CN109255665A - A method of advertisement is launched based on user feature analysis advertisement machine - Google Patents
A method of advertisement is launched based on user feature analysis advertisement machine Download PDFInfo
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- CN109255665A CN109255665A CN201811276130.2A CN201811276130A CN109255665A CN 109255665 A CN109255665 A CN 109255665A CN 201811276130 A CN201811276130 A CN 201811276130A CN 109255665 A CN109255665 A CN 109255665A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0244—Optimization
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
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Abstract
The present invention relates to a kind of methods for launching advertisement based on user feature analysis advertisement machine, it includes the following steps: the first step, several promotional literatures for being loaded with index tab are uploaded in the server, second step, by advertisement machine terminal installation personnel by the location information of advertisement machine terminal when installing advertisement machine terminal in the position feature module of the typing advertisement machine terminal, third step, advertisement machine terminal booting, connect network, location information in its second step is sent to server by advertisement machine terminal, 4th step, the sampling camera of advertisement machine terminal and infrared sensor work, acquire the identity information of user in front of advertisement machine terminal, corresponding promotional literature is extracted by advertisement machine terminal and is played in advertisement machine terminal.
Description
Technical field
The present invention relates to a kind of methods that advertisement machine launches advertisement, particularly relate to a kind of based on to advertisement machine user characteristics
The method analyzed and then launch advertisement.
Background technique
Current traditional media advertisement can be generally divided into 1, newspaper advertisement, magazine advertising, print advertisements, 2, broadcast it is wide
It accuses, television advertising, transit advertising, phone advertisement, 3, mail-mail advertising, billboard ad, window advertising, packaging advertisement etc., tradition
Commercial advertisement is related to the every aspect of life, ubiquitous, and current conventional ads all have that one universal is exactly
Not in time, it updating slowly, variation is small in the period, and the production cycle is long, specifically such as: newspaper updates once daily, magazine two weeks, and one
Issue one within a month, the print advertisements period is more long, and television advertising is also that timing plays, broad covered area, but audience is different
It is scheduled on and sees, transit advertising is just as the rubbish in city, and zero is scattered scattered, and audient group is too plenty for the eye to take it all in.Quotient is launched to launch within one section of period
Advertisement, advertiser at regular time and quantity go to launch, regardless of audience receives, the feedback of user's viewing can not be learnt.It passes
The put-on method of system advertisement makes the effective playing efficiency of advertisement low, cannot targetedly pinpoint dispensing advertisement, and this be for
The major defect of traditional technology.
Summary of the invention
The technical scheme adopted by the invention is as follows: a method of advertisement is launched based on user feature analysis advertisement machine,
It applies in advertisement machine system, which includes several advertisement machine terminals and server, several advertisement machine terminals
It is connected simultaneously with the server.
It is provided with memory module in the server, several promotional literatures are stored in the memory module, each advertisement
File is all loaded with index tab, which includes location tags part and feature tag part, according to promotional literature
It needs the information of placement position to generate the location tags part, meets the location tags part class of promotional literature placement position information
Type is set as 1 and is otherwise provided as 0.
Each advertisement machine terminal includes user's sampling apparatus, position feature module and memory, wherein user adopts
Sampling device includes sampling camera and infrared sensor, samples camera and infrared sensor is arranged in advertisement machine terminal
On, position feature module is arranged in advertisement machine terminal.
Advertisement machine terminal carries out when launching advertisement according to following step.
Several promotional literatures for being loaded with index tab are uploaded in the server by the first step.
Second step, by advertisement machine terminal installation personnel by the location information of advertisement machine terminal installing advertisement machine terminal when
In the position feature module for waiting the typing advertisement machine terminal.
The location information is corresponding with location tags part of promotional literature in server, according to the peace of advertisement machine terminal
Holding position information generates the location information, meets the location information type and is set as 1 and is otherwise provided as 0.
Third step, advertisement machine terminal booting, connect network, the location information in its second step is sent to by advertisement machine terminal
Server, server are compared the location tags part of its internal promotional literature index tab with location information one by one,
The two compares identical promotional literature and is sent to advertisement machine terminal and is stored in the memory of advertisement machine terminal.
After advertisement machine terminal changes position, its location information is emptied by advertisement machine terminal installation personnel, it will be new from newly
In the position feature module of the location information typing advertisement machine terminal, and third step is re-started, to reach according to specific peace
The promotional literature of holding position acquisition orientation type.
