WO2017120829A1

WO2017120829A1 - Method and advertisement system for selecting according to time period not to insert advertisement

Info

Publication number: WO2017120829A1
Application number: PCT/CN2016/070931
Authority: WO
Inventors: 陈学良
Original assignee: 陈学良
Priority date: 2016-01-14
Filing date: 2016-01-14
Publication date: 2017-07-20

Abstract

Provided are a method and advertisement system for selecting according to a time period not to insert an advertisement, said method comprising: recording an unsuitable-time-period label set for each advertisement (S101); when pushing an advertisement to a user, querying the current time (S102); according to the current time, preventing the pushing of advertisements having said unsuitable time-period labels for which the unsuitable time period comprises the current time (S103). By means of selecting not to insert advertisements according to time periods, it is possible to prevent the appearance of inappropriate advertisements at inappropriate times.

Description

Method of selecting no insertion of advertisements according to time period and advertisement insertion system

Technical field

The present invention belongs to the field of Internet advertising application technology, and more particularly to a method for selecting an advertisement without insertion according to a time period and an advertisement insertion system.

Background technique

Advertising is a way of publicly and widely communicating information based on specific needs to the public through some form of media.

With the rapid development of the Internet, the variety of advertising media has become increasingly rich, from the early traditional media (print advertising, etc.) to today's informational Internet media. With the development of the economy and the improvement of people's living standards, the Internet has been integrated into all aspects of society.

At the same time as the rapid development of the Internet, in addition to traditional TV commercials, newspaper advertisements and magazine advertisements, more and more advertisers or advertising agencies put advertisements on the Internet, namely Internet advertisements.

Internet advertising has enormous market value potential. Faced with the growing demand for the Internet advertising market, more and more companies and advertising agencies are actively involved. However, for advertisers, the delivery of advertisements does not achieve the expected promotion effect, mainly because the individual needs of the audience are neglected in the advertisement delivery. With the improvement of people's material living standards, lifestyles and ideologies are also diversified, and individualized demands are becoming more and more obvious. However, advertisements are obviously lack of pertinence during the delivery process. For example, some advertisement contents are not suitable for a certain period of time. Insertion, for example: at 20:00-22:00 this prime time, usually the whole family to watch a video together, this time, it is not suitable to insert ads like underwear, adult products.

In view of the above situation, there is a need for a method of selecting no insertion advertisement for a time period, and it is possible to avoid inappropriate advertisements occurring at inappropriate times.

technical problem

Embodiments of the present invention provide a method for selecting not to insert an advertisement according to a time period, so as to avoid inappropriate advertisements occurring at inappropriate times. .

Technical solution

The present invention is implemented in such a way that a method of selecting no insertion of advertisements according to a time period includes the following steps:

Record inappropriate time period labels set for each ad;

Query the current time when pushing an ad to a user;

Depending on the current time, it is avoided to push an advertisement with an inappropriate time period label including an unsuitable time period including the current time.

An embodiment of the present invention further provides an advertisement insertion system, including:

a recording unit for recording an inappropriate time period label set for each advertisement;

The query unit is used to query the current time when pushing the advertisement to the user;

The pushing unit is configured to avoid pushing an advertisement of the inappropriate time period label including the current time according to the current time.

Beneficial effect

The invention can avoid the occurrence of inappropriate advertisements at inappropriate times by selecting a method of not inserting advertisements for a time period.

DRAWINGS

1 is a schematic flow chart of a method for selecting no insertion advertisement according to a time period according to an embodiment of the present invention;

FIG. 2 is a schematic structural diagram of an advertisement insertion system according to an embodiment of the present invention.

Embodiments of the invention

The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.

figure 1 It is a schematic flowchart of a method for selecting no insertion advertisement according to a time period provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.

In step S101, an inappropriate time period label set for each advertisement is recorded.

Time period labels are advertised by time period and special date. Like TV commercials, online media is more capable of determining whether or not to serve content through standard computer system time. For example, some services for ordering fast food through the Internet are not suitable when the consumer is eating or after, so the inappropriate time period label of the food advertisement can be positioned as 11:30~13:30 and 17:00~19:00. Such as at 20:00~22:00 In this prime time, usually the whole family watches a certain video together. At this time, it is not suitable to insert advertisements like underwear and adult products. Therefore, the inappropriate time period label of the advertisement can be positioned as 20:00~22:00. . For example, advertising in entertainment category is not suitable for working or class time, so you can position the inappropriate time period label to 9:00~12:00 and 13:30~18:00.

Unsuitable labels for advertisements are not limited to time periods, and may also include inappropriate age label, inappropriate gender, inappropriate geographical label, etc., and limit the population and region. For example, advertisements for punishing sanitary napkins are not suitable for people during working hours, and are not suitable for men. Therefore, advertisements of this type can be added to labels that are inappropriate for time and gender.

In step S102, when the advertisement is pushed to the user, the current time is queried.

In step S103 The advertisement with the inappropriate time period label including the current time is not pushed according to the current time.

FIG. 2 is a schematic structural diagram of an advertisement insertion system according to an embodiment of the present invention, where the advertisement insertion system includes:

The recording unit 21 is configured to record an inappropriate time period label set for each advertisement.

The query unit 22 is used to query the current time when pushing the advertisement to the user.

a pushing unit 23 having an input end and an output end of the recording unit 21 and the query unit 22 The output is connected, according to the current time, for avoiding pushing an inappropriate time period including the current time with the advertisement of the inappropriate time period label.

The working principle is that the recording unit 21 records an inappropriate time period label set for each advertisement, and the query unit 22 When the advertisement is pushed to the user, the current time is queried; the push unit 23 avoids pushing the advertisement with the inappropriate time period label including the current time according to the current time according to the current time.

The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.

Claims

A method for selecting an advertisement without insertion according to a time period, characterized in that the method comprises the following steps:

Record inappropriate time period labels set for each ad;

Query the current time when pushing an ad to a user;

Depending on the current time, it is avoided to push an advertisement with an inappropriate time period label including an unsuitable time period including the current time.
An advertisement insertion system, characterized in that the advertisement insertion system comprises:

a recording unit for recording an inappropriate time period label set for each advertisement;

The query unit is used to query the current time when pushing the advertisement to the user;

The pushing unit is configured to avoid pushing an advertisement of the inappropriate time period label including the current time according to the current time.