WO2017028092A1 - Method and advertisement delivery system for prompting information when delivering webpage advertisement - Google Patents
Method and advertisement delivery system for prompting information when delivering webpage advertisement Download PDFInfo
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- WO2017028092A1 WO2017028092A1 PCT/CN2015/087135 CN2015087135W WO2017028092A1 WO 2017028092 A1 WO2017028092 A1 WO 2017028092A1 CN 2015087135 W CN2015087135 W CN 2015087135W WO 2017028092 A1 WO2017028092 A1 WO 2017028092A1
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- the invention belongs to the field of home appliances, and in particular relates to an information prompting method and an advertisement placing system when a webpage advertisement is placed.
- the embodiment of the invention provides a method for prompting information when a webpage advertisement is served, and the purpose is to A solution is needed to address the inadequacy of current webpage advertisements, poor user experience, and the lack of a benefit to the inventor or right holder of the technology.
- a method for prompting information when a webpage advertisement is placed comprising the following steps:
- the content corresponding to the specific label is set as the interest of the user
- the advertisement with the specific tag and the patent information are pushed to the user.
- An embodiment of the present invention further provides an advertisement delivery system, including:
- a recording unit configured to record a corresponding label preset by each website and a corresponding label preset for the advertisement
- An interest identification unit whose input ends are respectively connected to the output end of the recording unit and the output end of the statistical unit, and is used when the user browses the website with the specific label for more than the time when the user browses the website with other labels.
- At the threshold setting the content corresponding to the specific tag as the user's interest;
- An advertisement pushing unit whose input end is connected to the interest identification unit, and is used for pushing an advertisement with the specific label to the user;
- the patent information pushing unit has an input end connected to the output end of the advertisement pushing unit, and is configured to push the patent information to the user when the advertisement pushing unit pushes the advertisement with the specific label to the user.
- the invention allows the system to automatically recognize the user's interest by monitoring the browsing time of the user on a certain website or a certain type of website, and comparing the browsing time of the user with other websites, and then pushing the advertisement related to the user's interest, thereby doing To the precise placement of advertising, and to protect and highlight the rights of the inventor.
- FIG. 1 is a schematic flowchart of a method for prompting information when a webpage advertisement is provided according to an embodiment of the present invention
- FIG. 2 is a schematic structural diagram of an advertisement delivery system according to an embodiment of the present invention.
- Figure 1 is a diagram of an embodiment of the invention. A schematic diagram of a flow of information presentation method when a webpage advertisement is placed. For the convenience of description, only parts related to the embodiment of the present invention are shown.
- step S101 the corresponding label preset by each website and the corresponding label preset for the advertisement are recorded.
- the 'game' can be preset to its corresponding label on the tgbus.com website.
- 'literature' is preset as its corresponding label.
- the nature of the website can be located by setting a label, in order to prepare for subsequent implementations of similar website push, advertisement access and the like.
- the statistical method can be the absolute time for the user to open the website, but considering the case where the user leaves the computer without closing the website, the absolute time for the user to open the website and the frequency of the user clicking and operating the website can be considered.
- the number of clicks and operations on the website by the user is greater than a certain threshold, the user is considered as the time when the user browses the website.
- step S103 When the time when the user browses the website with the specific label is greater than the time when the user browses the website with the other label exceeds a certain threshold, the content corresponding to the specific label is set as the user's interest; and the specific label is pushed to the user. advertisment.
- step S104 an advertisement having the specific tag and patent information are pushed to the user according to the user's interest.
- the patent information includes, but is not limited to, the state of patent application of the technology, the patent application of the technology / Information on the right holder, the patent application number of the technology, the patent application date, and the like.
- the patent information is editable, and can be dynamically pushed to the user according to the authorization of the patent application: the patent is being applied for, the patent authorization has been obtained, and the like.
- the patent information is editable and can be based on patent application rights / The transfer of patent rights, dynamically pushed to the user: the current relevant rights holder of the patent.
