WO2017128009A1 - Method for collecting statistics on data during information pushing based on identification card and advertisement matching, and advertising system - Google Patents
Method for collecting statistics on data during information pushing based on identification card and advertisement matching, and advertising system Download PDFInfo
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- WO2017128009A1 WO2017128009A1 PCT/CN2016/072061 CN2016072061W WO2017128009A1 WO 2017128009 A1 WO2017128009 A1 WO 2017128009A1 CN 2016072061 W CN2016072061 W CN 2016072061W WO 2017128009 A1 WO2017128009 A1 WO 2017128009A1
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
- G06Q50/10—Services
Definitions
- the invention belongs to the field of home appliances, and particularly relates to a data statistics method and an advertisement system when an ID card matches advertisement push information.
- the number of invention patents applied by OPPO in 2014 was 938, while the number of invention patents of Tencent in the same period was 1,447.
- the inventions of the two companies about 80% of the total number of invention patents related to user experience and direct user operations.
- similar patent applications, including other companies based on user experience are also of a large order of magnitude, such as Huawei.
- the patent application process and the post-authorization maintenance process will generate human and financial costs: such as replying to review opinions, paying license fees, etc., for core technologies (such as CDMA underlying technology) or market identification.
- core technologies such as CDMA underlying technology
- market identification For relatively high-tech technologies (such as sliding unlocking), the related costs are negligible, and the investment in these technologies is worthwhile, but such technologies are a minority after all, and more technologies have been verified by the market. The user's pain points or itch points cannot be touched, and the patent investment in these technologies is likely to cause cost waste.
- the embodiment of the invention provides a data statistics method when the ID card matches the advertisement push information, and the purpose is In view of the inaccuracy of the ad placement of the set-top box and the poor user experience, it is necessary to provide a method for advertising in conjunction with the user's place of residence. At the same time, through the timely feedback after using the technology, it is also convenient for the manufacturer to collect the relevant technology in a timely and effective manner.
- the present invention is implemented as follows: a data statistics method when an ID card matches an advertisement push information, and includes the following steps:
- the advertisement with the matching label is pushed to the user, and the technical use data is sent to the data collection end preset by the manufacturer.
- An embodiment of the present invention further provides an advertising system, including:
- a recording unit a reading unit, a deriving unit, a pushing unit, and a data transmitting unit, wherein:
- a recording unit for recording a corresponding product label of each advertisement
- a derivation unit having an input end connected to an output end of the recording unit and an output end of the reading unit, respectively, for deriving a user resident city according to the usage of the user ID card
- a pushing unit the input end of which is connected to the output end of the deriving unit, and is configured to push an advertisement with a matching label to the user according to the resident city of the user;
- the data sending unit is connected to the output end of the push unit for transmitting the technical use data to the data collection end preset by the manufacturer.
- the invention matches the taste label of the user in the resident city, so that the system actively proposes the catering advertisement that meets the user's eating habits to the user, thereby achieving accurate advertisement delivery, and at the same time, timely feedback through using the technology is also convenient. Manufacturers timely and effectively collect the use of related technologies.
- FIG. 1 is a schematic flowchart of a data statistics method when an ID card matches an advertisement push information according to an embodiment of the present invention
- FIG. 2 is a schematic structural diagram of an advertisement system according to an embodiment of the present invention.
- figure 1 It is a schematic flowchart of a data statistics method when an ID card matches advertisement push information provided by the embodiment of the present invention. For convenience of description, only parts related to the embodiment of the present invention are shown.
- step S101 the corresponding cuisine label of each advertisement is recorded.
- a restaurant advertisement is taken as an example, and the advertisement of the recorded restaurant is set on the labels of 'Cantonese cuisine', 'Chuan cuisine', 'Northeast cuisine' and the like.
- step S102 the user ID card is read, and the second generation ID card is required.
- the magnetic induction on the ID card reading device and the second generation ID card can be used to interpret the information recorded on the second generation ID card, such as the ID number and name.
