WO2018023613A1 - Hotel elevator advertisement pushing method and advertisement system - Google Patents
Hotel elevator advertisement pushing method and advertisement system Download PDFInfo
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- WO2018023613A1 WO2018023613A1 PCT/CN2016/093364 CN2016093364W WO2018023613A1 WO 2018023613 A1 WO2018023613 A1 WO 2018023613A1 CN 2016093364 W CN2016093364 W CN 2016093364W WO 2018023613 A1 WO2018023613 A1 WO 2018023613A1
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- advertisement
- room
- personal situation
- elevator
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Definitions
- the invention belongs to the field of the Internet, and in particular relates to a hotel elevator advertisement pushing method and an advertising system.
- the elevators in the hotel generally have an advertisement player for transmitting time and playing advertisements when the user takes the elevator.
- the elevator advertisements are cyclically playing fixed advertisement content for a period of time, and cannot be selectively played according to the user's situation. Corresponding ad content.
- the room card can be associated with the user's ID card and other documents, so that the room card can be related to the user's identity information (such as: age, gender, place of origin, etc., can also be linked by recording the user's consumption level and habits in the hotel; at the same time, the defects of the prior art are: the hotel elevator is a public area, its advertising can not be Advertise based on the actual user’s personal circumstances.
- the problem is that the current hotel elevator advertising is not accurate and cannot be advertised according to the actual situation of the actual user.
- a hotel elevator advertisement pushing method and an advertising system are
- Embodiments of the present invention provide a method for pushing an advertisement of a hotel elevator, aiming at In view of the fact that the current hotel elevator advertising is not accurate, and the advertisement cannot be placed according to the actual situation of the actual user, a hotel elevator advertisement pushing method is provided.
- a hotel elevator advertisement pushing method comprising the following steps:
- the room card is matched with the user's personal situation
- the user's personal situation is read according to the room card
- An advertisement having a tag matching the personal situation of the user is pushed to the user according to the personal situation of the user.
- An embodiment of the present invention further provides an advertising system, including:
- Recording unit matching unit, reading unit, pushing unit, wherein:
- a recording unit for recording a feature tag set on the advertisement
- a matching unit configured to match the room card with the user's personal situation when the user opens the room
- a reading unit whose input end is connected to the output end of the matching unit for When the user starts the elevator by using the room card, the personal situation of the user is read according to the room card;
- a pushing unit whose input end is connected to the output ends of the recording unit and the reading unit for An advertisement having a tag matching the personal situation of the user is pushed to the user according to the personal situation of the user.
- the invention achieves the purpose of accurately pushing advertisements of hotel elevators by matching the personal situation of the user with the advertising label.
- FIG. 1 is a schematic flow chart of a method for pushing an advertisement of a hotel elevator according to an embodiment of the present invention
- FIG. 2 is a schematic structural diagram of an advertisement system according to an embodiment of the present invention.
- figure 1 It is a schematic flowchart of a hotel elevator advertisement pushing method provided by the embodiment of the invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
- step S101 the feature tag set on the advertisement is recorded.
- the feature tag of the advertisement is recorded by the advertisement content, such as setting the tag '80 on the corresponding advertisement. After the ', 'male advertising' label, 'Cantonese', 'luxury' label and other feature tags, and recorded in the system.
- step S102 when the user opens the room, the room card is matched with the personal situation of the user.
- the room card When the user opens the room, they need to register with the corresponding ID card, so that the room card can be associated with the identity information on the ID card. When the user consumes at the hotel or participates in some social activities, the corresponding information can also be recorded.
- the personal circumstances described here include: the user's age, birthplace, gender, etc., which can be parsed from the user's ID card, and the user's spending habits derived from the user's consumption record at the hotel.
- step S103 when the user starts the elevator using the room card, the personal situation of the user is read according to the room card.
- the personal information read here according to the room card includes the user's age, place of birth, gender, and consumption habits or hobbies derived from the consumption record.
- step S104 According to the personal situation of the user, an advertisement having a label matching the personal situation of the user is pushed to the user.
- the user when the user is a male, the user is pushed with the advertisement with the 'Male Advertising' label; the user spends more than 1W in the hotel. In the first time, the user is pushed an advertisement with a 'luxury' label.
- the invention achieves the purpose of accurately pushing advertisements of hotel elevators by matching the personal situation of the user with the advertising label.
- FIG. 2 is a schematic structural diagram of an advertisement system according to an embodiment of the present invention, where the system includes:
- a recording unit 21 configured to record a feature tag set on the advertisement
- the matching unit 22 is configured to match the room card with the personal situation of the user when the user opens the room;
- a reading unit 23 the input end of which is connected to the output end of the matching unit, and is used for When the user starts the elevator by using the room card, the personal situation of the user is read according to the room card;
- Push unit 24 whose input end is connected with the output end of the recording unit and the reading unit, and is used for An advertisement having a tag matching the personal situation of the user is pushed to the user according to the personal situation of the user.
