CN112163888A - Advertisement matching method, device and storage medium - Google Patents
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- 238000004590 computer program Methods 0.000 claims description 8
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
Abstract
The invention relates to the technical field of advertisement putting, and discloses an advertisement matching method, an advertisement matching device and a storage medium, wherein the method comprises the following steps: receiving first images sent by image acquisition equipment, wherein the image acquisition equipment is installed in stores; determining, based on the first image, a first user identification of a first user entering each store; determining shopping preference and/or consumption level corresponding to each first user identifier in the first user identifiers according to the first user identifiers and commodity information of each store; and establishing a corresponding relation between the user identification and the advertisement according to the first user identification and the advertisement matched with the shopping preference and/or the consumption level. The invention can match corresponding advertisements for different users.
Description
Technical Field
The invention relates to the technical field of advertisement putting, in particular to an advertisement matching method, an advertisement matching device and a storage medium.
Background
In order to achieve better marketing effect, the store owners of some stores can put advertisements on nearby advertisement machines to achieve the effect of attracting customers.
At present, advertisements in a magazine are played by an advertisement player according to a set playing sequence when the advertisements are played, and when a user watches the advertisements played by the advertisement player, the content of the played advertisements may not be the content in which the user is interested, so that the advertisements can not be accurately played for different users.
Disclosure of Invention
In order to solve the problem of poor advertisement putting effect in the prior art, the invention aims to provide an advertisement matching method, an advertisement matching device and a storage medium, so as to match corresponding advertisements for different users, thereby realizing accurate advertisement putting.
In a first aspect, the present invention provides an advertisement matching method, including:
receiving first images sent by image acquisition equipment, wherein the image acquisition equipment is installed in stores;
determining, based on the first image, a first user identification of a first user entering the respective store;
determining shopping preference and/or consumption level corresponding to each first user identifier in the first user identifiers according to the first user identifiers and the commodity information of each store;
and establishing a corresponding relation between the user identification and the advertisement according to the first user identification and the advertisement matched with the shopping preference and/or the consumption level.
Through the design, the user identification of the user entering each store is determined through the image sent by the image acquisition equipment, the shopping preference and/or the consumption level corresponding to each user identification are determined according to the user identification and the commodity information of each store, and the corresponding relation between the user identification and the advertisement is established according to the user identification and the advertisement matched with the shopping preference and/or the consumption level, so that the advertisement corresponding to the shopping preference and/or the consumption level of the user can be matched, and the accurate delivery of the advertisement is ensured.
In one possible design, the method further includes:
receiving a second image sent by multimedia playing equipment, wherein the second image at least comprises a second user who is paying attention to the multimedia playing equipment currently;
determining a second user identifier of the second user according to the second image;
according to the second user identification, determining a second advertisement corresponding to the second user identification from the corresponding relation between the user identification and the advertisement;
and pushing the second advertisement to the multimedia playing equipment so that the multimedia playing equipment can play the second advertisement.
Based on the content disclosed above, the user who is paying attention to the multimedia playing device at present can be identified, and the advertisement corresponding to the shopping preference and/or consumption level of the identified user is pushed to the multimedia playing device, so that the accurate advertisement putting is realized, and the advertisement putting effect is improved.
In one possible design, poster images in stores corresponding to the second advertisements are obtained, and text content in the poster images is extracted;
and if the text content represents that the shop corresponding to the second advertisement has a preferential activity currently, pushing the poster image or the text content to the multimedia playing device so that the multimedia playing device displays the preferential activity when the second advertisement is played.
Based on the content disclosed above, the preferential activities of the store where the advertisement is located, which correspond to the shopping preference and/or consumption level of the user, can be pushed to the user, the attention degree and the advertisement putting effect of the user on the advertisement are improved, and the advertisement conversion rate is improved.
In one possible design, the method further includes:
determining an interaction mode matched with the second user;
and sending an instruction to the multimedia playing equipment to instruct the multimedia playing equipment to display an interactive interface corresponding to the interactive mode when the second advertisement is played, so that the second user can interact through the interactive interface.
Based on the content disclosed above, the interaction mode matched with the user can be determined, and the interaction interface is displayed in the advertisement pushed to the user, so that the user can interact through the interaction interface, and the advertisement experience of the user is improved.
In one possible design, the method further includes:
determining whether the second user executes an interactive operation corresponding to an interactive prompt displayed on an interactive interface when the second advertisement is played;
and if so, generating a coupon corresponding to the second advertisement and registering the coupon in an account of the second user.
