changes and is no longer the original IP address, and the changed IP address corresponds to tianjin, at this time, even if the user pays attention to the advertisement on the user equipment located in beijing, the advertisement delivery region is determined to be tianjin based on the monitoring mode of IP analysis, so that the monitored advertisement delivery region is inaccurate.
In addition, because the geographic location corresponding to the IP address is usually a large geographic range, the advertisement delivery area monitored based on IP analysis is often not specific enough, and the granularity is not small enough, which is inconvenient for analysis and statistics of the advertisement effect. For example, suppose the user equipment is located in the third miletun business district of the sunny region in beijing city, but since the IP address is usually divided based on a large geographical range such as province and city, but not based on a small, specific geographical range such as business district and street, the geographical location corresponding to the IP address of the user equipment is the beijing city, so that the advertisement delivery region is determined to be the beijing city, but not to be the more specific, smaller-granularity third miletun business district of the sunny region in beijing city.
Based on this, in the embodiment of the present invention, when monitoring that the user pays attention to the target advertisement, the user equipment sends the monitoring information carrying the longitude and latitude information of the user equipment to the monitoring server, and the monitoring server may determine the region where the user equipment is located based on the longitude and latitude information of the user equipment to determine the advertisement delivery region. Compared with the IP address with drift, the longitude and latitude information of the user equipment can reflect the specific geographic position of the user equipment more truly and accurately without the inconsistency between the longitude and latitude information and the geographic position, so that the advertisement putting region is determined based on the longitude and latitude information of the user equipment, the more accurate advertisement putting region can be monitored, and the monitored advertisement putting region is more specific and has smaller granularity. For example, assuming that the user equipment is located at a certain location point in the three-miletun business circles in the sunny region in beijing, the latitude and longitude information of the user equipment actually represents the latitude and longitude coordinates of the location point, and therefore, the advertisement delivery region can be determined to be a more accurate, more specific, smaller-granularity three-miletun business circle in the sunny region in beijing based on the latitude and longitude information.
For example, one of the scenarios in the embodiment of the present invention may be applied to a network structure as shown in fig. 1. The user may interact with the user device 101 to be able to view, select, and focus on targeted advertisements provided on the user device 101. User device 101 may interact with media server 102 to obtain media content provided by media server 102, where the media content may include targeted advertisements. The user device 101 may also interact with the monitoring server 103 so that the monitoring server 103 can enable monitoring of the advertisement delivery territory. Specifically, the user equipment 101, by interacting with the media server 102, may receive a media page sent by the media server 102, where the media content in the media page includes targeted advertisements. Then, the user equipment 101 may monitor whether an event of interest of the user to the target advertisement occurs on the user equipment, and if the event of interest is monitored, may send monitoring information carrying latitude and longitude information of the user equipment to the monitoring server 103. After receiving the monitoring information, the monitoring server 103 may obtain longitude and latitude information of the user equipment from the monitoring information, determine a target geographic location corresponding to the longitude and latitude information, and determine an advertisement delivery region by using the target geographic location as the geographic location of the user.
It is to be understood that the above scenario is only one scenario example provided by the embodiment of the present invention, and the embodiment of the present invention is not limited to this scenario.
The following describes in detail specific implementations of the search method and the search apparatus according to embodiments of the present invention with reference to the accompanying drawings.
Referring to fig. 2, a flowchart of a method for monitoring an advertisement delivery area in an embodiment of the present invention is shown. The method of this embodiment may be applied to a monitoring server, and the method may include the following steps:
201. monitoring information sent by a user device in response to monitoring an event of interest to the targeted advertisement by the user is received.
In particular implementations, the media server may send media pages to the user device when the user device accesses media content provided by the media server. Wherein, in order to realize advertisement putting, the media content in the media page can comprise the target advertisement put by the advertiser. During presentation of the media page by the user device, the user device may monitor whether an event of interest to the targeted advertisement by the user has occurred. If the user equipment monitors that the attention event occurs, the user equipment can acquire the current longitude and latitude information of the user equipment, generate monitoring information carrying the longitude and latitude information, and send the monitoring information to a monitoring server so that the monitoring server can monitor the advertisement delivery region based on the monitoring information.
It will be appreciated that the user attention event for the targeted advertisement represents an action occurring on the user device that can reflect the user's attention to the targeted advertisement.