In the third step, promotional literature in its memory is first looked for after advertisement machine terminal booting, and by memory
The location tags part of middle promotional literature index tab is sent to server, and the position with promotional literature index tab in server
Label segment is set to compare.
Promotional literature is more than the promotional literature that in the case where promotional literature, will be had more by server in memory in server
It is pushed to advertisement machine terminal, in the case that promotional literature is less than promotional literature in memory in server, is deleted more in memory
Remaining promotional literature, promotional literature is equal in memory in the case where promotional literature in server, and advertisement machine terminal directly carries out
Following steps.
4th step, the sampling camera of advertisement machine terminal and infrared sensor work, before acquiring advertisement machine terminal
The identity information of square user, and by the feature tag of promotional literature index tab in the identity information and advertisement machine terminal memory
Part compares, and compares consistent promotional literature and is extracted by advertisement machine terminal and played in advertisement machine terminal.
The type of the location tags part is divided into: market, house, industrial area, subway and elevator, the class of the location information
Type is divided into: market, house, industrial area, subway and elevator.
When connecting network in the third step, advertisement machine terminal reads advertisement machine terminal system bottom file by going
Ipconfig file, obtains current networked information, gateway, dns state value, and according to current state value, go judgement it is current whether
Networking, connection is Ethernet or wireless WIFI, and the network compared to application layer judges that speed is just fast, and information is more accurate, if
Currently there is network direct request network.
The type of the identity information and this feature label segment is divided into: earrings, glasses, lipstick, cap, ring, meets
Being set as of the above-mentioned type 1 is otherwise provided as 0.
The invention has the benefit that technology through the invention can allow advertising display more comprehensively, more accurate, throwing is fed back
It puts more professional.Background information is fed back to, from the background according to the statistical information of feedback, intelligent advertisement is launched.It is different for different regions
The accurate advertisement of time, different crowd are launched.The present invention captures human identity information according to different by advertisement machine camera
Crowd's type, age level information, according to the period, crowd stratum goes to show different advertisements, reaches according to location information, people
Group's identity information has the function that orientation launches advertisement.
Specific embodiment
A method of advertisement is launched based on user feature analysis advertisement machine, is applied in advertisement machine system, the advertisement
Machine system includes several advertisement machine terminals and server, and several advertisement machine terminals are connected with the server simultaneously.
It is provided with memory module in the server, several promotional literatures are stored in the memory module.
Each promotional literature is loaded with index tab.
The index tab includes location tags part and feature tag part.
Wherein, the type of the location tags part is divided into: market, house, industrial area, subway and elevator.
It needs the information of placement position to generate the location tags part according to promotional literature, meets promotional literature placement position
The location tags some types of information are set as 1 and are otherwise provided as 0.
Launched in the elevator in market for example, promotional literature needs to pinpoint, then the location tags part are as follows: 1,0,0,
0, the market 1(1, house 0, industrial area 0, subway 0, elevator 1).
Each advertisement machine terminal includes user's sampling apparatus, position feature module and memory.
Wherein, user's sampling apparatus includes sampling camera and infrared sensor, samples camera and infrared sensing
Device is arranged on advertisement machine terminal, and position feature module is arranged in advertisement machine terminal.
Advertisement machine terminal carries out when launching advertisement according to following step.
Several promotional literatures for being loaded with index tab are uploaded in the server by the first step.
Second step, by advertisement machine terminal installation personnel by the location information of advertisement machine terminal installing advertisement machine terminal when
In the position feature module for waiting the typing advertisement machine terminal.
The location information is corresponding with location tags part of promotional literature in server.
The type of the location information is divided into: market, house, industrial area, subway and elevator.
The location information is generated according to the installation site information of advertisement machine terminal, meets the location information type and is set as 1
It is otherwise provided as 0.
For example, an advertisement machine terminal is mounted in the elevator in market, then the location information are as follows: 1,0,0,0, the market 1(1,
House 0, industrial area 0, subway 0, elevator 1).
Third step, advertisement machine terminal booting, connect network, the location information in its second step is sent to by advertisement machine terminal
Server, server are compared the location tags part of its internal promotional literature index tab with location information one by one,
The two compares identical promotional literature and is sent to advertisement machine terminal and is stored in the memory of advertisement machine terminal.
It can be moved in practice due to many advertisement machine terminals and be placed in different places as needed.
After advertisement machine terminal changes position.Its location information is emptied by advertisement machine terminal installation personnel, it will be new from newly
In the position feature module of the location information typing advertisement machine terminal, and third step is re-started, to reach according to specific peace
The promotional literature of holding position acquisition orientation type.
