CN103312584A - Method and apparatus for releasing information in network community - Google Patents

Abstract

The aim of the invention is to provide a method and an apparatus for releasing information in a network community. The method comprises the steps of: first, acquiring community property of the network community; matching and querying a plurality of pieces of pre-stored to-be-released information according to the community property of the network community so as to determine one or a plurality of pieces of to-be-released information matched with the community property of the network community; and then releasing the one or a plurality of pieces of to-be-released information to the network community. Compared with the prior art, accurate matching is carried out on the to-be-released information through the community property of the multi-dimensional network community, relevancy between the to-be-released information and the community property of the network community is improved, the purpose of efficiently and automatically releasing information in the network community is achieved, and cost for artificial information releasing is reduced.

Description

A kind of method and apparatus that in Web Community, releases news

Technical field

The present invention relates to Internet technical field, relate in particular to a kind of technology that in Web Community, releases news.

Background technology

Prior art is in search engine or personal homepage, can be according to the search sequence of unique user input and/or described user's attribute information, in information bank to be released, carry out matching inquiry, the information to be released that is complementary with acquisition and search sequence and/or attribute information, thus to the user provide this (etc.) information to be released.But in multi-user's Web Community, such as network forum (BBS (Bulletin Board System)), network mhkc, announcement board, group's discussion etc., because the interactive form that adopts the multi-user to participate in, thereby can not only carry out the coupling of information to determine information to be released according to the search sequence of sole user's input and/or this user's attribute information; And then can't realize the automatic purpose of issuing useful information in the Web Community that the multi-user participates in.

Therefore, how determining exactly in Web Community and issue one or more waiting messages, is one of present problem demanding prompt solution.

Summary of the invention

The purpose of this invention is to provide a kind of method and apparatus that in Web Community, releases news.

According to an aspect of the present invention, provide a kind of computer implemented method that releases news in Web Community, the method may further comprise the steps:

A obtains community's attribute of Web Community;

Wherein, the method also comprises:

X carries out matching inquiry according to community's attribute of described Web Community to the information a plurality of to be released that prestores, the information one or more to be released that is complementary with community's attribute of determining with described Web Community;

Y is distributed to described Web Community with described one or more information to be released.

According to a further aspect in the invention, also provide a kind of equipment for releasing news in Web Community, this equipment comprises:

The first deriving means is for the community's attribute that obtains Web Community;

Wherein, this equipment also comprises:

First determines device, is used for the community's attribute according to described Web Community, and the information a plurality of to be released that prestores is carried out matching inquiry, the information one or more to be released that is complementary with community's attribute of determining with described Web Community;

Distributing device is used for described one or more information to be released are distributed to described Web Community.

Compared with prior art, the present invention carries out matching inquiry according to community's attribute of Web Community to the information a plurality of to be released that prestores, the information one or more to be released that is complementary with community's attribute of determining with described Web Community; Then described one or more information to be released are distributed to described Web Community; Namely community's attribute of the Web Community by various dimensions is treated to release news and is accurately mated, improved the degree of correlation of community's attribute of information to be released and Web Community, thereby realized the purpose that in Web Community, automatically releases news efficiently, reduced simultaneously the cost that manually releases news.

Description of drawings

By reading the detailed description that non-limiting example is done of doing with reference to the following drawings, it is more obvious that other features, objects and advantages of the present invention will become:

Fig. 1 illustrates the schematic diagram according to the network equipment that releases news of one aspect of the invention;

Fig. 2 illustrates the schematic diagram of the network equipment that releases news in accordance with a preferred embodiment of the present invention;

Fig. 3 illustrates the schematic diagram of the network equipment that releases news of another preferred embodiment according to the present invention;

Fig. 4 illustrates the flow chart of the method that releases news according to a further aspect of the present invention in Web Community;

Fig. 5 illustrates the flow chart of the method that releases news in accordance with a preferred embodiment of the present invention in Web Community;

Fig. 6 illustrates the flow chart of the method that releases news of another preferred embodiment according to the present invention in Web Community.

Same or analogous Reference numeral represents same or analogous parts in the accompanying drawing.

Embodiment

Below in conjunction with accompanying drawing the present invention is described in further detail.

Fig. 1 illustrates the schematic diagram for the network equipment that releases news according to one aspect of the invention.

At this, the described network equipment includes but not limited to the cloud that computer, network host, single network server, a plurality of webserver collection or a plurality of server consist of.At this, cloud is by consisting of based on a large amount of computers of cloud computing (Cloud Computing) or the webserver, and wherein, cloud computing is a kind of of Distributed Calculation, a super virtual machine that is comprised of the loosely-coupled computer collection of a group.

At this, can be to communicate the independently equipment that is connected by network with the network equipment 1 according to the equipment of the data message for storage networking community of the present invention, include but not limited to common computer, server, main frame etc.; Also can be to be integral with the network equipment 1, for simplicity's sake, below be described to be integral as example with the network equipment 1.

As shown in Figure 1, the network equipment 1 comprises the first deriving means 111, the first definite device 112 and distributing device 113.

Come the process of the network equipment 1 realization information issue is described in detail referring to Fig. 1:

At first, the first deriving means 111 obtains community's attribute of Web Community.

At this, described Web Community includes but not limited to any online communation space applicable to multi-user's participation of the present invention, discusses such as network forum (BBS (Bulletin Board System)), network mhkc, announcement board, group etc.; Have a plurality of users to participate in the consolidated network community, these a plurality of users may discuss to one or more specific or unspecific themes, and wherein, the mode of discussion includes but not limited to, independently posts, notice is formerly commented on etc.Those skilled in the art will be understood that above-mentioned Web Community only for giving an example, and other Web Communities existing or that may occur from now on also should be included in the protection range of the present invention as applicable to the present invention, and are contained in this with way of reference.

At this, the described mode of obtaining community's attribute of Web Community comprise following at least each:

1) obtains the presupposed information of described Web Community; According to described presupposed information, determine community's attribute of described Web Community; These contents will describe in detail in the following embodiments;

2) obtain a plurality of notice from a plurality of users in the described Web Community; By the natural language analysis rule described a plurality of notice are analyzed identification, to extract its content characteristic separately; According to described content characteristic, determine community's attribute of described Web Community; These contents will describe in detail in the following embodiments.

At this, obtain the process of community's attribute of Web Community and can carry out in real time, when satisfying trigger condition, as when receiving community's attribute from third party device and obtaining request, namely community's attribute of Web Community obtained operation; Also can be a preprocessing process, for follow-up many information to be released be carried out matching operation.

Those skilled in the art will be understood that the above-mentioned mode of obtaining community's attribute of Web Community only is for example; the mode of other existing or community's attributes that obtain Web Community that may occur from now on is as applicable to the present invention; also should be included in the protection range of the present invention, and be contained in this with way of reference.

First determines community's attribute of the described Web Community that device 112 obtains by the first deriving means 111, and the information a plurality of to be released that prestores is carried out matching inquiry, the information one or more to be released that is complementary with community's attribute of determining with described Web Community.

At this, the mode of prestoring of described many information to be released include but not limited to following each:

1) is pre-stored in the information bank to be released; Wherein, described information bank to be released can be positioned at the network equipment 1, also can be positioned at third party device; It includes but not limited to relational database, Key-Value storage system, file system etc.;

2) be pre-stored in the information inquiry table.

At this, the mode of described coupling include but not limited to following each:

1) according to community's attribute of the Web Community that has obtained, wherein, these community's attribute available feature keywords characterize, and represent community's attribute of Web Community with A at this, as shown in the formula 1) shown in:

$A=[a_1{\stackrel{\→}{i}}_1,a_2{\stackrel{\→}{i}}_2,......,a_n{\stackrel{\→}{i}}_n]---1)$

Wherein, vector

Be respectively 1-n characteristic key words of the community's attribute that represents this Web Community, a ₁-a _nBe respectively 1-n characteristic key words weight of the community's attribute that represents this Web Community;

And the information attribute of the information to be released of precognition, these information attribute available information keywords characterize, and represent the information attribute of an information to be released with B, as shown in the formula 2) shown in:

$B=[b_1{\stackrel{\→}{j}}_1,b_2{\stackrel{\→}{j}}_2,......,b_m{\stackrel{\→}{j}}_m]---2)$

Wherein, vector

Be respectively 1-m information keyword of the information attribute that represents this information to be released, b ₁-b _mBe respectively 1-m information keyword weight of the information attribute that represents this information to be released;

And predict the degree of correlation between each characteristic key words and each the information keyword, as shown in the formula 3) shown in:

$r[{\stackrel{\→}{i}}_l,{\stackrel{\→}{j}}_k](1\∈[1,n],k\∈[1,m],)---3)$

Then can be by following formula 4) calculate the degree of correlation R of the information attribute B of the attribute A of community of the Web Community that obtains and information to be released:

$R(A,B)=\frac{\underset{k=1}{\overset{m}{\mathrm{\Σ}}}\underset{l=1}{\overset{n}{\mathrm{\Σ}}}{a}_l{b}_{k}r\left({\stackrel{\→}{i}}_l{,\stackrel{\→}{j}}_k\right)}{\sqrt{\underset{l=1}{\overset{n}{\mathrm{\Σ}}}{a_l}^2}+\sqrt{\underset{j=1}{\overset{m}{\mathrm{\Σ}}}{b_k}^2}}---4)$

At this, the mode of determining the information to be released that is complementary with this community's attribute include but not limited to following each:

1) degree of correlation R is greater than the information to be released of predetermined degree of correlation threshold value;

The information to be released of the predetermined number that 2) degree of correlation R in many information to be released is larger.

