CN110889719A - Advertisement pushing system and method based on user consumption characteristics - Google Patents
Advertisement pushing system and method based on user consumption characteristics Download PDFInfo
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- CN110889719A CN110889719A CN201911131254.6A CN201911131254A CN110889719A CN 110889719 A CN110889719 A CN 110889719A CN 201911131254 A CN201911131254 A CN 201911131254A CN 110889719 A CN110889719 A CN 110889719A
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Abstract
The invention relates to an advertisement pushing system and method based on user consumption characteristics, which comprises the following steps: the entrance image acquisition module is used for acquiring appearance information of entrance personnel; the data display terminal image acquisition module is used for acquiring the appearance information of personnel in the range of the billboard; the identification module analyzes the personnel appearance information acquired by the inlet image acquisition module and the display end image acquisition module to obtain personnel characteristic information; the database is used for storing merchant advertisement characteristic information and corresponding personnel characteristic information; the analysis execution module is used for matching the personnel characteristic information of the inlet image acquisition module with the advertisement characteristic information stored in the database, and sending an instruction for displaying the corresponding advertisement to the advertisement display module according to the personnel characteristic information of the data display terminal image acquisition module. The invention has the beneficial effects that: targets with commercial values and preferences thereof are identified, and the favorite commodity advertisement content is pushed according to the targets, so that the pushing efficiency is higher, and the commercial effect of the advertisement is maximum.
Description
Technical Field
The invention relates to the field of computer identification, in particular to an advertisement pushing system and method based on user consumption characteristics.
Background
The application of the advertisement screen is very popular, and usually, a plurality of fixed advertisements are preset and are played in a certain time period in a circulating mode. The content played by the advertisement screen is mainly targeted at the people who pass by near the advertisement screen, but the specific advertisement content cannot be played for the specific object. With the development of the intelligence of the advertisement player, the advertisement player should also be able to dynamically adjust the content of the advertisement to the object being viewed, so as to achieve the maximum commercial effect.
The existing advertising machine cannot mine the most commercial target and push the most preferred advertising content for the most commercial target aiming at each individual. In order to solve the problem, the scheme provides a method and a system for identifying targets with commercial values and preferences thereof and pushing favorite commodity advertisement contents aiming at the targets so as to achieve the maximum commercial effect of the advertisement.
Disclosure of Invention
The present invention is directed to solve at least one of the technical problems of the prior art, and provides an advertisement delivery system and method based on user consumption characteristics, which identify targets with commercial values and their preferences, and deliver the favorite commercial advertisement content of the targets, thereby achieving higher delivery efficiency and the maximum commercial effect of the advertisement.
The technical scheme of the invention comprises an advertisement pushing system based on user consumption characteristics, which comprises an entrance image acquisition module, a display end image acquisition module, a database, an identification module, an analysis execution module and an advertisement display module, and is characterized in that: one or more of the portal image acquisition modules are used for acquiring appearance information of portal personnel; one or more data display end image acquisition modules are used for acquiring the appearance information of people in the range of the billboard; the identification module is used for analyzing the personnel appearance information acquired by the inlet image acquisition module and the display end image acquisition module to obtain personnel characteristic information and sending the personnel characteristic information to the database; the database is used for storing merchant advertisement characteristic information and corresponding personnel characteristic information; the analysis execution module is used for matching the personnel characteristic information of the inlet image acquisition module with the advertisement characteristic information stored in the database, and sending an instruction for displaying a corresponding advertisement to the advertisement display module according to the personnel characteristic information of the data display terminal image acquisition module.
According to the advertisement push system based on the user consumption characteristics, the data display end image acquisition module specifically comprises: one or more entry image acquisition modules are arranged at the entrances of the shopping malls, the stations and the squares and used for acquiring the appearance image information of the personnel entering the advertisement promotion range. According to the advertisement push system based on the user consumption characteristics, the display end image acquisition module specifically comprises: one or more display end image acquisition modules are arranged near the advertisement screen and used for acquiring the information of the personnel appearance image entering the advertisement influence range or the range of the advertisement display screen viewed by the visual field.
