WO2018018279A1 - Method for pushing information when feeding back ad serving object and data collecting device - Google Patents
Method for pushing information when feeding back ad serving object and data collecting device Download PDFInfo
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- WO2018018279A1 WO2018018279A1 PCT/CN2016/091238 CN2016091238W WO2018018279A1 WO 2018018279 A1 WO2018018279 A1 WO 2018018279A1 CN 2016091238 W CN2016091238 W CN 2016091238W WO 2018018279 A1 WO2018018279 A1 WO 2018018279A1
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/21—Server components or server architectures
- H04N21/214—Specialised server platform, e.g. server located in an airplane, hotel, hospital
Definitions
- the invention belongs to the field of data mining, and in particular relates to an information pushing method and a data collecting device for feeding back an advertisement advertisement object.
- the embodiment of the invention provides a method for pushing information when the advertisement advertisement object is delivered, and the purpose is to In view of the inaccuracy of current advertising effect delivery and the lack of reliable sources of information, it provides a method for locating the audience by collecting hotel advertisement data, and at the same time protecting the interests of the patent (application) right holder.
- the present invention is implemented as follows: a method for pushing information when a target is fed back to an advertisement, comprising the following steps:
- the pre-screen advertisement is played
- the number of advertisements played and the user information are fed back to the merchant corresponding to the advertisement, and the patent information is pushed to the advertiser.
- the embodiment of the invention further provides a data collection device, comprising:
- Recording unit playing unit, reading unit, user information feedback unit, patent information pushing unit, wherein:
- a recording unit for recording a merchant corresponding to each advertisement
- a playing unit configured to play a pre-screen advertisement when the user clicks on the video
- a reading unit wherein the input end is respectively connected to an output end of the recording unit and an output end of the playing unit, and is configured to read a room number and user information corresponding to the advertisement playing terminal;
- a user information feedback unit whose input end is connected to the output end of the reading unit, and is used for feeding back the number of advertisement plays and the user information to the merchant corresponding to the advertisement;
- the patent information pushing unit has an input end connected to an output end of the user information feedback unit for pushing patent information to an advertiser.
- the invention collects the information of the hotel user who views the advertisement, and then obtains the information such as the user's age, consumption level, place of birth, and place of residence, and then feeds back to the merchant, so as to reflect the advertisement to the merchant who advertises in a timely, effective and objective manner.
- FIG. 1 is a schematic flowchart of a method for pushing information when a target is fed back by an advertisement according to an embodiment of the present invention
- FIG. 2 is a schematic structural diagram of a data collection apparatus according to an embodiment of the present invention.
- figure 1 It is a schematic flowchart of a method for pushing information when the advertisement advertisement object is provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
- the merchant corresponding to each advertisement is recorded in step S101.
- taking the A hotel data collection device as an example, recording the mobile phone advertisement corresponding to the B company, the shampoo advertisement corresponding to C Company, and so on.
- step S102 when the user clicks on the video, the pre-screen advertisement is played.
- the advertisement playing terminal plays the corresponding mobile phone advertisement.
- step S103 the room number and user information corresponding to the advertisement playing terminal are read.
- the advertisement playing terminal can be known from the background, and the room number corresponding to the user who views the mobile phone advertisement can be inferred, and the personal information of the user needs to be registered when the room is opened, so that the user's ID number, consumption record, etc. can be passed.
- Personal information information such as the user's age, consumption level, place of birth, and place of residence, which are in one-to-one correspondence with the mobile phone advertisement.
- step S104 The advertisement corresponding to the advertisement is fed back to the merchant corresponding to the advertisement and the user information, and the patent information is pushed to the advertiser.
- the data collected in the above step the monthly summary information to the mobile phone corresponding to the merchant B
- the company responded to the number of times the advertisement corresponds to the user information.
- the patent information includes, but is not limited to, the state of patent application of the technology, the patent application of the technology / Information on the right holder, the patent application number of the technology, the patent application date, and the like.
- the patent information is editable, and can be dynamically pushed to the user according to the authorization of the patent application: the patent is being applied for, the patent authorization has been obtained, and the like.
- the patent information is editable and can be based on patent application rights / The transfer of patent rights, dynamically pushed to the user: the current relevant rights holder of the patent.
- the pushing manner of the patent information may adopt a small frame display, a voice display, and the like, so that the user can perceive the push mode.
- the invention collects the information of the hotel user who views the advertisement, and then obtains the information such as the user's age, consumption level, place of birth, and place of residence, and then feeds back to the merchant, so as to reflect the advertisement to the merchant who advertises in a timely, effective and objective manner.
