WO2017024503A1 - Method for inserting advertisement in electronic book and advertisement insertion system - Google Patents
Method for inserting advertisement in electronic book and advertisement insertion system Download PDFInfo
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- WO2017024503A1 WO2017024503A1 PCT/CN2015/086575 CN2015086575W WO2017024503A1 WO 2017024503 A1 WO2017024503 A1 WO 2017024503A1 CN 2015086575 W CN2015086575 W CN 2015086575W WO 2017024503 A1 WO2017024503 A1 WO 2017024503A1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
Definitions
- the invention belongs to the field of internet, and in particular relates to a method for inserting advertisements in an electronic book and an advertisement insertion system.
- Embodiments of the present invention provide a method for inserting an advertisement in an e-book, which aims to In view of the infectivity of the static advertisement inserted in the e-book, the shortcoming of the visual space is small, and an advertisement insertion method capable of giving a deep impression to the customer is provided.
- a method of inserting an advertisement in an electronic book comprising the steps of:
- the advertisement matching the keyword is inserted.
- An embodiment of the present invention further provides an advertisement insertion system, including:
- a recording unit configured to record a keyword preset by the user and an advertisement matching the keyword
- a detecting unit configured to detect whether a keyword preset by the user exists in a current reading page of the user
- An advertisement insertion unit wherein an input end thereof is respectively connected to an output end of the recording unit and an output end of the detecting unit, and is configured to insert the keyword to match when the current read page has the keyword preset by the user advertisment.
- the invention can effectively improve the advertising effect on the basis of reducing or maintaining the workload of the advertisement insertion, and to improve the interest of the user when reading.
- FIG. 1 is a schematic flow chart of a method for inserting an advertisement in an e-book according to an embodiment of the present invention
- FIG. 2 is a schematic structural diagram of an advertisement insertion system according to an embodiment of the present invention.
- Figure 1 is a diagram of an embodiment of the invention. A flow chart of a method of inserting an advertisement in an electronic book, for convenience of explanation, only parts related to the embodiment of the present invention are shown.
- the keyword preset by the user and the advertisement matching the keyword are recorded in step S101.
- the keyword 'drinking' is matched to the advertisement of mineral water.
- the relationship between the two is enhanced, and the impression of the user is enhanced.
- step S102 detecting whether the user preset keyword exists in the current reading page of the user.
- the detection mode can start the retrieval mode after the user turns the page and stays on the same page for a certain period of time (for example, 5 seconds).
- step S103 Inserting the advertisement matching the keyword when the current read page has the keyword preset by the user.
- the invention can effectively improve the advertising effect on the basis of reducing or maintaining the workload of the advertisement insertion, and to improve the interest of the user when reading.
- FIG. 2 is a schematic structural diagram of an advertisement insertion system according to an embodiment of the present invention, where the advertisement insertion system includes:
- a recording unit 21 configured to record a keyword preset by the user and an advertisement matching the keyword
- the detecting unit 22 is configured to detect whether the keyword preset by the user exists in the current reading page of the user;
- the advertisement insertion unit 23 has its input end and the output end of the recording unit 21 and the detecting unit 22, respectively.
- the output connection is configured to insert the advertisement matching the keyword when the current read page has the keyword preset by the user.
- the working principle is that the recording unit 21 records the keywords preset by the user and the advertisements matching the keywords, and the detecting unit 22 The keyword inserted by the user is detected in the current reading page of the user, and the advertisement insertion unit 23 inserts the advertisement matching the keyword when the keyword preset by the user exists in the current reading page.
- the invention can effectively improve the advertising effect on the basis of reducing or maintaining the workload of the advertisement insertion, and to improve the interest of the user when reading.
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Abstract
A method for inserting an advertisement in an electronic book and an advertisement insertion system. The method comprises: recording a keyword pre-set by a user and an advertisement matching the keyword (S101); detecting whether the keyword pre-set by the user exists in a current reading page of the user (S102); and when the keyword pre-set by the user exists in the current reading page, inserting the advertisement matching the keyword (S103). By setting a keyword in a book and inserting an advertisement according to the keyword, on the basis that an advertisement insertion workload is reduced or maintained, the method and system can effectively improve an advertisement effect, and improve the interestingness of user reading to a certain extent.
Description
本发明属于互联网领域，尤其是涉及一种 电子书中插入广告的方法和广告插入系统 。 The invention belongs to the field of internet, and in particular relates to a method for inserting advertisements in an electronic book and an advertisement insertion system.
越来越多的人习惯了依靠电子书阅读，因为这种方式简便且方便时间的碎片化管理。同时，随着电子书阅读的人数的增加，电子书也成为了一个广告发放的重要平台。
More and more people are accustomed to relying on e-book reading, because this method is simple and convenient for fragmented management. At the same time, with the increase in the number of e-book readers, e-books have become an important platform for advertising.
