CN103997507A - Information push method and apparatus - Google Patents
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- CN103997507A CN103997507A CN201310054217.6A CN201310054217A CN103997507A CN 103997507 A CN103997507 A CN 103997507A CN 201310054217 A CN201310054217 A CN 201310054217A CN 103997507 A CN103997507 A CN 103997507A
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Abstract
The invention, which is suitable for information processing field, provides an information push method and apparatus. The method comprises: a request user terminal browser records web browsing information of a request user and reports the web browsing information of the request user and a user identifier of the request user to a browsing server; the browsing server generates an interest tag of the request user according to the web browsing information of the request user; and the browsing server pushes information related to the interest tag of the request user to the request user terminal browser based on the user identifier of the request user. According to the invention, information that the user wants to pay attention to is extracted from massive information according to web browsing information of different users and is pushed to the user, thereby substantially saving time of obtaining concerned information from the massive information for the user and improving precision and pertinence of pushed information.
Description
Technical field
The invention belongs to field of information processing, relate in particular to a kind of method for pushing and device of information.
Background technology
Along with the fast development of the network communications technology and universal, the amount of information that the Internet provides is explosive growth, the magnanimity information that user will provide from the Internet, search the information of oneself paying close attention to, need to spend plenty of time and energy, and the information finding is not comprehensive yet.Prior art provides the lookup method of some information, as the mode of searching according to keyword, this mode also needs user to input keyword, and initiatively carry out information searching, or need to waste a large amount of time and efforts, and according to the mode of searching of keyword owing to only carrying out keyword coupling, thereby still there is the problem that specific aim is poor, accuracy is low.
As in instant communicating system, if it is good friend that user need to add certain user, general instant messaging account or mailbox of usining this user searched user as keyword, but this mode needs user to know in advance other users' instant messaging account or mailbox, and limitation is large.Another kind of mode is the mode that adopts fuzzy search, and as according to user's attribute information, as city, user place, age, sex etc., the information precision that this information searching mode finds is low.
Summary of the invention
The embodiment of the present invention provides a kind of method for pushing of information, is intended to solve the information searching much time power of prior art existence and the problem that information precision is low, specific aim is poor finding.
The embodiment of the present invention is achieved in that a kind of method for pushing of information, and described method comprises:
Request user side browser record request user's net page browse information, and described request user's net page browse information and described request user's user ID is reported to browser server;
Browser server generates described request user's interest label according to described request user's net page browse information;
Browser server pushes the information relevant to described request user's interest label according to described request user's user ID to described request user side browser, wherein the information relevant to described request user's interest label comprise the net page browse information recommending user ID list, recommend user, with the banner list of described request user's interest tag match at least one, described recommendation user is for having the user of same interest label with described request user;
Wherein said request user and described recommendation user are first user, and described first user is the user in browser.
Another object of the embodiment of the present invention is to provide a kind of pusher of information, and described device comprises:
Be arranged at the unit that reports of browser, for record request user's net page browse information, and request user's net page browse information reported to browser server;
Be arranged at the interest label generation unit of browser server, for described request user's net page browse information, generate described request user's interest label;
Be arranged at the information pushing unit of browser server, for pushing the information relevant to described request user's interest label according to described request user's user ID to described request user side browser, wherein the information relevant to described request user's interest label comprise the net page browse information recommending user ID list, recommend user, with the banner list of described request user's interest tag match at least one, described recommendation user is for having the user of same interest label with described request user;
Wherein said request user and described recommendation user are first user, and described first user is the user in browser.
In embodiments of the present invention, by browser record request user's net page browse information, and request user's net page browse information is reported to browser server, browser server generates request user's interest label according to request user's net page browse information, browser server pushes the information relevant to request user's interest label to request user, thereby request user is provided the magnanimity information that can ask user's net page browse information to provide from network according to difference wants the information pushing of paying close attention to request user, saved greatly the time that request user obtains the information of its concern from magnanimity information, precision and the specific aim of the information pushing have been improved simultaneously.
Accompanying drawing explanation
Fig. 1 is the realization flow figure of the method for pushing of the information that provides of the embodiment of the present invention;
Fig. 2 is the realization flow figure of the method for pushing of the information that provides of another embodiment of the present invention;
Fig. 3 is the realization flow figure of the method for pushing of the information that provides of another embodiment of the present invention;
Fig. 4 is the realization flow figure of the method for pushing of the information that provides of another embodiment of the present invention;
Fig. 5 is the realization flow figure of the method for pushing of the information that provides of another embodiment of the present invention;
Fig. 6 is the structured flowchart of the information push-delivery apparatus that provides of the embodiment of the present invention;
Fig. 7 is the structured flowchart of the information push-delivery apparatus that provides of another embodiment of the present invention;
Fig. 8 is the structured flowchart of the information push-delivery apparatus that provides of yet another embodiment of the invention.
Embodiment
In order to make object of the present invention, technical scheme and advantage clearer, below in conjunction with drawings and Examples, the present invention is further elaborated.Should be appreciated that specific embodiment described herein, only in order to explain the present invention, is not intended to limit the present invention.
In embodiments of the present invention, according to request user's net page browse information, generate request user's interest label, and push the information relevant to request user's interest label to request user, thereby can ask user's interest information from the information of magnanimity, to select request user to want the information pushing of paying close attention to request user according to difference, saved greatly request user obtains the time of the information of its concern from the information of magnanimity, the precision that has simultaneously improved the information pushing, has improved Information Communication efficiency.
