WO2017128011A1 - Information pushing method during advertisement recommendation, and advertising system - Google Patents
Information pushing method during advertisement recommendation, and advertising system Download PDFInfo
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- WO2017128011A1 WO2017128011A1 PCT/CN2016/072063 CN2016072063W WO2017128011A1 WO 2017128011 A1 WO2017128011 A1 WO 2017128011A1 CN 2016072063 W CN2016072063 W CN 2016072063W WO 2017128011 A1 WO2017128011 A1 WO 2017128011A1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Definitions
- the invention belongs to the field of home appliances, and in particular relates to an information pushing method and an advertising system when recommending advertisements.
- the embodiment of the invention provides a method for pushing information when recommending an advertisement, and the purpose is to In view of the inaccuracy of the advertisement of the set-top box and the defect of the user experience when the current hotel is staying, it is necessary to provide a method for advertising in combination with the user's resident place. And through the use of technology to push patent information, and highlight the rights of the patent (application) right holder.
- the present invention is implemented as follows: a method for pushing information when recommending an advertisement, comprising the following steps:
- an advertisement with matching tags and patent information are pushed to the user.
- An embodiment of the present invention further provides an advertising system, including:
- a recording unit for recording a corresponding product label of each advertisement
- a derivation unit having an input end connected to an output end of the recording unit and an output end of the reading unit, respectively, for deriving a user resident city according to the usage of the user ID card
- the push unit has an input end connected to the output end of the derivation unit for pushing an advertisement with a matching label and patent information to the user according to the resident city of the user.
- the invention matches the restaurant label by the user's resident city, so that the system actively proposes the restaurant advertisement that meets the user's eating habits to the user, thereby achieving accurate advertisement delivery, and highlighting the patent information by using the technology.
- FIG. 1 is a schematic flowchart of a method for pushing information when recommending an advertisement according to an embodiment of the present invention
- FIG. 2 is a schematic structural diagram of an advertisement system according to an embodiment of the present invention.
- figure 1 It is a schematic flowchart of a method for pushing information when recommending an advertisement provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
- step S101 the corresponding cuisine label of each advertisement is recorded.
- a restaurant advertisement is taken as an example, and the advertisement of the recorded restaurant is set on the labels of 'Cantonese cuisine', 'Chuan cuisine', 'Northeast cuisine' and the like.
- step S102 the user ID card is read, and the second generation ID card is required.
- the magnetic induction on the ID card reading device and the second generation ID card can be used to interpret the information recorded on the second generation ID card, such as the ID number and name.
- step S103 the user's resident city is derived based on the usage of the user's ID card.
- the user's ID card is used the most in a certain city or the most open rooms or the Internet cafes are registered the most, such as the ID card of a specific user. 532722198311111111 However, its ID card is mainly registered in the Internet cafes, hotels, mobile phone lines and other systems in Shenzhen, and when the number of logins exceeds a certain threshold, it can be determined that the user's resident city is Shenzhen, instead of its ID card 532722 Point to 'Pu'.
- step S104 the advertisement with the matching tag and the patent information are pushed to the user.
- the hotel advertisement with the label 'Cantonese' is pushed to the user.
- the patent information includes, but is not limited to, the state of patent application of the technology, the patent application of the technology / Information on the right holder, the patent application number of the technology, the patent application date, and the like.
- the patent information is editable, and can be dynamically pushed to the user according to the authorization of the patent application: the patent is being applied for, the patent authorization has been obtained, and the like.
- the patent information is editable and can be based on patent application rights / The transfer of patent rights, dynamically pushed to the user: the current relevant rights holder of the patent.
- the pushing manner of the patent information may adopt a small frame display, a voice display, and the like, so that the user can perceive the push mode.
- the invention matches the restaurant label by the user's resident city, so that the system actively proposes the restaurant advertisement that meets the user's eating habits to the user, thereby achieving accurate advertisement delivery, and highlighting the patent information by using the technology.
- FIG. 2 is a schematic structural diagram of an advertisement system according to an embodiment of the present invention, where the user recommendation system includes:
- a recording unit 21 configured to record a corresponding product label of each advertisement
- the reading unit 22 is configured to read a user ID card
- a derivation unit 23 having an input end and an output end of the recording unit 21 and the reading unit 22
- the output connection is used to derive the user's resident city according to the usage of the user's ID card.