When connecting network in the third step, advertisement machine terminal reads advertisement machine terminal system bottom file by going
Ipconfig file, obtains current networked information, gateway, dns state value, and according to current state value, go judgement it is current whether
Networking, connection is Ethernet or wireless WIFI, and the network compared to application layer judges that speed is just fast, and information is more accurate, if
Currently there is network direct request network.
Because having to carry out the work that shutdown is cut off the power when advertisement machine terminal shift position,
In the third step, the promotional literature in its memory is first looked for after advertisement machine terminal booting, and will be wide in memory
The location tags part for accusing file index label is sent to server, and marks with the position of promotional literature index tab in server
Label part compares.
Promotional literature is more than the promotional literature that in the case where promotional literature, will be had more by server in memory in server
It is pushed to advertisement machine terminal.
In the case that promotional literature is less than promotional literature in memory in server, advertisement text extra in memory is deleted
Part.
Promotional literature is equal in memory in the case where promotional literature in server, and advertisement machine terminal directly carries out following
Step.
It quickly can complete to check oneself after advertisement machine terminal booting by mode as above, promotion starting up speed, and and
Shi Gengxin, promotional literature is deleted.
4th step, the sampling camera of advertisement machine terminal and infrared sensor work, before acquiring advertisement machine terminal
The identity information of square user.
And the feature tag part of promotional literature index tab in the identity information and advertisement machine terminal memory is carried out
Comparison compares consistent promotional literature and is extracted by advertisement machine terminal and played in advertisement machine terminal, launched with reaching orientation
The effect of advertisement.
The present invention pass through first promotional literature in server location tags part and advertisement machine terminal location information into
Row comparison, is targetedly pushed to advertisement machine terminal for promotional literature, then, acquires user identity letter by advertisement machine terminal
Breath, and advertisement is targetedly played, reach orientation and launch advertisement, promotes the effect of advertisement playing efficiency.
When specific implementation, since the sampling functions of advertisement machine terminal will not be very powerful, it is possible to according to such as
Lower main feature carries out sampling comparison.
The type of the identity information and this feature label segment is divided into: earrings, glasses, lipstick, cap, ring.
Meet the above-mentioned type be set as 1 be otherwise provided as 0.
For example, a user wears earrings and is coated with lipstick, then are as follows: 1,0,1,0,0(earrings 1, glasses 0, lipstick 1, cap
Sub 0, ring 0).
In practice, the type of the identity information and this feature label segment can also include: height, gender, age model
Enclose etc..
In practice, this advertisement machine product has high-definition camera, is distributed in each emporium, cell, business block, subway
It stands etc. the biggish region of the stream of people and special screne application message, advertisement opens camera real-time capture while playing
Face information.
1, device power-up, in front of equipment, the infrared sensor of side 4 is started to work, beside care testing device either with or without
Mobile object, advertisement machine system monitors infrared I/O port information, if someone is closer apart from advertisement machine, triggers infrared sensing
Device, system modification com-state.System software detect it is current there are objects moving that system starts camera from the background immediately, start
Identification.
2, camera captures face immediately, and system software uses Canvas drawing human-face frame and face key point,
Calculate the face key point screen transverse and longitudinal coordinate point corresponding in screen, if key point in 300ms with the pass that is originally identified
Key point has deviation, then judge currently to identify object as living body people, and non-photograph.
3, face information monitoring function, Canvas real-time rendering face frame are opened, and calculates the length and width ruler of current shape of face
It is very little, it indicates that current face's off screen curtain is closer when facial size occupies the 1/5. of device screen size, starts to identify face information.
4, the key point coordinate information of identification is encapsulated, calls local face database, database root is according to coordinate points
The length of spacing and left side point line, angle between connecting line match face big data, utilize big data information, meter
Calculate the gender for working as forefathers, age, if wear glasses, whether expression is happy, and since the timing starting identification take the photograph until user leaves
As head region, all information preservations in database.
5, the key point information mark of current face saves, and when next time, this user is again introduced into camera shooting head region, can
To do secondary identification.The advertisement that user is watched and current user information, which correspond, to be saved.Daily morning, advertisement machine handle are worked as
The data information of its statistics viewing advertisement, all submits to server.Same day task is completed.It is whole that server receives all advertisement machines
The data sent are held, are stored in server database.It receives and statistics parsing is carried out to data.According to Current ad
Discrimination and age bracket, automatically process, and programming count information shows advertiser, and providing below the suggestion of dispensing is one
A little application scenarios analysis rules.