For the ease of understanding, the technical term first embodiment of the present invention being related to explains as follows:
Browser refers to the system that comprises browser and browser server.
Browser client refers to the user who uses browser, and browser generally adopts browser client account system to using the user of browser to manage.
Third party's application system refers to other application systems except browser, as third party's application system includes but not limited to instant communicating system, microblogging system etc.Third party's application system comprises third party's application server and third party's applications client.As instant communicating system comprises instant communication server and instant communication client.
Third party's application system user (asu) refers to the user who uses third party's application system, and each third party's application system generally adopts each self-corresponding user account system to using the user of this third party's application system to manage.
For technical solutions according to the invention are described, below by specific embodiment, describe.
Fig. 1 shows the realization flow of the method for pushing of the information that the embodiment of the present invention provides, and details are as follows:
S101, request user side browser record request user's net page browse information, and request user's net page browse information and request user's user ID is reported to browser server.
Wherein asking user is browser client, request user refer in browser server registration need to be to the user of this user's pushed information.Request user logins after browser server by browser, can request user's network browsing information and request user's user ID be reported to browser server by browser.Wherein net page browse information includes but not limited to banner, browsing time etc.This banner can be URL(uniform resource locator) (Uniform/Universal Resource Locator, URL) of webpage etc.User ID is for the user of unique identification browser, the account that this user ID can be registered in browser server by browser for user etc.
In the present embodiment, when request user passes through browser browsing page, browser record request user's net page browse information, and will ask user's net page browse information and request user's user ID to be sent to browser server.Concrete, browser is reported to browser server according to default report cycle by the request user's of its record net page browse information and request user's user ID, or browser, when request user browsing page, reports to browser server by the net page browse information of request user browsing and request user's user ID.For the ease of understanding, illustrate as follows:
Suppose that default report cycle is one day, browser record request user is at intraday net page browse information, and the name a person for a particular job net page browse information of request user this day and request user's user ID of certain time in this day reports to browser server;
Or, when request user opens certain webpage by browser, browser is with regard to the net page browse information of the current browsing of record request user, and will the net page browse information of the current browsing of request user and request user's user ID upload to browser server.
The browser that table 1 shows the present embodiment to be provided uploads to request user's the net page browse information of browser server and the example of request user's user ID, but with the example described in table 1, be not limited, can also be other various ways, as forms such as files, at this, illustrate no longer one by one, wherein ask user to comprise user 1 and user 2.
Table 1
| User ID | Banner | Browsing time |
| User 1 | URL1 | T1 |
| User 1 | URL2 | T2 |
| User 1 | URL3 | T3 |
| User 1 | URL1 | T4 |
| User 1 | URL2 | T5 |
| User 2 | URL1 | T1 |
| User 2 | URL2 | T2 |
| User 2 | URL3 | T4 |
| User 2 | URL4 | T5 |
| User 2 | URL4 | T6 |
| User 2 | URL5 | T7 |
| ... | ... | ... |
S102, browser server generates request user's interest label according to request user's net page browse information.
In the present embodiment, browser server, after receiving the request user's that browser reports net page browse information, generates request user's interest label according to request user's net page browse information.
The concrete mode that wherein browser server generates request user's interest label according to request user's net page browse information includes but not limited to following several:
First kind of way is, directly the interest label using the banner in request user's net page browse information and browsing time as request user.
The net page browse information of the request user shown in table 1 of take is example, directly using the banner in the net page browse information of the request user shown in table 1 and browsing time after request user's interest label, obtain the interest label of the request user shown in table 2.
Table 2
In the present embodiment, due to the direct interest label using the banner in request user's net page browse information and browsing time as request user, thereby by the interest label of other users in browser and request user's interest label are contrasted, can obtain browsing at one time other users of same webpage with asking user.
The second way is, according to the banner in request user's net page browse information, obtains the directory web site that this banner is corresponding, the interest label using directory web site corresponding to banner and browsing time as request user.
Wherein according to the banner in net page browse information, obtain any one mode that the mode of directory web site can adopt prior art to provide, also can adopt following mode provided by the invention:
From banner (as the URL of webpage), extract the directory web site of default progression, to obtain the directory web site corresponding with this banner.Because a website may comprise multi-layer directory web site, as comprised first class catalogue, second-level directory etc., therefore, in the present embodiment, while extracting directory web site among the URL from webpage, from the URL of webpage, extract the catalogue of default progression.As when default progression is 1, from the URL of webpage, extract first class catalogue, and using the first class catalogue of extraction as the directory web site getting.When default progression is 2, from the URL of webpage, extract second-level directory, and using the second-level directory of extraction as the directory web site getting.Illustrate as follows:
The URL that supposes certain webpage is as follows:
http://tech.163.com/IT/1129/19/8HGJMVOH0001124J.html
The first class catalogue of this webpage is http://tech.163.com, and second-level directory is http://tech.163.com/IT, and three grades of catalogues are http://tech.163.com/IT/1129, and level Four catalogue is http://tech.163.com/IT/1129/19.
When default progression is 1, from the URL of this webpage, extract the first class catalogue http://tech.163.com of this webpage, and the directory web site that this first class catalogue extracting is got as the URL according to this webpage.
When default progression is 2, from the URL of this webpage, extract the second-level directory http://tech.163.com/IT of this webpage, and using this second-level directory of extracting as the directory web site getting according to this webpage.
