CN103997507B - A kind of method for pushing and device of information - Google Patents
A kind of method for pushing and device of information Download PDFInfo
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- CN103997507B CN103997507B CN201310054217.6A CN201310054217A CN103997507B CN 103997507 B CN103997507 B CN 103997507B CN 201310054217 A CN201310054217 A CN 201310054217A CN 103997507 B CN103997507 B CN 103997507B
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Abstract
The present invention is suitable for field of information processing, provides a kind of method for pushing and device of information, the method includes：The net page browse information of user terminal browser record request user is asked, and the user identifier of the net page browse information of the request user and the request user is reported into browser server；Browser server generates the interest tags of the request user according to the net page browse information of the request user；Browser server pushes the relevant information of interest tags with the request user according to the user identifier of the request user to the request user terminal browser.The present invention can extract the information that user wants to pay close attention to from the information of magnanimity according to the net page browse information of different user and be pushed to user, it is greatly saved the time that user obtains the information of its concern from the information of magnanimity, while improving the precision and specific aim of the information of push.
Description
Technical field
The invention belongs to the method for pushing and device of field of information processing more particularly to a kind of information.
Background technology
With network communication technology fast development and it is universal, internet provide information content be in explosive growth, user
The information oneself paid close attention to is searched from the magnanimity information that internet provides, needs to take a significant amount of time and energy, and is searched
The information arrived is not also comprehensive.The prior art provides the lookup method of some information, the mode such as searched according to keyword,
This mode is also required to user and inputs keyword, and actively carries out information searching, it is desired nonetheless to a large amount of time and efforts is wasted,
And the lookup mode according to keyword, due to only carrying out Keywords matching, to still exist, specific aim is poor, accuracy is low
The problem of.
Such as in instant communicating system, it is good friend that user adds certain user if necessary, then generally with the instant of the user
Communication account or mailbox search user as keyword, but this mode needs user to know the instant of other users in advance
It communicates account or mailbox, limitation is big.Another way is such as believed according to the attribute of user by the way of fuzzy search
City, age, gender, the accurate information degree that this information searching mode is found are low where breath, such as user.
Invention content
The embodiment of the present invention provides a kind of method for pushing of information, it is intended to it is time-consuming to solve information searching of the existing technology
Effort and the problem that the accurate information degree found is low, specific aim is poor.
The embodiment of the present invention is achieved in that a kind of method for pushing of information, the method includes：
Ask user terminal browser record request user net page browse information, and by it is described request user web page browsing
Information and the user identifier of the request user report to browser server；
Browser server generates the interest tags of the request user according to the net page browse information of the request user；
Browser server according to it is described request user user identifier to the request user terminal browser push with it is described
The relevant information of interest tags of user is asked, wherein the relevant information of interest tags with the request user includes recommending to use
Family identification list, the net page browse information of recommended user, the matched banner list of interest tags with the request user
At least one of, the recommended user is the user for having same interest label with the request user；
The wherein described request user and the recommended user are the first user, and first user is in browser
User.
The another object of the embodiment of the present invention is to provide a kind of pusher of information, and described device includes：
It is set to the reporting unit of browser, the net page browse information for recording request user, and will ask user's
Net page browse information reports to browser server；
It is set to the interest tags generation unit of browser server, the net page browse information for the request user generates
The interest tags of the request user；
It is set to the information push unit of browser server, for being asked to described according to the user identifier of the request user
The relevant information of interest tags of the push of user terminal browser and the request user is sought, wherein the interest with the request user
The relevant information of label include recommended user's identification list, recommended user net page browse information, with it is described request user it is emerging
At least one of banner list of interesting tag match, the recommended user are to have same interest with the request user
The user of label；
The wherein described request user and the recommended user are the first user, and first user is in browser
User.
In embodiments of the present invention, the net page browse information of request user is recorded by browser, and will ask user's
Net page browse information reports to browser server, and browser server generates request user according to the net page browse information of request user
Interest tags, browser server to request user push with request user the relevant information of interest tags, so as to root
The letter that request user wants concern is extracted from the magnanimity information that network provides according to the net page browse information of different request users
Breath is pushed to request user, is greatly saved the time that request user obtains the information of its concern from magnanimity information, simultaneously
Improve the precision and specific aim of the information of push.
Description of the drawings
Fig. 1 is the implementation flow chart of the method for pushing of information provided in an embodiment of the present invention；
Fig. 2 is the implementation flow chart of the method for pushing for the information that another embodiment of the present invention provides；
Fig. 3 is the implementation flow chart of the method for pushing for the information that another embodiment of the present invention provides；
Fig. 4 is the implementation flow chart of the method for pushing for the information that another embodiment of the present invention provides；
Fig. 5 is the implementation flow chart of the method for pushing for the information that another embodiment of the present invention provides；
Fig. 6 is the structure diagram of information push-delivery apparatus provided in an embodiment of the present invention；
Fig. 7 is the structure diagram for the information push-delivery apparatus that another embodiment of the present invention provides；
Fig. 8 is the structure diagram for the information push-delivery apparatus that yet another embodiment of the invention provides.
Specific implementation mode
In order to make the purpose , technical scheme and advantage of the present invention be clearer, with reference to the accompanying drawings and embodiments, right
The present invention is further elaborated.It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, and
It is not used in the restriction present invention.
In embodiments of the present invention, the interest tags of request user are generated according to the net page browse information of request user, and
To the relevant information of interest tags of request user push and request user, so as to be believed according to the interest of different request users
It ceases the information that selection request user wants to pay close attention to from the information of magnanimity and is pushed to request user, be greatly saved request user
The time of the information of its concern is obtained from the information of magnanimity, while improving the precision of the information of push, improves information
Propagation efficiency.