According to the advertisement push system based on the user consumption characteristics, the database specifically comprises:
the system is used for storing merchant advertisement information, personnel appearance characteristics, consumption characteristics and information of matching degree of personnel and merchant advertisements; the data corresponding to the advertisement information comprises target crowd information of the commodity and attribute information of the commodity; the personnel appearance characteristics and the consumption characteristics are identified and stored by the identification module; the information of the matching degree of the personnel and the merchant advertisements is stored by the analysis execution module; wherein the personal appearance information comprises sex, age, wearing and dressing.
According to the advertisement push system based on the user consumption characteristics, the identification module specifically comprises: the identification module is used for searching the personnel appearance characteristics of the image acquired by the display terminal image acquisition module and the information of the personnel from the database; if the information of the corresponding personnel is retrieved from the database, triggering the characteristic recognition of the analysis execution module; if the database does not have the appearance characteristics of the corresponding personnel, the consumption characteristics of the personnel are further identified, the characteristic information is stored in the database, and finally the analysis execution module is triggered to analyze the relevant characteristic information.
According to the advertisement push system based on the user consumption characteristics, the analysis execution module specifically comprises: when the identification module stores the characteristic information identified by the inlet image acquisition module into a database, the analysis execution module calculates the matching degree between a person and the commercial advertisement of the merchant in the database according to the consumption characteristics of the person and stores the matching degree into the database; and carrying out database retrieval on the personnel appearance characteristics identified by the display terminal image acquisition module, and if the personnel information exists in the database, pushing the advertisement which is most matched with the personnel consumption characteristics of the merchant where the current display terminal image acquisition module is located to the advertisement display module of the current merchant; and if the corresponding personnel information does not exist in the database, triggering the identification module to identify the consumption characteristics of the personnel.
According to the advertisement push system based on the user consumption characteristics, the advertisement display module specifically comprises: the advertisement display module and the display end image acquisition module are associated with merchant shops or promotion areas and used for displaying merchant shop advertisements or displaying advertisements in the promotion areas.
The technical scheme of the invention also comprises an advertisement pushing method based on the user consumption characteristics, and based on the system, the advertisement pushing method is characterized in that: using one or more of the portal image capture modules for appearance information to portal personnel; using one or more of the data display side image acquisition modules for appearance information of people within the range of the billboard; the identification module is used for analyzing the personnel appearance information acquired by the inlet image acquisition module and the display end image acquisition module to obtain personnel characteristic information, and the personnel characteristic information is sent to the database; using the database to store merchant advertisement characteristic information and corresponding personnel characteristic information; the analysis execution module is used for matching the personnel characteristic information of the inlet image acquisition module with the advertisement characteristic information stored in the database, and sending an instruction for displaying a corresponding advertisement to the advertisement display module according to the personnel characteristic information of the data display terminal image acquisition module.
The invention has the beneficial effects that: targets with commercial values and preferences thereof are identified, and the favorite commodity advertisement content is pushed according to the targets, so that the pushing efficiency is higher, and the commercial effect of the advertisement is maximum.
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The invention is further described below with reference to the accompanying drawings and examples;
FIG. 1 is a block diagram of system modules according to an embodiment of the present invention;
FIG. 2 is a diagram illustrating a system architecture according to an embodiment of the present invention;
FIG. 3 is a flow diagram illustrating portal image capture processing according to an embodiment of the present invention;
fig. 4 is a flowchart illustrating a display-side image acquisition process according to an embodiment of the present invention.
Detailed Description
Reference will now be made in detail to the present preferred embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like reference numerals refer to like elements throughout.