Based on the content disclosed above, the coupon can be delivered to the user in an interactive manner with the advertisement, so that the attention of the user to the advertisement is improved, and the conversion rate of the advertisement is improved.
In one possible design, the method further includes:
and synchronizing the second user identification, the coupon and the store information of the store corresponding to the second advertisement to a third party face payment platform so that the third party face payment platform can register the coupon and the store information in an account corresponding to the second user identification.
Based on the content disclosed above, the coupon can be synchronized to the user account of the third-party face payment platform, so that the coupon can be directly used for deduction through the third-party face payment platform when a user enters a store for consumption and payment, the use of the coupon is facilitated, and the payment experience of the user is improved.
In a second aspect, the present invention provides an advertisement matching apparatus, including:
the receiving unit is used for receiving first images sent by all image acquisition devices, wherein the image acquisition devices are installed in all shops;
a determining unit configured to determine, based on the first image, a first user identifier of a first user who enters the stores; and
determining shopping preference and/or consumption level corresponding to each first user identifier in the first user identifiers according to the first user identifiers and the commodity information of each store;
and the matching unit is used for establishing the corresponding relation between the user identification and the advertisement according to the first user identification and the advertisement matched with the shopping preference and/or the consumption level.
In one possible design, the advertisement matching apparatus further includes a pushing unit, and the receiving unit is further configured to receive a second image sent by the multimedia playing device, where the second image includes at least a second user who is currently paying attention to the multimedia playing device;
the determining unit is further configured to determine a second user identifier of the second user according to the second image; and
according to the second user identification, determining a second advertisement corresponding to the second user identification from the corresponding relation between the user identification and the advertisement;
the pushing unit is used for pushing the second advertisement to the multimedia playing device so that the multimedia playing device can play the second advertisement.
In one possible design, the advertisement matching apparatus further includes:
an obtaining unit, configured to obtain a poster image in a store corresponding to the second advertisement;
an extraction unit, configured to extract text content in the poster image;
the judging unit is used for judging whether the text content represents that the shop corresponding to the second advertisement currently has preferential activities;
the pushing unit is further configured to, if the text content represents that a store corresponding to the second advertisement currently has a preferential activity, push the poster image or the text content to the multimedia playing device, so that the multimedia playing device displays the preferential activity when playing the second advertisement.
In a possible design, the determining unit is further configured to determine an interaction mode matching the second user;
the pushing unit is further configured to send an instruction to the multimedia playing device to instruct the multimedia playing device to display an interactive interface corresponding to the interactive mode when the second advertisement is played by the multimedia playing device, so that the second user can interact with the second advertisement through the interactive interface.
In one possible design, the advertisement matching device further includes a generating unit, and the determining unit is further configured to determine whether the second user performs an interaction operation corresponding to an interaction prompt displayed on an interaction interface when the second advertisement is played;
the generation unit is used for generating a coupon corresponding to the second advertisement and registering the coupon in an account of the second user if the second user executes an interactive operation corresponding to an interactive prompt displayed on an interactive interface when the second advertisement is played.
In a possible design, the pushing unit is further configured to synchronize the second user identifier, the coupon, and store information of a store corresponding to the second advertisement to a third party face payment platform, so that the third party face payment platform registers the coupon and the store information in an account corresponding to the second user identifier.
In a third aspect, the present invention provides an advertisement matching apparatus, including a memory, a processor and a transceiver, which are sequentially connected in communication, wherein the memory is used for storing a computer program, the transceiver is used for sending and receiving messages, and the processor is used for reading the computer program and executing the advertisement matching method according to the first aspect.
In a fourth aspect, the present invention provides a computer-readable storage medium having stored thereon instructions which, when run on a computer, perform the advertisement matching method of the first aspect.
In a fifth aspect, the present invention provides a computer program product comprising instructions which, when run on a computer, cause the computer to perform the advertisement matching method according to the first aspect.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a schematic diagram of an application environment of the advertisement matching method, apparatus and storage medium provided by the present invention.
FIG. 2 is a flow chart of an advertisement matching method provided by the present invention.
Fig. 3 is a schematic structural diagram of an advertisement matching device provided by the present invention.
Fig. 4 is a schematic structural diagram of another advertisement matching device provided by the present invention.
