WO2018018266A1 - Information pushing method when distributing advertising time by price and advertising system - Google Patents
Information pushing method when distributing advertising time by price and advertising system Download PDFInfo
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- WO2018018266A1 WO2018018266A1 PCT/CN2016/091225 CN2016091225W WO2018018266A1 WO 2018018266 A1 WO2018018266 A1 WO 2018018266A1 CN 2016091225 W CN2016091225 W CN 2016091225W WO 2018018266 A1 WO2018018266 A1 WO 2018018266A1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
Definitions
- the invention belongs to the field of service media, and particularly relates to an information pushing method and an advertisement playing system when an advertising time is allocated by price.
- Embodiments of the present invention provide an information pushing method and an advertisement playing system when an advertising time is allocated by price, and the purpose is to provide By playing the advertisements in a timely manner, the purchase behavior of the advertisements can be more flexibly charged according to the effect of the playback, and at the same time protect the interests of the patent (application) right holder.
- the present invention is implemented in such a manner that an information push method when an advertisement time is allocated by price includes the following steps:
- An embodiment of the present invention further provides an advertisement playing system, including:
- a recording unit configured to record a matching relationship between a single play price purchased by the user and an advertisement playing time period
- a reading unit for reading a single play price purchased by a user
- a playback unit wherein the input end is respectively connected to the recording unit and the reading unit, and is configured to play an advertisement in a time period matched with the single play price according to the single play price purchased by the user and the matching relationship;
- the patent information pushing unit has an input end connected to the playing unit for pushing patent information to the user.
- the invention can make the purchase behavior of the advertisement play more flexible according to the play effect by playing the advertisement in time. At the same time, it protects the interests of patent (application) right holders.
- FIG. 1 is a schematic flow chart of a method for pushing information when an advertisement time is allocated by price according to an embodiment of the present invention
- FIG. 2 is a schematic structural diagram of an advertisement playing system according to an embodiment of the present invention.
- 1 is a method for pushing information when an advertisement time is allocated by price according to an embodiment of the present invention.
- the flow diagrams are only for the sake of illustration, and only parts related to the embodiments of the present invention are shown.
- step S101 a matching relationship between the single play price purchased by the user and the advertisement playing time period is recorded.
- step S102 the single play price purchased by the user is read.
- Step S103 For playing the advertisement and pushing the patent information to the user in a time period matched with the single play price according to the single play price purchased by the user and the matching relationship.
- the patent information includes, but is not limited to, the state of patent application of the technology, the patent application of the technology / Information on the right holder, the patent application number of the technology, the patent application date, and the like.
- the patent information is editable, and can be dynamically pushed to the user according to the authorization of the patent application: the patent is being applied for, the patent authorization has been obtained, and the like.
- the patent information is editable and can be based on patent application rights / The transfer of patent rights, dynamically pushed to the user: the current relevant rights holder of the patent.
- the pushing manner of the patent information may adopt a small frame display, a voice display, and the like, so that the user can perceive the push mode.
- the invention can make the purchase behavior of the advertisement play more flexible according to the play effect by playing the advertisement in a timely manner. At the same time, it protects the interests of the patent (application) right holder.
- FIG. 2 is a schematic structural diagram of an advertisement playing system according to an embodiment of the present invention, where the playing system includes:
- the recording unit 21 is configured to record a matching relationship between the single play price purchased by the user and the advertisement playing time period;
- the reading unit 22 is configured to read the single play price purchased by the user
- the playing unit 23 has its input end and the recording unit 21 and the reading unit 22, respectively. Connecting, for playing an advertisement in a time period matched with the single play price according to the single play price purchased by the user and the matching relationship;
- the patent information pushing unit 24 has an input end connected to the playing unit 23 for pushing patent information to the user.
- the working principle is: after the recording unit 21 records the matching relationship between the single play price purchased by the user and the advertisement playing time period, the reading unit 22 Reading the single play price purchased by the user, the playing unit 23 plays the advertisement in the time period matched with the single play price according to the single play price purchased by the user and the matching relationship,
- the patent information pushing unit 24 is used to push patent information to the user.
- the invention can make the purchase behavior of the advertisement play more flexible according to the play effect by playing the advertisement in a timely manner. At the same time, it protects the interests of the patent (application) right holder.
Abstract
Provided are an information pushing method when distributing advertising time by price and an advertising system. The method comprises: recording a matching relationship between a single advertising price purchased by a user and an advertising time period; reading the single advertising price purchased by the user; and according to the matching relationship and the single advertising price purchased by the user, advertising in the time period matching the single advertising price, and at the same time, pushing patent information to the user. By advertising appropriately, the user can be charged more flexibly in accordance the advertising effect, and at the same the interests of the patentee (applicant) are protected.
