WO2017128423A1 - Browsing history-based advertisement pushing method, and pushing system - Google Patents
Browsing history-based advertisement pushing method, and pushing system Download PDFInfo
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- WO2017128423A1 WO2017128423A1 PCT/CN2016/072993 CN2016072993W WO2017128423A1 WO 2017128423 A1 WO2017128423 A1 WO 2017128423A1 CN 2016072993 W CN2016072993 W CN 2016072993W WO 2017128423 A1 WO2017128423 A1 WO 2017128423A1
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- the invention belongs to the field of the Internet, and in particular relates to a method for pushing advertisements according to browsing records and a pushing system.
- online advertising has a unique advantage and is an important part of the implementation of modern marketing media strategy.
- the Internet is a brand new advertising medium with the fastest speed and ideal effect. It is a good way for SMEs to expand and expand, especially for companies that have extensive international business.
- users can watch news, listen to music, watch movies online, shop, etc. through the browser, and they can meet daily life requirements without leaving home.
- the browsing history is left and usually saved for a certain period of time.
- the website types are complete, such as outdoor, news, bicycles, etc. Users can learn relevant information through these websites according to their personal interests.
- online advertising is based on user preferences, such as based on the user's browsing history or purchase history on the shopping site, and then by sharing the interface of the shopping site to understand user preferences and push advertisements.
- This approach has certain limitations. After the user purchases the product, the same type of product may not be purchased for a certain period of time. The user will search for the relevant information of the product before purchasing the product, and then decide to purchase the product model and price. Then buy through the shopping website.
- Embodiments of the present invention provide a method for pushing advertisements according to browsing records, and the purpose is to Inaccurate current ad delivery, analysis of user intent before user shopping It is necessary to provide a kind of statistical browsing history of the user, analyze the user's preference, push the advertisement according to the user's preference, and make the advertisement more accurate, and also enable the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range.
- the present invention is implemented in such a manner that a method of pushing an advertisement based on a browsing record includes the following steps:
- the embodiment of the invention further provides a push system, comprising:
- a recording unit located in the cloud, for recording a type tag whose URL matches
- the detecting unit is located locally and is used for detecting the user browsing the web address record and uploading the browsing web address record to the cloud;
- the statistical unit is located in the cloud, and the input end thereof is connected to the output end of the recording unit, and is used for counting the labels of the top three frequencies in the browsing history of the user;
- the push unit is located in the cloud, and the input end thereof is connected to the output of the statistical unit, and is configured to push the advertisement of the top three tags to the user.
- the invention analyzes the user's browsing record, analyzes the user's preference, pushes the advertisement according to the user's preference, makes the advertisement delivery more precise, and also enables the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range.
- FIG. 1 is a schematic flowchart of a method for pushing an advertisement according to a browsing record according to an embodiment of the present invention
- FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention.
- figure 1 It is a schematic flowchart of a method for pushing an advertisement according to a browsing record provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
- step S100 the type tag that matches the URL is recorded.
- a large website contains information about the user.
- the user's habit is to search for relevant information based on keywords through a search engine, so the type label corresponding to the URL is recorded.
- step S101 the user browses the web address record and uploads the browsing web address record to the cloud.
- step S102 the number of the top three frequency tags in the user browsing web address record is counted.
- step S103 the advertisement of the top three tags matching the user is pushed to the user.
- the invention analyzes the user's browsing record, analyzes the user's preference, pushes the advertisement according to the user's preference, makes the advertisement delivery more precise, and also enables the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range.
- FIG. 2 is a schematic diagram of a push system structure according to an embodiment of the present invention, the push system:
- the recording unit 21 is located in the cloud and is used for recording a type tag whose URL matches;
- the detecting unit 22 is located locally and is configured to detect a user browsing the web address record and upload the browsing web address record to the cloud;
- the statistical unit 23 is located in the cloud, and its input end and the recording unit 21 The output is connected to count the top three tags in the user's browsing URL record;
- Push unit 24 located in the cloud, its input end and the statistical unit 23 The output is connected to push the advertisement of the top three tags to the user.
- the working principle is: the recording unit 21 records the type tag matching the web address, and the detecting unit 22 Detecting the user browsing the web address record and uploading the browsing web address record to the cloud, the statistic unit 23 counting the top three tabs in the user browsing web address record, the pushing unit 24 Pushing the user with the top three tags matching the ads.
- the invention analyzes the user's browsing record, analyzes the user's preference, pushes the advertisement according to the user's preference, makes the advertisement delivery more precise, and also enables the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range.
