CN102799662A - Method, device and system for recommending website - Google Patents
Method, device and system for recommending website Download PDFInfo
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- CN102799662A CN102799662A CN2012102397083A CN201210239708A CN102799662A CN 102799662 A CN102799662 A CN 102799662A CN 2012102397083 A CN2012102397083 A CN 2012102397083A CN 201210239708 A CN201210239708 A CN 201210239708A CN 102799662 A CN102799662 A CN 102799662A
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/954—Navigation, e.g. using categorised browsing
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
- G06F16/9562—Bookmark management
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Abstract
The invention discloses a method, a device and a system for recommending a website. The method comprises the following steps: acquiring a domain name access history record of a user, wherein the domain name access history record comprises domain names of the websites accessed by the user; acquiring class labels respectively corresponding to each domain name in the domain name access history record; according to the domain name access history record and the class labels, acquiring a target class label; acquiring a candidate domain name used for recommendation according to the target class label; determining a recommended website based on the candidate domain name; and displaying the recommended website in a navigation page browsed by the user. By adopting the method, device and system for recommending the website disclosed by the invention, the website which is more consistent with interest and attention of the user can be provided for the user when the user browses the navigation page, and the effect of providing individualized website navigation for different users is realized.
Description
Technical field
The present invention relates to field of computer technology, particularly relate to method, the Apparatus and system of recommending network address.
Background technology
The continuous expansion of the development of Along with computer technology and net on-line customer scale, increasing Internet user uses personal computer to pass through the internet and obtains various required information.Simultaneously, for the Internet user provides the website of information service also more and more, the quantity of internet web page is all increasing every day with surprising rapidity, and internet information demonstrates the growth of explosion type.For the user, often need through certain means, the website that could in vast as the open sea internet information, locate the most suitable own demand rapidly is the information of needs perhaps, such as passing through the Web side navigation service.
Web side navigation is a more network address of set, and by a kind of network address station that certain condition is classified, is mainly the user Web side navigation service is provided.Web side navigation can make the user need not remember the network address of website, just can conveniently find the website that oneself needs to browse and information retrieval through the link that the Web side navigation page provides.Simultaneously, existing Web side navigation has also provides some practical functions, as number inquiry, mailbox land, hot news, search engine inlet etc., also provide convenience to a certain extent for user's internet surfing.According to statistics; There is the homepage of Internet user's browser of significant proportion to be set to the Web side navigation page at present; Explained also that from a side Web side navigation service has the effect that makes things convenient for the user to browse really practical application, thereby received many users' welcome.
Yet; In existing Web side navigation service technology; Navigation content is by the artificial static page of recommending of the operation maintenance personnel of Web side navigation product mostly, though content of pages possibly be designed into many classes, with respect to enormous amount on the internet and for the quantity of information that increases at a high speed; The coverage rate of the content of Web side navigation is extremely limited, and the single service of static page can not adapt to the demand that Internet user's personalization is browsed in addition.Therefore, the technical matters that presses for those skilled in the art's solution just is, a kind of Web side navigation recommend method is provided, so that personalized Web side navigation to be provided to different user.
Summary of the invention
The invention provides a kind of method, Apparatus and system of recommending network address, can when the user browses the navigation page, more meet the network address that this user pays close attention to, realized personalized Web side navigation being provided to different users for it provides.
The invention provides following scheme:
A kind of method of recommending network address comprises:
Obtain user's domain name access historical record; The domain name that comprises the website of this user capture in the domain name access history record;
Obtain each domain name difference corresponding class label in the domain name access history record;
According to domain name access history record and said class label, obtain the target class distinguishing label;
Obtain the candidate's domain name that is used to recommend according to said target class distinguishing label;
Confirm to recommend network address based on said candidate's domain name;
In the navigation page that this user browses, represent the recommendation network address.
Optional, the said domain name access historical record that obtains the user comprises:
Reception is by the domain name access historical record and the corresponding user totem information of client upload;
In the navigation page that this user browses, represent the recommendation network address, comprising:
According to said user totem information said recommendation network address is pushed to clients corresponding, so that in the navigation page that the corresponding user of said user totem information browses, represent the recommendation network address.
Optional, saidly also comprise:
The storage user totem information, corresponding to the target class distinguishing label of user totem information, and corresponding to the recommendation network address of user totem information;
Saidly according to said user totem information said recommendation network address is pushed to clients corresponding and comprises:
When the user browses the navigation page; User totem information according to client upload; With said target class distinguishing label, and, send client to corresponding to the recommendation network address of user totem information corresponding to user totem information; So that client represents said class label in the navigation page that the user browses, and recommend network address.
Optional, said each domain name difference corresponding class label that obtains in the domain name access history record comprises:
According to the database of setting up in advance, obtain each domain name difference corresponding class label in the domain name access history record, said database is used to preserve the corresponding relation between domain name and the label;
Perhaps,
Obtain the corresponding info web of each domain name in the domain name access history record,, obtain each domain name corresponding class label respectively through said info web is carried out text analyzing.
Optional, also comprise the access time that each domain name is corresponding in the domain name access history record, and the corresponding access times of each domain name; Saidly obtain the target class distinguishing label, comprising according to domain name access history record and said class label:
Access time and each the domain name corresponding access times corresponding according to domain name, each domain name of the website of user capture are obtained the target class distinguishing label.
Optional, the corresponding access time and the corresponding access times of each domain name of domain name, each domain name of said website according to user capture are obtained the target class distinguishing label, comprising:
Mode to each domain name in the domain name access historical record is from the close-by examples to those far off successively decreased by the access time is successively given the weights factor; The product of the access times that each domain name is corresponding and the corresponding weights factor is as the corresponding weight of each domain name; To reach the domain name corresponding class label of preset weight threshold, confirm as the target class distinguishing label.