At this, the weight of described characteristic key words determine mode include but not limited to following each:

1) whether characteristic key words is the presupposed information such as community names, community's type, community's home address of Web Community; For example, if characteristic key words is the presupposed information of Web Community, then the weight of this characteristic key words is higher;

2) characteristic key words occurrence frequency in a plurality of notice of Web Community; For example, a certain characteristic key words occurrence frequency in a plurality of notice of Web Community is higher, and then the weight of this characteristic key words is higher;

3) user gradation of user in this Web Community of a certain notice of issue in a certain Web Community; For example, certain user's user gradation is higher, and the weight that then appears at the characteristic key words in the notice of this user issue is higher;

4) time of a certain notice of issue and the distance of current time in Web Community; For example, time gap is less, and the weight that then appears at the characteristic key words in this notice is higher.

Those skilled in the art will be understood that the mode of the weight of above-mentioned definite characteristic key words only is for example; the mode of the weight of other definite characteristic key words existing or that may occur from now on is as applicable to the present invention; also should be included in the protection range of the present invention, and be contained in this with way of reference.

In an example, the attribute A of community of Web Community is by formula 1) expression, and the information attribute B of an information to be released is by formula 2) expression; The degree of correlation between 2 information keywords of 2 characteristic key words of the attribute A of community of Web Community and the information attribute B of an information to be released is as shown in the table:

Table 1)

The weight a of the characteristic key words " manicure " of the known attribute A of community ₁Be 0.7 and the weight a of characteristic key words " South Korean TV soaps " ₂Be 0.3; The weight b of the information keyword " fat-reducing " of information attribute B ₁Be 0.8 and the weight b of information keyword " video " ₂Be 0.2; Then can be by 4) the formula degree of correlation R that calculates the information attribute B of the attribute A of community of the Web Community that obtains and information to be released is 0.317 (=((0.7 * 0.8 * 0.8+0.7 * 0.2 * 0+0.3 * 0.8 * 0+0.3 * 0.2 * 0.9)/((0.7 ²+ 0.3 ²) ^1/2+ (0.8 ²+ 0.2 ²) ^1/2)), this degree of correlation R then determines the information to be released that this information to be sent is complementary for the community's attribute with this Web Community greater than predetermined degree of correlation threshold value 0.3; According to the above, community's attribute and a plurality of information to be sent of this Web Community are mated respectively, to determine one or more information to be sent.

2) according to community's attribute of the Web Community that obtained, as represent the characteristic key words of community's attribute of this Web Community, in inverted index storehouse (as shown in table 2), carry out matching inquiry, with determine should (etc.) message identification information one or more to be sent corresponding to characteristic key words; And then according to these message identification information to be sent, in information bank to be sent, extract its each self-corresponding information to be sent.

At this, comprise keyword and the corresponding relation that comprises all information to be sent of this keyword in the described inverted index storehouse; As shown in the table:

Table 2:

Keyword	Message identification information to be sent
		K1	T1、T2
K2	T2、T3
		K3	T3

For example, in table 2, corresponding relation illustrates in information to be sent corresponding to message identification information T1 to be sent and T2 and comprises keyword K1.

Preferably, also can be by 4) community's attribute of formula computing network community with by the degree of correlation of inverted index storehouse matching inquiry with a determinate multitudes information to be sent, sort according to degree of correlation order from high to low, thereby the information to be sent of the front predetermined quantity that will sort is distributed to the information to be released of this Web Community as needs.

At this, need to prove, the every numerical value in above-mentioned the giving an example only is the example of illustration, for reader understanding the present invention, the True Data when being not practical application should not be considered as any restriction to the present patent application protection range.If no special instructions, the function of other local numerical value that occur for simplicity's sake, repeats no more with identical herein herein.

Those skilled in the art will be understood that the mode of above-mentioned definite degree of correlation and/or the mode of definite and one or more information to be released that community's attribute is complementary only are for example; the mode of other definite degrees of correlation existing or that may occur from now on and/or determine and the mode of one or more information to be released that community's attribute is complementary as applicable to the present invention; also should be included in the protection range of the present invention, and be contained in this with way of reference.

Subsequently, distributing device 113 determines that with first the information one or more to be released that device 112 is determined is distributed to described Web Community.

At this, determine the one or more information to be released of issue to the mode of the order of Web Community include but not limited to following each:

1) degree of correlation between community's attribute of information to be released and this Web Community;

2) the value mark of predetermined information to be released;

3) user treats the favorable comment degree that releases news in the historical issuing process.

Particularly, distributing device 113 is determined the information one or more to be released that device 112 is determined with first, is distributed to Web Community with new a subsides as this Web Community, also can be used as replying to the topic of a certain notice of Web Community; For example, with new paste of a certain information to be released as Web Community, be distributed in this Web Community by the communication mode of arranging; At this, the communication mode of described agreement comprises by the internal communication protocol using such as the network equipment of the media such as bus, described internal communication protocol using includes but not limited to be present in the various forms communication in the computer, for example: the communication protocol in the object based programming between the object; Message transmission protocol in the operating system between distinct program or the computer disparate modules.

Those skilled in the art will be understood that the mode of above-mentioned issue information to be released is only for giving an example; the mode of other issues existing or that may occur from now on information to be released is as applicable to the present invention; also should be included in the protection range of the present invention, and be contained in this with way of reference.

Further, the network equipment 1 also can pass through page technology, such as JSP, ASP or PHP etc., the mode of the information in this Web Community with screen display provided to subscriber equipment, for a plurality of users of this Web Community browse, the operation such as answer.

Preferably, the first deriving means 111, first determines that between device 112 and the distributing device 113 be to work continuously.Particularly, the first deriving means 111 obtains community's attribute of Web Community constantly; The second deriving means 112 also constantly by community's attribute of described Web Community, carries out matching inquiry to the information a plurality of to be released that prestores, with the information one or more to be released of determining to be complementary with described community attribute; Distributing device 113 also is distributed to described Web Community with described one or more information to be released constantly.At this, it will be understood by those skilled in the art that " continuing " refers to that each device constantly carries out the issue of the determining of the obtaining of community's attribute of above-mentioned Web Community, information to be released, information to be released, until satisfy predetermined stoppage condition, for example first determines that device 112 stops to treat determining of releasing news in a long time.

Fig. 2 illustrates the schematic diagram of the network equipment that releases news in accordance with a preferred embodiment of the present invention.Wherein, the network equipment 1 comprises the first deriving means 211, the first definite device 212 and distributing device 213, and wherein, the first deriving means 211 also comprises second acquisition unit 2111 and the second determining unit 2112.

At this, in the network equipment shown in Fig. 21 first determines that the performed function of device 212 and distributing device 213 and operation and front are identical with reference to the content of the performed function of the definite device 112 of first in the described network equipment 1 of Fig. 1 and distributing device 113 and operation, for simplicity's sake, it is contained in this with way of reference, does not give unnecessary details and do not do.

Particularly, second acquisition unit 2111 obtains the presupposed information of Web Community; The second determining unit 2112 is obtained the presupposed information of this Web Community according to second acquisition unit 2111, determine community's attribute of this Web Community.

At this, the default attribute of described Web Community includes but not limited to:

1) community names;

2) community's type;

3) community's home address;

4) the predetermined topic keyword of community.

Those skilled in the art will be understood that the default attribute of above-mentioned Web Community is only for giving an example; the default attribute of other Web Communities existing or that may occur from now on is as applicable to the present invention; also should be included in the protection range of the present invention, and be contained in this with way of reference.

In an example, second acquisition unit 2111 can be stored in by scanning the data message of the Web Community in the network equipment 1, is called " Beijing cuisines " with the name that obtains this Web Community; Then the second determining unit 2112 is by participle technique, and the title of this Web Community is divided into keyword " Beijing " and " cuisines ", can determine that characteristic key words " Beijing " and " cuisines " characterize community's attribute of this Web Community.Wherein, this participle technique includes but not limited to the Forward Maximum Method method, reverse maximum matching method, two-way maximum matching method, language model method, or shortest path first.

