WO2018018241A1 - Method for playing back advertisement according to destination of user and playback device - Google Patents

Method for playing back advertisement according to destination of user and playback device Download PDF

Info

Publication number
WO2018018241A1
WO2018018241A1 PCT/CN2016/091200 CN2016091200W WO2018018241A1 WO 2018018241 A1 WO2018018241 A1 WO 2018018241A1 CN 2016091200 W CN2016091200 W CN 2016091200W WO 2018018241 A1 WO2018018241 A1 WO 2018018241A1
Authority
WO
WIPO (PCT)
Prior art keywords
floor
advertisement
elevator
visitor
company
Prior art date
Application number
PCT/CN2016/091200
Other languages
French (fr)
Chinese (zh)
Inventor
金蕾
Original Assignee
金蕾
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 金蕾 filed Critical 金蕾
Priority to PCT/CN2016/091200 priority Critical patent/WO2018018241A1/en
Publication of WO2018018241A1 publication Critical patent/WO2018018241A1/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for

Definitions

  • the present invention belongs to the field of service media, and more particularly to a method for playing an advertisement according to a user destination and a playback device.
  • the popular electronic recipe advertisement nowadays can take advantage of the visual and audio-visual effects of the tablet computer, fully integrate with the development trend of the current hospitality hotel industry, and achieve the best effect by the precise positioning of the advertisement output ratio.
  • Shopping malls, bus stops, and so on can also be seen as an important advertising medium, even in the elevators up and down the building will also play ads.
  • the advertisements played in the general elevator are either random or played in a preset order.
  • the current office buildings are generally mixed companies.
  • the second floor to the fifth floor are company A
  • the fifth floor to the fifth floor are company B.
  • the current advertisement cannot be played according to the floor to which the elevator is going.
  • a method is needed By detecting the floor that the visitor wants to reach, the system actively plays relevant advertisements about the company on the floor. The visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit.
  • Embodiments of the present invention provide a method for playing an advertisement according to a user destination and a playback device, and the purpose is to provide By detecting the floor that the visitor wants to reach, the system actively plays relevant advertisements about the company on the floor. The visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit.
  • the present invention is implemented in such a manner that a method of playing an advertisement according to a user destination includes the following steps:
  • An advertisement matching the floor is played according to the floor to which the elevator is to be reached.
  • the embodiment of the invention further provides a playback device, including:
  • a recording unit for recording a matching relationship between a floor and an advertisement
  • a detecting unit configured to detect a floor to be reached by the elevator according to a click of the visitor
  • the playing unit has an input end connected to the recording unit and the detecting unit respectively for playing an advertisement matching the floor according to the floor to which the elevator is to be reached.
  • the system By detecting the floor to which the visitor is to arrive, the system actively plays relevant advertisements about the company on the floor. The visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit.
  • FIG. 1 is a schematic flowchart of a method for playing an advertisement according to a user destination according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a playback apparatus according to an embodiment of the present invention.
  • FIG. 1 is a method for playing an advertisement according to a user destination according to an embodiment of the present invention.
  • the flow diagrams are only for the sake of illustration, and only parts related to the embodiments of the present invention are shown.
  • step S101 The matching relationship between the floor and the advertisement is recorded in step S101.
  • the playback device records relevant advertisements related to the company, such as company image advertising or product introduction.
  • step S102 the floor to which the elevator is to be reached is detected based on the click of the visitor.
  • step S103 automatically plays an advertisement matching the floor.
  • the system By detecting the floor to which the visitor is to arrive, the system actively plays relevant advertisements about the company on the floor. The visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit.
  • FIG. 2 is a schematic structural diagram of a playback apparatus according to an embodiment of the present invention, where the playback apparatus includes:
  • a recording unit 21 configured to record a matching relationship between the floor and the advertisement
  • the detecting unit 22 is configured to detect a floor to be reached by the elevator according to the click of the visitor;
  • the playing unit 23 has its input end and the recording unit 21 and the detecting unit 22, respectively A connection for playing an advertisement that matches the floor based on the floor to which the elevator is to be reached.
  • the working principle is: when the recording unit 21 records the matching relationship between the floor and the advertisement, the detecting unit 22 From the click based on the visitor's click, the floor to which the elevator is to be reached is detected, and the playback unit 23 plays an advertisement matching the floor based on the floor to which the elevator is to be reached.
  • the system By detecting the floor to which the visitor is to arrive, the system actively plays relevant advertisements about the company on the floor. The visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit.