Optional, saidly obtain the candidate's domain name that is used to recommend according to said target class distinguishing label, comprising:
Add up the visiting frequency of this user to each domain name under its target class distinguishing label, the domain name that visiting frequency is met prerequisite is confirmed as the candidate's domain name that is used to recommend;
And/or,
The global access amount of each domain name under the statistical objects class label, the domain name that the global access amount is met prerequisite is confirmed as the candidate's domain name that is used to recommend; Wherein, said global access amount is all users' of adding up visit capacity summation;
And/or,
Whole domain names under the target class distinguishing label are divided into two sub-set, and the domain name that appears in this user's domain name access history record is formed first subclass, and the domain name that does not appear in this user's domain name access history record is formed second subclass; Calculate each domain name and the website similarity between each domain name in first subclass in second subclass respectively, the domain name that website similarity in second subclass is reached prerequisite is confirmed as the candidate's domain name that is used to recommend;
And/or,
The recommendation network address of clicking in the historical recommendation results of this user is confirmed as the candidate's domain name that is used to recommend.
Optional, saidly confirm to recommend network address to comprise based on said candidate's domain name:
Candidate's domain name is sorted, confirm to recommend network address according to ranking results.
Optional, said candidate's domain name is sorted, confirm to recommend network address to comprise according to ranking results:
According to the corresponding access times of each domain name in this user's domain name access history record, candidate's domain name is sorted, the domain name that will meet preset rank condition is as recommending network address;
And/or,
According to the click situation of this user to the network address in the historical recommendation results, obtain the preference-score of this user to candidate's domain name, the domain name that preference-score is met prerequisite is as recommending network address.
A kind of device of recommending network address comprises:
Write down acquiring unit, be used to obtain user's domain name access historical record; The domain name that comprises the website of this user capture in the domain name access history record;
Domain name kind distinguishing label acquiring unit is used for obtaining each domain name difference corresponding class label that the domain name access history writes down;
Target class distinguishing label acquiring unit is used for obtaining the target class distinguishing label according to domain name access history record and said class label;
Candidate's domain name acquiring unit is used for obtaining the candidate's domain name that is used to recommend according to said target class distinguishing label;
Recommend network address to confirm the unit, be used for confirming to recommend network address based on said candidate's domain name;
Display unit, the navigation page that is used for browsing this user represents the recommendation network address.
Optional, domain name class label acquiring unit comprises:
The first domain name kind distinguishing label obtains subelement, is used for the database that basis is set up in advance, obtains each domain name difference corresponding class label in the domain name access history record, and said database is used to preserve the corresponding relation between domain name and the label;
Perhaps,
The second domain name kind distinguishing label obtains subelement, is used for obtaining the corresponding info web of each domain name of domain name access history record, through said info web is carried out text analyzing, obtains each domain name corresponding class label respectively.
Optional, also comprise the access time that each domain name is corresponding in the domain name access history record, and the corresponding access times of each domain name; Said target class distinguishing label acquiring unit comprises:
The first target class distinguishing label obtains subelement, is used for corresponding access time and the corresponding access times of each domain name of domain name, each domain name according to the website of user capture, obtains the target class distinguishing label.
Optional; The said first target class distinguishing label obtains subelement; Specifically be used for: the mode to each domain name of domain name access historical record is from the close-by examples to those far off successively decreased by the access time is successively given the weights factor; The product of the access times that each domain name is corresponding and the corresponding weights factor will reach the domain name corresponding class label of presetting weight threshold as the corresponding weight of each domain name, confirm as the target class distinguishing label.
Optional, said candidate's domain name acquiring unit comprises:
First candidate's domain name is obtained subelement, is used to add up the visiting frequency of this user to each domain name under the target class distinguishing label, and the domain name that visiting frequency is met prerequisite is confirmed as the candidate's domain name that is used to recommend;
And/or,
Second candidate's domain name is obtained subelement, is used for the global access amount of each domain name under the statistical objects class label, and the domain name that the global access amount is met prerequisite is confirmed as the candidate's domain name that is used to recommend; Wherein, said global access amount is all users' of adding up visit capacity summation;
And/or,
The 3rd candidate's domain name is obtained subelement; Be used for the whole domain names under the target class distinguishing label are divided into two sub-set; The domain name that appears in this user's domain name access history record is formed first subclass, and the domain name that does not appear in this user's domain name access history record is formed second subclass; Calculate each domain name and the website similarity between each domain name in first subclass in second subclass respectively, the domain name that website similarity in second subclass is reached prerequisite is confirmed as the candidate's domain name that is used to recommend;
And/or,
The 4th candidate's domain name is obtained subelement, is used for the recommendation network address that the historical recommendation results of this user was clicked is confirmed as the candidate's domain name that is used to recommend.
Optional, said recommendation network address confirms that the unit comprises:
The ordering subelement is used for candidate's domain name is sorted, and confirms to recommend network address according to ranking results.
Optional, said ordering subelement specifically is used for:
According to the corresponding access times of each domain name in this user's domain name access history record, candidate's domain name is sorted, the domain name that will meet preset rank condition is as recommending network address;
And/or,
According to the click situation of this user to the network address in the historical recommendation results, obtain the preference-score of this user to candidate's domain name, the domain name that preference-score is met prerequisite is as recommending network address.
A kind of system of recommending network address comprises client and service end, wherein:
Said client comprises:
Information acquisition unit is used to gather user's domain name access historical record; The domain name that comprises the website of this user capture in the domain name access history record;
First communication unit is used for domain name access history record and corresponding user totem information are uploaded onto the server;
Said service end comprises:
Domain name kind distinguishing label acquiring unit is used for obtaining each domain name difference corresponding class label that the domain name access history writes down;
Target class distinguishing label acquiring unit is used for obtaining the target class distinguishing label according to domain name access history record and said class label;
Candidate's domain name acquiring unit is used for obtaining the candidate's domain name that is used to recommend according to said target class distinguishing label;
Recommend network address to confirm the unit, be used for confirming to recommend network address based on said candidate's domain name;
The second communication unit is used for according to said user totem information said recommendation network address being pushed to clients corresponding;
Said client also comprises:
Represent the unit, the navigation page that is used for browsing this user represents the recommendation network address.
