WO2018018243A1 - Method for pushing information while playing back advertisement and playback device - Google Patents
Method for pushing information while playing back advertisement and playback device Download PDFInfo
- Publication number
- WO2018018243A1 WO2018018243A1 PCT/CN2016/091202 CN2016091202W WO2018018243A1 WO 2018018243 A1 WO2018018243 A1 WO 2018018243A1 CN 2016091202 W CN2016091202 W CN 2016091202W WO 2018018243 A1 WO2018018243 A1 WO 2018018243A1
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- Prior art keywords
- floor
- advertisement
- unit
- elevator
- visitor
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Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F19/00—Advertising or display means not otherwise provided for
Definitions
- the invention belongs to the field of service media, and in particular relates to a method for pushing information and playing a device when playing an advertisement.
- Embodiments of the present invention provide a method for pushing information and a playback device when playing an advertisement, and the purpose is to provide By detecting the floor that the visitor wants to reach, the system actively plays relevant advertisements about the company on the floor. The visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit. And at the same time protect the interests of the patent (application) right holder.
- the present invention is implemented as follows: a method for pushing information when playing an advertisement, comprising the following steps:
- an advertisement matching the floor is played, and the patent information is pushed to the user.
- the embodiment of the invention further provides a playback device, including:
- a recording unit for recording a matching relationship between a floor and an advertisement
- a detecting unit configured to detect a floor to be reached by the elevator according to a click of the visitor
- a playback unit wherein the input end is respectively connected to the recording unit and the detecting unit, and is configured to play an advertisement matching the floor according to the floor to which the elevator is to be reached;
- the patent information pushing unit has an input end connected to the playing unit for pushing patent information to the user.
- the system By detecting the floor to which the visitor is to arrive, the system actively plays relevant advertisements about the company on the floor. The visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit. And at the same time protect the interests of the patent (application) right holder.
- FIG. 1 is a schematic flowchart of a method for pushing information when playing an advertisement according to an embodiment of the present invention
- FIG. 2 is a schematic structural diagram of a playback apparatus according to an embodiment of the present invention.
- FIG. 1 is a method for pushing information when playing an advertisement according to an embodiment of the present invention.
- the flow diagrams are only for the sake of illustration, and only parts related to the embodiments of the present invention are shown.
- step S101 The matching relationship between the floor and the advertisement is recorded in step S101.
- the playback device records relevant advertisements related to the company, such as company image advertising or product introduction.
- step S102 the floor to which the elevator is to be reached is detected based on the click of the visitor.
- step S103 automatically plays an advertisement matching the floor, and simultaneously pushes the patent information to the user. .
- the patent information includes, but is not limited to, the state of patent application of the technology, the patent application of the technology / Information on the right holder, the patent application number of the technology, the patent application date, and the like.
- the patent information is editable, and can be dynamically pushed to the user according to the authorization of the patent application: the patent is being applied for, the patent authorization has been obtained, and the like.
- the patent information is editable and can be based on patent application rights / The transfer of patent rights, dynamically pushed to the user: the current relevant rights holder of the patent.
- the pushing manner of the patent information may adopt a small frame display, a voice display, and the like, so that the user can perceive the push mode.
- the system By detecting the floor to which the visitor is to arrive, the system actively plays relevant advertisements about the company on the floor. The visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit. And at the same time protect the interests of the patent (application) right holder.
- FIG. 2 is a schematic structural diagram of a playback apparatus according to an embodiment of the present invention, where the playback apparatus includes:
- a recording unit 21 configured to record a matching relationship between the floor and the advertisement
- the detecting unit 22 is configured to detect a floor to be reached by the elevator according to the click of the visitor;
- the playing unit 23 has its input end and the recording unit 21 and the detecting unit 22, respectively a connection for playing an advertisement matching the floor according to the floor to which the elevator is to be reached;
- the patent information pushing unit 24 has an input end connected to the playing unit 23 for pushing patent information to the user.
- the working principle is: when the recording unit 21 records the matching relationship between the floor and the advertisement, the detecting unit 22 From the click according to the visitor, the floor to which the elevator is to be reached is detected, and the playing unit 23 plays an advertisement matching the floor according to the floor to which the elevator is to be reached, and the patent information pushing unit 24 is used for Push patent information to users.
- the system By detecting the floor to which the visitor is to arrive, the system actively plays relevant advertisements about the company on the floor. The visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit. And at the same time protect the interests of the patent (application) right holder.