Description
本发明属于服务传媒 领域 ，尤其是涉及一种按价格分配广告时间时的信息推送方法以及广告播放系统。 The invention belongs to the field of service media, and particularly relates to an information pushing method and an advertisement playing system when an advertising time is allocated by price.
知识产权在现在的产品和服务中越来越重要，其中主要包括著作权（版权）、商标权和专利权，这三种权利都能为权利人带来巨大的经济价值。
Intellectual property is becoming more and more important in current products and services, including copyright (copyright), trademark and patent rights, all of which can bring enormous economic value to rights holders.
但与著作权、商标权不同的是，专利权的权利归属比较难以为用户所认识和辨别。比如：一个培训教材或者一部电影里面，会明确的将'版权归特定人所有'的字样告知给用户；商标也以其显著的字或图的特征，在与其他标样区别的同时，也代表着商标权人以及商标权人生产的相关产品。但专利则不然，除了如'滑动解锁'等有限几个专利外，用户很难看到某一专利就知道该专利的申请/权利人。
However, unlike copyright and trademark rights, the ownership of patent rights is more difficult to recognize and discern. For example, in a training material or a movie, the words “copyright belongs to a specific person” will be clearly notified to the user; the trademark is also distinguished from other standards by its distinctive words or figures. Represents the related products produced by the trademark owner and the trademark owner. However, patents are not. Apart from a limited number of patents such as 'sliding and unlocking', it is difficult for a user to see a patent and know the application/right holder of the patent.
这种情况所带来的严重后果是： The serious consequences of this situation are:
1 、专利权的保护难度大，一项好的技术出来后，马上就被复制； 1. The protection of patent rights is difficult. Once a good technology comes out, it will be copied immediately;
2
、专利权/申请人通过专利彰显自己的产品特色的效果差，因为用户也分不清楚某一技术与专利权/申请人的联系。 2
The patent/applicant's effect of showing its own product features through patents is poor, because the user is also unclear about the connection between a certain technology and the patent/applicant.
综上，为充分保护本人的另外一个专利申请（名为《广告时间分配方式以及广告播放系统》），让该本人的专利申请价值最大化， 特提出一个解决办法。
In summary, in order to fully protect my other patent application (named "Advertising Time Distribution Method and Advertising Broadcasting System"), I would like to maximize the value of my patent application and propose a solution.
本发明实施例提供了提供了一种按价格分配广告时间时的信息推送方法以及广告播放系统 ， 目的在于
通过适时播放广告，让广告播放的购买行为可以根据播放效果而更加灵活的收费， 并同时保护专利（申请）权人的利益 。 Embodiments of the present invention provide an information pushing method and an advertisement playing system when an advertising time is allocated by price, and the purpose is to provide
By playing the advertisements in a timely manner, the purchase behavior of the advertisements can be more flexibly charged according to the effect of the playback, and at the same time protect the interests of the patent (application) right holder.
本发明是这样实现的：一种按价格分配广告时间时的信息推送方法，包括以下步骤： The present invention is implemented in such a manner that an information push method when an advertisement time is allocated by price includes the following steps:
记录用户购买的单次播放价格与广告播放时间段的匹配关系 ; Record the matching relationship between the single play price purchased by the user and the time period of the advertisement;
读取用户购买的单次播放价格 ; Read the single play price purchased by the user;
根据所述用户购买的单次播放价格以及所述匹配关系，在与单次播放价格相匹配的时间段里，播放广告
，同时向用户推送专利信息 。 Playing an advertisement in a time period matching the single play price according to the single play price purchased by the user and the matching relationship
At the same time, push patent information to users.
本发明实施例还提供了一种广告播放系统，包括： An embodiment of the present invention further provides an advertisement playing system, including:
记录单元，读取单元，播放单元，专利信息推送单元，其中： a recording unit, a reading unit, a playback unit, and a patent information pushing unit, wherein:
记录单元，用于记录用户购买的单次播放价格与广告播放时间段的匹配关系 ; a recording unit, configured to record a matching relationship between a single play price purchased by the user and an advertisement playing time period;
读取单元，用于读取用户购买的单次播放价格 ; a reading unit for reading a single play price purchased by a user;
播放单元，其输入端分别与记录单元和读取单元连接，用于根据所述用户购买的单次播放价格以及所述匹配关系，在与单次播放价格相匹配的时间段里，播放广告 ;
a playback unit, wherein the input end is respectively connected to the recording unit and the reading unit, and is configured to play an advertisement in a time period matched with the single play price according to the single play price purchased by the user and the matching relationship;
专利信息推送单元，其输入端与所述播放单元连接，用于 向用户推送专利信息 。 The patent information pushing unit has an input end connected to the playing unit for pushing patent information to the user.
