CN104918216A - Advertisement pushing system based on position service and method - Google Patents
Advertisement pushing system based on position service and method Download PDFInfo
- Publication number
- CN104918216A CN104918216A CN201510236314.6A CN201510236314A CN104918216A CN 104918216 A CN104918216 A CN 104918216A CN 201510236314 A CN201510236314 A CN 201510236314A CN 104918216 A CN104918216 A CN 104918216A
- Authority
- CN
- China
- Prior art keywords
- beacon
- mobile device
- advertisement
- server
- information
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
- H04L65/40—Support for services or applications
- H04L65/4061—Push-to services, e.g. push-to-talk or push-to-video
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
Abstract
The invention relates to an advertisement pushing system. The advertisement pushing system comprises a number of beacons which are arranged indoors and acquire a hotspot exploring data packet of a mobile device, and a server which is connected with a number of beacons. The server receives the hotspot exploring data packet sent by the beacons, judges the positioning mode of the mobile device, chooses a pushed advertisement according to the positioning mode combined with back-end large data analysis, sends a pushing instruction to the beacons, and transmits the chosen pushed advertisement to the mobile device through the beacons. The positioning mode and back-end large data analysis are combined to choose the pushed advertisement. A pushed target is determined through the positioning mode. According to the position of the pushed target, the advertisement is chosen. Through back-end large data analysis, the behavior of a user of the mobile device is analyzed, and the advertisement matching the behavior is chosen. Advertisement pushing is diversified, is in line with the needs and the preferences of the user of the mobile device, and is highly reliable.
Description
Technical field
The present invention relates to advertisement pushing field, refer in particular to advertisement push system and the method for the service of a kind of position-based.
Background technology
Based on the location-based service variation of wireless localization apparatus, for providing the advertisement pushing of precision to provide technical foundation at large-scale indoor Commercial Complex.Mostly industry is the equipment based on single fixing deployment to the realization that this applies, the advertisement pushing content that binding is fixing, thus the ad distribution pattern completing binding position, such advertisement pushing content is single fixing, can not meet diversified demand.For the indoor environment of many deployed with devices, how more reasonable, utilize more efficiently, multiplexing equipment cluster carries out diversified advertisement pushing, is that electric business one of facing is strange but need the problem of early settlement badly.
Summary of the invention
The object of the invention is to the defect overcoming prior art, the advertisement push system providing a kind of position-based to serve and method, solve the single fixing problem that can not meet diversified demand of advertisement pushing content that existing binding is fixed.
The technical scheme realizing above-mentioned purpose is:
The advertisement push system of a kind of position-based service of the present invention, comprising:
Be located at indoor multiple beacons, for obtaining the focus heuristic data bag of indoor mobile device; And
The server be connected with multiple described beacon, the described focus heuristic data bag that described server obtains according to described beacon positions described mobile device, and according to the location determination to described mobile device the station-keeping mode of mobile device, according to described station-keeping mode and in conjunction with the large data analysis selection in rear end advertisement, and send propelling movement instruction to described beacon, send the advertisement of selection to described mobile device by described beacon.
Selection advertisement is carried out in conjunction with the large data analysis of station-keeping mode and rear end, determine to push target by station-keeping mode, the selection of advertisement is carried out according to the position pushing target, analyzed by the rear end behavior of large data analysis to mobile device user again, select the advertisement of its behavior of coupling, achieve the variation of advertisement, make its demand more meeting mobile device user and hobby.Present invention achieves the demand of the deployment of wireless localization apparatus clustering and diversified advertisement pushing, compensate for industry blank in this regard.
The further improvement that the present invention is based on the advertisement push system of location-based service is, described beacon obtains identification information and the signal strength information of corresponding described mobile device from the described focus heuristic data bag obtained, and described identification information and described signal strength information are sent to described server;
Described server memory contains the positional information of indoor map datum and the laying of described beacon, described server receives identification information and the signal strength information of the described mobile device of correspondence that described beacon sends, and judges according to the positional information of the described beacon stored the coordinate information drawing described mobile device.
The further improvement that the present invention is based on the advertisement push system of location-based service is, described server comprises locating module, the station-keeping mode stored in described locating module comprises into shop dwell pattern, close shelf pattern and enters region mode of temporarily marketing, and described locating module positions the selected of pattern according to the coordinate information of the described mobile device drawn and the positional information of described beacon.
The further improvement that the present invention is based on the advertisement push system of location-based service is, the large data cube computation of described server and described rear end, associate the marketing region of described mobile device user according to the described identification information of described mobile device from the large data acquisition in described rear end, and select the advertisement in the described marketing region of coupling.
The further improvement that the present invention is based on the advertisement push system of location-based service is, described server also comprises abnormality processing module, the beacon pair of principal and subordinate's collocation is stored in described abnormality processing module, described beacon is to comprising leading beacon and from beacon, when described leading beacon breaks down, propelling movement instruction sends to described in described beacon centering from beacon by described abnormality processing module.