Optional, said server end also comprises:
Storage unit is used to store user totem information, corresponding to the target class distinguishing label of user totem information, and corresponding to the recommendation network address of user totem information;
Said second communication unit specifically is used for: when the user browses the navigation page; User totem information according to client upload; With said target class distinguishing label, and, send client to corresponding to the recommendation network address of user totem information corresponding to user totem information; So that client represents said class label in the navigation page that the user browses, and recommend network address.
According to specific embodiment provided by the invention, the invention discloses following technique effect:
Through the present invention, can obtain user's domain name access historical record, comprise the domain name of the website of this user capture in the domain name access historical record; Obtain each domain name difference corresponding class label in the domain name access history record then, realized classification the domain name of user capture; According to domain name access historical record and said class label, can obtain the target class distinguishing label, thereby obtain the classification of the more interested domain name of user; Obtain the candidate's domain name that is used to recommend according to the target class distinguishing label, can make candidate's domain name of acquisition meet user's interest more; Based on said candidate's domain name, in the navigation page that this user browses, represent the recommendation network address.Thereby realized when the user browses the navigation page,, and realized personalized Web side navigation being provided to different users for it provides the network address that more meets this user interest.
Description of drawings
In order to be illustrated more clearly in the embodiment of the invention or technical scheme of the prior art; To do to introduce simply to the accompanying drawing of required use among the embodiment below; Obviously, the accompanying drawing in describing below only is some embodiments of the present invention, for those of ordinary skills; Under the prerequisite of not paying creative work, can also obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is the process flow diagram of the method that provides of the embodiment of the invention;
Fig. 2 is the schematic representation of apparatus that the embodiment of the invention provides;
Fig. 3 is the synoptic diagram of the system that provides of the embodiment of the invention.
Embodiment
To combine the accompanying drawing in the embodiment of the invention below, the technical scheme in the embodiment of the invention is carried out clear, intactly description, obviously, described embodiment only is the present invention's part embodiment, rather than whole embodiment.Based on the embodiment among the present invention, the every other embodiment that those of ordinary skills obtained belongs to the scope that the present invention protects.The method of the recommendation network address that provides in the face of the embodiment of the invention down describes in detail, and referring to Fig. 1, this method may further comprise the steps:
S101: the domain name access historical record that obtains the user; The domain name that comprises the website of this user capture in the domain name access history record;
The title of a certain computing machine or computer set on the internet that domain name is made up of a string name of separating with point identifies the electronic bearing of computing machine, like abc.com when being used for data transmission on the internet.Briefly, domain name is the title that computing machine or computer set are registered on the internet, and the user can have access to corresponding computing machine or computer set through the title of this registration.This title can comprise some information of registrant, such as company or organization name, service content etc.Domain name also has other difference of level simultaneously, is a TLD like above-mentioned abc.com, and TLD is distributed by special international organization, and second level domain, three grades of domain names can be arranged under the TLD, is a second level domain like news.abc.com.Some second level domains; Especially the second level domain of registering for some establishment; Usually can be used for difference and outstanding different business plate; Otherwise the different business plate often can reflect through different second level domains, can represent the news plate like above-mentioned news.abc.com, and sports.abc.com can represent the physical culture plate of this website.
For the user; A domain name has been represented a website usually, and each webpage that the user browses then is the file that certain file of downloading in the server of website from then on presets; Network address through user's browsing page; Can obtain the domain-name information that comprised in this network address, for example the network address of user capture is sports.abc.com/foot ball/fifa2010/123.htm, the domain name that can wherein be comprised: sports.abc.com.In the method that the embodiment of the invention provides, obtain user's domain name access historical record, the domain name access historical record that wherein gets access to can comprise the domain name of the website of user capture.The user is to the frequency of browsing of certain or certain type of website in addition; Often can reflect that the user is to this or this type website preference degree; So user's domain name access historical record also can comprise the number of times that domain name is conducted interviews, be used for reflecting the preference degree of user to some websites; The user often has higher attention rate with respect to the domain name of visiting long term in the domain name of visiting in the recent period in addition, so user's domain name access historical record can also comprise the time information corresponding of visiting each domain name.
Specifically when obtaining user's domain name access historical record, can realize, such as obtaining the browser of function, the domain name access historical record of recording user when user's browsing page by having the domain name access historical record by the user's computer program; Perhaps obtain the plug-in unit of the browser of function, the domain name access historical record of recording user when user's browsing page through having the domain name access historical record; Again such as through having the software of can supervisory user browsing behavior, the user can monitor the website information that the user browses, and from website information, extract the domain name of website, to obtain user's domain name access historical record during through the browser browsing page.
In addition; Can also use the mode of client end/server end to realize obtaining user's domain name access historical record; Client can be to have browser, browser plug-in and other application programs that the domain name access historical record obtains function; Bring in the domain name access historical record that obtains the user through the client, and the end of uploading onto the server.Specifically the client bring in the domain name access historical record that obtains the user and the realization of the end of uploading onto the server on, can be by client when the user capture network address, obtain user's the domain name access record and the end that uploads onto the server in real time; Also can be when the user capture network address, user's domain name access information is recorded as journal file, and under certain condition with the journal file end that uploads onto the server.The certain condition here; Can be that client is sent to server end with the log file termly; Weekly journal file is sent to server end such as client; Also can be to have reached certain disk space occupancy when the daily record file, such as reached the 100KB size whenever journal file, just with the journal file end that uploads onto the server.In order to discern different users; Can also generate the user totem information with uniqueness of a correspondence for each user in client; Certainly; Also can send a request by the user end to server end, server end distributes the user totem information with uniqueness of a correspondence for the user again then.Client can be uploaded to server end with this user's identification information at the domain name access historical record of uploading the user simultaneously simultaneously.
S102: obtain each domain name difference corresponding class label in the domain name access history record;
After obtaining user's domain name access historical record, can obtain the class label of each domain name in user's the domain name access historical record.The class label of a domain name is the information category of the webpage that webpage comprised under this domain name normally; Such as sports.abc.com; Webpage under it possibly comprise the sport information of various aspects, then can confirm as " physical culture " to the class label of this domain name; Fashion.abc.com for example again, the webpage under it possibly comprise the information of various fashions, then can confirm as " fashion " to the class label of this domain name.