- the derivation unit is a unit of a specific algorithm of the internal line. According to the operation idea of big data, after reading the usage record corresponding to the user ID card, the law of categorization and comparison is used to derive the city or place where the user uses the most ID card. This technology is prior art.
- Push unit 24 its input end and the derivation unit 23
- the output terminal is connected to push the advertisement with the matching label and the patent information to the user according to the resident city of the user.
- the push unit can be connected to the TV in the hotel, and the pushed advertisement can be displayed on the TV screen or sent to the mobile phone through the information.
- the technology is prior art.
- the working principle is: the recording unit 21 records the corresponding product label of each advertisement; the reading unit 22 reads the user ID card; and the derivation unit 23 The user is resident in the city according to the usage of the user ID card read by the reading unit 22; the pushing unit 24 is according to the derivation unit 23 The derived user lives in the city and pushes advertisements with matching tags and patent information to the user.
- the invention matches the restaurant label by the user's resident city, so that the system actively proposes the restaurant advertisement that meets the user's eating habits to the user, thereby achieving accurate advertisement delivery, and highlighting the patent information by using the technology.
Abstract
An information pushing method during advertisement recommendation, and an advertising system. The method comprises: recording cuisine tags corresponding to advertisements (S101); reading the identification card of a user (S102); deducing a city of usual residence of the user according to usage information of the identification card of the user (S103); pushing, to the user according to the city of usual residence of the user, advertisements having a matching tag, and patent information (S104). By matching a city of usual residence of a user with a cuisine tag, the system actively recommends, to the user, catering advertisements in conformity with dietary habits of the user, thereby implementing precise advertisement delivery. In addition, the rights of the patentee (applicant) are demonstrated by pushing patent information after the use of the technology.
Description
本发明属于家电领域，尤其是涉及 一种推荐广告时的信息推送方法以及广告系统 。 The invention belongs to the field of home appliances, and in particular relates to an information pushing method and an advertising system when recommending advertisements.
知识产权在现在的产品和服务中越来越重要，其中主要包括著作权（版权）、商标权和专利权，这三种权利都能为权利人带来巨大的经济价值。
Intellectual property is becoming more and more important in current products and services, including copyright (copyright), trademark and patent rights, all of which can bring enormous economic value to rights holders.
但与著作权、商标权不同的是，专利权的权利归属比较难以为用户所认识和辨别。比如：一个培训教材或者一部电影里面，会明确的将'版权归特定人所有'的字样告知给用户；商标也以其显著的字或图的特征，在与其他标样区别的同时，也代表着商标权人以及商标权人生产的相关产品。但专利则不然，除了如'滑动解锁'等有限几个专利外，用户很难看到某一技术就知道该技术的信息（即技术发明人、专利申请人等专利信息）。
However, unlike copyright and trademark rights, the ownership of patent rights is more difficult to recognize and discern. For example, in a training material or a movie, the words “copyright belongs to a specific person” will be clearly notified to the user; the trademark is also distinguished from other standards by its distinctive words or figures. Represents the related products produced by the trademark owner and the trademark owner. However, patents are not. In addition to a limited number of patents such as 'sliding and unlocking', it is difficult for users to see the information of a certain technology (ie, patent inventors, patent applicants, etc.).
这种情况所带来的严重后果是： The serious consequences of this situation are:
1 、专利权的保护难度大，一项好的技术出来后，马上就被复制； 1. The protection of patent rights is difficult. Once a good technology comes out, it will be copied immediately;
2
、专利权/申请人通过专利彰显自己的产品特色的效果差，因为用户也分不清楚某一技术与专利权/申请人的联系。 2
The patent/applicant's effect of showing its own product features through patents is poor, because the user is also unclear about the connection between a certain technology and the patent/applicant.
综上，为充分保护本人的另外一个专利申请（名为《 根据身份证推荐广告的方法以及广告系统 》
），让该本人的专利申请价值最大化， 特提出一个解决办法。 In summary, in order to fully protect my other patent application (called "Advertising method based on ID card and advertising system"
), to maximize the value of the patent application, and propose a solution.
