CN102571374A - Method and system for propelling advertisement information - Google Patents
Method and system for propelling advertisement information Download PDFInfo
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- CN102571374A CN102571374A CN2012100085087A CN201210008508A CN102571374A CN 102571374 A CN102571374 A CN 102571374A CN 2012100085087 A CN2012100085087 A CN 2012100085087A CN 201210008508 A CN201210008508 A CN 201210008508A CN 102571374 A CN102571374 A CN 102571374A
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Abstract
The invention provides a method and system for propelling advertisement information, wherein the method comprises the following steps: utilizing a broadband access server to receive a network access request containing website information and user identification information, which is sent by a user terminal; obtaining user position information according to the user identification information; sending an advertisement generating request message containing the website information and the user position information to an advertisement generating server; obtaining corresponding advertisement category information by the advertisement generating server according to the website information; generating the advertisement information corresponding to the user identification information according to the advertisement category information and the user position information; and feeding the advertisement information back to the broadband access server, thereby feeding the advertisement information back to the corresponding user terminal by the broadband access server. According to the method and the system for propelling the advertisement information provided by the invention, the individual advertisement service information is recommended to a user and the access viscosity of the terminal user is increased.
Description
Technical field
The embodiment of the invention relates to communication technical field, relates in particular to a kind of transmitting advertisement information method and system.
Background technology
Along with the fast development of electronic information technology, the Internet is used very extensive in actual life.The user chats, plays games, consults thing etc. on the internet through user terminals such as mobile phone, personal computers, even can also carry out advertising and shopping on the internet, thereby the user can seek needed separately information on the internet.Simultaneously, internet system also can be based on the demand of user individual, and initiatively pushing to the user maybe information of interest.
At present; Internet system is added up the web page contents that the user visited, and according to the particular type of the webpage judgement webpage that the user visited, recommends the web page contents similar with this type of webpage to the user then; Supply the user to browse, thereby make the user can obtain abundant more information.
But existing Information Push Service is only carried out the recommendation of similar website according to the type of webpage that the user visited, and therefore, content recommendation is more single, has certain limitation.
Summary of the invention
To the above-mentioned defective of prior art, the embodiment of the invention provides a kind of transmitting advertisement information method and system.
One aspect of the present invention provides a kind of transmitting advertisement information method, comprising:
BAS Broadband Access Server receives the network access request that comprises website information and user totem information that user terminal sends; Obtain customer position information according to said user totem information; And to advertisement generation server transmission advertisement generation request message, said advertisement generates request message and comprises said website information and customer position information;
Said advertisement generates server and obtains and said website information corresponding advertisement classification information according to said website information; Generate and said user totem information corresponding advertisement information according to said advertisement classification information and said customer position information, and return said advertising message to said BAS Broadband Access Server;
Said BAS Broadband Access Server feeds back to said advertising message and said user totem information corresponding user terminal.
The present invention provides a kind of transmitting advertisement information system on the other hand, comprising:
User terminal is used for sending the network access request that comprises website information and user totem information to BAS Broadband Access Server;
Said BAS Broadband Access Server; Be used to receive said network access request; Obtain customer position information according to said user totem information, and generate server transmission advertisement generation request message to advertisement, said advertisement generates request message and comprises said website information and customer position information;
Said advertisement generates server; Be used for obtaining and said website information corresponding advertisement classification information according to said website information; Generate and said user totem information corresponding advertisement information according to said advertisement classification information and said customer position information; And return said advertising message to said BAS Broadband Access Server, for said BAS Broadband Access Server said advertising message is fed back to and said user totem information corresponding user terminal.
The transmitting advertisement information method and system that the embodiment of the invention provides; Receive the network access request that comprises website information and user totem information that user terminal sends through BAS Broadband Access Server; Obtain customer position information according to user totem information; And generate server to advertisement and send the advertisement generation request message that comprises website information and customer position information; Advertisement generates server and obtains the corresponding advertisement classification information according to website information; Generate and user totem information corresponding advertisement information according to advertisement classification information and customer position information, and return advertising message, advertising message is fed back to corresponding user terminal for BAS Broadband Access Server to BAS Broadband Access Server; Realized and to have improved terminal use's visit viscosity based on the position of the content of customer access network and accesses network to the advertising service information that the user recommends the personalization that the user needs.