In order to make it easy to understand, first to the present embodiments relate to technical term be explained it is as follows：
Browser refers to the system for including browser and browser server.
Browser client refers to the user using browser, and browser generally uses browser client account body
System is to using the user of browser to be managed.
Third-party application system refers to the other application system in addition to browser, as third-party application system includes
But be not limited to instant communicating system, microblog system etc..Third-party application system includes that third-party application server and third party answer
Use client.If instant communicating system includes instant communication server and instant communication client.
Third-party application system user refers to the user using third-party application system, and each third-party application system is generally adopted
With corresponding user account system to using the user of the third-party application system to be managed.
In order to illustrate technical solutions according to the invention, illustrated below by specific embodiment.
Fig. 1 shows the implementation process of the method for pushing of information provided in an embodiment of the present invention, and details are as follows：
S101, the net page browse information of request user terminal browser record request user, and the webpage of user will be asked clear
Look at information and ask user user identifier report to browser server.
Wherein request user is browser client, and request user refers to that the needs registered in browser server are pushed away to the user
Deliver letters the user of breath.After asking user to log in browser server by browser, you can the net of user will be asked by browser
Network browses information and the user identifier of user is asked to report to browser server.Wherein net page browse information includes but not limited to net
Page mark, browsing time etc..The banner can be the uniform resource locator of webpage（Uniform/Universal
Resource Locator, URL）Deng.User identifier is used for the user in unique mark browser, which can be with
The account etc. registered in browser server by browser for user.
In the present embodiment, when asking user to browse webpage by browser, the webpage of browser record request user
Information is browsed, and the user identifier of the net page browse information for asking user and request user is sent to browser server.Specifically
, the net page browse information for the request user that browser is recorded according to preset report cycle and the user of request user mark
Knowledge is reported to browser server or browser when asking user to browse webpage, the webpage that user is browsing will be asked clear
Look at information and ask user user identifier report to browser server.In order to make it easy to understand, being illustrated below：
Assuming that preset report cycle is one day, then browser record request user is in intraday net page browse information,
And certain time point in this day by the net page browse information for asking this day of user and request user user identifier report to it is clear
Look at server；
Alternatively, when asking user to open certain webpage by browser, browser just records request user currently just clear
The net page browse information look at, and will be in the user identifier of net page browse information and request user that user be asked currently to browse
Pass to browser server.
Table 1 shows that browser provided in this embodiment uploads to the net page browse information of the request user of browser server
With the example of the user identifier of request user, but it is not limited with the example described in table 1, can also is other diversified forms, such as text
The forms such as part, herein no longer one by one for example, wherein request user includes user 1 and user 2.
Table 1
| User identifier | Banner | Browsing time |
| User 1 | URL1 | T1 |
| User 1 | URL2 | T2 |
| User 1 | URL3 | T3 |
| User 1 | URL1 | T4 |
| User 1 | URL2 | T5 |
| User 2 | URL1 | T1 |
| User 2 | URL2 | T2 |
| User 2 | URL3 | T4 |
| User 2 | URL4 | T5 |
| User 2 | URL4 | T6 |
| User 2 | URL5 | T7 |
| ... | ... | ... |
S102, browser server generate the interest tags of request user according to the net page browse information of request user.
In the present embodiment, browser server is after the net page browse information for receiving the request user that browser reports,
The interest tags of request user are generated according to the net page browse information of request user.
Wherein browser server generates the specific of the interest tags of request user according to the net page browse information of request user
Mode includes but not limited to following several：
First way is, directly using in the net page browse information for asking user banner and the browsing time as asking
Seek the interest tags of user.
For asking the net page browse information of user shown in table 1, directly the webpage of user will be asked clear shown in table 1
It lookes at after the interest tags of the banner in information and browsing time as request user, obtains asking user's shown in table 2
Interest tags.
Table 2
In the present embodiment, due to directly by the banner and browsing time work in the net page browse information for asking user
For ask user interest tags, to by by the interest tags of the other users in browser with ask user it is emerging
Interesting label is compared, you can obtains browsing the other users of same webpage in the same time with request user.
The second way is that obtaining the banner according to the banner in the net page browse information of request user corresponds to
Directory web site, using the corresponding directory web site of banner and browsing time as the interest tags of request user.
The prior art wherein may be used according to the mode of the banner acquisition directory web site in net page browse information to carry
Any one mode supplied can also use provided by the invention such as under type：
From banner（Such as the URL of webpage）The directory web site of series is preset in middle extraction, to obtain and the banner pair
The directory web site answered.Such as may include first class catalogue, second-level directory since a website may include multi-layer directory web site
Deng, therefore, in the present embodiment, when extracting directory web site in the URL from webpage, the default series of extraction from the URL of webpage
Catalogue.Such as when default series is 1, then first class catalogue is extracted from the URL of webpage, and using the first class catalogue of extraction as obtaining
The directory web site got.When default series is 2, then second-level directory is extracted from the URL of webpage, and by the second-level directory of extraction
As the directory web site got.It is illustrated below：
Assuming that the URL of certain webpage is as follows：
http://tech.163.com/IT/1129/19/8HGJMVOH0001124J.html
Then the first class catalogue of the webpage is http://tech.163.com, second-level directory http://
Tech.163.com/IT, three-level catalogue are http://tech.163.com/IT/1129, level Four catalogue are http://
tech.163.com/IT/1129/19。
When default series is 1, then the first class catalogue http of the webpage is extracted from the URL of the webpage://
Tech.163.com, and the directory web site that the first class catalogue of extraction is got as the URL according to the webpage.