本发明实施例提供了一种推荐广告时的信息推送方法 ， 目的在于
针对于当前入住酒店时，机顶盒的广告投放不精确、用户体验不佳的缺陷，需要提供一种结合用户 常居 地投放广告的方法
，并通过使用技术后推送专利信息，而彰显了专利（申请）权人的权益 。 The embodiment of the invention provides a method for pushing information when recommending an advertisement, and the purpose is to
In view of the inaccuracy of the advertisement of the set-top box and the defect of the user experience when the current hotel is staying, it is necessary to provide a method for advertising in combination with the user's resident place.
And through the use of technology to push patent information, and highlight the rights of the patent (application) right holder.
本发明是这样实现的：一种推荐广告时的信息推送方法，包括以下步骤： The present invention is implemented as follows: a method for pushing information when recommending an advertisement, comprising the following steps:
记录各广告相应的菜系标签； Record the corresponding product label for each advertisement;
读取用户身份证； Read the user ID card;
根据用户身份证的使用情况，推导用户常居城市； Deriving users to live in cities according to the use of user ID cards;
根据所述用户常居城市，向用户推送具有相匹配的标签的广告以及专利信息。 According to the user's resident city, an advertisement with matching tags and patent information are pushed to the user.
本发明实施例还提供了一种 广告系统 ，包括： An embodiment of the present invention further provides an advertising system, including:
记录单元，读取单元，推导单元，推送单元，其中： a recording unit, a reading unit, a derivation unit, and a pushing unit, wherein:
记录单元，用于记录各广告相应的菜系标签； a recording unit for recording a corresponding product label of each advertisement;
读取单元，用于读取用户身份证； a reading unit for reading a user ID card;
推导单元，其输入端分别与所述记录单元的输出端以及所述读取单元的输出端连接，用于根据用户身份证的使用情况，推导用户常居城市
a derivation unit having an input end connected to an output end of the recording unit and an output end of the reading unit, respectively, for deriving a user resident city according to the usage of the user ID card
推送单元，其输入端与所述推导单元的输出端连接，用于根据所述用户常居城市，向用户推送具有相匹配的标签的广告以及专利信息。
The push unit has an input end connected to the output end of the derivation unit for pushing an advertisement with a matching label and patent information to the user according to the resident city of the user.
该发明通过用户常居城市与所述菜系标签的匹配，从而让系统主动向用户推荐符合用户饮食习惯的餐饮广告，从而做到广告的精确投放，并通过使用技术后推送专利信息，而彰显了专利（申请）权人的权益。
The invention matches the restaurant label by the user's resident city, so that the system actively proposes the restaurant advertisement that meets the user's eating habits to the user, thereby achieving accurate advertisement delivery, and highlighting the patent information by using the technology. Patent (application) rights of the right holder.
图 1 是本发明实施例提供的一种推荐广告时的信息推送方法 的流程示意图 ； 1 is a schematic flowchart of a method for pushing information when recommending an advertisement according to an embodiment of the present invention;
图 2 是本发明实施例提供的广告系统的结构示意图。 FIG. 2 is a schematic structural diagram of an advertisement system according to an embodiment of the present invention.
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
图 1
是发明实施例提供的一种推荐广告时的信息推送方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。 figure 1
It is a schematic flowchart of a method for pushing information when recommending an advertisement provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
在步骤 S101 中 记录各广告相应的菜系标签。 In step S101, the corresponding cuisine label of each advertisement is recorded.
在本实施例中，以饭店广告为例，将记录的饭店的广告设置上'粤菜'、'川菜'、'东北菜'等标签。 In this embodiment, a restaurant advertisement is taken as an example, and the advertisement of the recorded restaurant is set on the labels of 'Cantonese cuisine', 'Chuan cuisine', 'Northeast cuisine' and the like.
在步骤 S102 中，读取用户身份证，需是二代身份证。 In step S102, the user ID card is read, and the second generation ID card is required.
根据现有技术，只需在身份证读取装置上与二代身份证进行磁感应即可解读出二代身份证上记录的信息，如身份证号码、姓名等。
According to the prior art, only the magnetic induction on the ID card reading device and the second generation ID card can be used to interpret the information recorded on the second generation ID card, such as the ID number and name.
在步骤 S103 中，根据用户身份证的使用情况，推导用户常居城市。 In step S103, the user's resident city is derived based on the usage of the user's ID card.
