WO2017128423A1 - Procédé de poussée de publicité basée sur l'historique de navigation, et système de poussée - Google Patents

Procédé de poussée de publicité basée sur l'historique de navigation, et système de poussée Download PDF

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Publication number
WO2017128423A1
WO2017128423A1 PCT/CN2016/072993 CN2016072993W WO2017128423A1 WO 2017128423 A1 WO2017128423 A1 WO 2017128423A1 CN 2016072993 W CN2016072993 W CN 2016072993W WO 2017128423 A1 WO2017128423 A1 WO 2017128423A1
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WO
WIPO (PCT)
Prior art keywords
user
browsing
pushing
unit
cloud
Prior art date
Application number
PCT/CN2016/072993
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English (en)
Chinese (zh)
Inventor
胡明祥
Original Assignee
胡明祥
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 胡明祥 filed Critical 胡明祥
Priority to PCT/CN2016/072993 priority Critical patent/WO2017128423A1/fr
Publication of WO2017128423A1 publication Critical patent/WO2017128423A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor

Definitions

  • the invention belongs to the field of the Internet, and in particular relates to a method for pushing advertisements according to browsing records and a pushing system.
  • online advertising has a unique advantage and is an important part of the implementation of modern marketing media strategy.
  • the Internet is a brand new advertising medium with the fastest speed and ideal effect. It is a good way for SMEs to expand and expand, especially for companies that have extensive international business.
  • users can watch news, listen to music, watch movies online, shop, etc. through the browser, and they can meet daily life requirements without leaving home.
  • the browsing history is left and usually saved for a certain period of time.
  • the website types are complete, such as outdoor, news, bicycles, etc. Users can learn relevant information through these websites according to their personal interests.
  • online advertising is based on user preferences, such as based on the user's browsing history or purchase history on the shopping site, and then by sharing the interface of the shopping site to understand user preferences and push advertisements.
  • This approach has certain limitations. After the user purchases the product, the same type of product may not be purchased for a certain period of time. The user will search for the relevant information of the product before purchasing the product, and then decide to purchase the product model and price. Then buy through the shopping website.
  • Embodiments of the present invention provide a method for pushing advertisements according to browsing records, and the purpose is to Inaccurate current ad delivery, analysis of user intent before user shopping It is necessary to provide a kind of statistical browsing history of the user, analyze the user's preference, push the advertisement according to the user's preference, and make the advertisement more accurate, and also enable the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range.
  • the present invention is implemented in such a manner that a method of pushing an advertisement based on a browsing record includes the following steps:
  • the embodiment of the invention further provides a push system, comprising:
  • a recording unit located in the cloud, for recording a type tag whose URL matches
  • the detecting unit is located locally and is used for detecting the user browsing the web address record and uploading the browsing web address record to the cloud;
  • the statistical unit is located in the cloud, and the input end thereof is connected to the output end of the recording unit, and is used for counting the labels of the top three frequencies in the browsing history of the user;
  • the push unit is located in the cloud, and the input end thereof is connected to the output of the statistical unit, and is configured to push the advertisement of the top three tags to the user.
  • the invention analyzes the user's browsing record, analyzes the user's preference, pushes the advertisement according to the user's preference, makes the advertisement delivery more precise, and also enables the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range.
  • FIG. 1 is a schematic flowchart of a method for pushing an advertisement according to a browsing record according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention.
  • figure 1 It is a schematic flowchart of a method for pushing an advertisement according to a browsing record provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
  • step S100 the type tag that matches the URL is recorded.
  • a large website contains information about the user.
  • the user's habit is to search for relevant information based on keywords through a search engine, so the type label corresponding to the URL is recorded.
  • step S101 the user browses the web address record and uploads the browsing web address record to the cloud.
  • step S102 the number of the top three frequency tags in the user browsing web address record is counted.
  • step S103 the advertisement of the top three tags matching the user is pushed to the user.
  • the invention analyzes the user's browsing record, analyzes the user's preference, pushes the advertisement according to the user's preference, makes the advertisement delivery more precise, and also enables the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range.
  • FIG. 2 is a schematic diagram of a push system structure according to an embodiment of the present invention, the push system:
  • the recording unit 21 is located in the cloud and is used for recording a type tag whose URL matches;
  • the detecting unit 22 is located locally and is configured to detect a user browsing the web address record and upload the browsing web address record to the cloud;
  • the statistical unit 23 is located in the cloud, and its input end and the recording unit 21 The output is connected to count the top three tags in the user's browsing URL record;
  • Push unit 24 located in the cloud, its input end and the statistical unit 23 The output is connected to push the advertisement of the top three tags to the user.
  • the working principle is: the recording unit 21 records the type tag matching the web address, and the detecting unit 22 Detecting the user browsing the web address record and uploading the browsing web address record to the cloud, the statistic unit 23 counting the top three tabs in the user browsing web address record, the pushing unit 24 Pushing the user with the top three tags matching the ads.
  • the invention analyzes the user's browsing record, analyzes the user's preference, pushes the advertisement according to the user's preference, makes the advertisement delivery more precise, and also enables the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range.