When default series is 2, the second-level directory http of the webpage is extracted from the URL of the webpage://
Tech.163.com/IT, and using the second-level directory of extraction as the directory web site got according to the webpage.
It can be obtained according to the example above explanation, the directory web site that different banners is got may be identical.With table 1
Shown in user net page browse information for, it is assumed that in table 1, obtained according to the URL1 directory web sites got and according to URL3
To directory web site be directory web site 1, according to the directory web site URL4 directory web sites got and got according to URL5
It is directory web site 4, then directory web site is obtained according to the banner in the net page browse information of user shown in table 1, and will
After the interest tags of the directory web site and browsing time as request user, you can obtain asking the interest of user shown in table 3
Label.
Table 3
In the present embodiment, due to using the corresponding directory web site of banner and browsing time as the interest of request user
Label, thus by comparing the interest tags of the interest tags of the other users in browser and request user,
It can be obtained the other users for browsing the webpage under same directory web site in the same time with request user.
The third mode is specific as follows：
A1, the browsing that user is asked in preset time period to same webpage is obtained according to the net page browse information of request user
Number；
A2, the webpage mark that user will be asked to be more than or equal to preset web frequency threshold value to the number of visits of same webpage
Know the interest tags as request user.
For convenience of description, it is illustrated below：
Assuming that the net page browse information of request user is as shown in table 1, and preset webpage frequency threshold value is 2, then is directed to and uses
It is as follows to the number of visits of same webpage to obtain user 1 in preset time period according to the net page browse information of user 1 for family 1：URL1
Number of visits with URL2 is that the number of visits of 2, URL3 is 1；For user 2, obtained according to the net page browse information of user 2
User 2 is as follows to the number of visits of same webpage in preset time period：The number of visits of URL1, URL3 and URL4 are 1, URL2
Number of visits be 2.Using number of visits more than or equal to 2 banner as the interest tags of the user after, can obtain
To the interest tags for asking user shown in table 4.
Table 4
In the present embodiment, it asks user within a preset period of time to the number of visits of each webpage by statistics, and will ask
The banner that user is within a preset period of time more than the number of visits of webpage preset web frequency threshold value is asked to be used as request
The interest tags at family, to by by the interest tags of the other users in browser client with request user interest tags into
Row comparison, you can obtain within a preset period of time with request user browse same webpage number reach webpage frequency threshold value its
He is user.
4th kind of mode is as follows：
B1, the corresponding website mesh of the banner is obtained according to the banner in the net page browse information of request user
Record, detailed process is as described above, details are not described herein.
B2, the number of visits that user is asked in preset time period to same directory web site is obtained；
B3, the net that user will be asked to be more than or equal to default domain name frequency threshold value to the number of visits of same directory web site
Interest tags of the catalogue of standing as request user.
In order to make it easy to understand, being illustrated below：
Assuming that the net page browse information of request user is as shown in table 1, and preset domain name frequency threshold value is 2, then basis is asked
After asking the banner in the net page browse information of user to obtain the corresponding directory web site of the banner, it can be obtained shown in table 3
As a result, being directed to user 1, the number of visits of directory web site 1 is 3, and the number of visits of directory web site 2 is 2；For user 2, website
The number of visits of catalogue 1 is 2, and the number of visits of directory web site 2 is 2, and the number of visits of directory web site 4 is 1, and number of visits is big
In or equal to 2 directory web site as request user interest tags when, you can obtain shown in table 5 ask user interest
Label.
Table 5
In the present embodiment, ask user within a preset period of time to the number of visits of same directory web site by statistics,
And the website that user will be asked to be more than default domain name frequency threshold value to the number of visits of same directory web site within a preset period of time
Interest tags of the catalogue as request user, to by using the interest tags of the other users in browser client and request
The interest tags at family are compared, you can obtain browsing the webpage under same directory web site with request user within a preset period of time
Total degree reach the other users user of threshold number threshold value.
Fifth procedure is as follows：
C1, the corresponding website mesh of the banner is obtained according to the banner in the net page browse information of request user
Record, detailed process is as described above, details are not described herein.
It is C2, according to the interest keyword of preset each interest classification that the request user in preset time period is browsed
Directory web site carries out classification processing, generates the interest classification of directory web site.
The interest keyword of wherein interest classification refers to representing the word of interest classification, such as Tech, tech, technology
These words represent " science and technology " interest classification, then can set these words such as Tech, tech, technology to " science and technology " this
The interest keyword of a interest classification, for each user, when the interest keyword classified according to preset each interest will be default
Between in section the browsed directory web site of user carry out classification processing, generate the interest classification of directory web site.It is illustrated below：
Assuming that the net page browse information of request user is as shown in table 1, then according in the net page browse information of request user
After banner obtains corresponding directory web site, you can obtain result shown in table 3, it is assumed that wherein directory web site 1 is http://
Tech.163.com, directory web site 2 are http://Mil.163.com, directory web site 4 are http://Tech.sina.com, in advance
If the interest keyword of interest classification " science and technology " be Tech, tech, technology, preset interest is classified the emerging of " military affairs "
Interesting keyword is Mil, mil, military etc., then is directed to user 1, will be pre- according to the interest keyword of preset each interest classification
If the browsed directory web site of user carries out classification processing in the period, the interest classification for generating directory web site includes " science and technology ",
For user 2, according to the interest keyword of preset each interest classification by the browsed directory web site of user in preset time period
Classification processing is carried out, the interest classification for generating directory web site includes " science and technology " and " military affairs ", specific as shown in table 6.