Detailed Description
The invention is further described with reference to the following figures and specific embodiments. It should be noted that the description of the embodiments is provided to help understanding of the present invention, but the present invention is not limited thereto. Specific structural and functional details disclosed herein are merely illustrative of example embodiments of the invention. This invention may, however, be embodied in many alternate forms and should not be construed as limited to the embodiments set forth herein.
It will be understood that, although the terms first, second, etc. may be used herein to describe various elements, these elements should not be limited by these terms. These terms are only used to distinguish one element from another. For example, a first element could be termed a second element, and, similarly, a second element could be termed a first element, without departing from the scope of example embodiments of the present invention.
It should be understood that, for the term "and/or" as may appear herein, it is merely an associative relationship that describes an associated object, meaning that three relationships may exist, e.g., a and/or B may mean: a exists alone, B exists alone, and A and B exist at the same time; for the term "/and" as may appear herein, which describes another associative object relationship, it means that two relationships may exist, e.g., a/and B, may mean: a exists independently, and A and B exist independently; in addition, for the character "/" that may appear herein, it generally means that the former and latter associated objects are in an "or" relationship.
It will be understood that when an element is referred to herein as being "connected," "connected," or "coupled" to another element, it can be directly connected or coupled to the other element or intervening elements may be present. Conversely, if a unit is referred to herein as being "directly connected" or "directly coupled" to another unit, it is intended that no intervening units are present. In addition, other words used to describe the relationship between elements should be interpreted in a similar manner (e.g., "between … …" versus "directly between … …", "adjacent" versus "directly adjacent", etc.).
It is to be understood that the terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of example embodiments of the invention. As used herein, the singular forms "a", "an" and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It will be further understood that the terms "comprises," "comprising," "includes" and/or "including," when used herein, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, numbers, steps, operations, elements, components, and/or groups thereof.
It should also be noted that, in some alternative implementations, the functions/acts noted may occur out of the order noted in the figures. For example, two figures shown in succession may, in fact, be executed substantially concurrently, or the figures may sometimes be executed in the reverse order, depending upon the functionality/acts involved.
It should be understood that specific details are provided in the following description to facilitate a thorough understanding of example embodiments. However, it will be understood by those of ordinary skill in the art that the example embodiments may be practiced without these specific details. For example, systems may be shown in block diagrams in order not to obscure the examples in unnecessary detail. In other instances, well-known processes, structures and techniques may be shown without unnecessary detail in order to avoid obscuring example embodiments.
Examples
In order to implement accurate advertisement delivery, embodiments of the present application provide an advertisement matching method, an advertisement matching device, and a storage medium, which can match corresponding advertisements for different users, thereby implementing accurate advertisement delivery.
First, in order to more intuitively understand the scheme provided by the embodiment of the present application, a system architecture of the advertisement matching scheme provided by the embodiment of the present application is described below with reference to fig. 1.
Fig. 1 is a schematic application environment diagram of an advertisement matching method, an advertisement matching apparatus, and a storage medium according to one or more embodiments of the present application. As shown in fig. 1, at least one multimedia playing device and a plurality of image capturing devices respectively establish communication connection with a server for data communication or interaction. The image capturing device may be, but is not limited to, a web camera, a micro camera, an Artificial Intelligence (AI) camera, and the like. The multimedia playing device is provided with an image acquisition unit, and the image acquisition unit can be integrated on the multimedia playing device or independent of the multimedia playing device.
The advertisement matching method provided by the embodiment of the present application will be described in detail below.
The advertisement matching method provided by the embodiment of the application can be applied to a server. For convenience of description, the embodiments of the present application are described with reference to a server as an implementation subject, unless otherwise specified.
It is to be understood that the described execution body does not constitute a limitation of the embodiments of the present application.
As shown in fig. 2, which is a flowchart of an advertisement matching method provided in an embodiment of the present application, the advertisement matching method may include the following steps:
step S201, receiving first images sent by each image acquisition device.
Wherein the image capturing apparatus is installed in each shop. When each user enters a shop in which the image capturing apparatus is installed, the image capturing apparatus installed in the shop may capture a first image of the user entering the shop and transmit the first image to the server. In the embodiment of the application, the first image may be a face image of a user, a body image of the user, or the like.
An image acquisition device corresponds to a store, and when the image acquisition device sends the first image to the server, the image acquisition device can also send the device identification of the image acquisition device to the server, so that the server can identify which image acquisition device sends the image, and further identify which store the image of the user enters. The device identifier of the image capturing device may be, but is not limited to, a name, a number, an english letter, etc. that uniquely identifies the image capturing device.