Description of drawings
Fig. 1 is the flow chart of an embodiment of transmitting advertisement information method of the present invention;
Fig. 2 is the flow chart of another embodiment of transmitting advertisement information method of the present invention;
Fig. 3 is the structural representation of a transmitting advertisement information embodiment of system of the present invention;
Fig. 4 is the structural representation of transmitting advertisement information another embodiment of system of the present invention.
Embodiment
Fig. 1 is the flow chart of an embodiment of transmitting advertisement information method of the present invention, and as shown in Figure 1, this method comprises:
The user carries out access to netwoks through user terminal input network address, thereby BAS Broadband Access Server receives the network access request that comprises website information and user totem information that user terminal sends.Store the map listing of user totem information and positional information in the BAS Broadband Access Server in advance, broadband inserting service according to the user totem information in network access request inquiry local user identification information and the map listing of positional information obtain with network access request in the corresponding customer position information of user totem information.BAS Broadband Access Server generates server to advertisement and sends the advertisement generation request message that comprises website information and customer position information after obtaining customer position information.
Need to prove; What one of ordinary skill in the art will appreciate that is if the website information that the user sends is the IP address; BAS Broadband Access Server sends the query requests that comprises the IP address to name server, and name server obtains corresponding domain-name information according to the IP address and feeds back to BAS Broadband Access Server.
Advertisement generates server after the advertisement that comprises website information and customer position information that receives the BAS Broadband Access Server transmission generates request message; According to website information referral web site list of categories; Obtain the network address classification corresponding with said website information, as shown in table 1:
Table 1
| Classification | Network address URL1 | Network address URL2 | ...... |
| News and reading | The Sina News network address | Starting point Chinese network address | ...... |
| Music | Just listen network address | Cruel my network address | ...... |
| Video | The potato network address | The Yoqoo location | ...... |
| Recreation | Recreation network address 1 | |
...... |
| ...... | ...... | ...... | ...... |
It should be noted that the network address list of categories can be stored in advertisement to generate server local, also can be stored in the Access Network on other the network element device.Advertisement generates server if can't obtain corresponding network address classification according to website information, then can't generate advertising message, returns the ad response failed message to BAS Broadband Access Server.Advertisement generates server according to the network address classification queries ad content type tabulation of obtaining, and obtains and said network address classification corresponding advertisement classification information, and is as shown in table 2,
Table 2
| The network address classification | The advertisement classification information |
| News and reading network address | News-stand |
| The music video network address | Record shop |
| The recreation network address | The physical game facility |
| ...... | ...... |
Advertisement generates the advertising message tabulation of server according to advertisement classification information and the local storage of customer position information inquiry, generates and user totem information corresponding advertisement information, and is as shown in table 3:
Table 3
Advertisement generates server the advertising message of obtaining is sent to BAS Broadband Access Server.Advertisement generates server if can't obtain corresponding advertisement information according to advertisement classification information and customer position information, then returns the ad response failed message to BAS Broadband Access Server.
BAS Broadband Access Server receives after advertisement generates the advertising message that server returns; Advertising message is fed back to and the user totem information corresponding user terminal; Thereby make the user at present obtain self information of interest near self residing position according to advertising message; Such as buying disc, buy book near bookstore near music shop.
Need to prove; BAS Broadband Access Server should be provided with the time that advertising message feeds back to user terminal according to system requirements in the present embodiment, and present embodiment does not limit this, for example; Can be set to the time that the user carries out access to netwoks; Arriving this time sends, also can for this website of user's visit next time with last time advertising message push once more, generate up to new advertising message and replace.
The transmitting advertisement information method that present embodiment provides; Receive the network access request that comprises website information and user totem information that user terminal sends through BAS Broadband Access Server; Obtain customer position information according to user totem information; And generate server to advertisement and send the advertisement generation request message that comprises website information and customer position information; Advertisement generates server and obtains the corresponding advertisement classification information according to website information; Generate and user totem information corresponding advertisement information according to advertisement classification information and customer position information, and return advertising message, advertising message is fed back to corresponding user terminal for BAS Broadband Access Server to BAS Broadband Access Server; Realized and to have improved terminal use's visit viscosity based on the position of the content of customer access network and accesses network to the advertising service information that the user recommends the personalization that the user needs.