该用户的身份证在某一城市的使用次数最多或开房最多或网吧登记最多，如特定用户的身份证虽然是
532722198311111111
，但其身份证主要在深圳的网吧、酒店、手机行等系统登录，并且登录的次数超过一定阈值时，从而可以确定用户的常驻城市为深圳，而不是其身份证中 532722
指向的'普洱'。 The user's ID card is used the most in a certain city or the most open rooms or the Internet cafes are registered the most, such as the ID card of a specific user.
532722198311111111
However, its ID card is mainly registered in the Internet cafes, hotels, mobile phone lines and other systems in Shenzhen, and when the number of logins exceeds a certain threshold, it can be determined that the user's resident city is Shenzhen, instead of its ID card 532722
Point to 'Pu'.
在步骤 S104 中，向用户推送具有相匹配的标签的广告以及专利信息。 In step S104, the advertisement with the matching tag and the patent information are pushed to the user.
如上一步骤中，当识别出用户常驻城市为深圳后，向用户推送带有'粤菜'标签的饭店广告。 In the above step, after identifying that the resident city of the user is Shenzhen, the hotel advertisement with the label 'Cantonese' is pushed to the user.
所述专利信息包括但不限于：该技术的专利申请状态，该技术的专利申请 /
权利人、该技术的专利申请号、专利申请日等信息。 The patent information includes, but is not limited to, the state of patent application of the technology, the patent application of the technology /
Information on the right holder, the patent application number of the technology, the patent application date, and the like.
所述专利信息是可编辑的，可以根据专利申请的授权与否，向用户动态推送：正在申请专利、已获得专利授权等信息。
The patent information is editable, and can be dynamically pushed to the user according to the authorization of the patent application: the patent is being applied for, the patent authorization has been obtained, and the like.
所述专利信息是可编辑的，可以根据专利申请权 /
专利权的转让情况，向用户动态推送：该专利的当前相关的权利人。 The patent information is editable and can be based on patent application rights /
The transfer of patent rights, dynamically pushed to the user: the current relevant rights holder of the patent.
所述专利信息的推送方式，可以采取小框显示、语音显示等让用户能够感知的推送方式。 The pushing manner of the patent information may adopt a small frame display, a voice display, and the like, so that the user can perceive the push mode.
该发明通过用户常居城市与所述菜系标签的匹配，从而让系统主动向用户推荐符合用户饮食习惯的餐饮广告，从而做到广告的精确投放，并通过使用技术后推送专利信息，而彰显了专利（申请）权人的权益。
The invention matches the restaurant label by the user's resident city, so that the system actively proposes the restaurant advertisement that meets the user's eating habits to the user, thereby achieving accurate advertisement delivery, and highlighting the patent information by using the technology. Patent (application) rights of the right holder.
图 2 是本发明实施例提供的一种广告系统的结构示意图，该用户推荐系统包括 ： FIG. 2 is a schematic structural diagram of an advertisement system according to an embodiment of the present invention, where the user recommendation system includes:
记录单元 21 ，读取单元 22 ，推导单元 23 ，推送单元 24 ，其中： The recording unit 21, the reading unit 22, the deriving unit 23, and the pushing unit 24, wherein:
记录单元 21 ，用于记录各广告相应的菜系标签； a recording unit 21, configured to record a corresponding product label of each advertisement;
读取单元 22 ，用于读取用户身份证； The reading unit 22 is configured to read a user ID card;
推导单元 23 ，其输入端分别与所述记录单元 21 的输出端以及所述读取单元 22
的输出端连接，用于根据用户身份证的使用情况，推导用户常居城市。 a derivation unit 23 having an input end and an output end of the recording unit 21 and the reading unit 22
The output connection is used to derive the user's resident city according to the usage of the user's ID card.
所述推导单元为内行特定算法的单元，根据大数据的运算思想，将读取用户身份证对应的使用记录后，通过归类、对比的法则，从而推导出用户使用身份证最多的城市或地点，该技术为现有技术。
The derivation unit is a unit of a specific algorithm of the internal line. According to the operation idea of big data, after reading the usage record corresponding to the user ID card, the law of categorization and comparison is used to derive the city or place where the user uses the most ID card. This technology is prior art.
推送单元 24 ，其输入端与所述推导单元 23
的输出端连接，用于根据所述用户常居城市，向用户推送具有相匹配的标签的广告以及专利信息。 Push unit 24, its input end and the derivation unit 23
The output terminal is connected to push the advertisement with the matching label and the patent information to the user according to the resident city of the user.