Step S202, based on the first image, first user identification of the first user entering each store is determined.
The first user identifier may be user feature information for uniquely identifying the first user, and the first user identifier may be, but is not limited to, a facial feature, a body type feature, and the like of the first user. In the embodiment of the application, the first image is a face image of a user, and the first user identifier is a face feature of the first user.
The first image may be a picture or a video stream. If the first image is a picture, the first user identification (face feature) of the first user entering each store can be directly identified through face feature recognition. If the first image is a video stream, the amount of computation is greatly increased because the face feature recognition is performed on each frame of image in the video stream, so that under the condition that the first image is the video stream, one frame of image can be selected from the video stream at certain frame intervals to perform the face feature recognition, and the first user identification of the first user entering each store is recognized, so that the amount of computation can be reduced, the recognition efficiency is improved, and the difference between adjacent frame of images is small, so that the face recognition result cannot be influenced.
And S203, determining shopping preference and consumption level corresponding to each first user identifier in the first user identifiers according to the first user identifiers and the commodity information of each store.
The server may have previously entered commodity information of each store, which may be a commodity type, a commodity price, a commodity brand, and the like of a commodity sold by the store, and the commodity price may be an average price or an approximate price range of the commodity sold by the commodity.
After determining the first user identifiers of the first users entering the stores, the server may determine shopping preferences and consumption levels corresponding to each of the first user identifiers according to the first user identifiers and the commodity information of the stores.
For example, a first user corresponding to a certain first user identifier enters a store A and a store B, wherein the goods sold by the store A are cosmetics, and the price range of the goods is 1000 + 10000 yuan. The goods sold in store B are clothing, and the price range of the goods is 5000 + 20000 yuan. The cosmetics with the commodity price range of 1000-.
In the embodiment of the present application, the consumption level can also be expressed by the price range of the goods as described above.
In the embodiment of the application, the shopping preference and the consumption level corresponding to each first user identifier in the first user identifiers can be determined according to the first user identifiers and the commodity information of each store. It is understood that in some other embodiments, only the shopping preferences corresponding to each of the first user identifications may be determined according to the first user identifications and the merchandise information of the stores. Or determining the consumption level corresponding to each first user identifier in the first user identifiers only according to the first user identifiers and the commodity information of each store.
And S204, establishing a corresponding relation between the user identification and the advertisement according to the first user identification and the advertisement matched with the shopping preference and the consumption level.
Specifically, the server may determine an advertisement matching the shopping preference and the consumption level according to the shopping preference and the consumption level, and then establish a correspondence between the first user identifier corresponding to the shopping preference and the consumption level and the determined advertisement according to the first user identifier corresponding to the shopping preference and the consumption level. In this way, when the advertisement is pushed to the user, the advertisement corresponding to the consumption preference and the consumption level of the user corresponding to the user identification can be pushed to the user corresponding to the user identification according to the advertisement corresponding to the user identification.
Therefore, by the advertisement matching method described in the foregoing steps S201 to S204, the user identifiers of the users entering the stores are determined through the images sent by the image acquisition device, the shopping preference and/or consumption level corresponding to each user identifier is determined according to the user identifiers and the commodity information of the stores, and the corresponding relationship between the user identifiers and the advertisements is established according to the user identifiers and the advertisements matched with the shopping preference and/or consumption level, so that the advertisements corresponding to the shopping preference and/or consumption level of the users can be matched, thereby ensuring accurate advertisement delivery, improving the attention of the users to the advertisements, and improving the advertisement conversion effect.
On the basis of the technical solution of the first aspect, the present embodiment further specifically proposes a first possible design of how to implement accurate advertisement delivery, which includes, but is not limited to, the following steps S301 to S304.
And S301, receiving a second image sent by the multimedia playing equipment.
Wherein the second image at least comprises a second user who is focusing on the multimedia playing device currently. The multimedia playing device is provided with an image acquisition unit, and the multimedia playing device can acquire a second image through the image acquisition unit and send the second image to the server.
In this embodiment of the application, the second user who is focusing on the multimedia playing device currently may be determined according to a deflection angle of the face image in the second image relative to the vertical plane and a pitch angle relative to the horizontal plane, or the second user who is focusing on the multimedia playing device currently may be determined according to a position of a pupil in the face image in an eyebox, which is not specifically limited in this embodiment of the application.
And S302, determining a second user identification of the second user according to the second image.