According to above-mentioned illustrating, can obtain, the directory web site that different banners gets may be identical.The net page browse information of the user shown in table 1 of take is example, suppose in table 1, the directory web site getting according to URL1 and the directory web site getting according to URL3 are directory web site 1, the directory web site getting according to URL4 and the directory web site getting according to URL5 are directory web site 4, according to the banner in the net page browse information of the user shown in table 1, obtain directory web site, and using this directory web site and browsing time after request user's interest label, can obtain the interest label of the request user shown in table 3.
Table 3
In the present embodiment, due to the interest label using directory web site corresponding to banner and browsing time as request user, thereby by the interest label of other users in browser and request user's interest label are contrasted, can obtain browsing at one time other users of the webpage under same directory web site with asking user.
The third mode is specific as follows:
A1, according to request user's net page browse information, obtain and in Preset Time section, ask the number of visits of user to same webpage;
A2, request user is greater than or equal to the banner of default webpage frequency threshold value as request user's interest label to the number of visits of same webpage.
For convenience of explanation, illustrate as follows:
The net page browse information of supposing request user is as shown in table 1, and default webpage frequency threshold value is 2, for user 1, the number of visits that obtains 1 pair of same webpage of user in Preset Time section according to user 1 net page browse information is as follows: the number of visits that the number of visits of URL1 and URL2 is 2, URL3 is 1; For user 2, the number of visits that obtains 2 pairs of same webpages of user in Preset Time section according to user 2 net page browse information is as follows: the number of visits that the number of visits of URL1, URL3 and URL4 is 1, URL2 is 2.Number of visits is greater than or equal to 2 banner after this user's interest label, can obtains the interest label of the request user shown in table 4.
Table 4
In the present embodiment, by statistics, ask user's number of visits to each webpage in Preset Time section, and request user is greater than to the banner of default webpage frequency threshold value as request user's interest label to the number of visits of webpage in Preset Time section, thereby by the interest label of other users in browser client and request user's interest label are contrasted, can obtain reaching with the number of times of asking user to browse same webpage other users of webpage frequency threshold value in Preset Time section.
The 4th kind of mode is as follows:
B1, according to request user net page browse information in banner obtain the directory web site that this banner is corresponding, its detailed process as mentioned above, does not repeat them here.
B2, obtain the number of visits of request user to same directory web site in Preset Time section;
B3, request user is greater than or equal to the directory web site of default domain name frequency threshold value as request user's interest label to the number of visits of same directory web site.
For the ease of understanding, illustrate as follows:
The net page browse information of supposing request user is as shown in table 1, and default domain name frequency threshold value is 2, according to the banner in request user's net page browse information, obtain after the directory web site that this banner is corresponding, can obtain the result shown in table 3, for user 1, the number of visits of directory web site 1 is 3, and the number of visits of directory web site 2 is 2; For user 2, the number of visits of directory web site 1 is 2, and the number of visits of directory web site 2 is 2, and the number of visits of directory web site 4 is 1, when number of visits is greater than or equal to 2 directory web site as request user's interest label, can obtain the interest label of the request user shown in table 5.
Table 5
In the present embodiment, by statistics, ask user's number of visits to same directory web site in Preset Time section, and request user is greater than to the directory web site of default domain name frequency threshold value as request user's interest label to the number of visits of same directory web site in Preset Time section, thereby by the interest label of other users in browser client and request user's interest label are contrasted, can obtain reaching with the total degree of asking user to browse the webpage under same directory web site other user users of threshold number threshold value in Preset Time section.
The 5th kind of mode is as follows:
C1, according to request user net page browse information in banner obtain the directory web site that this banner is corresponding, its detailed process as mentioned above, does not repeat them here.
C2, according to the interest keyword of each default categorize interests by the directory web site that in Preset Time section, described request user the browsed processing of classify, the categorize interests of generation directory web site.
Wherein the interest keyword of categorize interests refers to the word that represents categorize interests, as these words such as Tech, tech, technology all represent " science and technology " categorize interests, can Tech, tech, these words such as technology are set to the interest keyword of " science and technology " this categorize interests, for each user, according to the interest keyword of each default categorize interests by the directory web site that in Preset Time section, user the browsed processing of classify, the categorize interests of generation directory web site.Illustrate as follows:
The net page browse information of supposing request user is as shown in table 1, according to the banner in request user's net page browse information, obtain after corresponding directory web site, can obtain the result shown in table 3, suppose that wherein directory web site 1 is http://Tech.163.com, directory web site 2 is http://Mil.163.com, directory web site 4 is http://Tech.sina.com, the interest keyword of default categorize interests " science and technology " is Tech, tech, technology, the interest keyword of default categorize interests " military affairs " is Mil, mil, military etc., for user 1, according to the interest keyword of each default categorize interests by the directory web site that in Preset Time section, user the browsed processing of classifying, the categorize interests that generates directory web site comprises " science and technology ", for user 2, according to the interest keyword of each default categorize interests by the directory web site that in Preset Time section, user the browsed processing of classifying, the categorize interests that generates directory web site comprises " science and technology " and " military affairs ", specifically as shown in table 6.
Table 6
C3, total number of visits of each directory web site in each categorize interests is greater than or equal to the categorize interests of default total degree threshold value as described request user's interest label.
The categorize interests shown in table 6 of take describes as example, suppose that default total degree threshold value is 2, for user 1, in " science and technology " categorize interests, total number of visits of each directory web site is 3, in " military affairs " categorize interests, total number of visits of each directory web site is 2, be that in categorize interests, total number of visits of each directory web site is greater than or equal to 2 categorize interests and comprises " science and technology " categorize interests and " military affairs " categorize interests, therefore, by " science and technology " and " military affairs " all as user 1 interest label; For user 2, in " science and technology " categorize interests, total number of visits of each directory web site is 4, in " military affairs " categorize interests, total number of visits of each directory web site is 1, be in categorize interests total number of visits of each directory web site to be greater than or equal to 2 categorize interests be " science and technology " categorize interests, therefore, interest label by " science and technology " as user 2, the request user's who obtains interest label is as shown in table 7.