- step S103 the user's resident city is derived based on the usage of the user's ID card.
- the user's ID card is used the most in a certain city or the most open rooms or the Internet cafes are registered the most, such as the ID card of a specific user. 532722198311111111 However, its ID card is mainly registered in the Internet cafes, hotels, mobile phone lines and other systems in Shenzhen, and when the number of logins exceeds a certain threshold, it can be determined that the user's resident city is Shenzhen, instead of its ID card 532722 Point to 'Pu'.
- step S104 the advertisement with the matching label is pushed to the user, and the technical usage data is sent to the data collection end preset by the manufacturer.
- the hotel advertisement with the label 'Cantonese' is pushed to the user.
- the technology uses data for the user to use the data of the technology, that is, the data generated when the method completes the first few steps, the data includes the number of times the user uses the technology (eg, the first time using the technology within a certain period of time) Technology); the specific time point of using the technology; the user's related operations before and after using the technology can help the technology provider to better evaluate the market value of the technology, and better improve the technical data according to the feedback.
- the invention matches the taste label of the user in the resident city, so that the system actively proposes the catering advertisement that meets the user's eating habits to the user, thereby achieving accurate advertisement delivery, and at the same time, timely feedback through using the technology is also convenient. Manufacturers timely and effectively collect the use of related technologies.
- FIG. 2 is a schematic structural diagram of an advertisement system according to an embodiment of the present invention, where the user recommendation system includes:
- a recording unit 21 configured to record a corresponding product label of each advertisement
- the reading unit 22 is configured to read a user ID card
- a derivation unit 23 having an input end and an output end of the recording unit 21 and the reading unit 22
- the output connection is used to derive the user's resident city according to the usage of the user's ID card.
- the derivation unit is a unit of a specific algorithm of the internal line. According to the operation idea of big data, after reading the usage record corresponding to the user ID card, the law of categorization and comparison is used to derive the city or place where the user uses the most ID card. This technology is prior art.
- Push unit 24 its input end and the derivation unit 23 An output connection for pushing an advertisement with a matching label to the user according to the resident city of the user;
- the push unit can be connected to the TV in the hotel, and the pushed advertisement can be displayed on the TV screen or sent to the mobile phone through the information.
- the technology is prior art.
- Data transmitting unit 25 its input end and the pushing unit 24
- the output connection is used to send technical usage data to the data acquisition terminal preset by the manufacturer.
- the working principle is: the recording unit 21 records the corresponding product label of each advertisement; the reading unit 22 reads the user ID card; and the derivation unit 23 The user is resident in the city according to the usage of the user ID card read by the reading unit 22; the pushing unit 24 is according to the derivation unit 23 The derived user lives in the city and pushes the advertisement with the matching label to the user.
- the data sending unit 25 sends the technical usage data to the data collection terminal preset by the manufacturer.
- the invention matches the taste label of the user in the resident city, so that the system actively proposes the catering advertisement that meets the user's eating habits to the user, thereby achieving accurate advertisement delivery, and at the same time, timely feedback through using the technology is also convenient. Manufacturers timely and effectively collect the use of related technologies.
Abstract
A method for collecting statistics on data during information pushing based on identification card and advertisement matching, and an advertising system. The method comprises: recording cuisine tags corresponding to advertisements (S101); reading the identification card of a user (S102); deducing a city of usual residence of the user according to usage information of the identification card of the user (S103); pushing, according to the city of usual residence of the user, advertisements having a matching tag to the user, and sending technology usage data to a data acquisition end preset by a manufacturer (S104). By means of matching between the city of usual residence of a user and cuisine tags, the system actively recommends, to the user, catering advertisements in conformity with dietary habits of the user, thereby achieving precise advertisement delivery. In addition, by means of timely feedback after the use of the technology, the manufacturer can also conveniently and effectively acquire usage information of the related technology in time.
Description
本发明属于家电领域，尤其是涉及 一种身份证匹配广告推送信息时的数据统计方法以及广告系统 。 The invention belongs to the field of home appliances, and particularly relates to a data statistics method and an advertisement system when an ID card matches advertisement push information.