The second image may be a picture or a video stream. The process of determining the second user identifier of the second user is consistent with the process of determining the first user identifier of the first user, and detailed description is omitted in this embodiment of the present application.
And S303, according to the second user identification, determining a second advertisement corresponding to the second user identification from the corresponding relation between the user identification and the advertisement.
In this embodiment of the application, the second advertisement corresponding to the second user identifier may refer to an advertisement corresponding to a user identifier matched with the second user identifier in the correspondence between the user identifier and the advertisement. The user identifier matching with the second user identifier may be that the feature matching degree of the user identifier and the second user identifier exceeds a set threshold.
For example, in the correspondence relationship between the user identifier and the advertisement, the user identifier a corresponds to the advertisement 1 and the advertisement 2, the user identifier b corresponds to the advertisement 2 and the advertisement 3, the user identifier c corresponds to the advertisement 4, the user identifier d corresponds to the advertisement 2 and the advertisement 5, and the set threshold is 98%. If the feature matching degree of the second subscriber identity and the subscriber identity b therein is 99%, since the feature matching degree of the second subscriber identity and the subscriber identity b therein exceeds 98%, it may be considered that the second subscriber identity and the subscriber identity b are matched, that is, the subscribers corresponding to the two subscriber identities are the same subscriber. At this time, it may be determined that the second advertisement corresponding to the second user identification is advertisement 2 and advertisement 5.
And S304, pushing the second advertisement to the multimedia playing equipment so that the multimedia playing equipment can play the second advertisement.
The second advertisement corresponding to the second user identification may be one or more. If the number of the second advertisements corresponding to the second user identifier is one, the second advertisements corresponding to the second user identifier can be directly pushed to the multimedia playing device, so that the multimedia playing device can play the second advertisements after the current advertisements are played or directly play the second advertisements. If the number of the second advertisements corresponding to the second user identifier is multiple, one of the multiple second advertisements can be pushed to the multimedia playing device, so that the multimedia playing device can play the second advertisement after the current advertisement is played or directly play the second advertisement.
In the embodiment of the application, if the second advertisement pushed to the multimedia playing device is the same advertisement as the advertisement currently played by the multimedia playing device, the multimedia playing device may not play the pushed second advertisement after the current advertisement is played. Therefore, the influence on the advertisement experience of the user due to repeated advertisement playing can be avoided.
Through the first possible design, the user who is paying attention to the multimedia playing device at present is identified, and the advertisement corresponding to the shopping preference and/or the consumption level of the identified user is pushed to the multimedia playing device, so that the accurate advertisement putting is realized, and the advertisement putting effect is improved.
On the basis of the technical solution of the first aspect, the present embodiment further specifically proposes a second possible design for pushing a store benefit to a user, which includes, but is not limited to, the following steps S401 to S402.
Step S401, poster images in shops corresponding to the second advertisements are obtained, and text contents in the poster images are extracted.
And S402, if the text content represents that the shop corresponding to the second advertisement has the preferential activity currently, pushing the poster image or the text content to the multimedia playing device so that the multimedia playing device displays the preferential activity when playing the second advertisement.
Specifically, when judging whether the text content represents that the store corresponding to the second advertisement currently has the preferential event, whether the text content has the keyword representing the preferential event can be identified through keyword identification, such as "activity", "discount", "fill.
In addition, some activities may have time limitation, and the text content has content indicating a time range, so that the time range in the text content can be extracted, and whether the text content is currently in the time range in the text content is judged, and if the text content is currently in the time range in the text content, it is judged that the text content represents that the store corresponding to the second advertisement currently has preferential activities.
For example, if "9.1-9.10" is included in the text content in a poster image, it is possible to indicate that the time range of the event is 9 months 1 day to 9 months 10 days. For example, a text content in a poster image includes "9/month 1/day-9/month 10/day", and may indicate that the time range of the event is 9/month 1/day to 9/month 10/day. For another example, the text content in a poster image includes "9.1 to 9.10", and may also indicate that the time range of the event is 9 months 1 days to 9 months 10 days. It is understood that in some other embodiments, there may be other schemes for extracting the time range in the text content, and this is not listed in this embodiment.
In the implementation of the application, the multimedia playing device displays the preferential activity when playing the second advertisement, the poster image may be displayed in a designated display area of the multimedia playing device, or the extracted text content may be displayed in a rolling manner above a display layer of the second advertisement.