Ad data is calculated according to equipment positioning.1: front end page obtains the point bit distribution that section equipment is launched in advertisement,
Location distribution figure is drawn using canvas.2: background server calculates the gender information of all devices identification number, age
Information, demographics draw cake chart.3: drawing the Reading-rate of each advertisement.4: according to current line frame graph, cake chart, advertisement
Type gives advertisement putting business and launches guidance.5: if current section advertisement Reading-rate is lower than draw value 6: server is looked into automatically
The Sex, Age distribution for asking current identification user, if it is all young man that identification active user is most of, or is all a middle-aged person,
The elderly then goes matching advertising information, and (including launching target group inside advertising information) is if advertisement target group is to be directed to
Other groups, rather than if currently identification group.Backstage big data statistical information can remind advertisement putting business, and current location is more
It is suitble to launch the advertising information for being directed to a certain section of age bracket.
Strategy is launched in a certain location advertisement for a long time.1: obtaining current location urban planning attribute (living area, shopping centre, work
Industry area).2: obtaining the equipment point information in the location.3: obtaining equipment by the end of the age segment information of current identification crowd.
4: according to the types of adverstising of age bracket information recommendation this area, after advertisement is launched away, check data statistics weekly, working day,
Weekend data separately count.5: it is fed back according to advertistics, feeds back to and launch quotient, convenient for editing the form of daily advertising display,
Flow of the people takes greatly picture captioning form to show, increases exposure rate, and flow of the people is small, and video+picture mixing is taken to show.6:
Statistics is primary weekly, period statistical chart.7: according to the data of period (morning, noon, afternoon, evening) segmentation statistics, coming
Judge the stream of people, the advertisement situation and advertisement broadcasting frequency of planning back are gone according to the stream of people.8: being truly realized advertisement and be accurate to ground
Point, it is the time, personal, it allows in the advertisement launched for a long time, there is more accurate data information, be to launch in the later period to do rationally according to information
Basis.
It is advertised and is recommended according to application scenarios.Outdoor advertising segments market, and specific scene can customize special advertisement
Rule, such as elevator card are launched, district advertisement, health hall region, U.S. industry industry region etc., these places are all user's meetings
In short term, how the long-staying time kills time, and display screen advertisement is the carrier for inhaling very much eyeball.Elevator, district advertisement are more
For launching multiple broadcasting, for crowd's property, stream of people's repeatability is relatively high, can be directed to old man, child, family launches precisely wide
It accuses.The advertisement dispensing period is long, shows that the time is long, frequency is low.Similar cell, elevator card, we are according to age of user, gender,
Direct dynamically load advertisement, draws an analogy.10 video ads of certain residential elevator loop play, a pair of of youth man and wife come into electricity
Ladder has viewed the relevant advertisement of tourism, the residence time 10 seconds, continues to watch next advertisement 3 seconds, they arrive house, then they
Information be saved, when they are again introduced into elevator next time, watch screen, advertisement can directly they watch from last time
Tourist promotion starts to play, and guarantees that he can finish watching a wheel.Improve the comprehensive of advertisement dispensing.Finger can be set in extraordinary regional advertisement
Tropism is launched, for example recognizes child, just only plays toy, the advertisements such as snacks.Recognize maiden just only launch a beauty, health care it
Class, advertisement, for dispensing, explode circularly exhibiting, reaches advertisement optiman dispensing.
Outdoor more crowds, high concurrent advertisement serving policy analysis 1: if the section stream of people is more.Population ages' diversity ratio
It is larger, for example station, commercial street be then segmented, data statistic analysis between timesharing, Mei Yizhou, every month, each season data
Graphical representation respectively.The type launched for advertisement from now on does data basis.Upper one week data are extracted, identification statistical time is done
Table calculates the stream of people's peak value counted daily, in the high event of peak value, improves the frequency of advertisement switching, people as much as possible is allowed to see
See advertisement, on the contrary in the peak value lower period, the displaying time for increasing advertisement allows farther people coming into and can see.
For crowd's region division, orients crowd and launch.According to current identification crowd's gender analysis, obtain upper one week (one
A month) statistics data, analysis Current ad identify sex ratio.If one side of ratio of identification seriously occupies, such as in woman
Street, shopping plaza etc place, then the advertisement of the advertisement machine can ignore male, if all showing women advertisement identification
It is mostly male in data, then equally showing male's advertisement.If the men and women of equipment count regardless of secondary primary, go pair
Than the time, the ratio in different time men and women is counted, after obtaining data, according to time ratio, goes setting to change the period, according to property
The advertisement that do not distinguish.