所述推送单元可与酒店内电视连接，将推送的广告在电视屏幕上显示，也可以通过信息发送到手机上，该技术为现有技术。
The push unit can be connected to the TV in the hotel, and the pushed advertisement can be displayed on the TV screen or sent to the mobile phone through the information. The technology is prior art.
其工作原理是：记录单元 21 记录各广告相应的菜系标签；读取单元 22 读取用户身份证；推导单元 23
在根据读取单元 22 读取的用户身份证的使用情况，推导用户常居城市；推送单元 24 ，根据推导单元 23
推导出的用户常居城市，向用户推送具有相匹配的标签的广告以及专利信息。 The working principle is: the recording unit 21 records the corresponding product label of each advertisement; the reading unit 22 reads the user ID card; and the derivation unit 23
The user is resident in the city according to the usage of the user ID card read by the reading unit 22; the pushing unit 24 is according to the derivation unit 23
The derived user lives in the city and pushes advertisements with matching tags and patent information to the user.
该发明通过用户常居城市与所述菜系标签的匹配，从而让系统主动向用户推荐符合用户饮食习惯的餐饮广告，从而做到广告的精确投放，并通过使用技术后推送专利信息，而彰显了专利（申请）权人的权益。
The invention matches the restaurant label by the user's resident city, so that the system actively proposes the restaurant advertisement that meets the user's eating habits to the user, thereby achieving accurate advertisement delivery, and highlighting the patent information by using the technology. Patent (application) rights of the right holder.
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。
The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.
Claims (2)
- 一种推荐广告时的信息推送方法 ，其特征在于，所述方法包括如下步骤： A method for pushing information when recommending an advertisement, characterized in that the method comprises the following steps:记录各广告相应的菜系标签；Record the corresponding product label for each advertisement;读取用户身份证；Read the user ID card;根据用户身份证的使用情况，推导用户常居城市；Deriving users to live in cities according to the use of user ID cards;根据所述用户常居城市，向用户推送具有相匹配的标签的广告以及专利信息。According to the user's resident city, an advertisement with matching tags and patent information are pushed to the user.
- 一种 广告系统 ，其特征在于，所述 广告系统 包括：An advertising system characterized in that the advertising system comprises:记录单元，读取单元，推导单元，推送单元，其中 :a recording unit, a reading unit, a derivation unit, and a pushing unit, wherein:记录单元，用于记录各广告相应的菜系标签；a recording unit for recording a corresponding product label of each advertisement;读取单元，用于读取用户身份证；a reading unit for reading a user ID card;推导单元，其输入端分别与所述记录单元的输出端以及所述读取单元的输出端连接，用于根据用户身份证的使用情况，推导用户常居城市；a derivation unit, wherein an input end thereof is respectively connected to an output end of the recording unit and an output end of the reading unit, and is used for deriving a user resident city according to the use situation of the user ID card;推送单元，其输入端与所述推导单元的输出端连接，用于根据所述用户常居城市，向用户推送具有相匹配的标签的广告以及专利信息。The push unit has an input end connected to the output end of the derivation unit for pushing an advertisement with a matching label and patent information to the user according to the resident city of the user.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| PCT/CN2016/072063 WO2017128011A1 (en) | 2016-01-25 | 2016-01-25 | Information pushing method during advertisement recommendation, and advertising system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| PCT/CN2016/072063 WO2017128011A1 (en) | 2016-01-25 | 2016-01-25 | Information pushing method during advertisement recommendation, and advertising system |
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| Publication Number | Publication Date |
|---|---|
| WO2017128011A1 true WO2017128011A1 (en) | 2017-08-03 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| PCT/CN2016/072063 WO2017128011A1 (en) | 2016-01-25 | 2016-01-25 | Information pushing method during advertisement recommendation, and advertising system |
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| WO (1) | WO2017128011A1 (en) |
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| KR20070080438A (en) * | 2006-02-07 | 2007-08-10 | (주)인성정보 | Diet management method using database storing menu of restaurant and system therefor |
| CN102209090A (en) * | 2010-03-29 | 2011-10-05 | 上海博泰悦臻电子设备制造有限公司 | Advertising information issuing method and system and service platform thereof |
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| US20150269645A1 (en) * | 2014-03-18 | 2015-09-24 | Xerox Corporation | Method and apparatus for recommending a food item |
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