Through the second possible design, the preferential activities of the stores where the advertisements are located, which correspond to the shopping preferences and/or consumption levels of the users, can be pushed to the users, the attention of the users to the advertisements and the advertisement putting effect are improved, and the advertisement conversion rate is improved.
On the basis of the technical solution of the first aspect, the present embodiment further specifically provides a third possible design for user interaction with an advertisement, which includes, but is not limited to, the following steps S501 to S502.
And S501, determining an interaction mode matched with a second user.
In the embodiment of the application, the server defines in advance the interaction modes corresponding to users of different ages, for example, the interaction mode of the old people can be waving or nodding, the interaction mode of the children can be shaking or clapping, and the interaction mode of the young people can be heart-comparing or face-painting.
After receiving the second image sent by the multimedia playing device, the server can also identify the age group of a second user who is paying attention to the multimedia playing device according to the second image, and determine the interaction mode matched with the age group of the second user according to the age group of the second user.
S502, an instruction is sent to the multimedia playing device to instruct the multimedia playing device to display an interactive interface corresponding to the interactive mode when playing the second advertisement, so that a second user can interact through the interactive interface.
In the embodiment of the application, the indication instruction carries identification information of the interaction mode, after the indication instruction is sent to the multimedia playing device, the interaction mode can be determined according to the identification information carried in the indication instruction, and an interaction interface corresponding to the interaction mode is displayed on the multimedia playing device so that a second user can interact through the interaction interface.
Through the third possible design, the interaction mode matched with the user can be determined, and the interaction interface is displayed in the advertisement pushed to the user, so that the user can interact through the interaction interface, and the advertisement experience of the user is improved.
On the basis of the technical solution of the third aspect, the present embodiment further specifically proposes a fourth possible design for delivering a coupon to a user, which includes, but is not limited to, the following steps S601 to S602.
Step S601, determining whether a second user executes interactive operation corresponding to the interactive prompt displayed on the interactive interface when the second advertisement is played.
Specifically, whether the second user performs the interaction operation corresponding to the interaction prompt displayed on the interaction interface when the second advertisement is played can be identified by analyzing and identifying the image sent by the multimedia playing device during the playing of the second advertisement.
Step S602. if yes, generating a coupon corresponding to the second advertisement and registering the coupon in the account of the second user.
And if the second user executes the interactive operation corresponding to the interactive prompt displayed on the interactive interface when playing the second advertisement, generating a coupon corresponding to the second advertisement, and registering the coupon in an account of the second user. In the embodiment of the application, after the user finishes the specified interactive operation, the coupon is directly registered in the account of the user, and the user does not need to scan codes or download and log in a related application program for obtaining, so that the experience degree of the user can be improved.
In the embodiment of the present application, the coupon corresponding to the second advertisement may be a coupon of a product corresponding to the second advertisement, or may be a coupon of a shop corresponding to the second advertisement.
Through the fourth possible design, the coupons can be released to the users in an advertisement interaction mode, so that the attention of the users to the advertisements is improved, and the conversion rate of the advertisements is improved.
On the basis of the technical solution of the fourth aspect, the fifth possible design for facilitating the use of the coupon is further specifically provided, that is, store information of a store corresponding to the second user identifier, the coupon and the second advertisement is synchronized to the third-party face payment platform, so that the third-party face payment platform registers the coupon and the store information in an account corresponding to the second user identifier.
In the embodiment of the present application, the store information may be a store number or a store name, etc. for identifying the store by the user. Registering the coupon and the store information in the account corresponding to the second user identifier may refer to registering the coupon and the store information in a card package of the account corresponding to the second user identifier, such as a payment treasure card package or a panning treasure card package.
Through the fifth possible design, the coupons can be synchronized to the user account of the third-party face payment platform, so that convenience is brought to a user when the user enters a store for consumption and payment, the coupons can be directly used for deduction through the third-party face payment platform, convenience is brought to the use of the coupons, and the payment experience of the user is improved.
In a second aspect, an embodiment of the present application provides an advertisement matching apparatus, where the advertisement matching apparatus is applicable to a server, please refer to fig. 3, and the advertisement matching apparatus includes:
the receiving unit is used for receiving first images sent by all image acquisition devices, wherein the image acquisition devices are installed in all shops;
a determining unit configured to determine, based on the first image, a first user identifier of a first user who enters the stores; and
determining shopping preference and/or consumption level corresponding to each first user identifier in the first user identifiers according to the first user identifiers and the commodity information of each store;
and the matching unit is used for establishing the corresponding relation between the user identification and the advertisement according to the first user identification and the advertisement matched with the shopping preference and/or the consumption level.