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Theoretical Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Physics & Mathematics (AREA)
  • Marketing (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Indicating And Signalling Devices For Elevators (AREA)

Abstract

The present invention relates to the field of service media, and provided are a method for playing back an advertisement according to a destination of a user and a playback device, the method comprising: recording a matching relationship between a floor and an advertisement; detecting a floor that an elevator will reach according to a click of a visitor; and according to the floor that the elevator will reach, playing back an advertisement matching said floor. For said invention, by means of detecting a floor that a visitor will reach, a system actively plays an advertisement relevant to a company on said floor so that the visitor may find out more about the company while in the elevator, thereby also providing certain beneficial publicity for the company.

Description

一种根据用户目的地播放广告的方法以及播放装置  Method for playing advertisement according to user destination and playing device 技术领域Technical field
本发明属于服务传媒 领域 ，尤其是涉及一种根据用户目的地播放广告的方法以及播放装置。  The present invention belongs to the field of service media, and more particularly to a method for playing an advertisement according to a user destination and a playback device.
背景技术Background technique
在我们的日常生活中，广告应该是我们接触到非常多的一种信息传递媒介。通过广告，企业或公司能把产品与劳务的特性、功能、用途及供应厂家等信息传递给消费者，沟通产需双方的联系，引起消费者的注意与兴趣，激发和诱导消费。此外，一些新产品、新技术的出现，靠行政手段推广，既麻烦又缓解，局限性很大，通过广告，直接与广大的消费者见面，能使新产品、新技术迅速在市场上站稳脚跟，获得成功。 In our daily lives, advertising should be a medium of information transmission that we are exposed to. Through advertising, companies or companies can transmit information about the characteristics, functions, uses and suppliers of products and services to consumers, communicate the links between production and demand, and attract consumers' attention and interest to stimulate and induce consumption. In addition, the emergence of some new products and new technologies, which are promoted by administrative means, are both troublesome and mitigating, and have great limitations. By directly advertising with consumers, new products and technologies can be quickly established in the market. The heel is successful.
当今世界广告业发展迅速，广告传播空间正在发生巨大的变化。互联网技术和移动媒体的广泛运用，促成了新媒体广告如火如荼的发张势头。新媒体传播载体丰富，传播手段灵活，可以将海量讯息以多样的形式、具体的形态传递给客户，再加上雄厚的价格优势，为各类广告的发布提供了得天独厚的条件，为广告谋得丰厚利益。高尖端技术发展促成了广告信息流量的飞速增加，计算机、通讯卫星等电子传播技术的运用，加速了电视、报纸等新闻媒体的发展与更新，催生了一些新型的广告媒体，电子广告越来越成为重要的广告传播媒体。例如现在非常流行的电子菜谱广告，它可以利用平板电脑可视听化效果，充分结合当今餐饮酒店行业的发展趋势，通过精准定位，使广告的产出比达到最佳效果。商场、公交车站等等随处可见LED牌也成为了重要的广告媒介，就连我们上下楼的电梯里也会播放广告。但一般电梯中播放的广告要么是随机的，要么就是按照预设的顺序播放。同时，现在的写字楼中，一般是混合公司，如2楼到5楼是A公司，而5楼到10楼是B公司，当前广告播放不能根据电梯所要去的楼层播放广告。 In today's world, the advertising industry is developing rapidly, and the space for advertising communication is undergoing tremendous changes. The widespread use of Internet technology and mobile media has contributed to the momentum of new media advertising. The new media has a rich carrier and flexible means of communication. It can deliver a large amount of information to customers in various forms and specific forms. Coupled with strong price advantages, it provides unique conditions for the release of various advertisements. Rich interests. The development of high-tech technology has led to a rapid increase in advertising information traffic. The use of electronic communication technologies such as computers and communication satellites has accelerated the development and update of news media such as television and newspapers, and has spawned some new types of advertising media. Become an important advertising media. For example, the popular electronic recipe advertisement nowadays can take advantage of the visual and audio-visual effects of the tablet computer, fully integrate with the development trend of the current hospitality hotel industry, and achieve the best effect by the precise positioning of the advertisement output ratio. Shopping malls, bus stops, and so on can also be seen as an important advertising medium, even in the elevators up and down the building will also play ads. However, the advertisements played in the general elevator are either random or played in a preset order. At the same time, the current office buildings are generally mixed companies. For example, the second floor to the fifth floor are company A, and the fifth floor to the fifth floor are company B. The current advertisement cannot be played according to the floor to which the elevator is going.
综上所述，需要一种方法 通过检测来访者所要到达的楼层，系统主动播放关于该楼层公司的相关广告，来访者可以在电梯中就了解该公司的情况，公司也起到一定的宣传效益。 In summary, a method is needed By detecting the floor that the visitor wants to reach, the system actively plays relevant advertisements about the company on the floor. The visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit.
技术问题technical problem
本发明实施例提供了提供了一种根据用户目的地播放广告的方法以及播放装置 ， 目的在于 通过检测来访者所要到达的楼层，系统主动播放关于该楼层公司的相关广告，来访者可以在电梯中就了解该公司的情况，公司也起到一定的宣传效益。  Embodiments of the present invention provide a method for playing an advertisement according to a user destination and a playback device, and the purpose is to provide By detecting the floor that the visitor wants to reach, the system actively plays relevant advertisements about the company on the floor. The visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit.