- FIG. 2 is a schematic structural diagram of a data collection apparatus according to an embodiment of the present invention, where the user recommendation system includes:
- the recording unit 21, the playing unit 22, the reading unit 23, the user information feedback unit 24, and the patent information pushing unit 25 among them:
- a recording unit 21 configured to record a merchant corresponding to each advertisement
- the playing unit 22 is configured to play the pre-screen advertisement when the user clicks on the video
- Reading unit 23 The input end is connected to the output end of the recording unit and the output end of the playing unit, respectively, for reading the room number and user information corresponding to the advertisement playing terminal;
- User information feedback unit 24 The input end is connected to the output end of the reading unit, and is used to feed back the number of advertisement plays and the user information to the merchant corresponding to the advertisement;
- Patent information push unit 25 The input end is connected to the output end of the user information feedback unit for pushing patent information to the advertiser.
- the working principle is: the recording unit 21 records the merchant corresponding to each advertisement; the playing unit 22 When the user clicks on the video, the pre-screen advertisement is played; the reading unit 23 reads the room number and the user information corresponding to the advertisement playing terminal; the user information feedback unit 24 And feeding back to the merchant corresponding to the advertisement the number of times of advertisement play and the user information; and the patent information pushing unit 25, pushing the patent information to the advertiser.
- the invention collects the information of the hotel user who views the advertisement, and then obtains the information such as the user's age, consumption level, place of birth, and place of residence, and then feeds back to the merchant, so as to reflect the advertisement to the merchant who advertises in a timely, effective and objective manner.
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Abstract
The present invention relates to the field of data mining. Provided are a method for pushing information when feeding back an ad serving object and a data collecting device. The method comprises: recording a merchant corresponding to an advertisement; when a user clicks on a video, playing back a pre-show advertisement; reading a room number and user information corresponding to a terminal playing back the advertisement; feeding the number of times the advertisement has been played back and the user information to the merchant corresponding to the advertisement and, at the same time, pushing patent information to the advertising merchant. The invention, by collecting advertisement-viewing hotel user information, and acquiring by detailed analysis information such as the age, spending level, place of birth, and residency as feedback to the merchant, reflects in a timely, effective, and objective manner to the ad serving merchant the number of times an advertisement has been served and an object being served and, at the same time, safeguards the interests of the patentee (applicant).
Description
本发明属于数据挖掘领域，尤其是涉及 一种反馈广告投放对象时的信息推送方法以及数据采集装置 。 The invention belongs to the field of data mining, and in particular relates to an information pushing method and a data collecting device for feeding back an advertisement advertisement object.
知识产权在现在的产品和服务中越来越重要，其中主要包括著作权（版权）、商标权和专利权，这三种权利都能为权利人带来巨大的经济价值。
Intellectual property is becoming more and more important in current products and services, including copyright (copyright), trademark and patent rights, all of which can bring enormous economic value to rights holders.
但与著作权、商标权不同的是，专利权的权利归属比较难以为用户所认识和辨别。比如：一个培训教材或者一部电影里面，会明确的将'版权归特定人所有'的字样告知给用户；商标也以其显著的字或图的特征，在与其他标样区别的同时，也代表着商标权人以及商标权人生产的相关产品。但专利则不然，除了如'滑动解锁'等有限几个专利外，用户很难看到某一专利就知道该专利的申请/权利人。
However, unlike copyright and trademark rights, the ownership of patent rights is more difficult to recognize and discern. For example, in a training material or a movie, the words “copyright belongs to a specific person” will be clearly notified to the user; the trademark is also distinguished from other standards by its distinctive words or figures. Represents the related products produced by the trademark owner and the trademark owner. However, patents are not. Apart from a limited number of patents such as 'sliding and unlocking', it is difficult for a user to see a patent and know the application/right holder of the patent.
这种情况所带来的严重后果是： The serious consequences of this situation are:
1 、专利权的保护难度大，一项好的技术出来后，马上就被复制； 1. The protection of patent rights is difficult. Once a good technology comes out, it will be copied immediately;
2
、专利权/申请人通过专利彰显自己的产品特色的效果差，因为用户也分不清楚某一技术与专利权/申请人的联系。 2
The patent/applicant's effect of showing its own product features through patents is poor, because the user is also unclear about the connection between a certain technology and the patent/applicant.