The invention provides the advertisement sending method of a kind of position-based service, comprising:
There is provided a server, described server memory contains indoor map datum;
Multiple beacon is provided, described beacon is carried out arranging according to described map datum and the positional information of described beacon is stored in described server;
Obtained the focus heuristic data bag of indoor mobile device transmission by described beacon, the described focus heuristic data bag that described server obtains according to described beacon positions described mobile device;
Described server draws the station-keeping mode of described mobile device according to the location determination of described mobile device, and selects advertisement in conjunction with the large data analysis in rear end, and described advertisement is sent to described mobile device by described beacon.
The further improvement that the present invention is based on the advertisement sending method of location-based service is, the described focus heuristic data bag that described server obtains according to described beacon positions described mobile device and comprises:
Described beacon obtains identification information and the signal strength information of corresponding described mobile device from the described focus heuristic data bag obtained; And
The identification information of the described mobile device obtained and signal strength information are sent to described server, and described server combines the positional information of the described beacon stored, and judges the coordinate information drawing described mobile device.
The further improvement that the present invention is based on the advertisement sending method of location-based service is, show that the station-keeping mode of described mobile device comprises according to the location determination of described mobile device:
According to the described signal strength information that described beacon sends, the positional information in conjunction with described beacon judges to obtain described station-keeping mode for entering shop dwell pattern, close shelf pattern or enter region mode of marketing temporarily.
The further improvement that the present invention is based on the advertisement sending method of location-based service is, and selects advertisement to comprise in conjunction with the large data analysis in rear end:
According to the described identification information that described beacon sends, from the large data in described rear end, obtain the marketing region of the described mobile device user of association;
The advertisement in the described marketing region of coupling is selected to send.
The further improvement that the present invention is based on the advertisement sending method of location-based service is, also comprises:
Described beacon is carried out principal and subordinate's pairing, is formed and comprise leading beacon and the beacon pair from beacon;
Send described advertisement to described mobile device by described leading beacon, and the process sent is followed the trail of, tracked information is stored in described server; When described tracked information is undelivered, that selects described beacon centering sends to described mobile device from beacon by described advertisement.
Accompanying drawing explanation
Fig. 1 is the system diagram of the advertisement push system that the present invention is based on location-based service;
Fig. 2 is the system diagram of server in the advertisement push system that the present invention is based on location-based service; And
Fig. 3 is the schematic diagram of the function of server in the advertisement push system that the present invention is based on location-based service.
Embodiment
Below in conjunction with the drawings and specific embodiments, the invention will be further described.
The invention provides a kind of position-based service (LBS, Location Based Service) advertisement push system and method, the formulation of its advertisement pushing pattern and enforcement are closely connected with rear end large data sets group, analyzed and association analysis by the large data acquisition customer behavior in rear end, behavioural analysis wherein comprises people's flow analysis, buy and analyze, and activity analysis, and association analysis comprises brand association, commodity association, and buy association, to the wireless localization apparatus trap mode be correlated with in set marketing region, setting parameter, realize pushing as required, avoid advertisement pushing blind spot as far as possible, make it to have more oneself intelligent.And advertisement push system of the present invention and method also have unit exception, omit abnormal processing capacity, guarantee the reliability of advertisement pushing.Below in conjunction with accompanying drawing, advertisement push system of the present invention and method are described.
Consult Fig. 1, show the system diagram of the advertisement push system that the present invention is based on location-based service.Below in conjunction with Fig. 1, the advertisement push system that the present invention is based on location-based service is described.
As shown in Figure 1, the advertisement push system that the present invention is based on location-based service comprises multiple beacon, the server 10 be connected with multiple beacon, and the large data 20 in rear end to be connected with server 10, multiple beacon is located at indoor, for obtaining the focus heuristic data bag of indoor mobile device, accordingly mobile device is positioned, the focus heuristic data bag that server 10 obtains according to beacon positions mobile device, determine the station-keeping mode judging mobile device in the process of position of mobile equipment, server 10 is analyzed according to station-keeping mode and in conjunction with the large data 20 in rear end and is selected advertisement, the propelling movement instruction of the advertisement of match selection is sent to beacon, the advertisement of selection is sent to mobile device by beacon, the user of mobile device i.e. client is supplied to check.
Server 10 is in the process selecting advertisement, and according to two aspects, one is the station-keeping mode of mobile device, and another is the data message in the large data 20 in rear end.As shown in Figure 2, show the system diagram of server 10, server 10 comprises locating module 101 and abnormality processing module 102, as shown in Figure 3, show the schematic diagram of the function of server 10, the function of server 10 comprises propelling movement goal verification function 103, push mode selection function 104 and abnormality processing function 105, push goal verification function 103 realizes mobile device location by server 10, push mode selection function 104 realizes by locating module 101, and the function of abnormality processing function 105 is realized by abnormality processing module 102.Locating module 101 is for judging the station-keeping mode of mobile device, three kinds of station-keeping modes are stored in locating module 101, into shop dwell pattern, near shelf pattern and enter region mode of marketing temporarily respectively, the Three models of Corresponding matching in push mode selection function 104, namely enter shop confirmation 1041, interim marketing region 1042 and single close wireless beacon 1043, locating module 101 positions selecting of pattern according to the position of beacon and the position location of mobile device that obtain focus heuristic data bag.Such as, the beacon sending focus heuristic data bag is the beacon being positioned at retail shop, then can judge that the user of mobile device i.e. client are in retail shop, then by setting into shop, the time threshold of departure, in threshold range, then this client selected is for entering shop dwell pattern, prevents repeatedly entering logic like this and upsets.If the beacon sending focus heuristic data bag is the beacon be positioned near shelf, then adjust the frequency that this beacon obtains packet, to judge the situation of movement of mobile device, if the translational speed of mobile device is slow, can be judged to be near shelf pattern.If the beacon sending focus heuristic data bag is the beacon being positioned at interim marketing region, then judge that this client is as entering region mode of marketing temporarily.