- the pushing manner of the patent information may adopt a small frame display, a voice display, and the like, so that the user can perceive the push mode.
- the invention allows the system to automatically recognize the user's interest by monitoring the browsing time of the user on a certain website or a certain type of website, and comparing the browsing time of the user with other websites, and then pushing the advertisement related to the user's interest, thereby doing To the precise placement of advertising, and to protect and highlight the rights of the inventor.
- FIG. 2 is a schematic structural diagram of an advertisement delivery system according to an embodiment of the present invention, where the advertisement delivery system includes:
- the recording unit 21 is configured to record a corresponding label preset by each website and a corresponding label preset for the advertisement;
- the statistical unit 22 is used for counting and recording the time when the user browses the website
- the interest recognition unit 23 has its input end and the output end of the recording unit 21 and the statistical unit 22, respectively.
- the output connection is used to set the content corresponding to the specific tag as the user's interest when the user browses the website with the specific tag for more than the time when the user browses the website with the other tag; the user is pushed; An advertisement having the specific tag;
- An advertisement pushing unit 24 an input end thereof and the interest recognition unit 23 a connection for pushing an advertisement with the specific tag to a user;
- Patent information pushing unit 25 its input end and the advertisement pushing unit 24
- the output terminal is configured to push the patent information to the user when the advertisement pushing unit pushes the advertisement with the specific label to the user.
- the working principle is as follows: the recording unit 21 records the corresponding label preset by each website and the corresponding label preset for the advertisement; the statistical unit 22 Count and record the time when users browse the website, interest identification unit 23 When the time when the user browses the website with the specific label is greater than the time when the user browses the website with the other label exceeds a certain threshold, the content corresponding to the specific label is set as the interest of the user; meanwhile, the advertisement pushing unit 24 The advertisement having the specific tag is pushed to the user, and the patent information push unit 25 pushes the patent information to the user.
- the invention allows the system to automatically recognize the user's interest by monitoring the browsing time of the user on a certain website or a certain type of website, and comparing the browsing time of the user with other websites, and then pushing the advertisement related to the user's interest, thereby doing To the precise placement of advertising, and to protect and highlight the rights of the inventor.
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Abstract
Provided are a method and advertisement delivery system for prompting information when delivering a webpage advertisement, said method comprising: recording preset labels corresponding to websites (S101) and preset labels corresponding to advertisements; counting and recording the time that a user browses a website (S102); if the time that the user browses a website having a specific label exceeds by a specific threshold the time that the user browses a website having another label, then setting the content corresponding to said specific label as an interest of the user (S103); pushing to the user an advertisement having said specific label, and patent information (S104). In the method, the time that a user browses a certain website or certain type of website is monitored, and is compared to the time the user browses another website; thus the system automatically identifies the user's interests and subsequently pushes advertisements relevant to the user's interests; accurate delivery of advertisements is accomplished and the rights and interests of the creator of the invention are protected and highlighted.
Description
本发明属于家电领域，尤其是涉及一种 投放网页广告时的信息提示方法和广告投放系统 。 The invention belongs to the field of home appliances, and in particular relates to an information prompting method and an advertisement placing system when a webpage advertisement is placed.
知识产权在现在的产品和服务中越来越重要，其中主要包括著作权（版权）、商标权和专利权，这三种权利都能为权利人带来巨大的经济价值。
Intellectual property is becoming more and more important in current products and services, including copyright (copyright), trademark and patent rights, all of which can bring enormous economic value to rights holders.
