WO2017024502A1 - Information reminding method during advertisement insertion and advertisement insertion system - Google Patents
Information reminding method during advertisement insertion and advertisement insertion system Download PDFInfo
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- WO2017024502A1 WO2017024502A1 PCT/CN2015/086574 CN2015086574W WO2017024502A1 WO 2017024502 A1 WO2017024502 A1 WO 2017024502A1 CN 2015086574 W CN2015086574 W CN 2015086574W WO 2017024502 A1 WO2017024502 A1 WO 2017024502A1
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- Prior art keywords
- keyword
- user
- advertisement
- advertisement insertion
- preset
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
Definitions
- the invention belongs to the field of internet, and in particular relates to an information reminding method and an advertisement insertion system when inserting an advertisement.
- the embodiment of the invention provides an information reminding method when inserting an advertisement, and the purpose is to In view of the infectivity of the static advertisement inserted in the e-book, the shortcoming of the visual space is small, providing an advertisement insertion method that can bring a deep impression to the customer, and protecting the rights of the technology creator or the rights owner.
- a method for reminding information when inserting an advertisement comprising the following steps:
- the advertisement matching the keyword is inserted, and the patent information is pushed to the advertiser.
- An embodiment of the present invention further provides an advertisement insertion system, including:
- a recording unit configured to record a keyword preset by the user and an advertisement matching the keyword
- a detecting unit configured to detect whether a keyword preset by the user exists in a current reading page of the user
- An advertisement insertion unit wherein an input end thereof is respectively connected to an output end of the recording unit and an output end of the detecting unit, and is configured to insert the keyword to match when the current read page has the keyword preset by the user advertisment;
- the information pushing unit has an input end connected to the output end of the advertisement insertion unit, and is configured to push the patent information to the advertiser when the advertisement insertion unit inserts the advertisement matching the keyword.
- the invention can effectively improve the advertising effect on the basis of reducing or maintaining the workload of the advertisement insertion, and to improve the interest of the user when reading, and at the same time Protect and highlight technology innovators / The interests of the right holder.
- FIG. 1 is a schematic flowchart of a method for reminding information when inserting an advertisement according to an embodiment of the present invention
- FIG. 2 is a schematic structural diagram of an advertisement insertion system according to an embodiment of the present invention.
- Figure 1 is a diagram of an embodiment of the invention.
- a flow chart of the information reminding method when inserting an advertisement, for the convenience of explanation, only the parts related to the embodiment of the present invention are shown.
- the keyword preset by the user and the advertisement matching the keyword are recorded in step S101.
- the keyword 'drinking' is matched to the advertisement of mineral water.
- the relationship between the two is enhanced, and the impression of the user is enhanced.
- step S102 detecting whether the user preset keyword exists in the current reading page of the user.
- the detection mode can start the retrieval mode after the user turns the page and stays on the same page for a certain period of time (for example, 5 seconds).
- step S103 When the current read page has the keyword preset by the user, the advertisement matching the keyword is inserted, and the patent information is pushed to the advertiser.
- the patent information includes, but is not limited to, the state of patent application of the technology, the patent application of the technology / Information on the right holder, the patent application number of the technology, the patent application date, and the like.
- the patent information is editable, and can be dynamically pushed to the user according to the authorization of the patent application: the patent is being applied for, the patent authorization has been obtained, and the like.
- the patent information is editable and can be based on patent application rights / The transfer of patent rights, dynamically pushed to the user: the current relevant rights holder of the patent.
- the pushing manner of the patent information may adopt a small frame display, a voice display, and the like, so that the user can perceive the push mode.
- the invention can effectively improve the advertising effect on the basis of reducing or maintaining the workload of the advertisement insertion, and to improve the interest of the user when reading, and at the same time Protect and highlight technology innovators / The interests of the right holder.