In one possible design, the advertisement matching apparatus further includes a pushing unit, and the receiving unit is further configured to receive a second image sent by the multimedia playing device, where the second image includes at least a second user who is currently paying attention to the multimedia playing device;
the determining unit is further configured to determine a second user identifier of the second user according to the second image; and
according to the second user identification, determining a second advertisement corresponding to the second user identification from the corresponding relation between the user identification and the advertisement;
the pushing unit is used for pushing the second advertisement to the multimedia playing device so that the multimedia playing device can play the second advertisement.
In one possible design, the advertisement matching apparatus further includes:
an obtaining unit, configured to obtain a poster image in a store corresponding to the second advertisement;
an extraction unit, configured to extract text content in the poster image;
the judging unit is used for judging whether the text content represents that the shop corresponding to the second advertisement currently has preferential activities;
the pushing unit is further configured to, if the text content represents that a store corresponding to the second advertisement currently has a preferential activity, push the poster image or the text content to the multimedia playing device, so that the multimedia playing device displays the preferential activity when playing the second advertisement.
In a possible design, the determining unit is further configured to determine an interaction mode matching the second user;
the pushing unit is further configured to send an instruction to the multimedia playing device to instruct the multimedia playing device to display an interactive interface corresponding to the interactive mode when the second advertisement is played by the multimedia playing device, so that the second user can interact with the second advertisement through the interactive interface.
In one possible design, the advertisement matching device further includes a generating unit, and the determining unit is further configured to determine whether the second user performs an interaction operation corresponding to an interaction prompt displayed on an interaction interface when the second advertisement is played;
the generation unit is used for generating a coupon corresponding to the second advertisement and registering the coupon in an account of the second user if the second user executes an interactive operation corresponding to an interactive prompt displayed on an interactive interface when the second advertisement is played.
In a possible design, the pushing unit is further configured to synchronize the second user identifier, the coupon, and store information of a store corresponding to the second advertisement to a third party face payment platform, so that the third party face payment platform registers the coupon and the store information in an account corresponding to the second user identifier.
For the working process, the working details, and the technical effects of the apparatus provided in the second aspect of this embodiment, reference may be made to the first aspect of this embodiment, which is not described herein again.
As shown in fig. 4, a third aspect of the embodiments of the present application provides an advertisement matching apparatus, including a memory, a processor, and a transceiver, which are sequentially connected in a communication manner, where the memory is used to store a computer program, the transceiver is used to transmit and receive a message, and the processor is used to read the computer program and execute the advertisement matching method according to the first aspect of the embodiments.
By way of specific example, the Memory may include, but is not limited to, a Random Access Memory (RAM), a Read Only Memory (ROM), a Flash Memory (Flash Memory), a first-in-first-out Memory (FIFO), a first-in-last-out Memory (FILO), and/or the like; the processor may not be limited to a processor adopting an architecture processor such as a model STM32F105 series microprocessor, an arm (advanced RISC machines), an X86, or a processor of an integrated NPU (neutral-network processing unit); the transceiver may be, but is not limited to, a WiFi (wireless fidelity) wireless transceiver, a bluetooth wireless transceiver, a General Packet Radio Service (GPRS) wireless transceiver, a ZigBee protocol (ieee 802.15.4 standard-based low power local area network protocol), a 3G transceiver, a 4G transceiver, and/or a 5G transceiver, etc.
For the working process, the working details, and the technical effects of the apparatus provided in the third aspect of this embodiment, reference may be made to the first aspect of the embodiment, which is not described herein again.
A fourth aspect of the present embodiment provides a computer-readable storage medium storing instructions including the advertisement matching method according to the first aspect of the present embodiment, that is, the computer-readable storage medium has instructions stored thereon, and when the instructions are executed on a computer, the advertisement matching method according to the first aspect is performed. The computer-readable storage medium refers to a carrier for storing data, and may include, but is not limited to, floppy disks, optical disks, hard disks, flash memories, flash disks and/or Memory sticks (Memory sticks), etc., and the computer may be a general-purpose computer, a special-purpose computer, a computer network, or other programmable devices.
For a working process, working details, and technical effects of the computer-readable storage medium provided in the fourth aspect of this embodiment, reference may be made to the first aspect of the embodiment, which is not described herein again.