但与著作权、商标权不同的是，专利权的权利归属比较难以为用户所认识和辨别。比如：一个培训教材或者一部电影里面，会明确的将'版权归特定人所有'的字样告知给用户；商标也以其显著的字或图的特征，在与其他标样区别的同时，也代表着商标权人以及商标权人生产的相关产品。但专利则不然，除了如'滑动解锁'等有限几个专利外，用户很难看到某一专利就知道该专利的申请/权利人。
However, unlike copyright and trademark rights, the ownership of patent rights is more difficult to recognize and discern. For example, in a training material or a movie, the words “copyright belongs to a specific person” will be clearly notified to the user; the trademark is also distinguished from other standards by its distinctive words or figures. Represents the related products produced by the trademark owner and the trademark owner. However, patents are not. Apart from a limited number of patents such as 'sliding and unlocking', it is difficult for a user to see a patent and know the application/right holder of the patent.
这种情况所带来的严重后果是： The serious consequences of this situation are:
1 、专利权的保护难度大，一项好的技术出来后，马上就被复制； 1. The protection of patent rights is difficult. Once a good technology comes out, it will be copied immediately;
2
、专利权/申请人通过专利彰显自己的产品特色的效果差，因为用户也分不清楚某一技术与专利权/申请人的联系。 2
The patent/applicant's effect of showing its own product features through patents is poor, because the user is also unclear about the connection between a certain technology and the patent/applicant.
综上，为充分保护本人的另外一个专利申请（名为《 广告投放方法以及广告投放系统 》
），让该本人的专利申请价值最大化， 特提出一个解决办法。 In summary, to protect my other patent application (called "Advertising Method and Advertising System"
), to maximize the value of the patent application, and propose a solution.
本发明实施例提供了 一种 投放网页广告时的信息提示方法 ， 目的在于
针对于当前网页广告投放不精确、用户体验不佳、没有彰显技术发明者或权利人的利益之缺陷，需要提供一种解决方案。 The embodiment of the invention provides a method for prompting information when a webpage advertisement is served, and the purpose is to
A solution is needed to address the inadequacy of current webpage advertisements, poor user experience, and the lack of a benefit to the inventor or right holder of the technology.
本发明是这样实现的： 一种 投放网页广告时的信息提示方法，包括以下步骤： The present invention is implemented as follows: A method for prompting information when a webpage advertisement is placed, comprising the following steps:
记录各网站预设的对应标签以及对广告预设的对应标签； Record the corresponding tabs preset by each website and the corresponding labels preset for the advertisements;
统计并记录用户浏览网站的时间； Count and record when users browse the site;
当用户浏览带特定标签的网站的时间大于用户浏览带其他标签的网站的时间超过一定阈值时，将所述特定标签对应的内容设定为用户的兴趣；
When the time when the user browses the website with the specific label is greater than the time when the user browses the website with the other label exceeds a certain threshold, the content corresponding to the specific label is set as the interest of the user;
向用户推送具有所述特定标签的广告以及专利信息。 The advertisement with the specific tag and the patent information are pushed to the user.
本发明实施例还提供了一种 广告投放系统 ，包括： An embodiment of the present invention further provides an advertisement delivery system, including:
记录单元，用于记录各网站预设的对应标签以及对广告预设的对应标签； a recording unit, configured to record a corresponding label preset by each website and a corresponding label preset for the advertisement;
统计单元，用于统计并记录用户浏览网站的时间； A statistical unit for counting and recording the time when users browse the website;
兴趣识别单元，其输入端分别与所述记录单元的输出端以及所述统计单元的输出端连接，用于在用户浏览带特定标签的网站的时间大于用户浏览带其他标签的网站的时间超过一定阈值时，将所述特定标签对应的内容设定为用户的兴趣；
An interest identification unit, whose input ends are respectively connected to the output end of the recording unit and the output end of the statistical unit, and is used when the user browses the website with the specific label for more than the time when the user browses the website with other labels. At the threshold, setting the content corresponding to the specific tag as the user's interest;
广告推送单元，其输入端与所述兴趣识别单元连接，用于向用户推送具有所述特定标签的广告； An advertisement pushing unit, whose input end is connected to the interest identification unit, and is used for pushing an advertisement with the specific label to the user;
专利信息推送单元，其输入端与所述广告推送单元的输出端连接，用于在所述广告推送单元向用户推送具有所述特定标签的广告时，向用户推送专利信息。
The patent information pushing unit has an input end connected to the output end of the advertisement pushing unit, and is configured to push the patent information to the user when the advertisement pushing unit pushes the advertisement with the specific label to the user.