- FIG. 2 is a schematic structural diagram of an advertisement insertion system according to an embodiment of the present invention, where the advertisement insertion system includes:
- a recording unit 21 configured to record a keyword preset by the user and an advertisement matching the keyword
- the detecting unit 22 is configured to detect whether the keyword preset by the user exists in the current reading page of the user;
- the advertisement insertion unit 23 has its input end and the output end of the recording unit 21 and the detecting unit 22, respectively. The output end is connected to insert the advertisement matching the keyword when the current read page has the keyword preset by the user;
- An information pushing unit 24 having an input end connected to an output end of the advertisement insertion unit 23 for use in the advertisement insertion unit 23 When the advertisement matching the keyword is inserted, the patent information is pushed to the advertiser.
- the working principle is that the recording unit 21 records the keywords preset by the user and the advertisements matching the keywords, and the detecting unit 22 Detecting whether the user preset keyword exists in the current reading page of the user, and the advertisement insertion unit 23 When the user-preset keyword exists in the current reading page, the advertisement matching the keyword is inserted, and at the same time, the information pushing unit 24 pushes the patent information to the advertiser.
- the invention can effectively improve the advertising effect on the basis of reducing or maintaining the workload of the advertisement insertion, and to improve the interest of the user when reading, and at the same time Protect and highlight technology innovators / The interests of the right holder.
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- Theoretical Computer Science (AREA)
- Data Mining & Analysis (AREA)
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- General Engineering & Computer Science (AREA)
- General Physics & Mathematics (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
An information reminding method during advertisement insertion and an advertisement insertion system. The method comprises: recording a keyword pre-set by a user and an advertisement matching the keyword (S101); detecting whether the keyword pre-set by the user exists in a current reading page of the user (S102); and when the keyword pre-set by the user exists in the current reading page, inserting the advertisement matching the keyword, and at the same time, pushing patent information to an advertiser (S103). By setting a keyword in a book and inserting an advertisement according to the keyword, on the basis that an advertisement insertion workload is reduced or maintained, the method can effectively improve an advertisement effect, improve the interestingness of user reading to a certain extent, and at the same time, also protect and demonstrate the benefits of a technology innovator/obligee.
Description
本发明属于互联网领域，尤其是涉及一种 插入广告时的信息提醒方法和广告插入系统 。 The invention belongs to the field of internet, and in particular relates to an information reminding method and an advertisement insertion system when inserting an advertisement.
知识产权在现在的产品和服务中越来越重要，其中主要包括著作权（版权）、商标权和专利权，这三种权利都能为权利人带来巨大的经济价值。
Intellectual property is becoming more and more important in current products and services, including copyright (copyright), trademark and patent rights, all of which can bring enormous economic value to rights holders.
但与著作权、商标权不同的是，专利权的权利归属比较难以为用户所认识和辨别。比如：一个培训教材或者一部电影里面，会明确的将'版权归特定人所有'的字样告知给用户；商标也以其显著的字或图的特征，在与其他标样区别的同时，也代表着商标权人以及商标权人生产的相关产品。但专利则不然，除了如'滑动解锁'等有限几个专利外，用户很难看到某一专利就知道该专利的申请/权利人。
However, unlike copyright and trademark rights, the ownership of patent rights is more difficult to recognize and discern. For example, in a training material or a movie, the words “copyright belongs to a specific person” will be clearly notified to the user; the trademark is also distinguished from other standards by its distinctive words or figures. Represents the related products produced by the trademark owner and the trademark owner. However, patents are not. Apart from a limited number of patents such as 'sliding and unlocking', it is difficult for a user to see a patent and know the application/right holder of the patent.
这种情况所带来的严重后果是： The serious consequences of this situation are:
1 、专利权的保护难度大，一项好的技术出来后，马上就被复制； 1. The protection of patent rights is difficult. Once a good technology comes out, it will be copied immediately;
2
、专利权/申请人通过专利彰显自己的产品特色的效果差，因为用户也分不清楚某一技术与专利权/申请人的联系。 2
The patent/applicant's effect of showing its own product features through patents is poor, because the user is also unclear about the connection between a certain technology and the patent/applicant.