A fifth aspect of the present embodiments provides a computer program product comprising instructions which, when run on a computer, wherein the computer may be a general purpose computer, a special purpose computer, a computer network, or other programmable apparatus, cause the computer to perform the advertisement matching method according to the first aspect of the embodiments.
The embodiments described above are merely illustrative, and the units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.
Through the above description of the embodiments, those skilled in the art will clearly understand that each embodiment can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware. With this understanding in mind, the above-described technical solutions may be embodied in the form of a software product, which can be stored in a computer-readable storage medium, such as ROM/RAM, magnetic disk, optical disk, etc., and includes instructions for causing a repository code combining means to execute the methods according to the embodiments or parts of the embodiments.
The invention is not limited to the above alternative embodiments, and any other various forms of products can be obtained by anyone in the light of the present invention, but any changes in shape or structure thereof, which fall within the scope of the present invention as defined in the claims, fall within the scope of the present invention.
Claims (10)
1. An advertisement matching method, comprising:
receiving first images sent by image acquisition equipment, wherein the image acquisition equipment is installed in stores;
determining, based on the first image, a first user identification of a first user entering the respective store;
determining shopping preference and/or consumption level corresponding to each first user identifier in the first user identifiers according to the first user identifiers and the commodity information of each store;
and establishing a corresponding relation between the user identification and the advertisement according to the first user identification and the advertisement matched with the shopping preference and/or the consumption level.
2. The method of claim 1, wherein the method further comprises:
receiving a second image sent by multimedia playing equipment, wherein the second image at least comprises a second user who is paying attention to the multimedia playing equipment currently;
determining a second user identifier of the second user according to the second image;
according to the second user identification, determining a second advertisement corresponding to the second user identification from the corresponding relation between the user identification and the advertisement;
and pushing the second advertisement to the multimedia playing equipment so that the multimedia playing equipment can play the second advertisement.
3. The method of claim 2, wherein the method further comprises:
obtaining poster images in shops corresponding to the second advertisements, and extracting text contents in the poster images;
and if the text content represents that the shop corresponding to the second advertisement has a preferential activity currently, pushing the poster image or the text content to the multimedia playing device so that the multimedia playing device displays the preferential activity when the second advertisement is played.
4. The method of claim 2, wherein the method further comprises:
determining an interaction mode matched with the second user;
and sending an instruction to the multimedia playing equipment to instruct the multimedia playing equipment to display an interactive interface corresponding to the interactive mode when the second advertisement is played, so that the second user can interact through the interactive interface.
5. The method of claim 4, wherein the method further comprises:
determining whether the second user executes an interactive operation corresponding to an interactive prompt displayed on an interactive interface when the second advertisement is played;
and if so, generating a coupon corresponding to the second advertisement and registering the coupon in an account of the second user.
6. The method of claim 5, wherein the method further comprises:
and synchronizing the second user identification, the coupon and the store information of the store corresponding to the second advertisement to a third party face payment platform so that the third party face payment platform can register the coupon and the store information in an account corresponding to the second user identification.
7. An advertisement matching apparatus, comprising:
the receiving unit is used for receiving first images sent by all image acquisition devices, wherein the image acquisition devices are installed in all shops;
a determining unit configured to determine, based on the first image, a first user identifier of a first user who enters the stores; and
determining shopping preference and/or consumption level corresponding to each first user identifier in the first user identifiers according to the first user identifiers and the commodity information of each store;
and the matching unit is used for establishing the corresponding relation between the user identification and the advertisement according to the first user identification and the advertisement matched with the shopping preference and/or the consumption level.
8. The advertisement matching apparatus according to claim 7, further comprising a pushing unit, wherein the receiving unit is further configured to receive a second image sent by a multimedia playing device, and the second image includes at least a second user who is currently paying attention to the multimedia playing device;
the determining unit is further configured to determine a second user identifier of the second user according to the second image; and
according to the second user identification, determining a second advertisement corresponding to the second user identification from the corresponding relation between the user identification and the advertisement;
the pushing unit is used for pushing the second advertisement to the multimedia playing device so that the multimedia playing device can play the second advertisement.
9. An advertisement matching device, comprising a memory, a processor and a transceiver which are sequentially connected in communication, wherein the memory is used for storing a computer program, the transceiver is used for sending and receiving messages, and the processor is used for reading the computer program and executing the advertisement matching method according to any one of claims 1 to 6.
10. A computer-readable storage medium having stored thereon instructions for performing the advertisement matching method of any one of claims 1-6 when the instructions are run on a computer.
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Application publication date: 20210101 |