As an example, a user may be considered to be paying attention to a targeted advertisement if the user views the targeted advertisement presented on the user device. Thus, an event of interest to a targeted advertisement by a user may represent an action of presenting the targeted advertisement on a user device, i.e., the event of interest may be an event of presentation of the targeted advertisement on the user device. The user device may generate and transmit monitoring information to a monitoring server in response to an event that the targeted advertisement is monitored to be presented.
As another example, if a user clicks on a target advertisement presented on a user device, the user may be considered to pay attention to the target advertisement. Therefore, another user attention event to the target advertisement may represent a behavior of the user performing a selection operation on the target advertisement presented on the user device, that is, the attention event may be an event that the target advertisement is performed by the user on the user device. The user device may generate and transmit monitoring information to the monitoring server in response to monitoring that the target advertisement is an event for which the user performed the selected operation.
In addition, the attention event may also include the above-mentioned two events, namely, the event that the target advertisement is presented on the user equipment and the event that the target advertisement is selected by the user on the user equipment. The user equipment can respond to monitoring any one event, generate monitoring information and send the monitoring information to the monitoring server.
In the present embodiment, the mentioned monitoring information can be implemented by any feasible technical means.
For example, the monitoring information may be implemented by URL (Uniform Resource Locator) and HTTP (Hyper Text Transfer Protocol). Specifically, in the media page provided by the media server, in addition to the targeted advertisement, a URL for monitoring the targeted advertisement may be carried. When the user equipment monitors an attention event of a user to a target advertisement, the user equipment may initiate an HTTP request to a monitoring server for a URL for monitoring the target advertisement, so that the monitoring server monitors a delivery area of the target advertisement according to the HTTP request. Wherein, the HTTP request initiated for the URL for monitoring the target advertisement is the monitoring information.
Further, on the basis of taking the HTTP request as the monitoring information, in order to realize that the longitude and latitude information of the user equipment is carried in the monitoring information, in a media page provided by the media server, a URL for monitoring the target advertisement may carry macro parameters for positioning the longitude and latitude. When the user equipment monitors an event of interest of the user to the target advertisement, the user equipment may replace the macro parameter for locating latitude and longitude in the URL with currently located latitude and longitude information, and generate the HTTP request as the monitoring information based on the URL for which information replacement is completed. In this way, in the monitoring information, the macro parameter for locating longitude and latitude in the URL is replaced by the longitude and latitude information of the user equipment when the user equipment monitors the event of interest, so that the longitude and latitude information of the user equipment is carried in the monitoring information.
It is understood that the macro parameters for locating the longitude and latitude correspond to the longitude and latitude information. For example, if the longitude and latitude information is specifically a GPS parameter (english: Global Positioning System, chinese: Global Positioning System), the macro parameter for locating the longitude and latitude is a GPS macro parameter.
In addition, in addition to the macro parameters for locating the longitude and latitude, in the media page provided by the media server, the URL for monitoring the target advertisement may also carry macro parameters for acquiring other relevant information of the user equipment, so that the user equipment may send other relevant information of the user equipment, such as an equipment operating system of the user equipment, an equipment ID of the user equipment, and the like, to the monitoring server through the monitoring information.
It should be noted that the URL for monitoring the target advertisement may be sent from the monitoring server to the media server, for example. In particular, the monitoring server may send the URL to a media server. The media server may insert the URL into the media page including the targeted advertisement, so that the URL is carried in the media page provided by the media server to the user equipment.
In some embodiments of this embodiment, on the basis of taking the HTTP request as the monitoring information, different URLs may be used to trigger monitoring of events of interest of different types, so that the monitoring server may distinguish types of the events of interest according to the URL in the HTTP request, thereby monitoring advertisement delivery areas for the events of interest of different types, respectively. For example, an event in which a targeted advertisement is presented on a user device may trigger monitoring using a URL for monitoring the presentation event of the targeted advertisement, while an event in which the targeted advertisement is selected by a user on the user device may trigger monitoring using a URL for monitoring a user-triggered event of the targeted advertisement. Specifically, for a media page including a targeted advertisement, a URL for monitoring a presentation event of the targeted advertisement and a URL for monitoring a user trigger event of the targeted advertisement may be carried in the media page. If the user device monitors an event that the target advertisement is presented on the user device, the user device may initiate an HTTP request for a URL used to monitor the presentation event of the target advertisement. If the user equipment monitors that the target advertisement is executed by the user on the user equipment, the user equipment may initiate an HTTP request for a URL of a user trigger event for monitoring the target advertisement. The URL used for monitoring the presentation event of the target advertisement may be referred to as an "exposure URL", for example. The URL used to monitor the user-triggered event of the targeted advertisement may be referred to as a "click URL," for example.