综上，为充分保护本人的另外一个专利申请（名为《 电子书中插入广告的方法以及广告插入系统 》
），让该本人的专利申请价值最大化， 特提出一个解决办法。 In summary, in order to fully protect my other patent application (called "Methods for Inserting Ads in E-books and Advertising Insertion System"
), to maximize the value of the patent application, and propose a solution.
本发明实施例提供了 一种 插入广告时的信息提醒方法 ， 目的在于
针对电子书中插入的静态广告感染性差，所占视觉空间小的缺陷，提供一种能够给客户带来较深印象的广告插入方法 ，同时保护技术创造者或权利所有者的权益。 The embodiment of the invention provides an information reminding method when inserting an advertisement, and the purpose is to
In view of the infectivity of the static advertisement inserted in the e-book, the shortcoming of the visual space is small, providing an advertisement insertion method that can bring a deep impression to the customer, and protecting the rights of the technology creator or the rights owner.
本发明是这样实现的： 一种 插入广告时的信息提醒方法，包括以下步骤： The present invention is implemented as follows: A method for reminding information when inserting an advertisement, comprising the following steps:
记录用户预设的关键词以及与所述关键词匹配的广告； Recording keywords preset by the user and advertisements matching the keywords;
检测用户当前的阅读页面中是否存在所述用户预设的关键词； Detecting whether the user preset keyword exists in the current reading page of the user;
当当前的阅读页面存在所述用户预设的关键词时，插入所述与该关键词匹配的广告，同时向广告商推送专利信息。
When the current read page has the keyword preset by the user, the advertisement matching the keyword is inserted, and the patent information is pushed to the advertiser.
本发明实施例还提供了一种 广告插入系统 ，包括： An embodiment of the present invention further provides an advertisement insertion system, including:
记录单元，用于记录用户预设的关键词以及与所述关键词匹配的广告； a recording unit, configured to record a keyword preset by the user and an advertisement matching the keyword;
检测单元，用于检测用户当前的阅读页面中是否存在所述用户预设的关键词； a detecting unit, configured to detect whether a keyword preset by the user exists in a current reading page of the user;
广告插入单元，其输入端分别与所述记录单元的输出端以及检测单元的输出端连接，用于当当前的阅读页面存在所述用户预设的关键词时，插入所述与该关键词匹配的广告；
An advertisement insertion unit, wherein an input end thereof is respectively connected to an output end of the recording unit and an output end of the detecting unit, and is configured to insert the keyword to match when the current read page has the keyword preset by the user advertisment;
信息推送单元，其输入端与所述广告插入单元的输出端连接，用于在所述广告插入单元插入所述与该关键词匹配的广告时，向广告商推送专利信息。
The information pushing unit has an input end connected to the output end of the advertisement insertion unit, and is configured to push the patent information to the advertiser when the advertisement insertion unit inserts the advertisement matching the keyword.
该发明通过在书中设置关键词，并根据关键词来插入广告，可以在降低或保持广告插入的工作量的基础上，有效提高广告效果，并一定程度提高用户阅读时的趣味性，同时还保护和彰显技术创新者
/ 权利人的利益。
By setting keywords in the book and inserting advertisements according to keywords, the invention can effectively improve the advertising effect on the basis of reducing or maintaining the workload of the advertisement insertion, and to improve the interest of the user when reading, and at the same time Protect and highlight technology innovators
/ The interests of the right holder.
图 1 是本发明实施例提供的 一种 插入广告时的信息提醒方法 的流程示意图 ； 1 is a schematic flowchart of a method for reminding information when inserting an advertisement according to an embodiment of the present invention;
图 2 是本发明实施例提供的广告插入系统的结构示意图。 FIG. 2 is a schematic structural diagram of an advertisement insertion system according to an embodiment of the present invention.
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
图 1 是发明实施例提供的 一种
插入广告时的信息提醒方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。 Figure 1 is a diagram of an embodiment of the invention.
A flow chart of the information reminding method when inserting an advertisement, for the convenience of explanation, only the parts related to the embodiment of the present invention are shown.