现在企业申请的专利数量越来越多，而且将专利用在市场上、产品中的情形也越来越多。 Nowadays, the number of patents applied by enterprises is increasing, and the use of patents in the market and products is increasing.
根据国家知识产权的数据库显示，OPPO公司在2014年申请的发明专利数为938个，而同期的腾讯公司的发明专利数为1447个。这两家公司的发明中，有关于用户体验和用户直接操作相关的发明专利约占总数的80%左右。当然包括其他以用户体验为主的公司的类似专利申请也是具有很大的数量级，比如小米公司等。
According to the national intellectual property database, the number of invention patents applied by OPPO in 2014 was 938, while the number of invention patents of Tencent in the same period was 1,447. Among the inventions of the two companies, about 80% of the total number of invention patents related to user experience and direct user operations. Of course, similar patent applications, including other companies based on user experience, are also of a large order of magnitude, such as Xiaomi.
考虑到技术使用的同时，专利的申请过程和授权后的维护过程都会产生人力、财力上的成本：如答复审查意见、缴纳授权费等，对于核心技术（如：CDMA的底层技术）或市场认同度比较高的技术（如：滑动解锁）而言，那么相关成本就可以忽略不计，对于这些技术的投入是值得的，但这类技术毕竟是少数，更多的技术经过市场验证后，其实并不能触及用户的痛点或痒点，而对这些技术的专利投入，就容易造成成本的浪费。
Considering the use of technology, the patent application process and the post-authorization maintenance process will generate human and financial costs: such as replying to review opinions, paying license fees, etc., for core technologies (such as CDMA underlying technology) or market identification. For relatively high-tech technologies (such as sliding unlocking), the related costs are negligible, and the investment in these technologies is worthwhile, but such technologies are a minority after all, and more technologies have been verified by the market. The user's pain points or itch points cannot be touched, and the patent investment in these technologies is likely to cause cost waste.
所以需要有一种方法能够通过实在的数据，及时评估相关技术的市场接受度或价值，同时，为了使得本人的上一个申请《 根据身份证推荐广告的方法以及广告系统
》中的相关技术得到及时评估，特提出一种技术使用数据的采集/发送的方法。
Therefore, there is a need to have a way to timely assess the market acceptance or value of related technologies through real data, and at the same time, in order to make my last application, "Advertising method based on ID card and advertising system.
The related technology in the paper is evaluated in time, and a method for collecting/sending data using technology is proposed.
本发明实施例提供了一种身份证匹配广告推送信息时的数据统计方法 ， 目的在于
针对于当前入住酒店时，机顶盒的广告投放不精确、用户体验不佳的缺陷，需要提供一种结合用户 常居 地投放广告的方法，
同时，通过使用技术后的及时反馈，也方便厂家及时有效的采集相关技术的使用情况 。 The embodiment of the invention provides a data statistics method when the ID card matches the advertisement push information, and the purpose is
In view of the inaccuracy of the ad placement of the set-top box and the poor user experience, it is necessary to provide a method for advertising in conjunction with the user's place of residence.
At the same time, through the timely feedback after using the technology, it is also convenient for the manufacturer to collect the relevant technology in a timely and effective manner.
本发明是这样实现的：一种身份证匹配广告推送信息时的数据统计方法，包括以下步骤： The present invention is implemented as follows: a data statistics method when an ID card matches an advertisement push information, and includes the following steps:
记录各广告相应的菜系标签； Record the corresponding product label for each advertisement;
读取用户身份证； Read the user ID card;
根据用户身份证的使用情况，推导用户常居城市； Deriving users to live in cities according to the use of user ID cards;
根据所述用户常居城市，向用户推送具有相匹配的标签的广告，并向厂家预设的数据采集端发送技术使用数据。
According to the resident city of the user, the advertisement with the matching label is pushed to the user, and the technical use data is sent to the data collection end preset by the manufacturer.