Those skilled in the art will be understood that the mode of community's attribute of the mode of the above-mentioned presupposed information that obtains Web Community and/or definite Web Community is only for for example; the mode of the mode of other existing or presupposed informations that obtain Web Community that may occur from now on and/or community's attribute of definite Web Community is as applicable to the present invention; also should be included in the protection range of the present invention, and be contained in this with way of reference.

Fig. 3 illustrates the schematic diagram of the network equipment that releases news of another preferred embodiment according to the present invention.Wherein, the network equipment 1 comprises the first deriving means 311, the first definite device 312 and distributing device 313, and wherein, the first deriving means 311 also comprises the 3rd acquiring unit 3111, extraction unit 3112 and the 3rd determining unit 3113.

At this, in the network equipment shown in Fig. 31 first determines that the performed function of device 312 and distributing device 313 and operation and front are identical with reference to the content of the performed function of the definite device 112 of first in the described network equipment 1 of Fig. 1 and distributing device 113 and operation, for simplicity's sake, it is contained in this with way of reference, does not give unnecessary details and do not do.

Particularly, the 3rd acquiring unit 3111 obtains a plurality of notice from a plurality of users in the Web Community; Extraction unit 3112 is analyzed identification by the natural language analysis rule to a plurality of notice that the 3rd acquiring unit 3111 obtains, to extract its content characteristic separately; The 3rd determining unit 3113 is determined community's attribute of this Web Community according to the content characteristic that extraction unit 3112 extracts.

At this, the communication of natural language between man-machine by the realization of described natural language analysis rule, namely realize computer to the understanding of natural language, it can be realized by natural language processing instruments such as OpenNLP, FudanNLP, Standford NLP, language technology platforms (LTP).

In an example, the 3rd acquiring unit 3111 is by the communication mode of agreement, internal communication protocol using such as the network equipment of the media such as bus, obtain the data message from a plurality of notice of a plurality of users of Web Community's predetermined quantity of being arranged in the network equipment 1, such as front 3 notice of ranking in this Web Community; Then, extraction unit 3112 is by the rule such as the natural language analysis such as sentence cutting, part part-of-speech tagging, title extraction, chunk, parsing, content of text to these a plurality of notice is analyzed identification, to extract each notice content characteristic separately, such as the subject key words of notice.Preferably, extraction unit 3112 can utilize the natural language processing instrument, such as OpenNLP, carries out above-mentioned analysis identifying.

In an example, front 3 notice of the ranking respectively subject key words of corresponding notice is " Beijing rent a house difficulty ", " where renting a house " and " Beijing rent a house price "; Then the 3rd determining unit 3113 can will have the subject key words " Beijing " of repetition and " renting a house " to be defined as to represent the characteristic key words of community's attribute of this Web Community.

Those skilled in the art will be understood that above-mentioned obtain from the mode of a plurality of notice of a plurality of users and/or extract the mode of content characteristic and/or the mode of community's attribute of definite Web Community only for for example; other existing or obtaining of may occurring from now on from the mode of a plurality of notice of a plurality of users and/or extract the mode of content characteristic and/or the mode of community's attribute of definite Web Community as applicable to the present invention; also should be included in the protection range of the present invention, and be contained in this with way of reference.

Preferably, presupposed information according to Web Community can also be obtained the mode of community's attribute of Web Community, identify to extract its content characteristic separately with by the natural language analysis rule a plurality of notice from a plurality of users being analyzed, and then the mode of community's attribute of definite Web Community combines, by giving different weights to above-mentioned dual mode, be weighted and calculate to obtain the characteristic key words of the community's attribute that characterizes this Web Community; Thereby improve the accuracy of community's attribute of determining Web Community, further, so that determine that the high information one or more to be released of the degree of correlation can be possibility.

Consult Fig. 3, in a preferred embodiment of the invention, the network equipment 1 also comprises the 4th acquiring unit (not shown).Wherein, the 3rd acquiring unit 3111 obtains a plurality of notice from a plurality of users in the Web Community; Then, extraction unit 3112 is analyzed identification by the natural language analysis rule to a plurality of notice that the 3rd acquiring unit 3111 obtains, to extract its content characteristic separately; The 4th acquiring unit obtains the time attribute of described a plurality of notice; The 3rd determining unit 3113 in conjunction with the corresponding time attribute of a plurality of notice that the 4th acquiring unit obtains, is determined community's attribute of described Web Community according to the content characteristic of a plurality of notice of extraction unit 3112 extractions; Subsequently, first determines community's attribute of the described Web Community that device 312 is determined by the 3rd determining unit 3113, many information to be released that prestore is carried out matching inquiry, with the information one or more to be released of determining to be complementary with described community attribute; Subsequently, distributing device 313 determines that with first the information one or more to be released that device 312 is determined is distributed to described Web Community.

At this, the time attribute of described a plurality of notice can be a plurality of notice creation-time separately, also can be time tag that the network equipment sets a plurality of notice etc.

At this, the creation-time of notice is nearer apart from the current time in the network equipment, and the weight of the content characteristic that then extracts from this notice is higher; For example, scheduled time weight rule is that the creation-time of notice is 1 hour apart from the current time, and then the weight of the content characteristic that comprises of this notice is 0.7; The creation-time of notice is 1 day apart from the current time, and then the weight of the content characteristic that comprises of this notice is 0.5; The creation-time of notice is 3 days apart from the current time, and then the weight of the content characteristic that comprises of this notice is 0.3.

In an example, the 3rd acquiring unit 3111 obtains 3 notice from a plurality of users in the Web Community, extraction unit 3112 extracts the content characteristic of these 3 notice, subject key words such as notice, it is respectively " Beijing, rent a house ", " renting a house " and " Beijing, cuisines ", and the weights of these subject key words are 1; At first, the 4th acquiring unit is by the attribute information in the data message that extracts these 3 notice, take obtain its time of posting separately respectively apart from the current time as 1 hour, 1 day and 3 days; The 3rd determining unit 3113 is according to scheduled time weight rule, weighted calculation to be determining weighted results to subject key words " Beijing " as 1 (=1 * 0.7+1 * 0.3), and the weighted results that subject key words " is rented a house " is 1.2 (=1 * 0.7+1 * 0.5) and is 0.3 (=1 * 0.3) to the weighted results of subject key words " cuisines "; Subsequently, can be according to preset judgment rule for example to determine community's attribute of Web Community, for example, the preset judgment rule illustrates weighted results greater than the subject key words of threshold value 0.8 characteristic key words as this Web Community, to represent community's attribute of this Web Community, then the 3rd determining unit 3113 can determine that the characteristic key words of this Web Community is " Beijing " and " renting a house ".

Those skilled in the art will be understood that the mode of community's attribute of the mode of the above-mentioned time attribute of obtaining a plurality of notice and/or definite Web Community is only for for example; the mode of the mode of other existing or time attribute of obtaining a plurality of notice that may occur from now on and/or community's attribute of definite Web Community is as applicable to the present invention; also should be included in the protection range of the present invention, and be contained in this with way of reference.

Consult Fig. 3, in another preferred embodiment of the present invention, the network equipment 1 also comprises the 5th acquiring unit (not shown).Wherein, the 3rd acquiring unit 3111 obtains a plurality of notice from a plurality of users in the Web Community; Then, extraction unit 3112 is analyzed identification by the natural language analysis rule to a plurality of notice that the 3rd acquiring unit 3111 obtains, to extract its content characteristic separately; The 5th acquiring unit obtain described a plurality of notice corresponding a plurality of users' user related information; The content characteristic of a plurality of notice that the 3rd determining unit 3113 is extracted according to extraction unit 3112, in conjunction with described a plurality of notice corresponding a plurality of users' user related information, determine community's attribute of described Web Community; Subsequently, first determines community's attribute of the described Web Community that device 312 is determined by the 3rd determining unit 3113, many information to be released that prestore is carried out matching inquiry, with the information one or more to be released of determining to be complementary with described community attribute; Subsequently, distributing device 313 determines that with first the information one or more to be released that device 312 is determined is distributed to described Web Community.

At this, described user related information include but not limited to following each:

1) user gradation information; Wherein, user gradation is higher to show that this user's credit worthiness is higher, therefore the content characteristic weight of extracting from the notice from this user is higher; For example, predesignated subscriber's grade weight rule is that user gradation is more than 10 grades, then the weight of the content characteristic of the notice of its issue is 0.8, when user gradation is 9 grades to 7 grades, then the weight of the content characteristic of the notice of its issue is 0.6, and when user gradation was 6 grades to 4 grades, then the weight of the content characteristic of the notice of its issue was 0.4, when user gradation was 3 grades to 1 grade, then the weight of the content characteristic of the notice of its issue was 0.2.

At this, described user gradation information means this definite user of the multinomial factors such as the time length of being registered in this Web Community according to the user by system, the number of times of posting, notice's content quality at the class information of this Web Community.Wherein, each user can have user gradation information for a Web Community, also can have different user gradation information for a plurality of Web Communities, for example, a certain user is 3 grades of users of Web Community's " Lakers " and 6 grades of users of Web Community " Barcelona " simultaneously.