In the description of the present invention, the meaning of a plurality of means is one or more, the meaning of a plurality of means is two or more, and larger, smaller, larger, etc. are understood as excluding the number, and larger, smaller, inner, etc. are understood as including the number. If the first and second are described for the purpose of distinguishing technical features, they are not to be understood as indicating or implying relative importance or implicitly indicating the number of technical features indicated or implicitly indicating the precedence of the technical features indicated.
In the description of the present invention, unless otherwise explicitly defined, terms such as set, etc. should be broadly construed, and those skilled in the art can reasonably determine the specific meanings of the above terms in the present invention in combination with the detailed contents of the technical solutions.
FIG. 1 is a block diagram of system modules according to an embodiment of the present invention. The system specifically comprises an entrance image acquisition module, a display end image acquisition module, a database, an identification module, an advertisement display module and an analysis execution module, wherein:
the entrance image acquisition modules can be multiple and used for acquiring images of pedestrians, and can be installed in places with large pedestrian flow, such as places of entrances of markets and places of entrances of stations. The entrance image acquisition module is mainly used for acquiring the information of the appearance images of people entering the advertisement promotion range.
The display end image acquisition modules can also be provided with a plurality of display end image acquisition modules for acquiring images of pedestrians, and the display end image acquisition modules can be arranged near the advertisement screen, such as in front of the advertisement display module or at the intersection where the vision of the pedestrians falls into the advertisement display module. The method is mainly used for collecting the information of the appearance images of people about to enter the advertisement influence range or about to watch the advertisement display screen in the visual field.
The database is used for storing merchant advertisement information, personnel appearance characteristics and consumption characteristics, and information of matching degree of personnel and merchant advertisements. The commodity advertisement of the merchant can be input into the database in advance, and the data corresponding to each advertisement comprises target crowd information of the commodity and attribute information of the commodity. The personnel appearance characteristics and the consumption characteristics are identified and stored by the identification module. The information of the matching degree of the personnel and the advertisements of each merchant is stored by the analysis execution module.
The identification module is responsible for identifying the image that image acquisition device gathered, and it is to the image that entry image acquisition module gathered, and main discernment personnel's appearance characteristic and consumption characteristic are like information such as sex, age, dress up etc. to store these characteristic information in the database, then trigger analysis execution module analysis relevant characteristic information. For the image collected by the display end image collection module, the identification module mainly identifies the appearance characteristics of a person and retrieves the information of the person from the database, if the information of the person is retrieved from the database, the analysis execution module is triggered to execute the next action, if the appearance characteristics of the person do not exist in the database, the consumption characteristics of the person are further identified, then the characteristic information is stored in the database, and finally the analysis execution module is triggered to analyze the relevant characteristic information.
The advertisement display module is installed near the display end image acquisition module, and the advertisement display module and the display end image acquisition module are associated with merchant shops or promotion areas and used for displaying merchant shop advertisements or displaying advertisements in a certain promotion area.
The analysis execution module has two types of tasks, wherein the first type of task is that when the identification module stores the characteristic information identified by the inlet image acquisition module into the database, the analysis execution module calculates the matching degree of a person and commercial product advertisements of merchants in the database according to the consumption characteristics of the person and stores the matching degree into the database; the second type of task is to search a database of the personnel appearance characteristics identified by the display terminal image acquisition module, if the personnel information exists in the database, the advertisement which is most matched with the personnel consumption characteristics of the merchant where the current display terminal image acquisition module is located is pushed to the advertisement display module of the current merchant, and if the personnel information does not exist in the database, the identification module is triggered to identify the consumption characteristics of the personnel.