Abstract
The present invention belongs to the field of service media, and provided are a method for pushing information while playing back an advertisement and a playback device, the method comprising: recording a matching relationship between a floor and an advertisement; detecting a floor that an elevator will reach according to a click of a visitor; and according to the floor that the elevator will reach, playing back an advertisement matching said floor and pushing patent information to a user. By means of detecting a floor that a visitor will reach, a system actively plays an advertisement relevant to a company on said floor so that the visitor may find out more about the company, thereby providing certain beneficial publicity for the company, meanwhile protecting the interests of the patentee (applicant).
Description
本发明属于服务传媒 领域，尤其是涉及一种播放广告时的信息推送方法以及播放装置。 The invention belongs to the field of service media, and in particular relates to a method for pushing information and playing a device when playing an advertisement.
知识产权在现在的产品和服务中越来越重要，其中主要包括著作权（版权）、商标权和专利权，这三种权利都能为权利人带来巨大的经济价值。
Intellectual property is becoming more and more important in current products and services, including copyright (copyright), trademark and patent rights, all of which can bring enormous economic value to rights holders.
但与著作权、商标权不同的是，专利权的权利归属比较难以为用户所认识和辨别。比如：一个培训教材或者一部电影里面，会明确的将'版权归特定人所有'的字样告知给用户；商标也以其显著的字或图的特征，在与其他标样区别的同时，也代表着商标权人以及商标权人生产的相关产品。但专利则不然，除了如'滑动解锁'等有限几个专利外，用户很难看到某一专利就知道该专利的申请/权利人。
However, unlike copyright and trademark rights, the ownership of patent rights is more difficult to recognize and discern. For example, in a training material or a movie, the words “copyright belongs to a specific person” will be clearly notified to the user; the trademark is also distinguished from other standards by its distinctive words or figures. Represents the related products produced by the trademark owner and the trademark owner. However, patents are not. Apart from a limited number of patents such as 'sliding and unlocking', it is difficult for a user to see a patent and know the application/right holder of the patent.
这种情况所带来的严重后果是： The serious consequences of this situation are:
1 、专利权的保护难度大，一项好的技术出来后，马上就被复制； 1. The protection of patent rights is difficult. Once a good technology comes out, it will be copied immediately;
2
、专利权/申请人通过专利彰显自己的产品特色的效果差，因为用户也分不清楚某一技术与专利权/申请人的联系。 2
The patent/applicant's effect of showing its own product features through patents is poor, because the user is also unclear about the connection between a certain technology and the patent/applicant.
综上，为充分保护本人的另外一个专利申请（名为《一种根据用户目的地播放广告的方法以及播放装置》），让该本人的专利申请价值最大化， 特提出一个解决办法。
In summary, in order to fully protect my other patent application (named "a method of playing advertisements according to the user's destination and playback device"), to maximize the value of the patent application of the person, a solution is proposed.
本发明实施例提供了提供了一种播放广告时的信息推送方法以及播放装置 ， 目的在于
通过检测来访者所要到达的楼层，系统主动播放关于该楼层公司的相关广告，来访者可以在电梯中就了解该公司的情况，公司也起到一定的宣传效益
，并同时保护专利（申请）权人的利益 。 Embodiments of the present invention provide a method for pushing information and a playback device when playing an advertisement, and the purpose is to provide
By detecting the floor that the visitor wants to reach, the system actively plays relevant advertisements about the company on the floor. The visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit.
And at the same time protect the interests of the patent (application) right holder.
本发明是这样实现的：一种播放广告时的信息推送方法，包括以下步骤： The present invention is implemented as follows: a method for pushing information when playing an advertisement, comprising the following steps:
记录楼层与广告的匹配关系； Record the matching relationship between floor and advertisement;
根据来访者的点击，检测电梯所要到达的楼层； Detecting the floor to which the elevator is to arrive according to the visitor's click;
根据电梯所要到达的楼层，播放与该楼层匹配的广告 ，同时向用户推送专利信息 。 According to the floor to which the elevator is to be reached, an advertisement matching the floor is played, and the patent information is pushed to the user.