在步骤 S101 记录用户预设的关键词以及与所述关键词匹配的广告。 The keyword preset by the user and the advertisement matching the keyword are recorded in step S101.
在本发明的实施例中，比如将关键词'喝水'与矿泉水的广告相匹配。以便于用户读到喝水时，看到相关的广告，使得二者之间产生关联，加强用户的印象。
In an embodiment of the invention, for example, the keyword 'drinking' is matched to the advertisement of mineral water. In order to make the user read the relevant advertisements when they read the drinking water, the relationship between the two is enhanced, and the impression of the user is enhanced.
在步骤 S102
中，检测用户当前的阅读页面中是否存在所述用户预设的关键词。所述检测方式，可以在用户翻页并在同一页面停留一定时间（如 5 秒）后，开启检索模式。 At step S102
In the middle, detecting whether the user preset keyword exists in the current reading page of the user. The detection mode can start the retrieval mode after the user turns the page and stays on the same page for a certain period of time (for example, 5 seconds).
在步骤 S103
中，当当前的阅读页面存在所述用户预设的关键词时，插入所述与该关键词匹配的广告，同时向广告商推送专利信息。 In step S103
When the current read page has the keyword preset by the user, the advertisement matching the keyword is inserted, and the patent information is pushed to the advertiser.
所述专利信息包括但不限于：该技术的专利申请状态，该技术的专利申请 /
权利人、该技术的专利申请号、专利申请日等信息。 The patent information includes, but is not limited to, the state of patent application of the technology, the patent application of the technology /
Information on the right holder, the patent application number of the technology, the patent application date, and the like.
所述专利信息是可编辑的，可以根据专利申请的授权与否，向用户动态推送：正在申请专利、已获得专利授权等信息。
The patent information is editable, and can be dynamically pushed to the user according to the authorization of the patent application: the patent is being applied for, the patent authorization has been obtained, and the like.
所述专利信息是可编辑的，可以根据专利申请权 /
专利权的转让情况，向用户动态推送：该专利的当前相关的权利人。 The patent information is editable and can be based on patent application rights /
The transfer of patent rights, dynamically pushed to the user: the current relevant rights holder of the patent.
所述专利信息的推送方式，可以采取小框显示、语音显示等让用户能够感知的推送方式。 The pushing manner of the patent information may adopt a small frame display, a voice display, and the like, so that the user can perceive the push mode.
该发明通过在书中设置关键词，并根据关键词来插入广告，可以在降低或保持广告插入的工作量的基础上，有效提高广告效果，并一定程度提高用户阅读时的趣味性，同时还保护和彰显技术创新者
/ 权利人的利益。
By setting keywords in the book and inserting advertisements according to keywords, the invention can effectively improve the advertising effect on the basis of reducing or maintaining the workload of the advertisement insertion, and to improve the interest of the user when reading, and at the same time Protect and highlight technology innovators
/ The interests of the right holder.
图 2 是本发明实施例提供的一种 广告插入系统 的结构示意图，该广告插入系统包括 ： 2 is a schematic structural diagram of an advertisement insertion system according to an embodiment of the present invention, where the advertisement insertion system includes:
记录单元 21 ，用于记录用户预设的关键词以及与所述关键词匹配的广告； a recording unit 21, configured to record a keyword preset by the user and an advertisement matching the keyword;
检测单元 22 ，用于检测用户当前的阅读页面中是否存在所述用户预设的关键词； The detecting unit 22 is configured to detect whether the keyword preset by the user exists in the current reading page of the user;
广告插入单元 23 ，其输入端分别与所述记录单元 21 的输出端以及检测单元 22
的输出端连接，用于当当前的阅读页面存在所述用户预设的关键词时，插入所述与该关键词匹配的广告； The advertisement insertion unit 23 has its input end and the output end of the recording unit 21 and the detecting unit 22, respectively.