Table 6
C3, total number of visits of each directory web site in the classification of each interest is more than or equal to default total degree threshold value
Interest tags of the interest classification as the request user.
It is illustrated by taking interest classification shown in table 6 as an example, it is assumed that default total degree threshold value is 2, then is directed to user 1, " section
Total number of visits of each directory web site is 3 in the classification of skill " interest, total number of visits of each directory web site in the classification of " military affairs " interest
It is 2, i.e., interest classification of the total number of visits of each directory web site more than or equal to 2 includes " science and technology " interest point in interest classification
Class and " military affairs " interest are classified, therefore, the interest tags by " science and technology " and " military affairs " as user 1；For user 2, " section
Total number of visits of each directory web site is 4 in the classification of skill " interest, total number of visits of each directory web site in the classification of " military affairs " interest
It is 1, i.e., interest of total number of visits more than or equal to 2 of each directory web site is classified as " science and technology " interest point in interest classification
Class, therefore, by " science and technology " as user 2 interest tags to get to request user interest tags it is as shown in table 7.
Table 7
In the present embodiment, interest classification is carried out by the directory web site belonging to the webpage browsed to request user, and
Total number of visits of directory web site is more than the interest classification of default total degree threshold value as the emerging of request user during interest is classified
Interesting label, so as to according to the interest tags of request user, will can always browse the directory web site in same interest classification
Under the browser client of webpage be divided into one kind.
S103, browser server to the push of request user terminal browser and ask user according to the user identifier of request user
The relevant information of interest tags.Include wherein recommended user's mark with the relevant information of interest tags of the request user
In the matched banner list of interest tags for knowing list, the net page browse information of recommended user and the request user
At least one, the recommended user is the user for having with the request user in browser client same interest label.
Wherein browser server to the push of request user terminal browser and asks user according to the user identifier of request user
The relevant information of interest tags specifically include：
D1, browser server obtain the recommended user's identification list for having same interest label with request user, specific
Process is as follows：
Browser server carries out the interest tags of the other users in the interest tags and browser client of asking user
Compare, with determine with request user have same interest label recommended user identify, by these recommended users mark summarize for
Recommended user's identification list.It is illustrated below：
When it is user 1 to ask user, then browser server is by other in the interest tags and browser client of user 1
The interest tags of user are compared, and to determine that the recommended user for having same interest label with user 1 identifies, these are recommended
User identifier summarizes for recommended user's Identification list.
D2, browser server obtain the net of the corresponding recommended user of each recommended user's mark in recommended user's identification list
Page browsing information.
D3, browser server obtain the matched banner list of interest tags with request user.It is illustrated below：
When it is user 1 to ask user, then browser server matches the interest tags of user 1 with webpage information,
To determine the banner with the matched webpage information of interest tags of user 1, by these matched banners summarize for
Ask the matched banner list of interest tags of user.Wherein webpage information includes but not limited to web page address, webpage mark
Topic, web page contents etc..
D4, browser server push the recommended user according to the user identifier of request user to request user terminal browser
In the matched banner list of interest tags of identification list, the net page browse information of recommended user and the request user
It is at least one.
In the present embodiment, if using first way obtain request user interest tags, browser server to
Ask user（Such as user 1）When recommendation information, browser server will browse other of same webpage with the user 1 in the same time
User identifier list, with the user 1 browsed in the same time same webpage other users net page browse information and with this
The user 1 is recommended in other matched banner lists of webpage that user 1 browses can when user 1 being made to browse certain webpage
With know while browsing the webpage other users identify and meanwhile browse the webpage other users net page browse information, with
And the information with other matched webpages of webpage that user 1 is browsing.
If using the second way obtain request user interest tags, browser server to request user（Such as
User 1）When recommendation information, browser server will browse its of the webpage under same directory web site with the user 1 in the same time
His user identifier list, the webpage for the other users for browsing the webpage under same directory web site in the same time with the user 1 are clear
The webpage information look under the matched directory web site of directory web site belonging to information and the webpage that is browsed with the user 1 is pushed to
User 1.
If using the third mode obtain request user interest tags, browser server to request user（Such as
User 1）When recommending interest information, browser server reaches the number for browsing same webpage with user 1 within a preset period of time
The other users identification list of webpage frequency threshold value, the number for browsing same webpage with user 1 within a preset period of time reach net
The net page browse information of the other users of page frequency threshold value and the matched webpage information of webpage browsed with the user 1 push
To user 1.
If using the 4th kind obtain ask user interest tags, browser server to request user（Such as user
1）When recommending interest information, browser server reaches the number for browsing same directory web site with user 1 within a preset period of time
The other users identification list of domain name frequency threshold value, the number for browsing same directory web site with user 1 within a preset period of time reach
The matched website of directory web site to the net page browse information of the other users of domain name frequency threshold value and with the user 1 browsing
The information of webpage under catalogue is pushed to user 1.
If using the 5th kind obtain ask user interest tags, browser server to request user（Such as user
1）When recommending interest information, browser server can be according to the corresponding interest point of directory web site belonging to the webpage that user 1 browses
Class pushes away the other users identification list of the webpage under the directory web site always browsed in preset time period in same interest classification
It recommends to user 1.
In the present embodiment, the net page browse information for the request user that browser server is uploaded according to browser generates request
The interest tags of user, and the relevant information of interest tags with request user is pushed to request user terminal browser, so as to
Want concern to extract request user from the magnanimity information that network provides according to the net page browse information of different request users
Interest information be pushed to request user, be greatly saved request user obtained from magnanimity information its concern information when
Between, it improves information propagation efficiency and propagates specific aim.