该发明通过监控用户对某一网站或某一类网站的浏览时间，并跟用户对其他网站的浏览时间对比，从而让系统自动识别用户的兴趣，之后，推送与用户兴趣相关的广告，从而做到广告的精确投放，并保护、彰显发明创造者的权益。
The invention allows the system to automatically recognize the user's interest by monitoring the browsing time of the user on a certain website or a certain type of website, and comparing the browsing time of the user with other websites, and then pushing the advertisement related to the user's interest, thereby doing To the precise placement of advertising, and to protect and highlight the rights of the inventor.
图 1 是本发明实施例提供的 一种 投放网页广告时的信息提示方法 的流程示意图 ； 1 is a schematic flowchart of a method for prompting information when a webpage advertisement is provided according to an embodiment of the present invention;
图 2 是本发明实施例提供的广告投放系统的结构示意图。 FIG. 2 is a schematic structural diagram of an advertisement delivery system according to an embodiment of the present invention.
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
图 1 是发明实施例提供的 一种
投放网页广告时的信息提示方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。 Figure 1 is a diagram of an embodiment of the invention.
A schematic diagram of a flow of information presentation method when a webpage advertisement is placed. For the convenience of description, only parts related to the embodiment of the present invention are shown.
在步骤 S101 中 记录各网站预设的对应标签以及对广告预设的对应标签。 In step S101, the corresponding label preset by each website and the corresponding label preset for the advertisement are recorded.
在本实施例中，可在 tgbus.com 网站上，将'游戏'预设为其对应标签，在
tianyaluntan.com 网站上，将'文学'预设为其对应标签。 In this embodiment, the 'game' can be preset to its corresponding label on the tgbus.com website.
On the tianyaluntan.com website, 'literature' is preset as its corresponding label.
同时，在关于《魔兽世界》推广广告设置'游戏'标签。 At the same time, in the "World of Warcraft" promotion advertising settings 'game' tab.
同时作为一种互联网生态模式，可以通过设置标签的方式定位网站的性质，以为后续的类似网站推送、广告接入等功能的实现做准备。
At the same time, as an Internet ecological model, the nature of the website can be located by setting a label, in order to prepare for subsequent implementations of similar website push, advertisement access and the like.
在步骤 S102
中，统计并记录用户浏览网站的时间。该统计方式可以是用户开启网站的绝对时间，但考虑到用户离开电脑而未关闭网站的情况，可以综合考虑用户开启网站的绝对时间，以及用户对网站进行点击、操作的频率，当在一定时间内用户对网站点击、操作的次数大于一定阈值时，方认定为用户浏览网站的时间。 At step S102
In, count and record when users browse the site. The statistical method can be the absolute time for the user to open the website, but considering the case where the user leaves the computer without closing the website, the absolute time for the user to open the website and the frequency of the user clicking and operating the website can be considered. When the number of clicks and operations on the website by the user is greater than a certain threshold, the user is considered as the time when the user browses the website.
在步骤 S103
中，当用户浏览带特定标签的网站的时间大于用户浏览带其他标签的网站的时间超过一定阈值时，将所述特定标签对应的内容设定为用户的兴趣；向用户推送具有所述特定标签的广告。 In step S103
When the time when the user browses the website with the specific label is greater than the time when the user browses the website with the other label exceeds a certain threshold, the content corresponding to the specific label is set as the user's interest; and the specific label is pushed to the user. advertisment.
这样就使得系统自动识别了用户上网的关注点和兴趣点。 This allows the system to automatically identify the points of interest and points of interest of the user.