本发明实施例还提供了一种播放装置，包括： The embodiment of the invention further provides a playback device, including:
记录单元，检测单元，播放单元，专利信息推送单元，其中： Recording unit, detecting unit, playing unit, patent information pushing unit, wherein:
记录单元，用于记录楼层与广告的匹配关系； a recording unit for recording a matching relationship between a floor and an advertisement;
检测单元，用于根据来访者的点击，检测电梯所要到达的楼层； a detecting unit, configured to detect a floor to be reached by the elevator according to a click of the visitor;
播放单元，其输入端分别与记录单元和检测单元连接，用于根据电梯所要到达的楼层，播放与该楼层匹配的广告；
a playback unit, wherein the input end is respectively connected to the recording unit and the detecting unit, and is configured to play an advertisement matching the floor according to the floor to which the elevator is to be reached;
专利信息推送单元，其输入端与所述播放单元连接，用于 向用户推送专利信息 。 The patent information pushing unit has an input end connected to the playing unit for pushing patent information to the user.
该发明通过检测来访者所要到达的楼层，系统主动播放关于该楼层公司的相关广告，来访者可以在电梯中就了解该公司的情况，公司也起到一定的宣传效益
，并同时保护专利（申请）权人的利益 。
By detecting the floor to which the visitor is to arrive, the system actively plays relevant advertisements about the company on the floor. The visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit.
And at the same time protect the interests of the patent (application) right holder.
图 1 是本发明实施例提供的一种 播放广告时的信息推送方法 的 流程示意图 ； 1 is a schematic flowchart of a method for pushing information when playing an advertisement according to an embodiment of the present invention;
图 2 是本发明实施例提供的播放装置的结构示意图。 FIG. 2 is a schematic structural diagram of a playback apparatus according to an embodiment of the present invention.
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
图 1 是发明实施例提供的 一种播放广告时的信息推送方法的
流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。 FIG. 1 is a method for pushing information when playing an advertisement according to an embodiment of the present invention.
The flow diagrams are only for the sake of illustration, and only parts related to the embodiments of the present invention are shown.
在步骤 S101 中记录楼层与广告的匹配关系。 The matching relationship between the floor and the advertisement is recorded in step S101.
在此步骤中，如大楼中 5 楼是 XX
公司，播放装置就记录与该公司的相关广告，例如公司形象广告宣传或者产品介绍等等。 In this step, such as the 5th floor of the building is XX
The company, the playback device records relevant advertisements related to the company, such as company image advertising or product introduction.
在步骤 S102 中，根据来访者的点击，检测电梯所要到达的楼层。 In step S102, the floor to which the elevator is to be reached is detected based on the click of the visitor.
用户如果点击了按钮 5 ，代表用户会去 5 楼，这是目前所有电梯都具备的功能。 If the user clicks the button 5, the user will go to the 5th floor, which is the function that all elevators currently have.
当检测到电梯所要达到的楼层，步骤 S103 自动播放与该楼层匹配的广告 ，同时向用户推送专利信息
。 When the floor to be reached by the elevator is detected, step S103 automatically plays an advertisement matching the floor, and simultaneously pushes the patent information to the user.
.
所述专利信息包括但不限于：该技术的专利申请状态，该技术的专利申请 /
权利人、该技术的专利申请号、专利申请日等信息。 The patent information includes, but is not limited to, the state of patent application of the technology, the patent application of the technology /
Information on the right holder, the patent application number of the technology, the patent application date, and the like.
所述专利信息是可编辑的，可以根据专利申请的授权与否，向用户动态推送：正在申请专利、已获得专利授权等信息。
The patent information is editable, and can be dynamically pushed to the user according to the authorization of the patent application: the patent is being applied for, the patent authorization has been obtained, and the like.
所述专利信息是可编辑的，可以根据专利申请权 /
专利权的转让情况，向用户动态推送：该专利的当前相关的权利人。 The patent information is editable and can be based on patent application rights /
The transfer of patent rights, dynamically pushed to the user: the current relevant rights holder of the patent.
所述专利信息的推送方式，可以采取小框显示、语音显示等让用户能够感知的推送方式。 The pushing manner of the patent information may adopt a small frame display, a voice display, and the like, so that the user can perceive the push mode.
该发明通过检测来访者所要到达的楼层，系统主动播放关于该楼层公司的相关广告，来访者可以在电梯中就了解该公司的情况，公司也起到一定的宣传效益
，并同时保护专利（申请）权人的利益 。
By detecting the floor to which the visitor is to arrive, the system actively plays relevant advertisements about the company on the floor. The visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit.
And at the same time protect the interests of the patent (application) right holder.