Table 7
In the present embodiment, by the directory web site under the webpage that request user was browsed, carry out categorize interests, and total number of visits of directory web site in categorize interests is greater than to the categorize interests of default total degree threshold value as request user's interest label, thereby can, according to request user's interest label, the browser client of the webpage under the directory web site of always browsing in same categorize interests can be divided into a class.
S103, browser server pushes the information relevant to request user's interest label according to request user's user ID to request user side browser.Wherein the information relevant to described request user's interest label comprise the net page browse information recommending user ID list, recommend user, with the banner list of described request user's interest tag match at least one, described recommendation user is for having the user of same interest label with described request user in browser client.
Wherein browser server specifically comprises to the request user side browser propelling movement information relevant to request user's interest label according to request user's user ID:
D1, browser server obtain with asking user has the recommendation user ID list of same interest label, and its detailed process is as follows:
Browser server compares request user's interest label and the interest label of other users in browser client, to determine the recommendation user ID with request user with same interest label, recommend user ID to gather for recommending user ID list these.Illustrate as follows:
When request user is user 1, browser server compares the interest label of other users in user 1 interest label and browser client, to determine the recommendation user ID with user 1 with same interest label, recommend user ID to gather for recommending user ID identification list these.
D2, browser server obtain the net page browse information of recommending respectively to recommend in user ID list the corresponding recommendation of user ID user.
D3, browser server obtain and the banner list of asking user's interest tag match.Illustrate as follows:
When request user is user 1, browser server mates user 1 interest label with info web, to determine and the banner of the info web of user 1 interest tag match, the banner of these couplings is gathered to the banner list for the interest tag match with request user.Wherein info web includes but not limited to web page address, web page title, web page contents etc.
D4, browser server according to request user's user ID to request user side browser push the list of described recommendation user ID, recommend user net page browse information, with the banner list of described request user's interest tag match at least one.
In the present embodiment, if adopt first kind of way, obtain request user's interest label, browser server is when to request user (as user 1) recommendation information, browser server will be browsed other user ID lists of same webpage at one time with this user 1, browse at one time other users' of same webpage net page browse information with this user 1, and this user 1 is recommended in other banner lists that the webpage of browsing with this user 1 mates, while making user's 1 browsing webpage, can know other user ID of simultaneously browsing this webpage, browse other users' of this webpage net page browse information simultaneously, and the information of other webpages that mate with the webpage of user's 1 browsing.
If adopt the second way, obtain request user's interest label, browser server is when to request user (as user 1) recommendation information, browser server by browsing at one time other user ID lists of the webpage under same directory web site with this user 1, browse at one time other users' the net page browse information of the webpage under same directory web site with this user 1 and the info web under directory web site that the directory web site under the webpage browsed with this user 1 mates is pushed to user 1.
If adopt the third mode, obtain request user's interest label, browser server is when recommending interest information to request user (as user 1), and the info web that browser server mates other users' that the number of times of browsing same webpage with user 1 in Preset Time section reaches other user ID lists of webpage frequency threshold value, the number of times of browsing same webpage with user 1 in Preset Time section reaches webpage frequency threshold value net page browse information and the webpage browsed with this user 1 is pushed to user 1.
If adopt the 4th kind of interest label that obtains request user, browser server is when recommending interest information to request user (as user 1), and the information pushing of the webpage under the directory web site that browser server mates other users' that the number of times of browsing same directory web site with user 1 in Preset Time section reaches other user ID lists of domain name frequency threshold value, the number of times of browsing same directory web site with user 1 in Preset Time section reaches domain name frequency threshold value net page browse information and the directory web site browsed with this user 1 is to user 1.
If adopt the 5th kind of interest label that obtains request user, browser server is when recommending interest information to request user (as user 1), categorize interests corresponding to directory web site under the webpage that browser server can be browsed according to user 1, recommends user 1 by other user ID lists of always browsing the webpage under the directory web site in same categorize interests in Preset Time section.
In the present embodiment, the request user's that browser server is uploaded according to browser net page browse information generates request user's interest label, and push the information relevant to request user's interest label to request user side browser, thereby request user is provided the magnanimity information that can ask user's net page browse information to provide from network according to difference wants the interest information of paying close attention to be pushed to request user, saved greatly the time that request user obtains the information of its concern from magnanimity information, improved Information Communication efficiency and propagated specific aim.
In another embodiment of the present invention, the method also comprises the steps:
Request user side browser is before uploading to browser server by request user's net page browse information, and prompting request user sends and uploads confirmation instruction;
Browser is receiving after uploading of being sent by request user confirm instruction, then net page browse information that will request user uploads to browser server.
Fig. 2 shows the realization flow of the method for pushing of the information that another embodiment of the present invention provides, and wherein S201 to S203 is identical with the S101 to S103 in Fig. 1 respectively, and difference is, it also comprises the steps:
S204, request user side browser is recommended to determine and need to set up with request user good friend's user ID of good friend's relation in user ID list, and sending good friend's relation foundation request to browser server, the request of setting up of described good friend's relation comprises described good friend's user ID.