- the working principle is: a recording unit 21, recording a feature tag set on the advertisement; a matching unit 22, when When the user opens the room, the room card is matched with the personal situation of the user; the reading unit 23, when the user starts the elevator by using the room card, reads the personal situation of the user according to the room card; the pushing unit 24, An advertisement having a tag matching the personal situation of the user is pushed to the user according to the personal situation of the user.
- the invention achieves the purpose of accurately pushing advertisements of hotel elevators by matching the personal situation of the user with the advertising label.
Abstract
The present invention belongs to the field of the Internet, and provides a hotel elevator advertisement pushing method and an advertisement system. The method comprises: recording feature tags arranged on advertisements; when a user checks into a room, matching a room card with personal characteristics of the user; when the user uses the room card to start an elevator, reading the personal characteristics of the user according to the room card; according to the personal characteristics of the user, pushing to the user advertisements having tags which match the personal characteristics of the user. Personal characteristics of users are matched with advertisement tags to achieve the goal of accurate advertisement pushing by hotel elevators.
Description
本发明属于互联网领域，尤其是涉及 一种酒店电梯广告推送方法以及广告系统 。 The invention belongs to the field of the Internet, and in particular relates to a hotel elevator advertisement pushing method and an advertising system.
酒店中的电梯一般有广告播放器，用于在用户乘坐电梯时打发时间和播放广告，一般情况下，电梯广告都是在一段时间内循环播放固定广告内容，而不能根据用户情况而选择性播放相应的广告内容。
The elevators in the hotel generally have an advertisement player for transmitting time and playing advertisements when the user takes the elevator. In general, the elevator advertisements are cyclically playing fixed advertisement content for a period of time, and cannot be selectively played according to the user's situation. Corresponding ad content.
现有技术下，有的高档酒店要使用电梯时，需要刷房卡才能启动电梯的案件，而房卡则可以与用户的身份证等证件相联系，这样房卡就可以与用户的身份信息（如：年龄、性别、籍贯）等相匹配，也可通过记录用户在酒店的消费水平和习惯爱好等信息相联系；同时，现有技术下的缺陷是：酒店电梯是公共区域，其广告投放不能根据实际使用者的个人情况投放广告。
Under the prior art, when some high-end hotels use elevators, they need to brush the room card to start the elevator case, and the room card can be associated with the user's ID card and other documents, so that the room card can be related to the user's identity information ( Such as: age, gender, place of origin, etc., can also be linked by recording the user's consumption level and habits in the hotel; at the same time, the defects of the prior art are: the hotel elevator is a public area, its advertising can not be Advertise based on the actual user’s personal circumstances.
综上，针对于当前酒店电梯广告投放不精确，不能根据实际使用者的个人情况投放广告的问题，本方案提供了
一种酒店电梯广告推送方法以及广告系统 。 In summary, the problem is that the current hotel elevator advertising is not accurate and cannot be advertised according to the actual situation of the actual user.
A hotel elevator advertisement pushing method and an advertising system.
本发明实施例提供了一种酒店电梯广告推送方法 ， 目的在于
针对于当前酒店电梯广告投放不精确，不能根据实际使用者的个人情况投放广告的问题 ，提供一种酒店电梯广告推送方法。 Embodiments of the present invention provide a method for pushing an advertisement of a hotel elevator, aiming at
In view of the fact that the current hotel elevator advertising is not accurate, and the advertisement cannot be placed according to the actual situation of the actual user, a hotel elevator advertisement pushing method is provided.
本发明是这样实现的：一种酒店电梯广告推送方法，包括以下步骤： The present invention is implemented as follows: a hotel elevator advertisement pushing method, comprising the following steps:
记录在广告上设置的特征标签； Record the feature tags set on the ad;
用户开房时，将房卡与用户的个人情况相匹配； When the user opens the room, the room card is matched with the user's personal situation;
用户使用房卡启动电梯时，根据房卡读取所述用户的个人情况； When the user starts the elevator by using the room card, the user's personal situation is read according to the room card;
根据所述用户的个人情况，向用户推送具有与用户的个人情况相匹配的标签的广告。 An advertisement having a tag matching the personal situation of the user is pushed to the user according to the personal situation of the user.
