WO2018018241A1 - Procédé de lecture d'une publicité selon la destination d'un utilisateur et dispositif de lecture - Google Patents

Procédé de lecture d'une publicité selon la destination d'un utilisateur et dispositif de lecture Download PDF

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Publication number
WO2018018241A1
WO2018018241A1 PCT/CN2016/091200 CN2016091200W WO2018018241A1 WO 2018018241 A1 WO2018018241 A1 WO 2018018241A1 CN 2016091200 W CN2016091200 W CN 2016091200W WO 2018018241 A1 WO2018018241 A1 WO 2018018241A1
Authority
WO
WIPO (PCT)
Prior art keywords
floor
advertisement
elevator
visitor
company
Prior art date
Application number
PCT/CN2016/091200
Other languages
English (en)
Chinese (zh)
Inventor
金蕾
Original Assignee
金蕾
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 金蕾 filed Critical 金蕾
Priority to PCT/CN2016/091200 priority Critical patent/WO2018018241A1/fr
Publication of WO2018018241A1 publication Critical patent/WO2018018241A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for

Definitions

  • the present invention belongs to the field of service media, and more particularly to a method for playing an advertisement according to a user destination and a playback device.
  • the popular electronic recipe advertisement nowadays can take advantage of the visual and audio-visual effects of the tablet computer, fully integrate with the development trend of the current hospitality hotel industry, and achieve the best effect by the precise positioning of the advertisement output ratio.
  • Shopping malls, bus stops, and so on can also be seen as an important advertising medium, even in the elevators up and down the building will also play ads.
  • the advertisements played in the general elevator are either random or played in a preset order.
  • the current office buildings are generally mixed companies.
  • the second floor to the fifth floor are company A
  • the fifth floor to the fifth floor are company B.
  • the current advertisement cannot be played according to the floor to which the elevator is going.
  • a method is needed By detecting the floor that the visitor wants to reach, the system actively plays relevant advertisements about the company on the floor. The visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit.
  • Embodiments of the present invention provide a method for playing an advertisement according to a user destination and a playback device, and the purpose is to provide By detecting the floor that the visitor wants to reach, the system actively plays relevant advertisements about the company on the floor. The visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit.
  • the present invention is implemented in such a manner that a method of playing an advertisement according to a user destination includes the following steps:
  • An advertisement matching the floor is played according to the floor to which the elevator is to be reached.
  • the embodiment of the invention further provides a playback device, including:
  • a recording unit for recording a matching relationship between a floor and an advertisement
  • a detecting unit configured to detect a floor to be reached by the elevator according to a click of the visitor
  • the playing unit has an input end connected to the recording unit and the detecting unit respectively for playing an advertisement matching the floor according to the floor to which the elevator is to be reached.
  • the system By detecting the floor to which the visitor is to arrive, the system actively plays relevant advertisements about the company on the floor. The visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit.
  • FIG. 1 is a schematic flowchart of a method for playing an advertisement according to a user destination according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a playback apparatus according to an embodiment of the present invention.
  • FIG. 1 is a method for playing an advertisement according to a user destination according to an embodiment of the present invention.
  • the flow diagrams are only for the sake of illustration, and only parts related to the embodiments of the present invention are shown.
  • step S101 The matching relationship between the floor and the advertisement is recorded in step S101.
  • the playback device records relevant advertisements related to the company, such as company image advertising or product introduction.
  • step S102 the floor to which the elevator is to be reached is detected based on the click of the visitor.
  • step S103 automatically plays an advertisement matching the floor.
  • the system By detecting the floor to which the visitor is to arrive, the system actively plays relevant advertisements about the company on the floor. The visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit.
  • FIG. 2 is a schematic structural diagram of a playback apparatus according to an embodiment of the present invention, where the playback apparatus includes:
  • a recording unit 21 configured to record a matching relationship between the floor and the advertisement
  • the detecting unit 22 is configured to detect a floor to be reached by the elevator according to the click of the visitor;
  • the playing unit 23 has its input end and the recording unit 21 and the detecting unit 22, respectively A connection for playing an advertisement that matches the floor based on the floor to which the elevator is to be reached.
  • the working principle is: when the recording unit 21 records the matching relationship between the floor and the advertisement, the detecting unit 22 From the click based on the visitor's click, the floor to which the elevator is to be reached is detected, and the playback unit 23 plays an advertisement matching the floor based on the floor to which the elevator is to be reached.
  • the system By detecting the floor to which the visitor is to arrive, the system actively plays relevant advertisements about the company on the floor. The visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit.