When specifically each domain name in obtaining the domain name access historical record is distinguished corresponding class label; Can collect domain name commonly used in advance; Adopt mode such as artificial mark to give each domain name interpolation class label then, and set up database, be used to preserve the corresponding relation between domain name and the class label.Like this; Specifically when needs obtain the class label of certain domain name, the domain name that just can preset according to this preserving of setting up in advance and the database of the corresponding relation between the label are confirmed each domain name corresponding class label respectively; Concrete; Can in above-mentioned database, retrieve according to domain-name information, to obtain this domain name corresponding class label; Perhaps; Also can be through the information in the webpage that obtains each domain name correspondence in the domain name access historical record; Like the title of webpage, contents such as text are through carrying out text analyzing to info web; Obtain the subject classification of the information in the webpage, and then obtain each domain name corresponding class label respectively.For example, for this domain name of sports.abc.com, suppose that the title of the webpage that this domain name is corresponding is " abc physical culture ", the class label that then just can analyze this domain name through this title is " physical culture ", or the like.Specifically when info web is carried out text analyzing, can then carry out the participle analysis, how grasp text message and how the participle analysis then can be passed through existing techniques in realizing, just repeat no more at this through the text message in the webpage is grasped.
S103:, obtain the target class distinguishing label according to domain name access history record and said class label;
The user is to the historical record of domain name access, can reflect usually user's degree of concern than higher be the information of which kind of classification, if often visit the website of sport category, can reflect that this user has higher attention rate to sport category information such as a user.And the classification of the domain name of user capture, the class label of each domain name that can be through user capture embodies.Can obtain the higher domain name classification of user's attention rate according to the class label of domain name access historical record and domain name, i.e. the more interested target class distinguishing label of user.In user's the domain name access historical record, can also comprise and to reflect the information of user, like corresponding access time of each domain name, access times etc. except the website domain name of user capture to the domain name degree of concern.Can reflect the information of user to the domain name degree of concern according to the website domain name of user capture, like corresponding access time of each domain name, access times etc., and user capture domain name corresponding class label is confirmed the class label of the firm interest of user.
Specifically according to user's domain name access history record; And user capture domain name corresponding class label is when confirming the target class distinguishing label; Can confirm the target class distinguishing label according to the total degree of user capture domain name under each label, the total degree of the domain name that the user visits under certain class label is many, can explain that generally the user is having higher attention rate to this type of information; Therefore, can be with representing other class label of this type of domain name kind to confirm as user's interest target class distinguishing label.Concrete former class label that can the domain name access total degree is many is as user's interest target class distinguishing label; Also can preset a threshold value, the class label that the domain name access total degree is reached predetermined threshold value is as user's interest target class distinguishing label.
Can also confirm user's interest target class distinguishing label to the access time of each domain name under the class label according to the user in addition, because the user often has higher attention rate with respect to the domain name of visiting long term in the domain name of visiting in the recent period.Concrete; Can be to give the weights factor to the mode that each domain name in the domain name access historical record is from the close-by examples to those far off successively decreased by the access time successively; The product of the access times that each domain name is corresponding and the corresponding weights factor is as the corresponding weight of each domain name; To reach the domain name corresponding class label of preset weight threshold, confirm as the target class distinguishing label.For example, suppose information in the domain name access historical record be the user from June 1 to June 30 days Visitor Logs, then can be set to 1 for 6 months 1 day the weights factor; June 2 was set to 2; June 3 was set to 3, and by that analogy, June 30 was set to 30; And then will multiply by the corresponding weights factor with the access times of domain name, just can obtain the weight of domain name.For example, the access time of certain domain name sports.abc.com is June 10, and the corresponding weights factor is 10, and access times are 10 times, and the weight that then finally calculates is 100; The access time of another domain name yule.abc.com is June 20, and the corresponding weights factor is 20, and access times are 8 times, and the weight that then finally calculates is 160.It is thus clear that, though the user is slightly more than the access times to yule.abc.com to the access times of sports.abc.com, the weight that finally calculates, the former is but a little less than the latter.
Need to prove; Aforementioned only is the introduction of carrying out for the ease of understanding to introducing for example of the weights factor; In practical application, can set the size of the weights factor according to the demand of reality, in addition, also being not necessarily with the sky is that unit carries out increasing or decreasing; For example can also be unit hour to wait, or the like.Need to prove that in addition in the domain name access historical record in the information recorded, the corresponding access times of domain name have repeatedly, at this moment, the corresponding access time of domain name can be the time when visiting for the last time.
S104: obtain the candidate's domain name that is used to recommend according to said target class distinguishing label;
The target class distinguishing label generally is the user's interest class label, can reflect this user's attention rate than higher domain name classification, therefore, and can be with obtain the candidate's domain name that is used to recommend according to the target class distinguishing label.During concrete the realization, following implementation can be arranged:
1) add up the visiting frequency of this user to each domain name under the target class distinguishing label, the domain name that visiting frequency is met prerequisite is confirmed as the candidate's domain name that is used to recommend.Domain name wherein is the domain name that user's ever accessed is crossed; The user is to the visiting frequency of this or these domain name; Reflected the preference degree of user to a certain extent, that is to say this or these domain name, can with the user often the domain name of visit as the candidate's domain name that is used to recommend.
2) the global access amount of each domain name under the statistical objects class label, the domain name that the global access amount is met prerequisite is confirmed as the candidate's domain name that is used to recommend.Wherein, the global access amount is all users' of adding up visit capacity summation.The vast as the open sea information in relative internet; The quantity of information that each user can have access to is very limited; When the user recommends network address, the domain name that can consider global access amount under a certain class label is met certain prerequisite is as candidate's domain name, for the user provides more selection.During concrete the realization; Can count the global access amount (all users that also are about to add up are to the access times addition of this domain name) of each domain name respectively; When recommending, after having confirmed the target class distinguishing label, in database, find all domain names under this class label to certain user; With the bigger domain name of global access amount under the target class distinguishing label, confirm as the candidate's domain name that is used to recommend then.For example; The interested target class distinguishing label of user's first comprises " physical culture ", in database, includes domain name 1, domain name 2, domain name 3 or the like under " physical culture " classification; Wherein, Domain name 1 possibly not be the domain name that this user's first was visited with domain name 2, but the global access amount of these two domain names is bigger, then just can be used as the candidate's domain name that is used to recommend.