本发明实施例还提供了一种 广告系统 ，包括： An embodiment of the present invention further provides an advertising system, including:
记录单元，匹配单元，读取单元，推送单元，其中 : Recording unit, matching unit, reading unit, pushing unit, wherein:
记录单元，用于 记录在广告上设置的特征标签； a recording unit for recording a feature tag set on the advertisement;
匹配单元，用于当 用户开房时，将房卡与用户的个人情况相匹配； a matching unit, configured to match the room card with the user's personal situation when the user opens the room;
读取单元，其输入端与所述匹配单元的输出端连接，用于
当用户使用房卡启动电梯时，根据房卡读取所述用户的个人情况； a reading unit whose input end is connected to the output end of the matching unit for
When the user starts the elevator by using the room card, the personal situation of the user is read according to the room card;
推送单元，其输入端与所述记录单元和读取单元的输出端连接，用于
根据所述用户的个人情况，向用户推送具有与用户的个人情况相匹配的标签的广告。 a pushing unit whose input end is connected to the output ends of the recording unit and the reading unit for
An advertisement having a tag matching the personal situation of the user is pushed to the user according to the personal situation of the user.
该发明通过将用户的个人情况与广告标签相匹配，达到酒店电梯精确推送广告的目的。 The invention achieves the purpose of accurately pushing advertisements of hotel elevators by matching the personal situation of the user with the advertising label.
图 1 是本发明实施例提供的一种酒店电梯广告推送方法 的流程示意图 ； 1 is a schematic flow chart of a method for pushing an advertisement of a hotel elevator according to an embodiment of the present invention;
图 2 是本发明实施例提供的 一种 广告系统的结构示意图。 FIG. 2 is a schematic structural diagram of an advertisement system according to an embodiment of the present invention.
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
图 1
是发明实施例提供的一种酒店电梯广告推送方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。 figure 1
It is a schematic flowchart of a hotel elevator advertisement pushing method provided by the embodiment of the invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
在步骤 S101 中，记录在广告上设置的特征标签。 In step S101, the feature tag set on the advertisement is recorded.
在本实施例中，通过广告内容记录广告的特征标签，如在相应的广告上设置标签' 80
后'、'男性广告'标签、'粤语'、'奢侈品'标签等特征标签，并记录在系统中。 In this embodiment, the feature tag of the advertisement is recorded by the advertisement content, such as setting the tag '80 on the corresponding advertisement.
After the ', 'male advertising' label, 'Cantonese', 'luxury' label and other feature tags, and recorded in the system.
在步骤 S102 中，当用户开房时，将房卡与用户的个人情况相匹配。 In step S102, when the user opens the room, the room card is matched with the personal situation of the user.
当用户开房时，需要用相应的身份证件登记，这样房卡就可与身份证上的身份信息相联系，当用户在酒店消费或参加一些社交活动时也可记录相应信息。这里所述的个人情况包括：可从用户身份证上解析出来的，用户的年龄、出生地、性别等信息，以及根据用户在酒店的消费记录而推导出来的用户的消费习惯。
When the user opens the room, they need to register with the corresponding ID card, so that the room card can be associated with the identity information on the ID card. When the user consumes at the hotel or participates in some social activities, the corresponding information can also be recorded. The personal circumstances described here include: the user's age, birthplace, gender, etc., which can be parsed from the user's ID card, and the user's spending habits derived from the user's consumption record at the hotel.
在步骤 S103 中，用户使用房卡启动电梯时，根据房卡读取所述用户的个人情况。 In step S103, when the user starts the elevator using the room card, the personal situation of the user is read according to the room card.
这里根据房卡所读取出的个人信息包括用户的年龄、出生地、性别，以及从消费记录中推导的消费习惯或兴趣爱好。
The personal information read here according to the room card includes the user's age, place of birth, gender, and consumption habits or hobbies derived from the consumption record.
在步骤 S104
中，根据所述用户的个人情况，向用户推送具有与用户的个人情况相匹配的标签的广告。 At step S104
According to the personal situation of the user, an advertisement having a label matching the personal situation of the user is pushed to the user.
如：用户是男性时，向用户推送带有'男性广告'标签的广告；用户在酒店单次消费超过 1W
元时，向用户推送带有'奢侈品'标签的广告。 For example, when the user is a male, the user is pushed with the advertisement with the 'Male Advertising' label; the user spends more than 1W in the hotel.
In the first time, the user is pushed an advertisement with a 'luxury' label.
该发明通过将用户的个人情况与广告标签相匹配，达到酒店电梯精确推送广告的目的。 The invention achieves the purpose of accurately pushing advertisements of hotel elevators by matching the personal situation of the user with the advertising label.