For the mobile device of having had good positioning, after selected good station-keeping mode, each station-keeping mode is to the advertisement that should have classification, server 10 is selected in the classified advertisement of corresponding station-keeping mode, to select in conjunction with the data analysis of the large data 20 in rear end in the selection of advertisements, the namely propelling movement goal verification function 103 that has of server 10, large data analysis-decision system 1031 and association analysis 1032 is comprised in propelling movement goal verification function 103, server 10 receives the focus heuristic data bag of mobile device, the identification information of mobile device is included in this focus heuristic data bag, this identification information comprises the numbering of mobile device and the phone number of user, from the large data in rear end, the marketing region of association mobile device user and client is obtained according to this identification information, then the association analysis of large data analysis-decision system 1031 and administrative analysis 1032 is carried out, and select the advertisement in this marketing region of coupling.Here marketing region refers to the customer behavior stored in the large data 20 in rear end, include the crawler behavior, preference categories information etc. of buying behavior, participation, after server 10 gets the marketing region of association, screen according to marketing region again under the classified advertisement that station-keeping mode is corresponding, selected advertisement comparatively meets the hobby of client, meets diversified demand.
Abnormality processing module 102 in server 10 has the abnormal function of process, realize abnormality processing function 105, abnormality processing function 105 comprises beacon and automatically catches 1052 and moving advertising tracking 1053 for class 1051, imitative master slave mode advertising objective, beacon is realized by the detection of abnormal beacon for class 1051 automatically, and imitative master slave mode advertising objective is caught 1052 and realized by target acquisition.Here exception comprises two kinds, and the first sends the beacon of advertisement to break down and cause advertisement to send, and the second sends the phenomenon of omitting and pushing.For the first, the beacon pair of principal and subordinate's collocation is stored in abnormality processing module 102, all beacons are matched, define and comprise leading beacon and the beacon pair from beacon, when the leading beacon of beacon centering breaks down, according to the feedback of beacon failure information, abnormality processing module 102 by push instruction send to this beacon centering from beacon, utilize, from beacon, advertisement sent to client, also achieve beacon automatic generation class 1051 and imitative master slave mode advertising objective catch 1052 function.Abnormal for the second, Ad Track unit is provided with in abnormality processing module 102, for following the trail of advertisement, and feeding back tracked information to server, Ad Track unit is real-time and supervision daily record according to advertisement pushing, realizes pushing omission abnormality processing, in the scope of specifying and in the time period, realize moving advertising to follow the trail of, to guarantee the reliability of throwing in, achieve the function that moving advertising follows the trail of 1053.
In the present invention, beacon and server 10 pairs of mobile devices position the realization of function, specific as follows: beacon gets the focus heuristic data bag that mobile device sends, and obtain should the identification information of mobile device and signal strength information from focus heuristic data bag, beacon and then the identification information obtained and signal strength information are sent to server 10, the positional information of indoor map datum and beacon laying is stored in server 10, this server 10 receives the identification information and signal strength information that beacon sends, positional information in conjunction with this beacon stored judges the coordinate information drawing mobile device, achieve the positioning function of mobile device.As in Fig. 1, mobile device A, mobile device B, and mobile device N can send focus heuristic data bag, this focus heuristic data is surrounded by certain effective range, beacon in this effective range can receive the focus heuristic data bag that mobile device sends, the focus heuristic data bag of mobile device A is being have received apart from the nearer beacon A1 of mobile device A and beacon A2, beacon A1 and beacon A2 has got the identification information of mobile device A and the signal strength information of this focus heuristic data bag from focus heuristic data bag, and the information of acquisition is sent to server 10, server 10 is in conjunction with the positional information of the beacon A1 stored in it and beacon A2, just can judge the coordinate information drawing mobile device A, achieve the positioning function of mobile device A.The location of mobile device B and mobile device N is also same principle, does not repeat them here.
The focus heuristic data bag that beacon obtains mobile device transmission is the hotspot heuristic data bag that mobile device is sent by WI-FI, or the bluetooth hot spot heuristic data bag that mobile device is sent by bluetooth, all there is the identification information of mobile device in this hotspot heuristic data bag and bluetooth hot spot heuristic data bag, the namely device name of mobile device.