3) the whole domain names under the target class distinguishing label are divided into two sub-set, the domain name that appears in this user's domain name access history record is formed first subclass, and the domain name that does not appear in this user's domain name access history record is formed second subclass; Calculate each domain name and the website similarity between each domain name in first subclass in second subclass respectively, the domain name that website similarity in second subclass is reached prerequisite is confirmed as the candidate's domain name that is used to recommend.Similar with above-mentioned second method; When selecting the candidate's domain name that is used to recommend; Confirm based on the whole domain names under the user's interest target class distinguishing label equally; But the foundation of selecting no longer is the global access amount of each domain name, but domain name that the user did not visit and the similarity of domain name on web site contents of visiting.That is to say; If a domain name has identical class label with another domain name, and if user's ever accessed is crossed one of them domain name, then the probability of this another domain name of user capture also can be bigger; Therefore, also can be used as the candidate's domain name that is used to recommend.Wherein, website calculation of similarity degree method can with prior art in identical, repeat no more here.About prerequisite, can be to preestablish similarity threshold, if greater than this threshold value, just can be used for recommending, or the like.
4) the recommendation network address of clicking in the historical recommendation results of this user is confirmed as the candidate's domain name that is used to recommend.In practical application, after having confirmed recommendation results, can in webpage, represent to the user in certain relatively-stationary zone, supply the user to click.Recommend network address if the user clicks in historical recommendation results, explain to a certain extent, the historical needs of recommending network address to satisfy the user are so can continue the network address that the user clicked as the candidate's domain name that is used to recommend in historical recommendation results.
Can also combine to use wherein several kinds in the above implementation in addition, the interest that meets the user with the candidate's domain name that is used in recommendation is more paid close attention to.
S105: confirm to recommend network address based on said candidate's domain name;
The candidate's domain name that obtains through above step is the domain name that the user more has tendency paid close attention to and then visit, can represent to the user as the recommendation network address at the navigation page that the user browses.The display area of the navigation page is normally limited, therefore, can show whole candidate's domain names for the user rolls at the navigation page; Can do further ordering to candidate's domain name earlier in addition, the result after the ordering showed the user, to better meet user's needs.Specifically candidate's domain name is sorted and after the user shows ordering as a result the time; Can be according to the corresponding access times of each domain name in this user's domain name access history record; Candidate's domain name is sorted, and the domain name that will meet preset rank condition is as recommending network address to show to this user; Can also obtain the preference-score of this user to candidate's domain name according to the click situation of this user to the network address in the historical recommendation results, the domain name that preference-score is met prerequisite is as recommending network address to show to the user; And be used in combination two kinds of above-mentioned methods, so that the recommendation network address of showing in the navigation page, the interest of agreeing with the user more.Representing the recommendation network address to the user when, can show the user to the class label under the domain name of recommending the network address correspondence simultaneously, so that the user better browses interested network address.Certainly; In above-mentioned several kinds of sortords; Owing to only considered these two factors of active user's visit situation and/or the click situation in recommendation results, therefore, recommended the user if come several domain names of front after only will sorting in view of the above; Then may make the user not visit and the global access amount is bigger, or can not get recommended chance with website that the domain name of user capture has a very high website similarity; Therefore, in practical application, can also represent in recommendation results and reserve a zone in the zone; Be used to represent and do not visit before the aforementioned user but the also interested possibly domain name of user enlarges the scope of recommendation with this.
S106: in the navigation page that this user browses, represent the recommendation network address.
Obtaining to be used for after the network address that this user recommends, just can in the navigation page that the user browses, to represent this recommendation network address.Also be; The user can see a zone in the navigation page; The content that wherein represents is the network address of recommending for this user according to user's access history, and in other words, different users is when the same Web side navigation page of browser; Network address possibly be different in this zone, thereby embodies the personalization between different user.
When concrete the realization; The executive agent of abovementioned steps S101 to S105 can be the application program of client; Also promptly, realize the technique scheme that the embodiment of the invention provides by client-side program separately, certainly; The database that need use etc. can be kept at client terminal local in advance, and can upgrade or the like database through server.Perhaps, can also use the mode of client end/server end to realize the method that the embodiment of the invention provides.At this moment; Can be gathered user's domain name access situation by client, the end of uploading onto the server then carries out further analytical calculation by server end; Determine user's interest target class distinguishing label; And be used for candidate's domain name of recommending or the like to the user, and then be pushed to client, represent to the user by client.Certainly and since same server end generally can be corresponding a plurality of clients, therefore; Server end need be distinguished the information that different client side is uploaded, and at this moment, client is when uploading the domain name access record; Also upload user totem information; Like this, server end can be distinguished different users according to the user totem information of client upload, in the navigation page that the corresponding user of user totem information browses, represents the recommendation network address.Server end can also be with user totem information, corresponding to the user's interest target class distinguishing label of user totem information; And get up corresponding to the information stores such as recommendation network address of user totem information; When the user browses the navigation page, according to the user totem information of client upload, will be corresponding to the user's interest target class distinguishing label of user totem information; And corresponding to the recommendation network address of user totem information; Send client to,, and recommend network address so that client represents class label in the navigation page that the user browses.
Wherein, about user totem information, can be the user when client-side program is installed, be the id information of user's generation automatically, this ID generally has uniqueness, and therefore, client just can be uploaded this I D information when uploading user totem information.Certainly, can also be user's IP address, perhaps user's accounts information under listed situation, or the like.
In a word,, can obtain user's domain name access historical record, comprise the domain name of the website of this user capture in the domain name access historical record through the said method that the embodiment of the invention provides; Obtain each domain name difference corresponding class label in the domain name access history record then, realized classification the domain name of user capture; According to domain name access historical record and said class label, can obtain the target class distinguishing label, thereby obtain the classification of the more interested domain name of user; Obtain the candidate's domain name that is used to recommend according to the target class distinguishing label, the interest that can make candidate's domain name of acquisition meet the user is more paid close attention to; Based on said candidate's domain name, in the navigation page that this user browses, represent the recommendation network address.Thereby realized when the user browses the navigation page, more meeting the network address that this user interest is paid close attention to, and realized personalized Web side navigation being provided to different users for it provides.