2) user's historical behavior record; Wherein, a plurality of user's historical behavior records are carried out statistical analysis, can determine these a plurality of users' joint demand, and then can be with the community attribute of this joint demand as Web Community; When a plurality of users' joint demand is complementary with the content characteristic that extracts, then improve the weight of this content characteristic from a plurality of notice from these a plurality of users.

At this, described user's historical behavior record means to be recorded and previous the posting and click browsing histories of counting user by system, thereby can judge or the demand of predictive user.Wherein, when the user was login user, the ID that the network equipment 1 can be by this user inquired about in network terminal is preserved the user characteristics storehouse of this user related information; When the user is non-login user, can use by detecting this user the action in Web Community's process of present networks equipment, or by obtaining to subscriber equipment inquiry and the cookie information that obtains this user, preferably, can give interim ID of this user and set up a user characteristics storehouse for it, in the historical record preservation and this casual user's feature database with user in this search procedure.

3) user's geographical location information; Wherein, when a plurality of notice user's geographical location information of corresponding a plurality of users when these a plurality of usefulness being shown being positioned at same home address per family, then can be with the community attribute of this home address as Web Community.

At this, the mode of obtaining described user's geographical location information can be by reading the log-on message of user in Web Community to obtain; Also can detect in real time subscriber equipment to obtain the IP address of this subscriber equipment by the network equipment 1.

In an example, the A of notice, the B of notice and the C of notice in 1 pair of Web Community of the network equipment analyze, extract the content characteristic of these 3 notice, subject key words such as notice, it is respectively " film, the Smurfs ", " the Smurfs " and " the Smurfs, toy ", and the weights of these subject key words are 1; The 5th acquiring unit in the user information database of the network equipment 1, obtain these 3 notice corresponding 3 users' user gradation information be respectively 10 grades, 5 grades and 1 grade; The 3rd determining unit 3113 is according to predesignated subscriber's grade weight rule, determine that the weighted results to subject key words " film " is 0.8 (=1 * 0.8), the weighted results of subject key words " the Smurfs " is 1.4 (=1 * 0.8+1 * 0.4+1 * 0.2) and is 0.1 (=1 * 0.1) to the weighted results of subject key words " toy "; Subsequently, can be according to preset judgment rule for example to determine community's attribute of Web Community, for example, the preset judgment rule illustrates weighted results greater than the subject key words of threshold value 0.8 characteristic key words as this Web Community, to represent community's attribute of this Web Community, then the 3rd determining unit 3113 can determine that the characteristic key words of this Web Community is " the Smurfs " and " film ".

Those skilled in the art will be understood that above-mentioned obtain a plurality of notice the mode of community's attribute of corresponding a plurality of users' the mode of user related information and/or definite Web Community only for for example; other existing or may occur from now on obtain a plurality of notice the mode of community's attribute of corresponding a plurality of users' the mode of user related information and/or definite Web Community as applicable to the present invention; also should be included in the protection range of the present invention, and be contained in this with way of reference.

Preferably, can also with obtain a plurality of notice time attribute mode and obtain a plurality of notice corresponding a plurality of users' the mode of user related information combine, by giving different weights to above-mentioned dual mode, be weighted and calculate to determine community's attribute of Web Community.

Consult Fig. 3, in another preferred embodiment of the present invention, the network equipment 1 also comprises the 6th acquiring unit (not shown).Wherein, the 3rd acquiring unit 3111 obtains a plurality of notice from a plurality of users in the Web Community; Then, extraction unit 3112 is analyzed identification by the natural language analysis rule to a plurality of notice that the 3rd acquiring unit 3111 obtains, to extract its content characteristic separately; The 6th acquiring unit obtains described a plurality of user to being distributed to the operation information of the described one or more information to be released in the described Web Community; The 3rd determining unit 3113 in conjunction with the operation information that the 6th acquiring unit obtains, is determined community's attribute of described Web Community according to the content characteristic of a plurality of notice of extraction unit 3112 extractions; Subsequently, first determines community's attribute of the described Web Community that device 312 is determined by the 3rd determining unit 3113, many information to be released that prestore is carried out matching inquiry, with the information one or more to be released of determining to be complementary with described community attribute; Subsequently, distributing device 313 determines that with first the information one or more to be released that device 312 is determined is distributed to described Web Community.

At this, described operation information includes but not limited to:

1) browse operation; At this, the mode of obtaining described browse operation can be to be obtained in real time the user and enters the time enter a certain announced described information page time to be released and close this page of clicking by subscriber equipment, record entry time and the time interval of shut-in time, when this during interval greater than the predetermined space threshold value, can determine that then the user has carried out browse operation to this page;

2) reply operation; Be the user by the return information of subscriber equipment input for a certain announced described information to be released, and this return information is distributed to the network equipment 1;

3) favorable comment operation; For example, the user carries out the button of favorable comment to a certain announced Information to be released " top ", " praising ", " favorable comment " etc. by subscriber equipment;

4) collection operation; For example, the user with a certain announced information collection to be released to the network save room.

In an example, information Ia to be released and information Ib to be released have been distributed to Web Community, and community's attribute available feature keyword " Beijing ", " cuisines " and " Beijing ", " renting a house " of Web Community corresponding to these two information to be released characterize respectively; It is that browse operation 20 times and answer operate 8 times to the operation information that is distributed to the information Ia to be released in this Web Community that the 6th acquiring unit obtains a plurality of users, but these a plurality of users are to being distributed to information Ib to be released in this Web Community without browsing and reply operation, namely these a plurality of users interest for the treatment of the Ib that releases news is lower, further, the community's attribute that can judge the corresponding Web Community of information Ib to be released is inconsistent with these a plurality of users' user's request; Then work as extraction unit 3112 and extract again the content characteristic that obtains from a plurality of notice of these a plurality of users, and available feature keyword " Beijing ", " cuisines " and " Beijing ", " renting a house " represent respectively, the 3rd determining unit 3113 use characteristic keyword community's attribute of " renting a house " and representing this Web Community no longer then, the characteristic key words of namely determining represent community's attribute of this Web Community only is " Beijing ", " cuisines ".

Those skilled in the art will be understood that the mode of community's attribute of the above-mentioned mode of obtaining operation information and/or definite Web Community is only for for example; the mode of community's attribute of other existing or the mode of obtaining operation information that may occur from now on and/or definite Web Communities is as applicable to the present invention; also should be included in the protection range of the present invention, and be contained in this with way of reference.

At this, the operation behavior of obtaining a plurality of users can be the once-through operation behavior of only obtaining a plurality of users, also can be the multi-pass operation behavior of obtaining a plurality of users, thereby so that more accurate to a plurality of users' operation behavior analysis judged result.

Preferably (with reference to Fig. 3), the network equipment 1 also comprises the updating device (not shown).Wherein, this updating device upgrades described a plurality of users' described user related information according to the operation information that the 6th acquiring unit obtains.

Particularly, the operation information that updating device will obtain at the 6th acquiring unit is written in its each self-corresponding user characteristics storehouse of a plurality of users, to upgrade these a plurality of users' user related information; Not yet set up if detect a certain user's user characteristics storehouse, this user's of initialization that then goes ahead of the rest user characteristics storehouse, then the operation information with this user is written in this user characteristics storehouse.

Those skilled in the art will be understood that the mode of a plurality of users' of above-mentioned renewal user related information only is for example; the mode of other a plurality of users' of renewal existing or that may occur from now on user related information is as applicable to the present invention; also should be included in the protection range of the present invention, and be contained in this at this with way of reference.

Further, also can be according to a plurality of users' operation information, the importance degree of information to be sent is upgraded; For example, a plurality of users then improve the importance degree of this information to be sent to a certain answer number of times operation pre-determined number threshold value that has been sent to the information to be sent of Web Community.Further again, also can be according to a plurality of users' operation information, community's attribute of Web Community is upgraded; For example, a plurality of users to a certain information to be sent that has been sent to Web Community without browse, the operation such as answer, then the degree of correlation of the characteristic key words of community's attribute of the information keyword of information to be sent and this Web Community can be reduced.

Fig. 4 illustrates the flow chart of the method that releases news according to a further aspect of the present invention in Web Community.

At this, the described network equipment includes but not limited to the cloud that computer, network host, single network server, a plurality of webserver collection or a plurality of server consist of.At this, cloud is by consisting of based on a large amount of computers of cloud computing (Cloud Computing) or the webserver, and wherein, cloud computing is a kind of of Distributed Calculation, a super virtual machine that is comprised of the loosely-coupled computer collection of a group.