本发明实施例还提供了一种 广告系统 ，包括： An embodiment of the present invention further provides an advertising system, including:
记录单元，读取单元，推导单元，推送单元，数据发送单元，其中： a recording unit, a reading unit, a deriving unit, a pushing unit, and a data transmitting unit, wherein:
记录单元，用于记录各广告相应的菜系标签； a recording unit for recording a corresponding product label of each advertisement;
读取单元，用于读取用户身份证； a reading unit for reading a user ID card;
推导单元，其输入端分别与所述记录单元的输出端以及所述读取单元的输出端连接，用于根据用户身份证的使用情况，推导用户常居城市
a derivation unit having an input end connected to an output end of the recording unit and an output end of the reading unit, respectively, for deriving a user resident city according to the usage of the user ID card
推送单元，其输入端与所述推导单元的输出端连接，用于根据所述用户常居城市，向用户推送具有相匹配的标签的广告；
a pushing unit, the input end of which is connected to the output end of the deriving unit, and is configured to push an advertisement with a matching label to the user according to the resident city of the user;
数据发送单元，其输入端与所述推送单元的输出端连接，用于向厂家预设的数据采集端发送技术使用数据。
The data sending unit is connected to the output end of the push unit for transmitting the technical use data to the data collection end preset by the manufacturer.
该发明通过用户常居城市与所述菜系标签的匹配，从而让系统主动向用户推荐符合用户饮食习惯的餐饮广告，从而做到广告的精确投放，同时，通过使用技术后的及时反馈，也方便厂家及时有效的采集相关技术的使用情况。
The invention matches the taste label of the user in the resident city, so that the system actively proposes the catering advertisement that meets the user's eating habits to the user, thereby achieving accurate advertisement delivery, and at the same time, timely feedback through using the technology is also convenient. Manufacturers timely and effectively collect the use of related technologies.
图 1 是本发明实施例提供的一种身份证匹配广告推送信息时的数据统计方法 的流程示意图 ； 1 is a schematic flowchart of a data statistics method when an ID card matches an advertisement push information according to an embodiment of the present invention;
图 2 是本发明实施例提供的广告系统的结构示意图。 FIG. 2 is a schematic structural diagram of an advertisement system according to an embodiment of the present invention.
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
图 1
是发明实施例提供的一种身份证匹配广告推送信息时的数据统计方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。 figure 1
It is a schematic flowchart of a data statistics method when an ID card matches advertisement push information provided by the embodiment of the present invention. For convenience of description, only parts related to the embodiment of the present invention are shown.
在步骤 S101 中 记录各广告相应的菜系标签。 In step S101, the corresponding cuisine label of each advertisement is recorded.
在本实施例中，以饭店广告为例，将记录的饭店的广告设置上'粤菜'、'川菜'、'东北菜'等标签。 In this embodiment, a restaurant advertisement is taken as an example, and the advertisement of the recorded restaurant is set on the labels of 'Cantonese cuisine', 'Chuan cuisine', 'Northeast cuisine' and the like.
在步骤 S102 中，读取用户身份证，需是二代身份证。 In step S102, the user ID card is read, and the second generation ID card is required.
根据现有技术，只需在身份证读取装置上与二代身份证进行磁感应即可解读出二代身份证上记录的信息，如身份证号码、姓名等。
According to the prior art, only the magnetic induction on the ID card reading device and the second generation ID card can be used to interpret the information recorded on the second generation ID card, such as the ID number and name.
在步骤 S103 中，根据用户身份证的使用情况，推导用户常居城市。 In step S103, the user's resident city is derived based on the usage of the user's ID card.
该用户的身份证在某一城市的使用次数最多或开房最多或网吧登记最多，如特定用户的身份证虽然是
532722198311111111
，但其身份证主要在深圳的网吧、酒店、手机行等系统登录，并且登录的次数超过一定阈值时，从而可以确定用户的常驻城市为深圳，而不是其身份证中 532722
指向的'普洱'。 The user's ID card is used the most in a certain city or the most open rooms or the Internet cafes are registered the most, such as the ID card of a specific user.