图 2 是本发明实施例提供的一种播放装置的结构示意图，该播放装置包括： 2 is a schematic structural diagram of a playback apparatus according to an embodiment of the present invention, where the playback apparatus includes:
记录单元 21 ，检测单元 22 ，播放单元 23 ，专利信息推送单元 24 ，其中： The recording unit 21, the detecting unit 22, the playing unit 23, and the patent information pushing unit 24, wherein:
记录单元 21 ，用于记录楼层与广告的匹配关系； a recording unit 21, configured to record a matching relationship between the floor and the advertisement;
检测单元 22 ，用于根据来访者的点击，检测电梯所要到达的楼层； The detecting unit 22 is configured to detect a floor to be reached by the elevator according to the click of the visitor;
播放单元 23 ，其输入端分别与记录单元 21 和检测单元 22
连接，用于根据电梯所要到达的楼层，播放与该楼层匹配的广告； The playing unit 23 has its input end and the recording unit 21 and the detecting unit 22, respectively
a connection for playing an advertisement matching the floor according to the floor to which the elevator is to be reached;
专利信息推送单元 24 ，其输入端与所述播放单元 23 连接，用于 向用户推送专利信息 。 The patent information pushing unit 24 has an input end connected to the playing unit 23 for pushing patent information to the user.
其工作原理是：当记录单元 21 记录楼层与广告的匹配关系后，检测单元 22
从根据来访者的点击，检测电梯所要到达的楼层，播放单元 23 根据电梯所要到达的楼层，播放与该楼层匹配的广告 ， 专利信息推送单元 24 用于
向用户推送专利信息 。 The working principle is: when the recording unit 21 records the matching relationship between the floor and the advertisement, the detecting unit 22
From the click according to the visitor, the floor to which the elevator is to be reached is detected, and the playing unit 23 plays an advertisement matching the floor according to the floor to which the elevator is to be reached, and the patent information pushing unit 24 is used for
Push patent information to users.
该发明通过检测来访者所要到达的楼层，系统主动播放关于该楼层公司的相关广告，来访者可以在电梯中就了解该公司的情况，公司也起到一定的宣传效益
，并同时保护专利（申请）权人的利益 。
By detecting the floor to which the visitor is to arrive, the system actively plays relevant advertisements about the company on the floor. The visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit.
And at the same time protect the interests of the patent (application) right holder.
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。
The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.
Claims (2)
- 一种播放广告时的信息推送方法 ，其特征在于，所述方法包括如下步骤： An information pushing method for playing an advertisement, characterized in that the method comprises the following steps:记录楼层与广告的匹配关系；Record the matching relationship between floor and advertisement;根据来访者的点击，检测电梯所要到达的楼层；Detecting the floor to which the elevator is to arrive according to the visitor's click;根据电梯所要到达的楼层，播放与该楼层匹配的广告 ，同时向用户推送专利信息 。According to the floor to which the elevator is to be reached, an advertisement matching the floor is played, and the patent information is pushed to the user.
- 一种播放装置，其特征在于，所述播放装置包括： A playback device, characterized in that the playback device comprises:记录单元，检测单元，播放单元，专利信息推送单元，其中：Recording unit, detecting unit, playing unit, patent information pushing unit, wherein:记录单元，用于记录楼层与广告的匹配关系；a recording unit for recording a matching relationship between a floor and an advertisement;检测单元，用于根据来访者的点击，检测电梯所要到达的楼层；a detecting unit, configured to detect a floor to be reached by the elevator according to a click of the visitor;播放单元，其输入端分别与记录单元和检测单元连接，用于根据电梯所要到达的楼层，播放与该楼层匹配的广告；a playback unit, wherein the input end is respectively connected to the recording unit and the detecting unit, and is configured to play an advertisement matching the floor according to the floor to which the elevator is to be reached;专利信息推送单元，其输入端与所述播放单元连接，用于 向用户推送专利信息 。The patent information pushing unit has an input end connected to the playing unit for pushing patent information to the user.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| PCT/CN2016/091202 WO2018018243A1 (en) | 2016-07-24 | 2016-07-24 | Method for pushing information while playing back advertisement and playback device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| PCT/CN2016/091202 WO2018018243A1 (en) | 2016-07-24 | 2016-07-24 | Method for pushing information while playing back advertisement and playback device |
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| WO2018018243A1 true WO2018018243A1 (en) | 2018-02-01 |
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| Application Number | Title | Priority Date | Filing Date |
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| PCT/CN2016/091202 WO2018018243A1 (en) | 2016-07-24 | 2016-07-24 | Method for pushing information while playing back advertisement and playback device |
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