在步骤 S104 中，根据用户的兴趣，向用户推送具有所述特定标签的广告以及专利信息。 In step S104, an advertisement having the specific tag and patent information are pushed to the user according to the user's interest.
所述专利信息包括但不限于：该技术的专利申请状态，该技术的专利申请 /
权利人、该技术的专利申请号、专利申请日等信息。 The patent information includes, but is not limited to, the state of patent application of the technology, the patent application of the technology /
Information on the right holder, the patent application number of the technology, the patent application date, and the like.
所述专利信息是可编辑的，可以根据专利申请的授权与否，向用户动态推送：正在申请专利、已获得专利授权等信息。
The patent information is editable, and can be dynamically pushed to the user according to the authorization of the patent application: the patent is being applied for, the patent authorization has been obtained, and the like.
所述专利信息是可编辑的，可以根据专利申请权 /
专利权的转让情况，向用户动态推送：该专利的当前相关的权利人。 The patent information is editable and can be based on patent application rights /
The transfer of patent rights, dynamically pushed to the user: the current relevant rights holder of the patent.
所述专利信息的推送方式，可以采取小框显示、语音显示等让用户能够感知的推送方式。 The pushing manner of the patent information may adopt a small frame display, a voice display, and the like, so that the user can perceive the push mode.
该发明通过监控用户对某一网站或某一类网站的浏览时间，并跟用户对其他网站的浏览时间对比，从而让系统自动识别用户的兴趣，之后，推送与用户兴趣相关的广告，从而做到广告的精确投放，并保护、彰显发明创造者的权益。
The invention allows the system to automatically recognize the user's interest by monitoring the browsing time of the user on a certain website or a certain type of website, and comparing the browsing time of the user with other websites, and then pushing the advertisement related to the user's interest, thereby doing To the precise placement of advertising, and to protect and highlight the rights of the inventor.
图 2 是本发明实施例提供的一种 广告投放系统 的结构示意图，该广告投放系统包括 ： 2 is a schematic structural diagram of an advertisement delivery system according to an embodiment of the present invention, where the advertisement delivery system includes:
记录单元 21 ，用于记录各网站预设的对应标签以及对广告预设的对应标签； The recording unit 21 is configured to record a corresponding label preset by each website and a corresponding label preset for the advertisement;
统计单元 22 ，用于统计并记录用户浏览网站的时间； The statistical unit 22 is used for counting and recording the time when the user browses the website;
兴趣识别单元 23 ，其输入端分别与所述记录单元 21 的输出端以及所述统计单元 22
的输出端连接，用于在用户浏览带特定标签的网站的时间大于用户浏览带其他标签的网站的时间超过一定阈值时，将所述特定标签对应的内容设定为用户的兴趣；向用户推送具有所述特定标签的广告； The interest recognition unit 23 has its input end and the output end of the recording unit 21 and the statistical unit 22, respectively.
The output connection is used to set the content corresponding to the specific tag as the user's interest when the user browses the website with the specific tag for more than the time when the user browses the website with the other tag; the user is pushed; An advertisement having the specific tag;
广告推送单元 24 ，其输入端与所述兴趣识别单元 23
连接，用于向用户推送具有所述特定标签的广告； An advertisement pushing unit 24, an input end thereof and the interest recognition unit 23
a connection for pushing an advertisement with the specific tag to a user;
专利信息推送单元 25 ，其输入端与所述广告推送单元 24
的输出端连接，用于在所述广告推送单元向用户推送具有所述特定标签的广告时，向用户推送专利信息。 Patent information pushing unit 25, its input end and the advertisement pushing unit 24
The output terminal is configured to push the patent information to the user when the advertisement pushing unit pushes the advertisement with the specific label to the user.