综上，为充分保护本人的另外一个专利申请（名为《一种反馈酒店广告数据的方法以及数据采集装置》），让该本人的专利申请价值最大化，特提出一个解决办法。
In summary, in order to fully protect my other patent application (called "a method of feedback on hotel advertising data and data acquisition device"), to maximize the value of my patent application, a solution is proposed.
本发明实施例提供了一种反馈广告投放对象时的信息推送方法 ， 目的在于
针对于当前广告效果投放效果不精确、信息缺乏可靠来源的缺陷，提供一种通过采集酒店广告数据而定位广告投放受众的方法 ，并同时保护专利（申请）权人的利益 。
The embodiment of the invention provides a method for pushing information when the advertisement advertisement object is delivered, and the purpose is to
In view of the inaccuracy of current advertising effect delivery and the lack of reliable sources of information, it provides a method for locating the audience by collecting hotel advertisement data, and at the same time protecting the interests of the patent (application) right holder.
本发明是这样实现的：一种反馈广告投放对象时的信息推送方法，包括以下步骤： The present invention is implemented as follows: a method for pushing information when a target is fed back to an advertisement, comprising the following steps:
记录各广告对应的商家； Record the merchants corresponding to each advertisement;
当用户点击视频时，播放映前广告； When the user clicks on the video, the pre-screen advertisement is played;
读取广告播放终端对应的房间号和用户信息； Reading the room number and user information corresponding to the advertisement playing terminal;
向所述广告对应的商家反馈广告播放次数以及所述用户信息，同时向广告商推送专利信息。 The number of advertisements played and the user information are fed back to the merchant corresponding to the advertisement, and the patent information is pushed to the advertiser.
本发明实施例还提供了一种数据采集装置，包括： The embodiment of the invention further provides a data collection device, comprising:
记录单元，播放单元，读取单元，用户信息反馈单元，专利信息推送单元，其中： Recording unit, playing unit, reading unit, user information feedback unit, patent information pushing unit, wherein:
记录单元，用于记录各广告对应的商家； a recording unit for recording a merchant corresponding to each advertisement;
播放单元，用于当用户点击视频时，播放映前广告； a playing unit, configured to play a pre-screen advertisement when the user clicks on the video;
读取单元，其输入端分别与所述记录单元的输出端以及所述播放单元的输出端连接，用于读取广告播放终端对应的房间号和用户信息；
a reading unit, wherein the input end is respectively connected to an output end of the recording unit and an output end of the playing unit, and is configured to read a room number and user information corresponding to the advertisement playing terminal;
用户信息反馈单元，其输入端与所述读取单元的输出端连接，用于向所述广告对应的商家反馈广告播放次数以及所述用户信息；
a user information feedback unit, whose input end is connected to the output end of the reading unit, and is used for feeding back the number of advertisement plays and the user information to the merchant corresponding to the advertisement;
专利信息推送单元，其输入端与所述用户信息反馈单元的输出端连接，用于向广告商推送专利信息。 The patent information pushing unit has an input end connected to an output end of the user information feedback unit for pushing patent information to an advertiser.
该发明通过收集观看广告的酒店用户信息，再具体分析后获取用户的年龄、消费水平、出生地、常住地等信息向商家反馈，从而向投放广告的商家及时、有效、客观的反映广告投放的次数和投放的对像，并同时保护专利（申请）权人的利益。
The invention collects the information of the hotel user who views the advertisement, and then obtains the information such as the user's age, consumption level, place of birth, and place of residence, and then feeds back to the merchant, so as to reflect the advertisement to the merchant who advertises in a timely, effective and objective manner. The number of times and the object of the delivery, while protecting the interests of the patent (applicant) right holder.
图 1 是本发明实施例提供的一种反馈广告投放对象时的信息推送方法 的流程示意图 ； 1 is a schematic flowchart of a method for pushing information when a target is fed back by an advertisement according to an embodiment of the present invention;
图 2 是本发明实施例提供的数据采集装置的结构示意图。 FIG. 2 is a schematic structural diagram of a data collection apparatus according to an embodiment of the present invention.
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
图 1
是发明实施例提供的一种反馈广告投放对象时的信息推送方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。 figure 1
It is a schematic flowchart of a method for pushing information when the advertisement advertisement object is provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
在步骤 S101 中记录各广告对应的商家。 The merchant corresponding to each advertisement is recorded in step S101.
在本实施例中，以 A 酒店数据采集装置为例，记录其手机广告对应 B 公司，洗发水广告对应 C
公司，以此类推。 In this embodiment, taking the A hotel data collection device as an example, recording the mobile phone advertisement corresponding to the B company, the shampoo advertisement corresponding to C
Company, and so on.