202. And acquiring longitude and latitude information of the user equipment from the monitoring information.
In this embodiment, the latitude and longitude information may be the latitude and longitude located by any latitude and longitude locating method. For example, the latitude and longitude information may be latitude and longitude located by a GPS, that is, the latitude and longitude information may be GPS parameters.
203. And determining the target geographic position corresponding to the latitude and longitude information.
In concrete implementation, the monitoring server may determine the target geographic position corresponding to the latitude and longitude information through a positioning database of the geographic position. Wherein, the longitude and latitude coordinate range corresponding to each geographic position is provided in the positioning database. And if the longitude and latitude information is in the longitude and latitude coordinate range corresponding to the target geographic position, the target geographic position is the geographic position corresponding to the longitude and latitude information.
It is understood that the location database may be local to the monitoring server, or may be provided by a system other than the monitoring server, such as a location query service system, such as a mapping application, a navigation application, etc.
If the location database is a local database of the monitoring server, the monitoring server may execute the following operations through the latitude and longitude coordinate ranges corresponding to the geographic positions provided by the location database in order to determine the target geographic position corresponding to the latitude and longitude information: searching a longitude and latitude coordinate range in which the longitude and latitude information is located in the longitude and latitude coordinate range corresponding to each geographic position; and if the longitude and latitude information is within the longitude and latitude coordinate range corresponding to the target geographic position, determining the target geographic position as the geographic position corresponding to the longitude and latitude information.
If the location database is a database provided by a location query service system other than the monitoring server, the monitoring server may send the longitude and latitude information to the location query service system through an interface provided by the location query service system and receive a target geographic location fed back by the location query service system based on the location database thereof in order to determine the target geographic location corresponding to the longitude and latitude information, so as to determine the target geographic location as the geographic location corresponding to the longitude and latitude information.
204. And determining an advertisement delivery region by taking the target geographic position as the geographic position of the user.
The target geographic position specifically represents a place where a user pays attention to a target advertisement, namely an advertisement delivery region.
In this embodiment, the determined advertisement delivery region may be used to perform different processes.
As an example, the monitoring server may record the determined advertisement delivery region and the target advertisement, so that the advertisement delivery region recorded for the target advertisement may be used to analyze the delivery effect of the target advertisement.
As another example, the monitoring server may analyze whether the target advertisement is delivered to an abnormal region using the determined advertisement delivery region. Specifically, the present embodiment may further include: the monitoring server can judge whether the target geographic position is within a preset delivery region range of the target advertisement; if the target geographic position is not within the preset delivery region range, the monitoring server may mark the event of interest as an advertisement delivery event with an abnormal delivery region. Ad placement events marked as anomalous may be used to prompt the advertiser.
In this embodiment, when monitoring that the user pays attention to the target advertisement, the user equipment sends monitoring information carrying latitude and longitude information of the user equipment to the monitoring server, and the monitoring server may determine a region where the user equipment is located based on the latitude and longitude information of the user equipment to determine an advertisement delivery region. For an IP address with drift, the longitude and latitude information of the user equipment can reflect a specific geographic location where the user equipment is located more truly and accurately, and a situation that the longitude and latitude information is inconsistent with the geographic location does not occur.
Referring to fig. 3, a flowchart of a method for monitoring an advertisement delivery area in an embodiment of the present invention is shown. The method of this embodiment may be applied to a user equipment, and the method may include the following steps, for example:
301. and receiving a media page sent by a media server, wherein the media content in the media page comprises a target advertisement.
302. And monitoring whether an event of interest of the user to the target advertisement occurs on the user equipment.
303. If the attention event is monitored, sending monitoring information carrying longitude and latitude information of the user equipment to a monitoring server so that the monitoring server can determine a target geographic position corresponding to the longitude and latitude information, and determining an advertisement delivery region by taking the target geographic position as the geographic position of the user.