Claims (4)
1. a kind of method for launching advertisement based on user feature analysis advertisement machine, is applied in advertisement machine system, the advertisement machine
System includes several advertisement machine terminals and server, and several advertisement machine terminals are connected with the server simultaneously, feature
It is:
It is provided with memory module in the server, several promotional literatures are stored in the memory module, each promotional literature
It is all loaded with index tab, which includes location tags part and feature tag part, according to promotional literature needs
The information of placement position generates the location tags part, and the location tags some types for meeting promotional literature placement position information are set
It is set to 1 and is otherwise provided as 0,
Each advertisement machine terminal includes user's sampling apparatus, position feature module and memory, wherein user's sampling cartridge
It sets including sampling camera and infrared sensor, samples camera and infrared sensor is arranged on advertisement machine terminal, position
Characteristic module is set to be arranged in advertisement machine terminal,
Advertisement machine terminal carries out when launching advertisement according to following step:
Several promotional literatures for being loaded with index tab are uploaded in the server by the first step,
Second step is recorded the location information of advertisement machine terminal by advertisement machine terminal installation personnel when installing advertisement machine terminal
Enter in the position feature module of the advertisement machine terminal,
The location information is corresponding with location tags part of promotional literature in server, according to the installation position of advertisement machine terminal
Confidence breath generates the location information, meets the location information type and is set as 1 and is otherwise provided as 0,
Third step, advertisement machine terminal booting, connect network, the location information in its second step is sent to service by advertisement machine terminal
Device, server are compared the location tags part of its internal promotional literature index tab with location information one by one, the two
Identical promotional literature is compared to be sent to advertisement machine terminal and be stored in the memory of advertisement machine terminal,
After advertisement machine terminal changes position, its location information is emptied by advertisement machine terminal installation personnel, from newly by new position
In the position feature module of the data input advertisement machine terminal, and third step is re-started, to reach according to specific installation position
The promotional literature for obtaining orientation type is set,
In the third step, the promotional literature in its memory is first looked for after advertisement machine terminal booting, and will be wide in memory
The location tags part for accusing file index label is sent to server, and marks with the position of promotional literature index tab in server
Label part compares,
In the case that promotional literature is more than promotional literature in memory in server, the promotional literature having more is pushed by server
To advertisement machine terminal, promotional literature is less than in memory in the case where promotional literature in server, and it is extra in memory to delete
Promotional literature, promotional literature is equal in memory in the case where promotional literature in server, and advertisement machine terminal directly carries out following
The step of,
4th step, the sampling camera of advertisement machine terminal and infrared sensor work, acquisition advertisement machine terminal front are used
The identity information at family, and by the feature tag part of promotional literature index tab in the identity information and advertisement machine terminal memory
It compares, compares consistent promotional literature and extracted by advertisement machine terminal and played in advertisement machine terminal.
2. a kind of method for launching advertisement based on user feature analysis advertisement machine as described in claim 1, it is characterised in that: should
The type of location tags part is divided into: the type of market, house, industrial area, subway and elevator, the location information is divided into: quotient
Field, house, industrial area, subway and elevator.
3. a kind of method for launching advertisement based on user feature analysis advertisement machine as described in claim 1, it is characterised in that:
When connecting network in third step, advertisement machine terminal reads advertisement machine terminal system bottom file ipconfig file by going, and obtains
Take current networked information, gateway, dns state value, and according to current state value goes whether judgement currently networks, connection be with
Too net or wireless WIFI, the network compared to application layer judge that speed is just fast, and information is more accurate, if currently having network direct
Request network.
4. a kind of method for launching advertisement based on user feature analysis advertisement machine as described in claim 1, it is characterised in that: should
The type of identity information and this feature label segment is divided into: earrings, glasses, lipstick, cap, ring meet the above-mentioned type
It is set as 1 and is otherwise provided as 0.
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CN110889726A (en) * | 2019-11-26 | 2020-03-17 | 上海新储集成电路有限公司 | Device and method for customizing advertisement delivery |
CN110942542A (en) * | 2019-12-16 | 2020-03-31 | 北京澎思科技有限公司 | Access control machine and control method and control equipment thereof |
CN115630998A (en) * | 2022-12-22 | 2023-01-20 | 成都智元汇信息技术股份有限公司 | Method, device and medium for dynamically pushing advertisements in subway station |
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