The method of the recommendation network address that provides with the embodiment of the invention is corresponding, and the embodiment of the invention also provides a kind of device of recommending network address, and referring to Fig. 2, this device specifically can comprise:
Write down acquiring unit 201, be used to obtain user's domain name access historical record; The domain name that comprises the website of this user capture in the domain name access history record;
Domain name kind distinguishing label acquiring unit 202 is used for obtaining each domain name difference corresponding class label that the domain name access history writes down;
Target class distinguishing label acquiring unit 203 is used for obtaining the target class distinguishing label according to domain name access history record and said class label;
Candidate's domain name acquiring unit 204 is used for obtaining the candidate's domain name that is used to recommend according to said target class distinguishing label;
Recommend network address to confirm unit 205, be used for confirming to recommend network address based on said candidate's domain name;
Domain name class label acquiring unit 202 can comprise:
The first domain name kind distinguishing label obtains subelement, is used for the database that basis is set up in advance, obtains each domain name difference corresponding class label in the domain name access history record, and said database is used to preserve the corresponding relation between domain name and the label;
Perhaps,
The second domain name kind distinguishing label obtains subelement, is used for obtaining the corresponding info web of each domain name of domain name access history record, through said info web is carried out text analyzing, obtains each domain name corresponding class label respectively.
Can also comprise the access time that each domain name is corresponding in the domain name access historical record, and the corresponding access times of each domain name; Target class distinguishing label acquiring unit 203 can comprise at this moment:
The first target class distinguishing label obtains subelement, is used for corresponding access time and the corresponding access times of each domain name of domain name, each domain name according to the website of user capture, obtains the target class distinguishing label.Here; The first target class distinguishing label obtains subelement; Specifically can be used for: the mode to each domain name of domain name access historical record is from the close-by examples to those far off successively decreased by the access time is successively given the weights factor; The product of the access times that each domain name is corresponding and the corresponding weights factor will reach the domain name corresponding class label of presetting weight threshold as the corresponding weight of each domain name, confirm as the target class distinguishing label.
Candidate's domain name acquiring unit 204 can comprise:
First candidate's domain name is obtained subelement, is used to add up the visiting frequency of this user to each domain name under the target class distinguishing label, and the domain name that visiting frequency is met prerequisite is confirmed as the candidate's domain name that is used to recommend;
And/or,
Second candidate's domain name is obtained subelement, is used for the global access amount of each domain name under the statistical objects class label, and the domain name that the global access amount is met prerequisite is confirmed as the candidate's domain name that is used to recommend; Wherein, said global access amount is all users' of adding up visit capacity summation;
And/or,
The 3rd candidate's domain name is obtained subelement; Be used for the whole domain names under the target class distinguishing label are divided into two sub-set; The domain name that appears in this user's domain name access history record is formed first subclass, and the domain name that does not appear in this user's domain name access history record is formed second subclass; Calculate each domain name and the website similarity between each domain name in first subclass in second subclass respectively, the domain name that website similarity in second subclass is reached prerequisite is confirmed as the candidate's domain name that is used to recommend;
And/or,
The 4th candidate's domain name is obtained subelement, is used for the recommendation network address that the historical recommendation results of this user was clicked is confirmed as the candidate's domain name that is used to recommend.
In order to show to the user, recommend network address to confirm that unit 205 can comprise through preferred domain name:
The ordering subelement is used for candidate's domain name is sorted, and confirms to recommend network address according to ranking results.
The ordering subelement specifically can be used for:
According to the corresponding access times of each domain name in this user's domain name access history record, candidate's domain name is sorted, the domain name that will meet preset rank condition is as recommending network address to show to this user;
And/or,
According to the click situation of this user to the network address in the historical recommendation results, obtain the preference-score of this user to candidate's domain name, the domain name that preference-score is met prerequisite is as recommending network address to show to the user.
In a word,, can obtain user's domain name access historical record, comprise the domain name of the website of this user capture in the domain name access historical record through the said apparatus that the embodiment of the invention provides; Obtain each domain name difference corresponding class label in the domain name access history record then, realized classification the domain name of user capture; According to domain name access historical record and said class label, can obtain the target class distinguishing label, thereby obtain the classification of the more interested domain name of user; Obtain the candidate's domain name that is used to recommend according to the target class distinguishing label, the interest that can make candidate's domain name of acquisition meet the user is more paid close attention to; Based on said candidate's domain name, in the navigation page that this user browses, represent the recommendation network address.Thereby realized when the user browses the navigation page, more meeting the network address that this user interest is paid close attention to, and realized personalized Web side navigation being provided to different users for it provides.
In addition, the method for the above-mentioned recommendation network address that provides with the embodiment of the invention and install correspondingly, the embodiment of the invention also provides a kind of system of recommending network address, and referring to Fig. 3, this system comprises client 301 and server end 302, wherein:
Client 301 comprises:
Information acquisition unit 3011 is used to gather user's domain name access historical record; The domain name that comprises the website of this user capture in the domain name access history record;
First communication unit 3012 is used for domain name access history record and corresponding user totem information are uploaded onto the server;
Said service end 302 comprises:
Domain name kind distinguishing label acquiring unit 3021 is used for obtaining each domain name difference corresponding class label that the domain name access history writes down;
Target class distinguishing label acquiring unit 3022 is used for obtaining the target class distinguishing label according to domain name access history record and said class label;
Candidate's domain name acquiring unit 3023 is used for obtaining the candidate's domain name that is used to recommend according to said target class distinguishing label;
Recommend network address to confirm unit 3024, be used for confirming to recommend network address based on said candidate's domain name;
Second communication unit 3025 is used for according to said user totem information said recommendation network address being pushed to clients corresponding;
Said client 301 also comprises:
Represent unit 3013, the navigation page that is used for browsing this user represents the recommendation network address.