该发明通过适时播放广告，让广告播放的购买行为可以根据播放效果而更加灵活的收费，
并同时保护专利（申请）权人的利益。 The invention can make the purchase behavior of the advertisement play more flexible according to the play effect by playing the advertisement in time.
At the same time, it protects the interests of patent (application) right holders.
图 1 是本发明实施例提供的一种按价格分配广告时间时的信息推送方法的 流程示意图 ; 1 is a schematic flow chart of a method for pushing information when an advertisement time is allocated by price according to an embodiment of the present invention;
图 2 是本发明实施例提供的广告播放系统的结构示意图。 FIG. 2 is a schematic structural diagram of an advertisement playing system according to an embodiment of the present invention.
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
图 1 是发明实施例提供的 一种按价格分配广告时间时的信息推送方法的
流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。 1 is a method for pushing information when an advertisement time is allocated by price according to an embodiment of the present invention.
The flow diagrams are only for the sake of illustration, and only parts related to the embodiments of the present invention are shown.
在步骤 S101 中，记录用户购买的单次播放价格与广告播放时间段的匹配关系。 In step S101, a matching relationship between the single play price purchased by the user and the advertisement playing time period is recorded.
在此步骤中，记录下匹配关系如早上 8 ： 00-9 ： 00 ，价格' XX 元'，
9:00-10:00 ，价格' XX 元'。 In this step, record the matching relationship as in the morning 8: 00-9: 00, the price 'XX yuan',
9:00-10:00, the price 'XX yuan'.
在步骤 S102 中，读取用户购买的单次播放价格。 In step S102, the single play price purchased by the user is read.
步骤 S103
用于根据所述用户购买的单次播放价格以及所述匹配关系，在与单次播放价格相匹配的时间段里，播放广告，同时向用户推送专利信息。 Step S103
For playing the advertisement and pushing the patent information to the user in a time period matched with the single play price according to the single play price purchased by the user and the matching relationship.
所述专利信息包括但不限于：该技术的专利申请状态，该技术的专利申请 /
权利人、该技术的专利申请号、专利申请日等信息。 The patent information includes, but is not limited to, the state of patent application of the technology, the patent application of the technology /
Information on the right holder, the patent application number of the technology, the patent application date, and the like.
所述专利信息是可编辑的，可以根据专利申请的授权与否，向用户动态推送：正在申请专利、已获得专利授权等信息。
The patent information is editable, and can be dynamically pushed to the user according to the authorization of the patent application: the patent is being applied for, the patent authorization has been obtained, and the like.
所述专利信息是可编辑的，可以根据专利申请权 /
专利权的转让情况，向用户动态推送：该专利的当前相关的权利人。 The patent information is editable and can be based on patent application rights /
The transfer of patent rights, dynamically pushed to the user: the current relevant rights holder of the patent.
所述专利信息的推送方式，可以采取小框显示、语音显示等让用户能够感知的推送方式。 The pushing manner of the patent information may adopt a small frame display, a voice display, and the like, so that the user can perceive the push mode.
该发明通过该发明通过适时播放广告，让广告播放的购买行为可以根据播放效果而更加灵活的收费，
并同时保护专利（申请）权人的利益 。 By the invention, the invention can make the purchase behavior of the advertisement play more flexible according to the play effect by playing the advertisement in a timely manner.
At the same time, it protects the interests of the patent (application) right holder.
图 2 是本发明实施例提供的一种广告播放系统的结构示意图，该播放系统包括： 2 is a schematic structural diagram of an advertisement playing system according to an embodiment of the present invention, where the playing system includes:
记录单元 21 ，读取单元 22 ，播放单元 23 ，专利信息推送单元 24 ，其中： The recording unit 21, the reading unit 22, the playing unit 23, and the patent information pushing unit 24, wherein:
记录单元 21 ，用于记录用户购买的单次播放价格与广告播放时间段的匹配关系 ; The recording unit 21 is configured to record a matching relationship between the single play price purchased by the user and the advertisement playing time period;
读取单元 22 ，用于读取用户购买的单次播放价格 ; The reading unit 22 is configured to read the single play price purchased by the user;
播放单元 23 ，其输入端分别与记录单元 21 和读取单元 22
连接，用于根据所述用户购买的单次播放价格以及所述匹配关系，在与单次播放价格相匹配的时间段里，播放广告 ; The playing unit 23 has its input end and the recording unit 21 and the reading unit 22, respectively.