Based on the embodiment of fig. 1, the present invention provides a system operation as follows:
when a certain person P enters a market, the entrance image acquisition device at the entrance of the market acquires the image information of the person P and sends the image information to the identification device for identification, the identification device analyzes the appearance characteristics and the consumption characteristics of the person P and stores the characteristics into the database, then the analysis execution module is triggered, and the analysis execution module retrieves the commodity information which is most matched with the person P in the market according to the consumption characteristics of the person P and stores the commodity information into the database. When P walks to store A, the P is collected by the image acquisition module in front of the screen of store A and is identified by the identification module to the appearance feature of P, the analysis execution module retrieves the advertisement of the commodity which is most likely to be consumed by P in store A according to the appearance feature, and pushes the advertisement to the advertisement display module of store A, and at the moment, if P sees the advertisement of store A, the P is easily sucked into stores for consumption. When P additionally visits store B, the same steps are carried out, and the advertisement which is the best matched with P is displayed on the advertisement display module of store B.
Fig. 2 is a system configuration diagram according to an embodiment of the present invention. The method specifically comprises the following steps: in a store, an entrance image acquisition module is installed at the entrance of each store, and an advertisement display module and a display end image acquisition module are installed at the door of each store. The database, the analysis execution module and the identification module are installed on the remote server. The image acquisition module and the advertisement display module are connected with a remote server through a network. The database stores commodity information of each shop in the shop, corresponding advertisements and targeted crowd information. For example, the commodity information includes the category to which the commodity belongs, the commodity price, the commodity brand, the commodity specification, and the like; the target population information includes gender, age, consumption ability, wearing preference, body type, and the like.
FIG. 3 is a flow chart illustrating portal image capture processing according to an embodiment of the present invention. The flow shown in fig. 3 is embodied by the following specific embodiments:
when the person P enters the market, the entrance image acquisition module acquires the image of the person P and transmits the image to the identification module for identification. The recognition module first recognizes the appearance of P for subsequent confirmation of which person is P. The appearance characteristics include: human face, body type, dressing. The recognition module then recognizes the consumption characteristics of P for analyzing the goods that P is most likely to consume. Consumer features include, but are not limited to: gender, age range, style of dressing, make up, adornment, body type. Consumption characteristics of P, for example, are: the sex is the women, and the age is between 20 ~ 30 years old, wears brand a longuette, makes up, wears brand b wrist-watch, carries on brand c single shoulder bag, and the size is even. The recognition module stores the appearance characteristics and the consumption characteristics of the P into a database and then triggers the analysis execution module to process.
The analysis execution module firstly retrieves the advertisement of the merchant according to the consumption characteristics of P and finds out the commodity which is probably consumed by P. For example, according to the consumption characteristics of P, skirt, watch, single-shoulder bag and cosmetics which are suitable for 20-30-year-old women and matched with the current body type of P and have the same style are searched in all the commodities of the merchants, and the matching degree of each commodity and P is calculated. And the commodity information with the commodity matching degree higher than the set threshold value is associated with the information of the P and stored in the database.
Fig. 4 is a flowchart illustrating a display-side image acquisition process according to an embodiment of the present invention. The technical scheme of the invention is embodied by the following implementation mode, comprising the following steps:
when P passes through the store A, the image of P is acquired by the image acquisition module at the display end of the store A, after the image is transmitted to the identification module, the identification module identifies the appearance characteristic, then whether the characteristic of P exists in the database is searched, and after the characteristic of P exists in the database is checked, the analysis execution module is triggered to process the identified information. And the analysis execution module searches whether the related commodities exist in the stores according to the information of the stores where the display terminal image acquisition modules returning the images, and if the related commodities exist, the commodities with the highest matching degree are pushed to the display module of the store A to be played.
The merchant can also store the set crowd rules into the database, and when the matched crowd is searched, the commodity information is associated with the corresponding crowd. For example, merchant B wishes the advertisement audience to be a customer like P, the merchant uploads the corresponding matching rules to the analysis execution module, and the analysis execution module, when analyzing the consumption characteristics of P, associates P with the merchant B's goods.