In the present embodiment, request user side browser is pushed to after request user's information receiving browser server, when the information pushing comprises the list of recommendation user ID, request user side browser is definite from recommend user ID list need to set up with request user good friend's user ID (as can be selected to want to be added to good friend's user ID from recommend user ID list) of good friend's relation, and to browser server, sends the good friend's relation foundation request that comprises good friend's user ID.
S205, browser server sets up request user and described good friend's relation is set up the good friend's relation between the corresponding user of good friend's user ID who asks to comprise.
In embodiments of the present invention, before good friend's relation between the corresponding user of good friend's user ID that browser server comprises in request user and the described good friend's relation request of setting up of setting up, the request of setting up of good friend's relation is sent to the corresponding user of this good friend's user ID, what receive that the corresponding user of this good friend's user ID sends, allow to set up after the confirmation instruction of good friend's relation, browser server is set up request user and is set up the good friend's relation between the corresponding user of good friend's user ID who asks to comprise with described good friend's relation.
In another embodiment of the present invention, browser server is set up after the good friend's relation between the corresponding user of good friend's user ID who asks to comprise foundation request user and described good friend's relation, and result is sent to request user side browser and has set up good friend's user side browser of good friend's relation with asking user.
Fig. 3 shows the realization flow of the method for pushing of the information that another embodiment of the present invention provides, the method is by arranging the mapping relations between browser client and third party's application system user (asu), browser client and third party's application system user (asu) can be intercomed mutually, the present embodiment be applicable to that browser is not supported and third party's application system in third party's application server between the scene of communications protocol, details are as follows:
S301, arranges the mapping relations between browser client and third party's application system user (asu).
Concrete, browser and third party's application system can be set and share same set of account system, also can between browser client account system and instant communication user account system, do mapping processing the mapping relations between browser client and third party's application system user (asu) are set.
S302, request user side browser, receiving request user when having set up with request user the instant communication information that the good friend user of good friend's relation sends, is sent to browser server by described instant communication information;
S303, browser server is sent to third party's application server by described instant communication information;
S304, third party's application server, according to the mapping relations between browser client and third party's application system user (asu), is sent to described instant communication information third party's applications client at the third party application system user (asu) place corresponding with described good friend user.
Fig. 4 shows the realization flow of the method for pushing of the information that another embodiment of the present invention provides, the method is by arranging the mapping relations between browser client and third party's application system user (asu), browser client and third party's application system user (asu) can be intercomed mutually, the present embodiment is applicable to the scene of the communications protocol between the third party's application server in browser support and third party's application system, and details are as follows:
S401, arranges the mapping relations between browser client and third party's application system user (asu);
S402, request user side browser, receiving described request user when having set up with described request user the instant communication information that the good friend user of good friend's relation sends, is sent to third party's application server by described instant communication information;
S403, third party's application server, according to the mapping relations between browser client and third party's application system user (asu), is sent to described instant communication information third party's applications client at the third party application system user (asu) place corresponding with described good friend user.
In the present embodiment, by browser client and third party's application system user (asu) are set up to mapping relations, thereby make browser client to carry out communication with third party's application system user (asu).
Fig. 5 shows the realization flow of the method for pushing of the information that another embodiment of the present invention provides, the method is by arranging the mapping relations between browser client and third party's application system user (asu), make the browser server can be by the relevant information pushing of interest label to request user to the third party application system user (asu) corresponding with request user, details are as follows:
S501, arranges the mapping relations between browser client and third party's application system user (asu).
S502, request user side browser record request user's net page browse information, and described request user's net page browse information and described request user's user ID is reported to browser server;
S503, browser server generates request user's interest label according to request user's net page browse information.
S504, browser server obtains the information relevant to the interest label of asking user, and the relevant information of the interest label to request user is sent to third party's application server.
S505, third party's application server is according to the mapping relations between browser client and third party's application system user (asu), by the relevant information pushing of interest label described and request user to the third party's applications client with third party's application system user (asu) place corresponding to request user.
In the present embodiment, by giving the third party application system user (asu) corresponding with request user by the relevant information pushing of the interest label to request user, thereby for third party's application system user (asu) provides a kind of new mode of searching good friend, expanded the range of scatter of information simultaneously.
Fig. 6 shows the structure of the pusher of the information that the embodiment of the present invention provides, and only shows for convenience of explanation the part relevant to the embodiment of the present invention.
This device can be for browser, can be to run on the unit that software unit, hardware cell or software and hardware in browser combine, also can be used as independently suspension member and be integrated in browser or run in the application system of browser.This device comprises:
What be arranged at browser reports unit 1, and for record request user's net page browse information, and net page browse information that will request user reports to browser server.
Wherein asking user is browser client, request user refer in browser server registration need to be to the user of this user's pushed information.Net page browse information includes but not limited to banner, browsing time etc.This banner can be URL(uniform resource locator) (Uniform/Universal Resource Locator, URL) of webpage etc.User ID is for the user of unique identification browser, the account that this user ID can be registered in browser server by browser for user etc.
In the present embodiment, browser is reported to browser server according to default report cycle by the request user's of its record net page browse information and request user's user ID, or browser, when request user browsing page, reports to browser server by the net page browse information of request user browsing and request user's user ID.
Be arranged at the interest label generation unit 2 of browser server, for generate request user's interest label according to request user's net page browse information.
In the present embodiment, interest label generation unit 2 is specifically for the direct interest label using the banner in described request user's net page browse information and browsing time as described request user.