At this, can be to communicate the independently equipment that is connected by network with the network equipment 1 according to the equipment of the data message for storage networking community of the present invention, include but not limited to common computer, server, main frame etc.; Also can be to be integral with the network equipment 1, for simplicity's sake, below be described to be integral as example with the network equipment 1.

As shown in Figure 4, this process comprises step S401, step S402 and step S402.

Come the process of the network equipment 1 realization information issue is described in detail referring to Fig. 4:

At first, in step S401, the network equipment 1 obtains community's attribute of Web Community.

At this, described Web Community includes but not limited to any online communation space applicable to multi-user's participation of the present invention, discusses such as network forum (BBS (Bulletin Board System)), network mhkc, announcement board, group etc.; Have a plurality of users to participate in the consolidated network community, these a plurality of users may discuss to one or more specific or unspecific themes, and wherein, the mode of discussion includes but not limited to, independently posts, notice is formerly commented on etc.Those skilled in the art will be understood that above-mentioned Web Community only for giving an example, and other Web Communities existing or that may occur from now on also should be included in the protection range of the present invention as applicable to the present invention, and are contained in this with way of reference.

At this, the described mode of obtaining community's attribute of Web Community comprise following at least each:

1) obtains the presupposed information of described Web Community; According to described presupposed information, determine community's attribute of described Web Community; These contents will describe in detail in the following embodiments;

2) obtain a plurality of notice from a plurality of users in the described Web Community; By the natural language analysis rule described a plurality of notice are analyzed identification, to extract its content characteristic separately; According to described content characteristic, determine community's attribute of described Web Community; These contents will describe in detail in the following embodiments.

At this, obtain the process of community's attribute of Web Community and can carry out in real time, when satisfying trigger condition, as when receiving community's attribute from third party device and obtaining request, namely community's attribute of Web Community obtained operation; Also can be a preprocessing process, for follow-up many information to be released be carried out matching operation.

Those skilled in the art will be understood that the above-mentioned mode of obtaining community's attribute of Web Community only is for example; the mode of other existing or community's attributes that obtain Web Community that may occur from now on is as applicable to the present invention; also should be included in the protection range of the present invention, and be contained in this with way of reference.

In step S402, the network equipment 1 is by community's attribute of its described Web Community that obtains in step S401, the information a plurality of to be released that prestores is carried out matching inquiry, the information one or more to be released that is complementary with community's attribute of determining with described Web Community.

At this, the mode of prestoring of described many information to be released include but not limited to following each:

1) is pre-stored in the information bank to be released; Wherein, described information bank to be released can be positioned at the network equipment 1, also can be positioned at third party device; It includes but not limited to relational database, Key-Value storage system, file system etc.;

2) be pre-stored in the information inquiry table.

At this, the mode of described coupling include but not limited to following each:

1) according to community's attribute of the Web Community that has obtained, wherein, these community's attribute available feature keywords characterize, and represent community's attribute of Web Community with A at this, as shown in the formula 1) shown in:

$A=[a_1{\stackrel{\→}{i}}_1,a_2{\stackrel{\→}{i}}_2,......,a_n{\stackrel{\→}{i}}_n]---1)$

Wherein, vector

Be respectively 1-n characteristic key words of the community's attribute that represents this Web Community, a ₁-a _nBe respectively 1-n characteristic key words weight of the community's attribute that represents this Web Community;

And the information attribute of the information to be released of precognition, these information attribute available information keywords characterize, and represent the information attribute of an information to be released with B, as shown in the formula 2) shown in:

$B=[b_1{\stackrel{\→}{j}}_1,b_2{\stackrel{\→}{j}}_2,......,b_m{\stackrel{\→}{j}}_m]---2)$

Wherein, vector Be respectively 1-m information keyword of the information attribute that represents this information to be released, b ₁-b _mBe respectively 1-m information keyword weight of the information attribute that represents this information to be released;

And predict the degree of correlation between each characteristic key words and each the information keyword, as shown in the formula 3) shown in:

$r[{\stackrel{\→}{i}}_l,{\stackrel{\→}{j}}_k](1\∈[1,n],k\∈[1,m],)---3)$

Then can be by following formula 4) calculate the degree of correlation R of the information attribute B of the attribute A of community of the Web Community that obtains and information to be released:

$R(A,B)=\frac{\underset{k=1}{\overset{m}{\mathrm{\Σ}}}\underset{l=1}{\overset{n}{\mathrm{\Σ}}}{a}_l{b}_{k}r\left({\stackrel{\→}{i}}_l{,\stackrel{\→}{j}}_k\right)}{\sqrt{\underset{l=1}{\overset{n}{\mathrm{\Σ}}}{a_l}^2}+\sqrt{\underset{j=1}{\overset{m}{\mathrm{\Σ}}}{b_k}^2}}---4)$

At this, the mode of determining the information to be released that is complementary with this community's attribute include but not limited to following each:

1) degree of correlation R is greater than the information to be released of predetermined degree of correlation threshold value;

The information to be released of the predetermined number that 2) degree of correlation R in many information to be released is larger.

At this, the weight of described characteristic key words determine mode include but not limited to following each:

1) whether characteristic key words is the presupposed information such as community names, community's type, community's home address of Web Community; For example, if characteristic key words is the presupposed information of Web Community, then the weight of this characteristic key words is higher;

2) characteristic key words occurrence frequency in a plurality of notice of Web Community; For example, a certain characteristic key words occurrence frequency in a plurality of notice of Web Community is higher, and then the weight of this characteristic key words is higher;

3) user gradation of user in this Web Community of a certain notice of issue in a certain Web Community; For example, certain user's user gradation is higher, and the weight that then appears at the characteristic key words in the notice of this user issue is higher;

4) time of a certain notice of issue and the distance of current time in Web Community; For example, time gap is less, and the weight that then appears at the characteristic key words in this notice is higher.

Those skilled in the art will be understood that the mode of the weight of above-mentioned definite characteristic key words only is for example; the mode of the weight of other definite characteristic key words existing or that may occur from now on is as applicable to the present invention; also should be included in the protection range of the present invention, and be contained in this with way of reference.

In an example, the attribute A of community of Web Community is by formula 1) expression, and the information attribute B of an information to be released is by formula 2) expression; The degree of correlation between 2 information keywords of 2 characteristic key words of the attribute A of community of Web Community and the information attribute B of an information to be released is as shown in the table:

Table 1)

The weight a of the characteristic key words " manicure " of the known attribute A of community ₁Be 0.7 and the weight a of characteristic key words " South Korean TV soaps " ₂Be 0.3; The weight b of the information keyword " fat-reducing " of information attribute B ₁Be 0.8 and the weight b of information keyword " video " ₂Be 0.2; Then can be by 4) the formula degree of correlation R that calculates the information attribute B of the attribute A of community of the Web Community that obtains and information to be released is 0.317 (=((0.7 * 0.8 * 0.8+0.7 * 0.2 * 0+0.3 * 0.8 * 0+0.3 * 0.2 * 0.9)/((0.7 ²+ 0.3 ²) ^1/2+ (0.8 ²+ 0.2 ²) ^1/2)), this degree of correlation R then determines the information to be released that this information to be sent is complementary for the community's attribute with this Web Community greater than predetermined degree of correlation threshold value 0.3; According to the above, community's attribute and a plurality of information to be sent of this Web Community are mated respectively, to determine one or more information to be sent.

2) according to community's attribute of the Web Community that obtained, as represent the characteristic key words of community's attribute of this Web Community, in inverted index storehouse (as shown in table 2), carry out matching inquiry, with determine should (etc.) message identification information one or more to be sent corresponding to characteristic key words; And then according to these message identification information to be sent, in information bank to be sent, extract its each self-corresponding information to be sent.

At this, comprise keyword and the corresponding relation that comprises all information to be sent of this keyword in the described inverted index storehouse; As shown in the table:

Table 2:

Keyword	Message identification information to be sent
		K1	T1、T2
K2	T2、T3
		K3	T3

For example, in table 2, corresponding relation illustrates in information to be sent corresponding to message identification information T1 to be sent and T2 and comprises keyword K1.

Preferably, also can be by 4) community's attribute of formula computing network community with by the degree of correlation of inverted index storehouse matching inquiry with a determinate multitudes information to be sent, sort according to degree of correlation order from high to low, thereby the information to be sent of the front predetermined quantity that will sort is distributed to the information to be released of this Web Community as needs.

At this, need to prove, the every numerical value in above-mentioned the giving an example only is the example of illustration, for reader understanding the present invention, the True Data when being not practical application should not be considered as any restriction to the present patent application protection range.If no special instructions, the function of other local numerical value that occur for simplicity's sake, repeats no more with identical herein herein.

Those skilled in the art will be understood that the mode of above-mentioned definite degree of correlation and/or the mode of definite and one or more information to be released that community's attribute is complementary only are for example; the mode of other definite degrees of correlation existing or that may occur from now on and/or determine and the mode of one or more information to be released that community's attribute is complementary as applicable to the present invention; also should be included in the protection range of the present invention, and be contained in this with way of reference.