Fig. 2 is the flow chart of another embodiment of transmitting advertisement information method of the present invention, and as shown in Figure 2, this method comprises:
The user sends the authorization information that comprises username and password through user terminal to Portal server; Thereby Portal server is after receiving authorization information; User's registration information according to this locality storage is verified the user the username and password that the user sends; If the user is legal, then send authentication response information to user terminal.
The user carries out access to netwoks through user terminal input network address, thereby BAS Broadband Access Server receives the network access request that comprises website information and user totem information that user terminal sends.
BAS Broadband Access Server carries out the recorded information of access to netwoks and the Push Service that service threshold determines whether to carry out to the user advertising message according to the user.Wherein, service threshold is a system according to the Rule of judgment that carries out the advertisement pushing service to the user of application need setting, and concrete thresholding content can be provided with as required.Such as, when service threshold is the number of times of website visiting, then the number of times of each website of BAS Broadband Access Server recording user visit if the number of times of the website of being visited reaches preset service threshold, is then confirmed to carry out the advertisement pushing service to this user; When service threshold is the time of website visiting; Time of BAS Broadband Access Server recording user access websites then; If the time of certain website of visit reaches preset service threshold; Then confirm to carry out the advertisement pushing service,, then do not carry out the Push Service of advertising message to the user if BAS Broadband Access Server is known the service threshold that does not reach preset according to the recorded information judgement that the user carries out access to netwoks to this user.
Because the mode of user access network is different; Then the particular content of the user totem information in the network access request is different; Therefore; BAS Broadband Access Server also is not limited to a kind of form according to the concrete implementation that user totem information obtains customer position information; Present embodiment only illustrates: when the user through the access point access of radio network, then user totem information be the service set corresponding with access point, the access-in point information that BAS Broadband Access Server prestores according to service set inquiry this locality is tabulated and is obtained customer position information; When the user passes through the intelligent mobile phone terminal access of radio network; Then obtain the Serving cell sign corresponding with phone number through serving BS; And Serving cell sign joined as user totem information send to BAS Broadband Access Server in the network access request; Then BAS Broadband Access Server obtains customer position information according to the local Serving cell tabulation that prestores of Serving cell sign inquiry; When user totem information is a user account, BAS Broadband Access Server obtains customer position information according to the local user's registered in advance that prestores of user account inquiry with the tabulation of user account corresponding position information.
Step 206, said Portal server then sends to said BAS Broadband Access Server with said advertising message if receive the visit ending request message that said BAS Broadband Access Server sends;
The user sends visit ending request message to BAS Broadband Access Server; BAS Broadband Access Server sends visit ending request message to Portal server, and Portal server sends to said BAS Broadband Access Server according to received visit ending request message with advertising message.
BAS Broadband Access Server receives after advertisement generates the advertising message that server returns; To sending the user capture end that comprises advertising message with the user totem information corresponding user terminal; Thereby make the user at present obtain self information of interest near self residing position according to advertising message; Such as buying disc, buy book near bookstore near music shop.
The transmitting advertisement information method that present embodiment provides; Receive the network access request that comprises website information and user totem information that user terminal sends through BAS Broadband Access Server; Know the service threshold that reaches preset if judge; Then obtain customer position information according to user totem information; And the process Portal server generates the advertisement generation request message that the server transmission comprises website information and customer position information to advertisement; Advertisement generates server and obtains the corresponding advertisement classification information according to website information; Generate with user totem information corresponding advertisement information and return to Portal server according to advertisement classification information and customer position information, message is returned advertising message to BAS Broadband Access Server if Portal server receives the visit ending request, will comprise that for BAS Broadband Access Server the user capture end of advertising message feeds back to corresponding user terminal; Realized and to have improved terminal use's visit viscosity based on the position of the content of customer access network and accesses network to the advertising service information that the user recommends the personalization that the user needs.
One of ordinary skill in the art will appreciate that: all or part of step that realizes said method embodiment can be accomplished through the relevant hardware of program command; Aforesaid program can be stored in the computer read/write memory medium; This program the step that comprises said method embodiment when carrying out; And aforesaid storage medium comprises: various media that can be program code stored such as ROM, RAM, magnetic disc or CD.