技术解决方案Technical solution
本发明是这样实现的：一种根据用户目的地播放广告的方法，包括以下步骤： The present invention is implemented in such a manner that a method of playing an advertisement according to a user destination includes the following steps:
记录楼层与广告的匹配关系； Record the matching relationship between floor and advertisement;
根据来访者的点击，检测电梯所要到达的楼层； Detecting the floor to which the elevator is to arrive according to the visitor's click;
根据电梯所要到达的楼层，播放与该楼层匹配的广告。 An advertisement matching the floor is played according to the floor to which the elevator is to be reached.
本发明实施例还提供了一种播放装置，包括： The embodiment of the invention further provides a playback device, including:
记录单元，检测单元，播放单元，其中： Recording unit, detecting unit, and playing unit, wherein:
记录单元，用于记录楼层与广告的匹配关系； a recording unit for recording a matching relationship between a floor and an advertisement;
检测单元，用于根据来访者的点击，检测电梯所要到达的楼层； a detecting unit, configured to detect a floor to be reached by the elevator according to a click of the visitor;
播放单元，其输入端分别与记录单元和检测单元连接，用于根据电梯所要到达的楼层，播放与该楼层匹配的广告。 The playing unit has an input end connected to the recording unit and the detecting unit respectively for playing an advertisement matching the floor according to the floor to which the elevator is to be reached.
有益效果Beneficial effect
该发明通过检测来访者所要到达的楼层，系统主动播放关于该楼层公司的相关广告，来访者可以在电梯中就了解该公司的情况，公司也起到一定的宣传效益。 By detecting the floor to which the visitor is to arrive, the system actively plays relevant advertisements about the company on the floor. The visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit.
附图说明DRAWINGS
图 1 是本发明实施例提供的一种根据用户目的地播放广告的方法的 流程示意图 ； FIG. 1 is a schematic flowchart of a method for playing an advertisement according to a user destination according to an embodiment of the present invention;
图 2 是本发明实施例提供的播放装置的结构示意图。 FIG. 2 is a schematic structural diagram of a playback apparatus according to an embodiment of the present invention.
本发明的实施方式Embodiments of the invention
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。 The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
图 1 是发明实施例提供的 一种根据用户目的地播放广告的方法的 流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。 1 is a method for playing an advertisement according to a user destination according to an embodiment of the present invention. The flow diagrams are only for the sake of illustration, and only parts related to the embodiments of the present invention are shown.
在步骤 S101 中记录楼层与广告的匹配关系。 The matching relationship between the floor and the advertisement is recorded in step S101.
在此步骤中，如大楼中 5 楼是 XX 公司，播放装置就记录与该公司的相关广告，例如公司形象广告宣传或者产品介绍等等。 In this step, such as the 5th floor of the building is XX The company, the playback device records relevant advertisements related to the company, such as company image advertising or product introduction.
在步骤 S102 中，根据来访者的点击，检测电梯所要到达的楼层。 In step S102, the floor to which the elevator is to be reached is detected based on the click of the visitor.
用户如果点击了按钮 5 ，代表用户会去 5 楼，这是目前所有电梯都具备的功能。 If the user clicks the button 5, the user will go to the 5th floor, which is the function that all elevators currently have.
当检测到电梯所要达到的楼层，步骤 S103 自动播放与该楼层匹配的广告。 When the floor to be reached by the elevator is detected, step S103 automatically plays an advertisement matching the floor.
该发明通过检测来访者所要到达的楼层，系统主动播放关于该楼层公司的相关广告，来访者可以在电梯中就了解该公司的情况，公司也起到一定的宣传效益。 By detecting the floor to which the visitor is to arrive, the system actively plays relevant advertisements about the company on the floor. The visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit.
图 2 是本发明实施例提供的一种播放装置的结构示意图，该播放装置包括： 2 is a schematic structural diagram of a playback apparatus according to an embodiment of the present invention, where the playback apparatus includes:
记录单元 21 ，检测单元 22 ，播放单元 23 ，其中： a recording unit 21, a detecting unit 22, and a playing unit 23, wherein:
记录单元 21 ，用于记录楼层与广告的匹配关系； a recording unit 21, configured to record a matching relationship between the floor and the advertisement;
检测单元 22 ，用于根据来访者的点击，检测电梯所要到达的楼层； The detecting unit 22 is configured to detect a floor to be reached by the elevator according to the click of the visitor;
播放单元 23 ，其输入端分别与记录单元 21 和检测单元 22 连接，用于根据电梯所要到达的楼层，播放与该楼层匹配的广告。 The playing unit 23 has its input end and the recording unit 21 and the detecting unit 22, respectively A connection for playing an advertisement that matches the floor based on the floor to which the elevator is to be reached.
其工作原理是：当记录单元 21 记录楼层与广告的匹配关系后，检测单元 22 从根据来访者的点击，检测电梯所要到达的楼层，播放单元 23 根据电梯所要到达的楼层，播放与该楼层匹配的广告。 The working principle is: when the recording unit 21 records the matching relationship between the floor and the advertisement, the detecting unit 22 From the click based on the visitor's click, the floor to which the elevator is to be reached is detected, and the playback unit 23 plays an advertisement matching the floor based on the floor to which the elevator is to be reached.
该发明通过检测来访者所要到达的楼层，系统主动播放关于该楼层公司的相关广告，来访者可以在电梯中就了解该公司的情况，公司也起到一定的宣传效益。 By detecting the floor to which the visitor is to arrive, the system actively plays relevant advertisements about the company on the floor. The visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit.
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。 The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.