在步骤 S102 中，当用户点击视频时，播放映前广告。 In step S102, when the user clicks on the video, the pre-screen advertisement is played.
当用户点击电视剧《小镇大法官》时，广告播放终端播放对应的手机广告。 When the user clicks on the TV series "Little Town Justice", the advertisement playing terminal plays the corresponding mobile phone advertisement.
在步骤 S103 中，读取广告播放终端对应的房间号和用户信息。 In step S103, the room number and user information corresponding to the advertisement playing terminal are read.
根据现有技术，可以从后台得知广告播放终端，并可以推知与观看手机广告的用户对应的房间号，而开房时需要登记用户的个人信息，从而可以通过用户的身份证号、消费记录等个人信息，获得用户的年龄、消费水平、出生地、常住地等信息，这些信息与该手机广告一一对应。
According to the prior art, the advertisement playing terminal can be known from the background, and the room number corresponding to the user who views the mobile phone advertisement can be inferred, and the personal information of the user needs to be registered when the room is opened, so that the user's ID number, consumption record, etc. can be passed. Personal information, information such as the user's age, consumption level, place of birth, and place of residence, which are in one-to-one correspondence with the mobile phone advertisement.
在步骤 S104
中，向所述广告对应的商家反馈广告播放次数以及所述用户信息，同时向广告商推送专利信息。 At step S104
The advertisement corresponding to the advertisement is fed back to the merchant corresponding to the advertisement and the user information, and the patent information is pushed to the advertiser.
如上一步骤中所采集数据，每月汇总信息向所述的手机广告对应的商家 B
公司反馈该广告对应的次数已经所述用户信息。 The data collected in the above step, the monthly summary information to the mobile phone corresponding to the merchant B
The company responded to the number of times the advertisement corresponds to the user information.
所述专利信息包括但不限于：该技术的专利申请状态，该技术的专利申请 /
权利人、该技术的专利申请号、专利申请日等信息。 The patent information includes, but is not limited to, the state of patent application of the technology, the patent application of the technology /
Information on the right holder, the patent application number of the technology, the patent application date, and the like.
所述专利信息是可编辑的，可以根据专利申请的授权与否，向用户动态推送：正在申请专利、已获得专利授权等信息。
The patent information is editable, and can be dynamically pushed to the user according to the authorization of the patent application: the patent is being applied for, the patent authorization has been obtained, and the like.
所述专利信息是可编辑的，可以根据专利申请权 /
专利权的转让情况，向用户动态推送：该专利的当前相关的权利人。 The patent information is editable and can be based on patent application rights /
The transfer of patent rights, dynamically pushed to the user: the current relevant rights holder of the patent.
所述专利信息的推送方式，可以采取小框显示、语音显示等让用户能够感知的推送方式。 The pushing manner of the patent information may adopt a small frame display, a voice display, and the like, so that the user can perceive the push mode.
该发明通过收集观看广告的酒店用户信息，再具体分析后获取用户的年龄、消费水平、出生地、常住地等信息向商家反馈，从而向投放广告的商家及时、有效、客观的反映广告投放的次数和投放的对像，并同时保护专利（申请）权人的利益。
The invention collects the information of the hotel user who views the advertisement, and then obtains the information such as the user's age, consumption level, place of birth, and place of residence, and then feeds back to the merchant, so as to reflect the advertisement to the merchant who advertises in a timely, effective and objective manner. The number of times and the object of the delivery, while protecting the interests of the patent (applicant) right holder.
图 2 是本发明实施例提供的一种数据采集装置的结构示意图，该用户推荐系统包括： FIG. 2 is a schematic structural diagram of a data collection apparatus according to an embodiment of the present invention, where the user recommendation system includes:
记录单元 21 ，播放单元 22 ，读取单元 23 ，用户信息反馈单元 24 ，专利信息推送单元 25
，其中： The recording unit 21, the playing unit 22, the reading unit 23, the user information feedback unit 24, and the patent information pushing unit 25
,among them:
记录单元 21 ，用于记录各广告对应的商家； a recording unit 21, configured to record a merchant corresponding to each advertisement;
播放单元 22 ，用于当用户点击视频时，播放映前广告； The playing unit 22 is configured to play the pre-screen advertisement when the user clicks on the video;
读取单元 23
，其输入端分别与所述记录单元的输出端以及所述播放单元的输出端连接，用于读取广告播放终端对应的房间号和用户信息； Reading unit 23
The input end is connected to the output end of the recording unit and the output end of the playing unit, respectively, for reading the room number and user information corresponding to the advertisement playing terminal;
用户信息反馈单元 24
，其输入端与所述读取单元的输出端连接，用于向所述广告对应的商家反馈广告播放次数以及所述用户信息； User information feedback unit 24
The input end is connected to the output end of the reading unit, and is used to feed back the number of advertisement plays and the user information to the merchant corresponding to the advertisement;
专利信息推送单元 25
，其输入端与所述用户信息反馈单元的输出端连接，用于向广告商推送专利信息。 Patent information push unit 25
The input end is connected to the output end of the user information feedback unit for pushing patent information to the advertiser.
