WO2018027865A1 - Procédé permettant de compter des publicités lues et système de comptage - Google Patents

Procédé permettant de compter des publicités lues et système de comptage Download PDF

Info

Publication number
WO2018027865A1
WO2018027865A1 PCT/CN2016/094758 CN2016094758W WO2018027865A1 WO 2018027865 A1 WO2018027865 A1 WO 2018027865A1 CN 2016094758 W CN2016094758 W CN 2016094758W WO 2018027865 A1 WO2018027865 A1 WO 2018027865A1
Authority
WO
WIPO (PCT)
Prior art keywords
tag
source
played
unit
counting
Prior art date
Application number
PCT/CN2016/094758
Other languages
English (en)
Chinese (zh)
Inventor
张焰焰
Original Assignee
张焰焰
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 张焰焰 filed Critical 张焰焰
Priority to PCT/CN2016/094758 priority Critical patent/WO2018027865A1/fr
Publication of WO2018027865A1 publication Critical patent/WO2018027865A1/fr

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof

Definitions

  • the invention belongs to the field of internet and provides a statistical method and a statistical system for advertisement playing.
  • Internet advertising is the advertising of the Internet through the online advertising platform.
  • a high-tech advertising operation method that uses advertisement banners, text links, and multimedia methods on the website to publish or publish advertisements on the Internet and deliver them to Internet users through the Internet.
  • Internet advertising Compared with the traditional four major media (newspapers, magazines, television, radio) and popular outdoor advertising, Internet advertising has a unique advantage and is an important part of the implementation of modern marketing media strategy.
  • the Internet is a brand new advertising medium with the fastest speed and ideal effect.
  • the Internet platform can only buy out program resources simply (no matter how many times it is placed, it is a one-time price), and can not share advertisements with content providers according to the on-demand situation of program resources and the corresponding advertisement playing situation. income.
  • the embodiment of the invention provides a statistical method for advertising broadcast, and aims to provide a content provider that can timely understand the content of the advertisement by not allowing the advertisement provider to be timely and statistically reported on the Internet platform. In the case of playback, the platform side can share advertising revenue with the content provider.
  • the present invention is implemented as follows: a statistical method for advertising playback, comprising the following steps:
  • the number of times the tag is used and the advertisement being played are sent to the information feedback end matched by each tag.
  • the embodiment of the invention further provides a statistical system, comprising:
  • Source tag recording unit feedback terminal recording unit, statistical unit, and sending unit, wherein:
  • a source tag recording unit configured to record a source tag matched by each program resource
  • a feedback end recording unit wherein the input end is connected to the output end of the source label recording unit, and is configured to record an information feedback end that matches the source label;
  • the sending unit is respectively connected to the output end of the feedback end recording unit and the statistical unit, and is configured to send the number of uses of the label and the played advertisement to the information feedback end matched by each label.
  • the invention can realize the sharing of advertising revenue between the platform party and the content provider by enabling the content provider to know the playing status of the content in time.
  • FIG. 1 is a schematic flowchart of a statistical method for advertisement play according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a statistical system according to an embodiment of the present invention.
  • FIG. 1 is a schematic flowchart of a statistical method for advertising play according to an embodiment of the present invention. For convenience of description, only parts related to the embodiment of the present invention are shown.
  • step S100 the source tags to which the respective program resources match are recorded.
  • the happy life of the TV drama is recorded, which is derived from the China Digital Media. Therefore, in the TV series, the label Chinese Media is produced.
  • step S101 an information feedback end that matches the source tag is recorded.
  • the information feedback end corresponding to the Chinese media label is the server of the China Digital Media Company.
  • step S102 the number of uses of each tag and the played advertisement are counted according to the situation of the user's on-demand.
  • the number of tags used for the video is 1
  • step S103 the number of uses of the tag and the played advertisement are transmitted to the information feedback end matched by each tag.
  • the China Digital Media client can count the click rate of the video.
  • the invention can realize the sharing of advertising revenue between the platform party and the content provider by enabling the content provider to know the playing status of the content in time.
  • FIG. 2 is a schematic structural diagram of a statistical system according to an embodiment of the present invention, where the statistical system includes:
  • a source tag recording unit 21 configured to record a source tag matched by each program resource
  • a feedback end recording unit 22 the input end of which is connected to the output end of the source tag recording unit 21 for recording an information feedback end matching the source tag;
  • the statistics unit 23 is configured to count the number of times each tag is used and the advertisement that is played according to the situation of the user's on-demand;
  • the sending unit 24 has an input end connected to the output end of the feedback end recording unit 22 and the statistical unit 23, and is configured to send the number of uses of the label and the played advertisement to the information feedback end matched by each label.
  • the working principle is: the user records the source tag matched by each program resource in the source tag recording unit 21; the feedback end recording unit 22 records the information feedback end that matches the source tag; and the statistical unit 23, according to the user's on-demand situation The number of times of use of each tag and the played advertisement are counted; the sending unit 24 sends the number of uses of the tag and the played advertisement to the information feedback end matched by each tag.
  • the invention can realize the sharing of advertising revenue between the platform party and the content provider by enabling the content provider to know the playing status of the content in time.