When the other person Q is not acquired by the entrance image acquisition module but acquired by the display end image acquisition device of the store A, the image is analyzed by the identification module for appearance characteristics and is searched in the database, after the information of the Q is not searched, the identification module carries out consumption characteristic identification again, then the consumption characteristics are stored in the database, and the analysis execution module is triggered to process. After the analysis execution module finishes processing, the commercial advertisement which is matched with store A and Q most can be pushed to the advertisement display module of store A, and the next action can also not be executed (because Q may leave at the moment, if the image of Q is collected again by store A, the matched advertisement retrieval pushing process can be entered again).
When the image of a plurality of people is collected by the store A at the same moment, the analysis execution module selects the advertisement corresponding to the person with the highest matching degree according to the matching degree of each person and the store A commodity, and pushes the advertisement to the display module of the store A for playing.
The embodiments of the present invention have been described in detail with reference to the accompanying drawings, but the present invention is not limited to the above embodiments, and various changes can be made within the knowledge of those skilled in the art without departing from the gist of the present invention.
Claims (8)
1. The utility model provides an advertisement propelling movement system based on user consumption characteristic, this system includes entry image acquisition module, display end image acquisition module, database, identification module, analysis execution module and advertisement display module, its characterized in that:
one or more of the portal image acquisition modules are used for acquiring appearance information of portal personnel;
one or more data display end image acquisition modules are used for acquiring the appearance information of people in the range of the billboard;
the identification module is used for analyzing the personnel appearance information acquired by the inlet image acquisition module and the display end image acquisition module to obtain personnel characteristic information and sending the personnel characteristic information to the database;
the database is used for storing merchant advertisement characteristic information and corresponding personnel characteristic information;
the analysis execution module is used for matching the personnel characteristic information of the inlet image acquisition module with the advertisement characteristic information stored in the database, and sending an instruction for displaying a corresponding advertisement to the advertisement display module according to the personnel characteristic information of the data display terminal image acquisition module.
2. The advertisement push system based on user consumption characteristics as claimed in claim 1, wherein the data display side image acquisition module specifically comprises:
one or more entry image acquisition modules are arranged at the entrances of the shopping malls, the stations and the squares and used for acquiring the appearance image information of the personnel entering the advertisement promotion range.
3. The advertisement push system based on user consumption characteristics according to claim 1, wherein the display-side image capturing module specifically comprises:
one or more display end image acquisition modules are arranged near the advertisement screen and used for acquiring the information of the personnel appearance image entering the advertisement influence range or the range of the advertisement display screen viewed by the visual field.
4. The advertisement push system based on user consumption characteristics as claimed in claim 1, wherein the database specifically comprises:
the system is used for storing merchant advertisement information, personnel appearance characteristics, consumption characteristics and information of matching degree of personnel and merchant advertisements;
the data corresponding to the advertisement information comprises target crowd information of the commodity and attribute information of the commodity;
the personnel appearance characteristics and the consumption characteristics are identified and stored by the identification module;
the information of the matching degree of the personnel and the merchant advertisements is stored by the analysis execution module;
wherein the personal appearance information comprises sex, age, wearing and dressing.
5. The advertisement push system based on user consumption characteristics as claimed in claim 1, wherein the identification module specifically comprises:
the identification module is used for searching the personnel appearance characteristics of the image acquired by the display terminal image acquisition module and the information of the personnel from the database;
if the information of the corresponding personnel is retrieved from the database, triggering the characteristic recognition of the analysis execution module;
if the database does not have the appearance characteristics of the corresponding personnel, the consumption characteristics of the personnel are further identified, the characteristic information is stored in the database, and finally the analysis execution module is triggered to analyze the relevant characteristic information.
6. The advertisement push system based on user consumption characteristics as claimed in claim 1, wherein the analysis execution module specifically comprises:
when the identification module stores the characteristic information identified by the inlet image acquisition module into a database, the analysis execution module calculates the matching degree between a person and the commercial advertisement of the merchant in the database according to the consumption characteristics of the person and stores the matching degree into the database;
and carrying out database retrieval on the personnel appearance characteristics identified by the display terminal image acquisition module, and if the personnel information exists in the database, pushing the advertisement which is most matched with the personnel consumption characteristics of the merchant where the current display terminal image acquisition module is located to the advertisement display module of the current merchant;
and if the corresponding personnel information does not exist in the database, triggering the identification module to identify the consumption characteristics of the personnel.