Subsequently, in step S403, the network equipment 1 is distributed to described Web Community with its information one or more to be released of determining in step S402.

At this, determine the one or more information to be released of issue to the mode of the order of Web Community include but not limited to following each:

1) degree of correlation between community's attribute of information to be released and this Web Community;

2) the value mark of predetermined information to be released;

3) user treats the favorable comment degree that releases news in the historical issuing process.

Particularly, in step S403, the network equipment 1 is distributed to Web Community with new a subsides as this Web Community with its information one or more to be released of determining in step S402, also can be used as replying to the topic of a certain notice of Web Community; For example, with new paste of a certain information to be released as Web Community, be distributed in this Web Community by the communication mode of arranging; At this, the communication mode of described agreement comprises by the internal communication protocol using such as the network equipment of the media such as bus, described internal communication protocol using includes but not limited to be present in the various forms communication in the computer, for example: the communication protocol in the object based programming between the object; Message transmission protocol in the operating system between distinct program or the computer disparate modules.

Those skilled in the art will be understood that the mode of above-mentioned issue information to be released is only for giving an example; the mode of other issues existing or that may occur from now on information to be released is as applicable to the present invention; also should be included in the protection range of the present invention, and be contained in this with way of reference.

Further, the network equipment 1 also can pass through page technology, such as JSP, ASP or PHP etc., the mode of the information in this Web Community with screen display provided to subscriber equipment, for a plurality of users of this Web Community browse, the operation such as answer.

Preferably, the network equipment 1 is to work continuously in step S401, step S402 and step S403.Particularly, in step S401, the network equipment 1 obtains community's attribute of Web Community constantly; In step S402, the network equipment 1 also constantly by community's attribute of described Web Community, carries out matching inquiry to the information a plurality of to be released that prestores, with the information one or more to be released of determining to be complementary with described community attribute; In step S403, the network equipment 1 also is distributed to described Web Community with described one or more information to be released constantly.At this, it will be understood by those skilled in the art that " continuing " refers to that each network equipment 1 constantly carries out the issue of the determining of the obtaining of community's attribute of above-mentioned Web Community, information to be released, information to be released in each step, until satisfy predetermined stoppage condition, for example the network equipment 1 stops to treat determining of releasing news in a long time.

Fig. 5 illustrates the flow chart of the method that releases news in accordance with a preferred embodiment of the present invention in Web Community.Wherein, this process comprises step S501, step S502 and step S503, and wherein, step S501 comprises step S5011 and step S5012.

At this, the described network equipment 1 content of performed function and operation in step S402 and step S403 is identical with reference to Fig. 4 performed function and operation and front in step S502 and step S503 for the network equipment shown in Fig. 51, for simplicity's sake, it is contained in this with way of reference, does not give unnecessary details and do not do.

Particularly, in step S5011, the network equipment 1 obtains the presupposed information of Web Community; In step S5012, the network equipment 1 is determined community's attribute of this Web Community according to its presupposed information that obtains this Web Community in step S5011.

At this, the default attribute of described Web Community includes but not limited to:

1) community names;

2) community's type;

3) community's home address;

4) the predetermined topic keyword of community.

Those skilled in the art will be understood that the default attribute of above-mentioned Web Community is only for giving an example; the default attribute of other Web Communities existing or that may occur from now on is as applicable to the present invention; also should be included in the protection range of the present invention, and be contained in this with way of reference.

In an example, in step S5011, the network equipment 1 can be stored in by scanning the data message of the Web Community in the network equipment 1, is called " Beijing cuisines " with the name that obtains this Web Community; Then in step S5012, the network equipment 1 is by participle technique, and the title of this Web Community is divided into keyword " Beijing " and " cuisines ", can determine that characteristic key words " Beijing " and " cuisines " characterize community's attribute of this Web Community.Wherein, this participle technique includes but not limited to the Forward Maximum Method method, reverse maximum matching method, two-way maximum matching method, language model method, or shortest path first.

Those skilled in the art will be understood that the mode of community's attribute of the mode of the above-mentioned presupposed information that obtains Web Community and/or definite Web Community is only for for example; the mode of the mode of other existing or presupposed informations that obtain Web Community that may occur from now on and/or community's attribute of definite Web Community is as applicable to the present invention; also should be included in the protection range of the present invention, and be contained in this with way of reference.

Fig. 6 illustrates the flow chart of the method that releases news of another preferred embodiment according to the present invention in Web Community.Wherein, this process comprises step S601, step S602 and step S603, and wherein, step S601 comprises step S6011, step S6012 and step S6013.

At this, the described network equipment 1 content of performed function and operation in step S402 and step S403 is identical with reference to Fig. 4 performed function and operation and front in step S602 and step S603 for the network equipment shown in Fig. 61, for simplicity's sake, it is contained in this with way of reference, does not give unnecessary details and do not do.

Particularly, in step S6011, the network equipment 1 obtains a plurality of notice from a plurality of users in the Web Community; In step S6012, the network equipment 1 is analyzed identification by the natural language analysis rule to a plurality of notice that it obtains in step S6011, to extract its content characteristic separately; In step S6013, the network equipment 1 is determined community's attribute of this Web Community according to its content characteristic that extracts in step S6012.

At this, the communication of natural language between man-machine by the realization of described natural language analysis rule, namely realize computer to the understanding of natural language, it can be realized by natural language processing instruments such as OpenNLP, FudanNLP, Standford NLP, language technology platforms (LTP).

In an example, in step S6011, the network equipment 1 is by the communication mode of agreement, internal communication protocol using such as the network equipment of the media such as bus, obtain the data message from a plurality of notice of a plurality of users of Web Community's predetermined quantity of being arranged in the network equipment 1, such as front 3 notice of ranking in this Web Community; Then, in step S6012, the network equipment 1 is by the rule such as the natural language analysis such as sentence cutting, part part-of-speech tagging, title extraction, chunk, parsing, content of text to these a plurality of notice is analyzed identification, to extract each notice content characteristic separately, such as the subject key words of notice.Preferably, in step S6012, the network equipment 1 can utilize the natural language processing instrument, such as OpenNLP, carries out above-mentioned analysis identifying.

In an example, front 3 notice of the ranking respectively subject key words of corresponding notice is " Beijing rent a house difficulty ", " where renting a house " and " Beijing rent a house price "; Then in step S6013, the network equipment 1 can will have the subject key words " Beijing " of repetition and " renting a house " to be defined as to represent the characteristic key words of community's attribute of this Web Community.

Those skilled in the art will be understood that above-mentioned obtain from the mode of a plurality of notice of a plurality of users and/or extract the mode of content characteristic and/or the mode of community's attribute of definite Web Community only for for example; other existing or obtaining of may occurring from now on from the mode of a plurality of notice of a plurality of users and/or extract the mode of content characteristic and/or the mode of community's attribute of definite Web Community as applicable to the present invention; also should be included in the protection range of the present invention, and be contained in this with way of reference.

Preferably, presupposed information according to Web Community can also be obtained the mode of community's attribute of Web Community, identify to extract its content characteristic separately with by the natural language analysis rule a plurality of notice from a plurality of users being analyzed, and then the mode of community's attribute of definite Web Community combines, by giving different weights to above-mentioned dual mode, be weighted and calculate to obtain the characteristic key words of the community's attribute that characterizes this Web Community; Thereby improve the accuracy of community's attribute of determining Web Community, further, so that determine that the high information one or more to be released of the degree of correlation can be possibility.

Consult Fig. 6, in a preferred embodiment of the invention, this process also comprises step S604 (not shown).Wherein, in step S6011, the network equipment 1 obtains a plurality of notice from a plurality of users in the Web Community; Then, in step S6012, the network equipment 1 is analyzed identification by the natural language analysis rule to a plurality of notice that it obtains in step S6011, to extract its content characteristic separately; In step S604, the network equipment 1 obtains the time attribute of described a plurality of notice; In step S6013, the network equipment 1 in conjunction with its corresponding time attribute of a plurality of notice of obtaining, is determined community's attribute of described Web Community according to the content characteristic of its a plurality of notice that extract in step S604 in step S6012; Subsequently, in step S602, the network equipment 1 carries out matching inquiry by community's attribute of its described Web Community that determines to many information to be released that prestore in step S6013, with the information one or more to be released of determining to be complementary with described community attribute; Subsequently, in step S603, the network equipment 1 is distributed to described Web Community with its information one or more to be released of determining in step S602.

At this, the time attribute of described a plurality of notice can be a plurality of notice creation-time separately, also can be time tag that the network equipment sets a plurality of notice etc.