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Abstract
A browsing history-based advertisement pushing method, and a pushing system. The method comprises: recording type tags matching websites (S100); detecting website browsing histories of a user, and uploading the website browsing histories to the cloud (S101); obtaining, through statistics, the top three tags appearing most frequently in the website browsing histories of the user (S102); and recommending to the user advertisements matching the top three tags (S103). By counting browsing histories of a user, analyzing user preferences, and pushing advertisements according to the user preferences, the solution implements more precise advertisement placement, and also enables the user to learn about advertisement information according to requirements of the user, so as not to be disturbed by advertisements of no interest.
Description
本发明属于互联网领域，尤其是涉及一种根据浏览记录推送广告的方法以及推送系统。 The invention belongs to the field of the Internet, and in particular relates to a method for pushing advertisements according to browsing records and a pushing system.
与产品、渠道、促销等手段相比，广告大概是大多数企业，比较重视的营销环节了，可惜观察我们周围的广告，其结局往往只是遗憾：真正笑到最后的，往往不是出钱做广告的企业，而是收钱的那些家伙。广告从来都不是肯定有效的。从坏的一面看，大把的钱花出去，却一点效果也没有，大家可能认为这是最糟糕了。其实不是，最坏的是反作用，花钱买来的竟是骂名。
Compared with products, channels, promotions, etc., advertising is probably the most important part of the company, and it is a pity to observe the advertisements around us. The ending is often just regret: the real laugh is not the end of advertising. The business, but the guys who collect the money. Advertising has never been effective. From the bad side, a lot of money is spent, but there is no effect at all. You may think that this is the worst. Actually not, the worst is the reaction, and the money bought is actually anonymity.
与传统的四大传播媒体（报纸、杂志、电视、广播）广告及备受垂青的户外广告相比，网络广告具有得天独厚的优势，是实施现代营销媒体战略的重要一部分。Internet是一个全新的广告媒体，速度最快效果很理想，是中小企业扩展壮大的很好途径，对于广泛开展国际业务的公司更是如此。
Compared with the traditional four major media (newspapers, magazines, television, radio) advertising and well-received outdoor advertising, online advertising has a unique advantage and is an important part of the implementation of modern marketing media strategy. The Internet is a brand new advertising medium with the fastest speed and ideal effect. It is a good way for SMEs to expand and expand, especially for companies that have extensive international business.
目前用户只需通过浏览器，就可以进行看新闻，听音乐，在线观看电影，购物等等，足不出户，就能满足日常生活要求。用户在使用浏览器访问网站时，都会留下浏览记录，通常都会保存一定时间。目前网站类型齐全，例如户外，新闻，自行车等，用户根据个人兴趣，通过这些网站了解相关信息。
At present, users can watch news, listen to music, watch movies online, shop, etc. through the browser, and they can meet daily life requirements without leaving home. When a user visits a website using a browser, the browsing history is left and usually saved for a certain period of time. At present, the website types are complete, such as outdoor, news, bicycles, etc. Users can learn relevant information through these websites according to their personal interests.
目前网络广告投放会根据用户喜好，比如根据用户在购物网站的浏览记录或者购买记录，然后通过分享购物网站的接口了解用户喜好并推送广告。这种方式存在一定的局限性。用户购买了商品后可能在一定时间内就不会再购买相同类型的商品了。而用户在购买商品之前都会搜索商品的相关信息，再决定购买商品型号，价格。然后通过购物网站购买。
At present, online advertising is based on user preferences, such as based on the user's browsing history or purchase history on the shopping site, and then by sharing the interface of the shopping site to understand user preferences and push advertisements. This approach has certain limitations. After the user purchases the product, the same type of product may not be purchased for a certain period of time. The user will search for the relevant information of the product before purchasing the product, and then decide to purchase the product model and price. Then buy through the shopping website.
综上，需要针对当前广告投放不精确无法，在用户购物前分析用户意图的情况
，需要提供一种通过统计用户浏览记录，分析用户喜好，根据用户喜好推送广告，使广告投放更加精确，同时也让用户能够根据自己的需求了解广告信息免受不是兴趣范围内的广告的打扰。 In summary, it is necessary to analyze the user's intention before the user purchases because the current advertisement delivery is inaccurate.
It is necessary to provide a kind of statistical browsing history of the user, analyze the user's preference, push the advertisement according to the user's preference, and make the advertisement more accurate, and also enable the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range.