In an alternative embodiment of the invention, this method further includes following step：
Ask user terminal browser before the net page browse information of user will be asked to upload to browser server, prompt is asked
It asks user to send out upload and confirms instruction；
Browser is being received by asking the upload that user sends out to confirm instruction and then asking the web page browsing of user
Information uploads to browser server.
Fig. 2 shows the implementation processes of the method for pushing of the information of another embodiment of the present invention offer, and wherein S201 is extremely
S203 is identical as the S101 to S103 in Fig. 1 respectively, the difference is that, further include following steps：
S204 asks to determine that needs establish friend relation with request user in user terminal browser recommended user's identification list
Good friend's user identifier, and send friend relation to browser server and establish request, it includes institute that the friend relation, which establishes request,
State good friend's user identifier.
In the present embodiment, request user terminal browser receive browser server be pushed to request user information
Afterwards, when the information of push includes recommended user's identification list, request user terminal browser is from recommended user's identification list
Determine the good friend's user identifier for needing that friend relation is established with request user（It can such as select to think from recommended user's identification list
It is added to the user identifier of good friend）, and send the friend relation comprising good friend's user identifier to browser server and establish request.
S205, browser server establish request user and establish good friend's user identifier institute that request includes with the friend relation
Friend relation between corresponding user.
In embodiments of the present invention, browser server includes in foundation request user and friend relation foundation request
Before the friend relation between user corresponding to good friend's user identifier, friend relation is established into request and is sent to the good friend user
The corresponding user of mark allows to establish friend relation really receive that the user corresponding to good friend's user identifier sends
After recognizing instruction, browser server is established request user and is established corresponding to good friend's user identifier that request includes with the friend relation
User between friend relation.
In an alternative embodiment of the invention, browser server establishes request bag in foundation request user with the friend relation
After friend relation between the user corresponding to good friend's user identifier contained, by result be sent to request user terminal browser and
Good friend's user terminal browser of friend relation is established with request user.
Fig. 3 shows the implementation process of the method for pushing for the information that another embodiment of the present invention provides, and this method is by setting
Set the mapping relations between browser client and third-party application system user so that browser client and third-party application system
User can be in communication with each other, and the present embodiment is not supported and the third-party application service in third-party application system for viewing on device
The scene of communications protocol between device, details are as follows：
The mapping relations between browser client and third-party application system user are arranged in S301.
It, can also be specifically, browser and third-party application system, which can be arranged, shares same set of account system
Mapping processing is done between browser client account system and instant communication user account system browser client and third is arranged
Mapping relations between square application system user (asu).
S302, request user terminal browser are receiving request user to the good friend for establishing friend relation with request user
When the instant communication information that user sends, the instant communication information is sent to browser server；
The instant communication information is sent to third-party application server by S303, browser server；
S304, third-party application server are closed according to the mapping between browser client and third-party application system user
System, the third party instant communication information being sent to where third-party application system user corresponding with the good friend user
Applications client.
Fig. 4 shows the implementation process of the method for pushing for the information that another embodiment of the present invention provides, and this method is by setting
Set the mapping relations between browser client and third-party application system user so that browser client and third-party application system
User can be in communication with each other, and the present embodiment is supported and the third-party application server in third-party application system for viewing on device
Between communications protocol scene, details are as follows：
The mapping relations between browser client and third-party application system user are arranged in S401；
S402, request user terminal browser receive the request user to the request user establish good friend pass
When the instant communication information that the good friend user of system sends, the instant communication information is sent to third-party application server；
S403, third-party application server are closed according to the mapping between browser client and third-party application system user
System, the third party instant communication information being sent to where third-party application system user corresponding with the good friend user
Applications client.
In the present embodiment, by the way that browser client and third-party application system user are established mapping relations, to make
Obtaining browser client can be communicated with third-party application system user.
Fig. 5 shows the implementation process of the method for pushing for the information that another embodiment of the present invention provides, and this method is by setting
Set the mapping relations between browser client and third-party application system user so that browser server can will with request user
The relevant information of interest tags be pushed to the corresponding third-party application system user of request user, details are as follows：
The mapping relations between browser client and third-party application system user are arranged in S501.
S502, request user terminal browser record request user net page browse information, and by it is described request user net
Page browsing information and the user identifier of the request user report to browser server；
S503, browser server generate the interest tags of request user according to the net page browse information of request user.
S504, browser server obtain the relevant information of interest tags with request user, and will be emerging with request user
The interesting relevant information of label is sent to third-party application server.
S505, third-party application server are closed according to the mapping between browser client and third-party application system user
Described and request user relevant information of interest tags is pushed to third-party application system corresponding with request user and used by system
Third-party application client where family.
In the present embodiment, corresponding with request user by will be pushed to the relevant information of interest tags of request user
Third-party application system user, to provide a kind of new mode for searching good friend for third-party application system user, together
When expand the range of scatter of information.
Fig. 6 shows the structure of the pusher of information provided in an embodiment of the present invention, illustrates only for convenience of description
With the relevant part of the embodiment of the present invention.
The device can be used for browser, software unit, the hardware cell that can be operate in browser
The unit that either software and hardware is combined can also be used as independent pendant and be integrated into browser or run on browser
In systematic difference system.The device includes：
It is set to the reporting unit 1 of browser, the net page browse information for recording request user, and will ask user's
Net page browse information reports to browser server.
Wherein request user is browser client, and request user refers to that the needs registered in browser server are pushed away to the user
Deliver letters the user of breath.Net page browse information includes but not limited to banner, browsing time etc..The banner can be webpage
Uniform resource locator（Uniform/Universal Resource Locator, URL）Deng.User identifier is for uniquely marking
Know the user in browser, which can be the account that user is registered by browser in browser server
Deng.