Claims (2)

  1. 一种根据用户目的地播放广告的方法 ，其特征在于，所述方法包括如下步骤： A method for playing an advertisement according to a user destination, characterized in that the method comprises the following steps:
    记录楼层与广告的匹配关系；Record the matching relationship between floor and advertisement;
    根据来访者的点击，检测电梯所要到达的楼层；Detecting the floor to which the elevator is to arrive according to the visitor's click;
    根据电梯所要到达的楼层，播放与该楼层匹配的广告。An advertisement matching the floor is played according to the floor to which the elevator is to be reached.
  2. 一种播放装置，其特征在于，所述播放装置包括： A playback device, characterized in that the playback device comprises:
    记录单元，检测单元，播放单元，其中：Recording unit, detecting unit, and playing unit, wherein:
    记录单元，用于记录楼层与广告的匹配关系；a recording unit for recording a matching relationship between a floor and an advertisement;
    检测单元，用于根据来访者的点击，检测电梯所要到达的楼层；a detecting unit, configured to detect a floor to be reached by the elevator according to a click of the visitor;
    播放单元，其输入端分别与记录单元和检测单元连接，用于根据电梯所要到达的楼层，播放与该楼层匹配的广告。The playing unit has an input end connected to the recording unit and the detecting unit respectively for playing an advertisement matching the floor according to the floor to which the elevator is to be reached.
PCT/CN2016/091200 2016-07-24 2016-07-24 Method for playing back advertisement according to destination of user and playback device WO2018018241A1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/091200 WO2018018241A1 (en) 2016-07-24 2016-07-24 Method for playing back advertisement according to destination of user and playback device

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/091200 WO2018018241A1 (en) 2016-07-24 2016-07-24 Method for playing back advertisement according to destination of user and playback device

Publications (1)