Present invention utilizes the WI-FI functional module that mobile device itself carries and can send hotspot heuristic data bag continuously, the scope that the coated lid of this hotspot heuristic data is certain, beacon within the scope of this can both obtain this hotspot heuristic data bag, the signal strength information of this hotspot heuristic data bag that server 10 obtains in conjunction with positional information and the beacon of beacon, comprehensive descision just can obtain the coordinate information of this mobile device.The bluetooth module of mobile device also can send bluetooth hot spot heuristic data bag continuously, this bluetooth hot spot heuristic data is surrounded by certain effective range, beacon in this effective range can receive bluetooth hot spot heuristic data bag, the positional information of server 10 in conjunction with beacon and the signal strength information of beacon acquisition bluetooth hot spot heuristic data bag, comprehensive descision just can obtain the coordinate information of this mobile device, achieves the positioning function to mobile device.
As a better embodiment of the present invention, in order to the accuracy of positioning function, meet corresponding business demand, require higher to the efficiency of the consistency adjustment of beacon and actual effect like this.For solving this conforming problem, be provided with the base station be connected with server 10, base station is connected with multiple beacon, for managing multiple beacon, server 10, according to the identification information received and the more newer command of signal strength information forming strategies, beacon corresponding to this policy update order sends to by base station.System diagram of the present invention is shown in Fig. 1, what be connected with server 10 has multiple base station and multiple beacon, base station comprises base station A, base station B, until base station N, wherein N is positive integer, base station A and beacon A1, A2 ... An connect, and base station B and beacon B1, B2 ... Bn connect, and base station N and beacon N1, N2 ... Nn connect, wherein n is positive integer, by the connected beacon of BTS management.Solve consistency problem by the management of base station type, ensure that the efficiency to the consistency adjustment of beacon and actual effect.The policy update order that beacon reception transmits to base station forms corresponding business information, and then by Bluetooth communication, business information is sent to mobile device.Now, the policy update order of server transmission is for performing service propelling class, the policy update order of this execution service propelling class can send to apart from the nearer beacon of mobile device by base station, this beacon and then business information is sent to mobile device by Bluetooth communication, this mobile device bluetooth module of self receives business information, achieve like this, by set logic strategy, dynamic conditioning is carried out to single beacon, be i.e. the adjustment of business promotion.
The beneficial effect that the present invention is based on the advertisement push system of location-based service is:
Selection advertisement is carried out in conjunction with the large data analysis of station-keeping mode and rear end, determine to push target by station-keeping mode, the selection of advertisement is carried out according to the position pushing target, analyzed by the rear end behavior of large data analysis to mobile device user again, select the advertisement of its behavior of coupling, achieve the variation of advertisement, make its demand more meeting mobile device user and hobby.Present invention achieves the demand of the deployment of wireless localization apparatus clustering and diversified advertisement pushing, compensate for industry blank in this regard.
Below the advertisement sending method that the present invention is based on location-based service is described:
The present invention is based on the advertisement sending method of location-based service, comprising:
One server is provided, contains indoor map datum in server memory;
Multiple beacon is provided, beacon is carried out arranging according to the map datum in server and the positional information of beacon is stored in the server;
Obtained the focus heuristic data bag of indoor mobile device transmission by beacon, the focus heuristic data bag that server obtains according to beacon positions mobile device;
Server draws the station-keeping mode of mobile device according to the location determination of mobile device, and selects advertisement in conjunction with the large data analysis in rear end, and advertisement is sent to described mobile device by beacon.
Server draws in the process of the station-keeping mode of mobile device in judgement, need to position mobile device, method specific as follows: beacon gets the focus heuristic data bag that mobile device sends, and obtain should the identification information of mobile device and signal strength information from this focus heuristic data bag, mobile device is the mobile phone with WI-FI or bluetooth, dull and stereotyped, notebook, or the electronic equipments such as Wearable, WI-FI can send hotspot heuristic data bag incessantly, this hotspot heuristic data bag has certain effective range, beacon in this effective range can get hotspot heuristic data, bluetooth also can send bluetooth hot spot heuristic data bag incessantly, and this bluetooth hot spot heuristic data also has certain effective range, beacon in this effective range can get the bluetooth hot spot heuristic data bag that bluetooth sends.The identification information of the mobile device got and signal strength information are sent to server by beacon, and server, according to the signal strength information received, substantially can know this mobile device nearer apart from the position of which or which beacon.In conjunction with the positional information of each beacon of the hotspot packet got stored, just can judge the coordinate information drawing mobile device, just achieve positioning function.The focus heuristic data handbag being obtained mobile device transmission by beacon is drawn together: obtain the hotspot heuristic data bag that the WI-FI on mobile device sends, or the bluetooth hot spot heuristic data bag that on acquisition mobile device, bluetooth sends, has the identification information of mobile device in this hotspot heuristic data bag and bluetooth hot spot heuristic data bag; Beacon can judge to draw signal strength information according to the distance apart from mobile device again, if the signal strength information of the hotspot heuristic data bag obtained is strong, then this beacon is apart from the close together of mobile device.