In the present embodiment, the net page browse information for the request user that browser is recorded according to preset report cycle
It is reported to browser server or browser when asking user to browse webpage with the user identifier of request user, request is used
The user identifier of net page browse information and request user that family is browsing reports to browser server.
It is set to the interest tags generation unit 2 of browser server, for being given birth to according to the net page browse information of request user
At the interest tags of request user.
In the present embodiment, interest tags generation unit 2 is specifically used for directly believing the web page browsing of the request user
The interest tags of banner and browsing time as the request user in breath.
In an alternative embodiment of the invention, the interest tags generation unit 2 is clear with specific reference to the webpage of the request user
The banner look in information obtains the corresponding directory web site of the banner, by the corresponding directory web site of banner and clear
The time is look at as the interest tags for asking user.
The prior art wherein may be used according to the mode of the banner acquisition directory web site in net page browse information to carry
Any one mode supplied can also use provided by the invention such as under type：
From banner（Such as the URL of webpage）The directory web site of series is preset in middle extraction, and the directory web site extracted is made
For the directory web site got.Such as may include first class catalogue, two level since a website may include multi-layer directory web site
Therefore catalogue etc. in the present embodiment, when extracting directory web site in the URL from webpage, is extracted default from the URL of webpage
The catalogue of series, and using the catalogue extracted as the directory web site got.Such as when default series is 1, then from webpage
First class catalogue is extracted in URL, and using the first class catalogue of extraction as the directory web site got.When default series be 2 when, then from
Second-level directory is extracted in the URL of webpage, and using the second-level directory of extraction as the directory web site got.
In an alternative embodiment of the invention, referring to Fig. 6, the interest tags generation unit 2 specifically includes：
Web page browsing number obtains mould 21, for obtaining preset time period according to the net page browse information of the request user
Number of visits of the interior request user to same webpage；
First interest tags determining module 22, for the request user to be more than the number of visits of same webpage or
Interest tags equal to the banner of preset web frequency threshold value as the request user.
In an alternative embodiment of the invention, referring to Fig. 7, the interest tags generation unit 2 specifically includes：
Directory web site acquisition module 23 is obtained for the banner in the net page browse information according to the request user
The corresponding directory web site of the banner；
Domain name number of visits acquisition module 24, for obtaining in preset time period the request user to same directory web site
Number of visits；
Second interest tags determining module 25, for the request user to be more than the number of visits of same directory web site
Or the interest tags equal to the directory web site of default domain name frequency threshold value as the request user.
In an alternative embodiment of the invention, referring to Fig. 8, the interest tags generation unit 2 specifically includes：
Directory web site acquisition module 23, for obtaining the webpage according to the banner in the net page browse information of user
Identify corresponding directory web site；
Interest classification generation module 26, the interest keyword for classifying according to preset each interest will be in preset time period
The browsed directory web site of the request user carries out classification processing, generates the interest classification of directory web site；
Third interest tags determining module 27, total number of visits for each directory web site during each interest is classified are more than
Or the interest tags equal to the classification of the interest of default total degree threshold value as the request user.
Be set to the information push unit 3 of browser server, for according to the user identifier of the request user to described
The relevant information of interest tags of the push of user terminal browser and the request user is asked, wherein emerging with the request user
The interesting relevant information of label includes recommended user's identification list, the net page browse information of recommended user and the request user
At least one of matched banner list of interest tags, the recommended user are to have mutually to prosper together with the request user
The user of interesting label.
The information push unit 3 includes：
Recommended user's acquisition module（It is not shown）There is pushing away for same interest label with the request user for obtaining
Recommend user identifier list；
Net page browse information acquisition module（It is not shown）Respectively recommend to use in recommended user's identification list for obtaining
The net page browse information of the corresponding recommended user of family mark；
Banner acquisition module（It is not shown）For obtaining the matched webpage of interest tags with the request user
Identification list；
Pushing module（It is not shown）For being browsed to the request user terminal according to the user identifier of the request user
Device pushes recommended user's identification list, the net page browse information of recommended user, the interest tags with the request user
At least one of banner list matched.
In an alternative embodiment of the invention, on the basis of Fig. 6 is to information push-delivery apparatus shown in Fig. 8, which also wraps
It includes：
It is set to the upload confirmation unit of browser（It is not shown）, in the net page browse information that will ask user
It passes to before browser server, prompts request user to send out upload and confirm instruction, when receiving by asking the upload that sends out of user
Confirm instruction and then the net page browse information of user will be asked to upload to browser server.
In an alternative embodiment of the invention, on the basis of Fig. 6 is to information push-delivery apparatus shown in Fig. 8, which also wraps
It includes and is set to the good friend of browser and establishes request unit（It is not shown）, needed for being determined from recommended user's identification list
Good friend's user identifier of friend relation is established with the request user, and is sent friend relation foundation to browser server and asked
It asks, it includes good friend's user identifier that the friend relation, which establishes request,.
The good friend for being set to browser server establishes unit（It is not shown）, for establish the request user with it is described good
Friendly relationship establishes the friend relation between the user corresponding to good friend's user identifier that request includes.
In an alternative embodiment of the invention, described device further includes：
Map unit（It is not shown）Mapping for being arranged between browser client and third-party application system user is closed
System；
It is set to the first instant messaging request unit of browser（It is not shown）For receiving the request user
When the instant communication information sent to the good friend user for establishing friend relation with the request user, the instant messaging is disappeared
Breath is sent to browser server；
It is set to the retransmission unit of browser server（It is not shown）For the instant communication information to be sent to third
Square application server；
It is set to the instant messaging unit of third-party application server（It is not shown）For according to the browser client
With the mapping relations between third-party application system user, the instant communication information is sent to corresponding with the good friend user
Third-party application system user where third-party application client.