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  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • General Engineering & Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Databases & Information Systems (AREA)
  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

La présente invention concerne un procédé de poussée de publicité basée sur l'historique de navigation, et et système de poussée. Le procédé consiste à : enregistrer des étiquettes de type correspondant à des sites web (S100); détecter des historiques de navigation de sites web d'un utilisateur, et télécharger vers l'amont les historiques de navigation de sites web vers le nuage (S101); obtenir, par l'intermédiaire de statistiques, les trois étiquettes apparaissant le plus fréquemment dans les historiques de navigation de sites web de l'utilisateur (S102); et recommander à l'utilisateur les publicités correspondant aux trois premières étiquettes (S103). En comptant les historiques de navigation d'un utilisateur, en analysant les préférences utilisateur, et en poussant des publicités selon les préférences utilisateur, la solution met en œuvre un placement de publicité plus précis, et permet également à l'utilisateur de prendre connaissance d'informations publicitaires en rapport avec les demandes de l'utilisateur, de manière à ne pas être perturbé par des publicités sans intérêt.
PCT/CN2016/072993 2016-01-31 2016-01-31 Procédé de poussée de publicité basée sur l'historique de navigation, et système de poussée WO2017128423A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/072993 WO2017128423A1 (fr) 2016-01-31 2016-01-31 Procédé de poussée de publicité basée sur l'historique de navigation, et système de poussée

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/072993 WO2017128423A1 (fr) 2016-01-31 2016-01-31 Procédé de poussée de publicité basée sur l'historique de navigation, et système de poussée

Publications (1)

Publication Number Publication Date
WO2017128423A1 true WO2017128423A1 (fr) 2017-08-03

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PCT/CN2016/072993 WO2017128423A1 (fr) 2016-01-31 2016-01-31 Procédé de poussée de publicité basée sur l'historique de navigation, et système de poussée

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WO (1) WO2017128423A1 (fr)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108595461A (zh) * 2018-01-05 2018-09-28 武汉斗鱼网络科技有限公司 兴趣探索方法、存储介质、电子设备及系统
US11677788B1 (en) 2022-10-13 2023-06-13 Netskope, Inc. Policy-controlled web access based on user activities

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20060259357A1 (en) * 2005-05-12 2006-11-16 Fu-Sheng Chiu Intelligent dynamic market data collection and advertising delivery system
CN101047723A (zh) * 2006-03-30 2007-10-03 腾讯科技（深圳）有限公司 分类信息推送系统及方法
CN102571374A (zh) * 2012-01-12 2012-07-11 中国联合网络通信集团有限公司 广告信息推送方法和系统
CN102929939A (zh) * 2012-09-28 2013-02-13 北京奇虎科技有限公司 个性化信息的提供方法及装置
CN104077714A (zh) * 2014-06-16 2014-10-01 微梦创科网络科技（中国）有限公司 访问网站的用户的偏好获取、广告推送方法和系统

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20060259357A1 (en) * 2005-05-12 2006-11-16 Fu-Sheng Chiu Intelligent dynamic market data collection and advertising delivery system
CN101047723A (zh) * 2006-03-30 2007-10-03 腾讯科技（深圳）有限公司 分类信息推送系统及方法
CN102571374A (zh) * 2012-01-12 2012-07-11 中国联合网络通信集团有限公司 广告信息推送方法和系统
CN102929939A (zh) * 2012-09-28 2013-02-13 北京奇虎科技有限公司 个性化信息的提供方法及装置
CN104077714A (zh) * 2014-06-16 2014-10-01 微梦创科网络科技（中国）有限公司 访问网站的用户的偏好获取、广告推送方法和系统

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108595461A (zh) * 2018-01-05 2018-09-28 武汉斗鱼网络科技有限公司 兴趣探索方法、存储介质、电子设备及系统
WO2019134274A1 (fr) * 2018-01-05 2019-07-11 武汉斗鱼网络科技有限公司 Procédé d'exploration d'intérêt, support d'informations, dispositif électronique et système
US11677788B1 (en) 2022-10-13 2023-06-13 Netskope, Inc. Policy-controlled web access based on user activities

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