Fig. 3 is the structural representation of a transmitting advertisement information embodiment of system of the present invention; As shown in Figure 3; This system comprises: user terminal 1, BAS Broadband Access Server 2 and advertisement generate server 3; Wherein, user terminal 1 is used for sending the network access request that comprises website information and user totem information to BAS Broadband Access Server 2; BAS Broadband Access Server 2 is used to receive network access request, obtains customer position information according to user totem information, and generates server 3 transmission advertisements generation request messages to advertisement, and advertisement generates request message and comprises website information and customer position information; Advertisement generates server 3 and is used for obtaining and website information corresponding advertisement classification information according to website information; Generate and user totem information corresponding advertisement information according to advertisement classification information and customer position information; And return advertising message to BAS Broadband Access Server 2, for BAS Broadband Access Server 2 advertising message is fed back to and user totem information corresponding user terminal 1.
The function and the handling process of each module in the transmitting advertisement information system that present embodiment provides can be referring to above-mentioned method embodiment shown in Figure 1, and its realization principle and technique effect are similar, repeat no more here.
Fig. 4 is the structural representation of transmitting advertisement information another embodiment of system of the present invention; As shown in Figure 4; Based on embodiment illustrated in fig. 3, this system also comprises: Portal server 4 is used to receive the advertisement generation request message that BAS Broadband Access Server 2 sends; Advertisement generates request message and comprises website information and customer position information, and advertisement is generated request message sends to advertisement and generate server 3; Receive advertisement and generate the advertising message that server 3 returns; If receive the visit ending request message that BAS Broadband Access Server 2 sends; Then advertising message is sent to BAS Broadband Access Server 2, advertising message is fed back to and user totem information corresponding user terminal 1 for BAS Broadband Access Server 2.
Further; BAS Broadband Access Server 2 also is used for: after receiving the network access request that comprises website information and user totem information of user terminal 1 transmission, carry out the recorded information of access to netwoks and the Push Service that service threshold determines whether to carry out to the user advertising message according to the user.
Based on the foregoing description; It is understandable that; The particular content of user totem information is different, and BAS Broadband Access Server 2 is different according to the concrete implementation that user totem information obtains customer position information, and present embodiment does not limit this; Only illustrate, such as: when user totem information is a service set; BAS Broadband Access Server 2 specifically is used for: obtain customer position information according to the local access-in point information tabulation that prestores of service set inquiry; When user totem information is the Serving cell sign at user's phone number place, and BAS Broadband Access Server 2 specifically is used for: obtain customer position information according to the local Serving cell tabulation that prestores of Serving cell sign inquiry.
The function and the handling process of each module in the transmitting advertisement information system that present embodiment provides can be referring to above-mentioned method embodiment shown in Figure 2, and its realization principle and technique effect are similar, repeat no more here.
What should explain at last is: above embodiment is only in order to explaining technical scheme of the present invention, but not to its restriction; Although with reference to previous embodiment the present invention has been carried out detailed explanation, those of ordinary skill in the art is to be understood that: it still can be made amendment to the technical scheme that aforementioned each embodiment put down in writing, and perhaps part technical characterictic wherein is equal to replacement; And these are revised or replacement, do not make the spirit and the scope of the essence disengaging various embodiments of the present invention technical scheme of relevant art scheme.
Claims (10)
1. a transmitting advertisement information method is characterized in that, comprising:
BAS Broadband Access Server receives the network access request that comprises website information and user totem information that user terminal sends; Obtain customer position information according to said user totem information; And to advertisement generation server transmission advertisement generation request message, said advertisement generates request message and comprises said website information and customer position information;
Said advertisement generates server and obtains and said website information corresponding advertisement classification information according to said website information; Generate and said user totem information corresponding advertisement information according to said advertisement classification information and said customer position information, and return said advertising message to said BAS Broadband Access Server;
Said BAS Broadband Access Server feeds back to said advertising message and said user totem information corresponding user terminal.
2. transmitting advertisement information method according to claim 1 is characterized in that, saidly generates server to advertisement and sends advertisement and generate request message and comprise:
Said BAS Broadband Access Server sends advertisement to Portal server and generates request message, and said advertisement generates request message and comprises said website information and said customer position information;
Said Portal server generates request message with said advertisement and sends to said advertisement generation server;
Saidly return said advertising message to said BAS Broadband Access Server and comprise:
Said advertisement generates server said advertising message is returned to said Portal server,
Said Portal server then sends to said BAS Broadband Access Server with said advertising message if receive the visit ending request message that said BAS Broadband Access Server sends.