Optionally, the media page further carries a uniform resource locator URL for monitoring the target advertisement, where the monitoring information is specifically an HTTP request initiated for the URL;
in the monitoring information, the macro parameters used for positioning longitude and latitude in the URL are replaced by the longitude and latitude information of the user equipment when the user equipment monitors the event of interest.
Optionally, the attention event specifically includes an event that the target advertisement is presented on the user device and/or an event that the target advertisement is selected by a user on the user device;
if the event of interest comprises an event that the targeted advertisement is presented on the user device, the URL comprises a URL for monitoring a presentation event of the targeted advertisement;
if the attention event comprises an event that the target advertisement is selected by a user on the user equipment, the URL comprises a URL used for monitoring a user trigger event of the target advertisement.
In this embodiment, for an IP address having drift, the longitude and latitude information of the user equipment can reflect a specific geographic location where the user equipment is located more truly and accurately, and a situation that the longitude and latitude information is inconsistent with the geographic location does not occur.
Referring to fig. 4, a schematic structural diagram of a monitoring device for an advertisement delivery area in an embodiment of the present invention is shown. In this embodiment, the apparatus may be configured in a monitoring server. The apparatus may comprise, for example:
a receiving unit 401, configured to receive monitoring information sent by a user device in response to monitoring an event of interest of a user to a target advertisement;
an obtaining unit 402, configured to obtain longitude and latitude information of the user equipment from the monitoring information;
a first determining unit 403, configured to determine a target geographic location corresponding to the latitude and longitude information;
a second determining unit 404, configured to determine an advertisement delivery area by using the target geographic location as the geographic location of the user.
Optionally, the monitoring information is specifically a hypertext transfer protocol HTTP request initiated for a uniform resource locator URL for monitoring the target advertisement;
in the monitoring information, the macro parameters used for positioning longitude and latitude in the URL are replaced by the longitude and latitude information of the user equipment when the user equipment monitors the event of interest.
Optionally, the attention event specifically includes an event that the target advertisement is presented on the user device and/or an event that the target advertisement is selected by a user on the user device;
if the event of interest comprises an event that the targeted advertisement is presented on the user device, the URL comprises a URL for monitoring a presentation event of the targeted advertisement;
if the attention event comprises an event that the target advertisement is selected by a user on the user equipment, the URL comprises a URL used for monitoring a user trigger event of the target advertisement.
Optionally, the first determining unit 403 includes:
the searching subunit is used for searching the longitude and latitude coordinate range in which the longitude and latitude information is located in the longitude and latitude coordinate range corresponding to each geographic position;
and the determining subunit is used for determining the target geographic position as the geographic position corresponding to the latitude and longitude information if the latitude and longitude information is within the latitude and longitude coordinate range corresponding to the target geographic position.
Optionally, the apparatus further comprises:
the judging unit is used for judging whether the target geographic position is within a preset delivery region range of the target advertisement;
and the marking unit is used for marking the concerned event as an advertisement putting event with abnormal putting regions if the target geographic position is not in the preset putting region range.
In this embodiment, for an IP address having drift, the longitude and latitude information of the user equipment can reflect a specific geographic location where the user equipment is located more truly and accurately, and a situation that the longitude and latitude information is inconsistent with the geographic location does not occur.
Referring to fig. 5, a schematic structural diagram of a monitoring device for an advertisement delivery area in an embodiment of the present invention is shown. In this embodiment, the apparatus may be configured in a user equipment. The apparatus may comprise, for example:
a receiving unit 501, configured to receive a media page sent by a media server, where media content in the media page includes a target advertisement;
a monitoring unit 502, configured to monitor whether an event of interest of a user to the target advertisement occurs on the user equipment;
a sending unit 503, configured to send, if the event of interest is monitored, monitoring information carrying latitude and longitude information of the user equipment to a monitoring server, so that the monitoring server determines a target geographic position corresponding to the latitude and longitude information, and determines an advertisement delivery area by using the target geographic position as the geographic position of the user.
In this embodiment, for an IP address having drift, the longitude and latitude information of the user equipment can reflect a specific geographic location where the user equipment is located more truly and accurately, and a situation that the longitude and latitude information is inconsistent with the geographic location does not occur.