At this, the creation-time of notice is nearer apart from the current time in the network equipment, and the weight of the content characteristic that then extracts from this notice is higher; For example, scheduled time weight rule is that the creation-time of notice is 1 hour apart from the current time, and then the weight of the content characteristic that comprises of this notice is 0.7; The creation-time of notice is 1 day apart from the current time, and then the weight of the content characteristic that comprises of this notice is 0.5; The creation-time of notice is 3 days apart from the current time, and then the weight of the content characteristic that comprises of this notice is 0.3.

In an example, in step S6011, the network equipment 1 obtains 3 notice from a plurality of users in the Web Community, in step S6012, the network equipment 1 extracts the content characteristic of these 3 notice, such as the subject key words of notice, it is respectively " Beijing, rent a house ", " renting a house " and " Beijing, cuisines ", and the weights of these subject key words are 1; At first, in step S604, the network equipment 1 is by the attribute information in the data message that extracts these 3 notice, take obtain its time of posting separately respectively apart from the current time as 1 hour, 1 day and 3 days; In step S6013, the network equipment 1 is according to scheduled time weight rule, weighted calculation to be determining weighted results to subject key words " Beijing " as 1 (=1 * 0.7+1 * 0.3), and the weighted results that subject key words " is rented a house " is 1.2 (=1 * 0.7+1 * 0.5) and is 0.3 (=1 * 0.3) to the weighted results of subject key words " cuisines "; Subsequently, can be according to preset judgment rule for example to determine community's attribute of Web Community, for example, the preset judgment rule illustrates weighted results greater than the subject key words of threshold value 0.8 characteristic key words as this Web Community, to represent community's attribute of this Web Community, then the network equipment 1 can determine that the characteristic key words of this Web Community is " Beijing " and " renting a house ".

Those skilled in the art will be understood that the mode of community's attribute of the mode of the above-mentioned time attribute of obtaining a plurality of notice and/or definite Web Community is only for for example; the mode of the mode of other existing or time attribute of obtaining a plurality of notice that may occur from now on and/or community's attribute of definite Web Community is as applicable to the present invention; also should be included in the protection range of the present invention, and be contained in this with way of reference.

Consult Fig. 6, in another preferred embodiment of the present invention, this process also comprises step S605 (not shown).Wherein, in step S6011, the network equipment 1 obtains a plurality of notice from a plurality of users in the Web Community; Then, in step S6012, the network equipment 1 is analyzed identification by the natural language analysis rule to a plurality of notice that it obtains in step S6011, to extract its content characteristic separately; In step S605, the network equipment 1 obtain described a plurality of notice corresponding a plurality of users' user related information; In step S6013, the network equipment 1 is according to the content characteristic of its a plurality of notice that extract in step S6012, in conjunction with described a plurality of notice corresponding a plurality of users' user related information, determine community's attribute of described Web Community; Subsequently, in step S602, the network equipment 1 carries out matching inquiry by community's attribute of its described Web Community that determines to many information to be released that prestore in step S6013, with the information one or more to be released of determining to be complementary with described community attribute; Subsequently, in step S603, the network equipment 1 is distributed to described Web Community with its information one or more to be released of determining in step S602.

At this, described user related information include but not limited to following each:

1) user gradation information; Wherein, user gradation is higher to show that this user's credit worthiness is higher, therefore the content characteristic weight of extracting from the notice from this user is higher; For example, predesignated subscriber's grade weight rule is that user gradation is more than 10 grades, then the weight of the content characteristic of the notice of its issue is 0.8, when user gradation is 9 grades to 7 grades, then the weight of the content characteristic of the notice of its issue is 0.6, and when user gradation was 6 grades to 4 grades, then the weight of the content characteristic of the notice of its issue was 0.4, when user gradation was 3 grades to 1 grade, then the weight of the content characteristic of the notice of its issue was 0.2.

At this, described user gradation information means this definite user of the multinomial factors such as the time length of being registered in this Web Community according to the user by system, the number of times of posting, notice's content quality at the class information of this Web Community.Wherein, each user can have user gradation information for a Web Community, also can have different user gradation information for a plurality of Web Communities, for example, a certain user is 3 grades of users of Web Community's " Lakers " and 6 grades of users of Web Community " Barcelona " simultaneously.

2) user's historical behavior record; Wherein, a plurality of user's historical behavior records are carried out statistical analysis, can determine these a plurality of users' joint demand, and then can be with the community attribute of this joint demand as Web Community; When a plurality of users' joint demand is complementary with the content characteristic that extracts, then improve the weight of this content characteristic from a plurality of notice from these a plurality of users.

At this, described user's historical behavior record means to be recorded and previous the posting and click browsing histories of counting user by system, thereby can judge or the demand of predictive user.Wherein, when the user was login user, the ID that the network equipment 1 can be by this user inquired about in network terminal is preserved the user characteristics storehouse of this user related information; When the user is non-login user, can use by detecting this user the action in Web Community's process of present networks equipment, or by obtaining to subscriber equipment inquiry and the cookie information that obtains this user, preferably, can give interim ID of this user and set up a user characteristics storehouse for it, in the historical record preservation and this casual user's feature database with user in this search procedure.

3) user's geographical location information; Wherein, when a plurality of notice user's geographical location information of corresponding a plurality of users when these a plurality of usefulness being shown being positioned at same home address per family, then can be with the community attribute of this home address as Web Community.

At this, the mode of obtaining described user's geographical location information can be by reading the log-on message of user in Web Community to obtain; Also can detect in real time subscriber equipment to obtain the IP address of this subscriber equipment by the network equipment 1.

In an example, the A of notice, the B of notice and the C of notice in 1 pair of Web Community of the network equipment analyze, extract the content characteristic of these 3 notice, subject key words such as notice, it is respectively " film, the Smurfs ", " the Smurfs " and " the Smurfs, toy ", and the weights of these subject key words are 1; In step S605, the network equipment 1 in the user information database of the network equipment 1, obtain these 3 notice corresponding 3 users' user gradation information be respectively 10 grades, 5 grades and 1 grade; In step S6013, the network equipment 1 is according to predesignated subscriber's grade weight rule, determine that the weighted results to subject key words " film " is 0.8 (=1 * 0.8), the weighted results of subject key words " the Smurfs " is 1.4 (=1 * 0.8+1 * 0.4+1 * 0.2) and is 0.1 (=1 * 0.1) to the weighted results of subject key words " toy "; Subsequently, can be according to preset judgment rule for example to determine community's attribute of Web Community, for example, the preset judgment rule illustrates weighted results greater than the subject key words of threshold value 0.8 characteristic key words as this Web Community, to represent community's attribute of this Web Community, then the network equipment 1 can determine that the characteristic key words of this Web Community is " the Smurfs " and " film ".

Those skilled in the art will be understood that above-mentioned obtain a plurality of notice the mode of community's attribute of corresponding a plurality of users' the mode of user related information and/or definite Web Community only for for example; other existing or may occur from now on obtain a plurality of notice the mode of community's attribute of corresponding a plurality of users' the mode of user related information and/or definite Web Community as applicable to the present invention; also should be included in the protection range of the present invention, and be contained in this with way of reference.

Preferably, can also with obtain a plurality of notice time attribute mode and obtain a plurality of notice corresponding a plurality of users' the mode of user related information combine, by giving different weights to above-mentioned dual mode, be weighted and calculate to determine community's attribute of Web Community.

Consult Fig. 6, in another preferred embodiment of the present invention, this process also comprises step S606 (not shown).Wherein, in step S6011, the network equipment 1 obtains a plurality of notice from a plurality of users in the Web Community; Then, in step S6012, the network equipment 1 is analyzed identification by the natural language analysis rule to a plurality of notice that it obtains in step S6011, to extract its content characteristic separately; In step S606, the network equipment 1 obtains described a plurality of user to being distributed to the operation information of the described one or more information to be released in the described Web Community; In step S6013, the network equipment 1 in conjunction with its operation information that obtains, is determined community's attribute of described Web Community according to the content characteristic of its a plurality of notice that extract in step S606 in step S6012; Subsequently, in step S602, the network equipment 1 carries out matching inquiry by community's attribute of its described Web Community that determines to many information to be released that prestore in step S6013, with the information one or more to be released of determining to be complementary with described community attribute; Subsequently, in step S603, the network equipment 1 is distributed to described Web Community with its information one or more to be released of determining in step S602.

At this, described operation information includes but not limited to:

1) browse operation; At this, the mode of obtaining described browse operation can be to be obtained in real time the user and enters the time enter a certain announced described information page time to be released and close this page of clicking by subscriber equipment, record entry time and the time interval of shut-in time, when this during interval greater than the predetermined space threshold value, can determine that then the user has carried out browse operation to this page;

2) reply operation; Be the user by the return information of subscriber equipment input for a certain announced described information to be released, and this return information is distributed to the network equipment 1;

3) favorable comment operation; For example, the user carries out the button of favorable comment to a certain announced Information to be released " top ", " praising ", " favorable comment " etc. by subscriber equipment;

4) collection operation; For example, the user with a certain announced information collection to be released to the network save room.