其工作原理是：记录单元 21 ，记录各广告对应的商家；播放单元 22
，当用户点击视频时，播放映前广告；读取单元 23 ，读取广告播放终端对应的房间号和用户信息；用户信息反馈单元 24
，向所述广告对应的商家反馈广告播放次数以及所述用户信息；专利信息推送单元 25 ，向广告商推送专利信息。 The working principle is: the recording unit 21 records the merchant corresponding to each advertisement; the playing unit 22
When the user clicks on the video, the pre-screen advertisement is played; the reading unit 23 reads the room number and the user information corresponding to the advertisement playing terminal; the user information feedback unit 24
And feeding back to the merchant corresponding to the advertisement the number of times of advertisement play and the user information; and the patent information pushing unit 25, pushing the patent information to the advertiser.
该发明通过收集观看广告的酒店用户信息，再具体分析后获取用户的年龄、消费水平、出生地、常住地等信息向商家反馈，从而向投放广告的商家及时、有效、客观的反映广告投放的次数和投放的对像，并同时保护专利（申请）权人的利益。
The invention collects the information of the hotel user who views the advertisement, and then obtains the information such as the user's age, consumption level, place of birth, and place of residence, and then feeds back to the merchant, so as to reflect the advertisement to the merchant who advertises in a timely, effective and objective manner. The number of times and the object of the delivery, while protecting the interests of the patent (applicant) right holder.
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。
The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.
Claims (2)
- 一种反馈广告投放对象时的信息推送方法，其特征在于，所述方法包括如下步骤： An information pushing method for feeding back an advertisement delivery object, characterized in that the method comprises the following steps:记录各广告对应的商家；Record the merchants corresponding to each advertisement;当用户点击视频时，播放映前广告；When the user clicks on the video, the pre-screen advertisement is played;读取广告播放终端对应的房间号和用户信息；Reading the room number and user information corresponding to the advertisement playing terminal;向所述广告对应的商家反馈广告播放次数以及所述用户信息，同时向广告商推送专利信息。The number of advertisements played and the user information are fed back to the merchant corresponding to the advertisement, and the patent information is pushed to the advertiser.
- 一种数据采集装置，其特征在于，所述数据采集装置包括：A data collection device, characterized in that the data collection device comprises:记录单元，播放单元，读取单元，用户信息反馈单元，专利信息推送单元，其中：Recording unit, playing unit, reading unit, user information feedback unit, patent information pushing unit, wherein:记录单元，用于记录各广告对应的商家；a recording unit for recording a merchant corresponding to each advertisement;播放单元，用于当用户点击视频时，播放映前广告；a playing unit, configured to play a pre-screen advertisement when the user clicks on the video;读取单元，其输入端分别与所述记录单元的输出端以及所述播放单元的输出端连接，用于读取广告播放终端对应的房间号和用户信息；a reading unit, wherein the input end is respectively connected to an output end of the recording unit and an output end of the playing unit, and is configured to read a room number and user information corresponding to the advertisement playing terminal;用户信息反馈单元，其输入端与所述读取单元的输出端连接，用于向所述广告对应的商家反馈广告播放次数以及所述用户信息；a user information feedback unit, whose input end is connected to the output end of the reading unit, and is used for feeding back the number of advertisement plays and the user information to the merchant corresponding to the advertisement;专利信息推送单元，其输入端与所述用户信息反馈单元的输出端连接，用于向广告商推送专利信息。The patent information pushing unit has an input end connected to an output end of the user information feedback unit for pushing patent information to an advertiser.
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| PCT/CN2016/091238 WO2018018279A1 (en) | 2016-07-24 | 2016-07-24 | Method for pushing information when feeding back ad serving object and data collecting device |
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