WO2018027866A1 - Method for pushing ownership information of advertisement playback feedback technology and counting system - Google Patents
Method for pushing ownership information of advertisement playback feedback technology and counting system Download PDFInfo
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- WO2018027866A1 WO2018027866A1 PCT/CN2016/094759 CN2016094759W WO2018027866A1 WO 2018027866 A1 WO2018027866 A1 WO 2018027866A1 CN 2016094759 W CN2016094759 W CN 2016094759W WO 2018027866 A1 WO2018027866 A1 WO 2018027866A1
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
Definitions
- the invention belongs to the field of the Internet, and in particular relates to a method for pushing a right information of an advertisement playing feedback technology and a statistical system.
- the embodiment of the invention provides a method for pushing the right information of the advertisement playing feedback technology, and aims to provide a content provider by providing an advertisement provider that is not allowed to timely report the advertisement in time on the Internet platform. Being able to understand the playback of its content in a timely manner can enable the platform to share advertising revenue with the content provider and at the same time protect the interests of the patent (application) right holder.
- the present invention is implemented as follows: a method for pushing a right information of an advertisement play feedback technology, comprising the following steps:
- the number of times the tag is used and the advertisement to be played are sent to the information feedback end matched by each tag, and the patent information is pushed to the user.
- the embodiment of the invention further provides a statistical system, comprising:
- Source tag recording unit feedback end recording unit, statistical unit, sending unit, patent information pushing unit, wherein:
- a source tag recording unit configured to record a source tag matched by each program resource
- a feedback end recording unit wherein the input end is connected to the output end of the source label recording unit, and is configured to record an information feedback end that matches the source label;
- a sending unit wherein the input end is respectively connected to the output end of the feedback end recording unit and the statistical unit, and is configured to send the number of times of using the label and the played advertisement to the information feedback end matched by each label;
- the patent information pushing unit has an input end connected to the output end of the sending unit for pushing patent information to the user.
- the invention can realize that the platform party shares the advertising revenue with the content provider, and at the same time protects the interests of the patent (application) right holder.
- FIG. 1 is a schematic flowchart of a method for pushing a right information of an advertisement play feedback technology according to an embodiment of the present invention
- FIG. 2 is a schematic structural diagram of a statistical system according to an embodiment of the present invention.
- FIG. 1 is a schematic flowchart of a method for pushing a right information of an advertisement play feedback technology according to an embodiment of the present invention. For convenience of description, only parts related to the embodiment of the present invention are shown.
- step S100 the source tags to which the respective program resources match are recorded.
- the happy life of the TV drama is recorded, which is derived from the China Digital Media. Therefore, in the TV series, the label Chinese Media is produced.
- step S101 an information feedback end that matches the source tag is recorded.
- the information feedback end corresponding to the Chinese media label is the server of the China Digital Media Company.
- step S102 the number of uses of each tag and the played advertisement are counted according to the situation of the user's on-demand.
- the number of tags used for the video is 1
- step S103 the number of uses of the tag and the played advertisement are transmitted to the information feedback end matched by each tag, and the patent information is pushed to the user.
- the China Digital Media client can count the click rate of the video.
- the patent information includes, but is not limited to, the status of the patent application of the technology, the patent application/right holder of the technology, the patent application number of the technology, the patent application date, and the like.
- the patent information is editable, and can be dynamically pushed to the user according to the authorization of the patent application: the patent is being applied for, the patent authorization has been obtained, and the like.
- the patent information is editable and can be dynamically pushed to the user according to the transfer of the patent application right/patent right: the current relevant right holder of the patent.
- the pushing manner of the patent information may adopt a small frame display, a voice display, and the like, so that the user can perceive the push mode.
- the invention can realize that the platform party shares the advertising revenue with the content provider, and at the same time protects the interests of the patent (application) right holder.
- FIG. 2 is a schematic structural diagram of a statistical system according to an embodiment of the present invention, where the statistical system includes:
- a source tag recording unit 21 configured to record a source tag matched by each program resource
- a feedback end recording unit 22 the input end of which is connected to the output end of the source tag recording unit 21 for recording an information feedback end matching the source tag;
- the statistics unit 23 is configured to count the number of times each tag is used and the advertisement that is played according to the situation of the user's on-demand;
- the sending unit 24 has an input end connected to the output end of the feedback end recording unit 22 and the statistic unit 23, and is configured to send the number of uses of the label and the played advertisement to the information feedback end matched by each label;
- the patent information pushing unit 25 has an input end connected to the output end of the transmitting unit 24 for pushing patent information to the user.