The output end is connected to insert the advertisement matching the keyword when the current read page has the keyword preset by the user;
信息推送单元 24 ，其输入端与所述广告插入单元 23 的输出端连接，用于在所述广告插入单元 23
插入所述与该关键词匹配的广告时，向广告商推送专利信息。 An information pushing unit 24 having an input end connected to an output end of the advertisement insertion unit 23 for use in the advertisement insertion unit 23
When the advertisement matching the keyword is inserted, the patent information is pushed to the advertiser.
其工作原理是：记录单元 21 记录用户预设的关键词以及与所述关键词匹配的广告，检测单元 22
检测用户当前的阅读页面中是否存在所述用户预设的关键词，广告插入单元 23
在当前的阅读页面存在所述用户预设的关键词时，插入所述与该关键词匹配的广告，同时，信息推送单元 24 ，向广告商推送专利信息。 The working principle is that the recording unit 21 records the keywords preset by the user and the advertisements matching the keywords, and the detecting unit 22
Detecting whether the user preset keyword exists in the current reading page of the user, and the advertisement insertion unit 23
When the user-preset keyword exists in the current reading page, the advertisement matching the keyword is inserted, and at the same time, the information pushing unit 24 pushes the patent information to the advertiser.
该发明通过在书中设置关键词，并根据关键词来插入广告，可以在降低或保持广告插入的工作量的基础上，有效提高广告效果，并一定程度提高用户阅读时的趣味性，同时还保护和彰显技术创新者
/ 权利人的利益。
By setting keywords in the book and inserting advertisements according to keywords, the invention can effectively improve the advertising effect on the basis of reducing or maintaining the workload of the advertisement insertion, and to improve the interest of the user when reading, and at the same time Protect and highlight technology innovators
/ The interests of the right holder.
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。
The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.
Claims (2)
- 一种插入广告时的信息提醒方法 ，其特征在于，所述方法包括如下步骤：An information reminding method for inserting an advertisement, characterized in that the method comprises the following steps:记录用户预设的关键词以及与所述关键词匹配的广告；Recording keywords preset by the user and advertisements matching the keywords;检测用户当前的阅读页面中是否存在所述用户预设的关键词；Detecting whether the user preset keyword exists in the current reading page of the user;当当前的阅读页面存在所述用户预设的关键词时，插入所述与该关键词匹配的广告，同时向广告商推送专利信息。When the current read page has the keyword preset by the user, the advertisement matching the keyword is inserted, and the patent information is pushed to the advertiser.
- 一种 广告插入系统 ，其特征在于，所述 广告插入系统 包括：An advertisement insertion system, characterized in that the advertisement insertion system comprises:记录单元，用于记录用户预设的关键词以及与所述关键词匹配的广告；a recording unit, configured to record a keyword preset by the user and an advertisement matching the keyword;检测单元，用于检测用户当前的阅读页面中是否存在所述用户预设的关键词；a detecting unit, configured to detect whether a keyword preset by the user exists in a current reading page of the user;广告插入单元，其输入端分别与所述记录单元的输出端以及检测单元的输出端连接，用于当当前的阅读页面存在所述用户预设的关键词时，插入所述与该关键词匹配的广告；An advertisement insertion unit, wherein an input end thereof is respectively connected to an output end of the recording unit and an output end of the detecting unit, and is configured to insert the keyword to match when the current read page has the keyword preset by the user advertisment;信息推送单元，其输入端与所述广告插入单元的输出端连接，用于在所述广告插入单元插入所述与该关键词匹配的广告时，向广告商推送专利信息。The information pushing unit has an input end connected to the output end of the advertisement insertion unit, and is configured to push the patent information to the advertiser when the advertisement insertion unit inserts the advertisement matching the keyword.
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| PCT/CN2015/086574 WO2017024502A1 (en) | 2015-08-11 | 2015-08-11 | Information reminding method during advertisement insertion and advertisement insertion system |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN109918591A (en) * | 2019-03-01 | 2019-06-21 | 北京猎户星空科技有限公司 | Using adding method, device, electronic equipment and storage medium |
| CN109948043A (en) * | 2017-12-11 | 2019-06-28 | 北京搜狗科技发展有限公司 | A kind of information recommendation method and device |
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