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

La présente invention se rapporte au domaine de l'internet et porte sur un procédé permettant de compter des publicités lues, ainsi que sur un système de comptage. Le procédé consiste : à enregistrer des étiquettes de source correspondant à des ressources de programme respectives ; à enregistrer des terminaux de retour d'informations correspondant aux étiquettes de source ; en fonction de conditions de vidéo à la demande d'utilisateur, à compter le nombre de fois où les étiquettes respectives sont utilisées et où les publicités sont lues ; et à envoyer le nombre de fois où chaque étiquette est utilisée et les publicités lues à un terminal de retour d'informations correspondant à cette étiquette. La présente invention permet à des fournisseurs de contenu de connaître la lecture de leurs contenus de manière opportune et peut permettre à la partie plate-forme et aux fournisseurs de contenu de partager des recettes publicitaires.
PCT/CN2016/094758 2016-08-11 2016-08-11 Procédé permettant de compter des publicités lues et système de comptage WO2018027865A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/094758 WO2018027865A1 (fr) 2016-08-11 2016-08-11 Procédé permettant de compter des publicités lues et système de comptage

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/094758 WO2018027865A1 (fr) 2016-08-11 2016-08-11 Procédé permettant de compter des publicités lues et système de comptage

Publications (1)

Publication Number Publication Date
WO2018027865A1 true WO2018027865A1 (fr) 2018-02-15

Family

ID=61161714

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2016/094758 WO2018027865A1 (fr) 2016-08-11 2016-08-11 Procédé permettant de compter des publicités lues et système de comptage

Country Status (1)

Country Link
WO (1) WO2018027865A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN112219402A (zh) * 2018-12-20 2021-01-12 海信视像科技股份有限公司 接收装置和接收方法、发送装置及发送方法、发送接收系统及方法

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102332130A (zh) * 2010-06-24 2012-01-25 索尼公司 广告效果测量方法、程序和电子广告装置
CN104115505A (zh) * 2012-02-15 2014-10-22 汤姆逊许可公司 有针对性的广告
CN104115504A (zh) * 2012-02-15 2014-10-22 汤姆逊许可公司 定向广告
CN104115499A (zh) * 2012-02-15 2014-10-22 汤姆逊许可公司 定向广告
CN104980772A (zh) * 2014-04-14 2015-10-14 北京酷云互动科技有限公司 植入广告的监测方法和监测装置

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102332130A (zh) * 2010-06-24 2012-01-25 索尼公司 广告效果测量方法、程序和电子广告装置
CN104115505A (zh) * 2012-02-15 2014-10-22 汤姆逊许可公司 有针对性的广告
CN104115504A (zh) * 2012-02-15 2014-10-22 汤姆逊许可公司 定向广告
CN104115499A (zh) * 2012-02-15 2014-10-22 汤姆逊许可公司 定向广告
CN104980772A (zh) * 2014-04-14 2015-10-14 北京酷云互动科技有限公司 植入广告的监测方法和监测装置

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN112219402A (zh) * 2018-12-20 2021-01-12 海信视像科技股份有限公司 接收装置和接收方法、发送装置及发送方法、发送接收系统及方法
CN112219402B (zh) * 2018-12-20 2022-09-02 海信视像科技股份有限公司 接收装置和接收方法、发送装置及发送方法、发送接收系统及方法

Similar Documents

Publication Publication Date Title
TW561374B (en) Method and apparatus for selecting streaming media in real-time
CN100565504C (zh) 用于在实时控制协议(rtcp)消息中嵌入会话描述消息的方法和系统
US20020067730A1 (en) Method and apparatus for IP multicast content distribution system having national and regional demographically targeted advertisement insertion
US20140013354A1 (en) Process for providing targeted user content blended with a media stream
CN105306959B (zh) 一种低延时网络自适应直播系统
CN103957469A (zh) 基于实时转封装的互联网视频点播方法及系统
Kormin et al. Social media and relationship marketing strategies of malaysian car brands
ATE312484T1 (de) Nachrichtenrundfunksystem in einem funkkommunikationsnetz
JP2008187704A (ja) 広告データをコンテンツに挿入するための方法およびシステム
WO2018027865A1 (fr) Procédé permettant de compter des publicités lues et système de comptage
WO2018023658A1 (fr) Procédé de pousser de publicités en fonction d'un compte public suivi, et système de pousser associé
WO2010123207A2 (fr) Appareil, procédé et serveur publicitaire servant à fournir une publicité mobile par le biais d'un réseau de diffusion mobile
KR20090079563A (ko) 동영상 메타 정보 운용 방법 및 시스템과 이를 위한기록매체
WO2018027844A1 (fr) Procédé destiné à pousser des publicités sur la base d'une lecture, et système de poussée
WO2010040267A1 (fr) Procédé et système de distribution de services pour terminal multimédia mobile
CN102244813A (zh) 一种视频播放方法及应用其方法的互联网电视终端
WO2017120834A1 (fr) Procédé d'insertion de publicités en fonction du nombre de temps de lecture et système d'insertion de publicité
WO2018027866A1 (fr) Procédé pour pousser des informations de propriété d'une technologie de rétroaction de lecture de publicité et système de comptage
CN102223568A (zh) 一种广告播放系统和方法
WO2017128423A1 (fr) Procédé de poussée de publicité basée sur l'historique de navigation, et système de poussée
Aleksić Challenges of Mobile Journalism in Digital Media Age
KR20000060245A (ko) 인터넷 스트리밍 서비스를 위한 스트림 파일 제작 방법
Ha Webcasting
JP2008210173A (ja) オンデマンドコンテンツ配信と個別対応した広告配信システムならびにコンテンツ視聴情報に基づく放送コンテンツ制作システム。
WO2018023655A1 (fr) Procédé permettant de pousser des publicités selon un groupe qq de l'utilisateur et système de poussée

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 16912320

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase

Ref country code: DE

122 Ep: pct application non-entry in european phase

Ref document number: 16912320

Country of ref document: EP

Kind code of ref document: A1