In another embodiment of the present invention, this interest label generation unit 2 specifically obtains according to the banner in described request user's net page browse information the directory web site that described banner is corresponding, the interest label using directory web site corresponding to banner and browsing time as described request user.
Wherein according to the banner in net page browse information, obtain any one mode that the mode of directory web site can adopt prior art to provide, also can adopt following mode provided by the invention:
From banner (as the URL of webpage), extract the directory web site of default progression, using the directory web site extracting as the directory web site getting.Because a website may comprise multi-layer directory web site, as comprised first class catalogue, second-level directory etc., therefore, in the present embodiment, while extracting directory web site among the URL from webpage, from the URL of webpage, extract the catalogue of default progression, and using the catalogue of extracting as the directory web site getting.As when default progression is 1, from the URL of webpage, extract first class catalogue, and using the first class catalogue of extraction as the directory web site getting.When default progression is 2, from the URL of webpage, extract second-level directory, and using the second-level directory of extraction as the directory web site getting.
In another embodiment of the present invention, refer to Fig. 6, this interest label generation unit 2 specifically comprises:
Web page browsing number of times obtains mould 21, for obtain the number of visits of described request user to same webpage in Preset Time section according to described request user's net page browse information;
The first interest label determination module 22, for being greater than or equal to the banner of default webpage frequency threshold value as described request user's interest label using described request user to the number of visits of same webpage.
In another embodiment of the present invention, refer to Fig. 7, this interest label generation unit 2 specifically comprises:
Directory web site acquisition module 23, for obtaining according to the banner of described request user's net page browse information the directory web site that described banner is corresponding;
Domain name number of visits acquisition module 24, for obtaining the number of visits of described request user to same directory web site in Preset Time section;
The second interest label determination module 25, for being greater than or equal to the directory web site of default domain name frequency threshold value as described request user's interest label using described request user to the number of visits of same directory web site.
In another embodiment of the present invention, refer to Fig. 8, this interest label generation unit 2 specifically comprises:
Directory web site acquisition module 23, for obtaining according to the banner of user's net page browse information the directory web site that described banner is corresponding;
Categorize interests generation module 26, for the interest keyword of each categorize interests according to default by the directory web site that in Preset Time section, described request user the browsed processing of classify, the categorize interests of generation directory web site;
The 3rd interest label determination module 27, for being greater than or equal to total number of visits of each each directory web site of categorize interests the categorize interests of default total degree threshold value as described request user's interest label.
Be arranged at the information pushing unit 3 of browser server, for pushing the information relevant to described request user's interest label according to described request user's user ID to described request user side browser, wherein the information relevant to described request user's interest label comprise the net page browse information recommending user ID list, recommend user, with the banner list of described request user's interest tag match at least one, described recommendation user is for having the user of same interest label with described request user.
This information pushing unit 3 comprises:
Recommend user's acquisition module (scheming not shown) for obtaining the recommendation user ID list with described request user with same interest label;
Net page browse information acquisition module (scheming not shown) is respectively recommended the corresponding recommendation of user ID user's net page browse information for obtaining the list of described recommendation user ID;
Banner acquisition module (scheming not shown) is for obtaining the banner list with described request user's interest tag match;
Pushing module (scheming not shown) for according to described request user's user ID to described request user side browser push the list of described recommendation user ID, recommend user net page browse information, with at least one of the banner list of described request user's interest tag match.
In another embodiment of the present invention, on the basis of the information push-delivery apparatus shown in Fig. 6 to Fig. 8, this device also comprises:
What be arranged at browser uploads confirmation unit (scheming not shown), for before request user's net page browse information is uploaded to browser server, prompting request user sends and uploads confirmation instruction, when receiving after uploading of being sent by request user confirm instruction, then net page browse information that will request user uploads to browser server.
In another embodiment of the present invention, on the basis of the information push-delivery apparatus shown in Fig. 6 to Fig. 8, this device also comprises that the good friend who is arranged at browser sets up request unit (scheming not shown), for determining and need to set up with described request user good friend's user ID of good friend's relation from the list of described recommendation user ID, and sending good friend's relation foundation request to browser server, the request of setting up of described good friend's relation comprises described good friend's user ID.
The good friend who is arranged at browser server sets up unit (scheming not shown), for setting up described request user and described good friend's relation, sets up the good friend's relation between the corresponding user of good friend's user ID who asks to comprise.
In another embodiment of the present invention, described device also comprises:
Map unit (scheming not shown) is for arranging the mapping relations between browser client and third party's application system user (asu);
The the first instant messaging request unit (scheming not shown) that is arranged at browser, for receiving described request user when having set up with described request user the instant communication information that the good friend user of good friend's relation sends, is sent to browser server by described instant communication information;
Be arranged at the retransmission unit (scheming not shown) of browser server for described instant communication information is sent to third party's application server;
Be arranged at the instant messaging unit (scheming not shown) of third party's application server for according to the mapping relations between described browser client and third party's application system user (asu), described instant communication information be sent to third party's applications client at the third party application system user (asu) place corresponding with described good friend user.
In another embodiment of the present invention, described device also comprises:
Map unit (scheming not shown) is for arranging the mapping relations between browser client and third party's application system user (asu);
The the second instant messaging request unit (scheming not shown) that is arranged at browser, for receiving described request user when having set up with described request user the instant communication information that the good friend user of good friend's relation sends, is sent to third party's application server by described instant communication information;
Be arranged at the instant messaging unit (scheming not shown) of third party's application server for according to the mapping relations between browser client and third party's application system user (asu), described instant communication information be sent to third party's applications client at the third party application system user (asu) place corresponding with described good friend user.