Obtain (namely to the process that mobile device positions) in the process of the positional information of mobile device, selected station-keeping mode, specifically comprise: according to signal strength information, in conjunction with the positional information of beacon, judge to show that station-keeping mode is for entering shop dwell pattern, close shelf pattern or entering interim marketing district pattern.Such as, the beacon obtaining focus heuristic data bag is positioned at retail shop, then can judge that the user of mobile device i.e. client are in retail shop, then by setting into shop, the time threshold of departure, in threshold range, then this client selected is for entering shop dwell pattern, prevents repeatedly entering logic like this and upsets.If the beacon obtaining focus heuristic data bag is positioned near shelf, then adjust the frequency that this location point obtains packet, to judge the situation of movement of mobile device, if the translational speed of mobile device is slow, can be judged to be near shelf pattern.If the beacon obtaining focus heuristic data bag is positioned at interim marketing region, then judge that this client is as entering region mode of marketing temporarily.Each station-keeping mode is to the advertisement content that should have classification, and after selected good station-keeping mode, server is selected from the classification advertisement of correspondence.
Selected good station-keeping mode selects advertisement to comprise in conjunction with the large data analysis in rear end: according to the identification information of corresponding mobile device, this identification information comprises the numbering of mobile device and the phone number of user, obtains the marketing region of association mobile device user from the large data in rear end; Coupling marketing is selected to send with its advertisement.Here marketing region refers to the customer behavior stored in the large data in rear end, include the crawler behavior, preference categories information etc. of buying behavior, participation, after database gets the marketing region of association, screen according to marketing region again under the classified advertisement that station-keeping mode is corresponding, selected advertisement comparatively meets the hobby of client, meets diversified demand.
As a better embodiment of the present invention, follow the trail of advertisement being sent to the process of mobile device, and tracked information is stored, Ad Track realizes pushing the abnormality processing of omitting with supervision daily record according to advertisement pushing in real time, in the scope of specifying, in the time period, realize moving advertising to follow the trail of, guarantee the reliability of throwing in.
As a better embodiment of the present invention, when tracked information is undelivered, again advertisement is sent to mobile device.Preferably, beacon is carried out principal and subordinate's pairing, formed and comprise leading beacon and the beacon pair from beacon, leading beacon is selected to send to mobile device during advertisement, when leading beacon break down do not push successful time, at this moment tracked information is undelivered, starts and is sent by advertisement from beacon.
In addition, in order to ensure the accuracy to positioning of mobile equipment, meet corresponding business demand, the density that the location point demand fulfillment of acquisition is certain.Like this when some place, each position arranges beacon, the density that result in beacon is large, for realizing the consistency adjustment of beacon, also be provided with the base station be connected with multiple beacon, this base station also can arrange multiple, and such as in market, the beacon of each floor arranges a base station, by all beacons of this floor of BTS management, or can also Region dividing be carried out, the beacon in certain area be arranged to the base station of a management.Beacon corresponding to the policy update order formed according to the coordinate information of mobile device send to by base station, can realize like this carrying out dynamic conditioning to single beacon, thus the effect of Kinematic Positioning and running fix can be realized.
Below embodiment is to invention has been detailed description by reference to the accompanying drawings, and those skilled in the art can make many variations example to the present invention according to the above description.Thus, some details in embodiment should not form limitation of the invention, the present invention by the scope that defines using appended claims as protection scope of the present invention.
Claims (10)
1. a position-based service advertisement supplying system, is characterized in that, comprising:
Be located at indoor multiple beacons, for obtaining the focus heuristic data bag of indoor mobile device; And
The server be connected with multiple described beacon, the described focus heuristic data bag that described server obtains according to described beacon positions described mobile device, and according to the location determination to described mobile device the station-keeping mode of mobile device, according to described station-keeping mode and in conjunction with the large data analysis selection in rear end advertisement, and send propelling movement instruction to described beacon, send the advertisement of selection to described mobile device by described beacon.
2. the advertisement push system of position-based service as claimed in claim 1, is characterized in that,
Described beacon obtains identification information and the signal strength information of corresponding described mobile device from the described focus heuristic data bag obtained, and described identification information and described signal strength information are sent to described server;
Described server memory contains the positional information of indoor map datum and the laying of described beacon, described server receives identification information and the signal strength information of the described mobile device of correspondence that described beacon sends, and judges according to the positional information of the described beacon stored the coordinate information drawing described mobile device.
3. the advertisement push system of position-based service as claimed in claim 2, it is characterized in that, described server comprises locating module, the station-keeping mode stored in described locating module comprises into shop dwell pattern, close shelf pattern and enters region mode of temporarily marketing, and described locating module positions the selected of pattern according to the coordinate information of the described mobile device drawn and the positional information of described beacon.
4. the advertisement push system of position-based service as claimed in claim 2 or claim 3, it is characterized in that, the large data cube computation of described server and described rear end, associate the marketing region of described mobile device user according to the described identification information of described mobile device from the large data acquisition in described rear end, and select the advertisement in the described marketing region of coupling.
5. the advertisement push system of position-based service as claimed in claim 1, it is characterized in that, described server also comprises abnormality processing module, the beacon pair of principal and subordinate's collocation is stored in described abnormality processing module, described beacon is to comprising leading beacon and from beacon, when described leading beacon breaks down, propelling movement instruction sends to described in described beacon centering from beacon by described abnormality processing module.