- the working principle is: the user records the source tag matched by each program resource in the source tag recording unit 21; the feedback end recording unit 22 records the information feedback end that matches the source tag; and the statistical unit 23, according to the user's on-demand situation The number of times of use of each tag and the advertisement to be played are counted; the transmitting unit 24 transmits the number of uses of the tag and the played advertisement to the information feedback end matched by each tag, and the patent information pushing unit 25 pushes the patent information to the user.
- the invention can realize that the platform party shares the advertising revenue with the content provider, and at the same time protects the interests of the patent (application) right holder.
Abstract
The present invention relates to the field of Internet, and provided are a method for pushing ownership information of advertisement playback feedback technology and a counting system, the method comprising: recording a source label which matches each program resource; recording an information feedback terminal matching the source label; counting the use times of each label and advertisements which are played back according to a user on-demand condition; and sending the use times of each label and advertisements which are played back to the information feedback terminal matching the source label, while pushing patent information to the user. By means of allowing a content provider to understand broadcasting conditions of content thereof in a timely manner, the present invention may allow a platform party and a content provider to share advertising profits, while protecting the interests of the patentee (applicant).
Description
本发明属于互联网领域，尤其是涉及一种广告播放回馈技术的权属信息推送方法以及统计系统。 The invention belongs to the field of the Internet, and in particular relates to a method for pushing a right information of an advertisement playing feedback technology and a statistical system.
知识产权在现在的产品和服务中越来越重要，其中主要包括著作权（版权）、商标权和专利权，这三种权利都能为权利人带来巨大的经济价值。
Intellectual property is becoming more and more important in current products and services, including copyright (copyright), trademark and patent rights, all of which can bring enormous economic value to rights holders.
但与著作权、商标权不同的是，专利权的权利归属比较难以为用户所认识和辨别。比如：一个培训教材或者一部电影里面，会明确的将'版权归特定人所有'的字样告知给用户；商标也以其显著的字或图的特征，在与其他标样区别的同时，也代表着商标权人以及商标权人生产的相关产品。但专利则不然，除了如'滑动解锁'等有限几个专利外，用户很难看到某一专利就知道该专利的申请/权利人。
However, unlike copyright and trademark rights, the ownership of patent rights is more difficult to recognize and discern. For example, in a training material or a movie, the words “copyright belongs to a specific person” will be clearly notified to the user; the trademark is also distinguished from other standards by its distinctive words or figures. Represents the related products produced by the trademark owner and the trademark owner. However, patents are not. Apart from a limited number of patents such as 'sliding and unlocking', it is difficult for a user to see a patent and know the application/right holder of the patent.
这种情况所带来的严重后果是： The serious consequences of this situation are:
1 、专利权的保护难度大，一项好的技术出来后，马上就被复制； 1. The protection of patent rights is difficult. Once a good technology comes out, it will be copied immediately;
2
、专利权/申请人通过专利彰显自己的产品特色的效果差，因为用户也分不清楚某一技术与专利权/申请人的联系。 2
The patent/applicant's effect of showing its own product features through patents is poor, because the user is also unclear about the connection between a certain technology and the patent/applicant.
综上，为充分保护本人的另外一个专利申请《广告播放的统计方法和统计系统》，让该本人的专利申请价值最大化，特提出一个解决办法。
In summary, in order to fully protect my patent application "Statistical Methods and Statistical System for Advertising Play", I will maximize the value of my patent application and propose a solution.
本发明实施例提供了一种广告播放回馈技术的权属信息推送方法，目的在于针对于在互联网平台投放的广告提供商不能及时对广告播放情况及时统计的情况，提供一种通过让内容提供商能及时了解其内容的播放情况，可以实现平台方与内容提供商共享广告收益，并同时保护专利（申请）权人的利益。
The embodiment of the invention provides a method for pushing the right information of the advertisement playing feedback technology, and aims to provide a content provider by providing an advertisement provider that is not allowed to timely report the advertisement in time on the Internet platform. Being able to understand the playback of its content in a timely manner can enable the platform to share advertising revenue with the content provider and at the same time protect the interests of the patent (application) right holder.