In addition, an embodiment of the present invention further provides a device for monitoring an advertisement delivery area, where the device includes:
a processor and a memory;
the memory is used for storing program codes and transmitting the program codes to the processor;
the processor is configured to execute the method for monitoring an advertisement delivery area according to any one of the embodiments mentioned in the foregoing fig. 2 or fig. 3 according to instructions in the program code.
In addition, an embodiment of the present invention provides a storage medium, where the storage medium is configured to store a program code, and the program code is configured to execute the method for monitoring an advertisement delivery area according to any one of the embodiments shown in fig. 2 or fig. 3.
In addition, an embodiment of the present invention provides a processor, where the processor is configured to execute a program, where the program executes the method for monitoring an advertisement delivery area according to any one of the embodiments shown in fig. 2 or fig. 3 when running.
In the names such as the "first target detection result" and the "first presentation mode", the "first" in the embodiment of the present invention is used only for name identification, and does not represent the first in sequence. The same applies to "second" etc.
As can be seen from the above description of the embodiments, those skilled in the art can clearly understand that all or part of the steps in the above embodiment methods can be implemented by software plus a general hardware platform. With this understanding, the technical solution of the present invention can be embodied in the form of a software product, which can be stored in a storage medium, such as a read-only memory (ROM)/RAM, a magnetic disk, an optical disk, etc., and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network communication device such as a router, etc.) to execute the method according to the embodiments or some parts of the embodiments of the present invention.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, the method embodiments and apparatus embodiments are substantially similar to the system embodiments and therefore are described in a relatively simple manner, and reference may be made to some of the descriptions of the system embodiments for related points. The above-described embodiments of the apparatus and system are merely illustrative, wherein modules described as separate parts may or may not be physically separate, and parts shown as modules may or may not be physical modules, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.
The above description is only for the preferred embodiment of the present invention and is not intended to limit the scope of the present invention. It should be noted that, for a person skilled in the art, several modifications and refinements can be made without departing from the invention, and these modifications and refinements should be regarded as the protection scope of the present invention.
Claims (8)
1. A method for monitoring advertisement placement regions is applied to a monitoring server and comprises the following steps:
receiving monitoring information sent by user equipment in response to monitoring of an event of interest of a user to a target advertisement;
acquiring longitude and latitude information of the user equipment from the monitoring information; the monitoring information is specifically a hypertext transfer protocol (HTTP) request, the HTTP request is initiated aiming at a Uniform Resource Locator (URL), and the URL is used for monitoring the target advertisement; in the monitoring information, the macro parameters used for positioning longitude and latitude in the URL are replaced by the longitude and latitude information of the user equipment when the user equipment monitors the attention event;
determining a target geographic position corresponding to the longitude and latitude information;
determining an advertisement delivery region by taking the target geographic position as the geographic position of the user;
the attention event specifically comprises an event that the target advertisement is presented on the user equipment and/or an event that the target advertisement is selected by a user on the user equipment;
if the event of interest comprises an event that the targeted advertisement is presented on the user device, the URL comprises a URL for monitoring a presentation event of the targeted advertisement;
if the attention event comprises an event that the target advertisement is selected by a user on the user equipment, the URL comprises a URL used for monitoring a user trigger event of the target advertisement.
2. The method of claim 1, wherein the determining the target geographic location corresponding to the latitude and longitude information comprises:
searching a longitude and latitude coordinate range in which the longitude and latitude information is located in the longitude and latitude coordinate range corresponding to each geographic position;
and if the longitude and latitude information is within the longitude and latitude coordinate range corresponding to the target geographic position, determining the target geographic position as the geographic position corresponding to the longitude and latitude information.
3. The method of claim 1, further comprising:
judging whether the target geographic position is within a preset delivery region range of the target advertisement;
and if the target geographic position is not within the preset delivery region range, marking the concerned event as an advertisement delivery event with abnormal delivery region.