其工作原理是：记录单元 21 记录各网站预设的对应标签以及对广告预设的对应标签；统计单元 22
统计并记录用户浏览网站的时间，兴趣识别单元 23
在用户浏览带特定标签的网站的时间大于用户浏览带其他标签的网站的时间超过一定阈值时，将所述特定标签对应的内容设定为用户的兴趣；同时，广告推送单元 24
向用户推送具有所述特定标签的广告，同时专利信息推送单元 25 向用户推送专利信息。 The working principle is as follows: the recording unit 21 records the corresponding label preset by each website and the corresponding label preset for the advertisement; the statistical unit 22
Count and record the time when users browse the website, interest identification unit 23
When the time when the user browses the website with the specific label is greater than the time when the user browses the website with the other label exceeds a certain threshold, the content corresponding to the specific label is set as the interest of the user; meanwhile, the advertisement pushing unit 24
The advertisement having the specific tag is pushed to the user, and the patent information push unit 25 pushes the patent information to the user.
该发明通过监控用户对某一网站或某一类网站的浏览时间，并跟用户对其他网站的浏览时间对比，从而让系统自动识别用户的兴趣，之后，推送与用户兴趣相关的广告，从而做到广告的精确投放，并保护、彰显发明创造者的权益。
The invention allows the system to automatically recognize the user's interest by monitoring the browsing time of the user on a certain website or a certain type of website, and comparing the browsing time of the user with other websites, and then pushing the advertisement related to the user's interest, thereby doing To the precise placement of advertising, and to protect and highlight the rights of the inventor.
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。
The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.
Claims (2)
- 一种投放网页广告时的信息提示方法 ，其特征在于，所述方法包括如下步骤： A method for prompting information when a webpage advertisement is served, characterized in that the method comprises the following steps:记录各网站预设的对应标签以及对广告预设的对应标签；Record the corresponding tabs preset by each website and the corresponding labels preset for the advertisements;统计并记录用户浏览网站的时间；Count and record when users browse the site;当用户浏览带特定标签的网站的时间大于用户浏览带其他标签的网站的时间超过一定阈值时，将所述特定标签对应的内容设定为用户的兴趣；When the time when the user browses the website with the specific label is greater than the time when the user browses the website with the other label exceeds a certain threshold, the content corresponding to the specific label is set as the interest of the user;向用户推送具有所述特定标签的广告以及专利信息。The advertisement with the specific tag and the patent information are pushed to the user.
- 一种 广告投放系统 ，其特征在于，所述 广告投放系统 包括：An advertisement delivery system, characterized in that the advertisement delivery system comprises:记录单元，用于记录各网站预设的对应标签以及对广告预设的对应标签；a recording unit, configured to record a corresponding label preset by each website and a corresponding label preset for the advertisement;统计单元，用于统计并记录用户浏览网站的时间；A statistical unit for counting and recording the time when users browse the website;兴趣识别单元，其输入端分别与所述记录单元的输出端以及所述统计单元的输出端连接，用于在用户浏览带特定标签的网站的时间大于用户浏览带其他标签的网站的时间超过一定阈值时，将所述特定标签对应的内容设定为用户的兴趣；An interest identification unit, whose input ends are respectively connected to the output end of the recording unit and the output end of the statistical unit, and is used when the user browses the website with the specific label for more than the time when the user browses the website with other labels. At the threshold, setting the content corresponding to the specific tag as the user's interest;广告推送单元，其输入端与所述兴趣识别单元连接，用于向用户推送具有所述特定标签的广告；An advertisement pushing unit, whose input end is connected to the interest identification unit, and is used for pushing an advertisement with the specific label to the user;专利信息推送单元，其输入端与所述广告推送单元的输出端连接，用于在所述广告推送单元向用户推送具有所述特定标签的广告时，向用户推送专利信息。The patent information pushing unit has an input end connected to the output end of the advertisement pushing unit, and is configured to push the patent information to the user when the advertisement pushing unit pushes the advertisement with the specific label to the user.
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