532722198311111111
However, its ID card is mainly registered in the Internet cafes, hotels, mobile phone lines and other systems in Shenzhen, and when the number of logins exceeds a certain threshold, it can be determined that the user's resident city is Shenzhen, instead of its ID card 532722
Point to 'Pu'.
在步骤 S104
中，向用户推送具有相匹配的标签的广告，并向厂家预设的数据采集端发送技术使用数据。 At step S104
In the middle, the advertisement with the matching label is pushed to the user, and the technical usage data is sent to the data collection end preset by the manufacturer.
如上一步骤中，当识别出用户常驻城市为深圳后，向用户推送带有'粤菜'标签的饭店广告。 In the above step, after identifying that the resident city of the user is Shenzhen, the hotel advertisement with the label 'Cantonese' is pushed to the user.
所述技术使用数据为用户使用该技术的数据，即所述方法走完前几个步骤时产生的数据，所述数据包括用户使用该技术的次数（如在一定时间内是第几次使用该技术）；使用该技术的具体时间点；使用该技术前后用户的相关操作等有助于技术提供方更好的评价技术的市场价值，并根据所述反馈更好的改进技术的数据。
The technology uses data for the user to use the data of the technology, that is, the data generated when the method completes the first few steps, the data includes the number of times the user uses the technology (eg, the first time using the technology within a certain period of time) Technology); the specific time point of using the technology; the user's related operations before and after using the technology can help the technology provider to better evaluate the market value of the technology, and better improve the technical data according to the feedback.
该发明通过用户常居城市与所述菜系标签的匹配，从而让系统主动向用户推荐符合用户饮食习惯的餐饮广告，从而做到广告的精确投放，同时，通过使用技术后的及时反馈，也方便厂家及时有效的采集相关技术的使用情况。
The invention matches the taste label of the user in the resident city, so that the system actively proposes the catering advertisement that meets the user's eating habits to the user, thereby achieving accurate advertisement delivery, and at the same time, timely feedback through using the technology is also convenient. Manufacturers timely and effectively collect the use of related technologies.
图 2 是本发明实施例提供的一种广告系统的结构示意图，该用户推荐系统包括 ： FIG. 2 is a schematic structural diagram of an advertisement system according to an embodiment of the present invention, where the user recommendation system includes:
记录单元 21 ，读取单元 22 ，推导单元 23 ，推送单元 24 ，其中： The recording unit 21, the reading unit 22, the deriving unit 23, and the pushing unit 24, wherein:
记录单元 21 ，用于记录各广告相应的菜系标签； a recording unit 21, configured to record a corresponding product label of each advertisement;
读取单元 22 ，用于读取用户身份证； The reading unit 22 is configured to read a user ID card;
推导单元 23 ，其输入端分别与所述记录单元 21 的输出端以及所述读取单元 22
的输出端连接，用于根据用户身份证的使用情况，推导用户常居城市。 a derivation unit 23 having an input end and an output end of the recording unit 21 and the reading unit 22
The output connection is used to derive the user's resident city according to the usage of the user's ID card.
所述推导单元为内行特定算法的单元，根据大数据的运算思想，将读取用户身份证对应的使用记录后，通过归类、对比的法则，从而推导出用户使用身份证最多的城市或地点，该技术为现有技术。
The derivation unit is a unit of a specific algorithm of the internal line. According to the operation idea of big data, after reading the usage record corresponding to the user ID card, the law of categorization and comparison is used to derive the city or place where the user uses the most ID card. This technology is prior art.
推送单元 24 ，其输入端与所述推导单元 23
的输出端连接，用于根据所述用户常居城市，向用户推送具有相匹配的标签的广告； Push unit 24, its input end and the derivation unit 23
An output connection for pushing an advertisement with a matching label to the user according to the resident city of the user;
所述推送单元可与酒店内电视连接，将推送的广告在电视屏幕上显示，也可以通过信息发送到手机上，该技术为现有技术。
The push unit can be connected to the TV in the hotel, and the pushed advertisement can be displayed on the TV screen or sent to the mobile phone through the information. The technology is prior art.