但现在电子书广告存在的一个缺陷时：由于电子书本身的性质，相关的广告只能是文字或者图片等静态广告，如果动态则造成喧宾夺主，为看书的人造成干扰，用户体验差。但静态广告的话，且只占屏幕约
1/10 空间的静态广告给用户的印象又不够。
But now there is a flaw in e-book advertising: due to the nature of the e-book itself, related advertisements can only be static advertisements such as text or pictures. If the dynamics are caused by the audience, the interference is caused by the readers, and the user experience is poor. But static ads, and only account for the screen
The static advertisement of 1/10 space does not give enough impression to the user.
为此，需要针对电子书中插入的静态广告感染性差，所占视觉空间小的缺陷，提供一种能够给客户带来叫深印象的广告插入方法。
Therefore, it is necessary to provide an advertisement insertion method capable of giving a deep impression to a client, in view of the infectivity of a static advertisement inserted in an e-book, which is inferior in visual space.
本发明实施例提供了 一种 电子书中插入广告的方法 ， 目的在于
针对电子书中插入的静态广告感染性差，所占视觉空间小的缺陷，提供一种能够给客户带来叫深印象的广告插入方法。 Embodiments of the present invention provide a method for inserting an advertisement in an e-book, which aims to
In view of the infectivity of the static advertisement inserted in the e-book, the shortcoming of the visual space is small, and an advertisement insertion method capable of giving a deep impression to the customer is provided.
本发明是这样实现的： 一种 电子书中插入广告的方法，包括以下步骤： The present invention is implemented as follows: A method of inserting an advertisement in an electronic book, comprising the steps of:
记录用户预设的关键词以及与所述关键词匹配的广告； Recording keywords preset by the user and advertisements matching the keywords;
检测用户当前的阅读页面中是否存在所述用户预设的关键词； Detecting whether the user preset keyword exists in the current reading page of the user;
当当前的阅读页面存在所述用户预设的关键词时，插入所述与该关键词匹配的广告。 When the current read page has the keyword preset by the user, the advertisement matching the keyword is inserted.
本发明实施例还提供了一种 广告插入系统 ，包括： An embodiment of the present invention further provides an advertisement insertion system, including:
记录单元，用于记录用户预设的关键词以及与所述关键词匹配的广告； a recording unit, configured to record a keyword preset by the user and an advertisement matching the keyword;
检测单元，用于检测用户当前的阅读页面中是否存在所述用户预设的关键词； a detecting unit, configured to detect whether a keyword preset by the user exists in a current reading page of the user;
广告插入单元，其输入端分别与所述记录单元的输出端以及检测单元的输出端连接，用于当当前的阅读页面存在所述用户预设的关键词时，插入所述与该关键词匹配的广告。
An advertisement insertion unit, wherein an input end thereof is respectively connected to an output end of the recording unit and an output end of the detecting unit, and is configured to insert the keyword to match when the current read page has the keyword preset by the user advertisment.
该发明通过在书中设置关键词，并根据关键词来插入广告，可以在降低或保持广告插入的工作量的基础上，有效提高广告效果，并一定程度提高用户阅读时的趣味性。
By setting keywords in the book and inserting advertisements according to keywords, the invention can effectively improve the advertising effect on the basis of reducing or maintaining the workload of the advertisement insertion, and to improve the interest of the user when reading.
图 1 是本发明实施例提供的 一种 电子书中插入广告的方法 的流程示意图 ； 1 is a schematic flow chart of a method for inserting an advertisement in an e-book according to an embodiment of the present invention;
图 2 是本发明实施例提供的广告插入系统的结构示意图。 FIG. 2 is a schematic structural diagram of an advertisement insertion system according to an embodiment of the present invention.
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
图 1 是发明实施例提供的 一种
电子书中插入广告的方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。 Figure 1 is a diagram of an embodiment of the invention.
A flow chart of a method of inserting an advertisement in an electronic book, for convenience of explanation, only parts related to the embodiment of the present invention are shown.
在步骤 S101 记录用户预设的关键词以及与所述关键词匹配的广告。 The keyword preset by the user and the advertisement matching the keyword are recorded in step S101.
在本发明的实施例中，比如将关键词'喝水'与矿泉水的广告相匹配。以便于用户读到喝水时，看到相关的广告，使得二者之间产生关联，加强用户的印象。
In an embodiment of the invention, for example, the keyword 'drinking' is matched to the advertisement of mineral water. In order to make the user read the relevant advertisements when they read the drinking water, the relationship between the two is enhanced, and the impression of the user is enhanced.
在步骤 S102
中，检测用户当前的阅读页面中是否存在所述用户预设的关键词。所述检测方式，可以在用户翻页并在同一页面停留一定时间（如 5 秒）后，开启检索模式。 At step S102
In the middle, detecting whether the user preset keyword exists in the current reading page of the user. The detection mode can start the retrieval mode after the user turns the page and stays on the same page for a certain period of time (for example, 5 seconds).