In an alternative embodiment of the invention, described device further includes：
Map unit（It is not shown）Mapping for being arranged between browser client and third-party application system user is closed
System；
It is set to the second instant messaging request unit of browser（It is not shown）For receiving the request user
When the instant communication information sent to the good friend user for establishing friend relation with the request user, the instant messaging is disappeared
Breath is sent to third-party application server；
It is set to the instant messaging unit of third-party application server（It is not shown）For according to browser client and
The instant communication information is sent to corresponding with the good friend user by the mapping relations between tripartite's application system user (asu)
Third-party application client where tripartite's application system user (asu).
It is worth noting that, above-mentioned apparatus, included each unit is only divided according to function logic, but simultaneously
It is not limited to above-mentioned division, as long as corresponding function can be realized；In addition, the specific name of each functional unit is also
For the ease of mutually distinguishing, the protection domain being not intended to restrict the invention.
It will appreciated by the skilled person that implement the method for the above embodiments be can be with
Relevant hardware is instructed to complete by program, the program can be stored in a computer read/write memory medium
In, the storage medium, such as ROM/RAM, disk, CD.
In the present embodiment, the net page browse information for the request user that browser server is uploaded according to browser generates request
The interest tags of user, and to the relevant information of interest tags of request user push and request user, so as to according to not
The information for selecting user to want concern from the information of magnanimity with the net page browse information of user is pushed to user, greatly saves
User obtains the time of the information of its concern from the information of magnanimity, while improving the precision of the information of push, improves
Information propagation efficiency and propagate specific aim.By the way that the mapping between browser client and third-party application system user will be arranged
Relationship so that browser client can be communicated with third-party application system user.Browser server with request by will use
The relevant information of interest tags at family is pushed to third-party application system user corresponding with request user, to further increase
The spread speed of information and specific aim is propagated, while a kind of new side for searching good friend is provided for third-party application system
Formula.
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the invention, all essences in the present invention
All any modification, equivalent and improvement etc., should all be included in the protection scope of the present invention made by within refreshing and principle.
Claims (16)
1. a kind of method for pushing of information, which is characterized in that the method includes：
Ask user terminal browser record request user net page browse information, and by it is described request user net page browse information
Browser server is reported to the user identifier of the request user；
Browser server generates the interest tags of the request user according to the net page browse information of the request user；
Browser server pushes and the request according to the user identifier of the request user to the request user terminal browser
The relevant information of interest tags of user, wherein the relevant information of interest tags with the request user includes recommended user's mark
In the matched banner list of interest tags for knowing list, the net page browse information of recommended user and the request user
At least one, the recommended user is the user for having same interest label with the request user；
It asks user terminal browser to determine from recommended user's identification list to need to establish good friend pass with the request user
Good friend's user identifier of system, and send friend relation to browser server and establish request, the friend relation establishes request and includes
Good friend's user identifier；
Browser server is established the request user and is established corresponding to good friend's user identifier that request includes with the friend relation
User between friend relation；
Mapping relations between browser client and third-party application system user are set；
Request user terminal browser is receiving the request user to the good friend for establishing friend relation with the request user
When the instant communication information that user sends, the instant communication information is sent to third-party application server；
Third-party application server is according to the mapping relations between browser client and third-party application system user, by described in i.e.
When communication message be sent to the third-party application client where third-party application system user corresponding with the good friend user；
The wherein described request user and the recommended user are browser client.
2. the method as described in claim 1, which is characterized in that the browser server is clear according to the webpage of the request user
The interest tags that information of looking at generates the request user specifically include：
Browser server directly using it is described request user net page browse information in banner and the browsing time as described in
Ask the interest tags of user.
3. the method as described in claim 1, which is characterized in that the browser server is clear according to the webpage of the request user
The interest tags that information of looking at generates the request user specifically include：
Browser server obtains the banner according to the banner in the net page browse information of the request user and corresponds to
Directory web site, using the corresponding directory web site of banner and browsing time as the interest tags of the request user.
4. the method as described in claim 1, which is characterized in that the browser server is clear according to the webpage of the request user
The interest tags that information of looking at generates the request user specifically include：
Browser server is according to the request user in the net page browse information acquisition preset time period of the request user to same
The number of visits of one webpage；
The request user is more than or equal to preset web frequency threshold value by browser server to the number of visits of same webpage
Banner as it is described request user interest tags.
5. the method as described in claim 1, which is characterized in that the browser server is clear according to the webpage of the request user
The interest tags that information of looking at generates the request user specifically include：
Browser server obtains the banner according to the banner in the net page browse information of the request user and corresponds to
Directory web site；
Browser server obtains the number of visits for asking user to same directory web site in preset time period；
The request user is more than or equal to default domain name number by browser server to the number of visits of same directory web site
Interest tags of the directory web site of threshold value as the request user.
6. the method as described in claim 1, which is characterized in that the browser server is clear according to the webpage of the request user
The interest tags that information of looking at generates the request user specifically include：
Browser server obtains the banner according to the banner in the net page browse information of the request user and corresponds to
Directory web site；
Browser server browses the request user in preset time period according to the interest keyword of preset each interest classification
The directory web site crossed carries out classification processing, generates the interest classification of directory web site；
Total number of visits of each directory web site is more than or equal to default total degree threshold during browser server classifies each interest
Interest tags of the interest classification of value as the request user.