数据发送单元 25 ，其输入端与所述推送单元 24
的输出端连接，用于向厂家预设的数据采集端发送技术使用数据。 Data transmitting unit 25, its input end and the pushing unit 24
The output connection is used to send technical usage data to the data acquisition terminal preset by the manufacturer.
其工作原理是：记录单元 21 记录各广告相应的菜系标签；读取单元 22 读取用户身份证；推导单元 23
在根据读取单元 22 读取的用户身份证的使用情况，推导用户常居城市；推送单元 24 ，根据推导单元 23
推导出的用户常居城市，向用户推送具有相匹配的标签的广告，同时，数据发送单元 25 向厂家预设的数据采集端发送技术使用数据。 The working principle is: the recording unit 21 records the corresponding product label of each advertisement; the reading unit 22 reads the user ID card; and the derivation unit 23
The user is resident in the city according to the usage of the user ID card read by the reading unit 22; the pushing unit 24 is according to the derivation unit 23
The derived user lives in the city and pushes the advertisement with the matching label to the user. At the same time, the data sending unit 25 sends the technical usage data to the data collection terminal preset by the manufacturer.
该发明通过用户常居城市与所述菜系标签的匹配，从而让系统主动向用户推荐符合用户饮食习惯的餐饮广告，从而做到广告的精确投放，同时，通过使用技术后的及时反馈，也方便厂家及时有效的采集相关技术的使用情况。
The invention matches the taste label of the user in the resident city, so that the system actively proposes the catering advertisement that meets the user's eating habits to the user, thereby achieving accurate advertisement delivery, and at the same time, timely feedback through using the technology is also convenient. Manufacturers timely and effectively collect the use of related technologies.
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。
The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.
Claims (2)
- 一种身份证匹配广告推送信息时的数据统计方法 ，其特征在于，所述方法包括如下步骤： A data statistics method for an ID card matching advertisement push information, characterized in that the method comprises the following steps:记录各广告相应的菜系标签；Record the corresponding product label for each advertisement;读取用户身份证；Read the user ID card;根据用户身份证的使用情况，推导用户常居城市；Deriving users to live in cities according to the use of user ID cards;根据所述用户常居城市，向用户推送具有相匹配的标签的广告，并向厂家预设的数据采集端发送技术使用数据。According to the resident city of the user, the advertisement with the matching label is pushed to the user, and the technical use data is sent to the data collection end preset by the manufacturer.
- 一种 广告系统 ，其特征在于，所述 广告系统 包括：An advertising system characterized in that the advertising system comprises:记录单元，读取单元，推导单元，推送单元，数据发送单元，其中 :a recording unit, a reading unit, a deriving unit, a pushing unit, and a data transmitting unit, wherein:记录单元，用于记录各广告相应的菜系标签；a recording unit for recording a corresponding product label of each advertisement;读取单元，用于读取用户身份证；a reading unit for reading a user ID card;推导单元，其输入端分别与所述记录单元的输出端以及所述读取单元的输出端连接，用于根据用户身份证的使用情况，推导用户常居城市；a derivation unit, wherein an input end thereof is respectively connected to an output end of the recording unit and an output end of the reading unit, and is used for deriving a user resident city according to the use situation of the user ID card;推送单元，其输入端与所述推导单元的输出端连接，用于根据所述用户常居城市，向用户推送具有相匹配的标签的广告；a pushing unit, the input end of which is connected to the output end of the deriving unit, and is configured to push an advertisement with a matching label to the user according to the resident city of the user;数据发送单元，其输入端与所述推送单元的输出端连接，用于向厂家预设的数据采集端发送技术使用数据。The data sending unit is connected to the output end of the push unit for transmitting the technical use data to the data collection end preset by the manufacturer.
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