Publication Number Publication Date
WO2018018241A1 true WO2018018241A1 (en) 2018-02-01

Family

ID=61015227

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2016/091200 WO2018018241A1 (en) 2016-07-24 2016-07-24 Method for playing back advertisement according to destination of user and playback device

Country Status (1)

Country Link
WO (1) WO2018018241A1 (en)

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020066621A1 (en) * 2000-12-06 2002-06-06 Thomas Wilson Elevator information and advertising delivery system
CN101470883A (en) * 2007-12-26 2009-07-01 联想(北京)有限公司 Advertisement broadcasting method and equipment
CN101475110A (en) * 2009-02-18 2009-07-08 吴晓光 Elevator display control method
CN103373650A (en) * 2012-04-11 2013-10-30 上海智显光电科技有限公司 Elevator operating panel with information inquiry and display functions
CN105184605A (en) * 2015-08-21 2015-12-23 浙江视科文化传播有限公司 Intelligent advertisement publishing system and method
CN105355158A (en) * 2015-11-12 2016-02-24 日立电梯（中国）有限公司 Elevator advertisement posting method and system

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020066621A1 (en) * 2000-12-06 2002-06-06 Thomas Wilson Elevator information and advertising delivery system
CN101470883A (en) * 2007-12-26 2009-07-01 联想(北京)有限公司 Advertisement broadcasting method and equipment
CN101475110A (en) * 2009-02-18 2009-07-08 吴晓光 Elevator display control method
CN103373650A (en) * 2012-04-11 2013-10-30 上海智显光电科技有限公司 Elevator operating panel with information inquiry and display functions
CN105184605A (en) * 2015-08-21 2015-12-23 浙江视科文化传播有限公司 Intelligent advertisement publishing system and method
CN105355158A (en) * 2015-11-12 2016-02-24 日立电梯（中国）有限公司 Elevator advertisement posting method and system

Similar Documents

Publication Publication Date Title
US20090094111A1 (en) Advertising framework for wireless networks
NO20025853D0 (en) Steps to communicate between a business and its customers
TW201301168A (en) Digital signage system
WO2018018241A1 (en) Method for playing back advertisement according to destination of user and playback device
WO2018018268A1 (en) Method and playback device for playing advertisement according to user destination
WO2018027844A1 (en) Method for pushing advertisements based on reading, and pushing system
US9594494B2 (en) Interactive messaging apparatus and method
WO2018023658A1 (en) Method for pushing advertisement according to followed public account, and push system
WO2018018243A1 (en) Method for pushing information while playing back advertisement and playback device
WO2018018269A1 (en) Data collection method for advertisement playing technique, and play device
WO2017113052A1 (en) Smart classification and transmission method and system for video advertisement
WO2018018244A1 (en) Method for playing advertisements according to elevator floor sections and playing device
WO2018018271A1 (en) Method for playing advertisement according to floor section of elevator and playing device
WO2017120829A1 (en) Method and advertisement system for selecting according to time period not to insert advertisement
WO2018018266A1 (en) Information pushing method when distributing advertising time by price and advertising system
WO2018018245A1 (en) Data acquisition method and playing device in advertising technology
WO2018018279A1 (en) Method for pushing information when feeding back ad serving object and data collecting device
WO2018027774A1 (en) Method for pushing ownership information about advertisement pushing technology, and pushing system
WO2018018270A1 (en) Method for pushing information when playing back advertisement and playback device
WO2018018242A1 (en) Data collection method and playback device of advertisement playback technology
WO2018018276A1 (en) Information pushing method for use when monitoring in-car advertisements, and monitoring apparatus
WO2017120735A1 (en) Method and system for promoting dining location advertisements
WO2018027865A1 (en) Method for counting advertisements played, and counting system
WO2018018591A1 (en) Specific method and system for recommending video advertisement
WO2017120838A1 (en) Method for inserting advertisement according to time period, and advertisement insertion system

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 16909824

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase

Ref country code: DE

32PN Ep: public notification in the ep bulletin as address of the adressee cannot be established

Free format text: NOTING OF LOSS OF RIGHTS PURSUANT TO RULE 112(1) EPC (EPO FORM 1205A DATED 17.06.2019)

122 Ep: pct application non-entry in european phase

Ref document number: 16909824

Country of ref document: EP

Kind code of ref document: A1