In an example, information I to be released _aWith information I to be released _bBe distributed to Web Community, and community's attribute available feature keyword " Beijing ", " cuisines " and " Beijing ", " renting a house " of Web Community corresponding to these two information to be released characterize respectively; In step S606, the network equipment 1 obtains a plurality of users to being distributed to the information I to be released in this Web Community _aOperation information be browse operation 20 times and reply operation 8 times, but these a plurality of users are to being distributed to the information I to be released in this Web Community _bWithout browsing and reply operation, namely these a plurality of users treat the I that releases news _bInterest lower, further, can judge information I to be released _bCommunity's attribute of corresponding Web Community is inconsistent with these a plurality of users' user's request; Then work as the network equipment 1 and in step S6012, extract again the content characteristic that obtains from a plurality of notice of these a plurality of users, and available feature keyword " Beijing ", " cuisines " and " Beijing ", " renting a house " represent respectively, then in step S6013, the network equipment 1 is use characteristic keyword community's attribute of " renting a house " and representing this Web Community no longer, and the characteristic key words of namely determining represent community's attribute of this Web Community only is " Beijing ", " cuisines ".

Those skilled in the art will be understood that the mode of community's attribute of the above-mentioned mode of obtaining operation information and/or definite Web Community is only for for example; the mode of community's attribute of other existing or the mode of obtaining operation information that may occur from now on and/or definite Web Communities is as applicable to the present invention; also should be included in the protection range of the present invention, and be contained in this with way of reference.

At this, the operation behavior of obtaining a plurality of users can be the once-through operation behavior of only obtaining a plurality of users, also can be the multi-pass operation behavior of obtaining a plurality of users, thereby so that more accurate to a plurality of users' operation behavior analysis judged result.

Preferably (with reference to Fig. 6), this process also comprises step S607 (not shown).Wherein, in step S607, the network equipment 1 upgrades described a plurality of users' described user related information according to its operation information that obtains in step S606.

Particularly, in step S607, the network equipment 1 is written to its operation information that obtains in its each self-corresponding user characteristics storehouse of a plurality of users, to upgrade these a plurality of users' user related information in step S606; Not yet set up if detect a certain user's user characteristics storehouse, this user's of initialization that then goes ahead of the rest user characteristics storehouse, then the operation information with this user is written in this user characteristics storehouse.

Those skilled in the art will be understood that the mode of a plurality of users' of above-mentioned renewal user related information only is for example; the mode of other a plurality of users' of renewal existing or that may occur from now on user related information is as applicable to the present invention; also should be included in the protection range of the present invention, and be contained in this at this with way of reference.

Further, also can be according to a plurality of users' operation information, the importance degree of information to be sent is upgraded; For example, a plurality of users then improve the importance degree of this information to be sent to a certain answer number of times operation pre-determined number threshold value that has been sent to the information to be sent of Web Community.Further again, also can be according to a plurality of users' operation information, community's attribute of Web Community is upgraded; For example, a plurality of users to a certain information to be sent that has been sent to Web Community without browse, the operation such as answer, then the degree of correlation of the characteristic key words of community's attribute of the information keyword of information to be sent and this Web Community can be reduced.

It should be noted that the present invention can be implemented in the assembly of software and/or software and hardware, for example, can adopt application-specific integrated circuit (ASIC) (ASIC), general purpose computer or any other similar hardware device to realize.In one embodiment, software program of the present invention can carry out to realize step mentioned above or function by processor.Similarly, software program of the present invention (comprising relevant data structure) can be stored in the computer readable recording medium storing program for performing, for example, and RAM memory, magnetic or CD-ROM driver or floppy disc and similar devices.In addition, steps more of the present invention or function can adopt hardware to realize, for example, thereby as cooperate the circuit of carrying out each step or function with processor.

To those skilled in the art, obviously the invention is not restricted to the details of above-mentioned example embodiment, and in the situation that do not deviate from spirit of the present invention or essential characteristic, can realize the present invention with other concrete form.Therefore, no matter from which point, all should regard embodiment as exemplary, and be nonrestrictive, scope of the present invention is limited by claims rather than above-mentioned explanation, therefore is intended to be included in the present invention dropping on the implication that is equal to important document of claim and all changes in the scope.Any Reference numeral in the claim should be considered as limit related claim.In addition, obviously other unit or step do not got rid of in " comprising " word, and odd number is not got rid of plural number.A plurality of unit of stating in the device claim or device also can be realized by software or hardware by a unit or device.The first, the second word such as grade is used for representing title, and does not represent any specific order.

Claims (16)

1. computer implemented method that in Web Community, releases news, the method may further comprise the steps:

A obtains community's attribute of Web Community;

Wherein, the method also comprises:

X carries out matching inquiry according to community's attribute of described Web Community to the information a plurality of to be released that prestores, the information one or more to be released that is complementary with community's attribute of determining with described Web Community;

Y is distributed to described Web Community with described one or more information to be released.

2. method according to claim 1, wherein, described step a comprises:

-obtain the presupposed information of described Web Community;

-according to described presupposed information, determine community's attribute of described Web Community.

3. method according to claim 1, wherein, described step a comprises:

A1 obtains a plurality of notice from a plurality of users in the described Web Community;

A2 analyzes identification by the natural language analysis rule to described a plurality of notice, to extract its content characteristic separately;

A3 determines community's attribute of described Web Community according to described content characteristic.

4. method according to claim 3, wherein, the method also comprises:

-obtain the time attribute of described a plurality of notice;

Wherein, described step a3 comprises:

-according to the content characteristic of described a plurality of notice, in conjunction with the corresponding time attribute of described a plurality of notice, determine community's attribute of described Web Community.

5. according to claim 3 or 4 described methods, wherein, the method also comprises:

-obtain described a plurality of notice corresponding a plurality of users' user related information;

Wherein, described step a3 comprises:

-according to the content characteristic of described a plurality of notice, in conjunction with described a plurality of notice corresponding a plurality of users' user related information, determine community's attribute of described Web Community.

6. method according to claim 5, wherein, described user related information comprise following at least each:

-user gradation information;

-user historical behavior record;

-user geographical location information.

7. according to claim 5 or 6 described methods, wherein, the method also comprises:

-obtain described a plurality of user to being distributed to the operation information of the described one or more information to be released in the described Web Community;

Wherein, described step a3 comprises:

-according to described content characteristic, and in conjunction with described operation information, determine community's attribute of described Web Community.

8. method according to claim 7, wherein, the method also comprises:

-according to described operation information, upgrade described a plurality of users' described user related information.

9. one kind is used for the equipment release news in Web Community, and this equipment comprises:

The first deriving means is for the community's attribute that obtains Web Community;

Wherein, this equipment also comprises:

First determines device, is used for the community's attribute according to described Web Community, and the information a plurality of to be released that prestores is carried out matching inquiry, the information one or more to be released that is complementary with community's attribute of determining with described Web Community;

Distributing device is used for described one or more information to be released are distributed to described Web Community.

10. equipment according to claim 9, wherein, described the first deriving means comprises:

Second acquisition unit is for the presupposed information that obtains described Web Community;

The second determining unit is used for according to described presupposed information, determines community's attribute of described Web Community.

11. equipment according to claim 9, wherein, described the first deriving means comprises:

The 3rd acquiring unit is for a plurality of notice from a plurality of users that obtain described Web Community;

Extraction unit is used for by the natural language analysis rule described a plurality of notice being analyzed identification, to extract its content characteristic separately;

The 3rd determining unit is used for according to described content characteristic, determines community's attribute of described Web Community.

12. equipment according to claim 11, wherein, this equipment also comprises:

The 4th acquiring unit is for the time attribute of obtaining described a plurality of notice;

Wherein, described the 3rd determining unit is used for the content characteristic according to described a plurality of notice, in conjunction with the corresponding time attribute of described a plurality of notice, determines community's attribute of described Web Community.

13. according to claim 11 or 12 described equipment, wherein, this equipment also comprises:

The 5th acquiring unit, be used for obtaining described a plurality of notice corresponding a plurality of users' user related information;

Wherein, described the 3rd determining unit is used for the content characteristic according to described a plurality of notice, in conjunction with described a plurality of notice corresponding a plurality of users' user related information, determine community's attribute of described Web Community.

14. equipment according to claim 13, wherein, described user related information comprise following at least each:

-user gradation information;

-user historical behavior record;

-user geographical location information.

15. according to claim 13 or 14 described equipment, wherein, this equipment also comprises:

The 6th acquiring unit is used for obtaining described a plurality of user to the operation information of described one or more information to be released of being distributed to described Web Community;

Wherein, described the 3rd determining unit is used for according to described content characteristic, and in conjunction with described operation information, determines community's attribute of described Web Community.

16. equipment according to claim 15, wherein, this equipment also comprises:

Updating device is used for according to described operation information, upgrades described a plurality of users' described user related information.

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