本发明是这样实现的：一种广告播放回馈技术的权属信息推送方法，包括以下步骤： The present invention is implemented as follows: a method for pushing a right information of an advertisement play feedback technology, comprising the following steps:
记录各个节目资源所匹配的来源标签; Record source tags that match individual program resources;
记录与所述来源标签匹配的信息回馈端； Recording an information feedback end that matches the source tag;
根据用户点播的情况，统计各个标签的使用次数以及播放的广告； Count the number of uses of each tag and the advertisements played according to the user's on-demand situation;
向各标签匹配的信息回馈端发送该标签的使用次数以及播放的广告，同时向用户推送专利信息。 The number of times the tag is used and the advertisement to be played are sent to the information feedback end matched by each tag, and the patent information is pushed to the user.
本发明实施例还提供了一种统计系统，包括： The embodiment of the invention further provides a statistical system, comprising:
来源标签记录单元，回馈端记录单元，统计单元，发送单元，专利信息推送单元,其中: Source tag recording unit, feedback end recording unit, statistical unit, sending unit, patent information pushing unit, wherein:
来源标签记录单元，用于记录各个节目资源所匹配的来源标签; a source tag recording unit, configured to record a source tag matched by each program resource;
回馈端记录单元，其输入端与所述来源标签记录单元的输出端连接，用于记录与所述来源标签匹配的信息回馈端；
a feedback end recording unit, wherein the input end is connected to the output end of the source label recording unit, and is configured to record an information feedback end that matches the source label;
统计单元，用于根据用户点播的情况，统计各个标签的使用次数以及播放的广告； a statistical unit for counting the number of times each tag is used and the advertisement to be played according to the situation of the user's on-demand;
发送单元，其输入端分别与所述回馈端记录单元及统计单元的输出端连接，用于向各标签匹配的信息回馈端发送该标签的使用次数以及播放的广告；
a sending unit, wherein the input end is respectively connected to the output end of the feedback end recording unit and the statistical unit, and is configured to send the number of times of using the label and the played advertisement to the information feedback end matched by each label;
专利信息推送单元，其输入端与所述发送单元的输出端连接，用于向用户推送专利信息。 The patent information pushing unit has an input end connected to the output end of the sending unit for pushing patent information to the user.
本发明通过让内容提供商能及时了解其内容的播放情况，可以实现平台方与内容提供商共享广告收益，并同时保护专利（申请）权人的利益。
By allowing the content provider to know the playing status of the content in time, the invention can realize that the platform party shares the advertising revenue with the content provider, and at the same time protects the interests of the patent (application) right holder.
图1是本发明实施例提供的一种广告播放回馈技术的权属信息推送方法的流程示意图； 1 is a schematic flowchart of a method for pushing a right information of an advertisement play feedback technology according to an embodiment of the present invention;
图2是本发明实施例提供的统计系统的结构示意图。 FIG. 2 is a schematic structural diagram of a statistical system according to an embodiment of the present invention.
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
图1是发明实施例提供的一种广告播放回馈技术的权属信息推送方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。
FIG. 1 is a schematic flowchart of a method for pushing a right information of an advertisement play feedback technology according to an embodiment of the present invention. For convenience of description, only parts related to the embodiment of the present invention are shown.
在步骤S100中，记录各个节目资源所匹配的来源标签。 In step S100, the source tags to which the respective program resources match are recorded.
在本实施例中，记录电视剧幸福生活，来源于华数传媒，所以在该电视剧上，制作标签华数传媒。 In this embodiment, the happy life of the TV drama is recorded, which is derived from the China Digital Media. Therefore, in the TV series, the label Chinese Media is produced.
在步骤S101中，记录与所述来源标签匹配的信息回馈端。 In step S101, an information feedback end that matches the source tag is recorded.
在本实施例中，记录华数传媒标签对应的信息回馈端为华数传媒公司的服务器。 In this embodiment, the information feedback end corresponding to the Chinese media label is the server of the China Digital Media Company.
在步骤S102中，根据用户点播的情况，统计各个标签的使用次数以及播放的广告。 In step S102, the number of uses of each tag and the played advertisement are counted according to the situation of the user's on-demand.