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Theoretical Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Physics & Mathematics (AREA)
  • Marketing (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Indicating And Signalling Devices For Elevators (AREA)

Abstract

La présente invention se rapporte au domaine des supports de services, et concerne un procédé de lecture d'une publicité selon la destination d'un utilisateur et un dispositif de lecture, le procédé comportant les étapes consistant à: enregistrer une relation de correspondance entre un étage et une publicité; détecter un étage qu'un ascenseur va atteindre d'après un clic d'un visiteur; et en fonction de l'étage que l'ascenseur va atteindre, lire une publicité correspondant audit étage. Selon la présente invention, en détectant un étage qu'un visiteur va atteindre, un système lit activement une publicité pertinente pour une société située audit étage, de sorte que le visiteur peut apprendre davantage en ce qui concerne la société tandis qu'il se trouve dans l'ascenseur, assurant ainsi également une certaine notoriété bénéfique à la société.
PCT/CN2016/091200 2016-07-24 2016-07-24 Procédé de lecture d'une publicité selon la destination d'un utilisateur et dispositif de lecture WO2018018241A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/091200 WO2018018241A1 (fr) 2016-07-24 2016-07-24 Procédé de lecture d'une publicité selon la destination d'un utilisateur et dispositif de lecture

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/091200 WO2018018241A1 (fr) 2016-07-24 2016-07-24 Procédé de lecture d'une publicité selon la destination d'un utilisateur et dispositif de lecture

Publications (1)

Publication Number Publication Date
WO2018018241A1 true WO2018018241A1 (fr) 2018-02-01

Family

ID=61015227

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2016/091200 WO2018018241A1 (fr) 2016-07-24 2016-07-24 Procédé de lecture d'une publicité selon la destination d'un utilisateur et dispositif de lecture

Country Status (1)

Country Link
WO (1) WO2018018241A1 (fr)

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020066621A1 (en) * 2000-12-06 2002-06-06 Thomas Wilson Elevator information and advertising delivery system
CN101470883A (zh) * 2007-12-26 2009-07-01 联想(北京)有限公司 广告播放方法和广告播放设备
CN101475110A (zh) * 2009-02-18 2009-07-08 吴晓光 一种电梯显示控制方法
CN103373650A (zh) * 2012-04-11 2013-10-30 上海智显光电科技有限公司 具有信息查询显示功能的电梯操纵盘
CN105184605A (zh) * 2015-08-21 2015-12-23 浙江视科文化传播有限公司 一种智能广告发布系统及方法
CN105355158A (zh) * 2015-11-12 2016-02-24 日立电梯（中国）有限公司 电梯广告的投放方法及系统

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020066621A1 (en) * 2000-12-06 2002-06-06 Thomas Wilson Elevator information and advertising delivery system
CN101470883A (zh) * 2007-12-26 2009-07-01 联想(北京)有限公司 广告播放方法和广告播放设备
CN101475110A (zh) * 2009-02-18 2009-07-08 吴晓光 一种电梯显示控制方法
CN103373650A (zh) * 2012-04-11 2013-10-30 上海智显光电科技有限公司 具有信息查询显示功能的电梯操纵盘
CN105184605A (zh) * 2015-08-21 2015-12-23 浙江视科文化传播有限公司 一种智能广告发布系统及方法
CN105355158A (zh) * 2015-11-12 2016-02-24 日立电梯（中国）有限公司 电梯广告的投放方法及系统

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