In practical application, said server end 302 can also comprise:
Storage unit is used to store user totem information, corresponding to the target class distinguishing label of user totem information, and corresponding to the recommendation network address of user totem information;
At this moment; Said second communication unit 3024 specifically is used for: when the user browses the navigation page, according to the user totem information of client upload, with said target class distinguishing label corresponding to user totem information; And corresponding to the recommendation network address of user totem information; Send client to,, and recommend network address so that client represents said class label in the navigation page that the user browses.
Description through above embodiment can know, those skilled in the art can be well understood to the present invention and can realize by the mode that software adds essential general hardware platform.Based on such understanding; The part that technical scheme of the present invention contributes to prior art in essence in other words can be come out with the embodied of software product; This computer software product can be stored in the storage medium, like ROM/RAM, magnetic disc, CD etc., comprises that some instructions are with so that a computer equipment (can be a personal computer; Server, the perhaps network equipment etc.) carry out the described method of some part of each embodiment of the present invention or embodiment.
Each embodiment in this instructions all adopts the mode of going forward one by one to describe, and identical similar part is mutually referring to getting final product between each embodiment, and each embodiment stresses all is the difference with other embodiment.Especially, for device or system embodiment, because it is basically similar in appearance to method embodiment, so describe fairly simplely, relevant part gets final product referring to the part explanation of method embodiment.Apparatus and system embodiment described above only is schematic; Wherein said unit as the separating component explanation can or can not be physically to separate also; The parts that show as the unit can be or can not be physical locations also; Promptly can be positioned at a place, perhaps also can be distributed on a plurality of NEs.Can realize the purpose of present embodiment scheme according to the needs selection some or all of module wherein of reality.Those of ordinary skills promptly can understand and implement under the situation of not paying creative work.
More than to method, the Apparatus and system of recommendation network address provided by the present invention; Carried out detailed introduction; Used concrete example among this paper principle of the present invention and embodiment are set forth, the explanation of above embodiment just is used for helping to understand method of the present invention and core concept thereof; Simultaneously, for one of ordinary skill in the art, according to thought of the present invention, part all can change on embodiment and range of application.In sum, this description should not be construed as limitation of the present invention.
Claims (18)
1. a method of recommending network address is characterized in that, comprising:
Obtain user's domain name access historical record; The domain name that comprises the website of this user capture in the domain name access history record;
Obtain each domain name difference corresponding class label in the domain name access history record;
According to domain name access history record and said class label, obtain the target class distinguishing label;
Obtain the candidate's domain name that is used to recommend according to said target class distinguishing label;
Confirm to recommend network address based on said candidate's domain name;
In the navigation page that this user browses, represent the recommendation network address.
2. method according to claim 1 is characterized in that, the said domain name access historical record that obtains the user comprises:
Reception is by the domain name access historical record and the corresponding user totem information of client upload;
In the navigation page that this user browses, represent the recommendation network address, comprising:
According to said user totem information said recommendation network address is pushed to clients corresponding, so that in the navigation page that the corresponding user of said user totem information browses, represent the recommendation network address.
3. method according to claim 2 is characterized in that, saidly also comprises:
The storage user totem information, corresponding to the target class distinguishing label of user totem information, and corresponding to the recommendation network address of user totem information;
Saidly according to said user totem information said recommendation network address is pushed to clients corresponding and comprises:
When the user browses the navigation page; User totem information according to client upload; With said target class distinguishing label, and, send client to corresponding to the recommendation network address of user totem information corresponding to user totem information; So that client represents said class label in the navigation page that the user browses, and recommend network address.
4. according to each described method of claim 1 to 3, it is characterized in that said each domain name difference corresponding class label that obtains in the domain name access history record comprises:
According to the database of setting up in advance, obtain each domain name difference corresponding class label in the domain name access history record, said database is used to preserve the corresponding relation between domain name and the label;
Perhaps,
Obtain the corresponding info web of each domain name in the domain name access history record,, obtain each domain name corresponding class label respectively through said info web is carried out text analyzing.
5. according to each described method of claim 1 to 3, it is characterized in that, also comprise the access time that each domain name is corresponding in the domain name access history record, and the corresponding access times of each domain name; Saidly obtain the target class distinguishing label, comprising according to domain name access history record and said class label:
Access time and each the domain name corresponding access times corresponding according to domain name, each domain name of the website of user capture are obtained the target class distinguishing label.
6. method according to claim 5 is characterized in that, the domain name of said website according to user capture, corresponding access time and the corresponding access times of each domain name of each domain name are obtained the target class distinguishing label, comprising:
Mode to each domain name in the domain name access historical record is from the close-by examples to those far off successively decreased by the access time is successively given the weights factor; The product of the access times that each domain name is corresponding and the corresponding weights factor is as the corresponding weight of each domain name; To reach the domain name corresponding class label of preset weight threshold, confirm as the target class distinguishing label.
7. according to each described method of claim 1 to 3, it is characterized in that, saidly obtain the candidate's domain name that is used to recommend, comprising according to said target class distinguishing label:
Add up the visiting frequency of this user to each domain name under its target class distinguishing label, the domain name that visiting frequency is met prerequisite is confirmed as the candidate's domain name that is used to recommend;
And/or,
The global access amount of each domain name under the statistical objects class label, the domain name that the global access amount is met prerequisite is confirmed as the candidate's domain name that is used to recommend; Wherein, said global access amount is all users' of adding up visit capacity summation;
And/or,
Whole domain names under the target class distinguishing label are divided into two sub-set, and the domain name that appears in this user's domain name access history record is formed first subclass, and the domain name that does not appear in this user's domain name access history record is formed second subclass; Calculate each domain name and the website similarity between each domain name in first subclass in second subclass respectively, the domain name that website similarity in second subclass is reached prerequisite is confirmed as the candidate's domain name that is used to recommend;
And/or,
The recommendation network address of clicking in the historical recommendation results of this user is confirmed as the candidate's domain name that is used to recommend.
8. according to each described method of claim 1 to 3, it is characterized in that, saidly confirm to recommend network address to comprise based on said candidate's domain name:
Candidate's domain name is sorted, confirm to recommend network address according to ranking results.