Connecting, for playing an advertisement in a time period matched with the single play price according to the single play price purchased by the user and the matching relationship;
专利信息推送单元 24 ，其输入端与所述播放单元 23 连接，用于 向用户推送专利信息 。 The patent information pushing unit 24 has an input end connected to the playing unit 23 for pushing patent information to the user.
其工作原理是：当记录单元 21 记录用户购买的单次播放价格与广告播放时间段的匹配关系后，读取单元 22
读取用户购买的单次播放价格，播放单元 23 根据所述用户购买的单次播放价格以及所述匹配关系，在与单次播放价格相匹配的时间段里，播放广告 ，同时
专利信息推送单元 24 用于 向用户推送专利信息 。 The working principle is: after the recording unit 21 records the matching relationship between the single play price purchased by the user and the advertisement playing time period, the reading unit 22
Reading the single play price purchased by the user, the playing unit 23 plays the advertisement in the time period matched with the single play price according to the single play price purchased by the user and the matching relationship,
The patent information pushing unit 24 is used to push patent information to the user.
该发明通过该发明通过适时播放广告，让广告播放的购买行为可以根据播放效果而更加灵活的收费，
并同时保护专利（申请）权人的利益 。 By the invention, the invention can make the purchase behavior of the advertisement play more flexible according to the play effect by playing the advertisement in a timely manner.
At the same time, it protects the interests of the patent (application) right holder.
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。
The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.
Claims (2)
- 一种按价格分配广告时间时的信息推送方法 ，其特征在于，所述方法包括如下步骤： An information pushing method for allocating an advertisement time by price, characterized in that the method comprises the following steps:记录用户购买的单次播放价格与广告播放时间段的匹配关系 ;Record the matching relationship between the single play price purchased by the user and the time period of the advertisement;读取用户购买的单次播放价格 ;Read the single play price purchased by the user;根据所述用户购买的单次播放价格以及所述匹配关系，在与单次播放价格相匹配的时间段里，播放广告 ，同时向用户推送专利信息 。And according to the single play price purchased by the user and the matching relationship, in the time period matched with the single play price, the advertisement is played, and the patent information is pushed to the user at the same time. .
- 一种广告播放系统，其特征在于，所述播放系统包括：An advertisement playing system, characterized in that the playing system comprises:记录单元，读取单元，播放单元，专利信息推送单元，其中：a recording unit, a reading unit, a playback unit, and a patent information pushing unit, wherein:记录单元，用于记录用户购买的单次播放价格与广告播放时间段的匹配关系 ;a recording unit, configured to record a matching relationship between a single play price purchased by the user and an advertisement playing time period;读取单元，用于读取用户购买的单次播放价格 ;a reading unit for reading a single play price purchased by a user;播放单元，其输入端分别与记录单元和读取单元连接，用于根据所述用户购买的单次播放价格以及所述匹配关系，在与单次播放价格相匹配的时间段里，播放广告 ;a playing unit, wherein the input end is respectively connected to the recording unit and the reading unit, and is configured to play an advertisement in a time period matched with the single play price according to the single play price purchased by the user and the matching relationship ;专利信息推送单元，其输入端与所述播放单元连接，用于 向用户推送专利信息 。The patent information pushing unit has an input end connected to the playing unit for pushing patent information to the user.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| PCT/CN2016/091225 WO2018018266A1 (en) | 2016-07-24 | 2016-07-24 | Information pushing method when distributing advertising time by price and advertising system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| PCT/CN2016/091225 WO2018018266A1 (en) | 2016-07-24 | 2016-07-24 | Information pushing method when distributing advertising time by price and advertising system |
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| WO2018018266A1 true WO2018018266A1 (en) | 2018-02-01 |
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| Application Number | Title | Priority Date | Filing Date |
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| PCT/CN2016/091225 WO2018018266A1 (en) | 2016-07-24 | 2016-07-24 | Information pushing method when distributing advertising time by price and advertising system |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN109345294A (en) * | 2018-09-18 | 2019-02-15 | 安徽千界信息科技有限公司 | Wechat method for pushing and its system based on consumption habit |
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| US6031797A (en) * | 1998-06-11 | 2000-02-29 | Sony Corporation | Media playback device capable of shuffled playback based on a user's preferences |
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| CN109345294A (en) * | 2018-09-18 | 2019-02-15 | 安徽千界信息科技有限公司 | Wechat method for pushing and its system based on consumption habit |
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