6. an advertisement sending method for position-based service, is characterized in that, comprising:
There is provided a server, described server memory contains indoor map datum;
Multiple beacon is provided, described beacon is carried out arranging according to described map datum and the positional information of described beacon is stored in described server;
Obtained the focus heuristic data bag of indoor mobile device transmission by described beacon, the described focus heuristic data bag that described server obtains according to described beacon positions described mobile device;
Described server draws the station-keeping mode of described mobile device according to the location determination of described mobile device, and selects advertisement in conjunction with the large data analysis in rear end, and described advertisement is sent to described mobile device by described beacon.
7. the advertisement sending method of position-based service as claimed in claim 6, is characterized in that, the described focus heuristic data bag that described server obtains according to described beacon positions described mobile device and comprises:
Described beacon obtains identification information and the signal strength information of corresponding described mobile device from the described focus heuristic data bag obtained; And
The identification information of the described mobile device obtained and signal strength information are sent to described server, and described server combines the positional information of the described beacon stored, and judges the coordinate information drawing described mobile device.
8. the advertisement sending method of position-based service as claimed in claim 7, is characterized in that, show that the station-keeping mode of described mobile device comprises according to the location determination of described mobile device:
According to the described signal strength information that described beacon sends, in conjunction with the positional information of described beacon, judge to obtain described station-keeping mode for entering shop dwell pattern, close shelf pattern or enter region mode of marketing temporarily.
9. the advertisement sending method of position-based service as claimed in claim 7 or 8, is characterized in that, and selects advertisement to comprise in conjunction with the large data analysis in rear end:
According to the described identification information that described beacon sends, from the large data in described rear end, obtain the marketing region of the described mobile device user of association;
The advertisement in the described marketing region of coupling is selected to send.
10. the advertisement sending method of position-based service as claimed in claim 9, is characterized in that, also comprise:
Described beacon is carried out principal and subordinate's pairing, is formed and comprise leading beacon and the beacon pair from beacon;
Send described advertisement to described mobile device by described leading beacon, and the process sent is followed the trail of, tracked information is stored in described server;
When described tracked information is undelivered, that selects described beacon centering sends to described mobile device from beacon by described advertisement.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510236314.6A CN104918216A (en) | 2015-05-11 | 2015-05-11 | Advertisement pushing system based on position service and method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510236314.6A CN104918216A (en) | 2015-05-11 | 2015-05-11 | Advertisement pushing system based on position service and method |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN104918216A true CN104918216A (en) | 2015-09-16 |
Family
ID=54086836
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510236314.6A Pending CN104918216A (en) | 2015-05-11 | 2015-05-11 | Advertisement pushing system based on position service and method |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN104918216A (en) |
Cited By (24)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105611492A (en) * | 2016-02-29 | 2016-05-25 | 京信通信技术(广州)有限公司 | Processing method, apparatus and system for positioning information |
| CN105743998A (en) * | 2016-04-06 | 2016-07-06 | 上海碧虎网络科技有限公司 | Vehicle delivery system based on BEACON positioning |
| CN106504686A (en) * | 2016-12-30 | 2017-03-15 | 山东依鲁光电科技有限公司 | LED intelligent marketing advertisement service systems |
| CN106897410A (en) * | 2017-02-17 | 2017-06-27 | 四川世纪物联科技有限公司 | A kind of WiFi increased value service systems and implementation method based on big data |
| CN107018481A (en) * | 2017-04-28 | 2017-08-04 | 北京萤芯科技有限公司 | A kind of Beacon broadcasting methods and device based on BLE5 |
| CN107092704A (en) * | 2017-05-23 | 2017-08-25 | 上海棠棣信息科技股份有限公司 | The business put-on method and service robot of a kind of service robot |
| CN107277746A (en) * | 2016-04-08 | 2017-10-20 | 三星电子株式会社 | For the method and apparatus for the positional information for handling the terminal operated in a beacon |
| CN107318090A (en) * | 2017-06-14 | 2017-11-03 | 北京望远传媒有限公司 | A kind of method and device of distributing user permission |