It should be noted that said apparatus, included unit is just divided according to function logic, but is not limited to above-mentioned division, as long as can realize corresponding function; In addition, the concrete title of each functional unit also, just for the ease of mutual differentiation, is not limited to protection scope of the present invention.
One of ordinary skill in the art will appreciate that, the all or part of step realizing in above-described embodiment method is to come the hardware that instruction is relevant to complete by program, described program can be in being stored in a computer read/write memory medium, described storage medium, as ROM/RAM, disk, CD etc.
In the present embodiment, the request user's that browser server is uploaded according to browser net page browse information generates request user's interest label, and push the information relevant to request user's interest label to request user, thereby can from the information of magnanimity, select according to the net page browse information of different user user to want the information pushing of paying close attention to user, saved greatly user obtains the time of the information of its concern from the information of magnanimity, improved the precision of the information pushing simultaneously, improved Information Communication efficiency and propagated specific aim.By by the mapping relations that arrange between browser client and third party's application system user (asu), make browser client to carry out communication with third party's application system user (asu).Browser server is by giving the third party application system user (asu) corresponding with request user by the relevant information pushing of the interest label to request user, thereby further improved the propagation velocity of information and propagated specific aim, simultaneously for third party's application system provides a kind of new mode of searching good friend.
The foregoing is only preferred embodiment of the present invention, not in order to limit the present invention, all any modifications of doing within the spirit and principles in the present invention, be equal to and replace and improvement etc., within all should being included in protection scope of the present invention.
Claims (20)
1. a method for pushing for information, is characterized in that, described method comprises:
Request user side browser record request user's net page browse information, and described request user's net page browse information and described request user's user ID is reported to browser server;
Browser server generates described request user's interest label according to described request user's net page browse information;
Browser server pushes the information relevant to described request user's interest label according to described request user's user ID to described request user side browser, wherein the information relevant to described request user's interest label comprise the net page browse information recommending user ID list, recommend user, with the banner list of described request user's interest tag match at least one, described recommendation user is for having the user of same interest label with described request user;
Wherein said request user and described recommendation user are browser client.
2. the method for claim 1, is characterized in that, the interest label that described browser server generates described request user according to described request user's net page browse information specifically comprises:
Browser server is the interest label using the banner in described request user's net page browse information and browsing time as described request user directly.
3. the method for claim 1, is characterized in that, the interest label that described browser server generates described request user according to described request user's net page browse information specifically comprises:
Browser server obtains according to the banner in described request user's net page browse information the directory web site that described banner is corresponding, the interest label using directory web site corresponding to banner and browsing time as described request user.
4. the method for claim 1, is characterized in that, the interest label that described browser server generates described request user according to described request user's net page browse information specifically comprises:
Browser server obtains the number of visits of described request user to same webpage in Preset Time section according to described request user's net page browse information;
Browser server is greater than or equal to the banner of default webpage frequency threshold value as described request user's interest label using described request user to the number of visits of same webpage.
5. the method for claim 1, is characterized in that, the interest label that described browser server generates described request user according to described request user's net page browse information specifically comprises:
Browser server obtains according to the banner in described request user's net page browse information the directory web site that described banner is corresponding;
Browser server obtains the number of visits of described request user to same directory web site in Preset Time section;
Browser server is greater than or equal to the directory web site of default domain name frequency threshold value as described request user's interest label using described request user to the number of visits of same directory web site.
6. the method for claim 1, is characterized in that, the interest label that described browser server generates described request user according to described request user's net page browse information specifically comprises:
Browser server obtains according to the banner in described request user's net page browse information the directory web site that described banner is corresponding;
Browser server according to the interest keyword of each default categorize interests by the directory web site that in Preset Time section, described request user the browsed processing of classify, the categorize interests of generation directory web site;
Browser server is greater than or equal to the categorize interests of default total degree threshold value as described request user's interest label using total number of visits of each directory web site in each categorize interests.
7. the method as described in claim 1 to 6 any one, is characterized in that, described browser server pushes the information relevant to described request user's interest label according to described request user's user ID to described request user and specifically comprises:
Browser server obtains the recommendation user ID list with described request user with same interest label;
Browser server obtains the net page browse information of respectively recommending the corresponding recommendation of user ID user in the list of described recommendation user ID;
Browser server obtains the banner list with described request user's interest tag match;
Browser server according to described request user's user ID to described request user side browser push the list of described recommendation user ID, recommend user net page browse information, with the banner list of described request user's interest tag match at least one.
8. the method as described in claim 1 to 6 any one, is characterized in that, after pushing the information relevant to described request user's interest label according to described request user's user ID to described request user at described browser server, described method also comprises:
Request user side browser is determined and need to be set up with described request user good friend's user ID of good friend's relation from the list of described recommendation user ID, and sending good friend's relation foundation request to browser server, the request of setting up of described good friend's relation comprises described good friend's user ID;
Browser server sets up described request user and described good friend's relation is set up the good friend's relation between the corresponding user of good friend's user ID who asks to comprise.
9. method as claimed in claim 8, is characterized in that, after described browser server is set up the good friend's relation between the corresponding user of good friend's user ID that the request of setting up of described request user and described good friend's relation comprises, described method also comprises:
Mapping relations between browser client and third party's application system user (asu) are set;
Request user side browser, receiving described request user when having set up with described request user the instant communication information that the good friend user of good friend's relation sends, is sent to browser server by described instant communication information;
Browser server is sent to third party's application server by described instant communication information;
Third party's application server, according to the mapping relations between browser client and third party's application system user (asu), is sent to described instant communication information third party's applications client at the third party application system user (asu) place corresponding with described good friend user.