7. The advertisement push system based on user consumption characteristics as claimed in claim 1, wherein the advertisement display module specifically comprises:
the advertisement display module and the display end image acquisition module are associated with merchant shops or promotion areas and used for displaying merchant shop advertisements or displaying advertisements in the promotion areas.
8. An advertisement push system based on user consumption characteristics, the system based on any one of claims 1-7, characterized in that:
using one or more of the portal image capture modules for appearance information to portal personnel;
using one or more of the data display side image acquisition modules for appearance information of people within the range of the billboard;
the identification module is used for analyzing the personnel appearance information acquired by the inlet image acquisition module and the display end image acquisition module to obtain personnel characteristic information, and the personnel characteristic information is sent to the database;
using the database to store merchant advertisement characteristic information and corresponding personnel characteristic information;
the analysis execution module is used for matching the personnel characteristic information of the inlet image acquisition module with the advertisement characteristic information stored in the database, and sending an instruction for displaying a corresponding advertisement to the advertisement display module according to the personnel characteristic information of the data display terminal image acquisition module.
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| CN201911131254.6A CN110889719A (en) | 2019-11-19 | 2019-11-19 | Advertisement pushing system and method based on user consumption characteristics |
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| CN201911131254.6A CN110889719A (en) | 2019-11-19 | 2019-11-19 | Advertisement pushing system and method based on user consumption characteristics |
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111489244A (en) * | 2020-04-20 | 2020-08-04 | 杭州在简文化艺术策划有限公司 | Off-line merchant targeted promotion system |
| CN112101979A (en) * | 2020-07-29 | 2020-12-18 | 力引万物(深圳)科技有限公司 | Advertisement pushing method and pushing system thereof |
| CN112163888A (en) * | 2020-09-30 | 2021-01-01 | 成都新潮传媒集团有限公司 | Advertisement matching method, device and storage medium |
| CN112182365A (en) * | 2020-09-11 | 2021-01-05 | 北京三快在线科技有限公司 | Recommendation information generation method and device, electronic equipment and storage medium |
| CN112767019A (en) * | 2021-01-12 | 2021-05-07 | 珠海亿智电子科技有限公司 | Advertisement putting method, device, equipment and storage medium |
| CN113793185A (en) * | 2021-09-22 | 2021-12-14 | 深圳小鹰网络科技有限公司 | AI intelligent advertisement effect analysis method and advertisement system |
-
2019
- 2019-11-19 CN CN201911131254.6A patent/CN110889719A/en not_active Withdrawn
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111489244A (en) * | 2020-04-20 | 2020-08-04 | 杭州在简文化艺术策划有限公司 | Off-line merchant targeted promotion system |
| CN112101979A (en) * | 2020-07-29 | 2020-12-18 | 力引万物(深圳)科技有限公司 | Advertisement pushing method and pushing system thereof |
| CN112182365A (en) * | 2020-09-11 | 2021-01-05 | 北京三快在线科技有限公司 | Recommendation information generation method and device, electronic equipment and storage medium |
| CN112163888A (en) * | 2020-09-30 | 2021-01-01 | 成都新潮传媒集团有限公司 | Advertisement matching method, device and storage medium |
| CN112767019A (en) * | 2021-01-12 | 2021-05-07 | 珠海亿智电子科技有限公司 | Advertisement putting method, device, equipment and storage medium |
| CN113793185A (en) * | 2021-09-22 | 2021-12-14 | 深圳小鹰网络科技有限公司 | AI intelligent advertisement effect analysis method and advertisement system |
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