在步骤 S103
中，当当前的阅读页面存在所述用户预设的关键词时，插入所述与该关键词匹配的广告。 In step S103
Inserting the advertisement matching the keyword when the current read page has the keyword preset by the user.
该发明通过在书中设置关键词，并根据关键词来插入广告，可以在降低或保持广告插入的工作量的基础上，有效提高广告效果，并一定程度提高用户阅读时的趣味性。
By setting keywords in the book and inserting advertisements according to keywords, the invention can effectively improve the advertising effect on the basis of reducing or maintaining the workload of the advertisement insertion, and to improve the interest of the user when reading.
图 2 是本发明实施例提供的一种 广告插入系统 的结构示意图，该广告插入系统包括 ： 2 is a schematic structural diagram of an advertisement insertion system according to an embodiment of the present invention, where the advertisement insertion system includes:
记录单元 21 ，用于记录用户预设的关键词以及与所述关键词匹配的广告； a recording unit 21, configured to record a keyword preset by the user and an advertisement matching the keyword;
检测单元 22 ，用于检测用户当前的阅读页面中是否存在所述用户预设的关键词； The detecting unit 22 is configured to detect whether the keyword preset by the user exists in the current reading page of the user;
广告插入单元 23 ，其输入端分别与所述记录单元 21 的输出端以及检测单元 22
的输出端连接，用于当当前的阅读页面存在所述用户预设的关键词时，插入所述与该关键词匹配的广告。 The advertisement insertion unit 23 has its input end and the output end of the recording unit 21 and the detecting unit 22, respectively.
The output connection is configured to insert the advertisement matching the keyword when the current read page has the keyword preset by the user.
其工作原理是：记录单元 21 记录用户预设的关键词以及与所述关键词匹配的广告，检测单元 22
检测用户当前的阅读页面中是否存在所述用户预设的关键词，广告插入单元 23 在当前的阅读页面存在所述用户预设的关键词时，插入所述与该关键词匹配的广告。 The working principle is that the recording unit 21 records the keywords preset by the user and the advertisements matching the keywords, and the detecting unit 22
The keyword inserted by the user is detected in the current reading page of the user, and the advertisement insertion unit 23 inserts the advertisement matching the keyword when the keyword preset by the user exists in the current reading page.
该发明通过在书中设置关键词，并根据关键词来插入广告，可以在降低或保持广告插入的工作量的基础上，有效提高广告效果，并一定程度提高用户阅读时的趣味性。
By setting keywords in the book and inserting advertisements according to keywords, the invention can effectively improve the advertising effect on the basis of reducing or maintaining the workload of the advertisement insertion, and to improve the interest of the user when reading.
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。
The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.
Claims (2)
- 一种电子书中插入广告的方法 ，其特征在于，所述方法包括如下步骤： A method for inserting an advertisement in an electronic book, characterized in that the method comprises the following steps:记录用户预设的关键词以及与所述关键词匹配的广告；Recording keywords preset by the user and advertisements matching the keywords;检测用户当前的阅读页面中是否存在所述用户预设的关键词；Detecting whether the user preset keyword exists in the current reading page of the user;当当前的阅读页面存在所述用户预设的关键词时，插入所述与该关键词匹配的广告。When the current read page has the keyword preset by the user, the advertisement matching the keyword is inserted.
- 一种 广告插入系统 ，其特征在于，所述 广告插入系统 包括：An advertisement insertion system, characterized in that the advertisement insertion system comprises:记录单元，用于记录用户预设的关键词以及与所述关键词匹配的广告；a recording unit, configured to record a keyword preset by the user and an advertisement matching the keyword;检测单元，用于检测用户当前的阅读页面中是否存在所述用户预设的关键词；a detecting unit, configured to detect whether a keyword preset by the user exists in a current reading page of the user;广告插入单元，其输入端分别与所述记录单元的输出端以及检测单元的输出端连接，用于当当前的阅读页面存在所述用户预设的关键词时，插入所述与该关键词匹配的广告。An advertisement insertion unit, wherein an input end thereof is respectively connected to an output end of the recording unit and an output end of the detecting unit, and is configured to insert the keyword to match when the current read page has the keyword preset by the user advertisment.
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| Application Number | Priority Date | Filing Date | Title |
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| PCT/CN2015/086575 WO2017024503A1 (en) | 2015-08-11 | 2015-08-11 | Method for inserting advertisement in electronic book and advertisement insertion system |
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| Application Number | Priority Date | Filing Date | Title |
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| PCT/CN2015/086575 WO2017024503A1 (en) | 2015-08-11 | 2015-08-11 | Method for inserting advertisement in electronic book and advertisement insertion system |
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| CN102076115A (en) * | 2009-11-20 | 2011-05-25 | 上海亿动信息技术有限公司 | Control method and device for releasing advertising information in mobile terminal |
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