10. method as claimed in claim 8, is characterized in that, after described browser server is set up the good friend's relation between the corresponding user of good friend's user ID that the request of setting up of described request user and described good friend's relation comprises, described method also comprises:
Mapping relations between browser client and third party's application system user (asu) are set;
Request user side browser, receiving described request user when having set up with described request user the instant communication information that the good friend user of good friend's relation sends, is sent to third party's application server by described instant communication information;
Third party's application server, according to the mapping relations between browser client and third party's application system user (asu), is sent to described instant communication information third party's applications client at the third party application system user (asu) place corresponding with described good friend user.
The pusher of 11. 1 kinds of information, is characterized in that, described device comprises:
Be arranged at the unit that reports of browser, for record request user's net page browse information, and request user's net page browse information reported to browser server;
Be arranged at the interest label generation unit of browser server, for generate described request user's interest label according to described request user's net page browse information;
Be arranged at the information pushing unit of browser server, for pushing the information relevant to described request user's interest label according to described request user's user ID to described request user side browser, wherein the information relevant to described request user's interest label comprise the net page browse information recommending user ID list, recommend user, with the banner list of described request user's interest tag match at least one, described recommendation user is for having the user of same interest label with described request user;
Wherein said request user and described recommendation user are first user, and described first user is the user in browser.
12. devices as claimed in claim 11, is characterized in that, described interest label generation unit is specifically for the direct interest label using the banner in described request user's net page browse information and browsing time as described request user.
13. devices as claimed in claim 11, it is characterized in that, described interest label generation unit is specifically for obtaining according to the banner in described request user's net page browse information the directory web site that described banner is corresponding, the interest label using directory web site corresponding to banner and browsing time as described request user.
14. devices as claimed in claim 11, is characterized in that, described interest label generation unit specifically comprises:
Web page browsing number of times acquisition module, for obtaining the number of visits of described request user to same webpage in Preset Time section according to described request user's net page browse information;
The first interest label determination module, for being greater than or equal to the banner of default webpage frequency threshold value as described request user's interest label using described request user to the number of visits of same webpage.
15. devices as claimed in claim 11, is characterized in that, described interest label generation unit specifically comprises:
Directory web site acquisition module, for obtaining according to the banner of described request user's net page browse information the directory web site that described banner is corresponding;
Domain name number of visits acquisition module, for obtaining the number of visits of described request user to same directory web site in Preset Time section;
The second interest label determination module, for being greater than or equal to the directory web site of default domain name frequency threshold value as described request user's interest label using described request user to the number of visits of same directory web site.
16. devices as claimed in claim 11, is characterized in that, described interest label generation unit specifically comprises:
Directory web site acquisition module, for obtaining according to the banner of described request user's net page browse information the directory web site that described banner is corresponding;
Categorize interests generation module, for the interest keyword of each categorize interests according to default by the directory web site that in Preset Time section, described request user the browsed processing of classify, the categorize interests of generation directory web site;
The 3rd interest label determination module, for being greater than or equal to total number of visits of each each directory web site of categorize interests the categorize interests of default total degree threshold value as described request user's interest label.
17. devices as described in claim 11 to 16 any one, is characterized in that, described information pushing unit comprises:
Recommend user's acquisition module, for obtaining the recommendation user ID list with described request user with same interest label;
Net page browse information acquisition module, respectively recommends the corresponding recommendation of user ID user's net page browse information for obtaining the list of described recommendation user ID;
Banner acquisition module, for obtaining the banner list with described request user's interest tag match;
Pushing module, for according to described request user's user ID to described request user side browser push the list of described recommendation user ID, recommend user net page browse information, with at least one of the banner list of described request user's interest tag match.
18. devices as described in claim 11 to 16 any one, is characterized in that, described device also comprises:
The good friend who is arranged at browser sets up request unit, for determining and need to set up with described request user good friend's user ID of good friend's relation from the list of described recommendation user ID, and sending good friend's relation foundation request to browser server, the request of setting up of described good friend's relation comprises described good friend's user ID;
The good friend who is arranged at browser server sets up unit, for setting up described request user and described good friend's relation, sets up the good friend's relation between the corresponding user of good friend's user ID who asks to comprise.
19. devices as claimed in claim 18, is characterized in that, described device also comprises:
Map unit, for arranging the mapping relations between browser client and third party's application system user (asu);
Be arranged at the first instant messaging request unit of browser, for receiving described request user when having set up with described request user the instant communication information that the good friend user of good friend's relation sends, described instant communication information be sent to browser server;
Be arranged at the retransmission unit of browser server, for described instant communication information is sent to third party's application server;
Be arranged at the instant messaging unit of third party's application server, for according to the mapping relations between described browser client and third party's application system user (asu), described instant communication information is sent to third party's applications client at the third party application system user (asu) place corresponding with described good friend user.
20. devices as claimed in claim 18, is characterized in that, described device also comprises:
Map unit, for arranging the mapping relations between browser client and third party's application system user (asu);
Be arranged at the second instant messaging request unit of browser, for receiving described request user when having set up with described request user the instant communication information that the good friend user of good friend's relation sends, described instant communication information is sent to third party's application server;
Be arranged at the instant messaging unit of third party's application server, for according to the mapping relations between browser client and third party's application system user (asu), described instant communication information is sent to third party's applications client at the third party application system user (asu) place corresponding with described good friend user.
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