当点播一次某一视频时，该视频对应的标签使用次数为1 When a video is clicked on a video, the number of tags used for the video is 1
在步骤S103中，向各标签匹配的信息回馈端发送该标签的使用次数以及播放的广告,同时向用户推送专利信息。
In step S103, the number of uses of the tag and the played advertisement are transmitted to the information feedback end matched by each tag, and the patent information is pushed to the user.
信息回馈后，华数传媒公司客户端就可以统计处该视频的点击率。 After the information feedback, the China Digital Media client can count the click rate of the video.
所述专利信息包括但不限于：该技术的专利申请状态，该技术的专利申请/权利人、该技术的专利申请号、专利申请日等信息。
The patent information includes, but is not limited to, the status of the patent application of the technology, the patent application/right holder of the technology, the patent application number of the technology, the patent application date, and the like.
所述专利信息是可编辑的，可以根据专利申请的授权与否，向用户动态推送：正在申请专利、已获得专利授权等信息。
The patent information is editable, and can be dynamically pushed to the user according to the authorization of the patent application: the patent is being applied for, the patent authorization has been obtained, and the like.
所述专利信息是可编辑的，可以根据专利申请权/专利权的转让情况，向用户动态推送：该专利的当前相关的权利人。
The patent information is editable and can be dynamically pushed to the user according to the transfer of the patent application right/patent right: the current relevant right holder of the patent.
所述专利信息的推送方式，可以采取小框显示、语音显示等让用户能够感知的推送方式。 The pushing manner of the patent information may adopt a small frame display, a voice display, and the like, so that the user can perceive the push mode.
本发明通过让内容提供商能及时了解其内容的播放情况，可以实现平台方与内容提供商共享广告收益，并同时保护专利（申请）权人的利益。
By allowing the content provider to know the playing status of the content in time, the invention can realize that the platform party shares the advertising revenue with the content provider, and at the same time protects the interests of the patent (application) right holder.
图2是本发明实施例提供的一种统计系统的结构示意图，该统计系统包括： FIG. 2 is a schematic structural diagram of a statistical system according to an embodiment of the present invention, where the statistical system includes:
来源标签记录单元21，回馈端记录单元22，统计单元23，发送单元24，专利信息推送单元25，其中：
The source label recording unit 21, the feedback end recording unit 22, the statistical unit 23, the transmitting unit 24, and the patent information pushing unit 25, wherein:
来源标签记录单元21，用于记录各个节目资源所匹配的来源标签; a source tag recording unit 21, configured to record a source tag matched by each program resource;
回馈端记录单元22，其输入端与所述来源标签记录单元21的输出端连接，用于记录与所述来源标签匹配的信息回馈端；
a feedback end recording unit 22, the input end of which is connected to the output end of the source tag recording unit 21 for recording an information feedback end matching the source tag;
统计单元23，用于根据用户点播的情况，统计各个标签的使用次数以及播放的广告； The statistics unit 23 is configured to count the number of times each tag is used and the advertisement that is played according to the situation of the user's on-demand;
发送单元24，其输入端分别与所述回馈端记录单元22及统计单元23的输出端连接，用于向各标签匹配的信息回馈端发送该标签的使用次数以及播放的广告；
The sending unit 24 has an input end connected to the output end of the feedback end recording unit 22 and the statistic unit 23, and is configured to send the number of uses of the label and the played advertisement to the information feedback end matched by each label;
专利信息推送单元25，其输入端与所述发送单元24的输出端连接，用于向用户推送专利信息。 The patent information pushing unit 25 has an input end connected to the output end of the transmitting unit 24 for pushing patent information to the user.
其工作原理是：用户在来源标签记录单元21，记录各个节目资源所匹配的来源标签;回馈端记录单元22，记录与所述来源标签匹配的信息回馈端；统计单元23，根据用户点播的情况，统计各个标签的使用次数以及播放的广告；发送单元24，向各标签匹配的信息回馈端发送该标签的使用次数以及播放的广告,同时，专利信息推送单元25向用户推送专利信息。
The working principle is: the user records the source tag matched by each program resource in the source tag recording unit 21; the feedback end recording unit 22 records the information feedback end that matches the source tag; and the statistical unit 23, according to the user's on-demand situation The number of times of use of each tag and the advertisement to be played are counted; the transmitting unit 24 transmits the number of uses of the tag and the played advertisement to the information feedback end matched by each tag, and the patent information pushing unit 25 pushes the patent information to the user.