4. A method for monitoring advertisement delivery regions is applied to user equipment, and comprises the following steps:
receiving a media page sent by a media server, wherein media content in the media page comprises a target advertisement;
monitoring whether an event of interest of a user to the target advertisement occurs on the user equipment;
if the attention event is monitored, sending monitoring information carrying longitude and latitude information of the user equipment to a monitoring server so that the monitoring server can determine a target geographic position corresponding to the longitude and latitude information, and determining an advertisement delivery region by taking the target geographic position as the geographic position of the user; the monitoring information is specifically a hypertext transfer protocol (HTTP) request, the HTTP request is initiated aiming at a Uniform Resource Locator (URL), and the URL is used for monitoring the target advertisement; in the monitoring information, the macro parameters used for positioning longitude and latitude in the URL are replaced by the longitude and latitude information of the user equipment when the user equipment monitors the attention event;
the attention event specifically comprises an event that the target advertisement is presented on the user equipment and/or an event that the target advertisement is selected by a user on the user equipment;
if the event of interest comprises an event that the targeted advertisement is presented on the user device, the URL comprises a URL for monitoring a presentation event of the targeted advertisement;
if the attention event comprises an event that the target advertisement is selected by a user on the user equipment, the URL comprises a URL used for monitoring a user trigger event of the target advertisement.
5. A monitoring device for advertisement placement region, which is configured in a monitoring server, comprises:
a receiving unit, configured to receive monitoring information sent by a user device in response to monitoring an event of interest of a user to a target advertisement; the monitoring information is specifically a hypertext transfer protocol (HTTP) request, the HTTP request is initiated aiming at a Uniform Resource Locator (URL), and the URL is used for monitoring the target advertisement; in the monitoring information, the macro parameters used for positioning longitude and latitude in the URL are replaced by the longitude and latitude information of the user equipment when the user equipment monitors the attention event; the attention event specifically comprises an event that the target advertisement is presented on the user equipment and/or an event that the target advertisement is selected by a user on the user equipment;
if the event of interest comprises an event that the targeted advertisement is presented on the user device, the URL comprises a URL for monitoring a presentation event of the targeted advertisement;
if the attention event comprises an event that the target advertisement is selected by a user on the user equipment, the URL comprises a URL used for monitoring a user trigger event of the target advertisement;
the acquiring unit is used for acquiring longitude and latitude information of the user equipment from the monitoring information;
the first determining unit is used for determining a target geographic position corresponding to the longitude and latitude information;
and the second determining unit is used for determining an advertisement delivery region by taking the target geographic position as the geographic position of the user.
6. The utility model provides a detection apparatus in advertisement delivery region, its characterized in that is applied to user equipment, includes:
the receiving unit is used for receiving a media page sent by a media server, and the media content in the media page comprises a target advertisement;
the monitoring unit is used for monitoring whether an event of attention of a user to the target advertisement occurs on the user equipment; the attention event specifically comprises an event that the target advertisement is presented on the user equipment and/or an event that the target advertisement is selected by a user on the user equipment;
a sending unit, configured to send, if the event of interest is monitored, monitoring information carrying latitude and longitude information of the user equipment to a monitoring server, so that the monitoring server determines a target geographic position corresponding to the latitude and longitude information, and determines an advertisement delivery region by using the target geographic position as a geographic position of the user; the monitoring information is specifically a hypertext transfer protocol (HTTP) request, the HTTP request is initiated aiming at a Uniform Resource Locator (URL), and the URL is used for monitoring the target advertisement; in the monitoring information, the macro parameters used for positioning longitude and latitude in the URL are replaced by the longitude and latitude information of the user equipment when the user equipment monitors the attention event;
the monitoring unit is further configured to, if the event of interest includes an event that the targeted advertisement is presented on the user device, the URL includes a URL for monitoring a presentation event of the targeted advertisement;
if the attention event comprises an event that the target advertisement is selected by a user on the user equipment, the URL comprises a URL used for monitoring a user trigger event of the target advertisement.
7. A storage medium for storing a program code for executing the method for monitoring an advertisement delivery zone according to any one of claims 1 to 4.
8. A processor, characterized in that the processor is configured to run a program, wherein the program is configured to execute the method for monitoring an advertisement placement area according to any one of claims 1 to 4 when running.
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| CN111080362A (en) * | 2019-12-17 | 2020-04-28 | 上海新数网络科技股份有限公司 | Advertisement monitoring system and method |
| CN111582917B (en) * | 2020-04-21 | 2023-04-25 | 北京龙云科技有限公司 | Advertisement user region analysis method and device |
| CN113516503B (en) * | 2021-05-19 | 2022-08-16 | 湖南快乐阳光互动娱乐传媒有限公司 | Advertisement delivery region calibration method and related equipment |
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