| CN107403328A (en) * | 2016-05-18 | 2017-11-28 | 阿基米德（上海）传媒有限公司 | A kind of audio advertisement player method based on customer position information |
| CN107466480A (en) * | 2017-06-22 | 2017-12-12 | 深圳市奥星澳科技有限公司 | Closely man-machine interaction method, device, system and computer-readable recording medium |
| WO2018018243A1 (en) * | 2016-07-24 | 2018-02-01 | 金蕾 | Method for pushing information while playing back advertisement and playback device |
| WO2018018270A1 (en) * | 2016-07-24 | 2018-02-01 | 金蕾 | Method for pushing information when playing back advertisement and playback device |
| WO2018018246A1 (en) * | 2016-07-24 | 2018-02-01 | 金蕾 | Information pushing method while playing advertisement and playing device |
| WO2018018273A1 (en) * | 2016-07-24 | 2018-02-01 | 金蕾 | Information push method when playing back advertisements and playback device |
| CN107766952A (en) * | 2017-10-20 | 2018-03-06 | 中科创能实业有限公司 | Information push method and device |
| CN108109023A (en) * | 2016-11-25 | 2018-06-01 | 江苏融成爱伊文化传播有限公司 | A kind of commercial product recommending system based on indoor LBS |
| CN109417562A (en) * | 2016-03-15 | 2019-03-01 | 瓦特博克有限公司 | For providing the system and method for the real-time informing of location-based requirement |
| CN109729123A (en) * | 2017-10-31 | 2019-05-07 | 北京国双科技有限公司 | The monitoring method and device of region are launched in a kind of advertisement |
| CN109816456A (en) * | 2019-02-13 | 2019-05-28 | 携程旅游信息技术（上海）有限公司 | Information push method, system, equipment and storage medium based on region filtering |
| CN111277623A (en) * | 2018-12-05 | 2020-06-12 | 蹦世界数位创意股份有限公司 | Intelligent multimedia transmission system and method |
| CN111401932A (en) * | 2019-01-02 | 2020-07-10 | 中国移动通信有限公司研究院 | Advertisement putting method and device, electronic equipment and storage medium |
| CN111401938A (en) * | 2020-02-28 | 2020-07-10 | Oppo（重庆）智能科技有限公司 | Advertisement pushing method, terminal, server and storage medium |
| CN113810857A (en) * | 2020-06-15 | 2021-12-17 | 华为技术有限公司 | Beacon message processing method and system |
| WO2022073517A1 (en) * | 2020-10-10 | 2022-04-14 | 深圳壹账通智能科技有限公司 | Product recommendation method and apparatus, and electronic device and storage medium |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20080112346A1 (en) * | 2006-11-09 | 2008-05-15 | Alexander Tolpin | Wireless device and methods for reducing periodic scans using motion detection |
| US20130290483A1 (en) * | 2008-08-12 | 2013-10-31 | Teaneck Enterprises, Llc | Customized Content Delivery Based On Geographic Area |
| CN103391309A (en) * | 2012-05-07 | 2013-11-13 | 黄荣堂 | Method and system for determining position of router |
| CN103402177A (en) * | 2013-08-02 | 2013-11-20 | 南京市海聚信息科技有限公司 | Information pushing system of WiFi (wireless fidelity) terminal and implementation method thereof |
-
2015
- 2015-05-11 CN CN201510236314.6A patent/CN104918216A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20080112346A1 (en) * | 2006-11-09 | 2008-05-15 | Alexander Tolpin | Wireless device and methods for reducing periodic scans using motion detection |
| US20130290483A1 (en) * | 2008-08-12 | 2013-10-31 | Teaneck Enterprises, Llc | Customized Content Delivery Based On Geographic Area |
| CN103391309A (en) * | 2012-05-07 | 2013-11-13 | 黄荣堂 | Method and system for determining position of router |
| CN103402177A (en) * | 2013-08-02 | 2013-11-20 | 南京市海聚信息科技有限公司 | Information pushing system of WiFi (wireless fidelity) terminal and implementation method thereof |
Cited By (31)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105611492A (en) * | 2016-02-29 | 2016-05-25 | 京信通信技术(广州)有限公司 | Processing method, apparatus and system for positioning information |
| CN109417562A (en) * | 2016-03-15 | 2019-03-01 | 瓦特博克有限公司 | For providing the system and method for the real-time informing of location-based requirement |
| CN105743998A (en) * | 2016-04-06 | 2016-07-06 | 上海碧虎网络科技有限公司 | Vehicle delivery system based on BEACON positioning |
| CN107277746A (en) * | 2016-04-08 | 2017-10-20 | 三星电子株式会社 | For the method and apparatus for the positional information for handling the terminal operated in a beacon |
| CN107277746B (en) * | 2016-04-08 | 2021-12-07 | 三星电子株式会社 | Method and apparatus for processing location information of terminal operating in beacon |
| CN107403328A (en) * | 2016-05-18 | 2017-11-28 | 阿基米德（上海）传媒有限公司 | A kind of audio advertisement player method based on customer position information |
| WO2018018246A1 (en) * | 2016-07-24 | 2018-02-01 | 金蕾 | Information pushing method while playing advertisement and playing device |
| WO2018018243A1 (en) * | 2016-07-24 | 2018-02-01 | 金蕾 | Method for pushing information while playing back advertisement and playback device |
| WO2018018270A1 (en) * | 2016-07-24 | 2018-02-01 | 金蕾 | Method for pushing information when playing back advertisement and playback device |
| WO2018018273A1 (en) * | 2016-07-24 | 2018-02-01 | 金蕾 | Information push method when playing back advertisements and playback device |
| CN108109023A (en) * | 2016-11-25 | 2018-06-01 | 江苏融成爱伊文化传播有限公司 | A kind of commercial product recommending system based on indoor LBS |
| CN106504686A (en) * | 2016-12-30 | 2017-03-15 | 山东依鲁光电科技有限公司 | LED intelligent marketing advertisement service systems |