3. transmitting advertisement information method according to claim 1 and 2 is characterized in that, after the network access request that comprises website information and user totem information that said BAS Broadband Access Server reception user terminal sends, also comprises:
Said BAS Broadband Access Server carries out the recorded information of access to netwoks and the Push Service that service threshold determines whether to carry out to said user advertising message according to said user.
4. transmitting advertisement information method according to claim 1 and 2 is characterized in that, said user totem information is a service set;
Saidly obtain customer position information according to said user totem information and comprise:
Obtain customer position information according to the local access-in point information tabulation that prestores of said service set inquiry.
5. transmitting advertisement information method according to claim 1 and 2 is characterized in that, said user totem information is the Serving cell sign at said user's phone number place,
Saidly obtain customer position information according to said user totem information and comprise:
Obtain customer position information according to the local Serving cell tabulation that prestores of said Serving cell sign inquiry.
6. a transmitting advertisement information system is characterized in that, comprising:
User terminal is used for sending the network access request that comprises website information and user totem information to BAS Broadband Access Server;
Said BAS Broadband Access Server; Be used to receive said network access request; Obtain customer position information according to said user totem information, and generate server transmission advertisement generation request message to advertisement, said advertisement generates request message and comprises said website information and customer position information;
Said advertisement generates server; Be used for obtaining and said website information corresponding advertisement classification information according to said website information; Generate and said user totem information corresponding advertisement information according to said advertisement classification information and said customer position information; And return said advertising message to said BAS Broadband Access Server, for said BAS Broadband Access Server said advertising message is fed back to and said user totem information corresponding user terminal.
7. transmitting advertisement information according to claim 6 system is characterized in that, also comprises:
Portal server; Be used to receive the advertisement generation request message that said BAS Broadband Access Server sends; Said advertisement generates request message and comprises said website information and said customer position information, and said advertisement generation request message is sent to said advertisement generation server; Receive said advertisement and generate the said advertising message that server returns,, then said advertising message is sent to said BAS Broadband Access Server if receive the visit ending request message that said BAS Broadband Access Server sends.
8. according to claim 6 or 7 described transmitting advertisement information systems, it is characterized in that said BAS Broadband Access Server also is used for:
After receiving the network access request that comprises website information and user totem information of user terminal transmission, carry out the recorded information of access to netwoks and the Push Service that service threshold determines whether to carry out to said user advertising message according to said user.
9. according to claim 6 or 7 described transmitting advertisement information systems, it is characterized in that said user totem information is a service set;
Said BAS Broadband Access Server specifically is used for: obtain customer position information according to the local access-in point information tabulation that prestores of said service set inquiry.
10. according to claim 6 or 7 described transmitting advertisement information systems, it is characterized in that said user totem information is the Serving cell sign at said user's phone number place,
Said BAS Broadband Access Server specifically is used for: obtain customer position information according to the local Serving cell tabulation that prestores of said Serving cell sign inquiry.
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| WO2017128425A1 (en) * | 2016-01-31 | 2017-08-03 | 胡明祥 | Information prompting method during browsing history-based advertisement pushing, and pushing system |
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| CN106469396B (en) * | 2016-09-14 | 2020-01-17 | 深圳市金立通信设备有限公司 | Method and terminal for pushing advertisement information |
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| CN107734072A (en) * | 2017-11-27 | 2018-02-23 | 北京小米移动软件有限公司 | The processing method and processing device of pushed information |
| CN107734072B (en) * | 2017-11-27 | 2021-04-23 | 北京小米移动软件有限公司 | Processing method and device for push information |
| CN109255665A (en) * | 2018-10-30 | 2019-01-22 | 深圳市亿晟科技有限公司 | A method of advertisement is launched based on user feature analysis advertisement machine |
| CN111586133A (en) * | 2020-04-29 | 2020-08-25 | 深圳市元征科技股份有限公司 | Information pushing method and related device |
| CN114268664A (en) * | 2021-11-29 | 2022-04-01 | 中国联合网络通信集团有限公司 | Information pushing method, device, equipment, system and storage medium |
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