9. method according to claim 8 is characterized in that, said candidate's domain name is sorted, and confirms to recommend network address to comprise according to ranking results:
According to the corresponding access times of each domain name in this user's domain name access history record, candidate's domain name is sorted, the domain name that will meet preset rank condition is as recommending network address;
And/or,
According to the click situation of this user to the network address in the historical recommendation results, obtain the preference-score of this user to candidate's domain name, the domain name that preference-score is met prerequisite is as recommending network address.
10. a device of recommending network address is characterized in that, comprising:
Write down acquiring unit, be used to obtain user's domain name access historical record; The domain name that comprises the website of this user capture in the domain name access history record;
Domain name kind distinguishing label acquiring unit is used for obtaining each domain name difference corresponding class label that the domain name access history writes down;
Target class distinguishing label acquiring unit is used for obtaining the target class distinguishing label according to domain name access history record and said class label;
Candidate's domain name acquiring unit is used for obtaining the candidate's domain name that is used to recommend according to said target class distinguishing label;
Recommend network address to confirm the unit, be used for confirming to recommend network address based on said candidate's domain name;
Display unit, the navigation page that is used for browsing this user represents the recommendation network address.
11. device according to claim 10 is characterized in that, domain name class label acquiring unit comprises:
The first domain name kind distinguishing label obtains subelement, is used for the database that basis is set up in advance, obtains each domain name difference corresponding class label in the domain name access history record, and said database is used to preserve the corresponding relation between domain name and the label;
Perhaps,
The second domain name kind distinguishing label obtains subelement, is used for obtaining the corresponding info web of each domain name of domain name access history record, through said info web is carried out text analyzing, obtains each domain name corresponding class label respectively.
12. device according to claim 10 is characterized in that, also comprises the access time that each domain name is corresponding in the domain name access history record, and the corresponding access times of each domain name; Said target class distinguishing label acquiring unit comprises:
The first target class distinguishing label obtains subelement, is used for corresponding access time and the corresponding access times of each domain name of domain name, each domain name according to the website of user capture, obtains the target class distinguishing label.
13. device according to claim 12; It is characterized in that; The said first target class distinguishing label obtains subelement, specifically is used for: the mode to each domain name of domain name access historical record is from the close-by examples to those far off successively decreased by the access time is successively given the weights factor, and the product of the access times that each domain name is corresponding and the corresponding weights factor is as the corresponding weight of each domain name; To reach the domain name corresponding class label of preset weight threshold, confirm as the target class distinguishing label.
14. device according to claim 10 is characterized in that, said candidate's domain name acquiring unit comprises:
First candidate's domain name is obtained subelement, is used to add up the visiting frequency of this user to each domain name under the target class distinguishing label, and the domain name that visiting frequency is met prerequisite is confirmed as the candidate's domain name that is used to recommend;
And/or,
Second candidate's domain name is obtained subelement, is used for the global access amount of each domain name under the statistical objects class label, and the domain name that the global access amount is met prerequisite is confirmed as the candidate's domain name that is used to recommend; Wherein, said global access amount is all users' of adding up visit capacity summation;
And/or,
The 3rd candidate's domain name is obtained subelement; Be used for the whole domain names under the target class distinguishing label are divided into two sub-set; The domain name that appears in this user's domain name access history record is formed first subclass, and the domain name that does not appear in this user's domain name access history record is formed second subclass; Calculate each domain name and the website similarity between each domain name in first subclass in second subclass respectively, the domain name that website similarity in second subclass is reached prerequisite is confirmed as the candidate's domain name that is used to recommend;
And/or,
The 4th candidate's domain name is obtained subelement, is used for the recommendation network address that the historical recommendation results of this user was clicked is confirmed as the candidate's domain name that is used to recommend.
15. device according to claim 10 is characterized in that, said recommendation network address confirms that the unit comprises:
The ordering subelement is used for candidate's domain name is sorted, and confirms to recommend network address according to ranking results.
16. device according to claim 15 is characterized in that, said ordering subelement specifically is used for:
According to the corresponding access times of each domain name in this user's domain name access history record, candidate's domain name is sorted, the domain name that will meet preset rank condition is as recommending network address;
And/or,
According to the click situation of this user to the network address in the historical recommendation results, obtain the preference-score of this user to candidate's domain name, the domain name that preference-score is met prerequisite is as recommending network address.
17. a system of recommending network address is characterized in that, comprises client and service end, wherein:
Said client comprises:
Information acquisition unit is used to gather user's domain name access historical record; The domain name that comprises the website of this user capture in the domain name access history record;
First communication unit is used for domain name access history record and corresponding user totem information are uploaded onto the server;
Said service end comprises:
Domain name kind distinguishing label acquiring unit is used for obtaining each domain name difference corresponding class label that the domain name access history writes down;
Target class distinguishing label acquiring unit is used for obtaining the target class distinguishing label according to domain name access history record and said class label;
Candidate's domain name acquiring unit is used for obtaining the candidate's domain name that is used to recommend according to said target class distinguishing label;
Recommend network address to confirm the unit, be used for confirming to recommend network address based on said candidate's domain name;
The second communication unit is used for according to said user totem information said recommendation network address being pushed to clients corresponding;
Said client also comprises:
Represent the unit, the navigation page that is used for browsing this user represents the recommendation network address.
18. system according to claim 17 is characterized in that, said server end also comprises:
Storage unit is used to store user totem information, corresponding to the target class distinguishing label of user totem information, and corresponding to the recommendation network address of user totem information;
Said second communication unit specifically is used for: when the user browses the navigation page; User totem information according to client upload; With said target class distinguishing label, and, send client to corresponding to the recommendation network address of user totem information corresponding to user totem information; So that client represents said class label in the navigation page that the user browses, and recommend network address.
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| CN201210239708.3A CN102799662B (en) | 2012-07-10 | 2012-07-10 | Method, the Apparatus and system of network address is recommended based on domain name access historical record |
| CN201610170286.7A CN105868291A (en) | 2012-07-10 | 2012-07-10 | Website address recommendation method, apparatus and system |
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