| CN106897410A (en) * | 2017-02-17 | 2017-06-27 | 四川世纪物联科技有限公司 | A kind of WiFi increased value service systems and implementation method based on big data |
| CN107018481A (en) * | 2017-04-28 | 2017-08-04 | 北京萤芯科技有限公司 | A kind of Beacon broadcasting methods and device based on BLE5 |
| CN107018481B (en) * | 2017-04-28 | 2020-02-21 | 桃芯科技(苏州)有限公司 | Beacon broadcasting method and device based on BLE5 |
| CN107092704A (en) * | 2017-05-23 | 2017-08-25 | 上海棠棣信息科技股份有限公司 | The business put-on method and service robot of a kind of service robot |
| CN107318090A (en) * | 2017-06-14 | 2017-11-03 | 北京望远传媒有限公司 | A kind of method and device of distributing user permission |
| CN107318090B (en) * | 2017-06-14 | 2019-11-15 | 北京望远传媒有限公司 | A kind of method and device carrying out traffic statistics based on MAC Address |
| CN107466480A (en) * | 2017-06-22 | 2017-12-12 | 深圳市奥星澳科技有限公司 | Closely man-machine interaction method, device, system and computer-readable recording medium |
| CN107766952A (en) * | 2017-10-20 | 2018-03-06 | 中科创能实业有限公司 | Information push method and device |
| CN109729123A (en) * | 2017-10-31 | 2019-05-07 | 北京国双科技有限公司 | The monitoring method and device of region are launched in a kind of advertisement |
| CN109729123B (en) * | 2017-10-31 | 2022-01-28 | 北京国双科技有限公司 | Method and device for monitoring advertisement delivery region |
| CN111277623A (en) * | 2018-12-05 | 2020-06-12 | 蹦世界数位创意股份有限公司 | Intelligent multimedia transmission system and method |
| CN111277623B (en) * | 2018-12-05 | 2022-06-24 | 蹦世界数位创意股份有限公司 | Intelligent multimedia transmission system and method |
| CN111401932A (en) * | 2019-01-02 | 2020-07-10 | 中国移动通信有限公司研究院 | Advertisement putting method and device, electronic equipment and storage medium |
| CN109816456A (en) * | 2019-02-13 | 2019-05-28 | 携程旅游信息技术（上海）有限公司 | Information push method, system, equipment and storage medium based on region filtering |
| CN111401938A (en) * | 2020-02-28 | 2020-07-10 | Oppo（重庆）智能科技有限公司 | Advertisement pushing method, terminal, server and storage medium |
| CN111401938B (en) * | 2020-02-28 | 2023-08-18 | Oppo（重庆）智能科技有限公司 | Advertisement pushing method, terminal, server and storage medium |
| CN113810857A (en) * | 2020-06-15 | 2021-12-17 | 华为技术有限公司 | Beacon message processing method and system |
| CN113810857B (en) * | 2020-06-15 | 2023-10-24 | 华为技术有限公司 | Beacon message processing method and system |
| WO2022073517A1 (en) * | 2020-10-10 | 2022-04-14 | 深圳壹账通智能科技有限公司 | Product recommendation method and apparatus, and electronic device and storage medium |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN104918216A (en) | Advertisement pushing system based on position service and method | |
| JP6423520B2 (en) | System and method for managing service supply status | |
| Van Haute et al. | Platform for benchmarking of RF-based indoor localization solutions | |
| EP3229500B1 (en) | Methods and server for processing location information of beacon terminal | |
| CN103795802A (en) | Embedded WIFI network advertising system and method bases on position | |
| CN106170712A (en) | Network-centric location | |
| CN105340303A (en) | Short distance user recognition system, and system and method for providing information using same | |
| CN101940055A (en) | Location tracking based on proximity-based ad hoc network | |
| CN103686613A (en) | System and method for intelligent information pushing based on wireless beacons | |
| US20160358189A1 (en) | Data acquisition and analytics reporting | |
| CN104918326A (en) | Indoor positioning system and method | |
| CN104105178B (en) | Information service system and method based on cell phone and the low-consumption wireless communication technology | |
| CN106779882A (en) | A kind of advertisement acquisition method, device and user terminal | |
| US20150051975A1 (en) | Geolocation conversions based on product or service availability | |
| CN105474034A (en) | System and method for selecting a Wi-Fi access point for position determination | |
| CN103491117A (en) | Intelligent media realizing method and system | |
| CN102930355A (en) | Meal delivery system capable of calculating optimal path during movement process of both parties | |
| CN104703127B (en) | Wirelessly it is automatically signing in method and its system | |
| CN105592420A (en) | Method and device for generating environment feature library and indoor positioning method and device based on environment feature library | |
| CN102938932B (en) | Method for improving capacity of wireless positioning system on basis of arrival time | |
| CN102291419B (en) | The supplying method of navigation information system and navigation information | |
| US20240095654A1 (en) | Information output methods and apparatuses, computer equipment and readable storage media | |
| CN103546964A (en) | Method, device and system for wirelessly positioning mobile terminal | |
| US8526876B1 (en) | Targeted satellite radio advertising using mobile network determined location | |
| CN106332274A (en) | Positioning method and equipment |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20150916 |
|
| WD01 | Invention patent application deemed withdrawn after publication |