本发明通过让内容提供商能及时了解其内容的播放情况，可以实现平台方与内容提供商共享广告收益，并同时保护专利（申请）权人的利益。
By allowing the content provider to know the playing status of the content in time, the invention can realize that the platform party shares the advertising revenue with the content provider, and at the same time protects the interests of the patent (application) right holder.
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。
The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.
Claims (2)
- 一种广告播放回馈技术的权属信息推送方法，其特征在于，所述方法包括如下步骤： A method for pushing a right information of an advertisement play feedback technology, characterized in that the method comprises the following steps:记录各个节目资源所匹配的来源标签;Record source tags that match individual program resources;记录与所述来源标签匹配的信息回馈端；Recording an information feedback end that matches the source tag;根据用户点播的情况，统计各个标签的使用次数以及播放的广告；Count the number of uses of each tag and the advertisements played according to the user's on-demand situation;向各标签匹配的信息回馈端发送该标签的使用次数以及播放的广告，同时向用户推送专利信息。The number of times the tag is used and the advertisement to be played are sent to the information feedback end matched by each tag, and the patent information is pushed to the user.
- 一种统计系统，其特征在于，所述统计系统包括：A statistical system, wherein the statistical system comprises:来源标签记录单元，回馈端记录单元，统计单元，发送单元，专利信息推送单元,其中:Source tag recording unit, feedback end recording unit, statistical unit, sending unit, patent information pushing unit, wherein:来源标签记录单元，用于记录各个节目资源所匹配的来源标签;a source tag recording unit, configured to record a source tag matched by each program resource;回馈端记录单元，其输入端与所述来源标签记录单元的输出端连接，用于记录与所述来源标签匹配的信息回馈端；a feedback end recording unit, wherein the input end is connected to the output end of the source label recording unit, and is configured to record an information feedback end that matches the source label;统计单元，用于根据用户点播的情况，统计各个标签的使用次数以及播放的广告；a statistical unit for counting the number of times each tag is used and the advertisement to be played according to the situation of the user's on-demand;发送单元，其输入端分别与所述回馈端记录单元及统计单元的输出端连接，用于向各标签匹配的信息回馈端发送该标签的使用次数以及播放的广告；a sending unit, wherein the input end is respectively connected to the output end of the feedback end recording unit and the statistical unit, and is configured to send the number of times of using the label and the played advertisement to the information feedback end matched by each label;专利信息推送单元，其输入端与所述发送单元的输出端连接，用于向用户推送专利信息。The patent information pushing unit has an input end connected to the output end of the sending unit for pushing patent information to the user.
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| CN101567904A (en) * | 2009-05-26 | 2009-10-28 | 中兴通讯股份有限公司 | Reporting method and terminal in dynamic content dispensing service |
| CN103188232A (en) * | 2011-12-30 | 2013-07-03 | 大连天维科技有限公司 | Advertising insertion system |
| CN104115499A (en) * | 2012-02-15 | 2014-10-22 | 汤姆逊许可公司 | Targeted advertising |
| CN104115505A (en) * | 2012-02-15 | 2014-10-22 | 汤姆逊许可公司 | Targeted advertising |
| CN104115504A (en) * | 2012-02-15 | 2014-10-22 | 汤姆逊许可公司 | Targeted advertising |
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2016
- 2016-08-11 WO PCT/CN2016/094759 patent/WO2018027866A1/en active Application Filing
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101567904A (en) * | 2009-05-26 | 2009-10-28 | 中兴通讯股份有限公司 | Reporting method and terminal in dynamic content dispensing service |
| CN103188232A (en) * | 2011-12-30 | 2013-07-03 | 大连天维科技有限公司 | Advertising insertion system |
| CN104115499A (en) * | 2012-02-15 | 2014-10-22 | 汤姆逊许可公司 | Targeted advertising |
| CN104115505A (en) * | 2012-02-15 | 2014-10-22 | 汤姆逊许可公司 | Targeted advertising |
| CN104115504A (en) * | 2012-02-15 | 2014-10-22 | 汤姆逊许可公司 | Targeted advertising |
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