本发明实施例提供了一种根据浏览记录推送广告的方法，目的在于
针对当前广告投放不精确无法，在用户购物前分析用户意图的情况
，需要提供一种通过统计用户浏览记录，分析用户喜好，根据用户喜好推送广告，使广告投放更加精确，同时也让用户能够根据自己的需求了解广告信息免受不是兴趣范围内的广告的打扰。
Embodiments of the present invention provide a method for pushing advertisements according to browsing records, and the purpose is to
Inaccurate current ad delivery, analysis of user intent before user shopping
It is necessary to provide a kind of statistical browsing history of the user, analyze the user's preference, push the advertisement according to the user's preference, and make the advertisement more accurate, and also enable the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range.
本发明是这样实现的：一种根据浏览记录推送广告的方法，包括以下步骤： The present invention is implemented in such a manner that a method of pushing an advertisement based on a browsing record includes the following steps:
记录网址相匹配的类型标签； Record the type tag that matches the URL;
检测用户浏览网址记录，并向云端上传浏览网址记录； Detecting the user browsing the web address record and uploading the browsing web address record to the cloud;
统计用户浏览网址记录中出现频次排名前三的标签； Count the top three tags in the user's browsing URL record;
向用户推送所述排名前三的标签相匹配的广告。 Pushing the user with the top three tags matching the ads.
本发明实施例还提供了一种推送系统，包括： The embodiment of the invention further provides a push system, comprising:
记录单元，检测单元，统计单元，推送单元，其中： Recording unit, detecting unit, statistical unit, pushing unit, wherein:
记录单元，位于云端，用于记录网址相匹配的类型标签； a recording unit, located in the cloud, for recording a type tag whose URL matches;
检测单元，位于本地，用于检测用户浏览网址记录，并向云端上传浏览网址记录； The detecting unit is located locally and is used for detecting the user browsing the web address record and uploading the browsing web address record to the cloud;
统计单元，位于云端，其输入端与所述记录单元输出端连接，用于统计用户浏览网址记录中出现频次排名前三的标签；
The statistical unit is located in the cloud, and the input end thereof is connected to the output end of the recording unit, and is used for counting the labels of the top three frequencies in the browsing history of the user;
推送单元，位于云端，其输入端与所述统计单元输出端连接，用于向用户推送所述排名前三的标签相匹配的广告。
The push unit is located in the cloud, and the input end thereof is connected to the output of the statistical unit, and is configured to push the advertisement of the top three tags to the user.
本发明通过统计用户浏览记录，分析用户喜好，根据用户喜好推送广告，使广告投放更加精确，同时也让用户能够根据自己的需求了解广告信息免受不是兴趣范围内的广告的打扰。
The invention analyzes the user's browsing record, analyzes the user's preference, pushes the advertisement according to the user's preference, makes the advertisement delivery more precise, and also enables the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range.
图 1 是本发明实施例提供的一种根据浏览记录推送广告的方法的流程示意图； 1 is a schematic flowchart of a method for pushing an advertisement according to a browsing record according to an embodiment of the present invention;
图 2 是本发明实施例提供的推送系统的结构示意图。 FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention.
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
图 1
是发明实施例提供的一种根据浏览记录推送广告的方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。 figure 1
It is a schematic flowchart of a method for pushing an advertisement according to a browsing record provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
在步骤 S100 中记录网址相匹配的类型标签。 In step S100, the type tag that matches the URL is recorded.
大型网站包含了个方面的信息，用户的习惯是通过搜索引擎，根据关键字搜索相关信息，因此记录网址对应的类型标签。
A large website contains information about the user. The user's habit is to search for relevant information based on keywords through a search engine, so the type label corresponding to the URL is recorded.
在步骤 S101 中，检测用户浏览网址记录，并向云端上传浏览网址记录。 In step S101, the user browses the web address record and uploads the browsing web address record to the cloud.
在步骤 S102 中，统计用户浏览网址记录中出现频次排名前三的标签。 In step S102, the number of the top three frequency tags in the user browsing web address record is counted.
在步骤 S103 中，向用户推送所述排名前三的标签相匹配的广告。 In step S103, the advertisement of the top three tags matching the user is pushed to the user.
本发明通过统计用户浏览记录，分析用户喜好，根据用户喜好推送广告，使广告投放更加精确，同时也让用户能够根据自己的需求了解广告信息免受不是兴趣范围内的广告的打扰。
The invention analyzes the user's browsing record, analyzes the user's preference, pushes the advertisement according to the user's preference, makes the advertisement delivery more precise, and also enables the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range.