图 2 是本发明实施例提供的 一种 广告系统的结构示意图，该系统包括 ： 2 is a schematic structural diagram of an advertisement system according to an embodiment of the present invention, where the system includes:
记录单元 21 ，匹配单元 22 ，读取单元 23 ，推送单元 24 ，其中 : a recording unit 21, a matching unit 22, a reading unit 23, and a pushing unit 24, wherein:
记录单元 21 ，用于 记录在广告上设置的特征标签； a recording unit 21, configured to record a feature tag set on the advertisement;
匹配单元 22 ，用于当 用户开房时，将房卡与用户的个人情况相匹配； The matching unit 22 is configured to match the room card with the personal situation of the user when the user opens the room;
读取单元 23 ，其输入端与所述匹配单元的输出端连接，用于
当用户使用房卡启动电梯时，根据房卡读取所述用户的个人情况； a reading unit 23, the input end of which is connected to the output end of the matching unit, and is used for
When the user starts the elevator by using the room card, the personal situation of the user is read according to the room card;
推送单元 24 ，其输入端与所述记录单元和读取单元的输出端连接，用于
根据所述用户的个人情况，向用户推送具有与用户的个人情况相匹配的标签的广告。 Push unit 24, whose input end is connected with the output end of the recording unit and the reading unit, and is used for
An advertisement having a tag matching the personal situation of the user is pushed to the user according to the personal situation of the user.
其工作原理是：记录单元 21 ， 记录在广告上设置的特征标签； 匹配单元 22 ，当
用户开房时，将房卡与用户的个人情况相匹配； 读取单元 23 ， 当用户使用房卡启动电梯时，根据房卡读取所述用户的个人情况 ；推送单元 24 ，
根据所述用户的个人情况，向用户推送具有与用户的个人情况相匹配的标签的广告。 The working principle is: a recording unit 21, recording a feature tag set on the advertisement; a matching unit 22, when
When the user opens the room, the room card is matched with the personal situation of the user; the reading unit 23, when the user starts the elevator by using the room card, reads the personal situation of the user according to the room card; the pushing unit 24,
An advertisement having a tag matching the personal situation of the user is pushed to the user according to the personal situation of the user.
该发明通过将用户的个人情况与广告标签相匹配，达到酒店电梯精确推送广告的目的。 The invention achieves the purpose of accurately pushing advertisements of hotel elevators by matching the personal situation of the user with the advertising label.
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。
The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.
Claims (2)
- 一种酒店电梯广告推送方法 ，其特征在于，所述方法包括如下步骤： A hotel elevator advertisement pushing method, characterized in that the method comprises the following steps:记录在广告上设置的特征标签；Record the feature tags set on the ad;用户开房时，将房卡与用户的个人情况相匹配；When the user opens the room, the room card is matched with the user's personal situation;用户使用房卡启动电梯时，根据房卡读取所述用户的个人情况；When the user starts the elevator by using the room card, the user's personal situation is read according to the room card;根据所述用户的个人情况，向用户推送具有与用户的个人情况相匹配的标签的广告。An advertisement having a tag matching the personal situation of the user is pushed to the user according to the personal situation of the user.
- 一种 广告系统 ，其特征在于，所述 系统 包括：An advertising system, characterized in that the system comprises:记录单元，匹配单元，读取单元，推送单元，其中 :Recording unit, matching unit, reading unit, pushing unit, wherein:记录单元，用于 记录在广告上设置的特征标签；a recording unit for recording a feature tag set on the advertisement;匹配单元，用于当 用户开房时，将房卡与用户的个人情况相匹配；a matching unit, configured to match the room card with the user's personal situation when the user opens the room;读取单元，其输入端与所述匹配单元的输出端连接，用于 当用户使用房卡启动电梯时，根据房卡读取所述用户的个人情况；a reading unit whose input end is connected to the output end of the matching unit for When the user starts the elevator by using the room card, the personal situation of the user is read according to the room card;推送单元，其输入端与所述记录单元和读取单元的输出端连接，用于 根据所述用户的个人情况，向用户推送具有与用户的个人情况相匹配的标签的广告。a pushing unit whose input end is connected to the output ends of the recording unit and the reading unit for An advertisement having a tag matching the personal situation of the user is pushed to the user according to the personal situation of the user.
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| Application Number | Priority Date | Filing Date | Title |
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| PCT/CN2016/093364 WO2018023613A1 (en) | 2016-08-04 | 2016-08-04 | Hotel elevator advertisement pushing method and advertisement system |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| PCT/CN2016/093364 WO2018023613A1 (en) | 2016-08-04 | 2016-08-04 | Hotel elevator advertisement pushing method and advertisement system |
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| WO2018023613A1 true WO2018023613A1 (en) | 2018-02-08 |
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| CN104609270A (en) * | 2015-02-05 | 2015-05-13 | 北京索德电气工业有限公司 | Intelligent elevator control system and method |
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| CN103258485A (en) * | 2012-02-15 | 2013-08-21 | 深圳清华大学研究院 | Method for pushing information actively through label according to anticipated demand and intelligent label system |
| CN103226778A (en) * | 2013-03-21 | 2013-07-31 | 刘婷 | Electronic certificate acquiring and dispensing method, intelligent terminal and advisement player |
| CN104463625A (en) * | 2014-12-01 | 2015-03-25 | 中国联合网络通信集团有限公司 | Method and system for pushing information of large screen in elevator |
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