7. such as claim 1 to 6 any one of them method, which is characterized in that the browser server is used according to the request
The user identifier at family is specifically included to the request user push and the relevant information of interest tags of the request user：
Browser server obtains the recommended user's identification list for having same interest label with the request user；
Browser server obtains the webpage of the corresponding recommended user of each recommended user's mark in recommended user's identification list
Browse information；
Browser server obtains the matched banner list of interest tags with the request user；
Browser server pushes the recommendation to the request user terminal browser according to the user identifier of the request user and uses
Family identification list, the net page browse information of recommended user, the matched banner list of interest tags with the request user
At least one of.
8. the method as described in claim 1, which is characterized in that described that the instant communication information is sent to third-party application
Server includes：
The instant communication information is sent to browser server；
The instant communication information is sent to third-party application server by browser server.
9. a kind of pusher of information, which is characterized in that described device includes：
It is set to the reporting unit of browser, the net page browse information for recording request user, and the webpage that user will be asked
Information reporting is browsed to browser server；
It is set to the interest tags generation unit of browser server, for being generated according to the net page browse information of the request user
The interest tags of the request user；
It is set to the information push unit of browser server, for being used to the request according to the user identifier of the request user
The relevant information of interest tags of the browser push of family end and the request user, wherein the interest tags with the request user
Relevant information includes recommended user's identification list, the net page browse information of recommended user, the interest mark with the request user
At least one of matched banner list is signed, the recommended user is to have same interest label with the request user
User；
The good friend for being set to browser establishes request unit, for from recommended user's identification list determine need with it is described
Request user establishes good friend's user identifier of friend relation, and sends friend relation to browser server and establish request, described good
It includes good friend's user identifier that friendly relationship, which establishes request,；
The good friend for being set to browser server establishes unit, and request is established with the friend relation for establishing the request user
Including good friend's user identifier corresponding to user between friend relation；
Map unit, for the mapping relations between browser client and third-party application system user to be arranged；
Be set to the second instant messaging request unit of browser, for receive the request user to the request use
When family establishes the instant communication information of good friend user's transmission of friend relation, the instant communication information is sent to third party
Application server；
It is set to the instant messaging unit of third-party application server, for being used according to browser client and third-party application system
The instant communication information is sent to third-party application system corresponding with the good friend user and used by the mapping relations between family
Third-party application client where family；
The wherein described request user and the recommended user are the first user, and first user is the use in browser
Family.
10. device as claimed in claim 9, which is characterized in that the interest tags generation unit is specifically used for directly by institute
State the interest tags of banner and browsing time as the request user in the net page browse information of request user.
11. device as claimed in claim 9, which is characterized in that the interest tags generation unit is specifically used for according to
The banner in the net page browse information of user is asked to obtain the corresponding directory web site of the banner, by banner pair
Interest tags of the directory web site and browsing time answered as the request user.
12. device as claimed in claim 9, which is characterized in that the interest tags generation unit specifically includes：
Web page browsing number acquisition module, for obtaining institute in preset time period according to the net page browse information of the request user
State number of visits of the request user to same webpage；
First interest tags determining module, it is pre- for the request user to be more than or equal to the number of visits of same webpage
If interest tags of the banner of webpage frequency threshold value as the request user.
13. device as claimed in claim 9, which is characterized in that the interest tags generation unit specifically includes：
Directory web site acquisition module obtains the net for the banner in the net page browse information according to the request user
Page identifies corresponding directory web site；
Domain name number of visits acquisition module, for obtaining the browsing for asking user to same directory web site in preset time period
Number；
Second interest tags determining module, for the request user to be more than or wait to the number of visits of same directory web site
In interest tags of the directory web site as the request user of default domain name frequency threshold value.
14. device as claimed in claim 9, which is characterized in that the interest tags generation unit specifically includes：
Directory web site acquisition module obtains the net for the banner in the net page browse information according to the request user
Page identifies corresponding directory web site；
Interest classification generation module, for being asked described in preset time period according to the interest keyword of preset each interest classification
The directory web site for asking user browsed carries out classification processing, generates the interest classification of directory web site；
Third interest tags determining module, total number of visits for each directory web site during each interest is classified are more than or wait
Classify as the interest tags for asking user in the interest of default total degree threshold value.
15. such as claim 9 to 14 any one of them device, which is characterized in that described information push unit includes：
Recommended user's acquisition module, for obtaining recommended user's identity column that there is same interest label with the request user
Table；
Net page browse information acquisition module, it is corresponding for obtaining each recommended user mark in recommended user's identification list
The net page browse information of recommended user；
Banner acquisition module, for obtaining the matched banner list of interest tags with the request user；
Pushing module, for pushing the recommendation to the request user terminal browser according to the user identifier of the request user
User identifier list, the net page browse information of recommended user, the matched banner row of interest tags with the request user
At least one of table.
16. device as claimed in claim 9, which is characterized in that the second instant messaging request for being set to browser is single
Member includes：
Be set to the first instant messaging request unit of browser, for receive the request user to the request use
When family establishes the instant communication information of good friend user's transmission of friend relation, the instant communication information is sent to browsing clothes
Business device；
It is set to the retransmission unit of browser server, for the instant communication information to be sent to third-party application server.
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| CN201310054217.6A CN103997507B (en) | 2013-02-20 | 2013-02-20 | A kind of method for pushing and device of information |
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| CN201310054217.6A CN103997507B (en) | 2013-02-20 | 2013-02-20 | A kind of method for pushing and device of information |
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| CN103997507B true CN103997507B (en) | 2018-09-07 |
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| CN102799662A (en) * | 2012-07-10 | 2012-11-28 | 北京奇虎科技有限公司 | Method, device and system for recommending website |
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