图 2 是本发明实施例提供的推送系统构示意图，该推送系统： FIG. 2 is a schematic diagram of a push system structure according to an embodiment of the present invention, the push system:
记录单元 21 ，检测单元 22 ，统计单元 23 ，推送单元 24 ，其中： The recording unit 21, the detecting unit 22, the counting unit 23, and the pushing unit 24, wherein:
记录单元 21 ，位于云端，用于记录网址相匹配的类型标签； The recording unit 21 is located in the cloud and is used for recording a type tag whose URL matches;
检测单元 22 ，位于本地，用于检测用户浏览网址记录，并向云端上传浏览网址记录； The detecting unit 22 is located locally and is configured to detect a user browsing the web address record and upload the browsing web address record to the cloud;
统计单元 23 ，位于云端，其输入端与所述记录单元 21
输出端连接，用于统计用户浏览网址记录中出现频次排名前三的标签； The statistical unit 23 is located in the cloud, and its input end and the recording unit 21
The output is connected to count the top three tags in the user's browsing URL record;
推送单元 24 ，位于云端，其输入端与所述统计单元 23
输出端连接，用于向用户推送所述排名前三的标签相匹配的广告。 Push unit 24, located in the cloud, its input end and the statistical unit 23
The output is connected to push the advertisement of the top three tags to the user.
其工作原理是：记录单元 21 记录网址相匹配的类型标签，检测单元 22
检测用户浏览网址记录，并向云端上传浏览网址记录，统计单元 23 统计用户浏览网址记录中出现频次排名前三的标签，推送单元 24
向用户推送所述排名前三的标签相匹配的广告。 The working principle is: the recording unit 21 records the type tag matching the web address, and the detecting unit 22
Detecting the user browsing the web address record and uploading the browsing web address record to the cloud, the statistic unit 23 counting the top three tabs in the user browsing web address record, the pushing unit 24
Pushing the user with the top three tags matching the ads.
本发明通过统计用户浏览记录，分析用户喜好，根据用户喜好推送广告，使广告投放更加精确，同时也让用户能够根据自己的需求了解广告信息免受不是兴趣范围内的广告的打扰。
The invention analyzes the user's browsing record, analyzes the user's preference, pushes the advertisement according to the user's preference, makes the advertisement delivery more precise, and also enables the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range.
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。
The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.
Claims (2)
- 一种根据浏览记录推送广告的方法，其特征在于，所述方法包括如下步骤： A method for pushing an advertisement according to a browsing record, characterized in that the method comprises the following steps:记录网址相匹配的类型标签；Record the type tag that matches the URL;检测用户浏览网址记录，并向云端上传浏览网址记录；Detecting the user browsing the web address record and uploading the browsing web address record to the cloud;统计用户浏览网址记录中出现频次排名前三的标签；Count the top three tags in the user's browsing URL record;向用户推送所述排名前三的标签相匹配的广告。Pushing the user with the top three tags matching the ads.
- 一种推送系统，其特征在于，所述推送系统包括：A push system, characterized in that the push system comprises:记录单元，检测单元，统计单元，推送单元，其中：Recording unit, detecting unit, statistical unit, pushing unit, wherein:记录单元，位于云端，用于记录网址相匹配的类型标签；a recording unit, located in the cloud, for recording a type tag whose URL matches;检测单元，位于本地，用于检测用户浏览网址记录，并向云端上传浏览网址记录；The detecting unit is located locally and is used for detecting the user browsing the web address record and uploading the browsing web address record to the cloud;统计单元，位于云端，其输入端与所述记录单元输出端连接，用于统计用户浏览网址记录中出现频次排名前三的标签；The statistical unit is located in the cloud, and the input end thereof is connected to the output end of the recording unit, and is used for counting the labels of the top three frequencies in the browsing history of the user;推送单元，位于云端，其输入端与所述统计单元输出端连接，用于向用户推送所述排名前三的标签相匹配的广告。The push unit is located in the cloud, and the input end thereof is connected to the output of the statistical unit, and is configured to push the advertisement of the top three tags to the user.
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| CN108595461A (en) * | 2018-01-05 | 2018-09-28 | 武汉斗鱼网络科技有限公司 | Interest heuristic approach, storage medium, electronic equipment and system |
| US11677788B1 (en) | 2022-10-13 | 2023-06-13 | Netskope, Inc. | Policy-controlled web access based on user activities |
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